ds-testimonial-waikem

WHY NEW CAR DEALERS CHOSE MIGHTY
“Our total parts operating profit
per month has increased 80%!”
CHIP, DOUG AND DAVID WAIKEM, OWNERS, WAIKEM AUTO GROUP/MASSILLON, OH
A
s owners of thirteen New Car
Dealerships in Massillon, Ohio, it
is important that we control our
cost of goods and stay competitive in the
challenging arena of the automotive market.
At the same time, we have to be sure
Equipment parts and Mighty Auto Parts
with absolute confidence in quality. The
Waikem Auto Groups’ consumers are
loyal, but their pockets are only so deep. As
credible service facilities, we can now offer
our customers Original Equipment parts at
Original Equipment prices, and
we can offer the same part with
Original Equipment quality
at a more competitive price
with the Mighty Auto Parts
inventory we have on hand.
This enables us to maintain and
service our customers’ vehicles
at a competitive price and we
retain the revenue and more
importantly, the profits.
As proof of the positive
results that can be achieved
with the Mighty Program,
FROM LEFT: DAVID WAIKEM, CHIP WAIKEM AND DOUG WAIKEM,
over the last several years our
OWNERS OF WAIKEM AUTO GROUP
total parts operating profit per
that we have a consistent quality product
month has increased 80%, which compares
offering that is comparable to our Original
very favorably to our Twenty Group average,
Equipment parts.
which has declined (18%). A significant
The local Mighty Auto Parts offering has
contribution to this improvement has been
filled these needs and more. We can offer
our implementation of the Mighty Program.
our customers a choice of both Original
“ We can offer our customers a choice of both Original Equipment
parts and Mighty Auto Parts with absolute confidence in quality.”
®