Why Hispanic

UCI: Q3 Media Kit The “Why Now” Report Why Hispanic Because of… The Near Term Growth 3.2 million Hispanics 18-­‐34 added through 2025 (vs. a non-­‐Hispanic decline) 2015-­‐2025 PopulaSon Change Hispanic Non-­‐Hispanic 6,005,738 3,235,793 +22% 2,084,392
+20% -294,330
18-­‐49 18-­‐34 Source: U.S. Census Bureau 2014 NaSonal ProjecSons released December 2014 The Long Term Growth By 2060, Hispanics are expected to make up nearly 31% of the populaSon NH White 64% 63% 60% 56% 51% 47% 16% Hispanic 12% 19% 22% 25% 28% 13% 8% 6% 2020 2030 2040 Million 129 Million African American Asian 5% Other 3% 2010 31% 179 2050 Source: U.S. Census 2012 Na3onal Projec3ons Released December 2012.
2060 The Spending Growth Hispanic Consumer Spending ProjecPons ($ in Billions) $1,884.1
$1,418.3
$1,021.1
$796.2
+85% increase in Hispanic consumer spending over the next 10 years vs. +50% among NH Source: 2015 IHS Global Insight Hispanic Market Monitor The I
nfluence Use social more, share more Hispanics are 2x as likely to share, and each Hispanic user shares 5x as ohen Shares by Hispanics are 35%more likely to be clicked-­‐on 34% use Instagram vs. 21% of white Non-­‐
Hispanics 17% more likely to use Twiier vs. white Non-­‐
Hispanics. Source: ShareThis Consumer Study Online Sharing Behaviors of Hispanic Consumers Feb 2014; Nielsen Cross Pladorm Report, Table 2 -­‐ Overall Usage by Medium, Q3 2013; Duggan, M., Ellison, N.B., Lampe, C., Lenhart, A,. and Madden, M. “Social Media Update 2014,” Pew Research Center, January 2015. Why UCI Because of… Our Vast Resources Tools and Insights Strategy + Research & Consumer Insights + MarkeSng + Measurement Scarborough Custom-­‐Built Programs Cross-­‐Pla=orm Produc@on Program Management Experian Simmons Geoscape Mintel Nielsen IHS Global Insight And much more at the general and category level UCI’s Strategy & Insights team helps you capitalize on the U.S. Hispanic consumer as a source of growth 360 Programs Mul@media Crea@ve Services UCI’s Innova@on Marke@ng Team provides solu@ons and campaigns that influence our mass, loyal and engaged audience 8 CABLE BROADCAST BRAND EXTENSIONS LEADING BRANDS EMERGING BRANDS ENGLISH LANGUAGE BRANDS LOCAL MEDIA SOLUTIONS TV (61 STATIONS) EXPERIENTIAL 49 MILLION UNDUPLICATED MONTHLY REACH EMPOWERMENT Apps RADIO (67 STATIONS/16 MRKTS) STREAMING RADIO DIGITAL PORTFOLIO ENGLISH LANGUAGE BRAND Our Powerful Franchises Annual mulSmedia events that galvanize our fans The LaPn Grammy® An annual, star-­‐
studded event where LaSn Recording Academy® members honor the best in LaSn music from around the globe. Los Social Media Awards Will honor and award celebriSes and creators of the best social media content that Hispanics love. The biggest personaliSes on social media will get together for this ceremony, and bring millions of followers with them. Nuestra Belleza LaPna A reality contest where women vie for a one-­‐year, on-­‐air talent contract through beauty and talent challenges judged by a celebrity panel and fan votes. Premios Juventud The unique Hispanic youth awards show honoring the most popular in the arts, sports, and pop culture. Premio lo Nuestro The longest-­‐
running LaSn Music award show in the U.S., honoring the best in the LaSn music industry. Premios Univision Deportes The ulSmate sports awards show for U.S. Hispanics, honoring top athletes and teams Hispanics care about most. Copa America Centenario CelebraSng the 100th anniversary of the Copa America – normally just a South American compeSSon – two major soccer confederaSons have joined together into one super tournament. La Banda A new music-­‐based show done in partnership with Simon Cowell. It’s a fresh take on the singing compeSSon format to search the U.S. and LaSn America for the ulSmate LaSno boy band. Teletón Univision’s 28-­‐hour coast-­‐to-­‐coast broadcast fundraiser supporSng Teleton’s mission to improve the quality of life of children with illnesses. 10 Why Now New Q3 OpportuniSes to Fuel your Growth NEW CROSS-­‐ PLATFORM CONTENT UNIVISION: El Grito Premios Juventud Mexico’s Independence Day Hispanic Youth Awards The only show of its kind on Spanish-­‐language television, celebraSng the preferences of Hispanic youth in 24categories that cover everything from music, film, and sports, to fashion, novelas and pop culture. §  July 16, 2015 Millions of U.S. Hispanics watch Mexico’s president ring the bell of patrioSsm while shouSng “Viva Mexico!” straight from Mexico City’s main palace, El Zocalo! This one-­‐hour special hosted by Univision talent will air live from Guanajuato and Mexico City, with cut ins from Los Angeles, and cover all things Mexican pride – music, dance, food, celebraSon and more. §  Coverage across Despierta América, El Gordo y la Flaca and Hoy § September 15th Sabado Gigante Farewell Giant Saturday Get ready for a 13-­‐week Univision Network homage as the longest running variety show in television history says goodbye. From tentpoles, to daily news and entertainment shows, to a documentary special, all of Univision will get involved in the celebra3on. §  Tribute specials will be held across Univision network programming starSng August 15th and will end with the final show on September 19th Dates and Smes are all subject to change NEW CROSS-­‐ PLATFORM CONTENT UNIVISION: Que te Perdone Dios Yo No Creo En Los Hombres May God Forgive You The story of Reneta, a wealthy young woman whose daughter is taken away from her when she announces to her father that she is pregnant with a ranch worker’s child. The child is brought up believing that Reneta is her Godmother, but as years pass Reneta will finally have the courage to confess her deepest secret in order for her daughter to have a chance at happiness.
§ 10PM, July 10th finale I Don’t Trust Men Maria is a poor but ambiSous young girl who is leh at the alter by her fiancé Daniel. When he realizes what he lost, he begins harassing Maria to come back to him, at one point even murdering her best friend Julian who comes to her aid. Daniel pins the murder on Maria and legally takes her child while she is in prison. Will our leading lady take revenge on the man who conned her? § 10PM, July 13th premiere Antes Muerta Que Lichita I’d Rather be Dead than Ordinary The story of an adverSsing agency “whipping girl” who transforms into an empowered woman. This novela uses innovaSve techniques and mulSple pladorms to tell the story of women finding the power within. § 8PM, September 22nd premiere Dates and Smes are all subject to change NEW CROSS-­‐ PLATFORM CONTENT UNIVISION DEPORTES: CONCACAF Gold Cup Liga MX Apetura 2015 Twelve naSonal teams – including those of defending champ USA and powerhouse Mexico – compete for the North/
Central America and Caribbean crown. It’s like a World Cup tournament, just with the teams U.S. Hispanics care about most. §  Each of the 26 matches is in the U.S. and live on Univision Deportes, across Univision, UniMás, UDN and Digital. §  Teams will be giving their all, as spots in Copa America Centenario 2016 and the 2017 FIFA ConfederaSons Cup are on the line. §  July 7-­‐26th 2015 Liga MX, Mexico’s top soccer league, is the most-­‐watched soccer league in the U.S. It’s the league that brings friends and families together week in and week out to cheer the home team, no maier where they live today. Univision Deportes’ coverage of Liga MX spans TV, digital, social, radio and experienSal, with over 200 matches annually. The summer/fall “Apertura” season kicks off July 24. UNIMÁS: Zuleyka Show DaySme Magazine TV show hosted by Puerto Rican Miss Universe Zuleyka Rivera. Beyond the crown, Zuleyka has made a name for herself as an accomplished entrepreneur with her clothing line and as a role model to young kids. The show will feature celebrity interviews, lifestyle segments, topical news discussions, news you can use, entertainment and feature stories. It is geared toward female viewers offering Sps and advice for women of today. Beyond the crown, Zuleyka is well known for Despierta America, Mira Quien Baila and Bailando por un Sueño, among others. §  July 27, 2015 Dates and Smes are all subject to change LEARN MORE: @hispanic411 Univision.net Linkedin.com/company/univision