Guidelines on 4-H Club Flyers - Rutgers Cooperative Extension of

Guidelinesfor
Creating4‐HClubFlyers
andShowCatalogs
CamdenCounty4‐H
YouthDevelopmentProgram
1301ParkBlvd.,CherryHill,NJ08002
856‐216‐7130
August2014
The 4-H Youth Development Program is part of Rutgers Cooperative Extension. 4-H educational programs are offered to all youth,
grades K-13, on an age appropriate basis, without regard to race, religion, color, national origin, gender, sexual orientation, or
disability. For additional information, contact: Sharon Kinsey at 856-216-7130 or www.nj4h.rutgers.edu
Your club wants to hold an event...now what?
Probably the first thing you think of in advertising your event is creating a flyer to promote the event. There
are certain elements that need to be included on any 4-H flyer or in any 4-H show catalog:
 4-H Logo
 Rutgers Logo
 County Logo
 Non-discrimination clause
 Permission form (for show catalogs and most events)
NJ 4-H Cloverbud Guidelines
The following words must be used for Cloverbud Exhibition:
DIVISIONS Judged divisions, grades 4 (age 9) and above, must CLEARLY be identified so there is no
question that youth grade 3 (below age 9) cannot enter and that they will not be judged. According to the
National 4-H Cloverbud Policy, wording should be that this is an Exhibition Division; avoid participation.
(“4-H Cloverbuds members that have engaged in a group activity may exhibit or showcase in a noncompetitive event.”)
You may include a Cloverbud exhibition during an invitational/open show that includes one or more
“classes.” Examples: Depending on the type of show, there may be divisions that include older 4-H members
and adults as part of a Senior, Beginner, and/or Novice divisions. These are examples of how to state clearly
that judged divisions will not include those below grade 3 and that NO division will include anyone under
grade K.
CLOVERBUD – Grade K-3; Exhibition Only OR
CLOVERBUD EXHIBITION – Grade K-3
DIVISIONS
JUNIORS – Grade 4 – Grade 8 (age 9-13)
SENIORS – Grade 9 – 13
SENIORS – Grade 9 and Older (age 14 and older)
ADULT – Age 19 and Older
OLDER & BOLDER/NOVICE - Grade 9 and Older (age 14 and older)
August2014
CreatedandauthoredbySharonKinsey,CamdenCounty4‐H
AgentandMonicaGray,CamdenCounty4‐HProgramAssistant
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For Cloverbud “Classes”
Cloverbud Showmanship Exhibition or Showmanship Exhibition (Cloverbud)
Cloverbud Obedience Exhibition
Cloverbud Western Pony Pleasure Exhibition
PLACINGS/AWARDS/CHAMPIONSHIPS
Cloverbud participants are not being singled out in any manner to indicate that one performed better than another. They should all receive the same recognition item for their participation.
Examples of Wording to Use:
Cloverbud Exhibition Participants – Exhibition Ribbons Only (or recognition gifts)
Ribbons awarded for 1st through 6th Place All Other Divisions
Grand and Reserve (Best in Show/2nd BIS) will be awarded for all Divisions (excluding Cloverbud Exhibition)
Examples of Wording to Avoid:
AWARDS
DIVISIONS
CLOVERBUD (participation only)
Ribbons Awards 1st – 6th in all Divisions
YOUNG RIDER – W/T (Grades 4 – 8)
Grand and Reserve Trophies awarded for all Divisions
JUNIORS (Grades 4-8)
SENIORS – (Grades 9 and Older)
OLDER & BOLDER – W/T (Grades 9 & up)
4-H Name Guidelines
The official 4-H Name includes 4-H, 4-H Youth Development, or 4-H Youth Development Program.
When using the term “4-H” it must conform as follows:
 Numeral “4” separated from a capital “H” with a hyphen (not a dash, slash, or space).
 Do not use the 4-H Emblem in place of the word “4-H” in a title or text.
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The 4-H Logo
The 4-H logo has specific regulations on its use. These regulations must be adhered to in print
as well as online.
 The 4-H Name and Emblem must be clear, distinct, and set apart from any commercial product message or
reference when the media is part of or relates to promotional materials (example: fundraising activities).
The 4-H Name and Emblem cannot be integrated into or joined with other company logos/images to create
a larger design.
 The materials cannot include any commercial product or service testimonials or preferences by anyone
associated with the 4-H program.
 Use the Whole Emblem. The 4-H Emblem should always appear in its entirety - meaning it should always
appear as a whole and complete image.
 The official 4-H Emblem is a four-leaf clover with a letter “H” in each leaf and the stem turned to the right.
The Emblem may be two-dimensional (flat) or three dimensional (with shadows that show depth and
perspective). Authorized users of the 4-H Emblem must ensure the following:

They have obtained the official 4-H Emblem and are using it in its entirety, including the 18 USC 707.

They do not “flip” the image to create a framed look. The stem on the 4-H Emblem must point to the
right as you look at the image.

They are familiar with resizing graphics through the software application being used, and do not distort
or warp the dimensions of the 4-H Emblem.

The 4-H Emblem is never used to imply endorsement.
 Do not place text or other images over or on top of the 4-H Emblem. The 4-H Emblem
should not appear screened or watermarked under words or graphics. No photo, drawing, symbol, word, or
other figure or object may be placed on or obscure the 4-H Emblem.
 Keep it upright. The 4-H Emblem should not be rotated or turned on its side. There are some
exceptions, such as on fabric where the emblem is scattered randomly across the fabric or in other
random designs. Any exception must be approved by the authorizing entity.
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 Distortion and Proportion. The appearance, shape, and proportion of the 4-H Emblem should never
be distorted to fit in an imprint space. Do not make the 4-H Emblem longer, taller, wider, angled, or more
square. Do not alter the shape in any way. The overall size of the 4-H Emblem may be changed, but the
proportions must remain intact.
 Color. The 4-H Emblem should never be screened, shaded, gradated, or appear in a multi-colored hue.
The clover can be green, white, black, or metallic gold. Below are the guidelines for each color clover.
The “H’s” on the green clover can be white, black, metallic gold, or reversed out
to the color of the paper (or medium) on which the emblem is printed.
The “H’s” on the black clover can be white or reversed out to the color of the
paper (or medium) on which the emblem is printed.
The “H’s” on the white clover can be black, green, or reversed out the color of
the paper (or medium) on which the emblem is printed.
The “H’s” on the metallic gold clover can be white, black, metallic gold, (when
embossed) or reversed out to the color of the paper (or medium) on which the
emblem is printed.

One color printing requires either PMS 347 green or black. The “18 U.S.C. 707” notice should be
the same color as the clover leaves. Black is the only acceptable alternative to green for one color
printing.

Two color printing - Only PMS 347 green may be used for the leaves and “18 U.S.C. 707” notice
the H’s will be reversed out of the PMS 347 to be white or the color of the media on which the
emblem is printed. The H’s may also be printed in metallic gold (PMS 873) on a green background.
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Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog. It should be in a prominent location and not
hidden within the document. The Rutgers logo should come before the 4-H or county logo as you are viewing the flyer.
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos.
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause. The wording on this clause may
not be changed or omitted. The clause is:
The 4-H Youth Development Program is part of Rutgers Cooperative Extension. 4-H educational programs
are offered to all youth, grades K-13, on an age appropriate basis, without regard to race, religion, color,
national origin, gender, sexual orientation, or disability. For additional information, contact: Sharon
Kinsey at 856-216-7130 or www.nj4h.rutgers.edu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher.
Flyers should not be created in Microsoft Excel or other non-standard publishing software.
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event.
Permission forms should be included in each show catalog. The permission form is
located at: http://njaes.rutgers.edu/pubs/publication.asp?pid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month
prior to the event and before any flyers or show catalogs are distributed. The office will check to see if your
club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog. The
county office can also help promote the event by sharing with all clubs across the county, placing it on the
county 4-H website and sending it through local media channels, if applicable.
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EXAMP
LE EXAMPLE EXAMPLE 7
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Camden County 4-H
Flyer and Show Catalog Guidelines Checklist
Flyers for events should include:
Event Name
Point of Contact Name
Event Date
Point of Contact Email
Event Location
Point of Contact Phone
Deadlines for registration/entries
Flyer was created in standard publishing software, such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines.
Non-Discrimination
Non-discrimination policy, including Title IX, is adhered to and included in written documents.
Competitive Framework
Competitive events are linked to educational outcomes.
Contest rules, including eligibility, are clearly defined and included in event materials and follow NJ 4-H
guidelines for age and participation.
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office
one month prior to the event. The fundraising proposal is available at:
http://camden.njaes.rutgers.edu/4h/clubmaterials.html
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions.
The 4-H Youth Development Program is part of Rutgers Cooperative Extension. 4-H educational programs are offered to all youth,
grades K-13, on an age appropriate basis, without regard to race, religion, color, national origin, gender, sexual orientation, or
disability. For additional information, contact: Sharon Kinsey at 856-216-7130 or www.nj4h.rutgers.edu
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