our IDENTITY - ZEE Entertainment

Transcription

BRAND MANUAL
our IDENTITY
1 |
Zee Entertainment Enterprises Limited (ZEE) is one of India’s leading
television, media and entertainment companies and the largest
producers and aggregators of Hindi programming in the world. Having
redefined entertainment for millions of viewers across the globe, ZEE’s
20-year industry presence provides it the expertise of anticipating
viewers’ interest. It delivers the content synchronized with future
trends, translating viewer aspirations into vibrant realities.
ZEE has evolved from a single-channel entity to the 34-channel media
and entertainment conglomerate. ZEE pioneered the entire TV &
Broadcasting Industry which stands at over 7 billion USD today. This
was made possible only with the pioneering vision of Mr.Chandra.
With an extensive library housing over 120,000 hours of television
content and more than 3,500 movie titles from foremost studios and
of iconic film stars, ZEE has established its footprints across 169
countries, entertaining 700 million viewers globally.
ZEE ENTERTAINMENT ENTERPRISES LIMITED
CONTENTS
BRAND GUIDLINES
STATIONERY STYLES
Brand Philosophy
05
Visiting Cards - Domestic
20
Brand Values
07
Visiting Cards - International
21
Brand Elements
08
Letterhead & Envelope
22
Construction09
Access Card & E-Mail Signature
23
Identity Clearspace:
Safe/Exclusion Zone
Posters24
10
BRAND TYPOGRAPHY
Typography11
Corporate Type
26
Colour Palette
12
Font Usage
27
Brand Dos/Don’ts
14
Secondary Documents29
Placement on Colour Backgrounds
16
Placement on Shades of Black
18
CORPORATE SIGNAGE
Office Signage35
VISUAL PROPERTIES
Print Grids 37
Layout Formats 38
4 |
brand GUIDELINES
5 | Brand Guidelines | Brand Values
BRAND PHILOSOPHY
6 | Brand Guidelines | Brand Philosophy
BRAND PHILOSOPHY
Vasudhaiva Kutumbakam:
The concept originated in the Maha Upanishad in a shloka describing the laskshana/behavior of great
men who are elevated to bramhisthiti of spiritual realm.
Only small men discriminate saying: One is a relative; the other is a stranger. For those who live
magnanimously the entire world constitutes but a family.
At ZEE, we’ve embraced this 2000-year-old maxim as a belief. It shapes our values. It guides our actions.
It defines our purpose.
7 | Brand Guidelines | Brand Values
BRAND VALUES
ZEE Entertainment has adopted the philosophy of Vasudhaiva Kutumbakam as its global positioning. Mentioned
below are the essential tenets that will aid the employee in upholding the ‘Vasudhaiva Kutumbakam’ philosophy
and values in daily life, at the workplace and outside of it.
RESPECT
SHARING
Be respectful and courteous towards others - even if you don’t
Sharing and communication will be your most powerful tool in a high
necessarily like a particular person.
action organization such as this.
GENEROSITY
SUPPORT
Offer to help others if there’s anything you might be able to do to
Helping others when they are in need will be a cause of pride in the
assist them and make their job easier.
organization.
COMPASSION
LOYALTY
Act with compassion in all social situations at the workplace be it
Being loyal to your organization and superiors will only act as a
helping out or working together.
stepping stone to corporate success.
TOLERANCE
Make sure you are sensitive to the rules of the organization and the
needs of your coworkers.
8 | Brand Guidelines | Elements
BRAND ELEMENTS
‘ZEE ENTERTAINMENT’ and ‘ZEE’ logo should always be used in
conjunction with each other.
In case of space constraints where the “positioning line –
Vasudhaiva Kutumbakam - The World is My Family” cannot
be utilized, the mentioned alternate logo unit pattern should be
observed.
THE TYPEFACE:
A balanced blend of traditional and modern Indian (the horizontal
Devnagri line over a word + the modern ‘Trojan Pro’ font). It is
reflective of the group’s Indian heritage as well as its contemporary
outlook.
THE DANDS:
On either side of ‘Vasudhaiva Kutumbakam’ amplify the authentic
Vedic origin of the ideology. The Dands used at the beginning and
end of a sentence also signify completeness, emphasizing that
when everyone lives by this ideology the world will be complete.
THE TILAK/BINDU:
It is the ritual mark on the forehead. It can be a sign of a blessing or
a greeting. It is usually made out of a red vermilion paste (kumkum).
It is applied between the brows, which is considered the seat of
latent wisdom. But more importantlyit isused when welcoming
another into your home.
9 | Brand Guidelines | Construction
CONSTRUCTION
‘ZEE ENTERTAINMENT’ and
‘ZEE’ logo should always be
used in conjunction with each
other.
The height of the ‘ZEE
ENTERTAINMENT’ unit
(x-height) is the basic measure
for all sizes and proportions.
It is separated from the ‘Z’
symbol by a distance of 1/2x.
10 | Brand Guidelines | Exclusion Zone
IDENTITY CLEARSPACE:
SAFE/EXCLUSION ZONE
The dotted line (grey patch)
around the logo indicates the
2X
2X
minimum exclusion zone into
which nothing should intrude.
This zone, which measures
twice as much as the height of
the x on all sides (that is 2x), has
X
been designed to ensure that
the logo never appears cluttered
by other graphics.
2X
2X
11 | Brand Guidelines | Typography
TYPOGRAPHY
A handmade logo which is a
graphic element and not the
typeface.
The typeface used for ‘ZEE’ is
a modification of the ‘Eurostile
Bold Extended’ font.
The typeface used for
‘ENTERTAINMENT’ is
‘Helvetica Neue LT Std 75 Bold’
The typeface used
for ‘VASUDHAIVA
KUTUMBAKAM’ & ‘THE
WORLD IS MY FAMILY’ is
‘TROJAN PRO’
12 | Brand Guidelines | Colour Palette
COLOUR PALETTE
PRIMARY COLOURS
PANTONE DS 233-4 C
CMYK 60 0 0 5
RGB 65 190 232
PANTONE Black C
CMYK 0 0 0 100
PANTONE 485 C
CMYK 0 100 100 0
13 | Brand Guidelines | Colour Palette
COLOUR VARIATIONS
CMYK 0 0 0 60
CMYK 0 0 0 100
CMYK 0 0 0 60
14 | Brand Guidelines | Do’s / Don’ts
BRAND DO’S / DON’TS
Don’t stretch
Don’t squeeze
Don’t use the logo
in complete reverse
Don’t use the logo
in outline
Don’t change proportions
of the logo elements
Don’t mix/add colours
Don’t mix/add colours
Don’t use as
watermark/faded colours
Correct
Correct
15 | Brand Guidelines | Do’s / Don’ts
It is advised to utilize the logo
in its entire form, in case of
space constraints where the
“positioning line – Vasudhaiva
Kutumbakam - The World is My
Vasudhaiva Kutumbakam
THE WORLD IS MY FAMILY
Family” cannot be utilized, the
below mentioned alternate logo
Vasudhaiva Kutumbakam
THE WORLD IS MY FAMILY
Correct
Entertainment Unit Missing
Correct
Entertainment Unit Missing
unit pattern should be observed:
16 | Brand Guidelines | Placement on Colour Backgrounds
PLACEMENT ON
COLOUR BACKGROUNDS
White Background
Light-Tones
Black Background
Never use the logo
on red background since
it carries the bindu
in red which won’t be visible
Same Colour
Dark-Tones
17 | Brand Guidelines | Placement on Colour Backgrounds
PLACEMENT ON
COLOUR BACKGROUNDS
It is advised to use the logo in the white patch against busy/red background as shown above.
Don’t
Don’t
Correct
Correct
Don’t
Don’t
Correct
Correct
Don’t
Correct
18 | Brand Guidelines | Placement on Shades of Black
PLACEMENT ON
SHADES OF BLACK
Shade card to clarify the usage of the logo.
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
19 |
stationery STYLES
20 | Stationery Styles | Visiting Cards - Domestic
VISITING CARDS - DOMESTIC
The Corporate Brand aims
Front
at establishing a consistent
brand look and feel across
Punit Goenka
all the communication touch-
MANAGING DIRECTOR & CEO
points. The same applies for
our Corporate Stationary,
ZEE ENTERTAINMENT ENTERPRISES LTD.
Continental Building, 135, Dr. Annie Besant Road,
Worli, Mumbai 400 018. India.
which plays an important role in
portraying our company’s image
+ 91 22 2483 1234
for external audiences. Hence
+ 91 91 6717 1986
it is extremely crucial for us to
+ 91 22 2481 1395
[email protected]
ensure that strict processes
are followed while printing the
same.
Back
AN
/ZEECorporate
ENTERPRISE
www.zeetelevision.com
21 | Stationery Styles | Visiting Cards - International
VISITING CARDS - INTERNATIONAL
The administration team at the
Front
registered office is responsible
to centrally monitor and facilitate
Punit Goenka
the creatives designed and
MANAGING DIRECTOR & CEO
approved by the corporate
brand team, for all the offices,
ZEE TECHNOLOGIES (GUANGZHOU) LIMITED
Room 1610, Southern Securities Building,
#148 Ti Yu Rd East, Tianhe District
Guangzhou, Guangdong, PRC. PC: 510620
including international locations.
The new creatives for the
+86 2038931510
corporate stationary elements
+86 2038931510
are listed below. No other
+86 2038931510
previous designs or creatives
[email protected]
should be utilized w.e.f.:
01/07/2013
Back
Punit Goenka
+86 2038931510
+86 2038931510
+86 2038931510
[email protected]
AN
ENTERPRISE
/ZEECorporate
22 | Stationery Styles | Letterhead / Envelope
LETTERHEAD / ENVELOPE
Continental Building, 135, Dr. Annie Besant Road, Worli, Mumbai - 400 018. India.
Continental Building, 135, Dr. Annie Besant Road, Worli, Mumbai - 400 018. India.
23 | Stationery Styles | Access Card / E-mail Signature
ACCESS CARD / E-MAIL SIGNATURE
AKSHAY SAKSENA
24 | Stationery Styles | Posters
POSTERS
It is advised that all offices,
including the registered office,
should change the reception
branding, and replace the same
with the below mentioned
logo unit. It is also advised to
ensure that all communication
collaterals viz. posters, banners,
notice board communications,
etc. carrying the old logo unit
should be either discarded or
re-designed and replaced with
the new logo unit.
Logo should be on a white
background. Bottom aligned
and in the centre.
25 |
brand
TYPOGRAPHY
26 | Brand Typography | Corporate Type
CORPORATE TYPE
CORPORATE FONT
The primary brand font is
Helvetica Neue Lt Std and
should be used consistently
across applications.
CORPORATE TYPEFACE
Helvetica Neue Lt Std 75 bold
Helvetica Neue Lt Std 45 Light
Helvetica Neue Lt Std 46 light italic
ABCDEFGH
abcdefghijkl
123456789
ABCDEFGH
abcdefghijkl
123456789
ABCDEFGH
abcdefghijkl
123456789
Helvetica Neue Lt Std 65 Medium
Helvetica Neue Lt Std 55 Roman
ABCDEFGH
abcdefghijkl
123456789
ABCDEFGH
abcdefghijkl
123456789
In cases where the application
is dependant on the user’s
system or online then,
Trebuchet, a Windows default
font must be used.
ONLINE COMMUNICATION
Trebuchet MS Bold
Trebuchet MS Regular
Trebuchet MS Italic
ABCDEFGH
abcdefghijkl
123456789
ABCDEFGH
abcdefghijkl
123456789
ABCDEFGH
abcdefghijkl
123456789
27 | Brand Typography | Font Usage
FONT USAGE
A4 PUBLICATION
Type needs to be clear and
legible. The typography should
reinforce the brand message.
Headlines:
The chosen faces are strong
letter forms that allow light or
TYPE MUST CATCH
YOUR ATTENTION !
white areas to breath. Show
Subheads:
10.5, 11.5 pt leading
lightness of touch in your use
of type. Do not centre align
headings and avoid setting
them in italics.
The following sizes have been
Bodycopy:
Helvetica Neue Lt Std 45 light /55 roman
9.5 pt, 11.5 pt leading
mentioned for an A4 size design.
The header can vary as per
layout requirments.
Bullets:
Typography:
legible.The typography should
white areas to breathe.
white areas to breathe. Type
needs to be clear and legible.
> The typography should rein
force the brand message.
> The chosen faces are strong
> Type needs to be clear and
legible.The typography
should reinforce the brand
message.
letter forms that low light or
The typography should
white areas to breath.
28 | Brand Typography | Font Usage
FONT USAGE
PUBLICATION SMALLER THAN A4
TYPE MUST CATCH
YOUR ATTENTION !
Headlines:
Helvetica Neue Lt Std 75 bold | 20 pt or more
Subheads:
Helvetica Neue Lt Std 75 bold | 10/11 pt
Introduction
In 1992, ZEE was established with strong values, focusing on
Customer, Excellence, Creativity, Integrity, and to this day we still
espouse these values. It is my belief that the key attributes that we
have adopted since inception are Vision and Innovation. Not just in
thought, but in action. This has helped us to achieve domain expertise
and consistent growth levels, emerging as industry leaders with a
single-minded focus on realising aspirations.We have a proven track
record, which provides us with an enviable 30-channel network,
reaching 650 million viewers across 168 countries. With a financially
robust business model and a professional team, we are one of the
largest content producers and aggregators globally.
Bodycopy:
Helvetica Neue Lt Std 45 light /55 roman
size 9 pt, 11 pt leading
In 1992, ZEE was established with strong values, focusing on
Customer, Excellence, Creativity, Integrity, and to this day we still
espouse these values. It is my belief that the key attributes that we
have adopted since inception are Vision and Innovation. Not just in
thought, but in action. This has helped us to achieve domain expertise
and consistent growth levels, emerging as industry leaders with a
single-minded focus on realising aspirations.We have a proven track
record, which provides us with an enviable 30-channel network,
reaching 650 million viewers across 168 countries. With a financially
robust business model and a professional team, we are one of the
largest content producers and aggregators globally
DONTS
x
Force justified
legible. The typography
should
reinforce
the
brand
message.
x
Do not use these alignments for body text
Centered
legible. The typography
should
reinforce
the
brand message.
x
Centered
Elements Of Brand
Identity
x
Do not use these alignments for header
Italics
Elements Of Brand
Identity
29 | Brand Typography | Secondary Documents
SECONDARY DOCUMENTS
CASH MEMO
Continental Building, 135, Dr. Annie Besant Road, Worli,
Mumbai - 400 018. India.
+ 91 22 6697 1234
+ 91 22 2481 1395
+ 91 91 6717 1986
[email protected]
CASH MEMO
S. NO.
Quantity
DATE :
Rate
Description
TOTAL
SIGN :
Amount
SECONDARY DOCUMENTS
INVOICE
+ 91 22 6697 1234
+ 91 22 2481 1395
+ 91 91 6717 1986
[email protected]
INVOICE
Bill To
OFFICE NAME
Invoice No. :
Street name, Area,
City - pin code
Code
DescriptionR
Date
:
Due By
:
QT Y
nR ate
Amount
TOTAL
(Rupees:One Lakh Sixty Eight Thousand Five Hundred and Forty Only)
Service Tax No. :
Authorized Signature or Sea l
PAN No. :
Thank you For
SALES RECIEPT
SALES RECIEPT
DATE :
Quantity
Description
TOTAL
Sales Made With
:
[ ] Cash
:
[ ] Credit Card
:
[ ] Check, No.
:
[ ] Other
:
Rate
Amount
SECONDARY DOCUMENTS
VOUCHER
+ 91 22 6697 1234
+ 91 22 2481 1395
Amount
Date No.
+ 91 91 6717 1986
[email protected]
CASH VOUCHER
Description
Charged to
Recieved by
Approved by
RECIEPT
C ash
:
Check, No.
:
Amount Received
Money Order, No. :
RECIEPT
For :
Money Received by
:
Date
Receipt No.
MESSAGE SLIP
+ 91 22 6697 1234
+ 91 22 2481 1395
+ 91 91 6717 1986
[email protected]
Message Slip
To
Date
Caller
Timming
Ur gent :
Yes
No
Please call back :
Yes
No
Fr om
Will call back :
Phone No .
M essage
From Desk/ Tel Operator :
Yes
No
34 |
corporate
SIGNAGE
35 | Corporate Signage | Office Signage
OFFICE SIGNAGE
LOGO SIGNAGE ON GLASS AND METAL AT ENTRANCE
The logo can be etched on
glass and metal surfaces for
applications like signage,
souvernirs, trophies etc. Frosted
vinyl can also be used for
achieving an etched effect on
glass.
logo etched on glass
metal cut logo on glass
logo etched on metal surface
logo 3D cutout on metal
36 |
visual
PROPERTIES
37 | Visual Properties | Print Grids
PRINT GRIDS
Creating a consistent grid gives
structure and flexibility to our
printed communications. Grids
are the foundation of all great
print design.
The grid has been created with
a six columns which is flexible
because you can scale
it up and down on the page
and structured so it will fit
exactly.
The grid has been developed
to provide the support
mechanism for a wide variety
of designs and page layouts.
A4 formats
unconventional formats
38 | Visual Properties | Layout Formats
LAYOUT FORMATS
ADVERTISEMENTS PRINT
HEADER (font size or type according to desing
LOGO
IMAGE
SPONSOR LOGOS
Border width variable as per design
HOARDINGS
HEADER (font size or type according to desing
IMAGE
SPONSOR LOGOS
LOGO
LAYOUT FORMATS
NEWSLETTER
CORPORATE WEBSITE
LAYOUT FORMATS
ANNUAL REPORT
CORPORATE WRAPPING PAPER & CARD
ZEE CORPORATE
With Best Compliments
BEST COMPLIMENTS CARD
LAYOUT FORMATS
SOCIAL MEDIA
Linkedin Corporate Profile
MD & CEO’S TWITTER PROFILE
ZEE CORPORATE PAGE ON FACEBOOK
Roland Landers
Head - Corporate Brand
[email protected]
Continental Building, 135, Dr. Annie Besant Road,
Worli, Mumbai – 400 018. India

our IDENTITY - ZEE Entertainment

Transcription

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