Proven Results! - KDDS 99.3 FM Seattle

Seattle
Proven Results!
OUR STATIONS
KDDS - La GranD 99.3 FM – La Gran D is
Seattle’s ONLY FM Regional Mexican Spanish station
and has been the market’s standard bearer for Spanish
language radio since 2004. It has the market’s most
recognized on-air brand that plays a blend of Regional
Mexican hits targeting Hispanic adults 25 to 49.
La Gran D engages listeners with a music intensive
format featuring radio personalities including “El Show
de El Bronco y los Hijos de la Machaca” mornings,
6A-10A. A family oriented – humor filled show that is both
entertaining and accessible to the audience. La GranD
airs the only local radio Spanish language newscast
during morning drive.
“El Pariente” (Carlos Moreno) Seattle’s local talent
middays from 10A-2P. Carlos is a much loved and
recognized personality all over town. Wherever the action
is, you’ll find “El Pariente”.
“Erazno y la Chokalata” is the fastest growing
afternoon drive show in the Country from 2P-7P. Highly
connected to Facebook, You Tube and Twitter for a more
complete listener experience in afternoon drive. Erazno
is the type of comedy that’s unique, and highly prized in
Hispanic culture.
Proven Results!
Proven Results!
OUR STATIONS
KMIA - LA ZETA 1210 AM – This is a high-
energy, promotionally oriented and personality driven
contemporary Regional Mexican format targeting
Hispanic that appeals to Hispanic young adults 18 to 34,
as well as attracting a slightly older demographic with
its flagship morning show. La Zeta is the home of “El
Show de Piolin”. The legendary Spanish radio
personality is now in the morning on La Zeta. You’ll
hear great music, topical interviews, great humor and
the most energetic on-air personality ever… “Piolin”!!!
La Zeta’s synergy with the audience is absolutely
incomparable. It offers a fast paced music and
personality delivery that drives the loyal consuming
listener to stay tuned. With coverage from Mt. Vernon
to Olympia, this is Top 40 high-energy personality radio
at its best. On-Air Personalities include “La Barby”,
mid-days and Gus “Pika” Duran on afternoon drive.
Proven
Results!
Proven
Results!
THE MARKET
Top 10 fastest growing Hispanic Markets in the US.
DMA
% Growth 20002013
Charlotte, NC
168%
Raleigh area N.C
138.9%
Atlanta, GA
126.9%
Orlando Area, Fla.
125.1%
Ft. Myers-Naples Fla.
125.1%
Oklahoma City, Okla.
119.2%
Tampa Area, Fla.
112.2%
W. Palm Beach Area,
Fla.
110.9%
Seattle-Tacoma, WA
108.3%
Washington area, D.C
108.1%
Source: Nielsen
Hispanics are fiercely brand loyal. 61%
agree with the statement: “It’s very
difficult to get me to change brands once
I find one I like.”* 85% prefer to buy a
more expensive but trusted brand over a
less expensive one they don’t know.*
Many U.S. brand teams have bought into
the myth that Hispanic consumers do not
respond well to retail promotions. The
reality is that when properly executed,
Hispanic retail promotions can outperform general market initiatives.**
Proven Results!
108% growth
from 2000 to
2013!
Now let’s talk
about density….
Washington State:
11.9%
Total Hispanic
population: 970,112!
Eastern Washington:
Yakima County: 143,475
(46.3%)
Franklin County: 52,405
(50.9%)
Western Washington:
King County: 225,815
(11.7%)
Pierce County: 93,246
(9.6%)
Snohomish County: 84,225
(9.3%)
Skagit County: 126,954
(17%)
Language
Importance of English and Spanish
Hispanics believe that retaining
The Spanish language is so
important, that many parents
do not teach young children
English…
Knowing they will learn it
Soon enough once they
Enter school.
Even into the third
generation and beyond,
Spanish language music
Is an important part of
retaining our culture,
and our identity.
When you listen to music,
in what language do you listen?
62% listen to music in Spanish
Listeners by Generation
http://www.pewhispanic.org/2012/04/04/iv-language-use-among-latinos/
Proven Results!
THE LISTENER
*Hispanic population
change 2000-2015
1,200,000
1,047,720
1,000,000
800,000
600,000
755,790
2000
628,632
441,509
419,088
2010
400,000
2015
200,000
Western Wa
0
The Hispanic radio listeners in Seattle are
of mostly Mexican in origin; many residing
primarily in Spanish-speaking homes. This
is a high-growth segment which exhibits
high brand loyalty as well as product and
service awareness.
These listeners spend a much higher
proportion of their income on goods and
services.
Contrary to the stereotype that most
Hispanics work in low income agriculture
jobs, the ever increasing number of
Seattle’s Hispanic residents are White
Collar Professionals working in Sales,
Financial and Technical services.
Washington Hispanics are expected to
amass $7.5 Billion in economic clout by
2016.
Proven Results!
Eastern Wa
*Estimated 2015 data
based on 108% growth
2000-2013
RESPONSE-ABILITY
Bustos Media stations participate and sponsor
several events throughout the year. Family
oriented festivals like Cinco de Mayo, 16 of
September, concerts, outdoor fairs and other
civic events that draw thousands of Latinos
throughout the greater Seattle/Tacoma and
Bellevue areas. These events are a perfect
opportunity for businesses to create a one-toone relationship with potential consumers.
Among many of our marketing
opportunities are:
 Event marketing and sponsorships.
 Station promotional support (contests, sampling and
giveaways).
 On-location broadcasts and station van hits.
 Web page banners and links.
 Social Media outreach (and more).
1400 W. Main Street
Auburn, WA 98001
Phone: 253.735.9700
Fax: 253.735.7424
Proven Results!
Area Coverage Maps
Proven Results!
Area Coverage Maps
Proven Results!
La Gran D covering
Washington State,
to meet your entire broadcast needs.
Proven Results!
La Zeta covering
Washington State,
to meet your entire broadcast needs.
Proven Results!