here - Little Black Dress | Little Red Wagon Magazine

welcome to
M A G A Z I N E
where womanhood meets motherhood©
2010 media kit
our mission
Little Black Dress/Little Red Wagon is the first and only magazine specifically targeted at
women and mothers in Cobb and Paulding Counties. We speak to women on an identity
level—celebrating womanhood, motherhood and everything in-between.
mission
Little Black Dress/Little
Red Wagon seeks to
inspire women to lead
whole authentic lives,
balancing the creativity,
playfulness and unabashed
love of being a mom with
the individuality, femininity and strength of being
a woman. We believe that
JOY comes from both
pulling that little red
wagon and donning that
little black dress.
our difference
we stand apart…
In addition to being the only area magazine that specifically
targets women and mothers, Little Black Dress/Little Red
Wagon stands apart from other publications because with us,
you don’t just advertise; you say something.
We specialize in helping you deliver a message that is both
meaningful and engaging. It may be tips, unique services,
recipes, advice, inspiration or guidance. Whatever your
expertise, we’ll help you share it in a way that is relevant to
women.
With excellence and enthusiasm, we’ll tell your story,
share your message, and connect you to a powerful
consumer base.
…so that you stand apart
why market to her ?
"Today's woman is the chief purchasing
agent of the family, and marketers have
to recognize that."4
--Michael Silverstein, principal
Boston Consulting Group
powerful consumers
Women are no longer a niche market—they are the
market. Don’t think marketing to women can boost
your bottom line? Consider this:
• Women buy or influence the purchase of 85%
of all consumer spending.1
• 92% of women are the Chief Purchasing
Officers in their homes.2
• Women control $10 trillion of $15.3 trillion in
consumer spending in the top 20 markets.3
• In the last 30 years, men's median income has
risen 0.6% while women's has soared 63%.
Some 30% of working women now out earn
their husbands.4
• 80% of apparel purchases (for men, women
and children) are made by women.5
• 70% of health care decisions and travel
decisions are made by women.5
• 52% of all new vehicle and 40% of consumer
electronics purchases are made by women
(and 85% are influenced by women).5
Women respond to stories more than they do to
rote product information; they respond well to
testimonials and third-party endorsements.5
Women have higher verbal fluency than men.
They focus on details and will talk about their love
of a product or service to their friends.5
valuable customers
Aside from their greater purchasing clout,
women are valuable customers for three reasons:6
1. They are loyal and more likely to continue
to buy a brand if they like it.
2. Women are more likely to spread
information about products they like
through word of mouth and socialnetworking sites.
3. Most of the layoffs so far in America have
been in male-dominated fields. This means
women may bring home a greater share
of household income in the months ahead
and have even more buying power.
"Marketers have found it hard to grab such women’s attention with TV ads. ‘Today’s woman has less
time and is such a tough consumer she has single-handedly pushed marketers to actually go to PR
budgets,’ says Silverstein. ‘She reads magazines and wants to know the detail around products.’ That’s
one reason marketers are increasingly emphasizing product placement, sponsorships, and shaping
editorial content over TV ads.”4
1. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106446
2. Peters, Tom (2003) Re-imagine! Business Excellence in a Disruptive Age. http://www.moen.com/pressroom/article.cfm?cType=T&release=391
3, http://www.bcg.com/Media/PressReleaseDetails.aspx?id=tcm:12-24864
4. “I Am Woman, Hear Me Shop.” Businessweek, February 14, 2005. Special Report. http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm
5, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers, Bridget Brennan, 2009. http://smallbiztrends.com/2009/09/marketing-to-women.html
6. “Hello, Girls”. The Economist, March, 2009. http://www.economist.com/businessfinance/displayStory.cfm?story_id=13278440&CFID=81518972&CFTOKEN=22995754
targeting your ideal customers
our readers
Little Black Dress/Little Red Wagon has a
strong following among women in Cobb and
East Paulding who:
•
•
•
•
•
Are between the ages of 24 and 59.
Are both single and married.
Typically have between one to three
children.
Live in homes valued between $250,000
and $2+ million, with a mean value of
$400,000-$500,000.
Have expendable income and enjoy a
comfortable lifestyle.
“I love the magazine! I literally read it from cover
to cover as soon as I get it out of the mailbox. It's
a great balance of articles and advertisements, and
it's great how the articles are so women-focused.”
~Rhonda E., Acworth
our circulation
Little Black Dress/Little Red Wagon has a quarterly circulation of 15,000 copies, over 13,500 of which are
direct mailed to homes throughout Marietta (30064), Kennesaw (30144 and 30152), Acworth (30101), and
Dallas (30132). We target key communities and upscale neighborhoods, including The Marietta Country Club,
The Overlook, Brookstone, Hamilton Township, Saddlebrook Farms, Legacy Park, Governor’s Towne Club,
Bentwater, Seven Hills, The Estates, Burnt Hickory Registry, Aviary, Hedgerose, Starr Lake, Burnt Hickory
Lakes, The Enclave at Hadaway, Camden Point, Stonegate, Foxwerthe, West Hampton and many more.
Within our direct-mail circulation, typical home values range from $250,000 to $2+ million, with a mean home
value of $400,000 to $500,000.
The remaining copies are dropped at area businesses, restaurants and medical offices that are frequented
by women and parents.
We have strategically handpicked mailing routes that correspond to these
key communities to ensure the most efficient use of your advertising dollars.
our strategic circulation
strategic
cities
strategic
neighborhoods
just some of the key
communities we target
Marietta 30064
Kennesaw 30144, 30152
Acworth 30101
Dallas 30132
Loring Place (30064)
Calvary Lake (30064)
New Salem Trace (30064)
The Park at Latimer Farm (30064)
Stone Bridge (30064)
Hardage Farm (30064)
Serenity Estates (30064)
Village at Barrett Green (30064)
West Hampton (30064)
Stonebridge at Mud Creek (30064)
Legacy Park (30144)
Marietta Country Club (30152)
The Overlook (30152)
Burnt Hickory Registry (30152)
Hedgerose (30152)
The Enclave at Hadaway (30152)
Saddlebrook Farms (30152)
Hamilton Township (30152)
Brigade Estates (30152)
Orchard Hills West (30152)
Woodbridge at Hamilton (30152)
Hamilton Township (30152)
The Reserve (30152)
The Park at Kirk Farms (30152)
Ridenour (30152)
Governor’s Towne Club (30101)
Bentwater (30101)
The Estates (30101)
Camden Point (30101)
Stonegate (30101)
Foxwerthe (30101)
Starr Lake (30101)
Burnt Hickory Lakes (30101)
Aviary (30101)
Brookstone (30101)
Seven Hills (30132)
The Park at Cedarcrest (30132)
…and many more
helping your business thrive
your success…
We believe that we are successful only
when you are successful.
We are passionate about connecting
your business to your target customers
so you can thrive.
…is our success
your campaign, our services
ARTICLE
Your business will be featured in an engaging, educational
article that shares:
.who you are
.what sets you apart
.how your business improves or enhances lives
.a call to action to experience your services
You can purchase article space that fills a half, two-thirds
or full page. Articles are professionally written, edited and
designed by our talented team. Photography is included
on all full-page articles.
ADVERTISEMENT
You can purchase advertising space that fills a sixth,
quarter, third, half, two-thirds or full page. You can
submit a print-ready ad or hire one of our preferred
designers to design an original ad, which you then own
and can use in all future pursuits.
If you purchase a full page, you can also choose a
combination ad/article (3/4 article, 1/4 ad).
begin with the end in mind
WHAT
DO YOU WANT TO ACHIEVE
?
ARTICLE GOALS
AD GOALS
Tell your story or share
a testimonial, which
utilizes the human
element to engage readers,
build trust and engender
brand loyalty.
Build brand awareness
and logo recognition
through consistent,
repetitive marketing.
Educate the consumer,
which establishes you as a
customer-centered expert
and encourages readers to
envision experiencing
your services.
Present a call to action,
which produces a
measurable response and
converts readers into
customers.
Share simple core
messaging through
concise, deliberate text.
Portray graphic
information, such as key
images that represent your
business at a glance.
creative talent
our designer
Tiffany Westbrook of Gala Design
Bachelor of Fine Arts from the University of
Georgia with a major in Graphic Design
Designer and senior art director for five
years before launching Gala Design
Clients include Turner South, College
Television Network, Elan Pharmaceuticals,
Intellinet and North Point Community
Church
Invitation designs have been featured in over
12 national magazines, including Brides and
Modern Bride. Her work can be viewed at
www.galadesign.net.
our editor
Elizabeth Cossick, M.Ed.
Bachelor of Education from the University of Georgia
Master of Literacy from Lesley University in Cambridge, Mass.
Nine years experience as a literature teacher and literacy consultant
Extensive experience writing for and editing publications
throughout Georgia
Editor of New York Times Bestseller Influencer: The Power to
Change Anything
2010 production schedule
editorial
calendar
mailbox
delivery
close
(run of book)
february 1
december 16
april 26
march 17
july 26
june 16
october 29
september 17
WINTER
resolutions
relationships
[valentine’s day]
SPRING
restoration
relaxation
rejuvenation
[mother’s day]
SUMMER
exploration
vacation
[time to play]
FALL
celebration
[holidays]
All materials must be submitted by closing dates.
Editorial calendar is subject to change.
The marketing services we offer
You can purchase an advertisement that fills a sixth, quarter, third, half, twothirds or full page.
You can submit your own ad or hire our designer to create one for you (separate
fee). You will be able to use the ad in other advertising pursuits.
Advertisement
Ads are accepted in the following formats: Quark Xpress 7.0 for MAC or older,
Illustrator CS2 for MAC or older .EPS, Acrobat .PDF (300 dpi or more),
Photoshop .TIF (300 dpi or more).
Please see Advertising Submission Guidelines for detailed specs and instructions
on submitting ad files.
Your business will be featured in a half, two-thirds or full page article. (1/2=275
words; 2/3=350 words; full=550 words)
You can also purchase a full page ad/article combination (i.e. ¾-page article, ¼page ad).
You can choose to submit a pre-written article to our editor, or our talented team
of writers can write an original article about your business (no charge).
If you choose an original article, one of our professional writers will contact
you to set up a 30-minute phone interview. During the interview time, you can
discuss your vision and ideas for the article.
Based on the interview, our writer will write an engaging article about your
business.
Article
You will then have an opportunity to review and revise the article. Our editor will
incorporate your changes, ensuring that the final article follows Associated Press
guidelines.
The editor will submit the revised article to our designer, who will construct the
layout.
If you choose to submit a pre-written article, our editor will ensure that your
article follows Associated Press standards, to maintain your professional image.
You will have the opportunity to approve any changes before the article is
submitted to the designer.
Our photographer can take on-site or studio photographs, if desired (included in
all full-page articles).
Please note: We insist upon top-notch design standards and a consistent
artistic image for our publication. Clients can revise article content and
may submit logos but will not be able to review the design layout. Our
professional designer will create a layout that is consistent with our
publication’s high standards.
6110 Cedarcrest Road, Suite 350, PMB 141, Acworth, GA 30101
[email protected] ~ 770-656-5127 ~ fax 770-975-9814
your success our success
what our clients are saying about us
“I've been raving about you and Little Black Dress/Little Red Wagon. I'm your biggest fan! You've created
an absolutely necessary niche in the media arena. For a small business owner like myself, the options
that you've brought forward are so refreshing and new compared to the regular old avenues for reasonably
priced advertising. We are getting phone calls and, most excitedly ORDERS from the article already. We
need to discuss what we should do for the next issue! Many thanks for such an incredibly written article.”
Jackie Dunn, The Dinner A’Fare, Smyrna, GA
“Our article paid for itself the very first week that the magazine came out. And still, over a month later, new
clients are coming in, in response. It is the best advertising we have ever done.” Sandra Schell, Panosh
Salon, Acworth, GA
“When other business owners ask me what works, I tell them Little Black Dress/Little Red Wagon. It
works. We have customers bring in the ad all the time, and we sold out of the dress we featured on the
fashion page.” Shana Gould, Divas & Dames Boutique, Acworth, GA
“I received over 600 hits on my Web site the first weekend that the magazine came out!” Summer Adams,
Captures by Summer Photography, Kennesaw, GA
“I got a call for a new consultant within the first two days after your magazine came out, who used the
coupon code from the magazine to order her starter kit. And, most importantly, our consultants have loved
seeing their story in print. They are able to share the article with their teams and with their clients,
and it’s been great. They are so excited.” Elizabeth Chester, Maddy Moo Creations, Woodstock, GA
“I got over 500 hits from first-time visitors to my Web site on Monday, the first business day after the
magazine was delivered. I’ve taken calls from people who were reading it at the pool, and my friends at
church have all stopped me and said, ‘Hey I saw you in that magazine…’ It was seriously over 500 new hits
in one day!!! I hope you’re proud of yourself. It is a beautiful publication, and helps both the
advertisers and the consumers. A customer of mine told me her husband was thinking about advertising
in it, and I encouraged her to do it!” Kristina Plauche, Farmer’s Market Baskets, Kennesaw, GA
“I got my new issue! It is stunning as always! It is also growing! I am so happy for you and am so glad
to be a part of your magazine. Thank you again for all the hard work and congratulations!” Cheryl
Bahneman, Primrose Schools at Brookstone and Oregon Park, Acworth and Marietta, GA
why advertise with us?
Your advertising dollars go further with LBD/LRW.
what sets us apart … will set you apart
Catchy Concept. From professional woman to stay-at-home mom. Wherever women fall on
the continuum, LBD/LRW is here to help them strike balance and thrive. We are where
womanhood meets motherhood.
National Look and Feel, Local Appeal. Our oversized format, attractive covers, unique twosided design and glossy, full-color pages throughout distinguish us from other local publications
and ensure that your ad or article will look fabulous. After all, your ad should be as
phenomenal as your business—not a pale, black-and-white reflection of who you really are.
Value, Cover to Cover. People are busy. They don’t have time to read everything that comes in
their mailboxes. But they do read us. Why? Our content is relevant, fun and engaging—meaning
that your article will get read and your ad will get noticed. You will not be immediately
recycled, used to line the litter box, or utilized as parakeet target practice.
Women Rule the Roost. We are the ONLY magazine directly targeted at women and
parents in Cobb and Paulding Counties. Think about it: there is a woman at practically every
mailbox. Don’t you want to market to her?
Professionalism, Delivered. Our editor has edited a New York Times Bestseller. Our designer’s
work has been featured in national magazines. We will interview you, photograph you, and write
an engaging, grammatically correct article about you. And it’s all included in the price.
Focused Circulation. Our targeted, strategic circulation to key communities ensures that
your advertising dollars go right into the hands of those with…well, dollars.
Get Read, Not Lost. Our right-sizing ensures that your business won’t get lost in a 100-page
shuffle. We purposely limit our page numbers so that our clients never hear, “Oh, I didn’t even
know you were in there!” No games of needle-in-a-haystack with us.
Techno Savvy. Our stylish Web site (that features local businesses absolutely free) and our
innovative online version of each issue (with hyperlinks directly to your Web site) will launch
your business into cyberspace. Bon voyage!