Radio Station Coverage Data

Univision Radio Sta-on Coverage In the Albuquerque Area Sta-on Total Popula-on Hispanic Popula-on % Hispanic KKSS-­‐FM 433,255 250,933 57.9% KKRG-­‐FM 773,026 390,018 50.5% KIOT-­‐FM 649,803 340,916 52.5% KJFA-­‐FM 1,017,223 500,530 49.2% (How to read: Univision Radio’s KKSS signal coverage reaches Hispanics, accounDng for 57.9% share of total populaDon) *AddiDonal available Radio signals can be provided upon request Source: Geoscape. American Marketscape DataStream 2014 Series. Produced by the Geoscape ® Intelligence System (GIS) “The data herein contained will be used exclusively for adverDsing/media decisions related to Univision. Any other use must be explicitly licensed from Geoscape 23 Spanish-Language Radio Efficiency in Albuquerque
SL Radio is The Gateway to The Hispanic Voter
% of Albuquerque Registered Voters are listening to
Spanish Language Radio [1]
% of Hispanic Registered Voters are listening to Spanish
Language Radio [1]
17%
35%
Spanish Language
Spanish Language
Total A25+
Hispanic A25+
Albuquerque’s Univision Radio Delivers An
Unduplicated Audience In Primetime [2]
Univision is the Most Cost Efficient Way to Reach Hispanic
Registered Voters in Primetime [3]
% of Univision Radio’s Hispanic A25+ Who Listen and
DO NOT Listen to Top English Stations
98%
98%
100%
100%
100%
$0.05
86%
$0.04
KKSS
KIOT
KRST
KPEK
KKOB-A
KZRR
$0.02
$0.02
KJFA
KIOT
$0.03
$0.02
KKSS
KZRR
Source: Scarborough R2 2013: Listening to Span. Radio Formats among A25+ and HA25+ Registered Voters; [2] Nielsen Audio Q3 2013 Diary HA25+ MF 8a3p; Univision Radio Combo includes KJFA vs. Top EL Stations; [3] Avg. Primetime (MF 8a-3p) Rates from Media Monitors Sept. 2013 (9.1 thru 9.30) Divided
by HA25+ Registered Voter AQH, MF 6a-3p
KKOB
KRST
20