car magazine

MEDIAKIT
RU
BurdaInternational
car magazine
MEDIAKIT
Editorial
Quattroruote is one of the oldest car magazines
in Europe, which story began in 1956 in Italy.
Today Quattroruote is a part of the most influential
publishing houses Domus, which is headquartered
in Milano (Italy), specialized in publications about
motorcycles, cars & trucks, transport, aviation,
travelling and lifestyle.
Quattroruote of the 21st century is more than a
magazine, it’s an actively developing multimedia
brand, represented in Europe and Russia on
various platforms, such as printed publications,
Internet portals, mobile applications, etc.
Published in Russia since 2006
Regional editions of Quattroruote magazine are
published in China and in most countries of
Southern and Eastern Europe.
Circulation
60 000 copies/month
MEDIAKIT
The specifics of Russian edition of Quattroruote
Russian edition doesn’t «copy» the articles of the Italian issue, but Russian editors maximize the use of
the opportunities of the transnational brand with a 50-year history.
What are these opportunities?
lDirect access to unique information channels and sources, disposed for the international network of
Quattroruote editions: statistics and realistic market forecasts, informal and insider information about
the plans of automotive groups.
lConducting of independent and objective tests of all kinds of transport in magazine’s own test center
in Italy: motorcycles and scooters, cars, SUVs, trucks.
lA complete and constantly updated database of all cars, currently represented on the market.
lOriginal system of used car market valuation, taking national specifics of a particular country/region
into account.
MEDIAKIT
Reader
Our reader
l Likes his car
l Chooses his car intelligently
lCalculates the cost of ownership of a car in the future (operating costs, maintenance, insurance, loss
of value for re-sale)
l Considers “price – quality” as a key parameter
Readership for one issue 419 700 people
Readership for a half-year 953 500 people
Source: TNS Russia / NRS-Russia March – July 2015
MEDIAKIT
Information about the magazine
9 years in the market
Average issue readership 4419 700 persons
Half-year audience 953 500 persons
Exclusive audience 97 000 persons
(among all car magazines)
Loyal audience 164 400 persons
(they read all, nearly all issues)
(half-year audience)
Source: TNS Russia / NRS-Russia March – July 2015
MEDIAKIT
Reader’s portrait
Men 20-45
308 800
persons
Men with above average income
227 300
persons
Top-managers
122 700
persons
Source: TNS Russia / NRS-Russia March – July 2015
MEDIAKIT
Main headings of Quattroruote magazine
«What to expect»
A detailed analysis of what will happen tomorrow.
lMarket forecasts, considering the interests of
an ordinary buyer: development of new models,
sales start, price.
lImage reconstruction of future models (exterior
and interior), based on insider information, official
forecasts and data.
lOfficial
information
from
automotive
manufacturers: announcements of new products,
price changes and modifications of equipment,
sales start, withdrawal from manufacture, etc.
lReports from official presentations of new models,
international auto shows and exhibitions.
MEDIAKIT
«First try»
Emotions and impressions
lReports on test drives and impressions from
driving new models.
lComparative tests of competitive models..
lLong-term tests and reports on a prolonged use
of a car by editorial staff.
MEDIAKIT
«Test track» and «Special test»
Maximum objectivity.
lResults of new cars’ tests, carried out on
Quattroruote’s own test track in Italy.
lObjective results of comparative tests of
several cars, conducted with help of highaccuracy technics in laboratories of the test
track.
lSpecial instrumental study of dynamics,
ergonomics, acoustic comfort, efficiency,
active safety systems, brakes systems, etc.
MEDIAKIT
«What to do»
Tips for drivers.
A detailed research on the most
important, popular and interesting topics
for drivers:
lHow to make an insurance company
observe the obligations?
lWho offers the best credit program?
lWhen it makes sense to assert your
rights in court?
l How to get rid of collectors?
lWhere to go on a car journey and
how to organize it?
lWhere to fix a car, without extra
paying?
MEDIAKIT
Buyers’ guide
A complete picture of the market
The most complete database of Russian
automotive market:
lPassenger
cars,
officially
represented in Russia: all brands,
all models, all modifications. In each
issue.
lCommercial vehicles: special
unit with prices and performance
characteristics of trucks and vans,
officially represented in Russia.
Quarterly.
lUsed passenger cars: the most
popular models, which realistic price
for the secondary market is calculated
by specialists of Quattroruote’s
analytical group by a unique system,
developed by magazine. Quarterly.
MEDIAKIT
A unique offer of Quattroruote
Own test track
Quattroruote is the only
Russian car magazine, which
possesses its own test track (certificate of ISO
9001-2008). It is located in Italy, near Milan ( Wairau
Province of Pavia ). The Quattroruote’s test track was built
by Domus publishing house in 1995. On the area of 17 000 sq.
m are laid 8,5 km of various roads. The longest of them - ring
highway (2.65 km) is used to assess car’s controllability. The 2 km
long high-speed track is used for acceleration and braking tests.
Features of ride comfort are determined on humps. Moreover, the
test track includes a special area for testing SUVs. Test results are
processed in the laboratory of the test track.
On closed roads of the test center can be tested all driving types.
Different road conditions can be created all year around by using special
pavements and developed system of water supply.
High-accuracy professional equipment is used to measure the parameters of the
vehicle’s motion during the test. Detailed results of measurements are published
in constant headings «Test track», «Sprint», «Special test», accompanied by
necessary comments.
During the seven-year history of the Russian edition of Quattroruote, the most
interesting models of Russian market were sent from Russia to Italy for testing: Lada
Kalina hatchback, Hyundai Solaris sedan, Ford Focus, Hyundai Elantra, Opel Astra,
Toyota Camry, Nissan Teana, Kia Mohave, Tagaz Tager, Tagaz Roadpartner,
Hyundai i40 wagon...
Furthermore, by request of the Russian edition, specialists of test center can carry out
almost all high-precision studies or trials, test certain modification of vehicle or test the
functioning of its individual units.
MEDIAKIT
Additional features of Quattroruote
Special sections in the magazine.
Each event, which is important for the target audience, finds reflection on the pages of the magazine. For
this purpose editorial staff can work out a thematic special section, in coordination with department of
advertising sales. It can be a one-time or a periodic section.
For instance, the special section of №6/2012 was devoted to the UEFA European Championship.
MEDIAKIT
Periodic thematic headings
Commercial
transport
Quarterly Quattroruote publishes a
thematic unit devoted to commercial
vehicles:
lDriving
and
instrumental,
single and comparative tests of
commercial transport (including
test on the test track of
Quattroruote)
lNew items, presentations and
official releases of manufacturers
lDatabase
of
prices
and
performance
characteristics
of trucks and vans, currently
represented in Russia.
MEDIAKIT
Special issue.
Special issue of Quattroruote is a
unique collection edition:
lThe most interesting tests on own
test track in Italy
lExclusive cars: sport cars,
premium SUVs, iconic models.
lUnique content: not less than
30% of the material is created
solely for the special issue.
The special issue is published twothree times a year, includes 212 pages
with circulation 65,000 copies
*Official media project celebrating the 50th
anniversary of Porsche 911 in Russia
MEDIAKIT
More opportunities of
Quattroruote
MEDIAKIT
Audience reach of one issue (thousands)
and regional distribution based on TNS Gallup Media
Central
Federal District
(143.0)
Southern
Federal District
(27.8)
Northwestern
Federal District
(54.9)
Volga Federal District
(67.8)
Far Eastern Federal District
(11.2)
Ural Federal District
(51.7)
Siberian Federal District
(19.9)
Source: TNS Russia / NRS-Russia March – July 2015
MEDIAKIT
Advertising rates
Size
Clean size
1/1 page
First adv. page
First spread
Gate-folder
Back cover
Inside cover
Inside back cover
1/2 page
204х270 mm (+5 mm - bleed)
204х270 mm (+5 mm - bleed)
408х270 mm (+5 mm - bleed)
392(200x192) x 270 mm (+5 mm - bleed)
204 х 270 mm (+5 mm - bleed)
204 х 270 mm (+5 mm - bleed)
204 х 270 mm (+5 mm - bleed)
280.000
300.000
700.000
750.000
600.000
450.000
400.000
100 x 270 mm (+5 mm - bleed)
204 x 133 mm (+5 mm - bleed)
70 x 270 mm (+5 mm - bleed)
204 x 90 mm (+5 mm - bleed)
150.000
150.000
110.000
110.000
1/2 page (horiz.)
1/3 page (vert.)
1/3 page (horiz.)
Rates (RUR) *
Special placement +15%. Ad specials – by request
* without VAT
Deadlines
Issue
Booking/cancellation deadline
Materials deadline
On sale
03/2016*
28.01.16
04.02.16
26.02.16
04/2016
25.02.16
03.03.16
25.03.16
05/2016
24.03.16
31.03.16
22.04.16
06/2016*
28.04.16
05.05.16
27.05.16
07-08/2016
23.06.16
30.06.16
22.07.16
09/2016*
28.07.16
04.08.16
26.08.16
10/2016
25.08.16
01.09.16
23.09.16
11/2016
22.09.16
29.09.16
21.10.16
12/2016*
27.10.16
03.11.16
25.11.16
01/2017
24.11.16
01.12.16
23.12.16
* Section: „Big wheels“ / Commercial transport
MEDIAKIT
Addresses and contacts
Publisher: Publishing House «Burda»
Russia, 127018, Moscow, ul. Polkovaya, 3, bld. 4
Advertising managers:
Ruslan Irtuganov ([email protected])
Sergei Verbitsky ([email protected])
Vera Semenova ([email protected])
Tel.: +7 495 797-9844, 787-9422
Fax: +7 495 797-9842