MEDIAKIT

MEDIAKIT
Bimonthly magazine about luxury lifestyle
BASIC INFORMATION
Periodicity: Bimonthly
Edition: 10 000
Distribution: Mediaprint-Kapa, Geco Tabak,
Tesco, Martinus Book Store
Remittance: 0
Average range: 112+4 pages
Format: 215x280 mm
Paper: 115 grams inward
300 g envelope
Price: 4,80 €
GRAND MAGAZINE is published since 2004 and belongs to luxury segment of direct mail printing.
Based on its long-term presence on the market it ranks among the pioneers of this kind of print in
Slovakia.
Systematic and purposeful work on database update is reflected in strong and well-targeted group
of respondents, readers. The database was being carefully gathered during past years resulting in
collection of largest companies and most important names of Slovak and Czech business environment. We are constantly working on its improving and expanding.
On the 10th anniversary of GRAND MAGAZINE publishing there has been shift in distribution
with the aim to bring the magazine to wider group of readers. Besides traditional direct mail approach we also put the magazine on sale exclusively via stores of Mediaprint-Kapa & Geco Tabak
networks, hypermarket Tesco & Martinus Book Stores. You also can find us at all bank branches in
Slovakia, on Embassies in Slovakia, in 4 and 5 star hotels and their rooms, apartments and receptions at selected VIP restaurants, at the beauty salons & clinics, wellness & spa centers.
We work with strong brand names not only in the European Union, but also in the rest of the
world with emphasis on maintaining the hallmark of quality and originality, which is typical for
the magazine from its start.
...quality reading
became our tradition
MEDIAKIT
Bimonthly magazine about luxury lifestyle
CHARACTERISTICS
GRAND MAGAZINE brings together all those interested in luxury and lifestyle. Our readers are
high-ranking professionals with pronounced taste, high intelligence, they are extremely broadminded readers. That is why we offer them attractive materials processed at very high text and
graphic level. We categorically avoid ´cheap´ themes, envious evaluations, statements in editorial
materials and of course the boulevard.
GRAND MAGAZINE does not belong to series of product catalogues, it is live magazine dealing
with exclusive topics from home and abroad. They include wide range of products, companies,
personalities, countries and regions from all over the world.
Our magazine is based on exclusiveness of readers and contents. Therefore it often happens that
we introduce some topic or interview with world famous personality as the only one in Slovakia.
Readers themselves welcome this approach, they don´t want magazine which is just a catalogue of
products, they are also interested in information that enrich themselves.
We also try to raise the volume of activities to support our PR every year. That is the reason why
GRAND MAGAZINE is media partner of most of prestigious golf tournaments and social events
organized in Slovakia.
Guests of famous Slovak hotels read the GRAND MAGAZINE in their apartments.
Address: Novosadná 2, 851 10 Bratislava
tel./fax: +421 2 62250057
mail: [email protected]
web: www.grandmagazine.sk, www.argusmedia.sk
MEDIAKIT
Bimonthly magazine about luxury lifestyle
Content
Luxury
This section (creating almost one third of one issue) is especially devoted to women although men
also find something to their liking there. It is full of information on the latest fashion, jewelry,
watches, luxurious accessories, toys and men´s and women´ s cosmetics. In creating this rubric we
cooperate directly with headquarters of leading global companies. Thanks to this we can be proud
of the high content of exclusive material which we often bring as the only one in Slovakia
Relax
Our second largest magazine section is devoted to sport, leisure time activities and travelling.
You can find there curiosities from the world of wellness, health or healthy lifestyle. We introduce
selected world hotels, attractive destinations or interesting activities. Of course there can´t be
missing pages about golf, golf courses but also information from the world of horserace.
Gourmet
Section is for all good food and drink lovers and it is full of information about wine selection,
spirit, delicious coffee, tea or chocolate. It also contains introducing of cuisines of various nations
and curiosities from the world of gourmet. In each edition is a menu from selected Slovak, Czech
or world restaurant set up by chief cook.
...quality reading
became our tradition
MEDIAKIT
Bimonthly magazine about luxury lifestyle
CONTENT
Panoráma
Although we talk about the smallest section, it is absolutely worth noting. We publish here exclusive interviews with celebrities and such interviews are usually brought only by our magazine in
Slovakia. Besides these top interviews you can read about curiosities from the world and book and
music news.
Tech Zone
If you belong to enthusiasts of technical achievements, this section is right for you. You can find
here news from the world of consumer electronics, mobile phones, car tests or articles about new
yacht and aircraft models.
Car Zone
Specialized content of this section caters mainly men and it does not come as a surprise that it
enjoys great popularity among them. We test for you exciting car models, inform you about news
from prestigious car shows and sometimes take you for a ride to history of automobiles. Also
pages dedicated to latest motorcycles, yachts and planes can be found here.
...quality reading
became our tradition
MEDIAKIT
Bimonthly magazine about luxury lifestyle
CONTENT
GRAND MAGAZINE – online version
For readers who prefer internet is available the internet version of GRAND MAGAZINE.
You can visit it at www.grandmagazine.sk. Except of browsing version of an actual edition
and archive there are many articles and news which did not fit into printed version.
GRAND MAGAZINE – Special Editions
Summer Specials
Many ideas and tips for
summer holidays, practical
information and good reading
can be found in this edition
with expanded section Relax
Gourmet Specials
is a balm for your taste buds,
full of inspiration from
culinary arts.
Luxury Specials
Special edition focused on
the summary of all the best
and most in¬teresting from
fashion, jewelry, watches and
cosmetics.
...quality reading
became our tradition
MEDIAKIT
Bimonthly magazine about luxury lifestyle
Readers Profile
PREFERRED PRODUCTS
Luxury Accessories
76%
Branded Cosmetics 100%
Branded Clothing
82%
Electronics84%
Luxury Furniture
78%
Jewelry and Watches 88%
Home Office
79%
Premium Cars
89%
Mobile100%
AGE
4,8 %
ZA
9,0 %
TN
7,6 %
PO
5,9 %
KE
BB
BA
40,9 %
Education
TT
12,4 %
9,1 %
NR
10,3 %
GENDER
WORK
POSITIONS
- DO
KÉDOKÉ
E
h
S
nycvnov
sprá
Člen
iavh R L E LS
nyc
sprá
Čle
hovia
rnýc
do
a zo
O É DOKÉ
h rád DO É Osprá
rnýc
do
zo
arád
STKOSTR14
D
K
O
E
S
vh
%
ovia
Ényc
Člen
h
v
ia
nyc
sprá
Š ŠK
15 % 15 % REČle
SrKnov
Dzo
14 %RE LS TR OL
rád
K
h
nýc
r
do
a
rád
h
nýc
do
zo
L
a
E
S
T
O
S
O ÉDOKÉ 47+ 47+25-35 25-35
T
%
L
R
14
i
O
K
S
ažér
%
%
31
14
Man
S
K
%
D
14
Š
T
%
%
K
15 % 15 %
14
15
K
E S 27 %
%
31 %
Manažéri
Š
Š 15S%KO
27 %31
47+
31 47+
25REOLSTSR OL
44 %
5
47+
25-3
Š
%
14
i
ažér
%
%
31
27
Man
T
%
14
%
ri
44
5
47+
ažé
%
%
14
25-3
31 MUŽI
27 %
Man
K
S
27 % 31
ni
erál
%
Gen
%
42
15
K
%
Š
27
%
%
%
27
14
31
a,
Š
ni
iteli
ŽI
%
erál
riad
í%
44 5
MU
42 %
onn
25-3
a výk
27 %
44Gen
5aonn
31 % 47+
47+
25-3
a,
%
É
44
iteli
LSK
ŠKO
riad
%
í
14
výk
VYSOKOŽI
iteli
a
maj
42 %
ni
ŽI
%42 %
Gen
14
%
OÉ
nierál
% a%Generál
27 % 31 58
OŠK
6%
31iteli
MUOKMU
36-444
VYS
a,42 %
maj
42 %
riada,iteli
íiteli
%
27 %
onn
a ívýk
%LSK
58
riad
onn
36-46 44 %44 %
a výk
É
LSK
ŠKO
86 %% 86
OKO
a
%
VYS
iteli
41
%
maj
%
42
86
42 %
É
O
É
LSK
OŠK
LSK
ŠKO
OK
%
a
Y
OKO
58
VYS
iteli
ŽEN
VYS
maj 58 % LSK
42 86 %
42 %
36-46
41%%
41 %
42 %
6% 86 %
É
O
36-4
OŠK
OK
ŽENY %
VYS
42
% 6
%36-46
4136-4
41 %
É
LSK
ŠKO
86
5842%% 42 ŽENY ŽENY
86 %428686
OKO
%
VYS
41
42
É
O
LSK
%
42 % % 41
86 % VYSOKOŠK
58 %
36-46 36-46
42 %
%
%
86
58
86 %
58 %
42 % 42 %
47+
Higher
Women
Managers
36-46
Secondary
Men
General and the
Executive Directors
and Owners
25-35
Members of
the Supervisory
and Managing Boards
Reader profile based on long-term survey of our publisher
...quality reading
became our tradition