The Bravofly Rumbo Group

The Bravofly Rumbo Group
Aprile 2013
About Us
The Bravofly Rumbo Group is one of the leading online operators in Europe in the sectors
of tourism and leisure.
Set up in 2004, the Bravofly Rumbo Group has continued to grow and is now the market
leader in Spain and Italy, with a strong position in France and solid presence in 30 other
countries, from Russia to South America.
Currently over 19 million people use its sites to choose and book flights, package holidays,
hotel, car hire, cruises, train tickets, flash offers, restaurants and tourist guides in a quick, easy
and convenient way.
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Technological research and global vision
The continuous technological research has enabled the Bravofly Rumbo Group to provide
consumers with a more complete and wide range of products and services, integrating, into
one system, state-of-the-art technology and the latest features.
The Group today includes the sites of Bravofly.com, available in 15 languages,
Volagratis.com, Rumbo.es, Viajar.com, Viaggiagratis.com, Viaggiare.it, Hotelyo.com,
2spaghi.it, Crocierissime.it, Bravocroisieres.fr, Vivigratis.it and Prezzibenzina.it.
The Group’s Headquarters are Chiasso in Switzerland and Madrid in Spain.
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The Mission
• To be the leading site in Europe for information and booking for all leisure services.
• To offer consumers the possibility to choose and book their trips with the best price for
their needs.
• To ensure ease of use, security and support, both while choosing and after the
purchase, thanks to the use of innovative technologies and vast experience in the sector of
tourism.
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The sites of the Bravofly Rumbo Group
Searching for flights, hotel bookings, car rental and train tickets
Volagratis.com, Rumbo.com, Rumbo.es, Rumbo.pt, Bravofly.com, Bravofly.co.uk, Bravofly.fr,
Bravofly.de, Bravofly.ch, Bravofly.es, Bravofly.at, Bravofly.hu, Bravoavia.ru, Bravofly.se,
Bravofly.fi, Bravofly.pl, Bravofly.com.tr
Package Holidays and Hotels
Cruise Bookings
Viaggiare.it, Viaggiagratis.com, Viajar.com
Crocierissime.it, Bravocroisieres.fr
Community for restaurant
reservations and reviews
2spaghi.it
Platform for travel
agencies and corporate
travel
Travel club for luxury
holidays
Hotelyo.com
Volagratispro.com,
Volagratis.biz,
Negocios.rumbo.es
Other Sites
Prezzibenzina.it (observatory for monitoring fuel prices), Parchigratis.it (trips to amusement
parks), Vivigratis.com (deals comparison site)
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Bravofly Rumbo: Brief History
The Group was set up in Italy in 2004 with the website Volagratis.com. In 2006 the office
Headquarters were moved to Chiasso, in Switzerland; it was at this point that the Group
began to move into the international market. The first flight search engine focused specifically
on the searching for and booking of low cost flights and along with the addition of new
products it has now become the main online travel booking tool in Europe.
The rapid growth and position as a market leader has enabled the Group to broaden the
range of services offered, as shown by the addition, at the beginning of 2012, of sites such as
Hotelyo.com, 2spaghi.com, Vivigratis.it, Parchigratis.it e Prezzibenzina.it.
In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,
which was founded in 2000 with strong technological expertise and customer assistance. With
this acquisition the Group has consolidated its dominant position in Southern Europe and
strengthened its presence in over 30 countries, from South America to Russia.
Currently the sites of the Bravofly Rumbo Group are available in 15 languages and customer
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assistance is guaranteed in 12 languages.
The numbers
The sites of the Bravofly Rumbo Group also extend their multichannel offers to mobile
devices and the social network, creating an integrated system of platforms dedicated to travel
and leisure, gene rating each month:
– Over 19.000.000 unique visitors
– 132.000.000 page views
– Over 40.000.000 flight searches
In addition:
– Over 8.000.000 registered users and subscribers to the Weekly Newsletter
– 2.000.000 accesses from mobile subscribers
– More than 1.500.000 downloads of our applications
– Over 700.000 fans on social networks
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Bravofly.com, Volagratis.com, Rumbo.com:
flights, holidays, hotel, car hire, trains and tourist guides
Searching and booking flights
Bravofly.com, Volagratis.com and Rumbo.com offer a simple and unique flight search
and booking system for over 500 airlines, both low cost and traditional carriers: all you
need to do is insert your departure airport, destination and the date and the best price for your
chosen period is displayed immediately.
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The Find a Deal
Those in search of the cheapest flight who can be flexible will find the Find a Deal tool
extremely useful. The Bravofly Rumbo Group has developed this tool to allow everyone to find
the cheapest travel solution by processing over 26 million searches carried out every month
on the Group’s sites.
Alternatively it is possible to select the maximum amount that you wish to spend for your
flights in order to decide where and when you could fly within the means of your budget.
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Combined Flights and Special Offers
Bravofly.com and Volagratis.com are the only search engines that offer users combined
flights: flights where the outward and return journeys are operated by different airlines,
combining also traditional and low cost airlines.
Bravofly has a whole section dedicated to Special Offers. In this section, currently only
available on Bravofly and Volagratis, you can see all the best deals the Group makes available
to its customers thanks to exclusive arrangements with the major operators in travel.
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Package Holidays
The Package Holidays section has so far only been developed for Volagratis.com and
Rumbo.com and is dedicated solely to the best offers from the major tour operators. It is
also possible to build customised and convenient flight and hotel solutions using the Dynamic
Packages (“Pacchetti Dinamici”): a system which allows the customer to create their very
own tailor-made package by combining flights and hotels to suit their needs.
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Hotels
On Bravofly.com, Volagratis.com and Rumbo.com you can choose the hotel for your leisure or
business trip from over 250,000 hotels worldwide offered by the leading hotel reservations
providers
You can choose a hotel based on parameters such as price, category or distance from the
centre or other points of interest in the city.
In addition, reviews from other users who have already stayed at these places and have
expressed an opinion about the service offered are also available.
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Cruises
For the section dedicated to cruises, the Bravofly Rumbo Group operates in collaboration with
Crocierissime.it, the first site dedicated to cruises in Italy, boasting contacts with the largest
Italian and foreign cruise companies
Amongst the cruises offered are those of Msc Crociere, Costa Crociere, Norwegian
Cruise Line, Royal Caribbean and other companies, in order to offer a complete overview
of the world of cruises, both maritime and river-based.
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Car Hire
Bravofly.com, Volagratis.com and Rumbo.com offer users the possibility to book a low cost
rental car from major providers such as Sixt, Europcar, Avis and Hertz with the lowest
price guaranteed, discounts of up to 15% and other services such as a worldwide assistance
telephone number.
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Bus and Train Tickets
Rumbo.com also offers users the possibility to book trains and buses at low cost prices
allowing you to take advantage of additional transport services on the move, thereby ensuring
a complete travel experience for all its users.
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Tourist Guides
This section of the website offers free tourist guides of the most-searched destinations. The
guides are useful and easy to read, with insider tips about the city, the most popular events, the
local advice on where to eat and sleep and the beauty spots.
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The other sites of
the Bravofly Rumbo Group
Viaggiare.it, Viaggiagratis.com, Viajar.com
Viaggiare.it, Viaggiagratis.com e
Viajar.com are the sites dedicated to
package holidays: using the latest
technology the user can search, compare
and book their trip at the best price,
choosing between the best flight and
hotel solutions or offers proposed by tour
operators.
Thanks to a dynamic search engine,
you can create your own “tailor-made”
trip combining the offers of over 500
airlines and more than 250,000 hotels.
The site offers other information, including
tips and content generated by the user,
thanks to the collaboration with Trip
Advisor.
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Crocierissime.it
Crocierissime is the first Italian website that
specializes in booking cruises. Formed
in 2010, Crocierissime allows you to book
cruises with the largest Italian and foreign
companies amongst which are Msc Crociere,
Costa Crociere, Norwegian Cruise Line, Royal
Caribbean, all over the world, from the
Caribbean to Northern Europe.
A state-of-the-art platform, being the only one
to integrate itself with companies in
order to ensure on real-time both availability
and the best prices on the market.
Crocierissime.it also operates in the French
market on the website Bravocroisieres.fr.
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2spaghi.it
2spaghi is the first community
specializing in restaurant reviews in Italy,
and also offering the opportunity to book
directly online.
With 2 million unique users every month
and over 50 thousand restaurant reviews,
2spaghi is a social platform that allows
food lovers and restaurateurs to share,
review and comment on their favourite
restaurants, as well as booking them
from the website, mobile version or the
apps.
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Hotelyo.com
Hotelyo.com is the travel club for those who
have a passion for searching for luxury
holidays.
Hotelyo offers its members the possibility to
book holidays, hotels and higher
quality resorts, as well as special events in
different parts of Italy and the world, through
dedicated flash offers and careful selection.
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Volagratis PRO, Volagratis BIZ, Rumbo Negocios
Designed for travel agencies, Volagratis PRO offers a free unique and
professional system to operators within its sector, which allows them to
utilize specific payment facilities and be privy to important advantages for
those “in the field”.
Volagratis BIZ offers a system that responds to the needs of any agencies
who would like to reduce the costs of business travel whilst at the same time
maintaining a high standard of quality and professionalism.
Rumbo Negocios is the new line of business focused on supporting the
smaller and medium-sized companies and professionals when travelling for
work purposes, saving up to 30% on their business trips.
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Prezzibenzina.it
Prezzibenzina is an online platform for
monitoring fuel prices at individual
petrol stations in Italy.
Prezzibenzina is also a free app available
for iOs, Android, BlackBerry 10 e Windows
Phone allowing users to locate the
cheapest petrol station in their vicinity
and share the fuel prices, continually
keeping the website up-to-date with useful
information for drivers.
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Parchigratis.it
Parchigratis.it is the site of the Bravofly
Rumbo Group dedicated to fun.
On the site it is possible to organise a trip in
one of the best amusement parks in Italy,
combining the entrance ticket with the
booking of a hotel.
Perfect for the family as well as friends and
couples, Parchigratis.it is the latest
innovative product to be added to the
portfolio of the Bravofly Rumbo Group and
is dedicated to those who want to have fun
without spending a fortune.
The innovative system allows the user to
combine the best solutions of park + hotel
at the most convenient price.
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Vivigratis.com
Vivigratis.com is the site that compiles all
the deals and offers of purchasing
groups and other commercial operators,
presenting them in a uniform manner all on
one site.
Users can customise the homepage and
newsletter according to their personal
preferences and tastes. This way they can
keep an eye on the best offers from a
specified city without having to check
through the numerous offers published every
day.
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Bravofly Rumbo applications
All the services of searching, comparing and booking flights are also
available on your mobile and tablet.
In the iTunes App Store you can download the Bravofly application
for the iPhone and iPad, which in a short space of time allows you to
search, use filters, look at all the details and complete the booking in
a simple and secure way.
The application is also available for the Nokia phone in the Ovi
Store and for the Android from the Market.
February 2012 saw the release of the new applications, Volagratis
Plus and Bravofly Flights Plus, exclusively for the iPhone, iPad
and iPod. This latest app comes more complete with more functions
and it is possible to search and book flights, follow their progress
using flight status and receive a €20 voucher upon download.
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Social Network of Bravofly Rumbo
The Bravofly Rumbo Group talks openly with all its users, even on the social networks.
The Facebook Volagratis page is today the meeting place for over half a million people (from
clients to those with a passion to travel or general users) to share their experiences, discover the
latest news from Volagratis and receive and book exclusive offers for fans.
Facebook fan pages for Bravofly are also available for a number of the other countries in which
the Group is present.
Together with the fan pages of 2spaghi.it, Crocierissime.it, Prezzibenzina.it and Hotelyo.com
on Facebook and on other social networks such as Twitter, Google+, Pinterest, Flickr,
Foursquare and Linkedin, the social community of the Bravofly Rumbo Group amounts to
more than 700,000 people.
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Osservatorio Volagratis
The Osservatorio Volagratis is the research centre of the Bravofly Rumbo Group which
conducts research into the online tourism sector with the aim of providing an overview of trends
of the new ways of travelling for Italians.
Set up in 2004 as a result of the need to analyse the low-cost phenomenon, today the
Osservatorio Volagratis provides analysis and up-to-date insights, based on the 26
million searches made each month for flights, package holidays, cruises, hotels and restaurants
on the sites of the Bravofly Rumbo Group.
Articles from the Observatory can be found at the following address:
www.osservatorio-volagratis.com
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