americas . com THE WORLD`S ONLY 3G CDMA CONGRESS NOW

Transcription

THE WORLD’S ONLY 3G CDMA CONGRESS NOW
BRINGS YOU THE LATEST 3G TECHNOLOGIES
TO BROADEN YOUR WIRELESS BUSINESS
OPPORTUNITIES IN THE AMERICAS
September 12-14, 2005 • Miami Beach Convention Center/Ritz-Carlton South Beach • Miami, Florida
D o n ’t Miss...
Michael Powell,
Former Head of the FCC
on “the Digital Revolution”
Meet leaders from the global wireless industry:
Robert Odendaal,
Chief Executive
Officer,
BELL MOBILITY
AND VIDEO
SERVICES
Mitch Lasky,
Chairman and
Chief Executive
Officer,
JAMDAT
Daniel Kranzler,
Chairman of the
Board and Chief
Executive Officer,
MFORMA
GROUP
Dr. Won Jin Park,
Vice President,
New Business
and Strategic
Planning Group,
KTF
Adel Bazerghi,
Vice President,
Wireless
Technology,
BELL MOBILITY
Larry Lang,
Vice President
and General
Manager, Mobile
Wireless,
CISCO SYSTEMS
Byung Moo (Brian)
Kim, Ph. D.,
President,
SK TELECOM
INTERNATIONAL
Timo Ihamuotila,
Senior Vice
President and
General Manager
of CDMA
Business Unit,
NOKIA MOBILE
PHONES
Tadashi Onodera,
President,
KDDI
John Stratton,
Vice President
and Chief Marketing
Officer,
VERIZON WIRELESS
Benchmark Your Success Against Experts From:
Deliver advanced mobile data services
Enter new markets
Generate incremental revenue
Lower cost of delivery
Strategic business opportunities and the latest information
on the cutting edge of 3G technology are available to you
at the Americas Congress.
5
Reasons you must attend this year's
3G CDMA Americas Congress:
1. CAPTURE your share of the emerging revenue opportunities – Use
this event to clarify the potential challenges and solutions with your 3G
evolutionary path.
2. UNDERSTAND and EXPLOIT the commercial viability and potential
impact of fixed/mobile convergence to move towards a seamless
voice, data and multimedia environment.
3. CAPITALIZE on the potential of mobile entertainment – Gain the
knowledge to generate new sources of revenue utilizing the latest
business models and strategies.
Airvana
Airwide Solutions
Lucent Technologies
m-Qube
ALLTEL
AT&T Corporation
M7 Networks, Inc.
MFORMA Group
Bell Mobility
Bitfone Corporation
Mobile Enterprise Magazine
Mobile Entertainment Forum
Bridgewater Systems
Nextel Communications
CDMA Certification Forum
CDMA Developmental Group
Nokia Mobile Phones
Qualcomm
Centennial Dominicana
Cisco Systems
Qualcomm MediaFLO
RADCOM
Comarco Wireless
Test Solutions
Rutberg & Co.
Signals Consulting
Comverse
CTIA
Signals Research Group
SK Telecom
Deutsche Banc Securities, Inc.
SmartVideo
Downplay, Inc.
Dwango Wireless, Inc.
Spirent Communications
Sprint
Dyaptive Systems
Ericsson
Telenor
TELUS Mobility
ESPN, Inc.
Federal Communications
Commission
Unefon
U.S. Cellular
GoTV Networks
IA 450
4. SEPARATE HYPE FROM REALITY – A hard look at the viability and
commercial application of emerging wireless technologies.
I-Play (formerly
Digital Bridges)
iGillott Research
JAMDAT Mobile Inc.
5. LEARN about the evolving wireless security requirements and solutions
you can implement to protect your networks and devices.
KDDI
KTF
Organized by:
Senior Sponsor:
Gala Cocktail
Reception Sponsor:
Internet Café
Sponsor:
usa wireless LLC
Venturi Wireless
Verizon Wireless
Vindigo Studios
VIVO
Vodafone, The Netherlands
Warner Music Group
Wi-MAX Forum
Supporting Sponsors:
Associate Sponsors:
Institute for
International Research
In Association with:
Luncheon Sponsor:
MediaFLOTM
w w w . c d m a - a m e r i c a s . c o m
To Register: Call: +1-888-670-8200 or +1-941-951-7885 Fax: +1-941-365-2507 Email: [email protected]
Dear Executive,
2005 is a year for milestones in the CDMA wireless industry: it marks the tenth anniversary of the first commercial
cdmaOne™ launch and the fifth anniversary of the first commercial CDMA2000® deployment.
In addition, the Americas Congress also celebrates its tenth year in 2005. On behalf of the CDMA Development Group
(CDG) and the Institute for International Research (IIR), I am pleased to announce that the 3G CDMA Americas Congress
will take place on September 12-14, 2005, at the Miami Beach Convention Center.
The Americas Congress has grown to become one of the industry’s most respected annual events, capturing broader
attendance every year, increased media attention, greater support from leading wireless companies, and an exposition of the
top infrastructure, handset, test equipment, and component manufacturers, content and application providers, and related
systems and services vendors.
We have developed a great agenda and many of the leading operators, equipment vendors, analysts, application developers,
and content providers will share their perspectives on the outlook and new directions for 3G CDMA and the wireless
marketplace in the Americas. Keynotes and featured presenters confirmed thus far are Robert Odendaal, CEO of Bell
Mobility; Mitch Lasky, CEO of JAMDAT; Daniel Kranzler, Chairman and CEO of MFORMA Group; Byung Moo (Brian) Kim,
President of SK Telecom International; Adel Bazerghi, Vice President of Wireless Technology at Bell Mobility; Larry Lang,
Vice President and General Manager of Mobile Wireless at Cisco Systems; Tadashi Onodera, President at KDDI; Dr. Won Jin
Park, Vice President of the New Business and Strategic Planning Group at KTF; Timo Ihamuotila, Senior Vice President and
General Manager of the CDMA business unit at Nokia; Adrian Steckel, Chief Executive Officer, Unefon and John Stratton,
Vice President and Chief Marketing Officer at Verizon Wireless.
In addition to the keynotes, presentations and panels during the main conference, the Americas Congress will also feature a
pre-Congress symposium and workshop, providing an in-depth look at topics of key interest, and the eleventh annual Test
Forum, the premier event for test and measurement professionals.
We are looking forward to an exciting celebration in Miami. I hope you will make plans to join us.
Sincerely,
Perry M. LaForge
Executive Director
CDMA Development Group
The 3G CDMA Americas Congress is delighted to
welcome the Honorable Michael K. Powell, Chairman of
the Federal Communications Commission from 20012005, as a special guest speaker.
Mr. Powell’s speech will offer a glimpse into the future,
clarifying the world of bewildering technological change
and articulating how changes in media, music telephony,
and wireless are transforming how we work, play and
care for our citizens.
The Digital Revolution
Who could have imagined that the whole of human communication could be
reduced to an alphabet of two: zero and one? Digitalization is revolutionizing our
world, putting much greater power into the hands of people. Newspapers have
personal technology sections; consumer electronics gadgets top consumer wish
lists for holidays and birthdays; and words like "WIFI," "broadband" and "instant
messaging" have entered the cultural lexicon as reflections of how rooted
innovative technologies are becoming in our lives. The march of technology is
relentless: in the near future you will watch videos on your cell phone, program
your television from the internet, and make unlimited phone calls from virtually
any electronic device anywhere anytime. As well, the coming generation of
youngsters will provide us with the very first generation of children who grew up
in an entirely digital age. How will this affect the way they process information
from previous generations? What does raising a generation of children literally
"plugged-in" from birth mean for education and learning, for parenting, for the
workforce, for society and for the future?
The Honorable Michael K. Powell served as Chairman of the Federal
Communications Commission at a time of revolutionary change in technology
and communications. He was appointed by President Clinton in 1997 and was
designated Chairman by President Bush in 2001.
As Chairman, Mr. Powell created the right regulatory conditions to stimulate the
deployment of powerful technologies that put more power in the hands of the
2
people. He clearly saw the importance of the rise of digital technologies and the
impact they would have on our lives, from health care to education. As
Chairman, he focused on initiatives that encouraged market-driven solutions that
promoted consumer interests and drove innovative approaches to getting
broadband technology out to people—such as broadband over power lines, WiFi
Hotspots, Cable broadband and DSL. These competitive alternatives expanded
affordable broadband options to all Americans and helped narrow the digital
divide. From campaigning for the right to keep your phone number when
switching wireless carriers, to fighting to block unwanted telemarketing calls with
a Do-Not-Call list, to cautiously policing the airwaves of indecency, Mr. Powell
put consumers on the forefront in this exciting and dynamic marketplace.
Chairman Powell previously served as the Chief of Staff of the Antitrust Division
in the Department of Justice. In that capacity, he advised the Assistant Attorney
General on substantive antitrust matters and managed the division.
Before joining the Antitrust Division, Mr. Powell was an associate in the law firm
of O’Melveny (“O-MELL-van-ee”) & Myers, and just prior to joining the firm
clerked for the Honorable Harry T. Edwards, Chief Judge of the United States
Court of Appeals for the District of Columbia Circuit.
Before starting his legal career, Mr. Powell served as a policy advisor to Secretary
of Defense, Richard B. Cheney. In addition, his experience includes military
service as an armored cavalry officer in the United States Army. While on duty,
Mr. Powell was seriously injured in a training accident and—after spending a year
in the hospital—was retired from service.
Mr. Powell graduated in 1985 from the College of William and Mary with a
degree in Government. He earned his J.D. from Georgetown University Law
Center.
Mr. Powell currently serves on the Board of Visitors of both the College of William
and Mary and the Georgetown University Law Center. He is currently serving
three months as a Senior Fellow of the Communications and Society Program of
the Aspen Institute.
To Register Call: +1-888-670-8200 or +1-941-951-7885 Fax: 941-365-2507 Email: [email protected]
SPEAKERS CONFIRMED TO DATE INCLUDE:
KEYNOTES AND
FEATURED SPEAKERS:
Chris Ackermann, Product Manager, SPIRENT COMMUNICATIONS
Joe Averkamp, Director of Business Development, SPRINT
Randy Battat, President and Chief Executive Officer, AIRVANA
Nick Baustert, Manager, Customer Equipment Certification, SPRINT
Adel Bazerghi, Vice President, Wireless Technology, BELL MOBILITY
Jeff Belk, Senior Vice President of Marketing, Corporate Communications, QUALCOMM
Richard Bennett, President and CEO, SMARTVIDEO TECHNOLOGIES, INC.
Chris Bierbaum, Manager, Business Development, Mobile Financial Services, SPRINT
Robert Blumenthal, Vice President, Products and Services, TELUS MOBILITY
Elizabeth Brooks, Senior Vice President, Marketing, GO TV NETWORKS
Sandy Brown, Vice President, Wireless Integration, AT&T CORPORATION
Michael Burns, Director, Intercarrier Services, VERIZON WIRELESS
Rajeev Chand, Director of Research and Senior Equity Research Analyst, Wireless, RUTBERG & CO.
Rob Chandhok, Vice President, Engineering, QUALCOMM – MEDIAFLO ™
Ed Chao, Director, CDMA Product Management, LUCENT TECHNOLOGIES
Thom Chow, Senior Director, Technology Development, U.S. CELLULAR
Dr. Chung, Head of Advanced Technology Team, SK TELECOM
James Colby, Vice President, Americas Marketing, COMVERSE
Robert Consolazio, Senior Director of Wireless Data Solutions, NEXTEL COMMUNICATIONS
Robert Odendaal,
Chief Executive Officer,
BELL MOBILITY AND VIDEO SERVICES
Robert Odendaal is Chief Executive Officer, Bell Mobility and Video Services. In this capacity, he is
responsible for the packaging, pricing and retailing of Bell’s wireless and digital television services
across Canada. Robert is a Fellow of the Chartered Management Accounts (U.K.) with expertise in
the areas of pay television, e-commerce, interactive TV services, business development, regulatory
affairs and digital encryption and security.
Mitch Lasky,
Chairman and Chief Executive Officer,
JAMDAT MOBILE INC.
Mitch La s ky joined JAMDAT Mobile Inc. as Chief Executive Officer in November 2000 and was
appointed Chairman in Fe b r u a ry 2001. Prior to joining the company, La s ky served as General Manager
of eCompanies W i reless LLC. Before working with eCompanies, La s ky was the Exe c u t i ve Vice President of
Worldwide Studios for Activision, Inc. Prior to his term at Activision, Inc., La s ky founded Serum, a sta rt-up
dedicated to creating multi-player Internet ga m e s .
Daniel Kranzler,
Chairman of the Board and Chief Executive Officer,
MFORMA GROUP
Daniel Kranzler is a wireless and technology industry entrepreneur who for 25 years has been
managing, supporting, and financing startup high tech companies in the Pacific Northwest. Kranzler
founded Beepers Northwest in 1980 and grew it into one of the industry’s largest paging companies,
which was later acquired by McCaw Cellular Communications. In addition to running MFORMA,
Kranzler is managing partner of eFund LLC, an early-stage venture fund that donates profits to
children’s charities.
Bill Dahnke, Senior Director, International Roaming, CDG
Richard Dean, Vice President, Engineering, QUALCOMM
Mark Denton, Product Management, Wireless Sector, BRIDGEWATER SYSTEMS
Javan Erfanian, Senior Associate Director, Wireless Technology Planning, BELL MOBILITY
Thom Erickson, Chairman and CEO, CDMA CERTIFICATION FORUM
Eduardo Esteves, Senior Director, Technical Marketing, QUALCOMM
Anders Evju, Vice President and General Manager U.S., I-PLAY (FORMERLY DIGITAL BRIDGES)
John Fessler, Principal Engineer, Customer Equipment Certification, SPRINT
Gerry Flynn, 3GPP2
Russ Freen, Chief Technology Officer, BRIDGEWATER SYSTEMS
Rick Galatioto, Advanced Mobile Billing Solutions, CISCO SYSTEMS
Iain Gillott, Founder, IGILLOTT RESEARCH
Karna Gupta, Chief Marketing Officer, Americas, COMVERSE
Carrie Himelfarb-Seifer, Vice President, Advertising Sales, VINDIGO STUDIOS
Bridget Hines, Senior Marketing Manager, Global Development, SPRINT
Kelly Hisaki, Senior Associate Director, Wireless Technology, BELL MOBILITY
Debra L. Hodgens, President and CEO, PRODUCT QUALITY PARTNERS, INC.
Ronen Hovav, Product Manager, Cellular Solutions, RADCOM
Timo Ihamuotila, Senior Vice President and General Manager of CDMA Business Unit, NOKIA MOBILE PHONES
Byung Moo (Brian) Kim, President, SK TELECOM INTERNATIONAL
Carlos Killian, Director, Latin America and the Caribbean, IA 450
Daniel Kranzler, Chairman of the Board and Chief Executive Officer, MFORMA GROUP
Perry LaForge, Executive Director, CDMA DEVELOPMENT GROUP
Larry Lang, Vice President and General Manager, Mobile Wireless, CISCO SYSTEMS
Mitch Lasky, Chairman and Chief Executive Officer, JAMDAT MOBILE INC.
Tony Lutz, Director, Technology Marketing, CDMA Business Unit, NOKIA MOBILE PHONES
Ted Mahan, Senior Manager, Product Evaluation and RF Planning, U.S. CELLULAR
Jim Manis, Senior Vice President, m-Qube, Inc., Global Chairman, MOBILE MARKETING ASSOCIATION
Terry McCabe, President, AIRWIDE SOLUTIONS
Patrick McGalliard, Manager, Business Development, Consumer Solutions, SPRINT
Ed Meskill, Publisher, MOBILE ENTERPRISE MAGAZINE
Brian Modoff, Managing Director and Senior Wireless Equipment Analyst, DEUTSCHE BANC SECURITIES, INC.
Byung Moo (Brian) Kim, Ph. D.,
President,
SK TELECOM INTERNATIONAL
Dr. Kim is the President of SK Telecom International, a wholly owned U.S. subsidiary of SK Telecom,
Korea’s largest wireless carrier. SK Telecom was established in 1995 to develop strategic alliances and
partnerships with major carriers and technology innovators in the global wireless industry. Part of his
responsibilities includes exploration of SK Telecom’s global business opportunities. Previously, Dr.
Kim served as Vice President of SK Telecom, with responsibility for 3G system and service strategies
and development.
Adel Bazerghi,
Vice President, Wireless Technology,
BELL MOBILITY
Adel Bazerghi is Bell Mobility’s Vice President of W i reless Technology Development. In this position,
Mr. Baze rghi is responsible for corporate technology planning and development, research and
d evelopment, and compliance to re g u l a t o ry standards. With over 20 years in the telecommunications
industry and ex t e n s i ve experience in the wireless world, Mr. Bazerghi’s career includes working in
m a r ket development, business development, product development and engineering.
Larry Lang,
Vice President and General Manager, Mobile Wireless,
CISCO SYSTEMS
Larry Lang is Vice President and General Manager of mobile wireless at Cisco Systems. He is
responsible for ensuring that Cisco has the leading network offerings for mobile wireless, including
packet gateways for GPRS, PDSN, and 3G, support for messaging, content optimization and billing,
and IP radio access networks. Previously at Cisco, Lang served as vice president of service provider
marketing, including joint programs like Cisco Powered Networks. Lang initiated one of Cisco's most
successful products, the Cisco 7500.
Dr. Won Jin Park,
Vice President, New Business and Strategic Planning Group
KTF
Dr. Won Jin Park is the Vice President of the New Business Group and the Strategic Planning Group
and is in charge of the planning and development of DMB services within KTF. As head of the New
Business office, he is in charge of topics such as Convergence of Wireless & Broadcasting,
Convergence of Wire & Wireless and Multimedia Content Strategy.
Timo Ihamuotila,
Senior Vice President and General Manager of CDMA Business Unit,
NOKIA MOBILE PHONES
As Senior Vice President, Timo Ihamuotila heads Nokia’s CDMA business unit, an integral part of the
Mobile Phones business group. In this role, Timo is responsible for the overall strategic direction of
Nokia’s global CDMA operations, based out of Nokia’s CDMA facility in San Diego, California.
Tadashi Onodera,
President
KDDI
Chuck Morris, Vice President of Engineering, VENTURI WIRELESS
Mark Munoz, Chief Operating Officer, M7 NETWORKS, INC.
Michael Nash, Senior Vice President, Internet Strategy and Business Development, WARNER MUSIC GROUP
Robert Odendaal, Chief Executive Officer, BELL MOBILITY AND VIDEO SERVICES
Jose Otero, President, SIGNALS CONSULTING
Dr. Won Jin Park, Vice President, New Business and Strategic Planning Group, KTF
Larry Paulson, Vice President, Business and Product Strategy, CDMA Business Unit, NOKIA MOBILE PHONES
Christopher Pitzak, President, DOWNPLAY, INC.
Michael Powell, Chairman, FEDERAL COMMUNICATIONS COMMISSION (2001-2005)
Tejinder Randhawa, Researcher, DYAPTIVE SYSTEMS
Ron Resnick, President and Chairman, WI-MAX FORUM
Javier Rodriguez, Chief Technology Officer, VIVO
Raul Salvado, President, CENTENNIAL DOMINICANA
Sam Samra, Senior Director, Technical Programs, CDG
Todd Sankey, Chief Technology Officer, DYAPTIVE SYSTEMS INC.
Mark Sargent, Director, Certification Programs, CTIA
Narothum Saxena, Senior Director, Advanced Technology and Strategy, U.S. CELLULAR
Francis Sideco, Product Marketing Manager, COMARCO WIRELESS TEST SOLUTIONS
Ralph Simon, Chairman, MOBILE ENTERTAINMENT FORUM AMERICAS
Jessica Stanley-Yurkovic, Director, NSG Offers/Solutions and Marketing, LUCENT TECHNOLOGIES
Anthony Stonefield, Chief Executive Officer, USA WIRELESS LLC
Michael Thelander, Founder and Chief Executive Officer, SIGNALS RESEARCH GROUP
Barry Tishgart, Director, Product Management, SPRINT
Stein Tommer, Director of Business Development, TELENOR
Daniel Torras, Senior Director, Research, ESPN, INC.
Greg Trainor, Senior Account Executive, Global Development, SPRINT
John Stratton,
Vice President and Chief Marketing Officer,
Verizon Wireless
Karna Gupta,
Chief Marketing Officer
COMVERSE
Karna Gupta currently serves as the Chief Marketing Officer for Comverse. Mr. Gupta is responsible
for Market Management, Solution Marketing and Strategic Planning for the Americas region. He also
provides leadership to the Business Development and Technology Planning initiatives for Comverse’s
Americas region.
James Colby,
Vice President of Marketing
COMVERSE
As Vice President of Marketing, James Colby is responsible for formulating and executing
the strategies, marketing and sales plans, and the partnerships that underpin Comverse’s voice
platform infrastructure and application solutions.
Jeff Belk,
Senior Vice President of Marketing, Corporate Communications,
QUALCOMM
Jeffrey Belk serves as senior vice president of marketing for QUALCOMM Incorporated. In this role
since fall 2000, Belk oversees QUALCOMM’s marketing and corporate communications efforts
worldwide. He initiated QUALCOMM’s global branding and marketing campaigns as QCP’s director
and then vice president of marketing.
Rob Chandhok,
Vice President, Engineering,
QUALCOMM – MEDIAFLO ™
Rob Chandhok is vice president of engineering and market development. In this role, he is
responsible for the technical architecture and development of the MediaFLO System. He also
oversees marketing and international business development.
Chuck Morris,
Vice President of Engineering,
VENTURI
Chuck has over 17 years of engineering and management experience and is responsible for all
engineering activities at Venturi. He led the effort to develop Video over IP SW and HW products.
Celedonio von Wuthenau, Director, Latin America Programs, CDG
Gene Wang, Chief Executive Officer, BITFONE
Ilias Zervos, Member of Technical Staff, CPE and Technology Development, VERIZON WIRELESS
Adrian Steckel,
Chief Executive Officer,
UNEFON
3
Agenda at a Glance
Monday, September 12, 2005
PRE-CONGRESS SYMPOSIUM, 9:00 am – 4:15 pm
Mobile Entertainment: Market Trends and Applications
9:00-9:45 am
Identifying Global Mobile Entertainment Trends and Emerging Business
Models in Light of 3G Rollouts and the Deployment of Advanced Data
Services
Mitch Lasky, Chairman and Chief Executive Officer, JAMDAT
9:45-10:30 am
Exploiting the Convergence of Entertainment, Content and Mobile:
Fostering Collaboration and Partnerships to Increase Distribution
Channels – Case Study
Rick Hennessey, Chief Executive Officer, DWANGO WIRELESS
Music to Develop a Solid and Profitable Mobile Music Property
11:45 am-12:30 pm
Increasing Revenue and Subscriber Base through Multicast Technology
Rob Chandhok, Vice President, Engineering and Market Development,
QUALCOMM
12:30-1:30 pm Networking Luncheon
10:30-11:00 am Networking Break
11:00-11:45 am
Making the Most of Mobile Music: Tapping into the Success of Digital
1:30-2:15 pm
Examining the Business Challenges and Opportunities Associated with
Developing and Operating Multi-Player Mobile Games
Anders Evju, Vice President and General Manager U.S., I-Play
Patrick McGalliard, Manager, Business Development, Consumer Solutions,
SPRINT
2:15-3:00 pm
Monetizing Location-Based Services (LBS) to Increase ARPU and Enhance
Your Wireless Data Portfolio
3:00-3:30 pm Networking Break
3:30-4:15 pm
Encouraging Further Growth in the Mobile Content Industry with Digital
Rights Management and the Implementation of Codes of Conduct for
Mobile Subscription Services
Anthony Stonefield, Chief Executive Officer, usa wireless LLC
4:15 pm Symposium Concludes
PRE-CONGRESS WORKSHOP, 9:00 am – 12:00 pm
CDMA2000 Evolution Path to Future Networks and Converged Services
This workshop will be led by CDMA industry experts who will discuss the steps operators need to take to migrate
from CDMA2000 1X and 1xEV-DO Rev. 0 to 1xEV-DO Rev. A and beyond.
Workshop Leader: Sam Samra, Senior Director, Technical Programs, CDG
Speakers:
Gerry Flynn, 3GPP2
Ed Chao, Director of CDMA2000 1xEV-DO Product Management, Lucent Technologies
Eduardo Esteves, Senior Director, Technical Marketing, Qualcomm
7:00 pm Opening Night Cocktail at the Ritz Carlton Star Bar
Tuesday, September 13, 2005 PLENARY/KEYNOTE SESSIONS
9:00-9:15 am Welcome
Perry LaForge, Executive Director, CDG
12:30-1:45 pm Networking Luncheon in the Exhibit Hall
10:30-11:00 am Keynote Q&A
1:45-3:00 pm
KEYNOTE PRESENTATIONS
Evaluating Global Trends in the Adoption and Penetration of 3G Services:
Examining Commercial 3G Deployment Experiences to Date
William Li, General Manager, Marketing and Sales, CHINA UNICOM
(invited)
Speaker to be determined, HUAWEI
Byung Moo (Brian) Kim, Ph. D., President, SK TELECOM INTERNATIONAL
John Stratton, Vice President and Chief Marketing Officer,
VERIZON WIRELESS
Roberto Lima, President, VIVO (invited)
11:00-11:30 am Networking Break in the Exhibit Hall
3:00-3:30 pm Keynote Q&A
11:30 am-12:30 pm
Convergence: Fixed and Mobile – Evaluating the Commercial Viability and
Potential Impact for the Wireless and Telecommunication Industry
Larry Lang, Vice President and General Manager, Mobile Wireless,
CISCO SYSTEMS
Jessica Stanley-Yurkovic, Director, NSG Offers/Solutions and Marketing,
LUCENT TECHNOLOGIES
3:30-4:00 pm Networking Break in the Exhibit Hall
9:15-10:30 am
Robert Odendaal, Chief Executive Officer, BELL MOBILITY AND VIDEO
SERVICES
Tadashi Onodera, President, KDDI
Barry West, Chief Technology Officer, SPRINT (invited)
Adrian Steckel, Chief Executive Officer, UNEFON
4:00-5:00 pm
Capitalizing on the Potential of Mobile Entertainment: Generating New
Revenues, Business Models and Strategy
Moderator:
Ralph Simon, Chairman, MOBILE ENTERTAINMENT
FORUM – AMERICAS
Panelists:
Daniel Kranzler, Chairman of the Board and Chief Executive Officer,
MFORMA GROUP
Michael Nash, Senior Vice President, Internet Strategy and Business
Development, WARNER MUSIC GROUP
5:00-6:00 pm
Separating Hype from Reality: Evaluating the Viability and Commercial
Application of Emerging Alternative Wireless Technologies: Will they be
Competitive or Complementary to 3G Services?
Moderator:
Mike Thelander, Founder and Chief Executive Officer,
SIGNALS RESEARCH GROUP
Panelists:
Timo Ihamuotila, Senior Vice President and General Manager,
CDMA Business Unit, NOKIA
Jeff Belk, Senior Vice President, Marketing Communications, QUALCOMM
Ron Resnick, Chair, WIMAX FORUM
6:00-800 pm
Keynote speaker,
Michael K. Powell, Chairman, FEDERAL COMMUNICATIONS
COMMISSION (2001-2005)
followed by cocktail reception in the exhibit hall
Wednesday, September 14, 2005 PLENARY SESSIONS
9:00-9:45 am
Industry Analyst Outlook: Objective Perspectives on Identifying and Securing New Revenue Streams
Brian Modoff, Managing Director and Senior Wireless Equipment Analyst, DEUTSCHE BANC SECURITIES, INC.
Mike Thelander, Founder and Chief Executive Officer, SIGNALS RESEARCH GROUP
9:45-10:45 am
Mobile TV Spotlight: Bringing Services to the Mass Market, Identifying the Technology Roadmap, Revenue
Opportunities, Timelines for Deployment and Impact on the Broadcast Industry
TRACK I - BUSINESS STRATEGY TRACK
11:30 am-12:30 pm
Developing Winning Marketing and Branding Strategies to Achieve
Competitive Differentiation, Maximize Revenues and Market Share
Moderator:
Jim Manis, Senior Vice President, M-QUBE, INC., Global Chairman,
MOBILE MARKETING ASSOCIATION (MMA)
Panelists:
Terry McCabe, President, AIRWIDE SOLUTIONS
Bridget Hines, Senior Marketing Manager, Global Development OR
Greg Trainor, Senior Account Executive, Global Development, SPRINT
Carrie Himelfarb-Seifer, Vice President, Advertising Sales, VINDIGO
12:30 -1:30 pm
Exploring Opportunities and Successes with 3G CDMA in Latin America
and the Caribbean
Moderator:
Celedonio von Wuthenau, Director, Latin America Programs, CDG
Panelists:
Raul Salvado, President, CENTENNIAL DOMINICANA
CITEL (Invited)
Carlos Killian, Director, Latin America and the Caribbean, IA 450
2:30-3:15 pm
Capitalizing on MVNOs: Assessing the Value Proposition and Business
Model
Moderator:
Panelists:
Karna Gupta, Chief Marketing Officer, COMVERSE
Anthony Montoya, President, MOVIDA (invited)
Daniel Dow, Senior Account Executive, SPRINT
3:15-3:45 pm
Video from Everyday Communications – Examining Advances and Trends
Beyond Mobile TV
James Colby, Vice President, Americas Marketing, COMVERSE
4:15-5:00 pm
Examining New Developments in Mobile Commerce: Identifying Critical
Success Factors for Implementation and Consumer Adoption
Dr. Chung, Head of Advanced Technology Team, SK TELECOM
Chris Bierbaum, Senior Manager, Business Development,
Mobile Financial Services, SPRINT
Robert Blumenthal, Vice President, Products and Services,
TELUS MOBILITY
5:00-5:45 pm
Selling to the Enterprise: Developing Successful Strategies to Increase the
Uptake of Broadband Data Services
Moderator:
Ed Meskill, Publisher, MOBILE ENTERPRISE MAGAZINE
Panelists:
Wael Midani, Staff Manager, Enterprise Product Development, ALLTEL
Robert Consolazio, Senior Director of Wireless Data Solutions,
NEXTEL COMMUNICATIONS
Barry Tishgart, Director, Product Management, SPRINT
Moderator:
Rajeev Chand, Director of Research, RUTBERG & CO.
Panelists:
Dr. Won Jin Park, Vice President, New Business and Strategic Planning Group, KTF
Rob Chandhok, Vice President, Engineering, QUALCOMM MEDIAFLO
Concurrent Tracks
TRACK II - TECHNOLOGY TRACK
11:30 am-12:30 pm
Increasing Voice and Data Network Capacity and Coverage with CDMA2000
1xEV-DO Rev. 0 and Rev. A
Moderator:
Brian Modoff, Managing Director and Senior Wireless Equipment Analyst,
DEUTSCHE BANC SECURITIES, INC.
Panelists:
MOVISTAR GUATEMALA (invited)
Eduardo Esteves, Senior Director, Technical Marketing, QUALCOMM
Thom Chow, Senior Director, Technology Development, U.S. CELLULAR
Chuck Morris, Vice President, Engineering, VENTURI WIRELESS
VIVO (invited)
12:30-1:00 pm
VoIP over CDMA2000 1xEV-DO: Increasing the Competitiveness of
CDMA2000 Operators
Randy Battat, Chief Executive Officer and President, AIRVANA
1:00-1:30 pm
Exploiting New Opportunities for Fixed/Mobile Convergence (FMC):
Identifying the Necessary Network Architectures to Deliver Ubiquitous
Services across Wireless and Wireline Networks
Russ Freen, Chief Technology Officer, BRIDGEWATER SYSTEMS
Stein C. Tommer, Director of Business Development, TELENOR
TRACK III – TEST FORUM
John Fessler, Leader, CDG SYSTEM TEST TEAM; Customer Equipment
Certification, SPRINT PCS
11:30-12:00 am
Identifying Key Indicators for CDMA Network Performance
Todd Sankey, Chief Technology Officer, DYAPTIVE SYSTEMS INC
12:00 am-12:30 pm
Software Compliance and Test Automation
Ilias Zervos, CPE Evaluation and Development, VERIZON WIRELESS
12:30-1:00 pm
Device Test Automation
Nick Baustert, Manager, Customer Equipment Certification, SPRINT PCS
1:00-1:30 pm
Handset and Network Test Process Tools and Management
Debra L. Hodgens, President and CEO, PRODUCT QUALITY PARTNERS, INC.
1:30-2:30 pm
Networking Luncheon
2:30-3:00 pm
CDMA Certification Forum – Its Role and Value in the Industry
Thom Erickson, Chairman and CEO, CDMA CERTIFICATION FORUM
2:30-3:30 pm
Examining Device Innovations: Transitioning from Functional Handset to
Personalized Multimedia Center to Drive the Next Level of Data Adoption
Moderator:
Javan Erfanian, Senior Associate Director, Technology Research & Strategy,
Wireless Technology Planning, BELL MOBILITY
Panelists:
Suzy Hays, President, ASSOCIATED CARRIER GROUP (invited)
Larry Paulson, Vice President, Business and Product Strategy OR Tony Lutz,
Director, Technology Marketing, CDMA Business Unit, NOKIA
3:30-4:15 pm
Understanding the Framework, Network Architecture and Services Provisioning
of IP Multimedia Sub-Systems (IMS)
Kelly Hisaki, Senior Associate Director, Wireless Technology, BELL MOBILITY
Mark Denton, Product Manager - Wireless, BRIDGEWATER SYSTEMS
Narothum Saxena, Senior Director, Advanced Technology and Strategy,
U.S. CELLULAR
3:00-3:45 pm
Panel Discussion – Mobile Device Certification
Moderator:
Ted Mahan, Senior Manager, Product Evaluation and RF Planning,
U.S. CELLULAR
Panelists:
Thom Erickson, Chairman and CEO, CCF
Mark Sargent, Director of Certification Programs, CTIA
Nick Baustert, Manager, Customer Equipment Certification, SPRINT
Lou LaMedica, Director, CPE Evaluation and Development,
VERIZON WIRELESS
4:00-4:30 pm
Key Testing Challenges – MEID, Receive Diversity and A-GPS over 1xEV-DO
Chris Ackermann, Product Manager, SPIRENT COMMUNICATIONS
4:30-5:00 pm
Monitoring Network and Service Performance
Ronen Hovav, Product Manager, RADCOM CELLULAR SOLUTIONS
4:45-5:15 pm
Converged Billing: Network Simplification with Enhanced Flexibility
Rick Galatioto, Advanced Mobile Billing Solutions, CISCO SYSTEMS
5:00-5:30 pm
Measuring Traffic Though Repeaters in CDMA Networks
Richard Dean, Vice President of Engineering, QUALCOMM
5:15-5:45 pm
Examining Industry Efforts to Establish Guidelines and Standards for Roaming
to Enhance the User Experience, Offer Seamless Delivery and Revenue Growth
Bill Dahnke, Senior Director, International Roaming, CDG
Michael Burns, Director, Intercarrier Services, VERIZON WIRELESS
5:45 pm End of Technology Track
5:30-6:00 pm
Competitive Benchmarking
Francis Sideco, Product Marketing Manager, COMARCO WIRELESS TEST
SOLUTIONS
6:00 pm
End of Test Forum
5:45 pm End of Business Strategy Track
4
Pre-Conference Symposium
- Monday, September 12, 2005
Please note that all the Pre-Conference sessions on Monday, September 12 will be taking place at the
Ritz Carlton Hotel. The Congress and exhibits will be held at the Miami Beach Convention Center
on Tuesday, September 13 and Wednesday, September 14.
Mobile Entertainment: Market Trends and Applications
As the world of mobile entertainment continues to flourish and evolve with
revenues from the sector growing exponentially in all major markets, this year’s
Americas Congress includes a full one-day symposium designed to bring together
all participants in the mobile entertainment value chain to determine how
best to exploit available services and to evaluate what’s next on the content
services horizon.
Who Should Attend:
Aggregators, Analysts, Application Developers, Billing Companies,
Broadcast/Film Companies, Content Aggregators, Content Companies, Content
Developers, Content Providers / Owners of Content Assets, Device Designers and
Manufacturers, Games Developers and Publishers, Handset Component
Manufacturers, Media Network Owners, Mobile Operators, Multimedia Service
Providers, Music/Games/Record Companies, Platform System Companies, Portal
Providers, Security Providers and Software Developers.
8:00 am Registration
9:00-9:45 am
Identifying Global Mobile Entertainment Trends and Emerging Business Models in
Light of 3G Rollouts and the Deployment of Advanced Data Services
• Evaluating the advances in mobile entertainment-based services: Identifying the
services and applications that have proven most lucrative to date
Mitch Lasky, Chief Executive Officer, JAMDAT
9:45-10:30 am
Exploiting the Convergence of Entertainment, Content and Mobile: Fostering
Collaboration and Partnerships to Increase Distribution Channels
• Developing profitable partnerships to provision mobile content
Rick Hennessey, Chief Executive Officer, DWANGO WIRELESS
11:45 am-12:30 pm
Increasing Revenue and Subscriber Base Through Multicast Technology
In order to give mobile subscribers access to a wide variety of wireless
multimedia applications – such as high-quality streaming video and digital audio
– operators and content providers need a way to efficiently and cost-effectively
deliver their content to wireless subscribers. To this end, the industry is
beginning to implement multicast technology, which enables the simultaneous
delivery of multimedia services to millions of users. In this session, you’ll learn
how multicast networks will benefit wireless operators, content providers,
handset manufacturers and end users.
Rob Chandhok, Vice President, Engineering, QUALCOMM – MEDIAFLO ™
12:30-1:30 pm Networking Luncheon for Speakers and Delegates
1:30-2:15 pm
Examining the Business Challenges and Opportunities Associated with
Developing and Operating Multi-Player Mobile Games
• Understanding the role of carrier communities in multiplayer gaming
• Integrating online multiplayer gaming to mobile
• Examining the co-existence of publisher communities and carrier communities
Anders Evju, Vice President and General Manager U.S., I-PLAY
Pa t r i ck McGalliard, Manager, Business Development, Consumer Solutions,
SPRINT
2:15-3:00 pm
Monetizing Location-Based Services (LBS) to Increase ARPU and Enhance Your
Wireless Data Portfolio
• Linking location to an existing service and monetizing it
11:00-11:45 am
Making the Most of Mobile Music: Tapping into the Success of Digital Music to
Develop a Solid and Profitable Mobile Music Property
• Winning business and financial models for ringtones, ringback tones and
mastertones
• Identifying future trends in mobile music: cashing in on new opportunities and
the next wave of cutting-edge technologies
3:30-4:15 pm
Encouraging Further Growth in the Mobile Content Industry with Digital Rights
Management and the Implementation of Codes of Conduct for Mobile
Subscription Services
• Examining the latest developments with regards to proposed rates to license
DRM technology
• Digital rights management and adult content
• Content classification and restriction in the mobile wireless context
• Electronic distribution and delivery of content
• Implementation of content certification and age verification systems
Anthony Stonefield, Chief Executive Officer, USA WIRELESS LLC
4:15 pm Symposium Concludes
Pre-Conference Workshop
- Monday, September 12, 2005
CDMA2000 Evolution Path to Future Networks
and Converged Services
Pre-congress workshops provide an in-depth look at topics of key interest.
8:00 am Registration
This workshop takes place from 9:00 am-12:00 pm with a break for refreshments.
CDMA2000 networks are rapidly evolving to all-IP next-generation systems.
Already operators are deploying CDMA2000 1xEV-DO Rev. 0, delivering a variety
of advanced services at higher speeds than any other WAN technology. Soon they
will migrate to Rev. A, which offers even higher data rates, improved system
capacity and enhanced QoS to deliver next-generation services such as instant
multimedia, video telephony and VoIP, all while reducing the cost of delivery.
This workshop will discuss the steps operators need to take to migrate from
CDMA2000 1X and 1xEV-DO Rev. 0 to 1xEV-DO Rev. A and beyond.
• Overview of current CDMA2000 standards (1X, 1xEV-DO Rev. 0, 1xEV-DO Rev.
A), their benefits and real-life performance
• Network upgrades required in migrating to 1xEV-DO systems
• Enabling higher-speed uplink and downlink, and resulting services and
applications that can be offered
• Implementation of VoIP
• What lies beyond 1xEV-DO Rev. A?
Workshop Leader:
Sam Samra, Senior Director, Technical Programs, CDG
Speakers:
Gerry Flynn, 3GPP2
Eduardo Esteves, Director, Technical Marketing, QUALCOMM
Who Should Attend:
Director/Head of: Systems Engineering, Network Planning, Technical Architecture,
Technology Planning, Strategy and Development, Technical Operations, Network
Strategy/Management, Network Planning and Design, Technical Services,
Technology Marketing
Please join us...
...at the Opening Night Gala Cocktail sponsored by Nokia at the Ritz Carlton Star Bar!
Taking place on Monday, September 12 at 7:00 p.m., this is a great opportunity to mingle
with fellow attendees in plush South Beach surroundings in a relaxed, informal
environment, and to kick off the 10th annual Americas Congress!
Plus! Don’t miss the demo lounge presented by
5
Main Conference Day One
- Tuesday, September 13, 2005
Opening Plenary Session
Perry LaForge, Executive Director, CDG
3:00-3:30 pm Keynote Q&A
3:30-4:00 pm Networking Break in the Exhibit Hall
9:15-10:30 am
• Evaluating functionality, performance and adoption
• Determining the impact on subscriber growth and ARPU
• Exploring the evolutionary path for 3G networks and services
• Identifying emerging opportunities, potential challenges and solutions
Robert Odendaal, Chief Executive Officer, BELL MOBILITY AND VIDEO
SERVICES
Tadashi Onodera, President, KDDI
Barry West, Chief Technology Officer, SPRINT (invited)
Adrian Steckel, Chief Executive Officer, UNEFON
10:30-11:00 am Keynote Q&A
11:30 am-12:30 pm
Convergence: Fixed and Mobile – Evaluating the Commercial Viability and
Potential Impact for the Wireless and Telecommunication Industry
• Assessing the strategic opportunities and potential threats posed by fixed/mobile
convergence and all-IP networks
• Moving towards a seamless voice, data and multimedia environment: what does
the end-result and user experience look like?
• Thought-leader visions for harvesting a cooperative and collaborative ecosystem
in an increasingly heterogeneous industry
Larry Lang, Vice President and General Manager, Mobile Wireless, CISCO
SYSTEMS
Jessica Stanley-Yurkovic, Director, NSG Offers/Solutions and Marketing, LUCENT
TECHNOLOGIES
12:30-1:45 pm Networking Luncheon in the Exhibit Hall
1:45-3:00 pm
• Evaluating functionality, performance and adoption
• Determining the impact on subscriber growth and ARPU
• Exploring the evolutionary path for 3G networks and services
• Identifying emerging opportunities, potential challenges and solutions
William Li, General Manager, Marketing and Sales, CHINA UNICOM (invited)
Speaker to be determined, HUAWEI
John Stratton, Vice President and Chief Marketing Officer, VERIZON WIRELESS
Roberto Lima, President, VIVO (invited)
4:00-5:00 pm
Capitalizing on the Potential of Mobile Entertainment: Generating New
Revenues, Business Models and Strategy
• Tapping into the wants and needs of your customer: understanding what mobile
content and services consumers really want, and what they are willing to pay
• Determining the most viable and financially rewarding revenue models for
mobile entertainment applications: how does the revenues split pan out?
• Identifying the best marketing strategies and distribution channels to maximize
the proliferation of your mobile entertainment services
• Highlighting new technologies, services and applications that could drive the
proliferation of mobile entertainment to the next level
Moderator:
Ralph Simon, Chairman, MOBILE ENTERTAINMENT FORUM – AMERICAS
Panelists:
Daniel Kranzler, Chairman of the Board and Chief Executive Officer, MFORMA
GROUP
Michael Nash, Senior Vice President, Internet Strategy and Business
Development, WARNER MUSIC GROUP
5:00-6:00 pm
Separating Hype from Reality: Evaluating the Viability and Commercial
Application of Emerging Alternative Wireless Technologies: Will they be
Competitive or Complementary to 3G Services?
• Weighing the benefits and drawbacks of WiMAX and OFDM in terms of:
- Addressable market
- Network performance
- Services
- Cost of network deployment
- Availability
- Commercial viability
• Determining the potential application and usage of WiMAX and OFDM: how is
the market developing, what will be the applications and why?
• Identifying ways in which these technologies could complement 3G services
Moderator:
Mike Thelander, Founder and Chief Executive Officer, SIGNALS RESEARCH
GROUP
Panelists:
Timo Ihamuotila, Senior Vice President and General Manager, CDMA Business
Unit, NOKIA
Jeff Belk, Senior Vice President, Marketing Communications, QUALCOMM
Ron Resnick, Chair, WIMAX FORUM
6:00-800 pm
Keynote speaker, Michael K. Powell, Chairman,
FEDERAL COMMUNICATIONS COMMISSION (2001-2005)
followed by cocktail reception in the exhibit hall
Main Conference Day Two
- Wednesday, September 14, 2005
Opening Plenary Session
9:00-9:45 am
Industry Analyst Outlook: Objective Perspectives on Identifying and Securing
New Revenue Streams
• Identifying the stabilizing and destabilizing forces in the mobile market
• Leveraging the growth opportunities for existing operators
• Examining the merging players, business models and technologies that pose a
threat to existing operators
• Assessing the future of fixed-mobile substitution
• Identifying strategies and the latest approaches for optimizing profitability and
decreasing operational expenditure
Brian Modoff, Managing Director and Senior Wireless Equipment Analyst,
DEUTSCHE BANC SECURITIES, INC.
Mike Thelander, Founder and Chief Executive Officer, SIGNALS RESEARCH
GROUP
9:45-10:45 am
Mobile TV Spotlight: Bringing Services to the Mass Market, Identifying the
Technology Roadmap, Revenue Opportunities, Timelines for Deployment and
Impact on the Broadcast Industry
• Identifying new revenue streams and business opportunities with the emerging
mobile television market
- Subscription services
- Interactive TV
- Website traffic
- Premium content
6
• Evaluating the pros and cons of emerging mobile digital broadcasting delivery
models, standards and technologies to deliver video and multimedia content to
mobile devices
- MediaFLO
- DVB-H (digital video broadcast-handheld)
- DB-T Integrated Services (Digital Broadcasting-Terrestrial)
- Video chipsets
• Determining potential revenue models and value chain reconciliation for video
delivery services
Moderator:
Rajeev Chand, Director of Research, RUTBERG & CO.
Panelists:
Dr. Won Jin Park, Vice President, New Business and Strategic Planning Group,
KTF
Rob Chandhok, Vice President, Engineering, QUALCOMM MEDIAFLO
CONCURRENT TRACKS
TRACK III - TEST FORUM
11:30 am-12:30 pm
Developing Winning Marketing and Branding
Strategies to Achieve Competitive
Differentiation, Maximize Revenues and
Market Share
• Developing marketing strategies that
effectively communicate the benefits of your
products, services and bundled packages
• Effectively communicating the value
proposition of broadband services to your
customers to increase adoption
• Creating bundled services and brand identity
based on targeted, segmented markets
• Examining case studies of successful product
offerings that have achieved market
differentiation
• Capitalizing on the trend to personalize
devices
• Determining the potential for mobile phones
as a marketing medium for advertisers to
reach consumers
Moderator:
Jim Manis, Senior Vice President,
M-QUBE, INC., Global Chairman,
MOBILE MARKETING ASSOCIATION (MMA)
Panelists:
Terry McCabe, President, AIRWIDE
SOLUTIONS
Bridget Hines, Senior Marketing Manager,
Global Development OR Greg Trainor,
Senior Account Executive, Global
Development, SPRINT
Carrie Himelfarb-Seifer, Vice President,
Advertising Sales, VINDIGO
11:30 am-12:30 pm
Increasing Voice and Data Network Capacity
and Coverage with CDMA2000 1xEV-DO Rev.
0 and Rev. A
• Quantifying the speed and capacity
improvements of CDMA2000 1xEV-DO Rev.
0 and Rev. A
• Delivering high-bandwidth, high-speed data
applications over CDMA2000 1xEV-DO to
optimize the end-user experience and
increase ARPU
• Analyzing the performance to-date of
commercial CDMA2000 1xEV-DO networks:
identifying opportunities, challenges,
solutions found and lessons learned
• Highlighting user expectations, actual
experience, and adoption rate-to-date
• Examining the impact of CDMA2000 1xEVDO Rev. A on the delivery of voice and data
services
- Greater symmetry to uplink/downlink
speeds
- Simultaneous voice and data services
- Support for VoIP services
- Enhanced security with authentication
mechanisms
• Migrating to CDMA2000 1xEV-DO Rev. A:
understanding the necessary upgrade process,
network architecture, and resulting impact on
user and application manageability
• Leveraging CDMA2000 1xEV-DO Rev. A with
IMS, VoIP and SIP-enabled architecture to
deliver seamless, customizable multimedia
applications
Moderator:
Brian Modoff, Managing Director and Senior
Wireless Equipment Analyst, DEUTSCHE
BANC SECURITIES, INC.
Panelists:
Ed Chao, Director, CDMA Product
Management, LUCENT TECHNOLOGIES
MOVISTAR GUATEMALA (invited)
Eduardo Esteves, Senior Director, Technical
Marketing, QUALCOMM
Thom Chow, Senior Director, Technology
Development, U.S. CELLULAR
Chuck Morris, Vice President, Engineering,
VENTURI WIRELESS
VIVO (invited)
For the eleventh year, the CDMA Development
Group (CDG) is hosting this important industry
event, focusing on 3G CDMA performance and
interoperability testing and how best to ensure high
quality and performance for voice and data services
with CDMA2000 and WCDMA.
12:30 -1:30 pm
Exploring Opportunities and Successes with 3G
CDMA in Latin America and the Caribbean
• Overview of the market
- Trends in the region: voice vs. data
- Why 3G makes sense
• Expansion of CDMA2000
• Accelerating the arrival of WCDMA
- Services and applications being offered
- Expansion of roaming
- Universal access and CDMA450
- Regulatory environment
• Identifying emerging opportunities
Moderator:
Celedonio von Wuthenau, Director, Latin
America Programs, CDG
Panelists:
Raul Salvado, President, CENTENNIAL
DOMINICANA
CITEL (invited)
Carlos Killian, Director, Latin America and the
Caribbean, IA 450
2:30-3:15 pm
Capitalizing on MVNOs: Assessing the Value
Proposition and Business Model
• Quantifying the business case for launching
MVNO partnerships: identifying the key
market drivers contributing to the boom in
MVNO relationships
• Harnessing the power of a non-telecom brand
to capitalize on market differentiation and
segmentation and for a competitive edge
• Identifying optimum market niches to target
with an MVNO
- Youth
- Sports fans
- Prepaid
- Hispanic
• Leveraging existing brand loyalty to increase
network capacity, reduce churn and achieve
long-term success
Moderator:
Panelists:
Don McGuire, Chief Marketing Officer,
AMP’D (invited)
Karna Gupta, Chief Marketing Officer,
COMVERSE
Daniel Torras, Senior Director, Research,
ESPN, INC.
Anthony Montoya, President, MOVIDA
(invited)
SPRINT
12:30-1:00 pm
VoIP over CDMA2000 1xEV-DO: Increasing the
Competitiveness of CDMA2000 Operators
• Deploying CDMA2000 1xEV-DO Rev. A to
deliver carrier-grade Voice over IP (VoIP),
with a voice quality and capacity that rivals
CDMA2000 1X
• Reducing costs and enabling new enhanced
voice services with VoIP
• Achieving a competitive edge with
CDMA2000 1xEV-DO Rev. A and VoIP
Randy Battat, Chief Executive Officer and
President, AIRVANA
1:00-1:30 pm
Exploiting New Opportunities for Fixed/Mobile
Convergence (FMC): Identifying the Necessary
Network Architectures to Deliver Ubiquitous
Services across Wireless and Wireline Networks
• Delivering the reliability and quality of a
landline network and the mobility of wireless
to meet marketplace and customer demands
Russ Freen, Chief Technology Officer,
BRIDGEWATER SYSTEMS
Stein C. Tommer, Director of Business
Development, TELENOR
2:30-3:30 pm
Examining Device Innovations: Transitioning
from Functional Handset to Personalized
Multimedia Center to Drive the Next Level of
Data Adoption
• Identifying emerging mobile device trends,
standards and technological innovations and
determining their impact on device features
and capabilities
- Comparing advances in mobile device
hardware with software improvements
• Delivering a higher specification OS and UI
with superior application capability in order
to effectively download, manage, and
manipulate a range of media content
Who Should Attend: System Engineers; Network
Planners and Administrators; Project Managers
Involved in Wireless Systems; Design Engineers and
System Integrators; Test Engineers; Software Protocol
Engineers; Mobile Manufacturers and Mobile
Wholesale Buyers.
11:20-11:30 am
Welcome
John Fessler, Leader, CDG SYSTEM TEST
TEAM; Customer Equipment Certification,
SPRINT PCS
11:30-12:00 am
Identifying Key Indicators for CDMA Network
Performance
Todd Sankey, Chief Technology Officer,
DYAPTIVE SYSTEMS INC
12:00-12:30 pm
Software Compliance and Test Automation
Ilias Zervos, CPE Evaluation and
Development, VERIZON WIRELESS
12:30-1:00 pm
Device Test Automation
Nick Baustert, Manager, Customer Equipment
Certification, SPRINT PCS
1:00-1:30 pm
Handset and Network Test Process Tools and
Management
Debra L. Hodgens, President and Chief
Executive Officer, PRODUCT QUALITY
PARTNERS, INC.
1:30-2:30pm Networking Luncheon
2:30-3:00pm
CDMA Certification Forum – Its Role and
Value in the Industry
Thom Erickson, Chairman and Chief Executive
Officer, CDMA CERTIFICATION FORUM
3:00-3:45pm
Panel Discussion – Mobile Device
Certification
Moderator:
Ted Mahan, Senior Manager, Product
Evaluation and RF Planning, U.S. CELLULAR
Panelists:
Thom Erickson, Chairman and Chief Executive
Officer, CCF
Mark Sargent, Director of Certification
Programs, CTIA
Nick Baustert, Manager, Customer Equipment
Certification, SPRINT
Lou LaMedica, Director, CPE Evaluation and
Development, VERIZON WIRELESS
(continued on next page)
7
3:15-3:45 pm
Video from Everyday Communications –
Examining Advances and Trends Beyond Mobile
TV
• How services like videomail help providers
accelerate the penetration of video telephony
and make a smooth transition from voice and
data to video services
• Experiences from trials in Europe
• End-user research on consumers’ willingness
to pay and the most attractive market
segments
• Key considerations for a seamless user
experience that allows subscribers to
effortlessly view, save and share video
information
• What to look for in a content management
and delivery platform
James Colby, Vice President, Americas
Marketing, COMVERSE
4:15-5:00 pm
Examining New Developments in Mobile
Commerce: Identifying Critical Success Factors
for Implementation and Consumer Adoption
• Overcoming the barriers to widespread
adoption of m-payments and ensuring that
the needs of all the key industry segments are
addressed
• Facilitating secure m-commerce: developing
standardized components necessary to
support secure payments
• Understanding the technical and business
issues that could improve the usability of mpayment technology including proximity
payment services
• Examining efforts to standardize the enabling
technologies necessary for simple, secure and
convenient mobile payments
Dr. Chung, Head of Advanced Technology
Team, SK TELECOM
Chris Bierbaum, Senior Manager, Business
Development, Mobile Financial Services,
SPRINT
Robert Blumenthal, Vice President, Products
and Services, TELUS MOBILITY
5:00-5:45 pm
Selling to the Enterprise: Developing Successful
Strategies to Increase the Uptake of Broadband
Data Services
• Identifying the key trends and drivers behind
the increasing usage of enterprise-based
wireless solutions
• Communicating the value proposition of
wireless technology to your target market:
understanding what will ‘push their buttons’
• Creating customizable solutions and niche
applications to attract specific industry
vertical market customers
• Developing enterprise specific distribution
channel strategies to maximize market
penetration
• Examining new and innovative technologies
that promote enterprise business productivity
Moderator:
Ed Meskill, Publisher, MOBILE ENTERPRISE
MAGAZINE
Panelists:
Wael Midani, Staff Manager, Enterprise Product
Development, ALLTEL
Robert Consolazio, Senior Director of Wireless
Data Solutions, NEXTEL
COMMUNICATIONS
Barry Tishgart, Director, Product Management,
SPRINT
5:45 pm End of Business Strategy Track
- Understanding the real world capabilities
and services that different platforms can
offer
• Creating handsets that deliver a compelling
multimedia experience: visions for the
integration of voice, data and video content
into one device
• Examining the business case for multi-modal
handsets
• Examining the latest developments in mobile
device management
- Effectively managing a portfolio of handsets
with firmware over the air (FOTA)
- Identifying strategies for creating market
awareness and presenting the business case
for deploying FOTA software
• Developing lower cost handsets to drive
adoption of 3G services
Moderator:
Javan Erfanian, Senior Associate Director,
Technology Research and Strategy, Wireless
Technology Planning, BELL MOBILITY
Panelists:
Suzy Hays, President, ASSOCIATED CARRIER
GROUP (invited)
Larry Paulson, Vice President, Business and
Product Strategy, CDMA Business Unit OR
Tony Lutz, Director, Technology Marketing,
CDMA Business Unit, NOKIA
TRACK III - TEST FORUM
4:00-4:30 pm
Key Testing Challenges – MEID, Receive
Diversity and A-GPS over 1xEV-DO
Chris Ackermann, Product Manager,
SPIRENT COMMUNICATIONS
4:30-5:00 pm
Monitoring Network and Service Performance
Ronen Hovav, Product Manager,
RADCOM CELLULAR SOLUTIONS
5:00-5:30 pm
Measuring Traffic Though Repeaters in CDMA
Networks
Richard Dean, Vice President of Engineering,
QUALCOMM
5:30-6:00 pm
Competitive Benchmarking
Francis Sideco, Product Marketing Manager,
COMARCO WIRELESS TEST SOLUTIONS
6:00 pm End of Test Forum
3:30-4:15 pm
Understanding the Framework, Network
Architecture and Services Provisioning of IP
Multimedia Sub-Systems (IMS)
• Evaluating the business case for implementing
IMS: understanding the benefits of an end-toend architecture
- Seamless delivery across wired and wireless
networks
- Real time deliverance of multimedia
applications
• Working towards an IP backbone:
understanding service creation, access and
delivery requirements
• Successfully converging different domains
across multiple networks and devices
• Enabling a consistent user experience across
networks and services
• Defining QoS policies to maintain a
consistent user experience as they roam
between networks and services
• Examining real world experiences to date:
determining timelines for commercial
deployment
Kelly Hisaki, Senior Associate Director,
Wireless Technology, BELL MOBILITY
Mark Denton, Product Manager, Wireless,
BRIDGEWATER SYSTEMS
Narothum Saxena, Senior Director, Advanced
Technology and Strategy, U.S. CELLULAR
4:45-5:15 pm
Converged Billing: Network Simplification with
Enhanced Flexibility
• Identifying legacy billing architectures and
their characteristics
• New mobile billing models available today
• New architecture needed to support these
models
• Value to operators of making the transition
Rick Galatioto, Advanced Mobile Billing
Solutions, CISCO SYSTEMS
5:15-5:45 pm
Examining Industry Efforts to Establish
Guidelines and Standards for Roaming to
Enhance the User Experience, Offer Seamless
Delivery and Revenue Growth
• Examining industry efforts to establish
guidelines and standards for global and data
roaming implementation
• Implementing a scalable and manageable
data packet roaming solution
• Determining the impact packet data roaming
will have on the settlement process, clearing,
bill fees and accounting needs
• Lessons learned from existing roaming
implementation
Bill Dahnke, Senior Director, International
Roaming, CDG
Michael Burns, Director, Intercarrier Services,
VERIZON WIRELESS
5:45 pm End of Technology Track
8
3G CDMA Industry Achievement Awards
For the seventh year, the CDMA Development Group (CDG) is pleased to present the 3G
CDMA Industry Achievement Awards, which will honor the achievements of individuals
and companies in the 3G CDMA industry. Awards will be presented at the 3G CDMA
Americas Congress on Tuesday, September 13, 2005.
Nominations are being accepted online at the CDG website (www.cdg.org) through
Wednesday, August 10, 2005. Final selection of the award winners will be made by a
panel of judges that will include 3G operators, equipment suppliers, analysts and
members of industry associations and the media.
For more information and to make nominations, visit the CDG website at www.cdg.org.
3G AWARD CATEGORIES
CONSUMER AWARD CATEGORIES
ENTERPRISE AWARD CATEGORIES
• Industry Leadership Award
Given to the individual who has provided the most dynamic
leadership in 3G industry activities, including contributions to
standards development and the growth and evolution of 3G
CDMA technologies.
• International Leadership Award
Given to the company(ies) that have contributed significantly to
the expansion of 3G CDMA through system deployments and/or
implementation of international roaming.
• Service Innovation Award
Given to the operator(s) that have leveraged the capabilities of 3G
CDMA to introduce innovative and industry leading services to the
market.
• Subscriber Technology Innovation Award
Given to the company(ies) that demonstrate innovative thinking in
terms of services supported and terminal design. Resulting
products take advantage of the inherent benefits and latest
technological developments of 3G CDMA, offering consumers
state-of-the-art terminals in terms of both features and packaging.
• Network Technology Innovation Award
Given to the company(ies) that have introduced network
capabilities that allow 3G CDMA operators flexible and costeffective solutions for implementing advanced features and an easy
evolution path to future network enhancements.
• Innovative Solutions Award
Given to the company(ies) that have brought new ideas and
different approaches to product deployment in their respective
disciplines. Resulting solutions provide value-added, cost-effective
implementations for operators supporting the advancement of 3G
CDMA into the market.
• Write In Category
We invite you to design your own award category. Please provide
a brief description, along with your nominee and rationale.
The Consumer Award categories are presented in partnership with
the Mobile Entertainment Forum
(www.mobileentertainmentforum.org).
• Most Innovative Application of Music/Audio
Given to the application developer or content provider that has
leveraged the capabilities of the 3G CDMA wireless medium to
offer unique and appealing music and/or audio applications to the
consumer market. Qualifications include sound, user interface,
ease of use.
• Most Innovative Use of Music
Given to the operator that has leveraged the capabilities of the 3G
CDMA wireless medium to offer unique and appealing music
and/or music applications to the consumer market. Qualifications
include sound, user interface, ease of use.
• Most Innovative Mobile Game Development
Given to the game developer that has leveraged the capabilities of
the 3G CDMA wireless medium to introduce a unique title or
re-develop a console game with broad appeal to the consumer
market. Qualifications include graphics, user interface,
complexity (i.e., increasing levels of difficulty/skill).
• Most Innovative Use of Mobile Television
Given to the operator or content provider that has leveraged
the capabilities of the 3G CDMA wireless medium to offer
unique and appealing mobile TV programming to the
consumer market.
• Most Innovative Entertainment Technology Development
Given to the platform developer that has leveraged the
capabilities of the 3G CDMA wireless medium to develop
technologies that enable developers to create innovative
entertainment applications.
The Enterprise Award categories are presented in partnership with
Mobile Enterprise Magazine (www.mobileenterprisemag.com).
• Most Innovative Wireless Enterprise Solution Implementation
Given to the company that has implemented a wireless enterprise
application via a 3G CDMA network with the aim of streamlining
operations, increasing worker productivity and achieving a
compelling return on investment.
• Most Innovative Wireless Enterprise Solution Development
Given to the application developer that has leveraged the
capabilities of the 3G wireless medium to offer innovative mobile
applications that enable companies to streamline their operations,
increase worker productivity and achieve a compelling return on
their investments. Qualifications include user interface, breadth of
applicability.
2004 3G CDMA Industry Achievement Award Winners
CDMA2000 Market Facts*
● 126 Operators Commercially Deployed on 6 Continents ● 23 Operators Scheduled to Deploy in the Next Year
● 168,400,000 CDMA2000® Subscribers Worldwide
Average growth rate of nearly 7 million subscribers per month
North America
ACS Wireless (USA)
Aliant Telecom (Canada)
ALLTEL (USA)
Bell Mobility (Canada)
Bluegrass Cellular (USA)
Carolina West Wireless (USA)
CellCom (USA)
Cellular South (USA)
ClearTalk (USA)
ComScape (USA)
Europe - Russia
Eloqui Wireless (USA)
Golden State Cellular (USA)
Illinois Valley Cellular (USA)
Leap (USA)
MetroPCS (USA
Midwest Wireless (USA)
MTS Mobility (Canada)
NTELOS (USA)
Rural Cellular Corp. (USA)
Sagebrush Cellular (USA)
SaskTel Mobility (Canada)
Sprint (USA)
Telus Mobility (Canada)
U.S. Cellular (USA)
Verizon Wireless (USA)
Western Wireless (USA)
AkTel (Kyrgyzstan)
Belcel (Belarus)
Caspian American Telecom
(Azerbaijan)
CST Invest (Ukraine)
Delta Telecom (Russia)
Eurotel Praha (Czech Republic)
Iberiatel (Georgia)
Intertelecom (Ukraine)
ITC (Ukraine)
JSC ALTEL (Kazakhstan)
JSC Interdnestrcom (Moldova)
JSC Uzbeketelcom
(Uzbekistan)
KCC (Russia)
Moscow Cellular (Russia)
OSP Polpager (Poland)
Perfectum Mobile (Uzbekistan)
Regional Technical Center
(Russia)
SOTEL-Video (Russia)
Telekom Baltija (Latvia)
Telekom Mobile (Uzbekistan)
Telemobil (Romania)
UralWestcom (Russia)
Velton Telecom (Ukraine)
Volga Telecom (Russia)
WinLine (Kyrgyzstan)
ZAO Tver Cellular
Communications (Russia)
Africa - Middle East
Algerie Telecom (Algeria)
Cell Communications (Nigeria)
Intercellular Nigeria
Ministry of Communication, Kuwait
Movicel Telecomunicacoes (Angola)
MTN Uganda
Multi-Links (Nigeria)
Pelephone (Israel)
Reliance Telecom (Nigeria)
Starcomms (Nigeria)
Yemen Telecom
Latin America - Caribbean
Alegro PCS (Ecuador)
BellSouth Peru
Bermuda Digital
Centennial Dominicana
Centennial de Puerto Rico
Centennial U.S. Virgin Islands
EPM-Bogota
IUSACELL (Mexico)
Movilnet (Venezuela)
Movistar Argentina
Movistar Chile
Movistar Colombia
Movistar Ecuador
Movistar Guatemala
Movistar Nicaragua
Movistar Panama
Movistar Uruguay
Movistar Venezuela
Oceanic Digital Jamaica
SERCOM (Guatemala)
SmartCom PCS (Chile)
Speednet (Belize)
Asia - Pacific
Sprint Puerto Rico
Sprint U.S. Virgin Islands
Telefonica Moviles del Peru
TMais Telecom (Brazil)
Unefon (Mexico)
Verizon Dominicana
Verizon Puerto Rico
Vesper (Brazil)
VIVO (Brazil)
APBW (Taiwan)
Cambodia Shinawatra Co.
China Telecom
China Unicom
Great Bear (Pakistan)
Guamcell (Guam)
Hutchison CAT (Thailand)
Hutchison Telecoms Australia
KDDI (Japan)
KT Freetel (South Korea)
Laos Telecommunications
LG Telecom (South Korea)
MTNL (India)
Mandara Selular Indonesia
PTCL (Pakistan)
PT Indosat (Indonesia)
PT Mobile-8 (Indonesia)
PT Bakrie Telecom (Indonesia)
PT Telekomunikasi Indonesia
PT Wireless Indonesia
Reliance Infocomm (India)
Shyam Telelink (India)
S Telecom (Vietnam)
Saipancell
SK Telecom (South Korea)
SkyTel (Mongolia)
Tata Teleservices (India)
TeleCard Limited (Pakistan)
Telecom Mobile (New
Zealand)
Telstra (Australia)
UTL (Nepal)
Vietnam Power Telecom
● CDMA2000 Delivers the Highest Data Rates in Commercial Networks
CDMA2000 1X
Peak 144-153 kbps
Average Throughput (mobile) 60-100 kbps
CDMA2000 1xEV-DO
Peak 3.01 Mbps (Rev. A)
Average Throughput (mobile) 300-600 kbps
● Advanced Services Offered on CDMA2000 Networks
Entertainment
Enterprise Solutions
Location-Based Services
M-Commerce
Multimedia Messaging Services
Push-to-talk
TV Broadcasts
Video and Audio Downloads
Web Browsing
● 850 CDMA2000 Devices Available
712 CDMA2000 1X
138 CDMA2000 1xEV-DO
● 61 Manufacturers
AirLink
AnyDATA
Axesstel
BenQ
Benten
Casio
CEC Telecom
Cellvic
Commerciant
Compal
CURITEL
Cyberbank
Cyberlane
Cypress Solutions
Daxian
eAnywhere Tech
Ericsson
Gava Plus
Giga Telecom
Growell
GTRAN
Haier
Handspring
Hanwha
Hisense
Hitachi
Huawei
Intermac
Kyocera
Land-Cellular
LG
Mobile Compia
Modettel
Motorola
Nokia
Novatel Wireless
Panasonic
Research in Motion
Samsung
Sanyo
Sewon Telecom
Sierra Wireless
SK Teletech
Skyworks
Sony Ericsson
Soutec
Symbol Technologies
Synertek
TCL Mobile
Telson
Telular Corporation
Topex
Toshiba
Tottori Sanyo
Ubiquam
UTStarcom/Audiovox
VK Corporation
VeriFone
Wavecom
Yiso Telecom
ZTE
*as of July 6, 2005
9
Sponsors
Senior Sponsor:
QUALCOMM Incorporated is a leader in
developing and delivering innovative digital
wireless communications products and services
based on the Company's CDMA digital
technology. The Company's business areas include
CDMA integrated circuits and system software; technology licensing; the Binary Runtime
Environment for Wireless™ (BREW™) applications platform; Eudora® e-mail software;
digital cinema systems; and satellite-based systems including portions of the Globalstar™
system and wireless fleet management systems, OmniTRACS® and OmniExpress™.
QUALCOMM owns patents that are essential to all of the CDMA wireless
telecommunications standards that have been adopted or proposed for adoption by
standards-setting bodies worldwide. QUALCOMM has licensed its essential CDMA patent
portfolio to more than 100 telecommunications equipment manufacturers worldwide.
Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is
a 2001 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker
symbol QCOM. www.qualcomm.com
Gala Cocktail Reception Sponsor:
Nokia is the world leader in mobile communications,
driving the growth and sustainability of the broader
mobility industry. Nokia is dedicated to enhancing
people's lives and productivity by providing easy-to-use and secure products like mobile
phones, and solutions for imaging, games, media, mobile network operators and
businesses. www.nokia.com
or data priority. Service Providers can also monitor and report usage on a per-subscriber,
per-service basis to help plan future services and network requirements.
www.bridgewatersystems.com
Cisco Systems, Inc® offers an integrated, access and device
independent, mobile strategy via a strong suite of IP-based solutions.
We are working to advance mobile services with solutions for GSM
with GPRS or EDGE overlays, W-CDMA, CDMA2000 1X and
PWLAN space. These solutions include our Cisco Mobile Exchange framework offering
flexible network access, a variety of billing options, and security; Next-Generation
Signaling solutions for SS7 off load; multiple RAN optimization solutions and IP based
voice and core network solutions. Cisco has technology expertise, market knowledge,
and financial strength to assist mobile network operators with whatever lies ahead –
www.cisco.com/go/mobile – THIS IS CISCO ON THE MOVE
Comverse, a unit of Comverse Technology, Inc. (NASDAQ:
CMVT), is the world’s leading provider of software and
systems enabling network-based multimedia enhanced
communication services. These value-added enhanced
services solutions, along with the company’s real-time
billing solutions, comprise the company’s Total
Communication™ portfolio. Comverse’s Total Communication portfolio addresses four
primary categories: call completion and call management solutions; advanced messaging
for groups, communities and person-to-person communication; solutions and enablers
for the management and delivery of data and content-based services; and real-time
billing and account management solutions for dynamic service environments. Comverse
Technology is an S&P 500 and NASDAQ-100 Index company. For additional
information, visit us at www.comverse.com.
Demo Lounge presented by
Luncheon Sponsor:
Kyocera Wireless Corp. is a wholly owned subsidiary of
Kyocera International, Inc., which acquired QUALCOMM
Incorporated’s CDMA consumer wireless phone business in
February 2000. Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich
CDMA handsets, accessories and modulesfor customers worldwide. Based in San Diego,
the company is ISO-14001 and ISO-9001 certified and has won city, state and federal
awards for its environmentally friendly manufacturing and recycling practices. For more
information, please visit www.kyocera-wireless.com.
Internet Cafe Sponsor:
The convergence of Mobile Wireless and the Internet,
the two fastest growing technologies of our time, has
created a huge new market for Mobile Internet
services. Airvana is building All-IP Radio Access
Network infrastructure equipment based on 3G standards that will dramatically alter the
economics of delivering high-speed Mobile Internet services. The demand for Mobile
Internet access is driven by the proliferation of personal devices like Smart Phones,
Laptops, and PDA's. Airvana's infrastructure equipment will deliver multi-megabit Mobile
Internet access to these devices. From real-time stock quotes to web browsing, streaming
audio and video, the possibilities of the wireless web are endless. Founded in March 2000,
Airvana is led by a team of seasoned executives from Motorola, Nortel, Cisco and Lucent.
Team Airvana is made up of exceptional people with a track record of developing cutting
edge Wireless and Internet infrastructure equipment. Its investors include Matrix Partners, a
leading Venture Capital firm, and Desh Deshpande, Chairman of Optical Networking
leader Sycamore Networks. www.airvananet.com
www.huawei.com
Lucent Technologies, headquartered in Murray
Hill, N.J., USA, designs and delivers networks for
the world's largest communications service
providers. Backed by Bell Labs research and
development, Lucent relies on its strengths in mobility, optical, data and voice
networking technologies as well as software and services to develop next-generation
networks. The company's systems, services and software are designed to help customers
quickly deploy and better manage their networks and create new, revenue-generating
services that help businesses and consumers. For more information on Lucent
Technologies, visit its Web site at www.lucent.com.
Associate Sponsor:
Airwide solutions is a global provider of messaging and content
delivery services to mobile operators. Since the day we sent the
first commercial text message in 1992, our innovative messaging
and content delivery management solutions have helped over 75
wireless operators, content providers and aggregators around the world. Core products
for CDMA operators include Multimedia Messaging Solutions (MMS), Short Messaging
Services (SMS), and our unique over-air-solution, airactive. www.airwidesolutions.com
Supporting Sponsors:
QUALCOMM's MediaFLO develops the MediaFLO System, an
end-to-end product and service offering that includes the FLO
MediaFLOTM
(Forward Link Only) technology, and the MediaFLO MDS
(Media Distribution System). Together they provide the necessary foundation to costeffectively and efficiently deliver high-quality multimedia content to a large number of
subscribers for easy viewing on handsets. www.qualcomm.com
Bridgewater Systems develops the industry's most advanced
subscriber-centric policy management software for IP-based
services. Its solutions help global Service Providers
maximize profits and launch new services faster. With
Bridgewater's software, Service Providers have an intelligent policy-decision point for the
management of subscribers, applications, and network resources.
At 3G CDMA Americas Congress, Bridgewater will showcase broadband wireless solutions
that help monitor and control subscriber use of network resources, allowing Service
Providers to offer differentiated service packages based on bandwidth, connection speed,
Venturi Wireless is the trusted leader in providing mobile
broadband optimization solutions to wireless carriers and
enterprises worldwide. Venturi’s patented carrier-grade
solution delivers the best subscriber experience available
while improving network efficiency. Mobile market leaders who have chosen Venturi
Wireless include Verizon Wireless, WILLCOM and Cingular Wireless. Venturi Wireless is
headquartered in Sunnyvale, CA, with offices in London, Los Angeles, New Jersey, Tokyo
and Washington, D.C. For more information, go to www.venturiwireless.com.
Exhibitors
Media Partners
Official News
Distribution Service
About the Institute for International Research (IIR)
About the CDMA Development Group (CDG)
IIR believes passionately in the power of knowledge and skills to act as a
lasting catalyst to organizational achievement. Established in 1973, IIR is
now the world's largest business performance improvement company with
a global network of 44 companies and 109 operating units. IIR works with
in excess of 600,000 business executives annually to give them the 'knowhow' they need to achieve. IIR has specialist operations providing knowledge
and skills in every business functional area -- from general management to sales,
marketing, project management, human resources, finance and IT -- and every vertical
market including pharmaceuticals, telecommunications, manufacturing, insurance,
investment finance, retail financial services, IT, eCommerce, energy, public sector, real
estate and services. For more information please visit www.iirusa.com
The CDMA Development Group (CDG) is a trade association
formed to foster the worldwide development, implementation and
use of CDMA technologies. The more than 100 member companies
of the CDG include many of the world’s largest wireless carriers and
equipment manufacturers. The primary activities of the CDG
include development of CDMA features and services, public
relations, education and seminars, regulatory affairs and
international support. Currently, there are more than 500 individuals working within
various CDG subcommittees on CDMA-related matters. www.cdg.org
The Benefits of Sponsoring and
Exhibiting:
• Access to over 1000 3G CDMA
professionals who are driving
technology and business revenue
in the 3G CDMA market, all
under one roof
• Leverage your company’s branded
product to high level decision
makers
• Gain competitive intelligence:
Who’s who and who’s NEW
• Create new partnerships and
strategies
• Retain and build on existing
partnerships
• Generate new business with solid
leads
SPONSORSHIP AND EXHIBITING
INFORMATION:
Who You Will Meet:
Who Should Exhibit:
If your company provides products
or services in the following areas,
you should be represented at the
3G CDMA Americas Congress:
Who Will Attend:
Aggregators
Analysts
Application Developers
Banks and Investors
Billing Companies
Broadcast/Film Companies
Content Aggregators
Content Companies
Content Developers
Content Providers / Owners
of Content Assets
Device Designers and
Manufacturers
Games Developers and
Publishers
Handset Component
Manufacturers
Media Network Owners
Mobile Operators
Multimedia Service Providers
Music/Games/Record
Companies
Network Infrastructure
Manufacturers
Platform System Companies
Portal Providers
Security Providers
Software Developers
System Integrators
Wireless Connectivity
Companies
ABOUT THE VENUE
Miami Beach Convention Center
1901 Convention Center Drive
Miami Beach, FL, 33139
In the heart of South Beach, the Miami
Beach Convention Center is South Florida's
largest convention/trade
show/meeting/event facility. Over 500,000
square feet of contiguous exhibit space -only two blocks from beautiful beaches, one
block from Lincoln Road filled with shops and
restaurants and nearby the nightlife that South
Beach is famous for. State of the art telecom/internet
•
•
•
•
•
•
•
•
•
•
•
•
•
Network Infrastructure
Test and Measurement Equipment
Turnkey Infrastructure
Frequency Control Network
Planning
Mobile Data
Wi-Fi
Systems Integrators
Handsets / Devices
Chips
Components
Antennas
Billing / CRM
Application / Software
Development
Available Sponsorship Opportunities
Include:
• Senior Sponsorship
• Cocktail Reception Sponsor
• Supporting Sponsor
• Internet or Wi-Fi Café
• Luncheon
• Workshop
• Associate Sponsor
• Carrying Case
• Lanyard
• CD-ROM
• Name Badge
• Press Room
• Pen
• Premium Exhibition
• Standard Exhibition
• Newspaper Drop
Let us tailor a promotional package
to suit your objectives!
For more information about the
sponsorship opportunities available
please contact: Katina Walker at
+1-212-661-3500 x3258 or email
[email protected]
For more information about exhibiting
or meeting room opportunities,
please contact:
Lauren McBride at
+1-212-661-3500 x3104 or email
[email protected]
infrastructure, versatile and flexible space and 68 meeting rooms are just a few of the
reasons the Miami Beach Convention Center is the ideal home for events from small to
large.
Ritz-Carlton South Beach
1 Lincoln Road
The Ritz-Carlton, South Beach, located directly on the beach, is a complete restoration of
an original 1953 Morris Lapidus-designed landmark hotel in the city's historic Art Deco
district. The hotel is just steps away from a myriad of dining, shopping, entertainment and
nightlife options, including those on fashionable Lincoln Road, a thriving ten-block
pedestrian mall.
Administrative Details
GROUP DISCOUNTS:
Maximize the benefits of this year’s 3G CDMA Americas Congress by taking advantage of
the substantial group discounts available to send several members of your team! Discounts
depend on the size of your group. For more information please call Aloycia Bellillie at
+1-212-661-3500 ext. 3702 or email [email protected]
CONFERENCE INFORMATION:
FEES AND DISCOUNTS: Your fee, outlined on the registration form, includes lunch,
refreshments, and all course documentation. Payment must be received by September 12,
2005. You may use a check, made payable to the "Institute for International Research,
Inc.," or charge the fee to your Visa, MasterCard, Diners Club or American Express card.
Please include the name of the conference delegate(s) with the payment, as well as our
reference #E0955.
DATE:
September 12-14, 2005
VENUE: Miami Beach Convention Center
1901 Convention Center Dr.
DOCUMENTATION ORDER: If you are unable to attend the conference, or would simply
like to order additional sets of documentation for your colleagues, they are available for
$495 per set, including taxes, postage, and packing. Simply indicate how many sets you
require, send this form to us with your payment, and we will dispatch the documentation
to you following the conference. CREDIT CARD PAYMENTS ONLY (documentation
cannot be dispatched until we have received your payment).
CANCELLATIONS: Should you be unable to attend for any reason, please inform us IN
WRITING, 10 days prior to the first date of the event (includes workshops/symposiums),
and a credit voucher for the full amount will be issued, which must be used within one
year of issuance. If you prefer, a full refund, less a $395 non-refundable deposit will be
issued. No refunds or credit will be given for cancellations received on or within that 10
day period. Substitutions of enrolled delegates may be made at any time. Please indicate
on your registration whether you are eligible for a discount. No two discounts can be
combined. If, for any reason, IIR decides to cancel this conference, IIR does not accept
responsibility for covering airfare, hotel or other costs incurred by registrants. Program
content is subject to change without notice.
HOTEL ACCOMMODATIONS: The 3G CDMA Americas Congress has negotiated
discounted rates with several conveniently located hotels in the Miami area, where a block
of rooms will be held for a limited time. For more information or to make reservations please
contact our travel agency, The Global Executive, at 1-800-516-4265 or +1-203-431-8950, or
send them an email at [email protected]. The hotels will not accept individual calls
for room reservations at the IIR negotiated rate.
Any disabled individual desiring an auxiliary aid for this conference should notify
IIR at least 3 weeks prior to the conference in writing, by faxing 212-661-6045.
REGISTRATION FEES:
CDMA 2005
Book by
July 22, 2005
Book by
August 19, 2005
Standard
Registration Fee
Conference plus 1 day symposium
Conference plus 1 workshop
Conference Only
$1,590.00
$1,445.00
$1,245.00
$1,790.00
$1,645.00
$1,445.00
$1,990.00
$1,845.00
$1,645.00
Conference plus 1 day symposium
Conference plus 1 workshop
Conference Only
$1,790.00
$1,595.00
$1,395.00
$1,990.00
$1,795.00
$1,595.00
$2,190.00
$1,995.00
$1,795.00
Global Executive
90 Grove Street, Suite 01
Ridgefield, CT 06877
+1-203 431 8950 Phone
+1-203-431-9305 Fax
800 516 4265 Toll Free
www.globalexec.com/iir
[email protected]
CDG Member*
3 day option
2.5 day option
2 day option
Non-CDG Member*
3 day option
2.5 day option
2 day option
*For a current list of CDG member companies, visit www.cdg.org
11
September 12-14, 2005 • Miami Beach Convention Center/Ritz-Carlton South Beach • Miami, Florida
The 3G CDMA Americas Congress 2005 REGISTRATION FORM
Please complete and return this entire registration form to Customer Service:
(888) 670-8200 U.S. or +1-941-951-7885 Intl.
• CALL
FAX
+1-941-365-2507
%
h MAIL
Registration form to:
IIR
c/o 3G CDMA Americas Congress
P.O. Box 3685
Boston, MA 02241-3685
E-MAIL [email protected]
nj
www.cdma-americas.com
f WEB
Please register the following delegate(s) for 3G CDMA Americas Congress
(For multiple delegates please copy this form)
For group discounts please contact Aloycia Bellillie, +1-212-661-3500 ext. 3702
❒
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YES, I want to register for the Conference plus Workshop
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INCORRECT MAILING INFORMATION: If you are receiving multiple mailings, have updated information or
would like to be removed from our database, please contact Natalie Small at +1-212-661-3500 ext. 3193. Or
fax this brochure to her attention at +1-419-781-6036.
Please keep in mind that amendments can take up to six weeks.
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