Sponsorship Opportunities

RAYS OF HOPE
CORPORATE
SPONSORSHIP
OPPORTUNITIES
Sunday, October 30, 2016
23rd Annual Walk
&
7 Annual Run
th
Presenting Sponsor
Forest Park, Springfield
baystatehealth.org/raysofhope
413-794-8001
“Best Charity Event” “Best Charity Event” “Best Charity Event”
23rd Annual
RAYS OF HOPE
Walk Toward the Cure
&
7th Annual
RAYS OF HOPE
Run Toward the Cure 8K
Forest Park, Springfield
Sunday, October 30, 2016
Rays of Hope – Walk & Run Toward the Cure of Breast Cancer
offers a significant opportunity for sponsorship and product presentation,
and is a very meaningful way to reach thousands of breast cancer patients,
survivors and families living in the Pioneer Valley. Your support of this
empowering and moving event can be broadly publicized throughout
western Massachusetts in the time leading up to and during the event.
RAYS OF HOPE
Sponsorship
Opportunities
2016
• PRESENTING SPONSOR
FILLED
$30,000
• PLATINUM SPONSOR
$15,000
• GOLD SPONSOR
$10,000
• PINK JUMBOTRON SPONSOR
$7,500
• SILVER SPONSOR
$5,000
• BRONZE SPONSOR
$2,500
• PINK HOPE LOUNGE SPONSOR
$2,000
• REGISTRATION AREA SPONSOR
$1,500
• HIGH STEPPER SPONSOR
$1,000
• BALLOON ARCH SPONSOR
$750
• RAYS OF HOPE STORE SPONSOR
$750
• WATER STOP SPONSOR
$500
• ROUTE ENTERTAINMENT SPONSOR
$300
• ROUTE MARKER SPONSOR
$200
• FOOD STOP SPONSOR
• STRIDER SPONSOR
• PINK PARTNER 2
$200 + 20% of Sales
$150
20%-100% of Event
Presenting Sponsor l $30,000
Company Logo Prominently Placed
• On the Front of 20,000+ registration forms
• On the Front of 10,000+ T-shirts
• On the Home page of the Rays of Hope website, along with a link to your website
• In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
• In e-blast messages
• In the Corporate Sponsor Thank You Newspaper Advertisement
Media
• Recognition of Presenting Sponsor status on all Rays of Hope press releases to newspapers, radio
and television outlets
• Company logo and/or name placed in advertisements on Western Mass News, MassLive and
94.7 WMAS
• Company logo with website link prominently placed on the main page of the Rays of Hope website
• Presenting Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
• Speaking opportunity on the Main Stage during program (exposure to 20,000+ participants)
• Company banner (provided by you) displayed on the Main Stage for the duration of the event
• Logo on messages displayed on the “Pink Jumbotron” located near the main stage (does not include
Twitter feeds and social media posts from participants displayed on screen)
• Company Banner (provided by you) displayed at Walk/Run Start Line
• Prominent booth location (that you staff) in the Exhibitors Tent where you can hand out company
branded merchandise (provided by your company) to event participants
• A proprietary water stop (that you staff) which you can decorate/brand to meet your marketing
needs. Rays of Hope will supply water and one Water Stop sign with your logo (prime location
chosen by Rays of Hope)
• Logo/name displayed in 4 unique locations along the route (locations chosen by ROH on the 2 and 5
mile routes.) ROH supplies the signs
3
Platinum Sponsor l $15,000
Company Logo Placed
•On the Front of 20,000+ registration forms
•On the Front of 10,000+ T-shirts
•On the Home page of the Rays of Hope website, along with a link to your website
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In e-blast messages
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Recognition of Platinum Sponsor status on all Rays of Hope press releases to newspapers, radio
and television outlets
•Company logo and/or name placed in advertisements on Western Mass News, MassLive and
94.7 WMAS
•Company logo with website link placed on the main page of the Rays of Hope website
•Platinum Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
4
•Booth (that you staff) in the Exhibitors Tent where you can hand out company branded
merchandise (provided by your company) to event participants
•A proprietary water stop (that you staff) which you can decorate/brand to meet your marketing
needs. Rays of Hope will supply water and one Water Stop sign with your logo (prime location
chosen by Rays of Hope)
•Logo/name displayed in 4 unique places along the route (locations chosen by ROH on the 2 and 5
mile routes.) ROH supplies the signs
Gold Sponsor l $10,000
Company Logo Placed
•On the Front of 20,000+ registration forms
•On the Front of 10,000+ T-shirts
•On the Home page of the Rays of Hope website, along with a link to your website
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In e-blast messages
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Recognition of Gold Sponsor status on all Rays of Hope press releases to newspapers, radio and
television outlets
•Company logo and/or name placed in advertisements on Western Mass News, MassLive and
94.7 WMAS
•Company logo with website link placed on the main page of the Rays of Hope website
•Gold Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
•Booth (that you staff) in the Exhibitors Tent where you can hand out company branded
merchandise (provided by your company) to event participants
•A proprietary water stop (that you staff) which you can decorate/brand to meet your marketing
needs. Rays of Hope will supply water and one Water Stop sign with your logo (location chosen
by Rays of Hope)
•Logo/name displayed in 2 unique places along the route (locations chosen by ROH on the 2 and 5
mile routes.) ROH supplies the signs
5
Pink Jumbotron Sponsor l $7,500
Company Recognition
•On 16’ x 20’ banner to hang from the top of the highly visible “Pink Jumbotron,” our massive 20
foot LED video display adjacent to the Main Stage. (exposure to 20,000+ participants). The Pink
Jumbotron is in a highly visible location and naturally attracts attention and draws spectators’ eyes
to it. Rays of Hope will supply the banner
•IIn e-blast messages
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name announced whenever Twitter feed or Facebook post is sent out encouraging
participants to tweet or post on the “Company” Pink Jumbotron video display
•Company logo and/or name placed in advertisements on Western Mass News, MassLive and
94.7 WMAS
•Company logo with website link on the main page of the Rays of Hope website
•Pink Jumbotron Sponsor status posted on the Rays of Hope Facebook page (4,500+ followers)
Recognition At Event
6
•Booth location (that you staff) in the Exhibitors Tent where you can hand out company branded
merchandise (provided by your company) to event participants
•Logo/name displayed along the 5 mile route on 1 sign supplied by Rays of Hope
Silver Sponsor l $5,000
Company Logo Placed
•On the Front of 20,000+ registration forms
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In e-blast messages
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Recognition of Silver Sponsor status on all Rays of Hope press releases to newspapers, radio and
television outlets
•Company logo and/or name placed in advertisements on Western Mass News, MassLive and
94.7 WMAS
•Company name with website link placed on Sponsor Page of the Rays of Hope website
•Silver Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
•Booth (that you staff) in the Exhibitors Tent where you can hand out company branded
merchandise (provided by your company) to event participants
•A proprietary water stop (that you staff) which you can decorate/brand to meet your marketing
needs. Rays of Hope will supply water and one Water Stop sign with your logo (location chosen
by Rays of Hope)
•Logo/name displayed in 1 unique place along the route (locations chosen by ROH on either the
2 or 5 mile routes.) ROH supplies the sign
7
Sponsor Benefits 2016
BENEFITS
SPONSORSHIP PRESENTING
PLATINUM
GOLD
PINK
JUMBOTRON
SILVER
BRONZE
Category Exclusivity
Prominent logo & link on main ROH Website
Logo & link on main ROH Website
Prominent Logo on Pledge Paper
Logo on Pledge Paper
Prominent Logo on T-Shirt Front
Logo on T-Shirt Front
Banner on Main Stage
Banner at Walk/Run Start Line
Logo in Newsletter
Recognition in Newsletter
Logo/Recognition in eNewsletter
Logo in Print Advertisement
Recognition in Print Advertisment
Recognition in Press Releases
Recognition on TV and Radio
Logo on Sponsors page on ROH Website
Link or Name on Sponsors page on ROH Website
Link
Link
Link
Link
Link
Name
4
4
2
1
1
1
Logo on banner above Pink Jumbotron
Recognition on Facebook Page
Water Stop – Proprietary
Water Stop – Co-Sponsored
Booth in Exhibitor Tent
Banner at Pink Hope Lounge and Booth
Route Signage
Company Supplied Giveaway
8
Some sponsorships also include exclusive benefits
which are detailed under the individual sponsorship
description pages.
PINK HOPE
LOUNGE REGISTRATION HIGH STEPPER
Name
Name
Name
1
Deadlines:
Inclusion on Walk & Run Papers & T-Shirts: July 8
All others: September 23
BALLOON ROUTE
ARCH
ROH STORE
WATER STOP ENTERTAINMENT FOOD STOP
Name
Name
Name
Name
1
Name
ROUTE
MARKER
STRIDER
Name
Name
1
9
Bronze Sponsor l $2,500
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In e-blast messages
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•Bronze Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
•Co-sponsorship of a water stop (that you staff) which you can decorate/brand to meet your
marketing needs. Rays of Hope will supply water and one Water Stop sign with your logo
(location chosen by Rays of Hope)
•Logo/name displayed in 1 unique place along the route (location chosen by ROH on either the
2 or 5 mile routes.) ROH supplies the sign
Pink Hope Lounge Sponsor l $2,000
Company Recognition
•On 2’ x 6’ banner to hang from the Pink Hope Lounge, the on-site hospitality area for breast
cancer survivors (exposure to 20,000+ participants). Rays of Hope to supply banner
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•Pink Hope Lounge Sponsor status posted on the Rays of Hope Facebook page (4,500+ followers)
Recognition At Event
10
•Exclusive booth location (that you staff) in the Pink Hope Lounge where you can hand out
company branded merchandise (provided by your company) to event participants
Registration Area Sponsor l $1,500
2 opportunities Available – Runner Registration or Walker Registration
Company Recognition
•On banner displayed at Runner or Walker Registration Area (chosen by company depending on
availability)
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•Registration Area Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
High Stepper Sponsor l $1,000
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•High Stepper Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
•Co-sponsorship of a water stop (that you staff) which you can decorate/brand to meet your
marketing needs. Rays of Hope will supply water and one Water Stop sign with your logo
(location chosen by Rays of Hope)
•Logo/name displayed in 1 unique place along the route (location chosen by ROH on the 2 mile
route.) ROH supplies the sign
11
Balloon Arch Sponsor l $750
Company Recognition
•Logo on signage placed near the iconic pink balloon arch (exposure to 22,000+ participants).
Rays of Hope to supply sign
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•Balloon Arch Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Rays of Hope Store Sponsor l $750
Company Recognition
•Logo on signage placed at the highly popular Rays of Hope Store tent (exposure to 22,000+ participants). Rays of Hope to supply sign
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
12
•Company name placed on Sponsor Page of the Rays of Hope website
•Rays of Hope Store Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Water Stop Sponsor l $500
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on the Rays of Hope website
•Water Stop Sponsor status posted on Sponsor Page of the Rays of Hope Facebook page
(4500+ followers)
Recognition At Event
•Co-sponsorship of a water stop (that you staff) which you can decorate/brand to meet your
marketing needs. Rays of Hope will supply water and one Water Stop sign with your logo
(location chosen by Rays of Hope)
Route Entertainment Sponsor l $300
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on the Rays of Hope website
•Route Entertainment Sponsor status posted on Sponsor Page of the Rays of Hope Facebook page
(4500+ followers)
Recognition At Event
•Logo/name displayed at 1 Route Entertainment Area along the route (location chosen by ROH on
the 2 or 5 mile routes.) ROH supplies the sign
13
Food Stop Sponsor l $200 + 20% of Sales
Company Recognition
•Proprietary sponsorship of a Food Stop with your company food truck (that you staff) placed on
the route where you can sell food samples (provided by you) to event participants (exposure to
22,000+ participants). Rays of Hope to choose location. Company to donate 20% of food sales to
Rays of Hope (food product and serving size must be approved by Rays of Hope prior to event)
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name with website link on Sponsor Page of the Rays of Hope website
•Food Stop Sponsor status posted on the Rays of Hope Facebook page (4,500+ followers)
Additionally
•Company is responsible for securing all necessary permits and copies are to be provided to
Rays of Hope no later than October 6, 2016.
Route Marker Sponsor l $200
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•Route Marker Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Recognition At Event
14
••Logo/name displayed at 1 location along the route (location chosen by ROH on the 2 or 5 mile
routes.) ROH supplies the sign
Strider Sponsor l $150
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on Sponsor Page of the Rays of Hope website
•Strider Sponsor status posted on the Rays of Hope Facebook page (4500+ followers)
Pink Partner Sponsor l 20%-100% of Event
Details
This exciting opportunity will help drive consumers into your business while also helping Rays of Hope!
It will highlight your business and staff as caring for people in our community and supporting local breast
cancer research and programs.
You can offer a special Rays of Hope product or package with a price point chosen by you. Then you
choose the percentage you will donate to Rays of Hope such as 20%, 50%, 75% or 100%! This way,
you can custom tailor the promotion to fit your business and products.
Items or packages could include a Rays of Hope meal such as an appetizer, entrée, dessert or drink; a
bowling package; a salon service; cup of coffee and so much more – tailor it specifically to your business!
Company Recognition
•In the Spring 2017 issue of the Rays of Hope Newsletter (25,000+ readers)
•In the Corporate Sponsor Thank You Newspaper Advertisement
Media
•Company name placed on the Rays of Hope website
•Pink Partner Sponsor status posted on Sponsor Page of the Rays of Hope Facebook page
(4,500+ followers)
15
Rays of Hope Community Advisory Board
Cindy Anderson
Martha Baker
Diane Berneche
Joanne Bryant
Lucy Giuggio Carvalho
Elizabeth D’Amour
Sara Fernandez
Michelle Graci
Sandra Hubbard, WHNP-BC, MSN
Denise Jordan
Carol Kinsley
Gale Kirkwood
Grace Makari-Judson, MD
Cathy Rousseau
Michelle Shattuck
Anna Symington
Kathy Tobin
Tracy Whitley
Rays of Hope Steering Committee - Springfield
John Aberdale
Cheryl Ray Bass
Joanne Bryant
Lisa Bullock
Dodie Carpentier
Lucy Giuggio Carvalho
MaryGail Cokkinias
Sean Collins
Jenn DeMaio
Henry Domian
Susan Dugan
Linda Fawcett
Agnes Fleming
Michelle Graci
Cheryl Gumlaw
Connie Gumlaw
Sue-Ann Hilton
Sandra Hubbard, WHNP-BC, MSN
Gale Kirkwood
Maryellen Knapp
Tony Langone, Sr.
Steve LeFebvre
John McMordie
Tom Murray
Robyn Newhouse
George Sachs
Michelle Shattuck
Tracy Sicbaldi
Karen Simmons
Rose Sullivan
Anna Symington
Midje Theulen
Andrew Tieman
Joe Torcia
Barb Turcotte
Donna Valletti
Nancy Velozo
Joe Westcott
Tom Welch
Mark White
Rays of Hope & Baystate Health Foundation
Jane Albert – VP of Development, BH & Executive Director, BHF
Kathy Tobin – Director, Annual Giving & Events
Michelle Graci – Manager, Fund Raising Events
Sue-Ann Hilton – Outreach Coordinator
16
280 Chestnut Street, Springfield, MA 01199
baystatehealth.org/raysofhope
413-794-8001
facebook.com/raysofhope.baystate
CS1611126