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2014 Univision Radio South Florida
WAMR-FM STATION
PROFILE & COVERAGE MAP
WAMR-FM / AMOR 107.5 has been South Florida’s Market Leader in Spanish
Language Adult Contemporary Radio station since its launch over 10 years ago.
AMOR 107.5’s carefully programmed Spanish contemporary music and
charismatic hosts continue to capture the hearts of South Florida listeners year
after year.
Station Format:
Spanish / Adult Contemporary
Station ID:
WAMR-FM 107.5
Signal Coverage:
Dade, Broward, and Lower Palm Beach
Power:
100,000 Watts
Years On Air:
Eighteen (18)
Language:
Spanish
Hours per Day:
24 Hours
2
WAMR-FM PROGRAM SCHEDULE
Monday-Friday
Show Title
Host
Time
Period
“Pre-Desayuno Musical”
Julio Cesar Machado
5a-6a
“Desayuno Musical”
Javier Romero, Osvaldo Vega y Paula Arcila
6a-10a
“Coffee Break”
Javier Romero
10a-11a
“El Show de Alberto Sardiñas”
Alberto Sardiñas
11a-3p
“Tardes Calientes”
Jose Antonio Alvarez & Roxana Garcia
3p-7p
“En La Noche”
Santiago Franco
7p-12m
Saturday
Sunday
Music Programming
6a-10a
Music Programming
6a-8a
Rodrigo Duran
10a-3p
“Amor Celestial” con Hector Serpas
8a-10a
Efrain Garcia
3p-7p
“Hit Parade de America”
10a-12n
Santiago Franco
7p-10p
Rodrigo Duran
12n-4p
“Hit Parade de America”
con
Javier Romero
10p-12m
“Intimo” con Alberto Sardinas
7p-9p
El Show de Maria Marin
9p-11p
Music Programming
11p-12m
3
WAMR Listeners Are Big Spenders
2014 Annual Retail Spending Power
of WAMR A18+ Listeners
$1.3 billion
$895 million
Supermarkets & Grocery Stores
Clothing & Accessories
$1.6 billion
$386 million
New Car Dealers
Wireless Telecommunications
$409 million
Electronics & Appliances
$177 million
Furniture & Home Furnishings
Stores
5
Source: Nielsen Audio Station Bonus Spending, Q3, 2014.
“El Desayuno Musical”
with Javier Romero on WAMR
#1 AM Drive Show With Hispanic Adults &
Hispanic Female Listeners!
Average Share • M-F 6a-10a • Sept/Oct/Nov 2014 PPM
Among All Stations In The Market
•HW18-49
•HA25-54
•HW25-54
7
Source: Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood, Sept/Oct/Nov 2014
“Tardes Calientes” with
J. Antonio & Roxana
#1 in The Afternoons Among Hispanic Adults, Men and
Women
Average Share • M-F 3p-7p • Sept/Oct/Nov 2014 PPM
Among All Stations In The Market
•HA18-49
•HW18-49
•HA25-54
•HM25-54
•HW25-54
Source: Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood, Sept/Oct/Nov 2014
WRTO-FM
STATION PROFILE & COVERAGE MAP
WRTO-FM/ MIX 98.3 reflects Miami’s diversity by playing a wide range of today’s top Spanish
and English hits. Mix 9-8 targets the upwardly mobile, technologically savvy 18-49 year olds
that actively participate in Miami’s unique and exciting lifestyle. The station has skyrocketed in
popularity since it’s debut, ranking #1 with Hispanics 18-49*.
Station Format:
Spanish CHR
Station ID:
WRTO-FM 98.3
Signal Coverage:
Dade, Broward and Monroe
Power:
100,000 Watts
Language:
Spanish
Hours per Day:
24 Hours
12
WRTO-FM PROGRAM SCHEDULE
Monday-Friday
Show Title
Host
Time Period
Mix 98 Music
Efrain Melendez
12m-6a
Mix Morning Show
Enrique Santos, Luisa Fernanda
6a-11a
Mix 98 Music
Liliani Gonzalez
11a-12n
Mix de las 12
Liliani Gonzalez
12n-1p
Mix 98 Music
Liliani Gonzalez
1-3p
Mix 98 Music
Tony Banana
3p-7p
Mix 98 Music
Juancho
7p-12m
Saturday
Sunday
Show Title
Host
Time Period
Show Title
Host
Time Period
Mix 98 Music
Efrain Melendez
12m-6a
Mix 98 Music
Automation
2a-10a
Mix 98 Music
Automation
6a-10a
Mix 98 Music
Liliani Gonzalez
10a-4p
Mix 98 Music
Board Op (Gigi)
10a-4p
Mix 98 Music
Tony Banana
4p-5p
Uforia Countdown
Enrique Santos
5p-6p
Mix 98 Music
Tony Banana
6p-10p
Mix 98 Music
Automation
10p-12m
Mix 98 Music
Juancho
4p-10p
Club Mix
DJ Xtreme
10p-2a
13
Mix Morning Show with Enrique Santos
and Luisa Fernanda
#1 in AM Drive Among Hispanic Men
Average Share • M-F 6a-10a • Sept/Oct/Nov 2014 PPM
Among All Stations In The Market
•HM18-34
•HM18-49
•HM25-54
Source: Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood, October 2014
The Univision America Network
 Univision’s News/Talk/Sports network designed to inform, entertain, and
empower Hispanic listeners
 It includes radio stations in top Hispanic
markets across the country and features
local, national and international news,
weather and traffic updates, as well as
shows focused on the issues that matter
most to Hispanics, including current
events, health and family, finances,
education, sports, and entertainment
More Listeners
More Shows
More Exposure
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Univision America 1140
Targeted On-Air Environments
Weekday Programming
DeCostaaCosta
M-F 6a-9a
National andInternational Talk
A EstaHoraconAlmora
M-F 9a-10:30a
NewsTalk andPolitics
Dra.IsabelShow
M-F 1 p– 2p
Self Empowerment
FernandoEspuelas
M-F 2 p-4p
Current EventsandPolitics
El Show deMariaMarín
M-F 12p-1p
MotivationalTalk
JoséLuisLópezSalido
LocuraDeportiva
M-F 6p–7p
AllSportsShow
Helen Aguirre
M-F 4p-6p
NationalIssuesandPolitics
RubénLuengas
M-F 7 p– 9p
Current Events
18
WAQI-AM STATION PROFILE &
COVERAGE MAP
WAQI 710 AM reaches South Florida’s Hispanic adult listeners as far south as Key West and
as far north as Daytona Beach, with east/west coverage from Miami to Naples. Our upscale
programming appeals to affluent Hispanics. Top-rated news commentators promote a
close and loyal relationship with Miami’s Hispanic community.
WAQI is the pulse of the Hispanic community from sign on to sign off. The station is full of
credible and well-respected personalities. Exclusive programs to WAQI include news,
commentaries, Armando Perez Roura, Martha Flores and “La Tremenda Corte”.
Station Format:
News-Talk
Station ID:
WAQI-AM 710
Signal Coverage:
Dade, Broward, Monroe, and Palm Beach
Power:
50,000 Watts
Years On Air:
Twenty (20)
Language:
Spanish
Hours per Day:
24 Hours
22
Radio Mambí 710
Targeted On-Air Environments
Weekday Programming
Noticias 23 Al Amanecer
(Simulcast) M-F 5a-7a
Local and National News
En Caliente
M-F 12p-12:30p
News Talk
El Atico de Pepe
M-F 5p-7p
Nostalgia and Entertainment
Pedaleando Con Bernie
M-F 7a-9a
News Talk
Ninoska en Mambí
M-F 1p-3p
Local ,National Issues and Politics
En Caliente
M-F 7 p –8p
News talk and Politics
En Mi Opinión
M-F 9a-11a
Current Events News Talk
Al Ritmo de Miami
M-F 4p – 5p
Local Current Events
La Noche y Usted
M-F 9p-12m
News Talk and Politics
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Univision Radio Is More than Just Radio…..
Streaming, Mobile, Facebook and Digital
Social
Networks
Mobile
Listen through the
Univision Radio app and
interact on our Mobile
sites.
Streaming
Listeners “stream” our radio
stations live so they can listen at
work or while they are online at
home.
Univision Radio:
Bring this coupon
into any
Walgreens or
CVS for a free
sample of Take 5
Gum’s newest
flavor, yellow
mellow.
Digital
Radio drives listeners to connect
with Univision.com
www.wamr.com
www.mix983.com
www.waqi.com
www.wqba.com
Listeners join the radio
station’s “VIP club,” log
onto DJ’s “Facebook”
pages, or “Tweet” with
them.
27
Our Signature Events & Sponsorship Opportunities
Three Kings Day Parade
Date: January, 2015
Attendance: Over 500,000
Event Info: An all day family parade that travels down 14 blocks of Calle 8 featuring floats, local
celebrities, Radio and TV personalities, marching bands and local cultural groups. The parade is
produced by Univision Radio Miami and is one of the top 5 Hispanic events in terms of attendance in
the country
Familia y Hogar Expo
Date: May, 2015.
Attendance: 40,000 over the two days
Event Info: A Two day expo event designed for the entire family that features “themed” pavilions such
as Health, Beauty, Auto, Sports, Fashion, Cooking, Finance and much more. A great opportunity for
sampling, experiential marketing and much more
Miami Heat, Miami Dolphins, Miami Marlins
Date: Miami Heat: October -March, Miami Dolphins: Sept- Jan, Miami Marlins: April-Oct
Event Info: WQBA is the official voice in Spanish of the Miami Dolphins. WAQI is the official voice in
Spanish of the Miami Marlins and the Miami Heat. We have pre-game, post-game and in game
opportunities for all of our sports properties. We can also bring a themed remote or live broadcast to
your retail location.
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