Digital Media and Video Advertising

Hello.
Located in Grants Pass, OR
Digital Media and Video Advertising
What is most cost effective?
What is my target audience?
What is the most effective strategy?
What is Digital Media and
Video Advertising?
A person sees on average 50-250
online ads a day in the form of
digital media
That average increases in
younger generations
We may be on our phones TOO often…
64% of advertisers said online
video is an equally more
effective medium than TV
Young viewers
Popular shows
More $$$
One Week Sample $500
The Travel Industry Specialist
Advertiser:
Station Contact:
Name: Darin Claiborne
Phone: (541) 773-7373
Fax:
Email: [email protected]
Agency:
Buyer:
Length(s):
:30
Proposal #:
550138
Market [Rank]: MEDFORD-KLAMATH FALLS, OR [140]
Program
Books:
Nov-14MEDFORD-KLAMATH FALLS, OR
Flight Dates:
04/01/15 - 04/05/15
Rate
Wed Thu
Fri
Sat Sun
Time
Days
4/1
4/2
4/3
4/4
4/5
NEWS10@5AM
$10
1
-
1
-
-
DP Days
Cost
Spots
A18+
CPM
KTVL
M
M-F
5:00A- 6:00A
NEWS10@6AM
M
M-F
6:00A- 7:00A
CBS THIS MORNING
M
M-F
7:00A- 9:00A
CBS SUNDAY MORNING
M
SUN
7:00A- 8:30A
FAMILY FEUD/ MILLIONAIRE
D
M-F
9:00A-10:00A
PRICE IS RIGHT
D
M-F
10:00A-11:00A
RACHAEL RAY
E
M-F
3:00P- 4:00P
THE GOOD WIFE
E
SUN
5:00P- 6:00P
NEWS10 @ 6PM-SAT
H
SAT
6:00P- 6:30P
BONUS ROTATORS
R
M-Su
5:00A- 2:00A
NEWS10 @ 6PM-SUN
H
SUN
6:00P- 6:30P
BLUE BLOODS
L
SUN
11:30P-12:30A
NEWS10 @ 11PM
J
M-F
11:00P-11:30P
NEWS10 @ 11PM-SUN
J
SUN
11:00P-11:30P
KTVL Television Subtotals
A18+
Demo breakdown:
A18+
Month breakdown (calendar):
Apr-15
Dayparts:
$20
2
$28
2
1
1
1
-
-
$84
3
$20
3
1
1
1
-
-
3
-
-
-
-
1
1
1
-
-
-
-
1
1
-
-
-
-
1
-
-
1
-
-
1
-
-
-
-
1
1
-
-
-
1
-
1
1
1
1
1
-
-
-
-
1
$65
-
-
-
-
1
$6
1
-
-
-
-
$40
-
-
-
-
1
$30
1
5
$65
1
1
$40
1
1
$30
$9.48
5
1
$6
$5.26
$55
1
$0
$4.84
$20
1
$55
$4.74
$15
1
$20
$3.13
$55
1
$15
$3.04
$15
1
$55
$3.17
$35
1
$15
$6.67
$60
3
$35
$11.11
1
1
1
Spots
Cost
23
$500
Spots
Cost
23
$500
Spots
Spots %
Cost
Cost %
23
100%
$500
100%
M - MORNING; P - PRIME; J - LATE NEWS; A - ACCESS; W - WEEKEND; H - EARLY NEWS;
S - SPORTS; R - ROTATORS; D - DAYTIME; E - EARLY FRINGE; L - LATE FRINGE; X -
$10.32
$4.29
$4.94
$4.92
KTVL Coverage Map
COUNTY & STATE
TV HHLDS
JACKSON, OR
JOSEPHINE, OR
KLAMATH, OR
CURRY, OR
LAKE, OR
DOUGLAS, OR *
SISKIYOU, CA
DEL NORTE, CA *
MODOC, CA *
80,440
32,940
26,260
9,740
3,140
43,000
18,150
9,200
3,770
170,670
CABLE TV HHLDS
(Charter + Other)
46 %
29 %
41 %
42 %
15 %
32 %
18 %
66 %
15 %
65,196
100%
38%
SATELLITE (ADS) HHLDS
41 %
60 %
50 %
56 %
78 %
59 %
72 %
30 %
82 %
87,042
51%
Source: Nielsen Media Research May 2012
* Counties not in DMA
Benefits of social media
-
It’s free
Millions of users
Constantly being used
Endless amount of advertising
Worldwide reach
And many more benefits…
- Online video ad revenue will reach nearly $5 billion in
2016, while TV ad revenue will decline by nearly 3% per
year.
- Video ad views exploded in 2013, topping over 35 billion
views in just one month.
There are an average of 2.5 billion people who use
the internet frequently
When is your peak season?
Summer?
Winter?
All year around?
What is most cost effective?
What is my target audience?
What is the most effective strategy?
DO NOT
Digital media and/or
video advertisement
One outlet
DO
Digital media and/or
video advertisement
Social Media
TV
Other online outlets
Takes production companies on average 2-3
weeks to produce a video depending on
length and other factors.
YOU
+
=
Great product
Online videos tend to be 1-5 minutes in length
More than 70,000 jobs within 3 years
Pump more than $82 billion
into the U.S. economy by 2025
1/4 mile
1 mile
Drones are often viewed as
military or surveillance
equipment.
www.DronesForTheWorld.com
www.CollegeofDrones.com
Come check out our booth!
We can answer your questions
Come to our booth at 2PM to talk to a Channel 10
representative and have all your questions
answered!