Jamaica Blue

WHY
JAMAICA
TM
BLUE ?
A warm welcome from us,
your new ‘other’ family.
Have you ever been tempted by the thought of
owning your own business? Have you pictured
yourself running your own café? And if so, did
the thought give you a little rush of excitement?
Well, it’s that rush of excitement that prompted
many of our most successful Jamaica Blue
franchise partners to chat with us about
investing in a Jamaica Blue café.
Established 1992
Innovative
Reputable
Award-winning
Multinational
Relevant
Continual Evolution
Defined Personality
Flexible
We Never Stand Still
The Foodco Group
| 05
What Makes Jamaica Blue So Special
1992
First café
opened in
NSW,
Australia.
1995
Working hard!
Café count
11 outlets in
Australia.
1998
We venture
across the
Tasman. First
café opened in
North City,
New Zealand.
WHAT IS
FUNDAMENTAL
TO THE JAMAICA
BLUE CONCEPT
NOT ONLY
DISTINGUISHES
IT FROM ITS
COMPETITORS
BUT ALSO MAKES
THIS A UNIQUE
BRAND THAT IS
MEMORABLE
Owned and operated by The
Foodco Group, one of Australia’s
most successful retail franchise
companies, Jamaica Blue celebrated
its 20 year anniversary in 2012.
Jamaica Blue is built on two simple
beliefs that have guided us in
everything that we do: a belief in
sourcing, roasting and preparing
the very best coffee and a belief in
using only fresh, locally-sourced
ingredients.
Having this single-minded guiding
philosophy has allowed us to be
flexible and creative with different
café formats, from fully licensed café
restaurants and in-line cafés to kiosks
with thriving Jamaica Blue businesses
in residential areas, commercial
towers, shopping centres, airports,
hospitals, universities and high
streets.
2000
2005
2007
The new
millenium and
our café count
is 38 and
growing.
2004
We’re awarded
the coveted
National Retail
Association
Franchisor of
the Year title.
First Jamaica
Blue café
opened in
Shanghai,
China.
2006
Launched
Wallenford
Estate® singleorigin coffee in
all Jamaica Blue
cafés.
And, it’s also allowed our franchise
partners to have the freedom to
develop cafés with their own
Organic
Fairtrade
launched in
cafés.
2008
First Jamaica
Blue café
opened in
Beijing, China.
personality and their own menu
selection, responding to local tastes
and the availability of seasonal
produce in their area.
Our simple philosophy, together
with our empowered and passionate
franchise partners are the Jamaica
Blue recipe for continued success.
From humble beginnings, we now
have a growing network of more
than one hundred and thirty cafés
in Australia, New Zealand, China,
Singapore, the United Arab Emirates,
Malaysia and the United Kingdom.
2009
2010
Foodco Training 88 Locations
Academy and
worldwide.
Jamaica Blue
launches in the
United Arab
Emirates.
AWARDS
2012 Golden Bean Winner
2014 AASCA National Coffee
Chain Competition Winner
2014 Accredited Training
Programs
2014 Senior Food Consultant
awarded Field Manager of
the Year
2012
Jamaica Blue
celebrate their
20th anniversary
with over 100
cafés worldwide.
First café
opened in
Singapore
2014
More than
130 Jamaica
Blue locations
worldwide. First
café opened
in Malaysia
and the United
Kingdom.
Support & Training
| 07
TO BECOME A SUCCESSFUL JAMAICA BLUE FRANCHISE PARTNER
YOU DON’T NEED A PHD IN BUSINESS OR ECONOMICS. AND YOU
DON’T NEED TO BE A CELEBRITY CHEF!
OUR STRUCTURED SUPPORT AND TRAINING PROGRAMS ARE
DESIGNED FOR PEOPLE FROM ALL BACKGROUNDS, WALKS OF
LIFE AND COVER EVERY ASPECT OF SETTING UP AND RUNNING A
JAMAICA BLUE FRANCHISE BUSINESS.
Leasing and Development Store Design &
Construction
• Site selection
• Lease negotiations for new sites
• Renewals and sale of existing
franchise businesses
• Recruiting new franchisees
• Building and maintaining relationships
with lessors
• New store design
• Refurbishing existing stores
• Liaising with franchisees and lessor
architects in achieving final designs
• Tendering of projects and determining
cost expenditures
• Sourcing and appointing suppliers
and contractors to carry out works
• Project managing all fit-outs,
store construction and equipment
procurement
Operations
Product
Training
Legal
Marketing
Information Technology
• Dynamic group of skilled
personnel
• Provide support in a number of
key areas to drive efficiencies
• Assist with labour management,
rostering systems, maintaining
cost of goods (COGS)
• Business plan preparation and
review
• In-the-field support focused
on creating consistency in food
preparation and coffee making
standards
• Procurement and supply of products
for Jamaica Blue both domestically
and internationally
• Researching local and international
trends
• Supporting product development
through innovation
• Meeting with suppliers to negotiate
best price
• Accredited training programs
• Provide initial and ongoing training
and support
• Online training modules
• Customer Service support
• Foodco Training Academy (Sydney)
• Preparing and managing franchise
documentation
• Facilitating shop sales
• Providing legal advice
• Negotiating agreements
• Drafting contracts
• Developing and managing intellectual
property rights
• Develop and execute integrated
promotional strategies to foster
sales growth
• Launch innovative digital campaigns
to drive engagement
• Deliver relevant and targeted local
area marketing initiatives
• Create innovative national campaigns
• Build brand awareness through
strategic national campaigns
• Support the franchisee point of
sale network
• Support the IT requirements of
support office staff
• Identify new technology platforms to
assist in business development
| 09
AT JAMAICA BLUE OUR
PASSION REVOLVES AROUND
THE JOY OF CONNECTING
WITH PEOPLE, OUR BEAUTIFUL
FRESH FOOD, OUR WELLDESIGNED CAFES AND THE
CONSISTENTLY PERFECT
COFFEE ALL SERVE A HIGHER
PURPOSE; THEY ARE THE
MEANS THROUGH WHICH WE
MAKE PEOPLE’S DAYS A LITTLE
BIT BRIGHTER.
FLEXIBLE
FORMATS IN
HIGH TRAFFIC
LOCATIONS
Jamaica Blue is a retail
concept that has a proven
track-record across a variety
of formats from fully licensed
café restaurants and in-line
cafés, to kiosks, to holein-the-wall espresso bars.
Formats are selected to best
leverage each location and
ambitions of franchisees.
Our Development Team
are experts in seeking
out suitable locations
from shopping centres to
hospitals, commercial towers,
universities and high streets.
Our Café Types
| 11
JAMAICA BLUE
MYER CENTER
ADELAIDE
AUSTRALIA
APRIL 2014
Our Café Types
JAMAICA BLUE
FIONA STANLEY
HOSPITAL
PERTH
AUSTRALIA
JUNE 2014
| 13
Our Café Types
| 15
JAMAICA BLUE
JOONDALUP
LAKESIDE
PERTH
AUSTRALIA
MARCH 2014
Fine Coffee Selection
THERE’S
SO MUCH
MORE
TO OUR
NAME...
The name Jamaica Blue
originates from the
renowned and majestic
Blue Mountains in Jamaica
where the climatic
conditions are ideal for
growing premium coffee.
Built on the foundations of
Fine Coffees and Fabulous
Food, Jamaica Blue
cafés lead the market in
delivering a truly unique
experience to customers
in a relaxed contemporary
setting.
| 17
SINCE 1992 OUR MASTER ROASTER HAS
BEEN SOURCING THE FINEST COFFEE BEANS
IN THE WORLD, INCLUDING THE WALLENFORD
ESTATE® SINGLE-ORIGIN FROM THE BLUE
MOUNTAIN REGION OF JAMAICA
1 2 3
JAMAICA BLUE
SIGNATURETM
BLEND
Blend of 100% Arabica beans
sourced from six of the finest
coffee growing regions around
the world
Medium intensity with a
well balanced body
Strong finish with a hint of
chocolate
JAMAICA BLUE
ORGANIC
FAIRTRADE
WALLENFORD
ESTATE®
JAMAICA BLUE
MOUNTAIN®
COFFEE BLEND
100% Arabica beans sourced
from leading organic growing
regions around the world
Single origin coffee from the
prestigious Wallenford Estate® in
the Blue Mountains of Jamaica
Mild to medium intensity
Perfectly Balanced
Rich and earthy with a smooth
soft finish
Bright and sweet with a crisp
finish
Our Food Perfections
| 19
AT JAMAICA BLUE, IT’S
ALL ABOUT INGREDIENTS
Every dish served at a Jamaica Blue café is created using simple, fresh, locally - sourced, quality ingredients.
Our recipes are simple and uncomplicated - classic dishes with a twist - allowing the taste and goodness of the
ingredients to shine through.
OUR RANGE OF
LIGHT OFFERINGS
GIVE OUR
FOOD CHOICES
MORE WEIGHT
Jamaica Blue attracts the kind of franchise partner who’s keen to put their own personal stamp on their business.
Ours is not a ‘cookie cutter’ culture. Our franchise partners develop their own menu from a range of seasonal
menu options, responding to their own passions, local tastes and the availability of seasonal produce in their area.
All the indulgence,
with none of the guilt
That’s what Jamaica Blue’s
delectable Lite BlueTM range
is all about. Teaming up with
Food and Nutrition Australia
this range features a
selection of healthy dishes
that are high in taste and
flavour but reassuringly low
in kilojoules, calories and
fat, meaning you can enjoy
a delicious meal or snack
without compromising on
health.
A Two-Way Partnership
| 21
WHAT DOES IT TAKE TO MAKE A SUCCESSFUL
JAMAICA BLUE FRANCHISE PARTNERSHIP? THE MAGIC ONLY
HAPPENS WHEN SOME CRITICAL FACTORS ARE IN PLACE.
A franchise partner should expect the
following from the relationship:
Critical to the success of a Jamaica Blue café are
key qualities in our franchise partners:
A well-developed range of innovative Innovative advertising and marketing Enthusiasm, ambition, a strong work Financial security and the capacity
products and services and the
campaigns and an annual
ethic and the passion to deliver an
to open and operate the café and
means to produce them.
calendar of strategic initatives.
exceptional customer experience.
support any onging costs.
Comprehensive training and
business expertise with easy access
to proven business systems.
Continual innovation ensuring
the brand remains relevant and
attractive to customers.
Good communication skills
and the ability to build a
motivated team.
A strong understanding of the Jamaica
Blue DNA and a commitment to
deliver the brand standards.
| 23
First café opened in Cambridge in 2014.
The Jamaica Blue franchise network
operates in the exciting food retail
environment. Key to our growth has
been the adaptability of the model
delivering varied formats from
fully licensed café restaurants, to
kiosks, to hole-in-the-wall espresso
bars delivered in shopping centres,
residential and commercial buildings,
airports, hospitals and high streets.
Our simple philosophy, together
with our empowered and passionate
franchise partners are the Jamaica
Blue recipe for continued success.
Key to our success has been Return
on Investment (competitive returns
delivered to Franchise Partners),
brand relevance, continual evolution
in store design, product innovation
and marketing. Jamaica Blue has
achieved wide recognition and
reputation by delivering best of breed
business systems in training, IT,
business management, marketing
and field support.
First café opened in Shanghai
China in 2005. There are now more
than 21 cafés throughout China
First café opened in Dubai in 2008.
There are now 7 cafés throughout
the UAE and growing.
The Island of Jamaica
Although we have no cafés on the Island
of Jamaica you could say that a little part of
our heart resides on some loft atop the Blue
Mountains of Jamaica overlooking the lush coffee
plantations that the island is famous for.
First café opened in
Kuala Lumpur in 2014.
First café opened in Miranda
NSW in 1992. There are more than
100 cafés throughout Australia.
First café opened in North City in 1998. There are now
6 cafés throughout New Zealand.
If you think a Jamaica Blue franchise is the right fit for you, then get in
touch with the relevant state development manager. Once you contact
us, we will discuss how the Jamaica Blue franchise operates, current
locations opportunities and the investment guide.
NSW/ACT
Greg Tiddy
[email protected]
0421 145 116
QLD/NT
Luke Stenner
[email protected]
0421 145 117
VIC/SA/TAS
Tony Brusch
[email protected]
0401 989 547
WA
Vic Pardini
[email protected]
0401 989 549
WWW.JAMAICABLUEFRANCHISE.COM.AU
The Jamaica Blue name and/or logo are owned by Foodco Group Pty Ltd or its subsidiary Jamaica Blue Pty Ltd in Australia, New Zealand, Kuwait, United Arab Emirates, Saudi Arabia, Oman and
Bahrain. Elsewhere they are trademarks of Coffee Marks Ltd of Kingston, Jamaica and used under licence.