This presentation is facilitated by the IMCEA for the 2012 Armed

This presentation is facilitated by
the IMCEA for the
2012 Armed Forces Food/Beverages Workshops
through sponsorship with Celebrity Systems
Presenter:
Mark Velligan, President
Celebrity Systems / Vellicom, Inc.
www.CelebrityNow.com / 949-742-0454 / [email protected]
GSA 07F-9998H / AFNAF F41999-07-D-0656
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Presntation Slides ©2012 Celebrity Systems. All rights reserved.
Digital
Technologies
that are going to
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Video Walls are affordable and deliver a huge impact
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AV systems are the core for revenue generation during free bowling
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Powerful MWR impact
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Po bly
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As
Your message is delivered loud and clear
Effective communications
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P ing
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MRooms
Single Soldiers, Airmen, Sailors and Marines all want Gaming!
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Di age
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Reach out with Digital Signage
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Keep the energy hot with mesmerizing sould, light and video
ru ready?
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Toelogies
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TaControl
[ Control Systems make your life easy ]
Today’s advanced digital control systems,
properly designed and integrated,
make the difference between
an ordinary MWR facility
and an
extraordinary MWR facility.
Total Solution Integrated Control System
ROOM
SCHEDULING
LIGHTING
AUDIO
VIDEO
HVAC
ENERGY
DIGITAL
SIGNAGE
SECURITY
VOICE
& DATA
U.S. Green Building Council
LEED Certification and Green Construction
(Leadership in Energy and Environmental Design)
LEED is the recognized international standard for green construction.
The implementation of an advanced digital control system will support these LEED goals:
• Lower operating costs and increase asset value
• Reduce waste sent to landfills
• Conserve energy and water
• Be healthier and safer for occupants
• Reduce harmful greenhouse gas emissions
• Qualify for tax rebates, zoning allowances and
other incentives in hundreds of cities
Turn on and control your entire facility with the touch of a button
Easy navigation with integrated floorplan
Convenient volume control in all zones
Absolute control of any AV device
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L Up
[ Ambience Lighting Systems ]
Lighting is the gateway to the senses.
A well-executed lighting strategy
visually guides your customers
through your MWR facility
ensuring a fun and memorable experience.
Soft, inviting lobby lighting welcomes guests
Lighting concentrations meticulously adjusted
Dramatic lighting frames Theatre entrance
Controlled dimming enhances viewing experience
Comfortable diffused lighting highlights snack tables
LED lighting creates a constantly-changing environment
Pendant lights add a touch of class
Spotlights add dimension and visual focal points
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L Up
[ Sound Dynamics ]
Listening to more than noise.
Loud isn’t always better, it’s fidelity that counts.
Your zoned floorplan
will require strategic variations in sound levels
that support your
programming and marketing goals.
Joint Base
Lewis-McChord
Warrior Zone Project
Walter Orth
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THESE ARE THE MAIN AREA
“AVERAGE REVERB CALCULATIONS”
7
YOU CAN SEE HOW GOOD THE CEILING TILES
AND FLOOR COVERINGS HELP THE ACOUSTICS.
8
Solution #1
DIRECT SPEAKER COVERAGE
IS VERY GOOD
SOUND LEVEL EVENNESS IS
-/- 2db -- VERY GOOD
DIRECT TO REVERB TIMES ARE SPEECH CLARITY IS VERY 9
GOOD –LOBBY IS A LITTLE NOISY
GOOD EVERYWHERE
(GRAY IS GOOD)
(LIGHT GREEN IS GOOD)
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1. Install Armstrong Shapes Acoustical Clouds similar to
those proposed for the Gaming Areas in the Main Room.
See page 14 for example plots.
2. Spray the ceiling of the Sports Lounge with Acoustical
Spray.
DIRECT
SPEAKER
COVERAGE
SOUND LEVEL EVENNESS IS
The
spray comes
in several colors.
IS VERY
GOOD
2db -- VERY
The
recommended
spray would be-/“Sona-Spray
“fc”GOOD
“.
Recommended thickness would be ¾”.
See page 16 for example plots.
3. Install solid Acoustical Panels attached to the ceiling.
Recommended Panels would be 2” “Tectom”.
See page 18 for example plots.
1. Install Armstrong Shapes Acoustical Clouds similar to
those proposed for the Gaming Areas in the Main Room.
See page 14 for example plots.
2. Spray the ceiling of the Sports Lounge with Acoustical
Spray.
The spray comes in several colors.
The recommended spray would be “Sona-Spray “fc” “.
Recommended thickness would be ¾”.
See page 16 for example plots.
3. Install solid Acoustical Panels attached to the ceiling.
Recommended Panels would be 2” “Tectom”.
See page 18 for example plots.
DIRECT TO REVERB TIMES ARE
GOOD – ALL BELOW -9
(GRAY IS GOOD)
SPEECH CLARITY IS VERY
GOOD EVERYWHERE
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(LIGHT GREEN IS GOOD)
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Acoustical treatments ensure quality listening
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GTime
[ Advanced Gaming Systems ]
Yesterday’s gaming experience
doesn’t work today.
Your men and women deserve
the ultimate in
gaming choices, performance and
environment.
Reception/Control Center for Gaming
High-speed online gaming systems
Comfortable, functional furniture is critical for the optimum gaming experience
Sound Domes isolate the game experience and allow for simultaneous activities
Live VTC Gaming connects MWR centers worldwide
Back-to-Back Xbox/PS3 Stations enrich the competitive environment
LED lighting sustains movement and change
Gaming is a community experience
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P Out
[ with Dr. Dawn Velligan ]
Dawn I. Velligan, Ph. D.
Professor, Department of Psychiatry
University of Texas Health Science Center
San Antonio, Texas
Chief, Division of Schizophrenia
and Related Disorders
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and the
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Do video games fry your brain?
Studies published in scientific journals
teach us that video game playing can actually
be good
GOOD for us!
n Improves
hand-eye coordination, attention,
planning/strategy, and speed of responding!!!
n Improves
language learning and history
in grades K-12!!
n Stimulates
multiple brain areas
Basak et al., 2011 Brain and Cognition
Anderson et al., 2011 Computer games and instruction
Donohue et al., 2010 Perception and Psychophysics
Music
and...
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Scientific studies tell us that...
n Music
D at inducing different emotions is so go
GOOod
that it is used as a tool in scientific research to study emotional disorders like depression
n Personalized
music players have been developed that select music for mood enhancement based on user physiological responses to different tunes
n Studies
are going on right now to identify the best
music to drive by to improve safety behind the wheel
Janssen et al., 2012 User Modeling and User-Adapted Interaction
Van der Zwaag et al, 2012 Ergonomics
Music improves health
and outcomes
in many conditions
Depression
n Dementia
n ADHD
n Sleep Quality
n
Du Rousseau et al., 2011 Journal of Neurotherapy
Perham et al., 2011 Applied Psychology
Benefits have been found for both...
n
Listening to music
Making music
or singing
n
Koelsch et al., 2010 Music Perception
What about OTHER senses?
Does
smell
make
a
difference?
Introduction of ambient scents
n
Masks unwanted odors
n
Allows a club to differentiate itself
n
Promotes:
• More dancing
• More satisfaction with the music
• Better moods
• Improved overall experience
Schifferstein et al., 2011 Chemosensory Perception
In SUMMARY
Gaming, Music and Aroma have
significant influences in promoting
thinking, positive mood, and
overall experience.
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Bra and
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[ Tech for Marketing / Marketing for Tech ]
Marketing is the everything.
You can build it, but they won’t come
until you reach out with
high-impact marketing and programming.
Branding and
sponsorship opportunities abound.
DIGITAL SIGNAGE BY DAY
DIGITAL SIGNAGE BY NIGHT
WEB BRANDING IS VITAL
SPONSORS LOVE VIDEO EXPOSURE!
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Ideal for cross-promotion with sponsors
Increases bar revenues
Brings in groups of friends
Emotional connection creates venue loyalty
AIRMEN, SOLDIERS, SAILORS AND MARINES ALL LOVE KARAOKE
!
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OLD SCHOOL...NEW CUSTOMERS
LOOK FOR TABLE-TOP MARKETING OPPORTUNITIES
TOUCH SCREEN TABLES OFFER INTERACTIVE PARTICIPATION AND PROMOTIONAL OPPORTUNITIES
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[ Opportunities in Social Media ]
Social media is marketing on steriods.
If social networking is not the cornerstone
of your marketing strategy,
you’re stuck in the last decade.
Go forth and prosper.
FACEBOOK: LIKE IT OR NOT...
TO TWEET OR NOT TO TWEET?
YOUTUBE IS A MOVING EXPERIENCE!
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[ Bringing them home with Mobile Applications ]
Apps and more apps.
Apps for smart phones and tablets
are more than you might think.
And they are crucial to interaction
with your customers.
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Create custom apps to navigate your base or camp
Directions provided by GoogleMaps
Promote events, restaurants and more
Integrate videos for promotions and news
MOBILE APPS FOR PHONES AND TABLETS
LOCAL ADVERTISING THAT WORKS
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Internet radio for local markets
Every campaign targeted and tracked
Target by age, location and gender
Makes an emotional connection
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Integrates with digital karaoke system
Singers queue their own songs
Pitch and tempo controls
Builds venue loyalty
KARAOKE APPS FOR iPHONE & iPAD!
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Technology Tool Box for MWR Applications
2012 Armed Forces Food and Beverage Training Workshops
CelebrityNow.com / 949-742-0454 / [email protected]
GSA 07F-9998H / AFNAF F41999-07-D-0656
©2012 Celebrity Systems / Vellicom. All rights reserved.