Hispanic - Univision


Hispanic - Univision
UCI: Q2 Media Kit The “Why Now” Report Why Hispanic Because of… The Near Term Growth 2.8 million Hispanics 18-­‐34 added through 2024 (vs. a non-­‐Hispanic decline) 2014-­‐2024 PopulaSon Change Hispanic Non-­‐Hispanic 5,161,749 2,776,961 +19% 329,623
+18% -609,710
18-­‐49 18-­‐34 Source: Source: U.S. Census 2012 NaSonal ProjecSons The Long Term Growth By 2060, Hispanics are expected to make up 31% of the populaSon NH White 63.7% 63.0% 59.7% 55.5% 51.0% 46.6% 16.3% Hispanic 12.2% 19.1% 21.9% 25.0% 27.9% 13.2% 7.9% 5.7% 2020 2030 2040 Million 128.8 Million African American Asian 4.7% Other 3.2% 2010 30.6% 195.8 2050 Source: U.S. Census 2012 NaSonal ProjecSons Released December 2012. 2060 The Spending Growth +74% Hispanic consumer spending over the next 10 years (vs. +36% for non-­‐Hispanics) Hispanic Consumer Spending ProjecSons (in Billions) $1,588.4
Source: 2013 IHS Global Insight Hispanic Market Monitor The I
nfluence Use social more, share more Hispanics are 2x as likely to share, and each Hispanic user shares 5x as ojen Shares by Hispanics are 35%more likely to be clicked-­‐on 64% more likely to use Instagram vs. white Non-­‐
Hispanics 19% more likely to use Twiker vs. Total U.S. Source: ShareThis Consumer Study Online Sharing Behaviors of Hispanic Consumers Feb 2014; Nielsen Cross Pladorm Report, Table 2 -­‐ Overall Usage by Medium, Q3 2013; Pew Hispanic Research Center’s Internet & American Life Project Spring Tracking Survey, April 17-­‐May 19, 2013. N=2,252, A18+; Post-­‐ElecSon Survey November 19-­‐December 9, 2012, N=1,802 internet users. Why UCI Because of… Our Vast Resources Tools and Insights Strategy + Research & Consumer Insights + MarkeSng + Measurement Scarborough Custom-­‐Built Programs Cross-­‐Pla=orm [email protected] Program Management Experian Simmons Geoscape Mintel Nielsen IHS Global Insight And much more at the general and category level UCI’s Strategy & Insights team helps you capitalize on the U.S. Hispanic consumer as a source of growth 360 Programs [email protected] [email protected] Services UCI’s [email protected] [email protected] Team provides [email protected] and campaigns that influence our mass, loyal and engaged audience 8 CABLE BROADCAST BRAND EXTENSIONS LEADING BRANDS EMERGING BRANDS ENGLISH LANGUAGE BRANDS LOCAL MEDIA SOLUTIONS TV (61 STATIONS) EXPERIENTIAL 45 MILLION UNDUPLICATED MONTHLY REACH EMPOWERMENT Apps RADIO (67 STATIONS/16 MRKTS) STREAMING RADIO DIGITAL PORTFOLIO ENGLISH LANGUAGE BRAND Our Powerful Franchises Annual mulSmedia events that galvanize our fans The La^n Grammy® An annual, star-­‐
studded event where LaSn Recording Academy® members honor the best in LaSn music from around the globe. Mexican Soccer The home to the most important sports property in Hispanic America, the Mexican NaSonal Team, and the rights holder of 13 of the 18 Liga MX teams, the most-­‐watched soccer league in the U.S. Nuestra Belleza La^na A reality contest where women vie for a one-­‐year, on-­‐air talent contract through beauty and talent challenges judged by a celebrity panel and fan votes. Premios Juventud The unique Hispanic youth awards show honoring the most popular in the arts, sports, and pop culture. Premio lo Nuestro The longest-­‐
running LaSn Music award show in the U.S., honoring the best in the LaSn music industry. La Banda A new music-­‐based show done in partnership with Simon Cowell. It’s a fresh take on the singing compeSSon format to search the U.S. and LaSn America for the ulSmate LaSno boy band. Premios Univision Deportes The ulSmate sports awards show for U.S. Hispanics, honoring top athletes and teams Hispanics care about most. Uforia Concert Series and Music Fes^vals Live experiences for music lovers in top Hispanic DMAs, featuring cross-­‐cultural talent with a LaSn sensibility. Teletón Univision’s 28-­‐hour coast-­‐to-­‐coast broadcast fundraiser supporSng Teleton’s mission to improve the quality of life of children with illnesses. 10 Why Now New Q2 OpportuniSes to Fuel your Growth NEW CROSS-­‐ PLATFORM CONTENT UNIVISION: La Sombra del Pasado Shadow of the Past A despicable father, a mother with a dark past and a whirlwind of passion, pain and revenge leads two young lovers to live in the shadow of the past. §  Cast: Pablo Lyle and Michelle Renaud § 7PM Amores Con Trampa Love Trap Based on the American sitcom “The Beverly Hillbillies,” this novela tells the story of a family who lives in a village, far away from civilizaSon. Ajer receiving money from the government in exchange for their land, they move to the big city in search of a beker future. There, they meet their not-­‐so-­‐friendly neighbors, who bring about chaos and turmoil to the family’s lives. §  Cast: África Zavala , Eduardo Yáñez, Itaw Cantoral and Ernesto Laguardia § March 30th at 8PM *Subject to Change NEW CROSS-­‐ PLATFORM CONTENT UNIVISION: Lo Imperdonable The Unforgivable A young man travels to the town where his brother commiked suicide, allegedly for the huge disillusion a woman caused him. When he arrives, he blames his brother’s death on an innocent woman and seeks revenge. Likle does he know that it will eventually lead to love. §  Cast: Ana Brenda Contreras, Iván Sánchez, Grekel Valdez, Claudia Ramírez § 10 PM Premios TVyNovelas TV and Novelas Awards Honoring novelas, the most popular television genre for Hispanics, this awards show spotlights Spanish language television’s leading actors, writers, directors and more in what is considered LaSn America’s PrimeSme Emmy’s. §  The 2014 telecast ranked as the #1 program on all of TV among Hispanic adults18-­‐49 for the night §  April 26, 2015 at 8PM *Subject to Change NEW CROSS-­‐ PLATFORM CONTENT UNIVISION DEPORTES: Formula 1 Formula One is considered the world’s most popular, most presSgious, fastest racing series and has remained the pinnacle of the internaSonal racing world since it began in 1950. F1 season format: • 20 Grand Prix races in some of the world’s most well-­‐known ciSes • 2015 runs from March 15th unSl November 29th • 20 drivers – 6 of them LaSno – racing ajer 1 Stle: World Champion CONCACAF Champions League The CONCACAF Champions League (CCL) is the annual club football championship for teams from the North American, Central American and Caribbean region. The top clubs from U.S., Mexico, Honduras, El Salvador and more compete for the CCL trophy – and a berth in the FIFA World Cup. § In 2014, the CONCACAF Champion’s League Final featured the #1 and #2 teams from Mexico’s Liga MX – and the killer matchup drew killer raSngs, delivering 1.1 million total viewers. *Subject to Change NEW CROSS-­‐ PLATFORM CONTENT EL REY: Lucha Underground Mark Burnek and El Rey Network partner to bring acSon-­‐packed Lucha Libre wrestling events and new league to the U.S. The business will launch with a weekly one-­‐hour series following the journey of the new Lucha Libre wrestlers and league. Filmed in Los Angeles. § 8PM, Wednesdays Director’s Chair Candid, off-­‐the-­‐cuff conversaSons between filmmaking's most fascinaSng figures. Top directors tackle insighdul quesSons only other directors would think to ask. Get a sneak peek into the moviemaking process from the people who make your favorite flicks. § 10PM, March 2015* *Subject to Change NEW DIGITAL ONLY CONTENT UNIVISION: Despierta América El Reality Ever wonder what it’s like on the set of Hispanic America’s biggest morning show? Look no further because Univision is bringing users exclusive access behind the cameras and an inside look at the stars of the show. In it’s inaugural season, DA El Reality scored big with over 600K views, and we’re back to do it again! -­‐ June 2015 Mi Mundo Con Mia My World with Mia The man whose travels have recently been covered by USA Today, El Gordo y la Flaca’s Raul De Molina is inviSng fans to join him and his daughter in an exclusive digital reality series where they visit the most spectacular countries across the globe. -­‐ April 2015 *Subject to Change NEW DIGITAL ONLY CONTENT FLAMA: Empty Spaces In the new scripted comedy series, Empty Spaces, two of our YouTube sensaSons will scour LA for tenants to occupy some of the most quesSonable spaces in town. The pair keep the jokes coming despite their awful jobs, eccentric clients and a not-­‐so-­‐sane boss. WTF Facts About… An animated series dishing out some crazy knowledge that will have you saying ‘What The Facts?!’ Novelas In Real Life Starring YouTube star, Qbanguy, the Flama series Novelas in Real Life is a comedic take on the classic telenovela. The parody series features novela-­‐like reacSons to first dates, starSng a new job, and, naturally, the mystery of the missing flan. Whiteboard Wisdom This stop moSon series delivers the informaSon on topics like Cinco de Mayo, Mother’s Dayand who has the craziest soccer fans at the World Cup. Put your brand in the center of this fast moving series featuring trending topics, holidays, events and whatever else you need to know right now. *Subject to Change LEARN MORE: @hispanic411 Univision.net Linkedin.com/company/univision 

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