Q3 Media Kit

UCI: Q3 Media Kit
The “Why Now” Report
Why Hispanic
Because of…
The Near Term Growth
2.8 million Hispanics 18-34 added through 2024
(vs. a non-Hispanic decline)
2014-2024 Population Change
Hispanic
Non-Hispanic
5,161,749
2,776,961
+19%
329,623
+18%
-609,710
18-49
18-34
Source: Source: U.S. Census 2012 National Projections
The Long Term Growth
By 2060, Hispanics are expected to make up 31% of the population
NH White 63.7%
63.0%
59.7%
55.5%
195.8
51.0%
Hispanic
16.3%
19.1%
21.9%
25.0%
27.9%
Million
30.6%
128.8
Million
13.2%
12.2%
African American
Asian 4.7%
Other 3.2%
2010
46.6%
7.9%
5.7%
2020
2030
2040
2050
Source: U.S. Census 2012 National Projections Released December 2012.
2060
The Spending Growth
+74% Hispanic consumer spending over the next 10 years
(vs. +36% for non-Hispanics)
Hispanic Consumer
Spending Projections
(in Billions)
$1,588.4
$1,213.8
$911.3
$766.2
Source: 2013 IHS Global Insight Hispanic Market Monitor
The Influence
Use social more, share more
Hispanics are 2x as
likely to share, and
each Hispanic user
shares 5x as often
Shares by Hispanics
are 35%more likely to
be clicked-on
64%
more likely to
use Instagram
vs. white NonHispanics
19%
more likely to
use Twitter
vs. Total U.S.
Source: ShareThis Consumer Study Online Sharing Behaviors of Hispanic Consumers Feb 2014; Nielsen Cross Platform Report, Table 2 - Overall Usage by Medium, Q3 2013; Pew
Hispanic Research Center’s Internet & American Life Project Spring Tracking Survey, April 17-May 19, 2013. N=2,252, A18+; Post-Election Survey November 19-December 9, 2012,
N=1,802 internet users.
Why UCI
Because of…
Our Vast Resources
Tools and Insights
Strategy + Research & Consumer
Insights + Marketing + Measurement
Custom-Built Programs
Cross-Platform
Production
Scarborough
Program
Management
Experian Simmons
Geoscape
Mintel
Nielsen
IHS Global Insight
And much more at the
general and category level
UCI’s Strategy & Insights team helps
you capitalize on the U.S. Hispanic
consumer as a source of growth
360 Programs
Multimedia
Creative Services
UCI’s Innovation Marketing Team provides
solutions and campaigns that influence our
mass, loyal and engaged audience
8
CABLE
BROADCAST
LEADING BRANDS
LOCAL TV (62 STATIONS)
EMERGING
BRANDS
Our unmatched
portfolio
ENGLISH
LANGUAGE
BRANDS
BRAND EXTENSIONS
LOCAL RADIO (69 STATIONS/16 MRKTS)
EXPERIENTIAL
STREAMING RADIO
DIGITAL PORTFOLIO
ENGLISH
LANGUAGE BRAND
Our Powerful Franchises
Annual multimedia events that galvanize our fans
The Latin Grammy® An annual, starstudded event where Latin Recording
Academy® members honor the best
in Latin music from around the globe.
Mexican Soccer The home to the most
important sports property in Hispanic
America, the Mexican National Team, and the
rights holder of 13 of the 18 Liga MX teams,
the most-watched soccer league in the U.S.
Nuestra Belleza Latina A reality contest where
women vie for a one-year, on-air talent
contract through beauty and talent challenges
judged by a celebrity panel and fan votes.
Premios Juventud The unique
Hispanic youth awards show honoring
the most popular in the arts, sports,
and pop culture.
Premio lo Nuestro The longestrunning Latin Music award show in the
U.S., honoring the best in the Latin
music industry.
La Banda A new music-based show done in
partnership with Simon Cowell. It’s a fresh
take on the singing competition format to
search the U.S. and Latin America for the
ultimate Latino boy band.
Premios Univision Deportes The
ultimate sports awards show for U.S.
Hispanics, honoring top athletes and
teams Hispanics care about most.
Uforia Concert Series and Music Festivals Live
experiences for music lovers in top Hispanic
DMAs, featuring cross-cultural talent with a
Latin sensibility.
Teletón Univision’s 28-hour coast-to-coast
broadcast fundraiser supporting Teleton’s
mission to improve the quality of life of
children with illnesses.
10
Why Now
New Q3 Opportunities
to Fuel your Growth
NEW CROSS- PLATFORM CONTENT
UNIVISION:
Mi Corazón es Tuyo
My Heart is Yours
Ana is in a job she despises, and she has just lost the home she struggled to own. In
an effort to start over, she becomes a nanny to a wealthy widower (Fernando) with
seven difficult children. She manages to charm the children and help them recover
from the loss of their mother. Meanwhile, love blooms between Ana and Fernando!
 Cast: Silvia Navarro and Jorge Salinas
8 PM, July 21, 2014*
Hasta el Fin del Mundo
Until the End of Time
After her father’s death, Sofia takes the helm of her family’s business, a major
chocolate manufacturing company in Latin America. Even though she is engaged,
she feels an attraction to Salvador, a race-car driver who, due to unfortunate
circumstances, is her chauffeur. Sofia and Salvador never tire of demonstrating that
even though there are hurdles, love – and career success – are possible
 Cast: Silvia Navarro and Jorge Salinas
9 PM, August 18, 2014*
*Subject to Change
NEW CROSS- PLATFORM CONTENT
UNIVISION:
La Malquerida
The Bad Mistress
Esteban is a handsome and capable man who offers to give Maria a hand with her
hacienda after her husband passes away. Their relationship eventually becomes one of
mutual love, but as Maria’s daughter develops into a beautiful young woman, Esteban
discovers that he carries a secret passion for her.
 Staring Victoria Ruffo, Christian Meier and Ariadne Diaz
 10PM, August 25, 2014 *
La Gata
The Stray Cat
Esmeralda is a young woman who lives in the marginal neighborhood of La Barranca… a place where
many live in abject poverty without the protection of a family. But there is hope. Esmeralda becomes
friends with a young boy, Pablo, from a good family and they fall in love… a love that has to remain
hidden… a love that is torn apart by lies and deception. But it won’t be long before love triumphs
over all.
 Cast: Maite Perroni (Cuidado con el Ángel) and Daniel Arenas (Corazón Indomable)
 7PM, September 1, 2014*
Va Por Ti
All For You
A new musical reality competition where Latin music’s stars coach teams of
aspiring singers, and viewers vote to save their favorite artists.
 Sundays
 8PM, September 7, 2014 *
*Subject to Change
NEW CROSS- PLATFORM CONTENT
UNIMÁS:
Metástasis
A Spanish-language original production of one of cable television’s biggest
hits, and the winner of 7 primetime Emmy awards, “Breaking Bad.” This is
the story of a struggling high school chemistry teacher who is diagnosed with
inoperable lung cancer. He turns to a life of crime, producing and selling
meth with a former student in order to secure his family’s financial future
before he passes away.
10 PM, June 8, 2014
El Chivo
The Goat
Based on the novel by Nobel Prize winner Mario Vargas Llosa, and set in the
1950’s, this is the real story the brutal dictator, Rafael Trujillo, who
terrorized the Dominican Republic for over 35 years.
10PM September 2014
*Subject to Change
NEW CROSS- PLATFORM CONTENT
GALAVISIÓN:
Medicina Desconocida
Strange Medicine
Dr. Juan Rivera searches for the strangest cures and most exotic medicines around the world
while (reluctantly) facing off with alligators, peyote, and poisonous snakes in his quest for
ancient remedies, treatments, and contemporary medical discoveries.
Starring Chief Medical Correspondent, Dr. Juan Rivera
July 21, 2014
Pequeños Gigantes 1
Little Giants 1
28 kids, three hosts, and seven judges come together to create a unique and charming talent
competition that seeks to find the most gifted child entertainers. Future singers, actors, dancers,
and comedians take the stage to deliver their best, but in the end, only one will take home the
ultimate prize.
 8 PM, Wednesdays
 August 6, 2014
Héroes del Norte 3
Heroes of the North 3
A brand new, Spanish-language original production of one of cable television’s Heroes of the North.
In Season 3, our banda heroes are off on a Caribbean adventure. They are forced to change their
identity, experience a series of bizarre events and return home to face new competition: the women
of “The heroines of the South.”
9 PM, Tuesdays
September 30, 2014
*Subject to Change
NEW CROSS- PLATFORM CONTENT
UNIVISION DEPORTES:
2014 FIFA World Cup
The biggest, broadest and most high-tech Spanish-language World Cup coverage ever will bring
soccer fans 31 days of dedicated programming including all 64 matches LIVE across television and
digital platforms, extensive pre- and post-game analysis, special reporting on Univision’s news and
entertainment shows, and up-to-the-minute original digital content—all designed to deliver a truly
unforgettable World Cup experience.
June 12- July 13, 2014
La Historia Total
The Full Story
Hispanic audiences love storytelling – and this is storytelling around sports.
Univision Deportes will add texture and context to the sports Hispanics care
about most, breathing new life and depth into the events and personalities
fans remember vividly and shedding new light on the deep and wide world of
sports.
Q3 2014*
*Subject to Change
NEW CROSS- PLATFORM CONTENT
EL REY:
Matador
Killer
From the Writer/Producer of Transformers, Star Trek and the Amazing Spiderman 2. An irreverent
and action-packed series that chronicles the unlikely rise of Antonio “Matador” Bravo, an
undercover CIA operative acting as a pro soccer player.
 Producers: Kurtzman/Orci
9PM Tuesdays, July 15, 2014
Lucha Libre
Mark Burnett and El Rey Network partner to bring action-packed Lucha Libre
wrestling events and new league to the U.S. The business will launch with a
weekly one-hour series following the journey of the new Lucha Libre wrestlers
and league. Filmed in Los Angeles.
8 PM, Wednesdays, September 17, 2014
*Subject to Change
NEW DIGITAL ONLY CONTENT
FLAMA:
Hometown Throwdown
17 year old choreographer and viral sensation, Chachi Gonzales, is hitting the road to form
the hottest dance crew across the U.S. Chachi will travel the nation in search of untapped
talent to form teams of dancers in 5 different cities. She will tour the cities for local culture
and style, serve as a guru to the teams, and help to bring out the flavors of their
hometown through choreography. Fans will have the chance to vote for the winning team
to perform live on Despierta America and the Premios Juventud in Miami.
15 Episodes
Q3 2014*
The Secret Life of Babes
Babes aren’t what you think. Just ask Lisa Ramos -- she is one. In Secret Life of Babes (S.L.O.B.), Lisa corrects the
“dangerous” stereotypes that exist about women. She dishes out real talk about the life and times of the so-called
“perfect 10.” In each episode, she takes on a topic and refutes all the myths by telling hilarious, and outrageous stories
from her life through sketch comedy.
Cast: Carlos Corona, Emilio Echevarría
Q3 2014*
*Subject to Change
NEW DIGITAL ONLY CONTENT
UVIDEOS:
Gritos de Muerte y Libertad
Cries of Death and Freedom
A digital-only series that will premiere simultaneously for binge viewing. The show is
based on the Mexican period in the War of Independence between 1808 and 1821.
Cast: Alejandro Tommasi, Alberto Estrella
September 1, 2014*
El Encanto Del Águila
The Charm of the Eagle
A digital-only series that will premiere simultaneously for binge viewing. The 13-episode show is
based on the Mexican Revolution and explores the storylines of Emiliano Zapata, Francisco Villa,
and Venustiano Carranzo.
Cast: Carlos Corona, Emilio Echevarría
September 1, 2014*
Durmiendo con Mi Jefe
Sleeping with My Boss
A digital-only series brings white humor for the entire family through the story of a businessman
(Jorge Ortíz de Pinedo) who loses his fortune due to his wife´s wrath after discovering he is cheating
on her. He is forced to work as a regular employee and starts encountering situations and adventures
he is not prepared for…
 Starring comedian and producer Jorge Ortiz and former Hoy host Raúl Araiza
August 11, 2014*
*Subject to Change
LEARN MORE:
@hispanic411
Univision.net
Linkedin.com/company/univision