Rakuten Research Profile

Rakuten
Research Profile
Your leading data and
market research provider
in Japan
Rakuten Group is one of the world’s leading internet service companies,
offering services such as e-commerce, eBooks, credit card, and online
market research. Rakuten Group has expanded from a Japanese
e-commerce platform to global operations throughout Asia, Europe, the
Americas, and Oceania. 85% of Japanese internet users are Rakuten
members and our brand recognition rate is over 97% in Japan.
83.57
Hiroshi Mikitani, CEO
Rakuten Ecosystem and Point System
Rakuten Group promotes synergy between businesses through Rakuten Super Points, the most popular loyalty
program in Japan. Points are earned through using Rakuten services, then redeemed for discounts on our
e-commerce site. Rakuten Research awards survey participants with Rakuten Super Points and point
allocation is determined by the survey length, interest, and complexity of the content.
Research
With over 2.3 million panel members, we are one of Japan’s top 3 online market research companies.
In 2012 we ranked in the top 10 market research companies in Japan determined by annual sales. Over
15,000 clients from over 1,200 large Japanese corporations rely on Rakuten Research, thanks to our
high panel quality and persistently updated user information and survey response tendencies.
Our Services
Online Research
Full Service ・Screen creation ・Sample collection ・Data processing
Panel Supply
MROC
Offline Research ・Home Use Test (HUT) ・Central Location Test (CLT) ・Focus Group Interview (FGI) ・In-depth Interview (Face-to-Face) ・Phone Interview (CATI)
※Contact us for more information on other services
Strengths
Large Panel & Targeting
With over 2.3 million members, Rakuten Research holds Japan’s largest and most diverse panel.
Whether consumers or business professionals, we can connect you with fresh samples in your niche market on every
survey. Target your surveys quickly and manage your costs using popular research categories.
Quality Control
As a member of ESOMAR and the Japan Marketing Research Association (JMRA), we uphold international standards
for online and offline research. Our experienced panel management team conducts thorough cleaning of duplicate
and fraudulent panel members to offer you the highest quality panel.
Full Service Market Research
Our Full Service market research is a turnkey solution providing you with screen creation, sample collection, and data
processing. Options for survey design and full report analysis are also available. We provide this service for all online,
offline, quantitative, and qualitative research.
Panel Information
We offer one of the largest and most diverse panels in Japan. With panel members ranging from different age
groups to different industries, you’re bound to find the most appropriate group for your survey.
2.3 million panel members (As of May 2013)
Gender
Age and Gender
Female
46.1%
Under 15
Male
53.9%
15-19
Industry
0.1%
0.1%
0.6%
0.4%
Service
Architecture and
Construction
Software
2.1%
2.0%
20-24
6.8%
8.6%
8.9%
9.7%
9.3%
8.3%
7.9%
40-44
45-49
5.3%
6.0%
50-54
55-59
Children
No Children
49.1%
60-64
65-69
Have Children
50.9%
Over 70
5.0%
Finance
35-39
Married
60.4%
5.2%
Automobile
4.0%
5.0%
30-34
Single
39.6%
6.4%
Electronics
25-29
Marital
Status
17.2%
7.4%
3.3%
3.5%
1.7%
2.4%
1.0%
1.2%
0.4%
1.0%
0.3%
4.2%
Machinery and Mechanics
Pharmaceutical and
Medicine
Communication and Network
3.7%
3.6%
3.5%
Bio-engineering
3.1%
Internet
Material and Chemical
Manufacturing
Apparel
Real Estate
Advertising and
Broadcasting
Semiconductor
2.6%
2.2%
2.2%
1.9%
1.6%
1.3%
Research and Consulting
1.0%
Sports
0.7%
Male
Female
Games
0.3%
Quality Control
We ensure high quality data by using productive
methods to maintain a responsive, balanced and
reliable panel.
1. Panel Diversity
We recruit our panel members from Japan’s most widely
used online service sites, which reflects the population
at large. We do not recruit from affiliate sites to avoid
the registration of professional respondents and those
with false identities.
2. Single Panel Source Offers Security
We only recruit from Rakuten Group services (one ID per
person) to reduce the risks of duplicate panelists.
3. Panel Cleaning
・Deactivation of duplicate account holders
・Eliminate those who get caught in trap questions
・Monitor panel member profiles upon entry and after for
inconsistencies in profile information
Research Organizations
・ESOMAR
・Japan Marketing Research Association (JMRA)
・Information Security Management System (ISMS)
・Privacy Mark (Protect client and panel information)
Online Survey Prices
We offer great deals for panel supplying and full service market research. We understand that you have a budget
and we will try to meet your needs. Contact us for more information on our prices and to get a quotation.
Panel Supply
500ss
IR
IR = 5%
IR = 10%
IR = 30%
IR = 50%
Full Service+Questionnaire
translation (English to Japanese)
Full Service
LOI
10min
6.62
6.62
6.62
6.62
20min
10.54
10.54
10.54
10.54
500ss
IR
IR = 5%
IR = 10%
IR = 30%
IR = 50%
LOI
10min
10.42
10.42
10.42
10.42
20min
14.34
14.34
14.34
14.34
500ss
IR
IR = 5%
IR = 10%
IR = 30%
IR = 50%
LOI
10min
11.67
11.67
11.67
11.67
20min
14.34
14.34
14.34
14.34
（USD）
（USD）
（USD）
※Price per sample ※LOI (Length of Interview) ※IR(Incidence Rate)
※Full Service (Survey screen creation and data collection)
Targeting
Target your survey by selecting one or more topics from over 20 categories and save time, cost, and increase
survey responses. These categories are created by pre-surveys sent out to our panel regarding their interests and
experiences.
B to B
【247,890 panelists】
・Industry type
・Position and more
Automobiles Owners
【285,274 panelists】
・Models
・Brands
・Frequency of use and more
Electronics Owners
【350,083 panelists】
・Models
・Brands
・Digital cameras, Music
players and more
Cigarette Smokers
【77,535 panelists】
・Brands
・Frequency of smoking
and more
Parents with Children
Mobile phone Owners
【144,236 panelists】
・Age & Gender of parents
・Age & Gender of children
and more
【322,669 panelists】
・Brands
・Network providers
・Smartphone users &
Non-users and more
Pharmaceutical
Industry Employees
Cosmetics Users
【322,669 panelists】
・Medicine
・Nurses & Doctors
・Health specialists and more
Media Sources
【350,083 panelists】
・Newspaper brands
・Magazine brands
・Frequency of information
gathering and more Home Owners
【355,228 panelists】
・Type of housing
・Home renovation
experiences and more
【347,916 panelists】
・Cosmetic products
・Brands and more
Internet Users
【350,083 panelists】
・Internet service providers
・Frequency of internet use
・Internet services and more
Travelers
【350,083 panelists】
・Private & Business
travelers
・Airlines & Destinations
and more
※Other Panels : Alcohol, Sports, Pet Owners, Gambling, Beverages, Railway, Pregnancy, Shopping, Wealth
Contact Us
Rakuten Tower 2
4-13-9 Higashi Shinagawa
Shinagawa-ku, Tokyo JAPAN
140-0002
Phone : +81-50-5817-3348
E-mail : [email protected]