The “Why Now” Report


The “Why Now” Report
UCI: Q1 Media Kit The “Why Now” Report Why Hispanic Because of… The Near Term Growth 2.8 million Hispanics 18-­‐34 added through 2024 (vs. a non-­‐Hispanic decline) 2014-­‐2024 PopulaSon Change Hispanic Non-­‐Hispanic 5,161,749 2,776,961 +19% 329,623
+18% -609,710
18-­‐49 18-­‐34 Source: Source: U.S. Census 2012 NaSonal ProjecSons The Long Term Growth By 2060, Hispanics are expected to make up 31% of the populaSon NH White 63.7% 63.0% 59.7% 55.5% 51.0% 46.6% 16.3% Hispanic 12.2% 19.1% 21.9% 25.0% 27.9% 13.2% 7.9% 5.7% 2020 2030 2040 Million 128.8 Million African American Asian 4.7% Other 3.2% 2010 30.6% 195.8 2050 Source: U.S. Census 2012 NaSonal ProjecSons Released December 2012. 2060 The Spending Growth +74% Hispanic consumer spending over the next 10 years (vs. +36% for non-­‐Hispanics) Hispanic Consumer Spending ProjecSons (in Billions) $1,588.4
Source: 2013 IHS Global Insight Hispanic Market Monitor The I
nfluence Use social more, share more Hispanics are 2x as likely to share, and each Hispanic user shares 5x as ojen Shares by Hispanics are 35%more likely to be clicked-­‐on 64% more likely to use Instagram vs. white Non-­‐
Hispanics 19% more likely to use Twiker vs. Total U.S. Source: ShareThis Consumer Study Online Sharing Behaviors of Hispanic Consumers Feb 2014; Nielsen Cross Pladorm Report, Table 2 -­‐ Overall Usage by Medium, Q3 2013; Pew Hispanic Research Center’s Internet & American Life Project Spring Tracking Survey, April 17-­‐May 19, 2013. N=2,252, A18+; Post-­‐ElecSon Survey November 19-­‐December 9, 2012, N=1,802 internet users. Why UCI Because of… Our Vast Resources Tools and Insights Strategy + Research & Consumer Insights + MarkeSng + Measurement Scarborough Custom-­‐Built Programs Cross-­‐Pla=orm Produc@on Program Management Experian Simmons Geoscape Mintel Nielsen IHS Global Insight And much more at the general and category level UCI’s Strategy & Insights team helps you capitalize on the U.S. Hispanic consumer as a source of growth 360 Programs Mul@media Crea@ve Services UCI’s Innova@on Marke@ng Team provides solu@ons and campaigns that influence our mass, loyal and engaged audience 8 CABLE LEADING BRANDS BROADCAST BRAND EXTENSIONS EMERGING BRANDS Our unmatched pordolio ENGLISH LANGUAGE BRANDS EXPERIENTIAL LOCAL MEDIA SOLUTIONS TV (61 STATIONS) ENGLISH LANGUAGE BRAND RADIO (67 STATIONS/16 MRKTS) STREAMING RADIO DIGITAL PORTFOLIO Our Powerful Franchises Annual mulSmedia events that galvanize our fans The La]n Grammy® An annual, star-­‐
studded event where LaSn Recording Academy® members honor the best in LaSn music from around the globe. Mexican Soccer The home to the most important sports property in Hispanic America, the Mexican NaSonal Team, and the rights holder of 13 of the 18 Liga MX teams, the most-­‐watched soccer league in the U.S. Nuestra Belleza La]na A reality contest where women vie for a one-­‐year, on-­‐air talent contract through beauty and talent challenges judged by a celebrity panel and fan votes. Premios Juventud The unique Hispanic youth awards show honoring the most popular in the arts, sports, and pop culture. Premio lo Nuestro The longest-­‐
running LaSn Music award show in the U.S., honoring the best in the LaSn music industry. La Banda A new music-­‐based show done in partnership with Simon Cowell. It’s a fresh take on the singing compeSSon format to search the U.S. and LaSn America for the ulSmate LaSno boy band. Premios Univision Deportes The ulSmate sports awards show for U.S. Hispanics, honoring top athletes and teams Hispanics care about most. Uforia Concert Series and Music Fes]vals Live experiences for music lovers in top Hispanic DMAs, featuring cross-­‐cultural talent with a LaSn sensibility. Teletón Univision’s 28-­‐hour coast-­‐to-­‐coast broadcast fundraiser supporSng Teleton’s mission to improve the quality of life of children with illnesses. 10 Why Now New Q1 OpportuniSes to Fuel your Growth NEW CROSS-­‐ PLATFORM CONTENT UNIVISION: Que te Perdone Dios May God Forgive You A remake of one of the highest rated novelas made “Abrazame Muy Fuerte,” this new novela tells the story of a wealthy woman whose quest in life is to reunite herself with the daughter that was taken away from her years ago. §  Cast: Zuria Vega and Mark Tacher § January 19, 2015 at 10PM* Muchacha Italiana Viene a Casarse Italian Woman Arrives to Get Married Fiorella is a young woman who moves to Mexico from Italy to marry her long distance boyfriend Marcello. Due to unfortunate circumstances, however, they are not able to meet and she eventually falls in love with a young man named Esteban. As Sme goes by, and ajer some twists and turns, Marcello reappears into Fiorella’s life, and he is not the person she thought he was. §  Cast: Livia Brito, Jose Ron, Zuleyka Rivera § February 2015 at 7PM* *Subject to Change NEW CROSS-­‐ PLATFORM CONTENT UNIVISION: Premio Lo Nuestro® Our LaSn Music Awards Premio Lo Nuestro is the longest-­‐running Spanish-­‐language LaSn music awards show in TV history. NominaSons arebased on Nielsen airplay tracking data and the winners aredetermined by popular vote. It features 35 categories, represenSng all the most popular music genres. §  Premio Lo Nuestro 2014 reached 9.5 million viewers and posiSoned Univision as the #2 Network among A18-­‐49 §  February 19, 2015* Nuestra Belleza La]na Our LaSn Beauty Nuestra Belleza LaSna brings some of HispanicAmerica’s most beauSful and talented women to face-­‐off in a compeSSon that goes way beyond theirappearance. Contestants compete in weekly challengesdesigned to test their character and willpower for theulSmate prize: a Univision contract. The perfectmixture of reality drama, talent contest and beautypageant all rolled into one. And the ulSmate pay off –viewers vote to decide who stays and who goes § Season 9 § January 18, 2015* *Subject to Change NEW CROSS-­‐ PLATFORM CONTENT UNIMÁS: Tiro de Gracia Blow of Mercy Salvador Chaparro is a theater actor who always dreamed of akaining success on the silver screen, but never triumphed. However, life has an important role for him when he is kidnapped by Vicente Vallejo, one of the most sought ajer criminals in the world. In this role, Salvador is forced to play the double of this powerful drug lord and has to obey Vicente’s every command. Not only does his life depend on it, but the life of his family as well. §  January 13, 2015 at 9PM * La Esquina del Diablo The Devil’s Corner La Esquina del Diablo is one of the mostdangerous neighborhoods in LaSn America,run by drug lord Angel Velasco and his cartel.Ana Garcia is an undercover cop whosemission is to take down these fearedcriminals. With the help of agent Eder, andVelasco’s right hand man, she infiltrates thisdark and dangerous world. Soon the linesbetween good and evil become blurred… January 13, 2015 at 10PM* § 
*Subject to Change NEW CROSS-­‐ PLATFORM CONTENT UNIVISION DEPORTES: Formula 1 Formula One is considered the world’s most popular, most presSgious, fastest racing series and has remained the pinnacle of the internaSonal racing world since it began in 1950. F1 season format: • 20 Grand Prix races in some of the world’s most well-­‐known ciSes • 2015 runs from March 15th unSl November 29th • 20 drivers – 6 of them LaSno – racing ajer 1 Stle: World Champion CONCACAF Champions League The CONCACAF Champions League (CCL) is the annual club football championship for teams from the North American, Central American and Caribbean region. The top clubs from U.S., Mexico, Honduras, El Salvador and more compete for the CCL trophy – and a berth in the FIFA World Cup. § In 2014, the CONCACAF Champion’s League Final featured the #1 and #2 teams from Mexico’s Liga MX – and the killer matchup drew killer raSngs, delivering 1.1 million total viewers. *Subject to Change NEW CROSS-­‐ PLATFORM CONTENT EL REY: Lucha Underground Mark Burnek and El Rey Network partner to bring acSon-­‐packed Lucha Libre wrestling events and new league to the U.S. The business will launch with a weekly one-­‐hour series following the journey of the new Lucha Libre wrestlers and league. Filmed in Los Angeles. § 8PM, Wednesdays Director’s Chair Candid, off-­‐the-­‐cuff conversaSons between filmmaking's most fascinaSng figures. Top directors tackle insighdul quesSons only other directors would think to ask. Get a sneak peek into the moviemaking process from the people who make your favorite flicks. § 10PM, March 2015* *Subject to Change NEW DIGITAL ONLY CONTENT FLAMA: Empty Spaces In the new scripted comedy series, Empty Spaces, two of our YouTube sensaSons will scour LA for tenants to occupy some of the most quesSonable spaces in town. The pair keep the jokes coming despite their awful jobs, eccentric clients and a not-­‐so-­‐sane boss. WTF Facts About… An animated series dishing out some crazy knowledge that will have you saying ‘What The Facts?!’ Novelas In Real Life Starring YouTube star, Qbanguy, the Flama series Novelas in Real Life is a comedic take on the classic telenovela. The parody series features novela-­‐like reacSons to first dates, starSng a new job, and, naturally, the mystery of the missing flan. Whiteboard Wisdom This stop moSon series delivers the informaSon on topics like Cinco de Mayo, Mother’s Dayand who has the craziest soccer fans at the World Cup. Put your brand in the center of this fast moving series featuring trending topics, holidays, events and whatever else you need to know right now. *Subject to Change LEARN MORE: @hispanic411