1. Social performance

Transcription

Evaluation Model for the Social Practices of
Festivals and Events
4545, av. Pierre-de-Coubertin
CP. 1000, Succ. M
Montréal (Québec) H1V 3R2
1 800 361-7688 ▫ [email protected] ▫ www.attractionsevenements.com
Crédits photo : Philippe Manning, Festival de la Gibelotte de Sorel-Tracy; Karine Laflèche, Lieu historique national de Coteau-du-Lac; Festival de montgolfières de
Gatineau; Boréalis, centre d’histoire de l’industrie papetière.
Presentation Outline
1. Social performance: a forgotten dimension
 Why social performance?
 Who benefits from social performance?
2. Evaluation Model for the Social Practices of Festivals and
Events
 The development process
 12 social issues
 Description of the dashboard
Who We Are
Festivals et Événements Québec





Sectoral tourist association (STA)
NPO
Since 1975
Network of Quebec festivals and events
269 members in 2013
Social Performance
A Forgotten Dimension
CP. 1000, Succ. M
Why Social Performance?
Two perspectives for looking at events
 As an industry
 Mainly an economic perspective
 As a service with a social and community aspect
 The human and cultural experience is highlighted
One of the purposes of festivals and events is to entertain, to liven up the
community, to create opportunities for meetings, to promote the very
essence of an area
Why Social Performance?
Sustainable Development
Existing tools:
The economy:
•
•
•
Point-of-origin and traffic
studies
Studies of economic impact
Media coverage
The environment:
•
Standards of responsible
event management
The social aspect: a poorly
documented dimension
Who Benefits From Social Performance?
Communities
 Sensitive to quality of life issues
 Interested in a social, cultural, economic and community dynamic
Municipalities
 As suppliers of leisure services
 As managers of public services and infrastructures
 As authorities held accountable by citizens
Financial backers
 As organizations held accountable for their choices
 Leaning more and more toward responsible, sustainable behaviour
Evaluati on Model for the
Social Practice s
A model developed by FEQ in partnership with
The FEQ Model
A standardized tool for the evaluation, promotion
and improvement of social practices in the
festivals and events industry
A distinctive, consensual and standardized model for the
evaluation of social practices
The FEQ Model
A distinctive model
 built specifically for the Quebec’s events sector and its social dimension
 management, social economy, volunteering, leisure association,
culture and tourism
 complementary to other existing studies
 simple
 accessible
The FEQ Model
A consensual model
2009-2010
 Phase characterized by a review of the literature and the need to specify
the concepts and define social benefits.
 A first version of the dashboard was developed and tested with a dozen
festivals.
The FEQ Model
A consensual model
2011-2012
The need arose to objectify the indicators and ensure that MEPS complements
other existing tools, especially in sustainable development.
 Creation of a benchmark, review of MEPS’s content and approach (ISO
26 000, GRI (Global Reporting Initiative), Global Sustainable Tourism
Council, BNQ (Québec), etc.).
 Meetings with practitioners and academics working in sustainable
development, tourism and leisure.
 Establishment of a "consensual" committee of 10 members.
 Revision of every indicator.
 Determination of indicator weightings.
 A second version of the dashboard was developed and tested with a new
pilot group.
The FEQ Model
A consensual model
2013
 Finalizing the tool and distributing it to various audiences in the event,
tourism, cultural and sustainable development sectors.
The FEQ Model
A standardized model
 Includes an Excel dashboard
 A questionnaire with 70 questions regarding festival-goers,
volunteers, employees, governance, programs, accessibility, local
responsible purchase, traffic, hygiene and safety of the site.
 Based on 12 social issues and 66 indicators
 Calculation of performance scores
 Takes into account the operating budget and occasionally the
location.
 A user guide
 Option of an analysis report from FEQ
Simple, accessible tools
The FEQ Model
Objectives
Becoming more familiar with existing social practices;
Contributing to improving the social impact and/or benefits of festivals and
events;
Taking the social dimension into consideration in the evaluation of a festival
or event.
Measuring for better management…
Measuring the Social Practices
Festival practices
evaluated based on
12 weighted social
issues
Responsible management
4%
Participatory governance
6%
Fulfillment of volunteer and paid staff
9%
Nearby populations’ quality of life
10%
Festival-goers’ satisfaction and quality of life
11%
Social participation in the event
7%
Event engagement in the community
13%
Accessibility
10%
Enhancement of the community’s sociocultural identity
10%
Promotion of cultural diversity
7%
Development of creativity and capacity for innovation
6%
Local, responsible consumption
7%
and 66 weighted indicators
Description of the Excel Dashboard
Presentation sheet
where the organization
can introduce itself
A questionnaire
A sheet with results
according to issue
and performance
index
An analysis sheet
for each social
issue where the
organization can
see its result and
points awarded
for each indicator
Example criteria:
Responsible
management
BONUS
A sheet for the
interpretation
of results based
on the
principles of
Quebec’s
sustainable
development
Act.
Thank You
Question Period
CP. 1000, Succ. M

1. Social performance

Transcription

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