News Group`s analysis of the impact of social media on calls

0 Crisis in Egypt: Poli0cal unrest and the implica0ons across the MENA Region ™ Introduc0on |The Report This Social Media Monitoring Report covers the recent and ongoing poli<cal unrest in Egypt from a social media point of view. The data used in this report was collected over the week of Jan 23,2011 and Jan 30, 2011. This report will include the following data: Revolu0on in Egypt Daily Volume Top Discussed Subjects Share of Voice Co‐Located Terms Top Language Key Influencers Top Countries Sen<ment Analysis Revolu<onary Trends Top Domains Sen<ment towards Leaders Demographics Sample Verba<m Quan0ta0ve Qualita0ve Sample Report presented by SocialEyez™ 2 Introduc0on |Research Methodology Groundswell monitored all major social media plaSorms used across the MENA Region. Results were analyzed using Natural Language Processing (NLP) technologies as well data mining applica<ons to extract keywords and specific themes across languages. Then manual data analysis was conducted to determine ouZakes such as the top discussion subjects. Sample Report presented by SocialEyez™ 3 Introduc0on |Research Methodology Category Rules Keyword This process involves crea<ng categories to group all results & keywords C according to requirements of the Client. This is an extremely lengthy and con<nuous process that involves crea<ng a large number of keywords that will guarantee comprehensive but high quality coverage.Name varia<ons are generated using phonemic transcrip<on tools as well as expert linguists. Filtering This process involves adding various filters to ensure the quality of data Searching captured is high. This is done by:   Selec<ng only client specified geographies   Selec<ng only client specified language results   Blacklis(ng specific websites Searches are run for the <me period specified by client, in parallel our r
research team used semi‐automated tools to search key regional sources that do not respond well to automated crawlers Sample Report presented by SocialEyez™ 4 Introduc0on |Research Methodology Category Rules Keyword This process involves crea<ng categories to group all results & keywords C according to requirements of the Client. This is an extremely lengthy and con<nuous process that involves crea<ng a large number of keywords that will guarantee comprehensive but high quality coverage.Name varia<ons are generated using phonemic transcrip<on tools as well as expert linguists. Filtering This process involves adding various filters to ensure the quality of data Searching captured is high. This is done by:   Selec<ng only client specified geographies   Selec<ng only client specified language results   Blacklis(ng specific websites Searches are run for the <me period specified by client, in parallel our r
research team used semi‐automated tools to search key regional sources that do not respond well to automated crawlers Sample Report presented by SocialEyez™ 5 Key Points Sample Report presented by SocialEyez™ 6 Key Points Were there warnings? •  Star<ng the 16th of January discussions of the protests as one among the top 10 discussed subjects on social media in the MENA region. •  On 17th of January, Facebook users from Egypt generated high level of buzz and encouraged fellow ci<zens to join the protests. •  The suicide of three Egyp<an na<onals on the 18th and 19th created a sense of protest among social media users, thus strengthening the idea of unrest. •  On January 24th, the intensity of discussion related to the planned protest against the Government reached a <pping point. Sample Report presented by SocialEyez™ 7 Key Points Jordan on the Muslim Brotherhood? •  No aggressive adtude against the Muslim Brotherhood in Jordan was detected online •  The Jordanian Muslim Brotherhood par<cipated in protests that mainly asked to decrease prices of gas and basic goods; protests also asked to change the prime minister in Jordan and did not challenge the monarchy •  Adtudes towards the Muslim Brotherhood in Jordan was not as nega<ve as people’s adtude toward the same movement in Egypt. •  The King’s mee<ng with the Muslim Brotherhood was primarily viewed nega<vely and depicted weakness of the regime. Sample Report presented by SocialEyez™ 8 Key Points Egypt on the Muslim Brotherhood? •  Some Social media users claim that Muslim Brotherhood is just trying to get to carry out their own agenda and don’t really care about reform. •  Many believe that people who con<nued to protest, even aher Mubarak’s speech are mainly supporters of the Muslim Brotherhood. •  Social media users are divided on the issue of the Muslim Brotherhood. •  Amr Khaled‐‐Muslim Brotherhood leader—has 2.3 million Facebook fans. •  Social Media is being used by Muslim Brotherhood for organizing protests. Sample Report presented by SocialEyez™ 9 Key Points Yemen on the Muslim Brotherhood? •  Many users in Yemen are suppor<ve of the Muslim brotherhood. •  Many Yemeni users pray for the Muslim brothers to succeed in Egypt and help disconnect <es with Israel, and stop the flow of alcohol and other Islamic‐forbidden things •  Few users in Yemen feel that the Muslim brotherhood should not be in power in Egypt, because their altera<ons in the system would decrease tourism and therefore lessen income into the country. •  Few also believe that the brotherhood is corrupt. Sample Report presented by SocialEyez™ 10 Quan0ta0ve metrics Sample Report presented by SocialEyez™ 11 Quan0ta0ve Metrics – Buzz on social media? |Daily Volume – the Egyp0an Revolu0on 120000 The daily volume of discussions on the revolu<on is detailed in this chart. 100000 80000 The Internet was disconnected and President Mubarak gave his speech Death toll rises to 74 110744 103914 60000 40000 21407 20952 20000 0 1019 1974 1849 2014 2284 1856 1715 1684 11821 7544 Total Volume Average per day Peak Low 313,360 20,891 110,727 1019 1/29/2011 22583 1/16/2011 Sample Report presented by SocialEyez™ 12 Quan0ta0ve Metrics Buzz on social media? |Warnings detected Fever of the Tunisian revolu0on spreads among the Egyp0an public, amid calls by many Egyp0ans to stage a revolu0on on January 25. Facebook users in Egypt con0nue to discuss holding a revolu0on on the 25th of the month with the aim of demanding improving the ci0zens’ condi0ons. 4635 Following the incident in Tunisia, an Egyp0an man Following the sets himself on fire incident in outside the main Tunisia, an gate of the Egyp0an man sets parliament. Two himself on fire similar incidents outside the main followed on the gate of the 19th. parliament. January 25 is the date for the Egyp0an popular uprising, to protest the poor living condi0ons in the country Egyp0an people s0ll contemplate a possible public revolu0on on January 25 Egyp0ans an0cipate chaos in the country due to the popular sit‐in of an on the streets. 15006 13467 6045 3444 4263 1947 1/16/2011 1/17/2011 1/18/2011 1/19/2011 1/20/2011 1/24/2011 1/25/2011 The daily volume of discussions generated by users in Egypt with regards to the revolu<on is detailed in this chart. Sample Report presented by SocialEyez™ 13 Quan0ta0ve Metrics Were there warnings? •  Star<ng the 16th of January discussions of the protests as one among the top 10 discussed subjects on social media in the MENA region. •  Users in Egypt declared the protests on social networking sites and on forums on the 16th of January. The subject was detected on the same day and was closely monitored. •  On 17th of January, Facebook users from Egypt generated high level of buzz and encouraged fellow ci<zens to join the protests. •  The suicide of three Egyp<an na<onals on the 18th and 19th created a sense of protest among social media users, thus strengthening the idea of unrest. •  Discussions of the protests con<nued for the next few days, un<l the 24th when the high intensity of the planned protest against the Government reached a <pping point. •  Users were highly ac<ve on social media. They discussed their mo<ves, expecta<ons and percep<ons online. •  These warnings were detected 9 days prior to the protests. Sample Report presented by SocialEyez™ 14 Quan0ta0ve Metrics – Which channels were used? |Share of Voice – by Media Type Media Types ‐ Other 3% Blog 2% Message Board/ Forum 21% Video/ Photo Sharing 15% ? |Different Media Types? Message Board/Forums: Online discussion sites where internet users can hold conversa<ons in the form of posted messages. For example maktoob.com or forums.fatakat.com. Microblogs: Web service that allows the subscriber to broadcast short messages to other subscribers of the service. For example Twi5er or Google Buzz. Social Network 16% Microblog 61% Social networks: Social networking is defined as the grouping of individuals together into to specific groups, ohen like a small community. For example Facebook or Orkut. Blogs: Maintained by an individual with regular entries of commentary, descrip<ons of events or other material such as graphics or video. For example 248am.com or wordpress.com. The majority of the results were from Microblogs like TwiZer, social networks like Facebook, and the video sharing websites such as YouTube. Media type – Others: Websites that hold news ar<cles, company pos<ng together with a comment func<on. For example: zawya.com or albawaba.com. Sample Report presented by SocialEyez™ 15 Quan0ta0ve Metrics The Egyp=an Revolu=on |The Egyp0an Revolu0on – Volume across the Region 120000 108707 100000 80000 60000 40000 20000 19263 16281 12963 10623 6696 5961 4929 4302 4299 3699 3633 3369 0 This chart shows the number of comments found in rela<on to the Egyp<an revolu<on. Sample Report presented by SocialEyez™ 16 Quan0ta0ve Metrics What are the popular domains? |Top Domains 277035 twiZer.com 132366 facebook.com 117633 maktoob The top domains show the sites where the highest number of conversa<ons were captured. TwiZer.com was iden<fied as the top domain. 32631 eqla3.com watwet.com 25623 neogaf.com 22629 15975 forum.prisonplanet.com 6267 forum.fok.nl 0 50000 100000 150000 200000 250000 300000 Sample Report presented by SocialEyez™ 17 Quan0ta0ve Metrics Who is talking? |Gender |Age Over 50 5% 35 to 49 5% Female; 21% Unknown; 43% 25 to 34 66% 18 to 24 19% Under 18 Male , 45% 5% 0% 20% 40% 60% 80% The majority of users, who iden<fied their age, were between the age 25 to 34 (66%). About 19% of the users in the age 18 to 24. The majority of results were posted by male user (45%). About 21% of the comments were posted by females Sample Report presented by SocialEyez™ 18 Quan0ta0ve Metrics What’s being said? |Top 5 Co‐Located Terms Oppression 11,012 comments posts Mubarak 54,245 comments/posts Revolu0on 32,567 comments/
posts USA The diagram shows the volume of men<ons of the top 5 co‐located terms towards the Egyp<an Revolu<on and the rela<on of these terms 9,012 comments posts Facebook Twiger 23,722 21,326 comments/posts comments/post Sample Report presented by SocialEyez™ 19 Quan0ta0ve Metrics Which languages are they using? |Top Languages 400000 350000 348900 300000 Majority of the posts were in Arabic followed by English. We have also taken into considera<on some of the most used dialects in the Arabic language and breakdown by dialect is also provided in this chart. 253500 250000 200000 176100 150000 127080 100000 34560 50000 25569 24696 Arabic (Algerian) Kurdish 15468 0 Arabic (general) English Farsi French Arabic (KSA) Sample Report presented by SocialEyez™ Arabic (Levant) 20 Qualita0ve metrics Sample Report presented by SocialEyez™ 21 Qualita0ve Metrics What is being discussed the most? |Top 2 Discussed Subjects Rank 1 Category Technology Subject Internet Outage Summary Internet gets disconnected in Egypt Verba0m Ac<vists, protesters work around internet outage in Egypt hZp://ow.ly/3MJqO #Jan25 #Egypt #Mubarak Link hZp://twiZer.com/#!/tarekahmad/statuses/31691084857876480 No. of Comments Rank 2 Category Hosni Mubarak Subject Hosni Mubarak Public Speech Summary Hosni Mubarak makes a public address to the na<on Verba0m BaZered looking Mubarak on TV hard to see him reversing the revolu<on. Change in Egypt will change en<re Middle East..Raffa crossing? Link hZp://twiZer.com/#!/nickday13/statuses/31214844539568128 No. of Comments Sample Report presented by SocialEyez™ 22 Qualita0ve Metrics What is being discussed the most?
|Top Discussed Subjects – User Perspec0ves From the frontlines of Egypt: how the internet outage in Egypt may have actually helped the protesters. hZp://su.pr/
9n3Miu ‫إذا ﻛﻨﺘﻢ أﻏﻔﻠﺘﻢ ﺟﻬﻮد اﻟﺮﺋﻴﺲ ﺣﺴﻨﻲ ﻣﺒﺎرك‬
‫ﻓﻌﻨﺪ اﳌﻮﻟﻰ ﺗﻌﺎﻟﻰ ﻻﺗﻀﻴﻊ اﳉﻬﻮد …ﺛﻢ أن‬.…
‫ﻫﻨﺎك ﺗﺎرﻳﺦ دوّن ﺑﻬﺎ اﺳﻢ ﻣﺒﺎرك ﺑﺴﺠﺎل ٍ ﻣﻦ ﻧﻮر‬
‫ ﺳﺘﻘﻴﻞ ﻣﺒﺎرك وﺗﻌﻴﺪ اﺧﺮ ﺑﻨﻔﺲ‬:‫اﺣﺬروا ﻣﻦ اﻣﺮﻳﻜﺎ‬
‫ ﺣﺬارﻳﻴﻴﻴﻴﻴﻲ‬... ‫اﻟﺘﻔﺼﻴﻠﺔ وﻟﻜﻦ ﺑﻬﻴﺌﺔ اﺧﺮى‬
Internet Outage Sample Report presented by SocialEyez™ 23 Qualita0ve Metrics What is being discussed the most?
|Top Discussed Subjects – User Perspec0ves Strength to our friends out there in Egypt! Mubarak just step down!! Don’t you see outside your window oru in the television. Your people don’t want you, just go out. To all Egyp<ans, fight for your freedom and for your country and for Islam!!! ‫ﺷﺒﻜﺔ رﺻﺪ ﺑﻘﺪر اﳊﺮص اﻹﺳﺮاﺋﻴﻠﻲ‬
‫اﻟﺮﺳﻤﻲ ﻋﻠﻰ ﲡﻨﺐ اﳊﺪﻳﺚ ﻋﻠﻨﺎ ﻋﻦ ﻣﺎ‬
‫ ﻓﺈن ﺣﺎﻟﺔ اﻟﺬﻋﺮ‬،‫ﻳﺠﺮي ﻓﻲ ﻣﺼﺮ ﺣﺎﻟﻴﺎ‬
‫اﻟﺘﻲ ﺗﻨﺘﺎب إﺳﺮاﺋﻴﻞ ﺟﻌﻠﺘﻬﺎ ﺗﺘﺮﻗﺐ‬
‫وﺗﺘﺎﺑﻊ ﻋﻦ ﻗﺮب وأوﻻ ﺑﺄول ﻣﺎ ﻳﺠﺮي‬
.‫ﻫﻨﺎك‬
How could USA support this dictator?u Only to have good rela<onship. Stay home or choose a side. USA sneaks everywhere. I hope the new government to be peaceful of course with everyone but strict with foreign manipulators. Hosni Mubarak Public Speech Sample Report presented by SocialEyez™ 24 Qualita0ve Metrics What is being related to the issue? |Co‐Located Terms Revolu<on Freedom Corrup<on Facebook USA Egypt Hosni Mubarak Oppression TwiZer Democracy Protest Sample Report presented by SocialEyez™ 25 Qualita0ve metrics |Key Influencer Picture N/A Blogger # Posts Sample URL ‫ﻣﺔ ﺑﺒﺴﻲ‬
363 hZp://vb.eqla3.com/showthread.php?
t=551&page=14#post169892 MAN 260 hZp://www.alriyadh1.com/vb/f28/t1401.html#post4525 ‫ن اب‬
243 hZp://www.hafralba<n.com/showthread.php?
t=139&page=2#post853 -|[‫|ح ﺣﻈﻲ‬-
142 hZp://www.flyingway.com/vb/showthread.php?
t=74982&page=10#post8730 Ramitari 9,921 twiZer followers hZp://twiZer.com/Ramikantari/statuses/840810 manthik 22,725 twiZer followers hZp://twiZer.com/ManiKarthik/statuses/831778 Sample Report presented by SocialEyez™ 26 Qualita0ve Metrics How do people feel? |Sen0ment Analysis – Egyp0an Revolu0on 60% 80% 70% |Sen0ment Analysis – Hosni Mubarak 57% 68% 50% 60% 40% 50% 31% 30% 40% 30% 24% 20% 20% 12% 10% 8% 10% 0% 0% Posi<ve Neutral Nega<ve What are user saying regarding the Revolu0on in Egypt? Posi<ve Neutral Nega<ve What are user saying regarding President Hosni Mubarak? Sample Report presented by SocialEyez™ 27 USA – How do talk about the role of the US? |USA related Topics Hilary Clinton urged #Mubarak “not to prevent peaceful #protests or block communica(ons, including on #social media.” h5p://bit.ly/h5UgcW maybe the best strategy is to not get involved at all? Clintons Speech US involvement in Egypt Egypt is the second highest US‐funded country in the Middle East aKer Israel – they will have some interests US funding to Egypt Obama's late reac<on US‐related topics US support for Mubarak Sample Report presented by SocialEyez™ Obama is silent because what it good for the Egyp(ans is not necessarily good for the US. The current regime is good for the US but bad for Egyp(ans. The next regime could be the opposite. How could USA support this dictator?P Only to have good rela(onship. Stay home or choose a side. USA sneaks everywhere. I hope the new government to be peaceful of course with everyone but strict with foreign manipulators. 28 Qualita0ve Metrics Which terms aGracted which emo=ons ? |Terms vs. Emo0ons Mubarak Hate Mubarak has a dominant focus on “Hate” and oppression. Democracy Revolu<on Support Excitement Democracy has a strong focus on “Hope” and “Excitement” which is <ed to suicide “Op<mism” and “joy”. Joy Hope Revolu0on comments focus on “Excitement”, “Oppression” and “Hope”. Op0mism Fear This chart shows which term was related to which emo<on by the users. Oppression Sample Report presented by SocialEyez™ 29 Qualita0ve Metrics Which emo0ons were displayed? |Emo0ons Hate towards Mubarak Anger towards USA 23,347 posts/
comments Suppor
t for th
e Egyp0a
n peop
le 34,231
posts/c
ommen
ts Fear o
f the Future
6,342 post/
comments r a o
f
e
p
Ho
ure t
u
F
r
bege post/
17,321 nts e
comm
Anger a
bout th
e current
situa0o
n the r
o
f
y
rit
Solida n Govt a
Egyp0 2 12,356 pos
comme ts/
nts This slide shows the most recurring emo<ons from the analyzed data. 8,0
posts/ 32 comm
ents 10,34
ts mmen
o
c
/
s
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os
p
Polarized Emo<on Sample Report presented by SocialEyez™ 30 Facebook highlights |Mohammed El‐Baradei Sample Report presented by SocialEyez™ 31 Facebook highlights |Amr Khaled Sample Report presented by SocialEyez™ 32 Facebook highlights |Yusuf Al‐Qaradawi Sample Report presented by SocialEyez™ 33 Other Countries in MENA Region Sample Report presented by SocialEyez™ 34 Integrated Metrics What are the effects on the region? |Revolu0onary trend vs. nega0ve Leader sen0ment 5000 Revolu<onary Trends Nega<ve Sen<ment towards Leader 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Yemen Algeria Morocco Oman KSA Bahrain Qatar UAE Kuwait This chart shows the number of comments found which relate the Egyp<an revolu<on to each of the listed countries in the region. It also displays the volume of nega<ve sen<ment towards the leaders of each country. Sample Report presented by SocialEyez™ 35 Qualita0ve Metrics Which emo=ons were displayed where? |Top 3 Emo0ons in each country 6000 Hope Hate towards Mubarak Support 30000 5000 25000 4000 20000 3000 15000 2000 10000 1000 5000 0 0 Egypt USA This chart shows volume of comments which displayed the top 3 emo<ons for each country Sample Report presented by SocialEyez™ 36 Qualita0ve Metrics What are the effects on the region? |Nega0ve Sen0ment towards Leader in the Region 4211 Ali Abdullah Saleh (Yemen) Abdelaziz Bouteflika (Algeria) 3213 1231 Mohammed VI of Morocco Sultan Qaboos bin Said (Oman) 543 King Abdullah (KSA) 321 Hamad Ben Khalifa Al‐Thani(Qatar) 251 Sheik Hamad Ben Isa (Bahrain) 232 174 Sheikh Khalifa (UAE) 92 Sabah Al‐Ahmad Al‐Jaber Al‐Sabah (Kuwait) 0 500 1000 1500 2000 2500 3000 3500 4000 4500 This chart shows the number of comments found which nega<vely discuss the rulers of na<ons in the MENA region. Sample Report presented by SocialEyez™ 37 Iran How Iranians see the Egyp=an Revolu=on? |Iran related Topics A lot of the comments found show that Iranians feel that all dictator regimes operate alike in suppressing the uprising aimed to bring freedom. In the view of the Iranian people; they should learn from the Egyp<an revolu<on and follow in the footsteps of the protestors in order to be successful and victorious in overturning the rule in Iran. This caricature was found on an Iranian forum and illustrates the feelings that many Iranian people share regarding the revolu<on in rela<on to their own condi<ons. Iranian Governmental Websites condemn what they have done themselves in suppressing Iranian People uprising. We showed Arabs how to start, they showed us how to finish. Egypt started with 8000 people. The resistance in the streets should con<nue un<l the security forces, Basij and the revolu<onary guard will be conquered. Tunisia, Egypt, and Yemen Eggs have been hatched and
the chickens are out, while in the Egg for Iran the supporters
of different reformist and Anti-regime groups are fighting
with each other and couldn’t even hatch egg.
Sample Report presented by SocialEyez™ 38 Jordan Is Jordan the next Egypt? |Jordanian reac0on towards the government being reshuffled it seems clear....#jordan is the new #egypt #KingAbdullah of #Jordan makes cosme(c changes which are equivalent of childs lip gloss h5p://
bit.ly/g1gpJZ #clueless King of #Jordan sacks his government. BBC wonders if #jordan is next aKer #Egypt #Tunisia #Egypt #Jordan down with corrup(on & dictators! #Cuba King Abdullah reshuffled Government Protests to con(nue in #Jordan as protestors reject new PM! Calls for removal of #KingAbdullah by the people #Revolu(on #Egypt #jan25 Sample Report presented by SocialEyez™ #Jordan: King Abdullah sacks cabinet in wake of street protests h5p://bit.ly/e9XbeF BETTER SACK THEM BEFORE THEY SACK ME! #Jan25 #PantsFull We laughed today when we heard that Jordanian king sacked government preem(vely. We're with you people of #Jordan #Jan25 Just because he's Sandhurst educated and has a really hot wife, it doesn't mean he's not a dictator. down with him #Jordan 39 The Muslim Brotherhood Quan0ta0ve Metrics Sample Report presented by SocialEyez™ 40 Quan0ta0ve Metrics How many are talking about Muslim Brotherhood? |Daily Volume – Global 12000 11231 10478 9426 10000 8744 8583 8343 7432 8000 6532 6000 4914 4000 2774 1504 2000 1735 0 1/25/2011 1/26/2011 1/27/2011 1/28/2011 1/29/2011 1/30/2011 1/31/2011 2/1/2011 2/2/2011 2/3/2011 2/4/2011 2/5/2011 Total Volume Average per day Peak 81696 6808 2/3/2011 11231 Low 1504 1/25/2011 Sample Report presented by SocialEyez™ 41 Quan0ta0ve Metrics – What is the buzz volume in Egypt? |Egypt vs. Jordan, Yemen and Algeria ‐ Daily Volume 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Egypt Jordan Yemen Sample Report presented by SocialEyez™ Algeria 42 Quan0ta0ve Metrics Which domains are people using? |Top Domains 31341 twiZer.com 11341 facebook.com 9211 youtube.com 4877 reddit.com 2541 topix.com neogaf.com 1543 forum.prisonplanet.c
om 1325 The top domains show the sites where the highest number of conversa<ons were found. TwiZer.com was the highest contributor of results, in terms of the Egyp<an revolu<on 989 forum.fok.nl 0 10000 20000 30000 40000 Sample Report presented by SocialEyez™ 43 The Muslim Brotherhood Qualita0ve Metrics Sample Report presented by SocialEyez™ 44 Qualita0ve Metrics What is being discussed the most? The top discussed subjects are showcased in this chart. Muslim Brotherhood: ‘We are against Zionism’ The Muslim Brotherhood Muslim Brotherhood Poised for Power in Egypt King Abdullah of Jordan meet with the Muslim Brotherhood Sample Report presented by SocialEyez™ 45 Qualita0ve Metrics What is being discussed the most? |Top 3 Discussed Subjects – in detail Rank 1 Category Muslim Brotherhood: ‘We are against Zionism’ Subject Muslim Brotherhood: ‘We are against Zionism’ Summary Comment on an ar<cle on the Jerusalem post where <tled Muslim Brotherhood: ‘We are against Zionism’ Verba0m Link No. of Comments Really Brotherhood? The Egyp<an people want peace and prosperity not interna<onalized hate, which only imprisons the soul of the people who long to be free. People of Egypt, banish the brotherhood, too hZp://www.jpost.com/LandedPages/ReadAllTalkbacks.aspx?id=206725&PageNumber=6 14 RANK 2 Category Subject Summary Muslim Brotherhood – Jordan King Abdullah of Jordan meet with the Muslim Brotherhood comments on a post announcing that Jordan’s King Abdullah plans to meet with a number of the Muslim Brotherhood officials ‫ﺍﻟﻠﻬﻢ ﺯﺩ ﻭﺑﺂﺭﻙ ﺧﻠﻬﻢ ﻳﻌﺮﻓﻮﺍ ﺍﻥ ﺍﻟﻘﻮﺓ ﻭﺍﻟﺸﻌﺒﻴﺔ ﻟﻠﺤﺎﻛﻢ ﻣﺎ ﺗﻜﻮﻥ ﺇﻻ ﺑﺘﻄﺒﻴﻖ ﺃﺣﻜﺎﻡ ﺍﷲ ﻭﺷﺮﻳﻌﺔ ﺍﻹﺳﻼﻡ‬
Verba0m May god aid them, let them know that the power is to the people and governments cannot rule except with Verba0m Translated Gods laws and Islamic sharia’a Link No. of Comments hZp://paldf.net/forum/showthread.php?s=13bcbf1879150970•f8200c902ccee4&t=734172 14 Sample Report presented by SocialEyez™ 46 Qualita0ve Metrics What is being discussed the most? |Top 3 Discussed Subjects – in detail Rank 3 Category Muslim Brotherhood – Egypt Subject Muslim Brotherhood Poised for Power in Egypt Summary Comments on an ar<cle <tled Muslim Brotherhood Poised for Power in Egypt Verba0m Egypt is a template for the United States. The Muslim brotherhood hasn't been working 24‐7 for the past 50 years for nothing. They are serious. The ground is being prepared now right before our eyes. Link hZp://www.jihadwatch.org/2011/01/spencer‐muslim‐brotherhood‐poised‐for‐power‐in‐egypt.html?
utm_source=twiZerfeed&utm_medium=statusnet No. of Comments 10 Sample Report presented by SocialEyez™ 47 Qualita0ve Metrics What is being discussed the most?
|Top Discussed Subjects – User Perspec0ves What Irony, "we are not against the Jews, we are against Zionism" Zionism is the product of living away from insane people like the Muslim Brotherhood, I am sure they would love it if the Jews were in their land or other land and accepted their "Dhimmi" status Really Brotherhood? The Egyp(an people want peace and prosperity not interna(onalized hate, which only imprisons the soul of the people who long to be free. People of Egypt, banish the brotherhood, too Muslim Brotherhood: ‘We are against Zionism’ Sample Report presented by SocialEyez™ Unfortunately, Israel’s con(nued embrace of Mubarak is giving credence to the Muslim Brotherhood’s lies. Mubarak is finished and nothing can be done about it. There is a small chance of minimizing the Brotherhood’s influence if Israel expresses sympathy with the common people. There is absolutely no chance if Israel con(nues to endorse Mubarak 48 Qualita0ve Metrics What is being discussed the most?
|Top Discussed Subjects – User Perspec0ves The Islamic movements is developing The government resigna(on ! this is what the brotherhood is asking ! but the king stays in power him and his corrupt regime, as if the problem is with the government. The Islamic movement is on the roll, and the downfall of the secularism has just begun. King Abdullah of Jordan meet with the Muslim Brotherhood Sample Report presented by SocialEyez™ 49 Qualita0ve Metrics – What is being discussed the most? |Top Discussed Subjects – User Perspec0ves This so‐called people’s revolu(on around the Mid‐east and North Africa are organized by Muslim terrorists! Why do you say "so‐
called"? What is it about that revolu(on that makes you dismiss its popular roots and support? Do you mean it has been imposed on people? Both the revolu(on and "muslim terrorists" belong to people because the people belong to Islam. Elementary Fear is the universal force that drives Islam. The fear of countless unseen religious thugs who are always just below the surface ready to kill in the name of Allah.The Muslim Brotherhood is a cesspool of these thugs. Egypt is a template for the United States. The Muslim brotherhood hasn't been working 24‐7 for the past 50 years for nothing. They are serious. The ground is being prepared now right before our eyes. Muslim Brotherhood Poised for Power in Egypt Sample Report presented by SocialEyez™ 50 Qualita0ve metrics |Key Influencer Blogger # Posts Sample URL ibnalkeram 20 hZp://www.sudanforum.net/showthread.php?
t=117786&page=2#post1428074 GD64 11 hZp://boards.insessiontrials.com/showthread.php?376683‐Muslim‐
Brotherhood‐Prepare‐Egyp<ans‐for‐war‐with‐
Israel&amp;daysprune=‐1post14779528 ‫ أﺑﻮ ﻓﺎرس‬.‫د‬
9 hZp://www.paldf.net/forum/showthread.php?
t=733762&page=12#post10044668 ‫اﳌﻮﺣﺪ ﷲ‬
7 hZp://www.alokab.com/forums/index.php?
showtopic=56739&st=40#entry330764 6 hZp://boards.insessiontrials.com/showthread.php?376683‐Muslim‐
Brotherhood‐Prepare‐Egyp<ans‐for‐war‐with‐
Israel&amp;daysprune=‐1post14779528 Atlas Sample Report presented by SocialEyez™ 51 Qualita0ve Metrics How do people feel? |Sen0ment Analysis – Muslim Brotherhood |Opinion Groups 50% 60% Muslim Brotherhood… 45% 48% 50% 40% 35% 40% 34% 31% 30% 25% 30% 20% 20% 41% 18% 19% 15% 9% 10% 10% 5% 0% 0% Posi<ve Neutral Nega<ve should be given a chance is dangerous Should the Muslim Brotherhood play a role in Egypt's future? Sample Report presented by SocialEyez™ would be nega<ve for interna<onal rela<ons would be beneficial for Egypt 52 Qualita0ve Metrics How do people feel? |Opinion Groups ‐ Egypt 50% |Opinion Groups ‐ Jordan Muslim Brotherhood… 45% 50% 45% 41% 40% 40% 35% 30% 25% 25% 19% 31% 19% 20% 15% 15% 9% 10% 36% 35% 31% 30% 20% Muslim Brotherhood… 14% 10% 5% 5% 0% 0% should be given a chance should be given a chance is dangerous is dangerous would be nega<ve for interna<onal rela<ons would be nega<ve for interna<onal rela<ons would be beneficial for Egypt would be beneficial for Jordan Sample Report presented by SocialEyez™ 53 Appendix Sample Report presented by SocialEyez™ 54 Sample Verba0m Comment in English just give the people what they want dam‐‐‐ Cairo, Egypt (CNN) ‐ President Hosni Mubarak's efforts to redeem his 30‐year‐rule did liZle to quell Egyp<an discontent Saturday as tens of thousands of demonstrators again defied a curfew to demand change and a new fear of anarchy percolated. Synopsis Facebook status Category Revolu<on URL hZp://www.facebook.com/permalink.php?story_•id=161131967271101&id=100000839428799#!/
webaddictdesigns?sk=wall Country USA Comment Tone Nega0ve towards Egypt Goverment Comment in English I don’t pray for peace in the middle east…I pray for the revolu<on in Tunisia and Egypt to spread throughout the region and that people con<nue to demand democracy. Only then can we have peace. Synopsis Facebook status Category Region URL hZp://www.facebook.com/permalink.php?story_•id=106371252772224&id=100001896152438 Country USA Comment Tone Posi0ve towards Revolu0on in the Region Sample Report presented by SocialEyez™ 55 Sample Verba0m Comment in English I hopeu these ppl fail because if theyu don't, radical Islam will take over Egypt. Synopsis A comment on a youtube video of police spraying civilians with hoses of water during prayer Category Revolu<on URL hZp://www.youtube.com/watch?v=dBtYLBQPRGQ Country Pan Arab Comment Tone Nega0ve Comment in Arabic Comment translated ‫اﻟﺒﻮس‬ ‫و‬ u‫اﻟﺮزﻳﻠﺔ‬ ‫اﻓﻼم‬ ‫ﺻﺎﺣﺐ‬ ‫ﻳﺎ‬ ‫اﻟﻜﻠﺐ‬ ‫اﺑﻦ‬ ‫ﻳﺎ‬ ‫ﻛﻠﺐ‬ ‫ﻳﺎ‬ ‫ﻋﻨﻪ‬ ‫ﺗﺪاﻓﻊ‬ ‫ﻓﻼزم‬ ‫ﻟﻴﻚ‬ ‫ﺟﻮ‬ ‫اﻧﺴﺐ‬ ‫ده‬ ‫ﻫﻮ‬ ‫و‬ ‫ﻳﺘﺮﻋﺮع‬ ‫و‬ ‫ﻓﻴﻪ‬ ‫ﻳﻨﻤﻮ‬ ‫ﻣﻼﺋﻢ‬ ‫وﺳﻂ‬ ‫ﻋﺎوز‬ ‫اﻟﻠﻰ‬ ‫اﳌﻴﻜﺮوب‬ ‫زى‬ ‫اﻧﺖ‬ ‫ﺻﻠﻚ‬
‫ﻋﻠﻴﻚ‬ ‫اﺗﻔﻮوو‬ ‫اﻟﺒﺎﻳﻆ‬ ‫اﻟﻔﻦ‬ ‫رﺳﺎﻟﺔ‬ ‫ﺻﺎﺣﺐ‬ ‫ﻳﺎ‬ ‫و‬ ‫اﻟﻌﺮﻳﺎﻧﺔ‬ ‫اﻟﻨﺴﻮان‬ ‫و‬ ‫اﻻﺣﻀﺎن‬ ‫و‬
You are like a parasite that needs an environment to grow in, and this is the best environment for you, so you have to defend it you son of a bitch, you creator of disgus<ng unethical films with naked women, and inappropriate scenes, you messenger of low class entertainment. Synopsis This is a comment on a youtube video of actor Adel Imam defending President Hosni Mubarak Category Mubarak Support URL hZp://www.youtube.com/watch?v=yh3oNNwz4QA Country Egypt Comment Tone Nega0ve Sample Report presented by SocialEyez™ 56 Sample Verba0m Comment in Arabic You cant stop the internets! Google figh<ng the Egyp<an internet black out. Voice‐to‐tweet. hZp://<nyurl.com/4n98ryx #egyptrevolu0on Synopsis A tweet regarding the internet disconnec<on which occured in Egypt Category Internet Outage URL hZp://twiZer.com/#!/search/%23egyptrevolu<on Country Pan Arab Comment Tone Neutral Comment in English Support the People's Revolu<on in #Egypt hZp://goo.gl/•/Ih2B4 #egyptdayofrage #humanrights #egyptrevolu0on Synopsis A tweet encouraging people to support the Egyp<an revolu<on Category General URL hZp://twiZer.com/#!/search/%23egyptrevolu<on Country Pan Arab Comment Tone Posi0ve Sample Report presented by SocialEyez™ 57 Sample Verba0m Comment in English Coun<ng down the seconds to Mubarak being ousted...#Egyptrevolu0on Synopsis A tweet about Hosni Mubarak Category Mubarak URL hZp://twiZer.com/#!/search/%23egyptrevolu<on Country Egypt Comment Tone Nega0ve Comment in English RT @razano: What's happening in #egypt proves that our culture is not chao<c it's how we are governed that makes us backwards. #Jan25 Synopsis A tweet about the chaos in regards to the egyp<an revolu<on Category Region URL hZp://twiZer.com/#!/RobaAssi Country Jordan Comment Tone Nega0ve Sample Report presented by SocialEyez™ 58 Sample Verba0m ‫ﻳﺎ ﺟﻤﺎﻋﻪ ﻋﺎدل اﻣﺎم ﻟﻴﺲ ﺑﺮﺟﻞ ﺷﺨﺺ ﺗﺎﻓﻪ ﻗﻤﻪ ﺑﺎﻟﺘﻔﺎﻫﻪ وﻫﻨﺎك ﻣﺼﺮﻳﲔ اﺻﺪﻗﺎﺋﻲ ﻫﻨﺎ ﺑﺎﻟﺮﻳﺎض ﻳﻄﻠﻘﻮن ﻋﻠﻴﻪ اﺳﻢ اﻟﻬﻠﻔﻮت وﻧﺎﻧﺴﻲ وﺟﻨﺲ ﺛﺎﻟﺚ‬
‫ﻛﻨﺖ اﺣﺒﻚ ﻟﺘﻮﺿﻌﻚ واﻷن اﻛﺮﻫﻚ ﻟﻌﺪم وﻗﻮﻓﻚ ﻣﻊ ﺷﻌﺒﻚ اﳉﺮﻳﺢ‬
‫ﻋﺮﺑﻲ ﺳﻮري‬
Comment in Arabic Comment translated People, Adel Imam is not a man. He is a pathe<c person, and I have Egyp<an friends here in Riyadh who constantly poke fun at him. I used to like you for being down to earth, but now I hate you for not standing with you na<on, who is hur<ng. A syrian Arab Synopsis Category URL Country Comment Tone This is a comment on a youtube video of Adel Imam defending Hosni Mubarak Hosni Mubarak hZp://www.youtube.com/comment_servlet?all_comments=1&v=yh3oNNwz4QA Saudi Arabia Nega0ve Comment in English Reports have confirmed the loo<ng is being done by the secret police of #Mubarak in an aZempt to discredit the protesters. #Egypt #Jan25 Synopsis This is a tweet about Hosni Mubarak Category Hosni Mubarak URL hZp://twiZer.com/#!/search/%23mubarak Country Lebanon Comment Tone Nega0ve Sample Report presented by SocialEyez™ 59 Contact Informa0on J.C. Chapman Managing Partner [email protected] www.egroundswell.com