Handy Tricks to Treat Retailers

Issue
Retailer
Matters
8
Oct - Dec
2010
Because at Landmark Wholesale EVERY Retailer Matters
Spotlight on
confectionery
A sweet guide to making the
most of your confectionery
merchandising.
Page 12 Maximise your
beer sales
With our handy top tips guide.
Page 6 Planning is key to a profitable season.
Page 4 Mints, Gums &
Medicated Sweets
Make the most of these high profit
products.
Page 15 The price is right
Full price listing for Autumn/Winter 2010
Page 8 Halloween Spooks & Bonfire Night Bangs
add a Seasonal Boost to Sales
Handy Tricks to Treat Retailers
In America Halloween is a major event
with big Halloween parties popular.
This time of year is becoming a much
bigger trading opportunity in the UK, as
Halloween becomes more popular and
sales grow year on year. This presents
opportunities for Retailers who can
supply Halloween goods and boost
their Autumn sales.
At this time of year, children’s fancy
dress parties are a big opportunity.
Key sellers include soft drinks, snacks
and general confectionery, as well as
novelty items such as hats, masks,
wigs and face paints. Speak to local
Suppliers about display stands pre
filled with novelties and the possibility
of sale or return contracts.
Trick or Treating is a major part of
Halloween. Key products to stock for
trick or treaters are confectionery multi
packs, bagged confectionery and kid’s
confectionery. Stock in advance, as
Customers will be looking for these
products to stock up on prior to
Halloween, so they are ready when the
little spooks call.
continued on p3
Ex
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Add some Christmas
cheer to your sales
02 | Retailer Matters
Introduction
Welcome to the second ‘new look’ Retailer
Matters, full of information on how you
can make the most of this, the biggest
seasonal trading period.
As we leave Autumn and move into Winter, the
nights are drawing in and the weather is getting
cooler, there are still plenty of good trading
opportunities for Independent Retailers as we
head towards Christmas.
Stuart Johnson
Landmark Wholesale
Retail Controller
Halloween is growing year on year as a Retail
opportunity, and one which Convenience
Retailers are best placed to take advantage of.
Even this relatively short window of opportunity
can be very profitable if you get behind the
event fully and create in store theatre and
atmosphere to back it up.
This issue is all about preparation for
Christmas and New Year. I can’t stress enough
the importance of pre-planning your stock
requirements, particularly in key areas such
as alcohol, confectionery and fresh foods.
Well planned and prepared stores will be best
placed to take full advantage of this key
trading period.
Also in this issue we look at top tips for
maximising your beer sales over Christmas,
throw the spotlight on confectionery
merchandising and give some top tips on
making the most of the confectionery fixture
in your store and also a feature on mints
and gums.
We wish all Independent Retailers a
very successful and prosperous
festive season.
For more information about Landmark Wholesale and
their Members please contact Head Office on:
01908 255300 www.landmarkwholesale.co.uk
Contents
Introduction
2
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Halloween & Bonfire Night
continued from front cover
Tricks and treats to make the most
of Autumn
3
Shopweb is approved by
Lifestyle for Lifestyle retailers.
Christmas & New Year
Opportunities
Planning is key to maximising
festive sales
4
Maximising your beer sales
Simple guide to improving
your sales
6
Dates for your diary
Key dates and upcoming sporting
events
7
Core Range & Recommended
Retail Selling Prices
8-11
Spotlight on Confectionery
Sweet success is in your hands
12
Mints, Gums & Medicated Sweets
Fresh facts and ideas
15
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Handy Tricks to Treat Retailers (continued from cover)
No Halloween party would be complete without
a carved pumpkin, so stock a few or run a
pumpkin carving competition. To increase
interest at your store create an atmosphere of
fun and theatre by decorating the store with
carved pumpkins and create a feature area to
showcase Halloween products.
Above all have fun with Halloween and see the
returns in your till.
Add some Bonfire Night Bang
to your Business
After the usual highlights and disappointments
of the Great British Summer, bonfire night
represents the last BBQ party opportunity of
the year where people get together for firework
parties. Stock up on a range of chilled beers,
wines and ciders that Customers can pick up
straight from the chiller on the way to parties.
Bonfire night BBQs would not be complete
without sausages sizzling in the cool November
air. Plan to have a stock of BBQ favourites
such as sausages, burgers, chicken and baps
available as these will be popular shopping list
items. Consider some traditional Autumn party
favourites like toffee apples and see your sales
go up with a bang.
Firework sales can present a great opportunity
for high POR sales. A dedicated firework area in
store that features a range of products should
sell well. Safety is obviously an issue and
Retailers have a responsibility to protect the
public as well as themselves.
All Retailers selling fireworks must obtain the
appropriate licence from their local authority
and sell fireworks and sparklers in a responsible
manner to Customers. Local authority rules,
such as no sales to under 18’s, should be
obeyed. Ensure that staff have the necessary
training to guarantee responsible selling.
04 | Retailer Matters
Open your Doors to Christmas and New Year Opportunities
Together, Christmas and New Year represent the year’s
best opportunity for Independent Retailers to increase
sales and profits.
But preparation is key to cashing in on
the seasonal uplift. By creating a festive
atmosphere, stocking the right products
and offering your Customers an attractive
promotional package, you can make the
most of this important period.
Plan your Stock Levels for the
Festive Season
Retailers must plan stock levels to make the
most of Christmas demand. Licensed goods
are vitally important and it is essential to stock
plenty of beers, wines, ciders and spirits at
various pricing levels to appeal to the broadest
Customer base and meet the demands of the
party season. Remember, Customers do like to
splash out a little at this time of year.
Take home soft drinks are also popular, the
larger 1 and 2 litre sizes are popular with kids
and great for parties, mixers will also be popular
Customer choices.
Plan what you will be doing with fresh foods,
bread and milk and general chilled foods
such as cheese, bacon, cooked meats, cream
and other dairy products that will be in high
demand. Fresh fruit and vegetables will also sell
well, especially seasonal vegetables such as
Brussels sprouts.
Christmas is the time of year when people
buy things that perhaps, they would not
normally buy. Gift items such as Christmas
confectionery, assortments, boxed chocolates
and selection packs. As well as Christmas
cards, gift boxes, decorations, gift wrap and
bottle bags sell well in the run up to Christmas.
Novelties such as Christmas ties, stationery and
unique and unusual gifts could also form a key
part of your Christmas stocking plans.
Tinned biscuits, mince pies, biscuits for cheese
and shortbread are also key seasonal lines that
Customers like to have around the house for
guests and visitors.
Be Prepared
Independent Retailers should already be
thinking about Christmas and New Year
opportunities to ensure maximum profit
and turnover. Look at what sold well in
previous years and talk to your Wholesaler
about what’s new for 2011!
Seasonal Extra Spending
Customers will be looking to ‘trade up,’
buying more expensive products as treats for
themselves and for gifts. Licensed goods in
particular benefit from this seasonal indulgence:
Champagnes; spirits; liqueurs; and better
quality wines for example. The average whisky
buyer will often swap the standard bottle for a
bottle of single malt. Give Customers as much
choice as possible with a range of prices to suit
all individual tastes.
In Store Promotions and Features
Create a sense of theatre in store to capture
the festive mood. Decorations, lights and music
help Customers to feel the Christmas spirit and
encourage seasonal spending.
This is a very competitive time of year for the
Retail Trade and Consumers will be on the
lookout for great value. Retailers should talk to
their Wholesalers about seasonal promotional
packages as early as possible to plan which
products to feature and make sure that their
offering is competitive.
Independent Retailers need to work hard to
compete with the multiples at any time of
year and this is no exception at Christmas.
Independent Retailers should be open when
their Customers need them, everyone has a
horror story of finding themselves without any
brandy butter at 7pm on Christmas Eve! A good
Independent Retailer with flexible opening hours
can be a life saver!
Stella Artois is the nation's favourite beer brand,
especially at Christmas.*
At Christmas Stella Artois is the No1
No 1 beer brand in
volume and value. In fact it delivers over 38.6% more
value than its nearest rival.†
Consumers performed over 6.7 million convenience top
up shops over the two weeks of Christmas and New Year
last year‡ - don't be out of stock of Stella Artois, their
favourite beer brand, and miss the sales opportunity
this Christmas!
Stella Artois was first brewed in Leuven as a
Christmas beer. A golden lager in contrast
to the popular dark ales of the time, it was
named after its brilliant amber colour.
Stella , Latin for star, refers to the brightly
shining Christmas Star.
Artois acknowledges Sebastian Artois, the
master brewer and owner of the brewery.
Please drink responsibly. ©2010 InBev UK Ltd, all rights reserved.
**BPT
BP endd June
BPT
J 2010.
20100 ††CGA
CGA P11
P11&12
& 12,
2 2009.
2009 ‡Source:
‡S
ACNielsen
ACNi l Home
H
scan weeks
k 51 andd 52 2009.
2009
The BAILEYS, SMIRNOFF, GORDON’S, BELL’S and MORGAN’S SPICED words and associated logos are trademarks. © Diageo 2010.
06 | Retailer Matters
How Convenience Stores can
Maximise Beer Sales at Christmas
The last 4-weeks prior to Christmas sees impulse beer Shoppers entering the
convenience category, with over ½m households more than normal
buying beer.
Retailer Top Tips
Cold is Key
Cold is key to impulse sales. 80% of Customers
want to buy cold beer and 75% of Lager
drinkers agree cold is the most important quality
of Lager. Ensure your fridge is set between
4-6oC.
Smaller Packs
Don’t try and take on the major multiples on
price, they will be running price promotions
on mid/large packs as part of large Christmas
trolley shopping trips. In spite of all the noise
around big pack multi buy deals at Christmas
most Convenience shoppers will want to buy
smaller packs. Beer shoppers are prepared
to spend approximately 13% more than they
would in a supermarket for the convenience of a
local shop and most are smaller pack buyers.
Create a ‘Hot-Zone Diamond’ for the fastestselling beers
Common Sense Merchandising
Make sure that the key lines are in stock. Create
a ‘Hot Zone’ diamond in the centre of the chiller
for the fastest selling items, with choice and
slower selling lines around the edges. Your
fastest selling, high profit items should be the
easiest to see, reach and buy.
Belt to Eye-Level
is where shoppers
tend to look
Use the edges for
slower-moving
beers and to offer
choice
MAKE SURE YOU STOCK THE FULL 14s RANGE.
Mayfair King Size and Mayfair Smooth 14s available in Wholesale October 2010.
Silk Cut coming soon.
Retailer Matters | 07
Dates for your Diary
October 2010
Make the most of these
calendar dates
Use our quick guide to a selection of key calendar dates and upcoming sporting
events to help maximise sales in-Store.
Autumn Half Term
24th Korean Grand Prix
31st Halloween
November 2010
5th Bonfire Night
5th Diwali
6th Rugby: Ireland vs South Africa
7th Brazilian Grand Prix
13th Rugby: England vs Austraila,
Ireland vs Samoa
14th Abu Dhabi Grand Prix
20th Rugby: England vs Samoa,
Ireland vs New Zealand
20th Children in Need
21st – 27th National Curry Week
27th Rugby: England vs South Africa,
Ireland vs Argentina
25th – 29th Cricket: Ashes 1st Test
30th St Andrews Day
December 2010
Schools break for Christmas
2nd Hanukkah
3rd – 7th Cricket: Ashes 2nd Test
4th Fifa announce host nation for
2018 World Cup
16th – 20th Cricket: Ashes 3rd Test
24th Christmas Eve
25th Christmas Day
26th Boxing Day
26th – 30th Cricket: Ashes 4th Test
31st New Years Eve
08 | Retailer Matters
Price List
Item
For Great Value Everyday, for you and your Customers, look out for this
sign for Must Stock Own Brand from Landmark Wholesale.
Size
RRSP
375g
500g
375g
8’s
500g
450g
375g
500g
2.59
2.09
1.99
2.29
2.39
2.49
2.49
2.09
375g
10’s
375g
24’s
16’s
375g
500g
2.35
2.26
1.95
2.35
2.35
2.49
2.65
Cereals
Kellogg’s Special K
Kellogg’s Bran Flakes
Kellogg’s Fruit ‘N Fibre
Kellogg’s Variety Pack
Kellogg’s Frosties
Kellogg’s Rice Krispies
Kellogg’s Coco Pops
Kellogg’s Corn Flakes
Kellogg’s Crunchy Nut
Cornflakes
Quaker Oats So Simple Original
Alpen
Weetabix
Nestlé Shredded Wheat
Nestlé Multi Cheerios
Nestlé Shreddies
Canned Veg/Meat/Fish
John West Tuna Chunks in Brine 185g
John West Tuna Steak in Brine 200g
John West Tuna Steak in
Sunflower Oil
200g
John West Weighwatchers
Tuna Mayo & Sweetcorn
3 x 80g
John West Tuna Light Lunch
French Style
240g
John West Wild Pink Salmon
213g
John West Wild Red Salmon
213g
John West Sardines in Rich
Tomato Sauce
120g
John West Mackerel Fillets in
Tomato Sauce
125g
John West Anchovies
50g
Glenryck Pilchards in
Tomato Sauce
155g
Princes Stewed Steak
410g
Stagg Chilli Con Carne
410g
Fray Bentos Meatballs in Gravy 410g
Fray Bentos Chicken
& Mushroom Pie
475g
Fray Bentos Steak & Kidney Pie 475g
Smash Original
88g
Smash Original
176g
Princes 6 Jumbo Hot Dogs
560g
Princes 8 Hot Dogs
400g
Goblin 4 Hamburgers
425g
Princes Corned Beef
340g
Princes Ham
200g
Spam Chopped Pork & Ham
200g
Princes Chicken & Stuffing Paste 75g
Princes Corned Beef
& Onion Paste
75g
Princes Tuna & Mayonnaise
Paste
75g
Lifestyle Whole Carrots
300g Must Stock
Lifestyle Sliced Carrots
300g Must Stock
Lifestyle Mushy Peas
300g Must Stock
Lifestyle Garden Peas
300g
Lifestyle Marrowfat Peas
300g Must Stock
Lifestyle Processed Peas
300g
Batchelors Mushy Peas
300g
Batchelors Bigga Marrowfat
Peas
300g
Lifestyle New Potatoes
540g Must Stock
Crosse & Blackwell Red Kidney
Beans
420g
Green Giant Original Niblets
Sweetcorn
198g
Green Giant Naturally Sweet
No Added Sugar Sweetcorn
340g
Heinz Spaghetti
400g
Heinz Spaghetti Hoops
400g
Heinz Spaghetti Hoops
200g
Heinz Spaghetti Bolognese
400g
Heinz Ravioli
410g
1.65
1.88
1.88
2.15
2.15
2.24
2.98
0.89
1.19
1.20
0.65
2.75
1.69
1.19
2.55
2.55
0.82
1.35
2.10
1.29
0.85
2.19
1.39
1.85
0.82
0.82
0.82
0.53
0.49
0.39
0.53
0.35
0.35
0.49
0.45
0.75
0.66
Item
Size
Heinz Macaroni Cheese
400g
Heinz Baked Beans
200g
Heinz Baked Beans
415g
Branston Baked Beans
420g
Lifestyle Baked Beans
420g
Heinz Baked Beans & Pork
Sausages
415g
Crosse & Blackwell Hunger Breaks
The Full Monty
410g
Crosse & Blackwell Hunger Breaks
All Day Breakfast
415g
Lifestyle Plum Tomatoes
400g
Lifestyle Chopped Tomatoes
400g
RRSP
Must Stock
1.25
0.62
0.75
0.65
0.49
1.49
1.39
Must Stock
Must Stock
1.39
0.39
0.39
Homebake
Hartleys Best Strawberry Jam
Hartleys Best Raspberry
Seedless Jam
Hartleys Best Apricot Jam
Robertsons Golden Shred
Marmalade
Gales Pure Clear Honey
Sunpat Peanut Butter Crunchy
Marmite Yeast Extract
Ambrosia Devon Custard Pot
Hartleys Strawberry Jelly
Hartleys Strawberry Jelly Block
Ambrosia Devon Custard
Ambrosia Creamed Rice
McDougalls Self Raising Flour
McDougalls Plain Flour
Lifestyle Bicarbonate of Soda
Lifestyle Baking Powder
Nutella
Del Monte Peach Slices
in Syrup
Del Monte Sliced Pineapple
in Juice
Del Monte Fruit Cocktail in Juice
Carnation Evaporated Milk
Angel Delight Strawberry
340g
1.49
340g
340g
1.49
1.49
454g
340g
227g
125g
150g
125g
135g
425g
425g
1.5kg
1.5kg
100g
100g
400g
1.79
2.69
1.75
1.75
0.55
0.45
0.59
1.09
0.95
1.59
1.59
0.59
0.75
1.80
Must Stock
Must Stock
227g
0.65
220g
415g
410g
59g
0.57
0.99
0.79
0.79
200g
300g
250g
400g
300g
1.19
1.72
1.79
2.58
1.99
250g
10’s
2.79
2.40
10’s
100g
100g
100g
100g
50’s
50’s
40’s
40’s
80’s
40’s
80’s
40’s
80’s
1kg
80’s
2.40
3.39
2.99
2.99
2.89
2.89
1.76
1.45
1.25
2.29
1.55
2.99
0.65
0.99
0.93
2.99
Hot Beverages
Coffee Mate
Nesquik Strawberry
Cadburys Drinking Chocolate
Cadbury Hot Chocolate Instant
Horlicks
Douwe Egberts Real Coffee
Cafetieres Med
Nescafé Cappuccino
Nescafé Cappuccino
Unsweetened
Nescafé Gold Blend
Nescafé Original
Nescafé Original Decaf
Kenco Really Smooth
Twining Earl Grey
Tetley Green Tea
Tetley Decaf
Tetley Teabags
Tetley Teabags
PG Tips Pyramid
PG Tips Pyramid
Lifestyle Teabags
Lifestyle Teabags
Silverspoon Granulated Sugar
Scottish Blend
Must Stock
Must Stock
0.82
1.02
0.79
0.69
0.40
1.25
1.25
Sauces, Stuffing, Oil, Condiments
and Snack Meals
Lifestyle Salt
Colman’s English Mustard
Colman’s Bramley Apple Sauce
Colman’s Classic Mint Sauce
750g
100g
250ml
250ml
Must Stock
0.59
0.99
1.29
1.29
Item
Must Stock
Size
Oceanspray Cranberry Sauce
190g
Lifestyle Sliced Beetroot
340g
Haywards Traditional Onions
454g
Haywards Silverskin Onions
454g
Branston Original Pickle
360g
Branston Small Chunk Pickle
360g
Oxo Cubes - Beef
12’s
Oxo Cubes - Chicken
12’s
Bisto Gravy Granules
170g
Paxo Sage & Onion Stuffing
85g
Crisp’N Dry Oil
1Ltr
Branston Hot Chilli & Jalapeno
Relish
380g
Blue Dragon Sweet Chilli Sauce 190ml
HP Classic BBQ Sauce
425g
Heinz Salad Cream
460g
Heinz Salad Cream Light
460g
Hellmann’s Mayonnaise
400g
Hellmann’s Mayonnaise Light
400g
Heinz Tomato Ketchup
460g
HP Original Sauce
255g
Tabasco Sauce
57g
Amoy Dark Soy Sauce
150ml
Lea & Perrins Worcestershire
Sauce
150ml
Sarsons Malt Vinegar
250ml
Knorr Chicken Tonight
Country French
500g
Knorr Chicken Tonight Honey
& Mustard
500g
Homepride White Wine & Cream 500g
Homepride Curry
500g
Hompride Pasta Bake Tomato
& Herb
500g
Uncle Bens Medium Chilli Sauce 500g
Uncle Bens Original Sweet
& Sour Sauce
500g
Sharwoods Black Bean
Stir Fry Sauce
195g
Loyd Grossman Thai
Green Curry
350g
Sharwoods Rogan Josh Sauce 420g
Sharwoods Tikka Masala Sauce 420g
Sharwoods Korma Sauce
420g
Sharwoods Green Label
Mango Chutney
227g
Sacla Classic Pesto
190g
Loyd Grossman Tomato & Basil 350g
Loyd Grossman Tomato & Chilli 350g
Dolmio Original Bolognese
Sauce
500g
Dolmio Bolognese Extra
Onion & Garlic
500g
Dolmio Bolognese Extra
Mushroom
500g
Dolmio Express Tomato & Basil 170g
Buitoni Pasta Shapes
500g
Buitoni Short Spaghetti
500g
Batchelors Pasta ‘N Sauce
Chicken & Mushroom
122g
Batchelors Savoury Rice Golden 120g
Batchelors Super Noodles
Chicken
100g
Batchelors Super Noodles
BBQ Beef
100g
Sharwoods Medium
Egg Noodles
375g
Pot Noodle Chicken
& Mushroom
90g
Pot Noodle Beef & Tomato
90g
Pot Noodle Curry
90g
Tilda Basmati Rice
250g
Uncle Bens Express
Long Grain Rice
250g
Uncle Bens Express
Basmati Rice
250g
RRSP
Must Stock
1.09
0.85
1.99
1.69
1.39
1.39
1.39
1.39
1.25
0.69
1.99
1.65
1.25
1.59
2.11
2.11
2.29
2.29
2.19
1.05
2.15
0.85
1.29
0.85
1.87
1.87
1.49
1.49
1.59
1.85
1.85
1.29
1.89
1.55
1.55
1.55
1.59
1.75
1.79
1.79
1.99
1.99
1.99
1.19
1.19
0.99
1.15
0.85
0.65
0.65
0.65
1.01
1.01
1.01
2.49
1.65
1.65
Retailer Matters | 09
Item
Size
RRSP
400g
0.95
400g
400g
400g
400g
400g
400g
0.95
0.95
0.95
0.95
0.95
0.95
400g
1.19
400g
295g
1.19
0.67
295g
4 Pack
0.67
1.45
4 Pack
4 Pack
1.45
1.45
5 Pack
415g
415g
415g
415g
1.59
0.99
0.99
0.99
0.99
Soup
Heinz Classic Cream of Chicken
Heinz Classic Cream of
Mushroom
Heinz Classic Oxtail
Heinz Classic Cream of Tomato
Heinz Classic Vegetable
Heinz Classic Minestrone
Heinz Classic Lentil
Heinz Big Soup Chicken
and Vegetable
Heinz Big Soup Beef
and Vegetable
Heinz Weight Watchers Tomato
Heinz Weight Watchers Carrot
and Lentil
Batchelors Cup a Soup Chicken
Batchelors Cup a Soup
Minestrone
Batchelors Cup a Soup Tomato
Batchelors Cup a Soup
Chicken & Vegetable
Baxters Chicken Broth
Baxters Scotch Broth
Baxters Lentil & Bacon
Baxters Minestrone
Baby
Sudocrem
60g
J&J Baby Shampoo
200ml
J&J Baby Bath
200ml
J&J Baby Lotion
200ml
J&J Baby Powder
100g
SMA Gold RTU
250ml
SMA White RTU
250ml
SMA Progress RTU
250ml
Heinz Breakfast Creamed
Porridge - 4 month
128g
Heinz Baked Beans & Bacon
- 4 month
128g
Heinz Rice Pudding - 4 month 128g
Heinz Egg Custard with Rice
- 4 month
128g
Heinz Spaghetti Hoop & Sausage
- 7 month
163g
Heinz Spaghetti Bolognese
- 7 month
163g
Farleys Original Rusks
150g
Pampers Wipes Sensitive
63’s
Pampers Baby Dry Nappies
Size 4
20’s
Pampers Baby Dry Nappies
Size 5
16’s
Huggies Super Dry Nappies
Size 3
18’s
Huggies Super Dry Nappies
Size 4
16’s
Huggies Super Dry Nappies
Size 5
14’s
1.99
1.19
1.19
1.49
1.00
0.56
0.56
0.56
0.52
0.52
0.52
0.52
0.58
0.58
1.29
2.74
3.79
3.79
3.49
3.49
3.49
Feminine Hygiene
Lil-Lets Super
Tampax Regular
Tampax Super
Always Wrapped Liner
Always Ultra Normal
Always Ultra Normal+ Wings
Always Ultra Long+ Wings
Always Ultra Night+ Wings
Kotex Maxi Pad Normal
10’s
20’s
20’s
20’s
16’s
14’s
12’s
10’s
16’s
1.39
2.85
2.85
1.00
2.29
2.29
2.29
2.29
1.15
Household & Laundry
Lifestyle Washing Up Liquid
Original
500ml
Fairy Washing Up Liquid Original 450ml
Fairy Washing Up Liquid Lemon 450ml
Fairy ADW Lemon
14’s
Finish All in 1
14’s
Mr Sheen Original
300ml
Febreze Airspray Cotton Fresh 300ml
Must Stock
0.79
1.19
1.19
3.49
3.79
1.07
2.69
Item
Size
Lifestyle Thick Bleach
750ml
Domestos Bleach Original
750ml
Harpic Duraguard Limescale
Remover
750ml
Lifestyle Disinfectant
500ml
Mr Muscle Trigger Window
500ml
Cif Cream Lemon
500ml
Flashguard All Purpose Liquid
Lemon
500ml
Flashguard Spray with Bleach
500ml
Flash All Purpose Wipes
40’s
Flashguard Spray Bathroom
500ml
Mr Muscle Trigger Lemon
Kitchen
500ml
Dettol Trigger Surface
500ml
Vanish Oxi-Action Multi
500g
Daz Auto Regular
680g
Bold Auto Lavender & Camomile 800g
Bold Tablets Blue/Crystal
16’s
Ariel Biological
800g
Ariel Liquitab Biological
12’s
Persil Small & Mighty Liquid
Non-Bio
730ml
Persil Non Bio
850g
Persil Non Bio Capsules
20’s
Persil Tabs Non Bio
18’s
Surf Tropical
800g
Surf Small & Mighty Liquid
Tropical
730ml
Comfort Fabric Conditioner Pure 750ml
Lenor Fabric Conditioner
Spring Awakening
750ml
Lifestyle Fabric Conditioner
Lavender & Camomile
750ml
Lifestyle Fabric Conditioner
Jasmine & Sandalwood
750ml
Harpic 3 in 1 Power Block
Lavender
40g
Lifestyle Blue Toilet
Cistern Block
40g
Mr Muscle Oven Cleaner
300ml
RRSP
Must Stock
Must Stock
0.79
1.29
1.46
0.69
1.59
1.99
1.09
1.59
1.29
1.49
1.59
2.79
4.31
2.99
3.29
2.99
3.49
3.69
3.99
3.37
3.29
3.04
2.57
1.69
Must Stock
0.99
Must Stock
0.99
1.99
Must Stock
0.69
2.59
Must Stock
2.01
2.25
0.36
3.49
3.69
3.49
4.35
1.98
2.32
2.58
4.19
1.26
1.79
2.30
2.40
3.49
2.68
Paper
Lifestyle Regular Tissues
150’s
Kleenex Balsam Pocket Packs 9’s
Lifestyle Pocket Tissues
10’s
Fiesta White Kitchen
2 Roll
Lifestyle White Kitchen
2 Roll
Kleenex Balsam Regular Tissues 80’s
Kleenex for Men
100’s
Lifestyle White Toilet Tissue
4 Roll
Lifestyle White Toilet Tissue
2 Roll
Lifestyle Pink Toilet Tissue
2 Roll
Andrex White Toilet Tissue
4 Roll
Andrex White Toilet Tissue
2 Roll
Andrex Natural Toilet Tissue
2 Roll
Andrex Natural Toilet Tissue
4 Roll
Size
RRSP
Pet Food
Sheba Turkey & Chicken
Cesar Turkey & Lamb
Felix Pouch Tuna in Jelly
Felix Pouch Mixed in Jelly
Whiskas Pouch Chicken
Whiskas Pouch Favourites
Felix Chicken in Jelly
Whiskas Salmon in Jelly
Butchers Tripe & Chicken
Winalot Chicken in Jelly
Pedigree Original
Pedigree Original
Go Cat Complete Duck,
Rabbit & Chicken
Go Cat Complete Tuna,
Herring & Vegetable
Bakers Complete Beef
& Vegetable
Bakers Complete Chicken
& Vegetable
Thomas Cat Litter
Pedigree Dentastix
Medium/Large
Pedigree Schmackos Beef
Pedigree Jumbone
100g
150g
100g
12 x 100g
100g
12 x 100g
400g
390g
390g
400g
400g
1.2kg
0.57
0.75
0.31
3.49
0.35
3.75
0.59
0.68
0.57
0.55
0.61
1.70
375g
1.25
375g
1.25
1.5kg
3.65
1.5kg
8 Ltr
3.65
3.09
7’s
12’s
2’s
1.99
1.35
1.73
200ml
250ml
250ml
200ml
5’s
2.49
1.99
1.99
2.50
1.79
200ml
1.99
250ml
150ml
150ml
150ml
2 x 100g
250ml
1.99
2.35
2.97
2.35
1.54
1.51
250ml
50ml
Single
1.00
1.29
1.00
70cl
275cl
70cl
70cl
275cl
70cl
3.40
1.70
3.29
3.29
1.39
2.99
75cl
75cl
75cl
75cl
75cl
7.65
9.99
8.59
5.09
5.25
75cl
75cl
75cl
75cl
75cl
75cl
75cl
7.49
6.25
6.25
5.49
6.19
5.49
6.19
75cl
75cl
75cl
75cl
6.19
5.69
5.69
4.99
75cl
75cl
75cl
75cl
5.69
6.25
6.25
6.25
Toiletries
2.89
2.42
Medicine
Nurofen Tablets
12’s
Anadin Extra
16’s
Lifestyle Paracetamol Tub
16’s
Lemsip Max Strength Lemon
5’s
Benylin Adult Chesty
Non-Drowsy
125ml
Calpol Sugar Free
100ml
Benadryl Relief Allergy
12’s
Rennie Peppermint
24’s
Gaviscon Handypack Cool
12’s
Alka Seltzer Original
10’s
Imodium Anti Diarrhoea
Capsules
6’s
Elastoplast Fabric
10’s
Savlon Cream
30g
TCP Liquid Antiseptic
100ml
Proplus
12’s
Beechams Flu Plus Capsules
16’s
Sudafed Non Drowsy Dual Relief 16’s
Item
Must Stock
Must Stock
Must Stock
Must Stock
Must Stock
Must Stock
1.15
0.40
0.25
1.39
1.19
1.99
2.29
1.79
0.99
0.99
2.69
1.49
1.49
2.69
Head & Shoulders Classic
Clean Shampoo
Pantene Shampoo Classic Care
Silvikrin Hairspray Firm
Shockwaves Ultra Strong Gel
Gillette Blue II Fixed
Gillette Series Shave Gel
Sensitive
Radox Showergel Fresh
For Men
Sure APA Active For Men
Lynx Bodyspray Africa
Sure APA Cotton Fresh
Dove Soap Cream 2 Pack
Carex Handwash Original
Imperial Leather Showergel
Softly Softly
Colgate Toothpaste Total Tube
Colgate Toothbrush Twister
Alcoholic RTD’s
Smirnoff Ice
Smirnoff Ice
WKD Iron Brew
WKD Blue
WKD Blue
Bacardi Breezer Orange
Wine
Asti Martini
Montana Sauvignon Blanc
Campo Viejo Crianza
Black Tower Rivaner
Piat D’or Red
Casillero Del Diablo Sauvignon
Blanc
Barefoot Merlot
Barefoot Pinot Grigio
Blossom Hill Red
Blossom Hill Merlot
Blossom Hill White
Blossom Hill Pinot Grigio
Blossom Hill White Zinfandel
(Rose)
Echo Falls Merlot
Echo Falls Chardonnay
Echo Falls Rose
Echo Falls White Zinfandel
(Rose)
Gallo Cabernet Sauvignon
Gallo Chardonnay
Gallo White Grenache (Rose)
10 | Retailer Matters
Item
Size
RRSP
Hardys VR Shiraz
75cl
Hardys VR Chardonnay
75cl
Isla Negra Cabernet Merlot
75cl
Isla Negra Sauvignon Semillon 75cl
Jacobs Creek Shiraz Cabernet 75cl
Jacobs Creek Grenache Shiraz 75cl
Jacobs Creek Chardonnay
75cl
Jacobs Creek Semillon
Chardonnay
75cl
Jacobs Creek Sparkling White 75cl
Jacobs Creek Shiraz Rose
75cl
JP Chenet Cabernet Syrah
75cl
JP Chenet Colombard
Chardonnay
75cl
Kumala Cape Classics Red
75cl
Kumala Cape Classics White
75cl
Kumala Rose (Blush)
75cl
Lindemans Bin 35 Rose
75cl
Lindemans Bin 50 Shiraz
75cl
Lindemans Bin 65 Chardonnay 75cl
Nottage Hill Cabernet Shiraz
75cl
Nottage Hill Chardonnay
75cl
Stamp Shiraz Cabernet
75cl
Stamp Semillon Chardonnay
75cl
Stowells Chenin Blanc
75cl
Stowells Tempranillo
75cl
Stowells Merlot
75cl
Stowells Pinot Grigio
75cl
Wolf Blass Yellow Label Rose
75cl
Wolf Blass Yellow Label
Chardonnay
75cl
Vintners Collection Cabernet
Chile
75cl
Vintners Collection Sauvignon
Blanc
75cl
Vintners Collection Shiraz
75cl
Vintners Collection Australian
Chardonnay
75cl
Vintners Collection USA Smooth
Red
75cl
Vintners Collection USA Merlot 75cl
Vintners Collection USA Fruity
White
75cl
Vintners Collection USA
Chardonnay
75cl
Vintners Collectgion USA White
Zinfandel
75cl
Vintners Collection Italy Smooth
Red
75cl
Vintners Collection Italy
Fruity White
75cl
Vintners Collection Pinot Grigio 75cl
Vintners Collection Chenin Blanc 75cl
Vintners Collection SA Delicious
Rose
75cl
Vintners Collection Soft Red
75cl
Vintners Collection Dry White
75cl
Vintners Collection Soave
75cl
Vintners Collection Liebfraumilch 75cl
Vintners Collection Liebfraumilch 1.5Ltr
6.49
6.49
4.99
4.99
7.55
7.55
7.55
7.55
9.99
7.55
5.89
5.89
4.99
4.99
4.99
7.57
7.57
7.57
7.79
7.79
6.79
6.79
6.29
6.29
6.29
6.29
9.06
9.06
Must Stock
4.49
Must Stock
Must Stock
4.49
4.89
Must Stock
4.89
Must Stock
4.25
4.49
Must Stock
Must Stock
4.25
Must Stock
4.49
Must Stock
4.49
Must Stock
4.25
Must Stock
4.25
5.15
4.49
Must Stock
Must Stock
Must Stock
Must Stock
Must Stock
Must Stock
Must Stock
Must Stock
4.25
4.35
4.35
4.75
4.79
9.15
Fortified Wine
Cockburn’s Fine Ruby Port
Harveys Bristol Cream
Croft Original
QC Cream
QC Medium
Eridge Royal Cream
Eridge Royal Medium
Stones Ginger Wine
Martini Extra Dry
Lambrini
Lambrini
Babycham Popping Cork
Babycham Take Home Pack
75cl
75cl
75cl
70cl
70cl
70cl
70cl
70cl
70cl
1.5Ltr
75cl
75cl
4 Pack
10.45
9.85
9.49
5.09
5.09
4.25
4.25
7.79
7.89
3.29
1.65
2.27
4.25
Cider
Magners
Bulmers Original
Bulmers Pear
Gaymers Original
568ml
568ml
568ml
568ml
2.00
1.89
1.89
1.79
Item
Size
RRSP
Gaymers Pear
Jacques Fruits des Bois
Blackthorn
Blackthorn
Scrumpy Jack
Olde English
Olde English
Strongbow
Strongbow
Diamond White
Diamond White
Woodpecker
Woodpecker
White Storm
White Storm
Eridge Vale
568ml
750ml
500ml
2Ltr
500ml
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
2Ltr
1.79
4.40
0.95
3.35
1.15
0.92
3.19
1.15
3.49
1.17
3.25
1.25
3.29
0.79
2.45
2.29
Must Stock
Must Stock
Beer
Peroni
Corona Extra
San Miguel
Becks
Newcastle Brown
Old Speckled Hen
Budweiser
Budweiser
Carling
Carling
Carling
Carlsberg
Carlsberg Export
Carlsberg Special Brew
Foster’s
Foster’s
Foster’s
Grolsch
Grolsch
Kronenbourg 1664
Stella Artois
Stella Artois
Stella Artois
Stella Artois
Stella 4%
Guinness Draught
John Smith’s Extra Smooth
Tennents Super
Caledonian Deuchars
McEwan’s Export
Miller Genuine Draft
Tennent’s
Tennent’s
Tennent’s Special Ale
Tyskie
330ml
330ml
4 x 330ml
6 x 275ml
550ml
500ml
4 x 300ml
4 x 440ml
4 x 568ml
4 x 500ml
8 x 500ml
8 x 440ml
4 x 440ml
4 x 500ml
4 x 568ml
4 x 500ml
8 x 440ml
8 x 300ml
4 x 440ml
4 x 440ml
6 x 330ml
4 x 568ml
4 x 500ml
8 x 500ml
4 x 440ml
4 x 440ml
4 x 440ml
4 x 440ml
500ml
4 x 500ml
4 x 330ml
8 x 440ml
4 x 440ml
4 x 500ml
500ml
1.19
1.38
3.89
5.75
1.99
2.35
4.99
5.79
5.75
5.00
10.00
6.95
4.89
6.92
4.50
3.85
7.00
7.50
4.63
4.79
5.50
5.85
4.89
8.00
3.85
5.96
5.00
7.40
1.85
5.80
5.56
7.00
4.07
3.89
1.32
70cl
70cl
70cl
70cl
35cl
70cl
70cl
35cl
70cl
70cl
70cl
70cl
70cl
35cl
70cl
70cl
35cl
20cl
70cl
35cl
70cl
35cl
20cl
70cl
70cl
70cl
14.75
28.09
13.99
24.05
13.65
19.09
19.89
10.49
11.29
13.55
18.45
13.49
10.89
6.59
15.05
15.99
8.29
5.09
9.49
5.95
13.49
7.29
4.89
13.99
16.49
16.29
Spirits
Russian Standard
Glenfiddich
Three Barrels
Martell VS
Martell VS
Jameson
Jack Daniels
Jack Daniels
Archers
Malibu
Southern Comfort
Baileys
Prince Consort Whisky
Prince Consort Whisky
Famous Grouse
Bell’s
Bell’s
Bell’s
Prince Consort Vodka
Prince Consort Vodka
Smirnoff
Smirnoff
Smirnoff
Captain Morgan
Morgan Spiced
Bacardi
Item
Size
Bacardi
Tia Maria
Sourz Apple
Prince Consort Gin
Gordon’s
Gordon’s
Highland Park
Drambuie
Whyte & Mackay
OVD Rum
Glens Vodka
Famous Grouse
Famous Grouse
35cl
70cl
70cl
70cl
70cl
35cl
70cl
70cl
70cl
70cl
70cl
35cl
20cl
RRSP
Must Stock
8.65
14.59
12.35
9.69
13.99
7.89
30.05
25.29
16.85
17.29
9.55
8.55
5.25
Soft Drinks – Chilled
Irn Bru
500ml
Cherry Coke
500ml
Coca Cola
500ml
Diet Coke
500ml
Coca Cola
330ml
Diet Coke
330ml
Pepsi
500ml
Pepsi Max
600ml
Dr Pepper
500ml
Fanta Orange
500ml
Sprite
500ml
Ribena Blackcurrant
500ml
Ribena Strawberry
500ml
Ribena Blackcurrant
288ml
Oasis Summer Fruit
500ml
Oasis Citrus Punch
500ml
Lucozade Energy Orange
500ml
Lucozade Energy Original
500ml
Lucozade Energy Cherry
500ml
Lucozade Sport Orange
500ml
Lucozade Sport Raspberry
500ml
Powerade Ice Storm
500ml
Capri Sun
330ml
Fruit Shoot Apple & Blackcurrant
No Added Sugar
300ml
Lifestyle Orange Juice
200ml
Relentless
500ml
Red Bull
250ml
Red Bull Sugar Free
250ml
LSV
250ml
Volvic Still
500ml
Volvic Sportscap
1Ltr
Evian Still
500ml
Evian Action Cap
750ml
Irn Bru Diet
500ml
Irn Bru
330ml
Highland Spring
500ml
Highland Spring Sportcap
750ml
0.99
1.09
1.09
1.09
0.65
0.65
0.99
0.99
1.09
1.09
1.09
1.09
1.09
0.63
1.09
1.09
1.15
1.15
1.15
1.15
1.15
1.15
0.99
Must Stock
Must Stock
0.79
0.32
1.49
1.35
1.35
0.35
0.45
0.89
0.52
0.85
0.99
0.65
0.52
0.87
Soft Drinks – Ambient
Must Stock
Must Stock
Must Stock
Must Stock
Coca Cola
2Ltr
Diet Coke
2Ltr
Schweppes Tonic Water
1Ltr
Schweppes Slimline Tonic Water 1Ltr
Shloer White Grape
750ml
4 x 275ml
J20 Orange & Passion Fruit
Fruit Shoot Apple & Blackcurrant
No Added Sugar
4 x 200ml
Dr Pepper
2Ltr
Robinsons Orange No Added
Sugar
1Ltr
Must Stock
Lifestyle Orange Juice
1Ltr
Must Stock
Lifestyle Apple Juice
1Ltr
Oceanspray Cranberry
1Ltr
Pepsi Max
2Ltr
Fanta Orange
2Ltr
Robinsons Apple & Blackcurrant
No Added Sugar
1Ltr
Ribena Blackcurrant
600ml
Volvic Still
1.5Ltr
Highland Spring Sparkling
1.5Ltr
Pepsi
2Ltr
Irn Bru
2Ltr
Schweppes Lemonade
2Ltr
Red Bull
4 x 250ml
Lucozade Orange Barley
1Ltr
2.09
2.09
1.45
1.45
2.35
3.48
1.69
1.99
1.32
0.79
0.75
1.49
1.99
1.99
1.32
1.99
0.81
0.99
1.99
1.46
1.55
4.29
1.79
Retailer Matters | 11
Item
Size
RRSP
Lucozade Original
Sprite
Irn Bru Diet
1Ltr
2Ltr
2Ltr
1.79
1.99
1.46
6 Pack
6 Pack
1.79
1.77
6 Pack
6 Pack
7 Pack
1.77
1.77
1.91
7 Pack
165g
165g
165g
165g
50g
50g
50g
34.5g
50g
34.5g
50g
175g
34.5g
34.5g
1.91
1.99
1.99
1.99
1.99
0.55
0.55
0.55
0.40
0.57
0.40
0.57
0.99
0.40
0.40
40g
0.57
160g
40g
110g
40g
110g
110g
40g
40g
85g
21g
16.4g
34g
34g
50g
90g
80g
34.5g
34.5g
1.69
0.40
0.99
0.40
0.99
0.99
0.57
0.57
0.99
0.40
0.40
0.37
0.37
0.55
0.79
0.79
0.40
0.40
Std
Std
0.40
0.40
28g
37g
23g
37g
65g
Single
Single
0.45
0.45
0.45
0.40
0.84
0.89
0.99
40g
0.53
Crisps & Snacks
McCoy’s Classic Multipack
Walkers Ready Salted Multipack
Walkers Classic Variety
Multipack
Quavers Multipack
Hula Hoops Multipack
McVitie’s Mini Cheddars
Multipack
Pringles Sour Cream & Onion
Pringles Original
Pringles Salt & Vinegar
Pringles Texas BBQ Sauce
McCoy’s Flame Grilled Steak
McCoy’s Salt & Vinegar
McCoy’s Cheddar & Onion
Walkers Ready Salted
Walkers Ready Salted
Walkers Cheese & Onion
Walkers Cheese & Onion
Walkers Cheese & Onion
Walkers Salt & Vinegar
Walkers Prawn Cocktail
Walkers Sensations
Thai Sweet Chilli
Walkers Sensations
Thai Sweet Chilli
Doritos Tangy Cheese
Doritos Tangy Cheese
Doritos Chilli Heatwave
Doritos Chilli Heatwave
Doritos Cool Original
Monster Munch Flamin Hot
Monster Munch Beef
Monster Munch Beef
Wotsits Cheesy
Quavers Cheese
Hula Hoops Original
Hula Hoops BBQ Beef
McVitie’s Mini Cheddars
KP Salted Nuts
KP Dry Roasted Nuts
Walkers Pickled Onion
Walkers Tomato Ketchup
Walkers Squares
Cheese & Onion
Walkers Squares Salt & Vinegar
Size
RRSP
Nestlé Kit Kat
Jacobs Cheddars
Jacobs Cream Crackers
6 Pack
150g
300g
0.99
1.20
0.99
400g
T16
400g
Duo
Std
Duo
Std
King Size
Std
Std
Std
Std
Std
Std
Std
Std
King Size
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Stick
Std
Roll
Roll
Std
Roll
Std
Std
Std
Std
Twin
Std
Std
Std
Std
Std
Std
Roll
Roll
Roll
Roll
Roll
Stick
Stick
Stick
200g
140g
140g
140g
140g
125g
4.49
3.69
7.15
0.60
0.44
0.62
0.44
0.60
0.44
0.47
0.52
0.52
0.52
0.52
0.49
0.49
0.68
0.49
0.56
0.56
0.56
0.56
0.55
0.55
0.58
0.56
0.53
0.50
0.53
0.50
0.62
0.49
0.49
0.49
0.49
0.50
0.55
0.50
0.48
0.67
0.55
0.52
0.49
0.52
0.52
0.45
0.40
0.41
0.44
0.44
0.44
0.46
0.51
0.17
0.17
0.46
0.41
0.44
0.17
0.44
0.44
0.62
0.45
0.46
0.46
0.46
0.43
0.43
0.66
0.66
0.54
2.00
1.39
1.39
1.39
1.39
1.29
Confectionery
Sweet Snacks
Kellogg’s Rice Krispies Squares
Mallow
Kellogg’s Nutri-Grain Strawberry
Kellogg’s Special K Cereal Bar
Tracker Bar Chocolate Chip
McVitie’s Snickers Flapjack
McVitie’s Brownie with M&M’s
McVitie’s Galaxy Muffin
Mcvitie’s Mini Chocolate Chip
Cookies
Item
Biscuits
McVitie’s Jaffa Cakes
150g
McVitie’s Milk Chocolate
Digestives
300g
McVitie’s Milk Chocolate Caramel
Digestives
300g
McVitie’s Milk Chocolate
Hob Nobs
300g
McVitie’s Digestives
300g
McVitie’s Rich Tea
300g
McVitie’s Hob Nobs
300g
Cadbury’s Chocolate Fingers
125g
Maryland Chocolate Chip
Cookies
150g
Burtons Jammie Dodgers
150g
McVitie’s Penguin
9 Pack
1.25
2.00
2.00
2.00
1.00
1.12
1.06
1.59
0.99
0.99
1.39
Cadbury’s Roses
Ferrero Rocher
Cadbury’s Milk Tray
Mars Bar
Mars Bar
Snickers
Snickers
Twix Xtra
Twix
Bounty
Galaxy Ripple
Galaxy Cookie Crumble
Galaxy Caramel
Galaxy
M&M’s Peanut
Minstrels
Maltesers
Maltesers
CDM Wholenut
CDM Fruit & Nut
CDM Caramel
Cadbury’s Dairy Milk
Flake
Wispa
Twirl
Star Bar
Boost
Double Decker
Crunchie
Picnic
Fry’s Turkish Delight
Kit Kat 4 Finger
Kit Kat Dark 4 Finger
Kit Kat Chunky
Kit Kat Chunky Caramel
Toffee Crisp
Aero Mint
Lion Bar
Drifter
Munchies
Yorkie
Rolo
Daim
Kinder Bueno
Kinder Bueno White
Rice Krispies Totally Chocolately
Starburst
Skittles
Rowntrees Fruit Pastilles
Rowntrees Fruit Gums
Randoms
Maynards Wine Gums
Cadbury’s Buttons
Cadbury’s Fudge
Cadbury’s Freddo
Milky Way Magic Stars
Milky Way
Nestlé Milky Bar Buttons
Nestlé Milky Bar
Smarties
Jelly Tots
Kinder Surprise Egg
Tic Tac Fresh Mint
Trebor Extra Strong
Trebor Softmints
Trebor Softmints Spearmint
Polo
Polo Spearmint
Halls Extra Strong
Halls Blackcurrant Soothers
Lockets Honey & Lemon
Cadbury’s Bournville
CDM Fruit & Nut
CDM Wholenut
CDM Caramel
Cadbury’s Dairy Milk
Galaxy
Item
Size
RRSP
Aero Mint
125g
Aero Milk Chocolate
125g
Aero Bubbles Milk Chocolate
135g
CDM Giant Buttons
175g
Cadbury’s Clusters
150g
CDM Caramel Nibbles
175g
Cadbury’s Chocolate Eclairs
200g
Galaxy Minstrels
170g
Maltesers
135g
M&M’s Peanut
185g
Revels
140g
Mars Planets
150g
Werthers Original Butter Candies 150g
Rowntrees Fruit Pastilles
205g
Rowntrees Fruit Gums
205g
Bassetts Liquorice Allsorts
215g
Bassetts Jelly Babies
215g
Maynards Wine Gums
215g
Maynards Sports Mixture
215g
Haribo Charmallows
Mellow Mania
200g
Haribo Kiddies Super Mix
225g
Haribo Tangfastics
175g
Haribo Starmix
175g
Extra Gum Peppermint/
Spearmint/Cool Breeze
10 Pellets
Stick
Extra Handy Box 25’s
Peppermint/Spearmint
Handy
Airwaves Menthol & Eucalyptus/
Black Mint/Cherry Mint/
Green Mint
Stick
Orbit Complete Peppermint/
Spearmint
Envelope
Wrigleys Spearmint/Juicy Fruit/
Double Mint
Stick
1.00
1.00
1.85
1.99
1.99
1.99
1.49
1.69
1.69
1.69
1.69
1.69
1.09
1.45
1.45
1.49
1.49
1.49
1.49
1.12
1.12
1.12
1.12
0.36
0.87
0.41
0.67
0.36
Buy Your
Must Stock
items from
our extensive
Own Brand
range
All RRSP’s listed are correct at the time of going to press,
October 2010. We must stress that this is a recommended guide
to pricing, and you must use this guide in conjunction with your
knowledge of your Store and your Customer base. E & OE.
12 | Retailer Matters
Spotlight on confectionery
Sweet Success is in Your Hands
With annual sales approaching £5bn, the
confectionery market is two and a half
times bigger than the combined markets
for crisps & snacks and biscuits.
Confectionery is the third most purchased
convenience item after newspapers and milk and
is the highest penetrated impulse category, more
impulsive than soft drinks or crisps & snacks.
What’s more, confectionery sales are growing
in Independent Retailers year on year, it is a
sector where the Independent Retailer
reigns supreme.
It’s a great opportunity and one that should not
be missed, yet research has shown that 68%
of shoppers don’t even see confectionery when
they visit their Convenience Store - if shoppers
can’t see the product sales will be lost!
Making the most of confectionery should be
a priority for every Independent Retailer and,
with Christmas just around the corner, the huge
seasonal sales boost is another great reason for
giving prominence to the category.
Remember, confectionery is eaten by the
young, not so young and the elderly and there
are five main reasons why shoppers buy:
• Adult singles - my daily treat
• Kids - adults say ‘yes’
• Bags and blocks - for time together
• Mints, medicated and gum - to make you
feel great
• Giving and sharing - to show you care
These few simple steps can help you grow sales:
• Make sure Shoppers can see the
category, 68% of Shoppers don’t even
see confectionery when in store - of those
who do, 80% buy!
• Offer the right range and breadth of
choice, the top 100 confectionery lines
make up over 60% of category sales
• Make it easy for Shoppers to identify
category segments
• Variety is also important to Shoppers so
make sure you offer a strong range of
products along with your best sellers
• Make it easy for Shoppers to find the
brand they are looking for.
• Make a prominent feature of new
products and advertised/promoted lines
• Take advantage of Shopper impulsiveness
– site fixtures near the tills and/or in other
high traffic areas
Merchandising Advice
• Group brands together
Merchandise the category to reflect these
shoppers’ purchasing decisions and make
confectionery stand out and drive impulse
purchases in your store.
• Put best selling lines on best selling
shelves
• Keep your shelves fully stocked to
maximise sales
• Use location stickers and other display
equipment
• Double face to make your best sellers
stand out and ensure availability as
availability is the most important factor
for Convenience Shoppers
•Britvic ’s
•chance
•Big
biggest ever consumer promotion
to win every minute −1 million prizes to be won
name brand partnerships
•£5.5m
marketing spend
STOCK up now to drive your sales!
Promotion available on 500ml & 600ml packs of Pepsi, Tango, 7UP & Mountain Dew and 500ml & 440ml Drench & Juicy Drench only. For UK, CI & IOM aged 16+ only. Exclusions apply. Prize illustrations are indicative only. For no purchase entry, point
rewards & full details, visit rewardyourthirst.com. Internet access required. Text entries incur a cost of 25p, plus your standard network rate. Closing date 20.02.2011. All copyrights and trade marks are the properties of their respective owners.
Fancy yourself as a
matchmaker?
Try matching each dish with a wine. The Hardys Stamp of
Australia range is an easy-drinking style which complements
many foods. Try the crisp and refreshing Hardys Stamp Semillon
Chardonnay with chicken or pasta. Like a kick to your meal?
Try the Hardys Stamp Rosé with a spicy curry. Why not pair the
Hardys Stamp Shiraz Cabernet with a hearty stew or pizza?
Another Dinner Party Tip from Hardys
www.hardys-wine.co.uk
Please drink responsibly.
At your table since 1853
Retailer Matters | 15
Gums, Mints & Medicated Sweets
Fresh Facts and Ideas . . .
• Keep the till point well merchandised and
fully stocked at all times
• Allocate adequate space to well supported
and best-selling lines
Mints
Mints are an important purchase for many
Customers, as they prefer to use them for
breath freshening rather than gum. Mints will
be in greater demand as we head towards the
Winter season.
Merchandising
A Retailer’s sugar confectionery display should
feature the best sellers across the category
all year round with the range clearly priced
and displayed.
Gums – The Facts
The gum category in the UK is worth £245.5m
and Wrigley has an 86.5% share of this market
with 92.5% coverage of Independent and
Symbol Groups:
• Nearly £9 out of every £10 spent on gum in
the UK is spent on Wrigley Gum
• Sugarfree gum accounts for 94% of Wrigley
gum sales
• Wrigley’s Extra is the No.1 sugar
confectionery brand in the UK, currently
worth £148.0m in sales
point is a key area for merchandising and
presents an excellent opportunity for impulse
purchases. Wrigley recently launched a new
counter merchandising unit that offers more
flexible ranging and appeals to Consumers with
its new impactful look and improved product
accessibility.
Top Tips for Independents and
Convenience Retailers
• Minimise out-of-stocks and maximise
availability
• At RRP Wrigley gum products typically offer
in excess of 30% profit margin
In Independents:
• 23 of the top 25 gum lines are Wrigley
products
• Extra Peppermint sells at over 5 times the
rate of the leading non-Wrigley product
Category Management and
Merchandising
Ensuring that Consumers have a wide range of
products to choose from is important but it is
stocking and displaying the most popular and
well supported brands that will put Retailers on
the path to success. Chewing gum sales can
be improved by up to 12% simply by stocking
the best selling lines and supporting them with
in-store POS.
A correctly merchandised display unit kept
well stocked at all times will ensure Retailers
get the most out of their gum fixture. The till
Sugar confectionery should be sited in high
traffic flow areas; it should be grouped by
product categories with the most space
allocated to the best sellers. A Retailer that
merchandises well, displays goods attractively
and communicates prices confidently is
more likely to make an impact on Consumers
than one that fails to follow such important
merchandising practice.
Medicated Sweets
Although the medicated sweets category is
fairly flat at the moment, we are just about to
enter the peak winter season when we will see
a huge uplift in sales.
WHAT TO STOCK
Ensure you stock these
core range best sellers
MINTS
Trebor Extra Strong Mints
Trebor Softmints
Trebor Softmints Spearmint
Polo
Polo Spearmint
Tic Tac Freshmint
MEDICATED
Lockets Honey & Lemon
Halls Blackcurrant Soothers
Halls Mentholyptus Extra Strong
GUM
Extra Gum Stick Peppermint/Spearmint/
Cool Breeze/Ice/Ice Spearmint
Extra Handy Box Peppermint/Spearmint/
Cool Breeze
Airwaves Menthol & Eucalyptus/Black Mint/
Cherry Mint/Green Mint
Orbit Complete Peppermint/Spearmint/
Strong Mint/Lemon & Lime
Wrigley Spearmint/Juicy Fruit/Double Mint
Five Pulse/Electro/Cobalt
Hubba Bubba Crazy Cola/Atomic Apple/
Seriously Strawberry
The next chapter...
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The Winning Range for 2010 includes:
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The top 5 tips to help you win over the
Christmas period:
1. Space allocation – dedicate more space to
seasonal biscuits at multiple points within
the store
2. Stock core favourites as well as new products
3. Win sales early – get ahead of the competition,
set out your Christmas display early
4. Offer customers added value with
pre-Christmas promotions
5. Get the range right and stock big selling brands
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