Profit with Print Advertising
Transcription
Profit with Print Advertising
P r i n t R AT E CARD / S P ECI FI CATI O N S / CONTACTS 2010 Profit with Print Advertising Trade-publication advertising is the most important aspect of advertising. Buyers consistently and overwhelmingly rank it as their #1 source for information about products, services and suppliers.* *Based on Simmons Market Research Print Advertising Display Rates PAGE 1/2 Island 1/2 pg 1/3 pg 1/4 pg 1/6 pg Product Spotlight* 1x $5,950 $4,532 $3,636 $3,100 $2,843 $2,833 $1,675 3x $5,747 $4,371 $3,502 $3,069 $2,802 $2,730 $1,625 6x $5,572 $4,182 $3,368 $3,008 $2,791 $2,627 $1,575 9x $5,531 $4,141 $3,327 $2,977 $2,771 $2,575 $1,525 12x $5,366 $4,084 $3,286 $2,884 $2,745 $2,554 $1,475 18x $5,325 $4,007 $3,245 $2,843 $2,704 $2,524 $1,375 24x $4,790 $3,646 $2,930 $2,575 $2,451 $2,266 $1,275 *Contact your account manager for Product Spotlight details and specifications. When Cahners Research surveyed 4,000 readers from 10 of its publications, it found that an overwhelmingly 94% prefer to specify and purchase advertised products and services versus those that are not advertised — even if the products are identical. Rate Card Effective with the January 2010 issue. Commissions and Discounts Black and White Rates Package Design Toolbox Subtract $1,200 from the four-color display rate. (Does not apply to Product Spotlight.) The Ultimate Box of Packaging Innovation Corporate/Combination Discounts Advertisements placed in other ST Media Group International products apply toward frequency rates in Package Design Magazine. Agency Commission If paid within 30 days, a 15% discount is provided to recognized advertising agencies with a satisfactory credit rating. Insert Rates Contact your Package Design Magazine account manager for complete information. Bleed Pages Bleed pages incur no additional charges. Bleed ads are accepted for spreads and full-page ads. See the e-marketing opportunities section for rates and specifications. Each Fall, the Toolbox brings a unique opportunity to get your packaging materials or services in the hands of thousands of leading package design executives. Each Toolbox contains multiple layers of products and technology samples from leading industry suppliers, which makes for a special promotion that circulates freely inside each recipient’s firm. To participate, you must run a full-page ad in six issues of Package Design Magazine during 2010, and you’ll automatically be included in the Toolbox for no extra cost. Or, you can reserve your spot for a one-time rate of $4,530. Ad Material Specifications Package Design is printed on web-offset presses. All display advertising rates are based upon the client or agency furnishing compliant digital files and a SWOPcertified color proof. Furnished materials should be manufactured in accordance Full Page with SWOP standards. Information on SWOP can be found at www.swop.org. 8" x 10.875" (If ad bleeds, add .125" beyond trim on all sides.) Live Area Ad Deadlines We trim to 8" x 10.875" See below for the ad-material deadline. If ad copy is not furnished by ad-material deadline, the last approved advertisement will be inserted regardless of size. If we do not have previous material, we will then fill the space. Live Matter Text and any graphics that should not trim must be at least ¼ in. from the trim Bleed 1/2 Island 4.5625” x 7.625” 1/3 V 2.1875" x 10" At least 1⁄8 in. bleed over trim on all sides. Spreads Live matter must be at least 3⁄8 in. from gutter. Digital File Requirements •Acceptable file formats are EPS, TIF or PDF-X1a. •No application files will be accepted. •We work in a Macintosh format. •All images used in design must be 300 DPI. •All color images must be CMYK. If you wish to use PMS or spot colors, notify your account manager, as additional charges will be applied. 1/2 H 7” X 4.875” Inserts 1/6 2.1875” x 4.875” MAR 02.08.10 02.19.10 APR 03.10.10 03.22.10 MAY 04.07.10 04.19.10 JUN 05.06.10 05.18.10 JUL 06.07.10 06.17.10 AUG 07.07.10 07.19.10 SEP 08.04.10 08.16.10 Digital File Submission Procedures OCT 09.03.10 09.14.10 NOV 10.06.10 10.18.10 DEC 11.08.10 11.22.10 Visit our convenient upload link to send your files electronically— http://upload.stmediagroup.com. Just follow the three simple steps. After your upload is complete, the production coordinator will be contacted via e-mail when your file has arrived. 3.25” X 10” JAN/Feb01.13.10 01.25.10 Furnished by advertiser; subject to prior approval by publisher. Contact your account manager or call 800.925.1110 / 513.263.9392 three months in advance of publication for specifications, quantities and costs. Web-enabled upload 1/2 V SpaceMaterials Closing Due Mail 1/4 3.25” x 4.875” You can send your digital files via CD or DVD to Package Design Magazine, Attn: Linda Volz, 11262 Cornell Park Drive, Cincinnati OH 45242. Cancellations are not accepted after closing date. Account managers and territories family of Products ST Media Group offers multichRis LYONSlyons chRistoPeR Group Publisher, Design Group o 610.296.3001, x100 f 610.296.1553 e [email protected] media solutions that successfully connect buyers and sellers. The parent company of Package Design Magazine serves worldwide visual communicators in the graphics- and design-related John t. lyons iii Business Development Manager o 770.955.2923 f 610.296.1553 e [email protected] industries with additional trade publications: Design gRouP Production contact linDA volZ o f 513.263.9398 513.744.6998 [email protected] signAge AnD gRAPhics gRouP E - M A R K E T I N G O P P O RT U N I TIES 2010 Establish Your Online Presence Build multimedia campaigns using the industry’s leading magazine and website. Packagedesignmag.com’s dynamic advertising programs are designed to enhance your integrated marketing strategies and reach influential decision-makers and active buyers. Web Display Advertising E-mail Advertising EXCLUSIVE CHANNEL SPONSORSHIP ANNOUNCEMENT LISTS Exclusive Channel Sponsorship provides comprehensive contextual exposure for your company. Sponsorship features exclusive advertising on pages in the sponsored channel, plus a run-of-site banner for sitewide exposure. Channels include: * Blisterpacks * Flexible * Glass * Labels * Metal * Packaging equipment * Prepress & workflow * Printers * Rigid plastic * Software * Workflow Deliver HTML e-mail messages to thousands of qualified users who requested industry-related information from packagedesignmag.com. Included with each sponsorship: • Large Leaderboard banner (728x90 pixels) appearing at the top of all sponsored channels. Sponsor may rotate up to five different animated banners at anytime in this position. • Additional • $1,250/Announcement NEW! Standard banner (468x60 pixels) in sponsored channel. • Sponsor logo (180x150 pixels) and up to 10 text links OR a full Medium Rectangle banner (300x250 pixels) in the channel sponsor position. • One Standard banner (468x60 pixels) additionally placed as a packagedesignmag.com run-of-site banner. • $16,000/year • $1,330/month BANNER ADVERTISING PRINT PRODUCT SHOWCASE E-NEWSLETTER Reach thousands of packagedesignmag.com members with this new format featuring promotional product announcements. Multiple products are presented in each e-newsletter and will be distributed throughout the year. Great for pre-show marketing, product launches and re-introducing a brand for top-of-mind awareness. First-come, first-served on position and choice of deployment date. PRIMARY SECONDARY 1x 3x 12x 24x $595 $580 $525 $490 1x 3x 12x 24x $395 $385 $345 $320 NEW FORMAT! E-NEWSLETTER ADVERTISING Package Design Magazine’s eSolutions e-newsletters provide package design professionals with timely news, trends and information. Your ad, placed in this easy-to-read format, reaches an involved and motivated audience of 5,500 viewers who seek new products and innovation. SKYSCRAPER (120 X 600 pixels ) Your ad rotates through all available pages, including the home page, classified advertising, search and other prominent, high-traffic areas. 1x 6x 12x 24x 36x $1,250 $1,150 $950 $850 $750 Standard Banner 468x60 pixels $400/month Wide Skyscrapers 160x600 pixels $850/month 728x90 pixels $1250/month 1x 6x 12x 24x 36x 300x250 pixels $1400/month $625 $575 $525 $475 $425 Leaderboard Banners Medium Rectangle STANDARD BANNER (468 X 60 pixels) SQUARE BUTTON (125 X 125 pixels) SPONSORED LINKS Place your link and one line of descriptive text at the bottom of pages throughout packagedesignmag.com. 1x 6x 12x 24x 36x $600 $550 $500 $450 $400 SECONDARY BANNER (468 X 60 pixels) • $150/month 1x 6x 12x 24x 36x $350 $325 $300 $275 $250 New Marketing Opportunities WEBINARS PODCASTS Package Design Magazine offers webinars customized to your needs. This marketing vehicle is designed to keep the package design audience up-to-date with the latest technologies, trends, materials and other innovations in the industry. A variety of sponsorships are available. Contact your account manager for details. Our digital audio Q&As create a professional interview about your products and services. A simple 30-minute phone conversation can be transformed into an engaging interview that targets your key audience. An editor with an industry background conducts the conversation and edits it to express your points clearly and concisely. The Q&A will be promoted through the eSolutions e-newsletter, hosted on our website for one year and made available for use on your own site. • $2,995 podcast (audio only) • $4,995 podcast with images E d i torial 2010 Content that Educates and Motivates Every issue of Package Design Magazine is full of the news and information professional package designers need to stay abreast of the latest innovations, materials and technology driving the packaging industry. As the only publication that offers all of this critical information concisely, Package Design Magazine is proud to present our readers with the useful insights they need to succeed in competitive retail markets. Editorial Calendar JANUARY/FEBRUARY MARCH APRIL MAY 01.13.10 Reservations 02.08.10 Reservations 03.10.10 Reservations 04.07.10 Reservations 01.25.10 Materials Due 02.19.10 Materials Due 03.22.10 Materials Due 04.19.10 Materials Due Cover Story Cover Story Cover Story Cover Story • Private • Pharma • Food • Luxury Label Trends & Healthcare & Beverage & Boutique Features Features Features Features • Covert • Soft Proofing Software • PDF • Color by the Numbers • U.S. Gov. Specifications • Future • Social Networking Update Brand Security • Noxious Product Safety Specs Update of Bottled Water Other Departments Other Departments Other Departments Other Departments • Contract • Global • Contract • Pack • PLMA Packaging Directory Pouch Forum Packaging Directory Show Review Expo Countdown Bonus Distribution Bonus Distribution • Luxe • WestPack • EastPack • Graphics Pack New York of the Americas AUGUST SEPTEMBER OCTOBER NOVEMBER 07.07.10 Reservations 08.04.10 Reservations 09.03.10 Reservations 10.06.10 Reservations 07.19.10 Materials Due 08.16.10 Materials Due 09.14.10 Materials Due 10.18.10 Materials Due Cover Story Cover Story Cover Story Cover Story • Cosmetics • Wine • Showcase • Makeover & Beauty Features • Makeover Challenge • Applicator Innovations & Spirits Features Other Departments • Tube • Contract Innovations • Trends in Glass Bottles Other Departments Other Departments • Pack • Pack Expo Countdown • Luxe Pack Preview Expo Countdown • Graph Expo Preview Bonus Distribution Bonus Distribution • HBA • Graph Global Expo Awards Issue Expo • IRDC • Luxe Pack Monaco Packaging Directory Bonus Distribution • Pack Expo Chicago Challenge Winner Profile Features • Holiday Gift Set Ideas • Flexibility in Flexibles In every issue of Package Design JUNE JULY 05.06.10 Reservations 06.07.10 Reservations 05.18.10 Materials Due 06.17.10 Materials Due Cover Story Cover Story • Arts • Home & Entertainment Features • Collectible • Finding Improvement Features Packaging • Garden Product Protection Contract Packers • Durable and Inexpensive Other Departments Other Departments • Pack • Contract Expo Countdown Packaging Directory Each issue is a forum for designers to discuss the latest trends and most useful methods that get results at retail. The editorial also presents a current snapshot of the graphic and structural tools and trends that have the biggest impact on different packaging segments. Spotlight stories focus attention on recent case studies and product reviews of the extraordinary designs and promotions. The Front Panel: This column shares insights from the front lines of academia, non-profits and industry organizations. Our writers communicate the current hot topics that designers are debating in the field. DECEMBER 11.08.10 Reservations 11.22.10 Materials Due Cover Story • Sustainability Special Issue Designers Corner: Leading design firms share their best practices and recent successes. Designers share their sparks of inspiration, whether they come from cultivated philosophies or systematic approaches. Wow! What a Package!: This column offers closer studies of truly original packages from around the world that elegantly combine improved functionality and excellent product presentation. Features • Systems • Case Thinking Studies & more SUSTAINABLE WEBINAR Research Focus: Every design project is unique, so designers must often go back to the source, the consumer. Interpreting research results skillfully can create designs that fulfill specific consumer needs. Sustainable Packaging Update: Our sustainability experts sift through the rising tide of sustainability innovations to find the most substantial trends and the most pertinent developments for package designers. Category Cross-Pollination: One good innovation deserves another, as specific innovations migrate into new categories to create better packages that are more user-friendly. Product Spotlights: We examine new products and packages that came to fruition because of talented professionals collaborating to discover uniquely targeted package designs. Note: Editorial calendar subject to change at the Publisher’s discretion. Please contact your account manager for the latest updates. Powerful Packaging Leaders Package Design Magazine is proud to announce our firstever Editorial Advisory Board. We formed this dynamic group of corporate-level executives to actively engage in the content of the magazine, website and events. Scott Ballantine Simon Gainey Ben Markens Jeff Salisbury packaging project mgr. owner president president Microsoft Competitive Innovation Label Impressions Philippe Becker Matthew Gindele Paperboard Packaging Council creative director strategic business consultant Dan Matauch managing partner founder united* dsn HP Flowdesign managing director Bill Goodwin Ben Miyares managing partner Applied Iconology founder & CEO v.p. industry relations Swerve Inc. Goodwin Design Group PMMI event director Amy Graver Dale New HBA Global Expo president & creative dir. senior vice president associate prof. / packaging program dir. Elements DePersico Creative Group Cal Poly State University AlliedFlex Technologies Jeff Hayzlett Tom Newmaster Shane Skillen chief marketing officer partner founder & president Joe Cantanea Eastman Kodak Company William Fox Munroe HotSpex John Perkins Jay Sperry Wendy Jedlicka v.p. global marketing founder MeadWestvaco Sonoco Institute of Packaging Design & Graphics PhilippeBecker J. Duncan Berry Jill Birkett Dennis Calamusa president president Glass Packaging Inst. Matt Croson v.p. member services Jedlicka Design PMMI Marianne R. Klimchuk Ronald deVlam founding partner Webb Scarlett deVlam Jackie DeLise v.p. of new business development Zunda Group Tony Petrelli president & COO CardPak assoc. chairperson / packaging design dept. Glenn Pfeiffer Fashion Institute of Technology Daymon Worldwide Norma Kwan-Waski vice president design Scott Power cofounder & managing managing principal Man One Design partner Joe DiPalma John Waski Design Mike Prone president Steve Lamoreaux director, marketing & business dev. Atomica Design Group Lynn Dornblaser chief innovation officer Affinnova director custom solutions group Dave Lunati Mintel Monadnock Paper Mills director of marketing Donald Droppo Jr. David Luttenberger senior v.p. sales & marketing v.p. packaging strategist Iconoculture Inc. Curtis Packaging Steven Mahler Michael Dunleavy v.p. corporate affairs & public relations Crown Holdings Inc. design manager / sustainable package development Caraustar McLean Design Eric Read founder / creative dir. Brand Engine Daralynn Reith director global design Campbell Soup Co. J. Steven Rhea senior v.p., strategic development Saint-Gobain Containers Ballantine Becker Berry Birkett Calamusa Cantanea Croson deVlam DeLise DiPalma Dornblaser Droppo Dunleavy Gainey Gindele Goodwin Graver Hayzlett Jedlicka Klimchuk Kwan-Waski Lamoreaux Lunati Luttenberger Mahler Markens Matauch Miyares New Newmaster Perkins Petrelli Pfeiffer Power Prone Read Reith Rhea Salisbury Seelert Short Singh Skillen Sperry St. Vrain Tucker Vanover Wallace Wynkoop Young Ziegler Perry Seelert Martin Short Jay Singh Clemson Univ. Kent St. Vrain v.p. sales & marketing Paxonix Leslie Tucker principal IQ Design Group Mark Vanover v.p. sales & marketing Allen Datagraph Systems Inc. Rob Wallace founding partner Wallace Church Bill Wynkoop lead creative Lazer Design Services Scott Young president Perception Research Services Robert Ziegler president Brandimation S P EC I A L A DV E RT I S I N G S U P P L E M ENTS 2010 Advertising Opportunities Abound Increase your exposure with Package Design Magazine’s special advertising supplements. Presented throughout the year, these supplements are a valuable enhancement to your magazine and website marketing efforts. Special Advertising Supplements HBA Global Expo Planner Awards Annual Issue Reaching the Biggest Names in Beauty A Celebration of Packaging’s Best of the Best Make an impression on your buyers at HBA Global Expo by advertising in Package Design Magazine’s annual PreShow Planner. This full-color guide will be distributed to attendees on-site as they enter the show floor. The same ads and editorial are included in the August issue of Package Design Magazine. Even if your company isn’t exhibiting at HBA, advertising in the Pre-Show Planner puts your brand name in the hands of thousands. The October issue is a special Awards Annual that features award-winning packages from over 15 awards programs from around the world. These organizations identify the best of the best each year with package design and innovation competitions in every packaging category. Place your full-page ad in this special awards issue, and you’ll receive bonus distribution at the 2010 Pack Expo show and lasting impact as designers will refer to this issue for years to come. Sustainability by Design Contract Packaging Directory A Special Issue of Package Design Magazine The Total Industry Resource Reach out to designers seeking sustainable packaging solutions. The December issue will focus exclusively on sustainable package design and development initiatives, sustainable packaging materials and packaging solutions that meet or exceed sustainable goals. In addition to informative editorial, a handy Resource Guide will provide listings of companies committed to sustainable packaging and printing materials, and how to contact them. ContraCt paCkaging direCtory The Contract Packaging Directory is the ultimate resource guide for companies in need of packaging and packaging-related services. The Directory is included in four issues of Package Design Magazine and available online. Basic listings are free. Just submit your company’s information to the Contract Packaging Directory online via email to [email protected]. • • available online at www.packagedesignmag.com The Contract Packaging Directory is a service provided by Package Design Magazine for consumer product goods companies in need of packaging services. This listing is categorized by product category and maintained by Editor-in-Chief Ron Romanik. If you are a contract packager and not on this list, please contact Ron Romanik at [email protected]. Automotive and Auto Aftermarket Bernard Laboratories, Inc. 513-681-7373 [email protected] www.bernardlab.com Murray Brand Communications see Packaged Food and Snack Items Percept Brand Design 02-9544-3200 [email protected] www.percept.com.au Goodwill Industries of Southeastern Wisconsin, Inc. 262-554-3155 [email protected] www.goodwillsew.com Q&B Foods, Inc. see Packaged Food and Snack Items Beverages, Non-Alcoholic Hope Network Industries see Packaged Food and Snack Items Ameri-Seal, Inc. see Cosmetics and Fragrances Howard Ternes Packaging Company 313-531-5867 [email protected] www.ternespackaging.com Compact Industries see Packaged Food and Snack Items Legacy Design Partners 763-593-1339 [email protected] www.legacy-design.com MS Inspection & Logistics 317-334-0600, ext. 24 [email protected] www.msl-indy.com Express Packaging, Inc. 740-498-4700 [email protected] www.expresspackaging.net Grimes Packaging Services see Personal Care Items - Hair, Skin, Face Jel Sert Company see Packaged Food and Snack Items Beer Kym Foster Design see Illustration Services Canrim Packaging Ltd. see Wine Loveshaw see Packaged Food and Snack Items Quick Pak/Multi-Color Corporation see Cosmetics and Fragrances MSW Packaging 800-733-2331 [email protected] www.mswpackaging.com Smyth Companies, Inc. 800-642-4544 [email protected] www.smythco.com Beverages, Both Non-Alcoholic and Alcoholic Barry Sanel Packaging Advisors 845-228-5556 [email protected] www.barrysanel.com Cornerstone Strategic Branding see Packaged Food and Snack Items Is It Done Yet, Inc. see Packaged Food and Snack Items j. logan design see Package Design Engineering and Contract Services Kym Foster Design see Illustration Services 38 Little Big Brands 845-480-5911 [email protected] www.littlebigbrands.com Chem-Pak, Inc. 304-262-1880 [email protected] www.chem-pak.com Olmarc Packaging Company see Packaged Food and Snack Items Q & B Foods, Inc. see Packaged Food and Snack Items VJI Packaging, Inc. 888-776-9752 [email protected] www.vjipackaging.com Chadpak Co., Inc. see Skin Packaging Schmid & Son Packaging 651-452-0588 [email protected] www.schmidpackaging.com Books, Magazines and Newspapers CompounDesign 719-573-1312 [email protected] www.compoundesign.com Country Valley Industries 607-797-8160 [email protected] www.cvipackaging.com Brand Development Addax Design 905-763-7871 [email protected] www.addaxdesign.com Atomica Design Group 215-337-9663 [email protected] www.atomicadesign.com Baer Design Group 847-866-7300 [email protected] www.baerdesign.com CreativeBlox see Package Design Engineering and Contract Services Elephant Strategy + Design 91-20-22951055 [email protected] www.elephantdesign.com Fabian Rossano Studios Inc. 212-691-4123 [email protected] www.frstudio.com Gel Comm 818-551-6891 [email protected] www.gelcomm.com Optima Soulsight 847-681-4444 [email protected] www.optimasoulsight.com Percept Brand Design see Beverages, Both Non-Alcoholic and Alcoholic Queue Marketing Communications, Inc. 312-564-6000 [email protected] www.in-queue.com Club Stores ActionPak 215-785-4548 [email protected] www.actionpakinc.com The Ultimate Box of Packaging Innovation Each Fall, the Toolbox brings a unique opportunity to get your packaging materials or services in the hands of thousands of leading package design executives. Each Toolbox contains multiple layers of products and technology samples from leading industry suppliers, which makes for a special promotion that circulates freely inside each recipient’s firm. To participate, you must run a full-page ad in six issues of Package Design Magazine during 2010, and you’ll automatically be included in the Toolbox for no extra cost. Or, you can reserve your spot for a onetime rate of $4,530. Confectionery Four Four Four Limited [email protected] www.payperprint.com Superior Pack Group, Inc. 845-534-1015 sbrach@superiorpackgroup. comwww.superiorpackgroup.com Consumer Electronics Aldelano Packaging Corp. see Packaged Food and Snack Items MSL Packaging & Fulfillment 317-334-0600, ext. 24 [email protected] www.msl-indy.com Ankerpak see Blister Packaging Visual Pak see Contract Packaging Services Compounding and Resins Ampacket Corporation 914-631-6600 [email protected] www.ampacet.com NPI Plastics Inc. see Plastic Recycling Comps and Mock Ups APEX 360° 859-468-7115 [email protected] www.apex360degrees.com DPL Corporation 931-920-7600 [email protected] www.dpl-corp.com First Choice Packaging, Inc. see Packaged Household Items, Non-Food Premier Packaging, Inc. 901-755-9555 clane@ premierpackaginginc.com www.premierpackaginginc.com Consumer Goods AOA Products, LLC 419-350-1244 [email protected] Baer Design Group see Brand Development Creative Type 214-420-1980 [email protected] www.creativetype.com Berkeley Contract Packaging, LLC see Personal Care Items - Hair, Skin, Face Distant Village Packaging see Sustainable Packaging Hay Barn see Structural Package Design & Innovation Kaleidoscope Imaging 773-533-2605 [email protected] www.ksimage.com Alloyd Brands 800-756-7639 [email protected] www.alloyd.com John Barnes & Company 847-922-4774 [email protected] www.jbarnescompany.com Kaleidoscope Imaging 212-631-9947 [email protected] www.ksimage.com Ankerpak 706-322-3788 [email protected] www.ankerpak.com LunaBrand Design Group see Package Design Engineering and Contract Services Legacy Design Partners see Automotive and Auto Aftermarket ONEFASTBUFFALO 214-827-1120 [email protected] www.onefastbuffalo.com Proto-Pak Design 651-439-4496 [email protected] www.protopakdesign.com JunE 2009 | PackageDesignMag.com Bold company name listings cost just $295 per company. Expanded logo listings cost only $695 per company. Package Design Toolbox Wild Woman Design 858-720-1484 [email protected] www.wildwomandesign.com Ameripak Industries Inc. see Value-Added Packaging Blister Packaging Blisters, Inc. 800-689-8990 [email protected] www.blisterinc.com White Graphics Printing Services, Inc. see Repair Fabian Rossano Studios Inc. see Brand Development First Choice Packaging, Inc. see Packaged Household Items, Non-Food Jacobson Packaging Company see Packaged Food and Snack Items j.riley creative LLC see Contract Packaging Services Kaleidoscope Imaging see Comps and Mock Ups Au d i e n c e R each 2010 The Power Behind the Brand Package Design Magazine delivers your message to the most valued, critical demographic in the package design industry—exactly when, where and how they want to be reached. The print publication is only the beginning: The Package Design brand expands through our dynamic website, e-newsletters, face-to-face events, industry trade shows and social media presence. That’s 127,000 combined touchpoints for getting your message across every day. The Power of 127,000+ Increase your brand’s exposure with Package Design’s multimedia opportunities and reap the benefit of 127,000+ combined touchpoints. Each issue of Package Design Magazine is distributed to 25,000 packaging professionals. Our 2.7 pass-along rate1 means you reach 67,500 additional readers. Packagedesignmag.com is the leading B2B website among package designers in the U.S. and around the world with 20,000 monthly visits. Package Design Magazine’s audience consists of a powerful community of multimedia-savvy package design and development executives. This audience has critical influence in specifying materials, containers, graphics, workflows, etc., and are always on the prowl for packaging innovation. 1. 2009 Reader Survey Source: Google Analytics, January – June 2009 THEY HOLD THE FOLLOWING POSITIONS: ONLINE PRINT 20,000 MONTHLY VISITS 92,500 READERS • • 25,000 distribution 67,500 pass-along 38,000+ page loads 1.93 pages per visit • 140-country reach • • PACKAGE DESIGN TOOLBOX E-NEWSLETTER 5,500+ BI-MONTHLY RECIPIENTS The eSolutions newsletter showcases timely news, trends and information. Your ad reaches motivated package designers seeking new products and inspirational ideas each week. 2,500 RECIPIENTS Package Design Magazine’s innovation in a box. Get your packaging materials or services in the hands of 2,500 top package design executives. SOCIAL NETWORKING TRADE SHOWS 7,000 BONUS DISTRIBUTION A GROWING COMMUNITY Package Design Magazine has a presence on LinkedIn, Facebook and Twitter, connecting package designers and vendors all over the world. As social networking among our audience increases, users will review Package Design Magazine’s online community for timely news, products and, ultimately, lifetime networking. Your reach extends to thousands of show attendees. Bonus distribution of Package Design Magazine typically takes place at: West Pack Luxe Pack • Graph Expo • Pack Expo • • Graphics of the Americas East Pack • HBA Global Expo • IRDC • • • Package Designer • Graphic Designer • Photography/Illustration • Art Director/Creative Director • Brand Management • Product Development • Purchasing • Department Management • Corporate Management PACKAGE DESIGN CAPTURES ITS AUDIENCE FROM ALL SECTORS OF THE PACKAGING INDUSTRY AND RELATED INDUSTRIES, INCLUDING: • Package Design Firms • Package Printers • Packaging Equipment Manufacturers • Packaging Materials Manufacturers • Consumer Products Manufacturers • Contract Packaging Services • Retailers/Private Labels • Consulting Firms