Make your best year yet

Transcription

Retailer
Matters
The magazine exclusively for Lifestyle Express Retailers
plus…
It’s good
to talk
Why your RDM is
your secret weapon
Fighting back
Issue
21
January 2013
2014
September
cash
back
Bigger and
better than
ever before
Take on the multiples and win
deal or
no deal?
Best ways to
shout about value
2014
your best year yet
Ex
cl
fr usi
om ve
ly
Make
Tap into our expert advice, information and support
4073_RM21_p01_Cover_v3.indd 1
12/18/13 3:18 PM
welcome Issue 21 / January 2014
welcome
welcome to the first
issue of retailer matters
for 2014.
i hope that the festive spirit
brought you sparkling sales
over christmas and the New
Year. And now, as you take
down the tinsel, it’s time to
focus on the coming year.
in January and february,
after the flurry of seasonal
spending, customers are always looking for ways to
economise. This is a chance for lifestyle express retailers to
really stand out from the competition. turn to page 19 for
tips on how to tell customers all about the great value,
high-quality items in your store.
why not begin 2014 by making some New Year’s
resolutions? You could make this year your best yet by
taking advantage of the new-look cash Back programme
(see page 10 for details), all you need to do is work with us
to ensure you’re stocking the core range and watch your
profits soar. or make 2014 the year you expand your
offering. if you’re tempted to branch out into food-to-go,
but are wary of making such a big jump, you could start
by offering your customers a hot drink and snack alongside
their morning newspaper. see page 25 for more.
This is our third issue of the new-look retailer matters and
i think you’ll agree with me that one of the best things about
the magazine is the advice from other retailers – great ideas
that have worked for them and could do the same for you.
Do you have any tips or suggestions for other retailers, or
would you like us to visit your store? if so, we’d love to hear
from you (see right).
wishing you a happy and successful 2014.
Stuart Johnson
Retail Controller, Landmark Wholesale
02 Retailer Matters
4073_RM21_p02-03_Contents_v2.indd 2
On the cOver
Thanks to our cover star Colin Clabby, from The
Top Shop in Caerphilly, South Wales. See page 47
tOp fOur stOries
14
Make 2014 yOur best year yet
19
32
50
value, value, value
Use the new year as an opportunity
to make a fresh start and take
advantage of Customers’ New
Year resolutions to boost sales
Shout about value and the Customers
will come flocking to your Store
rise tO the challenge
Take on the multiples and win
all yOu need tO knOw…
… about Retail Development Managers
get in tOuch,
share yOur news
If you have news, top tips or ideas for
features, get in touch with Retailer Matters.
Just pick up the phone and call
01926 319982
Alternatively, email
retailermatters@
summersault.co.uk
or write to Retailer Matters,
Summersault Communications,
23-25 Waterloo Place, Warwick Street,
Leamington Spa, Warwickshire CV32 5LA.
Retailer Matters is published six times a year
by Summersault Communications. To advertise,
please contact Adam Turner on 01926 319932 or
email [email protected]. To discuss
editorial, please contact Stephenie Shaw on 01926
319982 or email [email protected].
Disclaimer: all prices listed are correct at the time of going
to press, but may be subject to change.
issue 21 2014
12/18/13 3:20 PM
contents
25
34
19
29
12
05 Industry news
17 The big interview
34 Store profile
10 Retailer news
19 Feeling the pinch
38 Top tips
25 Put the kettle on
40 Community news
29 Get in on the act
42 Core list
All the latest industry
information
Cashing in on Cash Back
12 New products
Expand your range for the
New Year
14 Looking ahead
A fresh start for 2014 –
stock the essentials that
Customers need for their
New Year’s resolutions
Amar Jagpal shares
his knowledge
Make sure your Store
shouts value
Focus on hot drinks to keep
Customers warm this winter
Have the right technology
to maximise on grab-andgo hot drinks sales
17
Meet Marty, who goes
all out for his Customers
47 The secrets
of my success
Marty’s great advice
on boosting sales
Making wishes come true,
award wins and charity talk
Your at-a-glance guide
to the top-selling products
Colin Clabby explains
about his Store and
why it’s special
50 Your guide to…
… Getting the most
from Lifestyle Express by
finding out about RDMs
32 Fighting the
multiples
You can do it – we
tell you how
32
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47
issue 21 2014
Retailer Matters 03
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12/18/13 3:31 PM
industry news
Baby boom delivers
boost to sales
Did you know that a baby boom is worth billions? Make sure
you’re ahead of the competition by having the right products
official statistics show
that Britain has had a modern baby
boom, with more than 813,000
births registered between June
2011 and June 2012.
This is great news for Retailers,
as babycare is a hugely significant
category in convenience, worth
£1.54 billion, with 4% growth
year-on-year. Babies need nappies,
wipes and food, so it is important
for all Retailers to make room to
stock these essentials.
Babies are
big business
for Retailers
preferred brands
when choosing your stock, focus
on the core Range, but also be
aware of consumer trends. Parents
these days are opting for
convenience foods, such as food
pouches, for their little ones, so
consider stocking those as well as
on-the-go cartons of formula.
if you have shoppers with young
families, talk to them about the
products they favour. if parents
know you have the products they
need, it will save them a trip to a
multiple and they will come to you
for their top-up shop. if you don’t
stock their chosen brand of formula
or nappies, they’ll make the trip to
the multiple to avoid upsetting
their baby with a new product.
Remember though, parents are
savvy shoppers. as their family
expands and the costs spiral, they
will be budgeting. if your nappies,
wipes, food and formula are priced
higher than the competition,
they’ll go elsewhere.
UK households abandoning bid for five-a-day healthy eating
struggle
Mintel, who carried out the
research, revealed that the price of
fruit and vegetables has surged by
as much as 10% in the past year for
everything from apples to potatoes,
ParkIng under
Pressure
MPs are putting pressure
on local authorities for a
more common-sense
approach to car parking in
town centres and shopping
areas after a survey showed
that 40% of Independent
Retailers claimed a lack of
available parking was
having a negative effect on
their business. A Transport
Select Committee report
has made a series of
recommendations.
lotto survIves
PrIce rIse
Fruit and veg sales dip
ReseaRch has shown
that less than a quarter of UK
households are now getting their
five a day – the Department of
health target of eating five portions
of fruit and vegetables every day
– as the prices of fresh produce
continue to rise.
Inbrief
following poor harvests in 2012.
The Mintel fruit and Vegetables
report showed that 38% of adults
admit they ‘struggle’ to eat their
five-a-day, and only 40% see fresh
fruit as value for money. according
to the research, shoppers wanted
more information about the
nutritional
benefits
of eating
fruit and
vegetables,
and the report
warned that the
number of processed foods that
count towards the five-a-day target,
such as smoothies and soups, was
confusing the public.
a Department of health report
last year found that 61% of adults
were not hitting the target, with
some thinking tomato ketchup
and strawberry ice
cream counted as
healthy options. The
research also found that
37% believed their diets
had deteriorated since
the start of the credit crisis.
Despite fears that doubling
the price of Lotto tickets
to £2 would affect sales,
they have not slowed
down, with some Retailers
reporting an initial surge
in business. Retailers
expected Customers to
swap their weekly ticket
to The Health Lottery or
scratchcards, but the
incentive of increased
jackpots and more prizes
has won consumers over.
Include us
In bag tax
Independent newsagents
want to be included when
the plastic bag tax comes
into effect in England from
2015. Small Stores will be
excluded, but Paul Baxter,
Chief Executive of the
National Federation of
Retail Newsagents, wants
this reconsidered.
Baxter cited
environmental benefits,
and wanted to help those
Retailers struggling with
the cost of providing bags.
issue 21 2014
Retailer Matters 05
12/18/13 6:26 PM
news
Duty fraud on booze
must not be a burden
ACS steps forward with proposal of measures to support Retailers against duty fraud
A response from
Association of Convenience
stores (ACs) to the Hm revenue
and Customs’ (HmrC)
consultation on alcohol fraud, calls
for the regulation of Wholesalers
to be properly enforced, while
reducing the burden on retailers.
threat
ACs has asked HmrC to ensure
that retailers who occasionally
sell in large amounts do not end
up being registered as Wholesalers,
and that retailers’ requirements
to check the legitimacy of their
Wholesaler are not excessive.
ACs Chief executive James
Lowman said: “Duty fraud is a
Retailers
have voice
in court
CHAnges To THe ViCTims
Code now mean that retailers who
have been the victims of crime can
speak up in court by making an
impact statement.
The new Victims Code,
introduced in December 2013,
includes a dedicated section
recognising businesses as victims
of crime and the creation of
‘business impact statements’.
“retail crime is not victimless:
there is always a human and
monetary cost,” said ACs Chief
executive James Lowman. “Allowing
individuals and businesses to
reflect the impact of crime will help
give retailers the confidence that
sentences will fit the crime.”
06 Retailer Matters
significant threat to retailers and
we welcome HmrC’s proposals
to strengthen anti-fraud measures.
However, this must not impose
unnecessary burdens on legitimate
retailers and, therefore, we
propose the following measures
to be included in the scheme.
“retailers who engage in
‘incidental’ wholesaling should not
be subject to registration. These
businesses do not pose a significant
duty fraud risk and should not be
burdened by registration
requirements. We strongly oppose
any requirement for retailers to
undertake and record proactive
checks of the registration status
of their regular Wholesalers.”
Savings to be made
Retailers to benefit from new bill, which could reduce National
Insurance contributions and make it easier to take on more staff
THe inTroDuCTion of THe
national insurance Contributions
Bill could save independent
retailers up to £2,000 a year.
from April 2014, the bill will
give up to 1.25 million businesses
and charities a £2,000 tax cut on
their annual national insurance
contributions, resulting in 450,000
businesses being taken out of
paying contributions altogether.
This has been welcomed by ACs
Chief executive James Lowman,
who said: “The employment
Allowance will provide direct help
to local retailers, helping them to
take on new staff. Local stores
already create around 375,000 jobs
The new tax cut will help
Retailers take on more staff
a year and increasing wage costs
put pressure on retailers’ ability to
employ more people.”
more than 90% of the benefit of
the employment Allowance will go
to small businesses with fewer than
50 employees. small businesses
will be able to employ four adults
or ten 18- to 20-year-olds full-time
on the minimum wage, without
paying any employer national
insurance contributions.
The government has developed
an online calculator at www.
employmentallowance.com/
allowance-calculator/ for
businesses to work out how the
new rules may reduce their bills.
issue 21 2014
12/18/13 6:27 PM
12/18/13 3:35 PM
news
sales of cooked
meats, such as
chorizo, are soaring,
as Britons are
getting more daring
in the kitchen.
new plastic bags
that use chemicals to prevent
bacteria growing are being
developed to stop bread and
cheeses going mouldy after
just a few days.
retailers have
reported a surge in
sales of home baking
products following the
success of The Great
British Bake Off.
wHat’s
hot
What’s good and
bad in the industry
wHat’s
Not
jam is under threat
as proposed new rules will
allow jam producers to drop
sugar levels from
60% to 50%,
which will
threaten the
taste, texture
and quality.
the proposed ban
on cigarettes in packs
of less than 20 would have a
huge impact on Convenience
Stores’ bottom line, as a
quarter of smokers buy packs
of 10, but shop more often,
rarely leaving Stores without
purchasing other items.
08 Retailer Matters
Be vigilant when
recruiting staff
If you are considering employing young people in your
Store, make sure you are aware of the rules and regulations
When looking to add to
your team of staff, it pays to take
extra care when employing young
people, as there are particular
rules and regulations surrounding
their employment.
it is important to note that
young people under the school
leaving age cannot be employed
in work, other than light work,
and they cannot be employed to
carry out any kind of work that
could be harmful to their safety,
health, development, or that
could affect attendance at school
or work experience.
There are limits to the number
of hours school-age children can
work, particularly on schooldays.
Check the website of your local
authority for details.
by-laws
The local authority where you
live may also have some extra
rules, called by-laws, about the
employment of children and
young people in your area.
You should check with your
local authority to find out
what these are.
There are extra rules about the
employment of children under 14,
as they are not allowed to work at
all, unless it’s babysitting, odd jobs
for a parent or neighbour, or
taking part in sports, advertising,
films, plays or entertainment.
however, children of 13 or
above may be able to do some
other types of work, depending
on the by-laws of the local
authority in their area.
for more
information
visit www.
nncee.org.uk
the facts
n Young people must be 13 years or over before they can get
a part-time job (age 14 in some local authority areas).
n If you are employing a young person, you must complete an
employment permit from the local authority. This needs to be
signed by you and the young person’s parent or guardian.
n Once completed, the young person needs to return the form
to the local authority within seven days of the start of employment.
n The local authority will send you and the young person a copy
of the agreed permit to prove that the young person is registered
for employment.
Big boost for small business
the Uk’s first small
Business saturday on 7 december
had a boost from government
ministers, who issued a rallying
call to small and independent
businesses to get behind the
initiative. in particular, Business
minister michael fallon and his
labour shadow Chuka Umunna
were keen for Convenience store
retailers to play their part in the
day of celebration, describing it
as a great opportunity for everyone
to get behind small shops.
support for the initiative
snowballed, with nearly 30 local
authorities backing it, offering free
parking. in addition, american
express pledged support, launching
a national advertising campaign
and cardholders received £5 back
when they spent £10 or more at
participating businesses.
it is hoped that this is just the
beginning for small Business
saturday and it will become an
annual event.
issue 21 2014
12/18/13 3:36 PM
Waste not, want more?
Research shows a shocking amount of food is thrown away
In Tesco Stores,
40% of apples
go to waste
Despite the harsh recession
and many British families struggling
to pay bills and put meals on the
table, research shows that the levels
of food thrown away or left to rot
are higher than ever.
The research, published by tesco,
reveals that families are throwing
away an average of £700-worth of
food each year – that’s a shocking
15 million tonnes annually across
the UK.
The research also revealed that
in tesco stores, 25% of grapes and
40% of all apples are never eaten,
while barely half of all bakery
products get consumed. Of all
the bagged salads produced in
the UK, 68% are left to rot in
the fields, packing warehouses
or in the bottom of fridges.
to combat this and to discourage
Customers from buying produce
they’re unlikely to use, tesco has
announced that it will no longer
sell bagged salads as part of
buy-one-get-one-free deals. it will
also trim down its bakery aisles.
the biggest supermarket in Britain
is doing this, but we need to move
beyond individual supermarkets
and look at fixing the system,
which will require greater
regulation and action from
governments worldwide.”
scandal
Max Lawson, head of policy
at Oxfam, said: “Wasting this
amount of food when a billion
people go to bed hungry every
night is a scandal. it’s
t’s
great news that
does your
store have
food that goes
to Waste?
Let us know. Get in touch
retailermatters@
summersault.co.uk
Caption xxxxx
xxxxx xxx xx x
xxxxx xxx
xxxxxx xxx xxx
12/18/13 3:37 PM
retailer news
Maximise your sales by stocking the
Core Range – keep your Customers happy
and receive Cash Back vouchers too
Cash Back gets
bigger and better
The excellent Cash Back Incentive has been updated and
improved to bring Retailers even more benefits and support
LifestyLe express is
changing the way that Cash Back
works to give you, the retailer, even
greater support and better
opportunities to build your business.
Now, retailers will receive a visit
from a Cash Back Buddy most
months, who will offer you
opportunities to earn Cash Back.
This could be a money-off voucher
for a Core range product you
currently don’t sell or an incentive to
create a display, such as Lifestyle
Value or Big Night in, and you can
also earn yourself Cash Back by
using point of sale.
four times a year, Lifestyle
express will send you information
that contains Cash Back discount
10 Retailer Matters
4073_RM21_p10-11_Cashback_v1.indd 2
vouchers for Core range products
you currently don’t have in your
store. These vouchers, which you
use to buy those products, can be
redeemed in your Landmark
Wholesale Member Depot.
core range
essential to maximising your sales
and profit potential is stocking the
Core range. This way, you know
that you are stocking the proven
Bestsellers that your Customers will
be looking for when they visit your
store. if each and every Customer
bought just one extra item because
you’ve introduced new, interesting
products, just imagine what that
would do to your weekly takings.
to help you identify the Core
range products missing from your
shelves, Lifestyle express has also
appointed four Core range
Advisors. These Advisors will
produce a report for you that shows
the potential extra sales you could
achieve by stocking each of the
missing Core range products.
for every single Core range product
that you then stock, you will be
given a £1-off Cash Back voucher.
These Advisors can make a huge
difference to your store and your
sales. if you would like a Core range
Advisor to call in and show you how
you can boost your bottom line,
contact the Cash Back team at
[email protected] and give
them your name, telephone number,
store address and postcode.
changes
There will also be some great
changes made to the way tradewins
measures the Core range in your
store. instead of measuring a small
number of products each month, we
have divided the Core range into
two and will measure half in June
and half in November. each time
tradewins visits your store to
measure Core range, they will leave
you a list of products your store is
missing, which you can use as a
shopping list to gradually build up
your lines until you have all or most
of the Core range in stock.
issue 21 2014
12/18/13 6:27 PM
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12/18/13 3:47 PM
new products
Bonjour to new
sPeedy fries
McCain
Foods has
launched
Quick
Cook
French
Fries,
a new
thin-cut
fry that
cooks in
the oven
in five minutes.
With French fries still as
popular as ever with Customers,
these extra thin and crispy Quick
Cook French Fries are sure to
follow the success of McCain’s
other oven chip products.
McCain Quick Cook French
Fries will be available in a 700g
price-marked pack for Independent
Retailers. RRP £2.50
Pricemarked treats
The dark nights of winter see an increase
in sales of single chocolate bars, as
shoppers feel the need for an affordable
treat. Mondelez is adding to the appeal
by introducing a range of price-marked
Cadbury bars.
Snap up bars of Twirl, Boost, Dairy
Milk, Crunchie, Dairy Milk Caramel,
Double Decker or Wispa, to appeal to
Customers looking for a snack with a
sweet price. RRP 60p
New stock for
Think about expanding your product lines this year with the
latest must-have products waiting to fill your shelves
new ideas for
midweek meals
Birds Eye has launched two new dinner options in a
bid to liven up midweek mealtimes.
Veg Fusions follows the same format as bestseller
Rice Fusions, with a pyramid steamer, herbs and
spices. Melt in the Middle Fish Cakes come in two
flavours: Cod, Tomato & Herb and Haddock &
Creamy Cheese. Veg Fusions RRP £1.79. Fish
Cakes RRP £2.99
12 Retailer Matters
issue 21 2014
4073_RM21_p12-13_New products_v2.indd 2
12/18/13 6:29 PM
PrinceS beefS
uP itS offering
Hoping to drive value into the corned
beef category, Princes has created a new
range of tasty products.
There’s no need for condiments with
the new corned beef range, which includes
chilli, onion and mustard variants in
200g cans. RRP £1.99
grab bagS get a Size revaMP
With one in five Customers buying grab
bags when shopping for savoury snacks
(Kantar data), Walkers has now made its
grab bags 20% bigger to ensure that its
range of savoury snack products stand out
from the competition on the shelves.
The all-new bigger grab bags include:
Walkers 60g, Doritos 66g, Quavers 41g,
Monster Munch 48g, Wotsits 42g and
Squares 48g. RRP 85p
the new year
★
★
★
★
★
SaleS booSt for booSt
Energy drinks brand Boost, champion of the
Independent Retailer, has launched a limited
edition 49p price-marked pack on its 250ml
Boost Energy can in all five variants – Original,
Sugar Free, Cola, Citrus and Orange and
Mango. RRP 49p
high five for heinz
Heinz has launched a revolutionary 5 x 415g
can pack as an alternative to four- and
six-can packs of Heinz Beanz.
There are some new faces for
Heinz Pasta Shapes (205g) for
younger Customers. Heinz has
joined forces with Moshi
Monsters to create a teatime
treat for little ones. RRP 45p
Movie nightS
get cooler
Butterkist has branched out
into premium ice cream by
teaming up with Fredericks
Dairies. Toffee Popcorn Ice
Cream is available in 480ml
tubs and Butterkist hopes that
this new offering will follow in
the footsteps of its popcorn
and appeal to those looking
to enjoy a night in. RRP £3
issue 21 2014
4073_RM21_p12-13_New products_v2.indd 3
Retailer Matters 13
12/18/13 6:30 PM
news
looking ahead
fresh
start
Make 2014 a
After the indulgence, feed your Customers’ New Year’s
resolutions by stocking essential products to get 2014 off to a flyer
EvEryonE knows that
1 January heralds a flurry of
pledges to introduce good habits
for the body, mind or home.
with healthy living messages
everywhere we turn, it’s no surprise
that health improvement is at the
forefront of people’s minds when it
comes to new year’s resolutions.
next on the list is getting the
house shipshape and spick and
span, followed by the need to
watch the wallet and ensure
finances are as healthy as can be.
to do all these things,
Customers need the right products,
whether they’re food or for
cleaning. and where better
to get them than at their local
Convenience store?
remember, if shoppers find
what they need in your store,
it means fewer trips to the outof-town supermarket for them and
another regular Customer for you.
once you have the right
products, make sure you tell your
Customers all about them. send
14 Retailer Matters
4073_RM21_p14-15_New year_v1.indd 2
out promotional leaflets to
advertise all your themed products,
specially selected for those wanting
to declutter and spring clean, shape
up or watch the pennies.
Create a display to grab
shoppers’ attention as they walk
through the door. and if that
doesn’t do it, why not have some
promotions at the till? Everyone
needs rubbish bags, kitchen cleaner
or fresh fruit and, at the right price,
they can be a perfect impulse buy.
Clean living
when it comes to resolutions, the
most popular has to be the pledge
to get into shape. whether it’s to
improve health, get fit, tone up or
shift some pounds, January is the
month for careful food shopping as
dieters scour the shelves looking
for ideas and not wanting to break
their new-found willpower.
today’s consumers are much
more aware of what constitutes a
‘healthy’ diet (according to
Leatherhead Food research’s Diet,
health and obesity in
the Uk report) than they
were a few years ago,
with 95% recognising the
importance of eating fresh
fruit and vegetables, 87%
recognising the need to eat
a balanced diet, and 74%
the need to drink enough
fluid. so it’s no surprise
that low-fat, lighter,
healthier foods fly off the
shelves every January.
The same research also
identified Customers’
desire to cook more meals
from scratch to ensure they
know what is on their plate
fter
and in their bodies. after
TOP For some Customers, supporting
TIP local Retailers will be a year-long
resolution. Make the most of this by
advertising your low prices and delivery
to make sure yours is the go-to Store
issue 21 2014
12/18/13 3:54 PM
did you Psychologists say 27 January
know? is the most depressing day of
the year and is when people abandon
their healthy living resolutions, so
stock up on tasty treats
Keep it fresh and
healthy for 2014
the festive food frenzy, Customers
are likely to want:
n Simple, easy, healthy dishes, so
have plenty in stock.
n Tinned chopped tomatoes and
tomato purée, herbs, spices,
seasonings, rice, pasta, gravy and
flavoured stocks.
n Soups and prepared salads for
quick, easy lunches, so consider
your promotions and displays to
make the most of these.
n A wide range of fresh fruit and
vegetables presented in an
eye-catching and attractive display.
At this time of year you’re
competing with the multiples,
who will have healthier foods on
promotion, so where you can,
think about what you can offer
your Customers and at what price.
Can you do a 3 for 2 on fresh fruit,
or reduced-price bagged salads?
In addition, make sure your
chiller has plenty of bottled
waters and diet soft
drinks. Other favourite products
can be low-fat yogurts, such as
Müller Light, and cream cheeses,
such as Philadelphia.
Think about low-fat snacks like
Snack-a-Jacks, popcorn and
low-fat biscuit or cereal bars, such
as Go ahead! or Alpen. Smaller
bars of chocolate like Freddos
aren’t just for children. With fewer
calories and fat, they’re great for
adults trying to be good, but
wanting a small treat.
As the days and weeks progress,
some Customers need inspiration
to make sure they stick to the
straight and narrow, so stock
your magazine displays with
titles designed to
support those
battling the bulge.
Most January and
February issues will
include diet features, so ensure
they’re neatly displayed and they’ll
be a popular choice.
Clean home
Once the Christmas tree has been
taken down and the decorations
are back in the box, it’s not long
until the big spring clean is on
Customers’ minds.
Stock up on more cleaning
products and consider themed
promotions. Keep an eye
on what new, innovative
products are being
advertised in the
media and add those
to your shelves,
particularly if they
are price-marked or
can be introduced at
a promotional price.
Alongside the bleach, kitchen
and bathroom cleaners, toilet
cleaner and furniture polish, stock
up on dusters, vacuum cleaner
bags and scouring pads. Black
refuse bags are ideal for those
who want to declutter. It’s also
worth adding some more intense
cleaning products to your range
at this time of year, such as oven
cleaners, carpet cleaners and
limescale removers.
Draw attention to your products
with a promotional display of
branded and Own Brand products.
The multiples will be making a
big deal of cleaning, so make sure
you go to town on your display
and promotions.
Budget, Budget, Budget
The new year is when Customers
start to regain control over their
outgoings and finances are a
priority. While families are feeling
the pinch, now’s the time to direct
attention away from the branded
goods to your Own-Brand ranges.
If a Customer is buying branded
items, ask if they’ve ever tried the
Own Brand range and recommend
it to save them money and boost
your profit, thanks to the 30%
margin. Customers respond well
to suggestions from their Retailer,
and it creates a good relationship.
Do you have a Value Zone? And
how many of the price-marked £1
products do you currently stock?
If you’re thinking of expanding this
area, new year is the best time.
Read more about how to shout
about value in your Store in our
feature on page 19.
issue 21 2014
4073_RM21_p14-15_New year_v1.indd 3
Retailer Matters 15
12/18/13 6:31 PM
4073_RM21_p16-17_Big interview_v1.indd 2
12/18/13 4:06 PM
the big interview
Amar Jagpal
owns a 900 sq ft
Lifestyle Express
in the village of
Wideopen, on
the outskirts
of Newcastle
Q
Have you always been a Retailer?
No. I became a Retailer three years
ago, with a different Store in Gateshead.
That allowed me to learn the trade
before I bought this Store in June. We
bought the Store and immediately shut
it because we needed to do some major
building work. We gutted the whole
place from floor to ceiling and created
a brand-new Store.
Q
Why and when did you
join Lifestyle Express?
The first shop was trading as Lifestyle
Express when I bought it and I was
happy with the service and product
range, so I continued with the
contract. When I bought the new
Store, I had no hesitation in staying
with Lifestyle Express.
Q
How has Lifestyle Express
benefited your Store?
We’re trading as Lifestyle Evolution
in Wideopen and it’s a great selling
point, as Customers are attracted to
the new look. Having such a wide
and well-stocked product range,
along with the convenience of all
the services the shop has, makes
the Store unique and helps us stand
out from the competition.
Retail
in detail
toP Keep your Store clean,
tiP keep your staff motivated
and keep your Customers happy
Q
How important is Customer service
and what do you do to go that extra
mile for your Customers?
We have a Co-op close by, so we have to
keep an eye on what they’re doing. We take
Customer feedback seriously to ensure all
their needs are met. If there are products
not in stock that a Customer wants, they
will be bought in specially – this is
something the Co-op doesn’t do.
the finer details…
at work…
at home…
n What’s your bestselling product?
At the moment, 500ml cans of Fosters
and 59p price-marked Coca-Cola cans.
n Bestselling Lifestyle Own-Brand
product? Price-marked LSV Energy drink.
n The best
thing about
your job?
Forming bonds
with Customers
and suppliers.
n Favourite holiday
destination? India.
n What do you do in
your spare time? What
spare time? When I can, I go to the
gym – it keeps me fit and helps me wind down.
n Favourite childhood memory?
My most lasting memory was getting
my first car.
n What would you choose as your
last meal? Chicken curry and rice!
Q
It’s early days for the Store – how
are you engaging with existing and
prospective Customers?
We had an open day that we promoted
by distributing leaflets highlighting
some great special offers. We also
offered free product sampling in Store.
Leafleting and posters are our main
source of advertising, but word of mouth
has worked well for us – it shows how
happy our Customers are when they
leave the Store.
Q
How important are promotions?
I think they’re very important
because they give you a point of
difference over your competitors.
We run all the Lifestyle Express
promotions and make sure they’re
on our leaflets and posters.
Q
What has been one of your best
decisions about the Store?
Having a free ATM has brought in a
lot of footfall and we’ve found that when
people use the machine, they tend to use
the Store afterwards. We’re finding that
when you offer a service like Lottery
or PayPoint, people not only use that
service, but they spend money in other
areas of the Store too.
issue 21 2014
4073_RM21_p16-17_Big interview_v1.indd 3
Retailer Matters 17
12/18/13 4:06 PM
4073_RM21_p18-23_Value_v2.indd 2
12/18/13 4:14 PM
Focus on value feature
What does
mean
to you?
To Customers, £1 shouts VALUE. As shoppers tighten their belts after the
festive season, are you doing what you can when it comes to value?
issue 21 2014
Retailer Matters 19
12/18/13 4:15 PM
feature Focus on value
A
ll shoppers want to feel they’re
getting a good deal when it
comes to spending money, and
during the long-running
recession the quest for value has become
increasingly important for Retailers and
their Customers.
Many Lifestyle Express Retailers have
already woken up to the fact that
shoppers’ behaviour in a recession is
very different from their habits when the
economy is strong and people are not
worrying about redundancy or faced
with other financial pressures. The shift
to a greater focus on price is evident
across the independent retail sector, so
the challenge for Retailers is to get the
message across to Customers that your
Store represents excellent value without
compromising on quality.
With Poundland aiming for 1,000
Stores in the UK – that’s almost double
its existing portfolio – it is clear that UK
consumers have an appetite for good
value on all their everyday essentials,
including health and beauty products
and household goods. Discounters like
Lidl and Aldi continue to invest heavily
in marketing and TV advertising, and
are seeing soaring sales that prove there
is no longer any stigma attached to
shopping in ‘low-budget’ Stores. Today’s
Customers want value for their
hard-earned money.
Many Stores
have introduced
a Value Zone,
where Customers
know they will find
the best bargains
Stand out
Guaranteed value
While for some, these tough financial
times mean putting off a big-ticket
purchase, such as a car or new furniture,
and maybe downscaling holiday plans in
favour of paying off debt, for others it is
all about making their money go further
when it comes to the essentials, such as
food and groceries. And this is where
you and your Store can really stand out
from the competition.
A great start is to stock price-marked
products (PMPs). These are a great way
of letting a consumer know they are
getting value for money and a shining
example of this is the Lifestyle Value
range of everyday groceries. Not only
can you rely on a fantastic POR, but your
Customers are guaranteed excellent
value for money. Add Lifestyle Own
Brand to the equation and you can
have real confidence that you
are offering Customers a
comprehensive range of good
quality, low-price alternatives
to major brands.
20 Retailer Matters
Stocking the Lifestyle and Lifestyle
Value Own-Brand products is a sure-fire
winner when it comes to demonstrating
terrific value to your Customers. In the
village of Wideopen, near Newcastle
upon Tyne, Amar Jagpal is delighted
with the performance of the two
Own-Brand ranges. “Customers are
keen to try them,” he said. “I think
initially they buy them because of
the price, but when they come
back again to buy more it
confirms that they are also
happy with the quality.”
He’s not on his own. In
Rhymney in Caerphilly,
issue 21 2014
12/19/13 1:27 PM
South Wales, Colin Clabby believes
that his Customers are actively seeking
bargains and special offers. Colin always
ensures that there is plenty of variety
in his Store, The Top Shop, to keep
Customers coming back for more.
“They appreciate value for money
and the Lifestyle promotions are
fantastic in that respect,” Colin said.
At Meteor Stores in Cardiff, Retailers
Aisha and Nadeem Saleem agree,
saying: “The Lifestyle deals have been
fantastic for us and our Customers love
them because they can see they’re
LIFESTYLE
“Customers are keen to try
Own-Brand products. I think
initially they buy them because
of the price, but when they come
back to buy more it shows that
they are happy with the quality.”
getting great value for money.”
And it’s not just about stocking the
right products, it’s clear that how you
display and promote your deals is
crucial. It’s not enough to have a few
value lines tucked away at the back of the
Store or in an area of slow footfall.
Take a leaf out of Raj and Bobby
Singh’s book by devoting more space to
value lines. At their store in Kilbirnie,
North Ayrshire, the introduction of a
Value Zone bay led to a dramatic
increase in sales of Lifestyle, Lifestyle
Value and £1 lines. Bobby and Raj pride
themselves on really understanding their
Customers, recognising that they are
looking for both value and quality. Raj
said: “We’ve increased our focus on
the Value Zone and offer a full range
of PMPs in key categories including
cigarettes, coffee, cereals and beer.
“Promoting these ensures that our
Customers are aware of them and are
able to access products that provide
really good value for money. We even
have a Lifestyle Express Snack Deal in
our food-to-go area. Simply by moving it
to where people are getting their hot and
cold food has seen sales increase.”
positioning
Lifestyle Own Brand guarantees a
minimum 30% POR across the
entire range. By stocking these
products you will build shopper
loyalty by offering a quality,
low-price alternative to the major
brands. Your Customers will shop in
your Store with confidence because
they’ll see that Lifestyle offers great
value on the products they want.
LIFESTYLE VALUE
Lifestyle Value is our
price-marked,
economy range of
everyday groceries,
which gives you great
POR and guaranteed
lowest market RSPs.
With many shoppers buying on price
alone, it’s the perfect Own Brand
range because it is also a quality
product and customers can see that.
LSV
If you are not stocking LSV in your
Store, you are missing a golden
opportunity and the chance to be
part of an amazing Lifestyle Express
success story. The range of 18
products sells at less than half the
price of the leading brands and
gives you up to 50% POR.
Careful positioning of
value products is clearly
important, so be as flexible
as you can. The Singhs
regularly swap displays
issue 21 2014
Retailer Matters 21
12/18/13 6:32 PM
feature Focus on value
around when they want to push a
particular promotion, so don’t be afraid
to experiment – after all, you can always
move things back again. Often, space
that you think is dead can come alive if
you position the correct products or
promotion there. There’s no harm in
trying something new or doing
something differently.
This is backed up by research from
him! Supermarkets 2012, which revealed
that 52% of shoppers noticed items on
promotion or special offer. Interestingly,
when asked how they found out about
the promotions on offer, 42% assumed
the Store would have promotions, while
17% said they saw it the last time they
were there. So it’s crucial to use POS
materials to the best possible effect.
promotions
“They appreciate value for money
and the Lifestyle promotions are
fantastic in that respect”
ViNtNERs
CoLLECtioN
N WiNEs
An impressive
award-winning wine
range, this value range
brings together wines
from the world’s most
popular vineyards and
offers great-value
price points. What’s
more, you don’t need
to feel daunted by the
prospect of choosing
a range – we’ve done
it for you! Think trusted
favourites like Merlot
and new varieties like Pinot Grigio
– there are 13 full-size 75cl
wines and eight single-serve
18.7cl varieties in the Vintners
Collection range.
What do
you do to
promote value
in your store?
Meanwhile, him! CTP 2013
from a Convenience Store
research gives further insight
although 32% would like to see
into shoppers’ behaviour and
more promotions across a
habits, with 47% of shoppers
wider range of products and
saying they found out about
30% would like to see fewer
a promotion from
promotions and lower
Let us know. Get in touch with us
promotional signs on the
everyday prices instead.
retailermatters@
shelves. In addition, 21% said
So whether through
summersault.co.uk
cross-category promotions
promotions, or by encouraging
would encourage them to
Customers to try Own Brand,
purchase products more regularly
value is key to keep shoppers happy.
top tips
1
Shout about your promotions and special offers –
display posters, have leaflets available at the till and
automatically put one in the Customer’s shopping bag.
If they don’t want a carrier bag or have their own with
them, simply hand them a leaflet.
CiDERs
Our range includes White Storm
White Cider, Eridge Vale Amber
Cider and Black
Storm Finest
Strong Cider, all
available in
popular plastic
bottle and can
formats. The
range offers
branded quality
at a great price.
2
Be proud of your Own Brand. Keep telling
Customers that while Lifestyle and Lifestyle Value
products are excellent value for money, they are also
great quality.
3
Make merchandising work for you by positioning
Own Brand next to branded items. If you don’t have
space to do this, merchandise Lifestyle and Lifestyle
Value in a prominent position and train your staff to
constantly point out the benefits and price comparisons.
Ensure price tickets are clear.
4
Even the smallest of Stores can accommodate a
Value Zone – this will allow you to group Lifestyle
Value products together. Your Customers won’t be able
to miss it – even a small display can create a big impact.
5
Remember, Lifestyle Express Retailers have access
to more than 900 Own-Brand products across a
variety of ranges – this is a powerful proposition, so stock
as many as you can.
22 Retailer Matters
No3
If you sell cigarettes
and tobacco, No3
will need little
introduction as
it is now a
well-established,
trusted range of
great value
cigarettes.
issue 21 2014
12/18/13 4:17 PM
12/18/13 4:18 PM
4073_RM21_p24-27_Hot drinks_v4.indd 2
12/18/13 4:22 PM
Hot beverages feature
Put the
kettle on
t
As the cold winter temperatures continue and
Customers want the warmth of a comforting cuppa,
there has never been a better time to think about
what’s on your hot drinks shelves
issue 21 2014
Retailer Matters 25
12/18/13 4:23 PM
tet
le
n
gr
£3
10
26 Retailer Matters
of
With this in mind, Retailers need to stay
one step ahead to ensure they deliver
what their Customers want. Think
carefully about your stock, price points
and promotions, and keep an eye on
new products and trends in the sector.
Tea and coffee sales benefit from
regular promotions, with extra-value
or price-marked packs, and Retailers
should encourage Customers to take
advantage. As tea and coffee are ongoing
purchases, Customers know the prices
and Retailers are competing with the
multiples. Always refer back to the Core
Range, which includes Own-Brand and
branded items all at great value, then you
can be sure you have the products your
Customers want and need.
fé cappuccin
o
x
stay ahead
ca
es
Bo
Tea, once the staple drink of the UK, is
on the wane, with a decline in sales of
traditional black teabags, as consumers
abandon their traditional cuppa for
herbal, green, decaf or speciality teas.
To counter this, some brands – including
Tetley – are producing smaller
price-marked packs of green or herbal
teas, which appeal to Customers and
are relatively low risk for Retailers.
Coffee isn’t a simple choice anymore
either. Customers can now choose
from jars, cans and bags of granulated,
freeze-dried and ground coffee, all very
different tastes and prices. While some
shoppers will pop in and grab a greatvalue jar of granulated coffee for their
caffeine fix, others will spend more on
a higher-priced coffee as an indulgence.
Customers can also opt for barista-style
instants, such as mocha and latte.
ags 80 bags £2
eab
.45
t
y
bags
ea 50 £1.89
t
n
ee
tetley
speciality
Make sure there’s something for everyone in your Store – top tips for satisfied Customers and great margins
t
he UK’s love affair with hot
drinks seems to be growing and
growing. Whether a Customer’s
top tipple is a creamy latte,
strong cappuccino, sweet hot chocolate
or a traditional cuppa, hot drinks mean
one thing in retail – big money.
With so many cafes, coffee bars and
tea shops around, Customers have high
expectations and demand a great taste.
More than any other, the hot drinks
category sees incredible brand loyalty,
with many shoppers choosing only
particular brands of teabag, instant
coffee or hot chocolate, which is why
brands such as PG Tips, Twinings and
Nescafé are all such success stories.
The besT of The brews
feature Hot beverages
issue 21 2014
12/18/13 4:26 PM
what hot beverages to stoCk
250g £1.79
ate
L
Co
d
rinking
ry d
Ch
u
b
o
Strapline feature
Ca
gs
69
Li f e s t y
Le
u
aL
abags 80 b
a
e te
p
v
Hot beverages england and wales 1m 3 sHelf
n es C
afé or
igi
Product
shelf 1
Nestlé Coffee-mate
Nesquik Strawberry
Cadbury Drinking Chocolate
Cadbury Hot Chocolate Instant
Horlicks Original Drink
Douwe Egberts Real Coffee
Nescafé Cappuccino
Nescafé Cappuccino Unsweetened
Silverspoon Granulated
Sweetex Tablets
size
facings
200g
300g
250g
280g
300g
250g
10s
10s
1kg
1
1
1
1
1
1
1
1
1
1
Product
shelf 2
Nescafé Original
Nescafé Gold Blend
Nescafé Original Decaf
Kenco Decaf
Tetley Decaf
Twinings Earl Grey
Twinings Pure Peppermint
size
facings
100g
100g
100g
100g
40s
50s
20s
3
2
2
2
1
1
1
size
facings
Product
shelf 3
Lifestyle Teabags
Tetley Softpack
Tetley Softpack
PG Tips Pyramid
PG Tips Pyramid
Yorkshire Tea
na
80s
40s
80s
40s
80s
80s
1
2
2
1
2
1
L1
top tips
00
3.29
g£
n Take a close look at how each line is performing.
Are some products selling only when on promotion?
Are you stocking lines that represent each sector, such
as decaf, herbal tea, speciality, etc? Review your range
every three months and if a line isn’t working, consider
running a promotion or replacing it with something new.
n Ask your Customers if you are carrying the products
they want.
n Encourage Customers to do their hot drinks
shopping in your Store by offering promotions
with tea, coffee, biscuits and treats.
n Stock up on extra-value large packs of coffee and
tea if you have offices or workplaces nearby.
issue 21 2014
Retailer Matters 27
12/18/13 6:18 PM
4073_RM21_p28-31_New tech_v4.indd 2
12/18/13 4:32 PM
New technology feature
Get in on
the act
With coffee shops jostling for space on every UK
high street, isn’t it time you cashed in on hot drinks?
I
f you’re looking for a great way to
expand your offering or really stand
out from the competition, adding
grab-and-go hot drinks can make
a huge difference to your footfall and
really heat up your sales.
Hot drinks can offer
a potential margin of
70%
high margins
impulse buys
Hot drinks to go are also a great way
to introduce other impulse purchases.
Research shows that 71% of Customers
will also buy themselves a snack when
they purchase a hot drink. Pastries and
sweet bakery products are the most
popular choices for this. Think about
promotions and product placement
to encourage incremental sales with
drinks. This could be a cookie or a
croissant sold with a morning coffee,
or a bar of chocolate to go with a cup
of tea later in the day.
tempting
Position pastries
and cakes next
to your hot drinks
to increase sales
55%
of Customers often
leave the house without
eating breakfast
AllegrA Project cAfé rePort
Research has shown that 55% of
Customers often leave the house without
eating breakfast (Allegra Project Café
Report), so first thing in the morning
is when your drinks machine will come
into its own. For those Customers just
popping in for a last-minute grocery
item or top-up shop, tempt them with
a delicious hot drink and snack to
kick-start their day. Consider creating
your own meal deal for the lunchtime
rush, with a sandwich, snack and tea
or coffee, or maybe a promotion on
hot chocolate for thirsty children on
their way home from school.
retAiler view
Harvinder Singh Thiara, Marty’s Convenience Store,
Great Barr, Birmingham, said:
“We have a Nescafé &Go machine
and it’s a great way to offer something
new to Customers. Shoppers know
they can come in for a newspaper
and grab a great-tasting hot drink
at the same time. It’s definitely
improved our footfall.”
issue 21 2014
t
As most Retailers know, every square
inch of their Store needs to make money
and the art to real retail excellence is
prioritising the products with the
highest margins. With this in mind,
did you know that hot drinks can offer
a potential margin of 70% for very
little effort? Tasty figures, aren’t they?
With consumers looking for
convenience in every aspect of life, from
buying bread to their morning coffee,
there is a real appetite for hot drinks to
go. The UK’s total coffee shop market is
worth £5 billion and is set to double in
the next few years. Is it time to make
sure you’re part of this growth?
Retailer Matters 29
12/19/13 2:05 PM
feature New technology
A cup of hot stuff to go
There are two drinks machines Lifestyle Express would
recommend, both use Nescafé. By offering a trusted
brand, you will sell more and make more profit
self service
Nescafé &Go is a self-serve machine ideal for Stores
serving up to 20 cups a day. It needs no plumbing,
simply plug it in and fill with water.
Each 12oz branded cup is individually sealed
to preserve freshness. All your Customers
need to do is pull the foil tab, pour
on hot water and go.
The double-walled cups are
high-quality, with a 12-month
shelf life. Drinks are dispensed
within 10 seconds, making them
ideal for Customers in a hurry.
top tips
n Think about providing coffee
and a snack for your early-morning
Customers, either a pastry or even
a bacon sandwich.
n Look at promotions offering a latte
or cappuccino with a chocolate bar
for mid-morning shoppers.
n Promote hot chocolate for after
school on cold, winter afternoons.
n When weather conditions are
extreme and Customers visit on foot,
consider offering them a free drink to
keep them warm for their trip home.
offer!
Get started with a Nescafé &Go
machine for just £99. This
includes a free starter kit, with
24 cups of the most popular
variants of Nescafé &Go, 24 lids,
sugars and stirrers, plus point
of sale kit.
remember…
FoR MoRE INFoRMATIoN:
Call 0800 745845 and quote ref:
&Go LM 2014*
barista to go
* Reg. trademark of Société des Produits Nestlé S.A.
For Stores selling more than
20 cups a day, the Nescafé
Alegria creates barista-style
coffee at the touch of a button,
offering Customers the choice
of latte, mocha, hot chocolate
or cappuccino.
This machine is easy to
use and can be self-serve or
operated by staff – it can
even be
coinoperated.
Choose
from three
different
sizes,
according to
the size and
demand of
your Store.
30 Retailer Matters
It’s not just about the teabags and the
coffee beans. By adding a range of snacks
to your hot drinks offering, you’ll boost
your sales even further. The Cuisine de
France Thaw and Serve range of cakes
and pastries (above) is perfect, with no
baking and reduced wastage. All products
are individually wrapped, ideal for people
on the go, and the new packaging gives
them instant appeal – perfect for that
impulse buy. The range has recently been
extended with cookies, brownies, carrot
cake, granola bars and low-fat muffins.
So what next? If you’re looking to stand
out from the competition and expand your
offering, hot drinks and snacks could well
be the best next move.
for more
information, look
in the lifestyle
express services
directory, or talk
to your member
depot bdm or
to one of the
landmark
wholesale rdms
issue 21 2014
12/19/13 2:06 PM
12/18/13 4:38 PM
feature Multiples
Rise to the
Challenge
You’ve just heard that
a major multiple is
muscling in on your
territory. Will your
Customers desert
you? Not if you keep
a cool head and
make a few changes.
Take a measured
approach, work with
your Lifestyle Express
BDM and embrace
the opportunity
to reappraise
your Business
I
t’s the news every Independent
Retailer dreads: one of the major
multiples is moving into your
neighbourhood. But it’s not a large,
edge-of-town superstore, it’s a shiny, new
Convenience Store and it will do
everything it can to steal your trade.
Independent Retailers are facing up to
the challenges of a constantly evolving
retail environment and one of the most
significant changes of recent years has
been the arrival and growth of the
smaller convenience multiple, such as
Sainsbury’s Local or Tesco Express.
Whether it’s a dry-cleaning service
or food-to-go, hot coffee or home
deliveries, focus on what you do
that the supermarket can’t
or food-to-go, hot coffee or home
deliveries, focus on what you do that the
supermarket can’t, and make sure you tell
your Customers all about it.
huge impAct
If it all seems daunting, talk to your
Lifestyle Express Business Development
Manager. Together you can prepare a
Action plAn
strategy within the confines of your
The most important thing is not to panic.
budget to bolster your Customer offer.
Keep a cool head and view the arrival of
That could include introducing new
the new upstart as an opportunity to take
services or could even involve refitting
stock of your own business, identify your
your Store to give it a little more of the
strengths and weaknesses, and put in
wow factor. Even the smallest of changes
place an action plan to build Customer
can have a huge impact.
loyalty. What do you do well? What do
In Cardiff, Nadeem Saleem and his
your Customers appreciate about you
wife, Aisha, did just that. The couple
and your Store? How do you go the extra
joined Lifestyle Express in 2005 and their
mile? And what are you going to do to
shop, Meteor Stores, was one of the first
retain your Customers and win a few
to be converted to Lifestyle Express by
more into the bargain?
BA Cash & Carry. In 2010, however,
The fact is Independent Retailers will
when a Tesco moved into the
come under pressure every time a new
neighbourhood, they responded by
shop opens locally, so you need to
carrying out a complete refit, opting
punch above your weight when it
for the latest Lifestyle Evolution
comes to Customer service and
specification.
give people more reasons to
According to the him!
shop locally. Supermarkets
Consumer Tracking
cannot provide the high
Programme 2013, top-up
levels of Customer service
shopping remains the
that Independents can.
Let us know. Get in touch with us
most important reason
Think about how you can
retailermatters@
for Customers going to a
stand out from the
summersault.co.uk
Convenience Store. However,
competition. What can you
poor price perception, along with
offer that no one else does?
the quality and range of fresh
Whether it’s a dry-cleaning service
has a
multIple
moved close to
your store?
32 Retailer Matters
4073_RM21_p32-33_Multiples_v3.indd 2
issue 21 2014
12/18/13 6:33 PM
retailer view
Aisha Saleem, Lifestyle Express, Cardiff
“We take time to chat to Customers and make
them feel welcome – we offer the sort of one-to-one
Customer service that Tesco can’t. When Tesco
opened in 2010, we told our Customers that they
could rely on us and that we would be upgrading
the Store, and that gave them confidence to stick
with us. The support from Lifestyle Express and BA
was also fantastic, so our advice to other
Retailers in a similar situation is: don’t
panic – there are plenty of things you
can do to limit the impact.”
retailer view
produce, has driven top-up shoppers
away from Convenience Stores and into
the multiples, so look carefully at their
current offer.
prioritise
Make sure you prioritise key categories
such as news, tobacco, wrapped bakery,
milk, confectionery and soft drinks, as
80% of footfall in Convenience Stores
comes from these categories (him!).
And always focus on speed of service,
value for money, range, ease of shop
and signage. Availability, in particular,
is crucial – if a Customer fails to make
a purchase twice, chances are they
won’t come back.
Don’t be afraid to push boundaries
with new ideas. Work with your Lifestyle
Express Business Development Manager
and take advice. Remember, you have
one key component in your armoury
that doesn’t cost a penny – a smile.
80%
Simon Krzysiak,
Lifestyle Express,
Wolverhampton
retailer view
Nadeem Saleem,
Lifestyle Express, Cardiff
“The arrival of Tesco prompted us to
do the refit. Having a really modern
Store has helped us remain
competitive in the area. Despite having
lots of local grocers, newsagents and
Tesco nearby, we’re really busy.
The Lifestyle Express promotions have
been fantastic – our Customers love
them because they can see they’re
getting good value for money.”
of footfall in Convenience Stores
comes from key categories such
as news, tobacco, wrapped bakery,
milk, confectionery and soft drinks
“It’s essential that you
understand your
Customers and their
needs. We have a
large supermarket around
the corner, but our Customers
are very different to theirs.
Our Customers want the
convenience of coming into
our Store, grabbing what
they need at a price
that’s competitive, not
having to walk all
around a big Store to
find what they need
and not having to worry
about parking.”
retailer view
Calum Duncan, Kincraig Stores, near Aviemore
“There’s a Tesco Metro in Aviemore and we only need to look at
how often the Tesco delivery van is in the village to know that local
people are using the Internet for food shopping, so we talk about
our own website to Customers when they come into the shop. We
also offer a Click & Collect service.”
issue 21 2014
4073_RM21_p32-33_Multiples_v3.indd 3
Retailer Matters 33
12/19/13 1:25 PM
Store CV
Name: Marty’s
Convenience store
Store’S time with LifeStyLe
expreSS: Three years
featureS: Hot-drinks-to-go,
dry-cleaning service, PayPoint,
National Lottery, ATM,
myHermes collection and
drop-off point, fresh produce,
gas, turf and top soil
BeStSeLLerS: Chilled soft drinks,
beers, wine and spirits, sweets
and chocolates
NeareSt CompetitioN:
Co-operative store,
100 yards away on opposite
side of the road
tradiNg timeS: 6am-10pm,
seven days a week
XX Retailer Matters
4073_RM21_p34-39_Store profile_v2.indd 2
Marty likes to do things a
little differently – turf is one
of the biggest sellers and the
Store also stocks sacks of
potatoes and gas bottles
issue xx 2013
12/18/13 4:47 PM
Marty’s Convenience Store store profile
Customers call in
for the basics on
their way home
The Store is bright,
smart and carefully
thought out
Standing out
from the crowd
For Marty, running a Convenience Store isn’t just about stocking the right
products at the right prices, but about making his Store stand out from the
competition and offering much more than bread, beer and baked beans
Marty’s is owned by Harvinder Singh
Thiara, known as Marty. He comes from
a family with retailing in their blood and
took over the Store from a family friend
four years ago – he hasn’t looked back
since. It’s a family affair, with Marty
manning the till every day with help and
support from his wife, mum and other
family members who all live close by.
“My family were all market traders,”
he recounted. “I began working on the
markets with my dad as a child and it
obviously planted a seed for the future.
“It was exactly what I wanted…
to run my own business, with
support, advice and expertise
available whenever I needed them”
“From a really young age, I wanted
my own business and I wasn’t afraid
of hard work or long hours. Going
into retail made sense to me. I feel
at home behind the till and love being
responsible for my own decisions
and driving my own future.”
advice and expertise
It was this sense of independence
that led Marty to join Lifestyle Express
three years ago. “I wanted to be part of
a symbol group, and looked around to
see what was on offer.
“I instantly knew Lifestyle Express
was the right fit for us as it was the only
group that encouraged you to retain
your independence. That’s exactly what
I wanted: to run my own business, but
with support, advice and expertise
issue 21 2014
t
S
ituated on a busy dual
carriageway in Great Barr,
Birmingham, Marty’s
Convenience Store stands
out like a beacon for passers-by.
With its gleaming smart fascia, you
can’t fail to notice Marty’s as you drive
along the main road, and the Store’s
popularity with Customers is obvious,
judging by the number of cars queuing
to pull up outside.
As you enter the Store, you can
understand why Customers visit Marty’s
and return again and again. From the
personalised mat welcoming Customers
to the neatly stacked blue baskets, the
hot-drinks-to-go machine and the
sleek-looking chillers, it’s clear that this
is a Store where everything has been
carefully thought out.
Retailer Matters 35
12/18/13 4:48 PM
store profile Strapline
will also grab a bottle of wine, some
milk or a loaf of bread.”
location is key
With lagers and wines as two of his
bestselling items, Marty has an
impressive range of chilled beers, wines
and ciders on offer, not to mention a
dazzling array of gleaming bottles of
spirits behind the counter. While these
are popular with shoppers on the way
home from work and wanting supplies
for a relaxing weekend, he knows that
his location is key to great sales. “We
have a pub a few doors down from us,
and Customers often call in here on their
way home and will want some beers to
take with them,” he said. “And we have
a hotel a few minutes’ walk away that
charges high prices for drinks. Lots of
hotel guests will take a walk, spot the
Store and buy some drinks to sneak back
into the hotel. It’s not great for the hotel,
but it’s great for us!”
The angled counter
was specially made
for Marty’s new Store
available whenever I needed them.”
When he took over the Store, Marty
already had great plans for his business.
These have now come to fruition with a
move to a brand-new building. “The old
building was great, but the new one, just
yards away, was always going to be a step
up, as it offered so much space and was
a blank canvas.”
The new Store is the result of lots of
input from Matthew Wakelam, Retail
Development Manager for Lifestyle
Express. “I took it over as an empty
shell,” said Marty. “I had a vision of how
I wanted it to look and Matthew and I
worked together to create the layout.
From the glass doors on the chillers to
the smart signage, I knew the look I
wanted and it has come together
brilliantly. I love the angled counter,
which was custom-made for my Store.”
a keen eye
“From the glass doors on the
chillers to the smart signage,
I knew the look I wanted and
it has come together brilliantly”
to get them.” Alongside the potatoes and
turf are rows upon rows of gas bottles,
another item that makes him stand out
turf and top soil
from the competition. “My Customers
While the Store offers many of the items
buy gas bottles from me in the summer
you’d expect to see in a Convenience
for their barbecues and then when it gets
Store, such as tinned goods, toiletries,
colder, people come to me for their
household products, newspapers,
larger bottles for heaters,” he said.
cigarettes and fresh produce, Marty
Offering something so many other
prides himself on thinking more
Convenience Stores don’t has been a
creatively. “Would you believe one of our
winner for Marty, as Customers rarely
biggest sellers is turf?,” laughed Marty.
leave with just a sack of potatoes.
“Years ago, this site used to be a garden
Another example of thinking beyond
centre and people still make that
standard convenience shopping is
connection. What started off as a
Marty’s decision to become a
small trial run of a few rolls of turf
myHermes collection and
has now become a huge hit – in
drop-off point. “It has been
the summer I can sell 4-5,000
a great decision and has
rolls of turf each month, plus
really increased our footfall,”
top soil and compost.”
he said. “Our opening hours
And it’s not just turf and
Would you like your Store to
be featured? Get in touch
are long and Customers can
soil that are surprise
just drive up and drop off
bestsellers. “We also sell sacks
retailermatters@
a parcel at any time, which
of potatoes that are a big hit
summersault.co.uk
makes it really convenient for
with our Customers. They come
them. And if they’re calling in
direct from a nearby farm and
after a long day at work, Customers
some of our Customers drive miles
And alcohol is set to rise in popularity
even more. “Over the next few months,
there’s going to be a big car park and a
restaurant built next door. This will give
us a real boost for sales of chilled beers,
wines and ciders, as it will be a Bring
Your Own restaurant,” Marty added.
And he’s not resting on his laurels
– Marty has some great plans for the
future. “Having seen how brilliantly the
turf, top soil and compost sell, and with
such great margins, I’m going to extend
the gardening range by offering bedding
plants and shrubs, which I think will be
a real success.”
With a perfect location, a loyal
and ever-growing Customer base and
a well-trained eye for what will appeal
to his Customers, Marty’s Store is
definitely thriving.
tell us
about your
store
36 Retailer Matters
issue 21 2014
12/18/13 4:48 PM
12/18/13 4:49 PM
store profile
Marty’s
top tips
Take five… check out his simple but
effective advice below to boost sales
location, location, location
It’s natural to check out the
local competition when looking
for the right place for your
Store, but think about the
long term too. Is there
about
somewhere nearby
marty
Marty has run Marty’s Convenience
where someone could
Store for four years and has just
moved to a new, larger premises just
open a Store in the
yards from his original Store. He joined
future? You don’t want Lifestyle Express three years ago and has
worked closely with Matthew Wakelam,
a competitor arriving
Retail Development Manager,
to create the look of his new
on your doorstep.
Store, which is staffed by him
and his family.
reflect your
customers’
needs
marty’s bestsellers
I have great success with
the Core Range, but
because I know my
Customers, I’m always
willing to try new things.
Cans of Carling, bottles of
Echo Falls wine, sweets,
chocolate and crisps.
create a
great first
impression
First impressions count.
If Customers come in
and see half-empty
shelves and a dirty
floor, they’re not likely
to come back. I was
given advice years ago
by a fellow Retailer who
said that if a cigarette
gantry is half empty,
that’s a sign of a weak
shop. Staying on top
of your stock might
take time, but it makes
a real difference.
38 Retailer Matters
make it easy
In both my Stores,
I’ve always had
baskets, as it
makes it easier for
Customers to buy
more products.
service with a smile
Providing great Customer
service is critical to your
business. I always take
time to greet Customers
and ask how their day is
going. I appreciate their
business and the fact that
they choose to shop in my
Store, and I want them to
know that.
issue 21 2014
12/18/13 4:49 PM
12/18/13 4:50 PM
community news
Making wishes come
true for youngsters
September was the month when Retailers
across the Blakemore Wholesale estate
raised thousands to help ill youngsters,
while employees help all year round
More than 80 LifestyLe
express retailers have worked to
raise much-needed funds to make
magical wishes come true for
children and young people fighting
life-threatening conditions.
Lifestyle express stores that use
Blakemore Wholesale hosted a
series of in-store activities
throughout september and raised
more than £2,000 for the
Make-a-Wish foundation UK.
The top fundraising stores were
Belle Vue in Middlesbrough, nevs
in Walsall, hallets in Grimsby,
Garforth in Barnsley and stowheath
Lane in Wolverhampton.
There are currently 20,000
children and young people in
the UK fighting life-threatening
conditions and the Make-a-Wish
foundation granted around 1,000
wishes this year. to do this, it needs
to raise £7 million, so every penny
raised by Lifestyle express retailers
really does count. Volunteers rolled up
their sleeves to
give Barnsley’s
Toll Bar Primary School
a makeover (and below)
in addition to this, each year
kind-hearted employees from
Blakemore Wholesale spend
time taking part in community
activities to make a positive impact
in their local area.
over the past six months, more
than 700 hours of employee time has
been donated through initiatives
such as painting and gardening
projects, work placements,
mentoring and study tours.
a terrific example of this is the
regeneration project at toll Bar
Primary school, Barnsley. around
100 hours of employee time was
committed to giving the school
charity fund
support
Make-a-Wish foundation senior
Corporate account Manager Laura
fisher said: “The support that we
have received from Blakemore
Wholesale has been fantastic. The
children and young people that we
work with all deserve to have their
magical wishes come true, whether
this is to spend a day as a firefighter
or visit a theme park.
“support from businesses like
Blakemore Wholesale is helping us
to deliver these wishes and make a
difference to these children’s lives.”
40 Retailer Matters
Above: Employees from Blakemore
Wholesale Gateshead took part in a
Give and Gain Day, clearing a large
part of the River Tyne to make it
safer for their community
a makeover. The school was
nominated for support through
Blakemore Wholesale’s Lifestyle
express retailer of the year scheme,
which aims to recognise excellence
across Lifestyle express stores.
Dave Barrow, Blakemore
Wholesale Key account Manager,
said: “We chose to work with
toll Bar Primary school because
of the great links the school already
has with Lifestyle express retailer,
toll Bar Post office. The store
was awarded Best Work in the
Community at the Lifestyle express
retailer of the year awards.”
A.F. Blakemore’s charitable
trust, the Blakemore
Foundation, donates 2%
of pre-tax profits each
year to good causes chosen
by staff, Customers and the
community. The fund, together
with employee fundraising,
has made donations totalling
£42,000 to more than 260
good causes. Beneficiaries
have included the Alzheimer’s
Society, The Haven Women’s
Refuge, Macmillan Cancer
Support, St Andrew’s
Children’s Hospice and the
Wolverhampton MS Society.
issue 21 2014
4073_RM21_p40-41_Community news_v2.indd 2
12/18/13 5:14 PM
Raj Kanagasingram took
the Best Newcomer Award
The Most Improved Retailer
title went to Chris and
Nicholas Phillips
Trio of award wins
Three outstanding Lifestyle Express Retailers shine at BA Cash & Carry’s Retail Awards
Three LifesTyLe express
retailers have scooped the top
honours at BA Cash & Carry’s
11th Annual retail Awards.
The awards, held at Cardiff ’s
sWALeC stadium, recognise the
achievements of retailers,
suppliers and staff in the
independent sector and this year’s
event was the biggest and the best
to date, with more than 500 guests.
winners
raj Kanagasingram of Lifestyle
express, Ammanford, was named
Best Newcomer for implementing
high store standards and for
his understanding of what he
needed to do as a retailer to hit
the ground running.
Mahmood Akram of Lifestyle
express, Cwm, won the Lifestyle
Own Label Award in recognition
of the exceptional effort he makes
to promote Own-Brand products
in his store and increase footfall.
Chris and Nicholas phillips of
Lifestyle express, Abercwmboi,
were crowned Most improved
retailer after making some
dramatic changes to their store,
such as adding a post Office and
food-to-go counters, which have
resulted in exceptional results.
“We hold the event to reward
and recognise the hard work put in
by retailers,” said Zahier Ahmed,
Director of BA Cash & Carry. “so
many retailers go the extra mile to
support us and contribute so much
to our retail club, so this is our way
of saying thank you.”
opportunity
During the event, Zahier took the
opportunity to talk facts, such as
how retailers choosing to join
Lifestyle express were enjoying
The Lifestyle
Own Label
Award went to
Mahmood
Akram
helping others
huge increases in sales once they
had converted to the group. he
also highlighted the incentives and
initiatives, such as Cash Back and
On-Target, that are part of the
appeal of Lifestyle express, and
urged retailers to get behind the
incentives on offer. Zahier was also proud to
announce that last year BA
raised £15,000 to help
orphaned children in Gaza.
And this year £12,000 raised
from the local community
has delivered an ambulance
and 70,000 emergency aid
packages to Syria. He hopes to
raise a further £20,000 this year
to deliver two more ambulances
filled with aid to Syria.
Retailers’ charity efforts go unnoticed
A sTAggeriNg 87% Of
Britons believe that retailers are
failing to support charities,
according to a study by give as you
Live, a fundraising organisation.
More than 2,000 Britons were
asked about retailers’ support for
good causes and their impact on
Customer loyalty and spending,
and overall, only 13% of consumers
recalled their favourite retailers
providing charity support.
polly gowers, CeO of give as
you Live, commented: “Our
previous data indicated that
consumers would spend more with
a retailer that was seen to be giving
back to society. retailers who
engage in Csr activities not only
look good, but could also increase
their sales.”
issue 21 2014
4073_RM21_p40-41_Community news_v2.indd 3
Retailer Matters 41
12/18/13 5:14 PM
core range
item
Size
rrSp
Soft DrinkS – ChilleD
Irn Bru
Rockstar Xdurance Blueberry
Rubicon Mango
Boost
Boost
Boost
7UP
Mountain Dew
Diet Pepsi
Fruit Shoot NAS Blackcurrant & Apple
Fruit Shoot NAS Orange
Juicy Drench Orange & Passionfruit
Lipton Ice Tea Lemon
Pepsi
Pepsi Max
Pepsi Max
Tango Orange
Capri Sun Orange
Cherry Coke
Cherry Coke
Coca Cola
Coca Cola
Diet Coke
Diet Coke
Dr Pepper
Dr Pepper
Fanta
Fanta Fruit Twist
Monster
Oasis Citrus Punch
Oasis Summer Fruits
Powerade Berry & Tropical
Relentless
Sprite
Evian Sportscap
Evian
Volvic Sportscap
Volvic
Volvic Touch of Fruit Strawberry
Lucozade Caribbean Crush
Lucozade Orange
Lucozade Original
Lucozade Pink Lemonade
Lucozade Sport Orange
Lucozade Sport Raspberry
Ribena Blackcurrant
Ribena Blackcurrant
Ribena Strawberry
Ribena Strawberry
Highland Spring Still
Buxton
Red Bull
Red Bull
Red Bull
Red Bull Sugar Free
Vimto Still
*Barrs Cream Soda
*Barrs Limeade
*Irn Bru
*Irn Bru Sugar Free
*Irn Bru Sugar Free
*Irn Bru Wee Bru
*Rockstar Original
*Rockstar Punched Guava
*Rubicon Passionfruit
*Lipton Ice Tea Peach
*Volvic Juiced Apple
*Volvic Touch of Fruit Lemon & Lime
500ml
500ml
500ml
1ltr
500ml
250ml
500ml
500ml
600ml
275ml
275ml
440ml
500ml
500ml
600ml
330ml
600ml
330ml
500ml
330ml
500ml
330ml
500ml
330ml
500ml
330ml
500ml
500ml
500ml
500ml
500ml
500ml
500ml
500ml
750ml
500ml
1ltr
500ml
500ml
380ml
380ml
380ml
380ml
500ml
500ml
500ml
288ml
500ml
288ml
500ml
500ml
473ml
355ml
250ml
250ml
500ml
500ml
500ml
330ml
500ml
330ml
250ml
500ml
500ml
500ml
500ml
500ml
500ml
£1.11
£1.83
£1.10
£1.29
£0.95
£0.65
£1.25
£1.35
£1.25
£0.85
£0.85
£1.09
£0.99
£1.25
£1.25
£0.60
£1.25
£1.19
£1.19
£0.71
£1.19
£0.71
£1.19
£0.71
£1.20
£0.71
£1.20
£1.20
£1.59
£1.20
£1.20
£1.30
£1.59
£1.20
£0.85
£0.52
£0.91
£0.46
£0.84
£0.95
£0.95
£0.95
£0.95
£1.10
£1.10
£1.03
£0.65
£1.03
£0.65
£0.49
£0.50
£2.19
£1.89
£1.35
£1.35
£1.19
£0.79
£0.79
£0.76
£1.11
£0.76
£0.54
£1.83
£1.83
£1.10
£0.99
£1.19
£0.84
Soft DrinkS – lifeStyle & lSV range
Apple Juice
Orange Juice
LSV Energy
LSV Energy
LSV Energy
LSV Sugar Free
LSV Glucose Cherry
LSV Glucose Orange
LSV Isotonic Mixed Berry
200ml
200ml
1ltr
500ml
250ml
250ml
380ml
380ml
500ml
£0.33
£0.33
£0.89
£0.69
£0.35
£0.35
£0.45
£0.45
£0.50
42 Retailer Matters
4073_RM21_p42-45_Core list_v2.indd 2
item
Your guide to the bestselling brand
and Own-Brand products, along
with suggested selling prices
Size
rrSp
LSV Isotonic Orange
LSV Isotonic Tropical Berry
500ml
500ml
£0.50
£0.50
Soft DrinkS – ambient
Irn Bru
Rubicon Mango
J20 Orange & Passionfruit
Diet Pepsi
Pepsi
Pepsi Max
Robinsons NAS Blackcurrant & Apple
Robinsons NAS Orange
Coca Cola
Diet Coke
Dr Pepper
Fanta Orange
Schweppes Lemonade
Schweppes Indian Tonic Water
Schweppes Slimline Indian Tonic Water
Volvic
Volvic Touch of Fruit Strawberry
Lucozade Energy Orange
Lucozade Energy Original
Ribena Blackcurrant
Highland Spring Sparkling
Vimto Cordial
Vimto Fizzy
*Irn Bru Sugar Free
2ltr
1ltr
4pk
2ltr
2ltr
2ltr
1ltr
1ltr
2ltr
2ltr
2ltr
2ltr
2ltr
1ltr
1ltr
1.5ltr
1.5ltr
1ltr
1ltr
600ml
1.5ltr
725ml
2ltr
2ltr
£2.31
£1.53
£4.39
£2.09
£2.09
£2.09
£1.59
£1.59
£2.25
£2.25
£2.25
£2.25
£1.78
£1.79
£1.79
£0.92
£1.35
£1.99
£1.99
£1.99
£0.99
£1.75
£1.59
£2.31
Soft DrinkS – lifeStyle range
Apple Juice
Cranberry Juice
Orange Juice
1ltr
1ltr
1ltr
£0.95
£0.99
£1.09
biSCuitS
Cadbury Milk Chocolate Fingers
Jammie Dodgers
Maryland Choc Chip Cookies
Oreo Vanilla Roll
Kit Kat
Jacob’s Cream Crackers
MCV Digestive
MCV Ginger Nuts
MCV Hobnobs
MCV Jaffa Cakes
MCV Milk Chocolate Digestives
MCV Milk Chocolate Hobnobs
MCV Plain Chocolate Digestives
MCV Rich Tea
Penguin Original
Paterson’s Shortbread Fingers
*Tunnock’s Caramel Wafer
*Tunnock’s Teacakes
150g
150g
150g
154g
5pk
300g
300g
250g
300g
146g
300g
300g
300g
300g
6pk
150g
4pk
6pk
£1.39
£1.15
£0.99
£1.08
£1.09
£1.30
£1.19
£1.46
£1.36
£1.55
£2.49
£2.49
£2.49
£1.36
£1.00
£0.49
£0.79
£0.99
biSCuitS – lifeStyle range
Custard Creams
300g
£0.69
CriSpS & SnaCkS
Pringles Original
Pringles Salt & Vinegar
Pringles Sour Cream & Onion
Pringles Texas BBQ
Hula Hoops BBQ
KP Dry Roasted Nuts
KP Salted Nuts
McCoy’s Cheddar & Onion
McCoy’s Flamegrilled Steak
McCoy’s Flamegrilled Steak
McCoy’s Salt & Vinegar
McVitie’s Mini Cheddars
McVitie’s Mini Cheddars
Space Raiders Beef
Doritos Tangy Cheese
Doritos Tangy Cheese
Doritos Chilli Heatwave
Doritos Chilli Heatwave
Doritos Cool Original
Doritos Hot Salsa Dip
Doritos Mild Salsa Dip
Frazzles Bacon
165g
165g
165g
165g
Sharing
80g
90g
Std
Sharing
Std
Std
Sharing
Std
Std
Sharing
Std
Sharing
Std
Sharing
150g
150g
Std
£2.49
£2.49
£2.49
£2.49
£1.00
£0.89
£0.89
£0.63
£1.00
£0.63
£0.63
£1.00
£0.63
£0.20
£1.29
£0.55
£1.29
£0.55
£1.29
£1.29
£1.29
£0.39
item
Size
rrSp
Monster Munch Beef
Monster Munch Pickled Onion
Quavers
Quavers
Sensations Thai Sweet Chilli
Squares Salt & Vinegar
Walkers Cheese & Onion
Walkers Deep Ridged Flamegrilled Steak
Walkers Prawn Cocktail
Walkers Ready Salted
Walkers Ready Salted
Walkers Salt & Vinegar
Walkers Smoky Bacon
Walkers Snaps Tomato
Wotsits
Mr Porky Pork Scratchings
Transform-a-Snack BBQ
*Walkers Pickled Onion
*Walkers Tomato Ketchup
*Golden Wonder Cheese & Onion
Sharing
Std
Sharing
Std
Sharing
Std
6pk
Sharing
Std
Std
Std
6pk
Std
Std
Std
Std
Std
Clipstrip
Std
Std
Std
Std
£1.29
£0.89
£1.29
£0.55
£1.29
£0.55
£2.06
£1.29
£0.55
£0.85
£0.55
£2.06
£0.55
£0.55
£0.55
£0.39
£0.55
£0.80
£0.30
£0.55
£0.55
£0.51
Sweet SnaCkS
Kellogg’s Nutri-grain Strawberry
Kellogg’s Rice Krispies Squares Mallow
Kellogg’s Rice Krispies Squares Totally Chocolatey
Kellogg’s Special K Biscuit Moments Strawberry
Kellogg’s Special K Cereal Bar
Tracker Bar Chocolate Chip
Belvita Breakfast Milk & Cereal Biscuits
Cadbury Brunch Bar Raisin
Cadbury Snack Shortcake
Lu Mikado
Oreo Snack Pack
Go Ahead Yoghurt Break Strawberry
KP Milk Chocolate Dips
MCV Galaxy Muffin
MCV Medley Hobnob
Alpen Strawberry & Yoghurt Bar
37g
28g
36g
25g
23g
37g
50g
35g
43g
39g
66g
35g
32g
86g
40g
29g
£0.50
£0.55
£0.55
£0.55
£0.55
£0.50
£0.55
£0.75
£0.49
£0.79
£0.55
£0.68
£0.59
£1.19
£0.55
£0.42
ConfeCtionery – gifting
Ferrero Rocher
Celebrations
Maltesers
Milk Tray
Heroes
Roses
Quality Street
T16
388g
120g
400g
350g
350g
350g
£4.49
£4.79
£1.73
£8.49
£4.59
£4.59
£4.38
ConfeCtionery – Sharing
Haribo Starmix
Haribo Supermix
Haribo Tangfastics
Galaxy Counters
Galaxy Minstrels
Maltesers
M&M’s Peanut
Revels
Galaxy
Galaxy Caramel
Cadbury Giant Buttons
Cadbury Twirl Bites
Bassett’s Jelly Babies
Cadbury Eclairs
Maynards Wine Gums
CDM Caramel
CDM Dairy Milk
CDM Fruit & Nut
CDM Wholenut
Rowntree’s Fruit Pastilles
Aero Mint
Milkybar
Skittles
Large Bag
Large Bag
Large Bag
Pouch
Pouch
Pouch
Pouch
Pouch
Large Bar
Large Bar
Pouch
Pouch
Large Bag
Large Bag
Large Bag
Large Bar
Large Bar
Large Bar
Large Bar
Large Bag
Large Bar
Large Bar
Pouch
£1.00
£1.00
£1.00
£2.09
£2.09
£2.09
£2.09
£2.09
£1.39
£1.39
£2.13
£2.13
£1.52
£1.49
£1.52
£1.00
£1.00
£1.00
£1.00
£1.29
£1.29
£1.29
£1.28
ConfeCtionery – ChoColate
Kinder Bueno
Kinder Bueno White
Kinder Surprise
Bounty
Std
Std
Std
Std
£0.65
£0.62
£0.75
£0.54
issue 21 2014
12/18/13 4:51 PM
*Scotland only
iteM
Galaxy
Galaxy Caramel
Galaxy Minstrels
Galaxy Ripple
Maltesers
Malteser Teasers
Mars
Mars
Milkyway Stars
M&M’s Peanut
Snickers
Snickers
Twix
Twix
Boost
Cadbury Buttons
Cadbury Freddo
Cadbury Freddo Caramel
Cadbury Fudge
CDM Caramel
CDM Dairy Milk
CDM Fruit & Nut
Crunchie
Daim
Double Decker
Flake
Fry’s Turkish Delight
Picnic
Starbar
Twirl
Wispa
Wispa
Aero Mint
Drifter
Kit Kat
Kit Kat Chunky
Lion Bar
Milkybar
Milkybar Buttons
Munchies
Rolo
Smarties
Toffee Crisp
Yorkie
Yorkie Raisin & Biscuit
Size
Std
Std
Std
Std
Std
Std
Duo
Std
Std
Std
Duo
Std
Xtra
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Duo
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
rrSp
£0.57
£0.57
£0.56
£0.57
£0.56
£0.59
£0.69
£0.51
£0.53
£0.56
£0.71
£0.51
£0.69
£0.51
£0.58
£0.52
£0.25
£0.25
£0.25
£0.61
£0.61
£0.61
£0.58
£0.58
£0.58
£0.61
£0.67
£0.58
£0.58
£0.61
£0.80
£0.61
£0.62
£0.57
£0.58
£0.58
£0.59
£0.50
£0.50
£0.75
£0.61
£0.50
£0.59
£0.60
£0.60
ConfeCtionery – Sugar
Maynards Wine Gums
Randoms
Rowntree’s Fruit Gums
Rowntree’s Fruit Pastilles
Rowntree’s Jelly Tots
Skittles
Starburst
Std
Std
Std
Std
Std
Std
Std
£0.47
£0.51
£0.51
£0.51
£0.51
£0.49
£0.49
ConfeCtionery – MintS & MediCated
Tic Tac Mint
Halls Soothers Blackcurrant
Trebor Extra Strong Mints
Trebor Softmints Peppermint
Trebor Softmints Spearmint
Polo
Lockets Honey & Lemon
Std
Std
Std
Std
Std
Std
Std
£0.55
£0.67
£0.47
£0.47
£0.47
£0.50
£0.58
ConfeCtionery – Chewing guM
Airwaves Menthol Eucalyptus
Airwaves Menthol Cherry
Extra Cool Breeze
Extra Ice White
Extra Ice Peppermint
Extra Ice Spearmint
Extra Peppermint Handy Box
Extra Peppermint
Extra Spearmint
Extra Strawberry
10’s
10’s
10’s
10’s
10’s
10’s
25’s
10’s
10’s
10’s
£0.45
£0.45
£0.40
£0.49
£0.49
£0.49
£1.00
£0.40
£0.40
£0.40
groCery – BreakfaSt CerealS
Kellogg’s Bran Flakes
Kellogg’s Coco Pops
Kellogg’s Cornflakes
500g
295g
500g
£2.19
£2.09
£2.19
iteM
Kellogg’s Crunchy Nut Cornflakes
Kellogg’s Frosties
Kellogg’s Rice Krispies
Kellogg’s Special K
Kellogg’s Variety Pack
Nestle Multi Cheerios
Nestle Shredded Wheat
Nestle Shreddies
Quaker Oats So Simple Golden Syrup
Quaker Oats So Simple Original
Alpen
Weetabix
Sugar Puffs
Size
375g
500g
340g
310g
8’s
375g
16’s
500g
8’s
10’s
375g
24’s
320g
groCery – hot BeverageS
Horlicks
300g
Cadbury Drinking Chocolate
250g
Cadbury Hot Chocolate
280g
Carte Noir
100g
Kenco DeCaff
100g
Coffee-mate
200g
Nescafé Cappuccino
10’s
Nescafé Cappuccino Unsweetened
10’s
Nescafé DeCaff
100g
Nescafé Gold Blend
100g
Nescafé Original
100g
Nescafé Original
50g
Nesquik Strawberry
300g
Silverspoon Granulated Sugar
1kg
Tetley Decaf
40’s
Tetley Green Tea
50’s
Tetley Teabags
80’s
Tetley Teabags
40’s
Taylors Rich Italian
227g
Yorkshire Tea
80’s
PG Tips
80’s
PG Tips
40’s
Twinings Earl Grey
50’s
*Scottish Blend
80’s
*Nambarrie
80’s
groCery – hot BeverageS – lifeStyle range
groCery– hot BeverageS – lifeStyle range
Teabags
80’s
groCery – Canned veg, Meat & fiSh
Heinz Baked Beans
Heinz Baked Beans
Heinz Baked Beans with Sausages
Heinz Character Spaghetti - As Stocked
Heinz Macaroni Cheese
Heinz Ravioli
Heinz Spaghetti
Heinz Spaghetti Bolognese
Heinz Spaghetti Hoops
Heinz Spaghetti Hoops
Heinz Spaghetti with Sausages
John West Anchovies
John West Mackerel Fillets in Tomato Sauce
John West Sardines in Rich Tomato Sauce
John West Tuna Light Lunch French
John West Tuna Light Lunch Mediterranean
John West Wild Pink Salmon
Smash Original
Smash Original
Batchelors Bigga Marrowfat Peas
Batchelors Mushy Peas
Batchelors New Potatoes
Batchelors Red Kidney Beans
Branston Baked Beans
Hunger Breaks All Day Breakfast
Hunger Breaks The Full Monty
Napolina Tomato Puree
Princes Beef Paste
Princes Chicken & Stuffing Paste
Princes Corned Beef
Princes Ham
Princes 8 Hot Dogs
Princes Red Salmon
Princes Sliced Mushrooms
Princes Stewed Steak
415g
200g
415g
205g
400g
410g
400g
400g
400g
205g
400g
50g
125g
120g
240g
240g
213g
176g
88g
300g
300g
540g
400g
415g
395g
395g
142g
75g
75g
340g
200g
400g
213g
300g
400g
rrSp
£2.65
£2.39
£2.09
£2.69
£2.45
£2.29
£1.89
£2.29
£2.79
£2.79
£1.99
£2.59
£2.39
£1.99
£1.79
£2.09
£3.99
£3.79
£1.39
£3.00
£3.00
£3.39
£4.19
£3.29
£1.99
£2.09
£1.09
£1.59
£1.89
£2.45
£1.35
£3.65
£2.59
£2.51
£1.45
£2.99
£2.51
£2.29
£0.99
£0.69
£0.53
£1.07
£0.49
£1.07
£1.07
£0.60
£1.07
£0.60
£0.49
£1.07
£1.25
£1.55
£1.09
£2.49
£2.49
£2.49
£1.09
£0.59
£0.59
£0.65
£0.65
£1.09
£0.65
£1.85
£1.85
£1.25
£0.85
£0.85
£2.69
£1.39
£1.15
£2.99
£1.09
£3.59
iteM
Size
Princes Tuna Chunks in Brine
Princes Tuna Chunks in Sunflower Oil
Princes Tuna & Mayonnaise Paste
Green Giant Naturally Sweet NAS Sweetcorn
Green Giant Original Niblets Sweetcorn
Fray Bentos Chicken & Mushroom Pie
Fray Bentos Meatballs in Gravy
Fray Bentos Meatballs in Tomato Sauce
Fray Bentos Steak & Kidney Pie
Glenryck Pilchards in Tomato Sauce
Spam Chopped Pork & Ham
Tyne Beef Curry
Tyne Chicken Curry
Tyne Chilli Con Carne
Tyne Irish Stew
£1.55
£1.55
£0.85
£1.09
£0.87
£2.49
£0.95
£0.95
£2.49
£0.65
£1.85
£1.29
£1.29
£1.29
£1.29
groCery – Canned veg, Meat & fiSh – lifeStyle value range
Baked Beans
400g
£0.35
Tuna Flakes
185g
£0.75
groCery – Canned veg, Meat & fiSh – lifeStyle range
Baked Beans
420g
Carrots Sliced
300g
Carrots Whole
300g
Peas Garden
300g
Peas Mushy
300g
Peas Processed
300g
Tomatoes Chopped
400g
Tomatoes Peeled Plum
400g
Tuna Chunks in Brine
185g
£0.55
£0.51
£0.55
£0.55
£0.41
£0.38
£0.49
£0.49
£1.35
groCery – Soup
Heinz Big Soup Beef & Vegetable
Heinz Big Soup Chicken & Vegetable
Heinz Chicken Soup
Heinz Lentil Soup
Heinz Minestrone Soup
Heinz Mushroom Soup
Heinz Oxtail Soup
Heinz Tomato Soup
Heinz Vegetable Soup
Batchelors Cup a Soup Chicken
Batchelors Cup A Soup Golden Vegetable
Batchelors Cup a Soup Minestrone
Batchelors Cup a Soup Tomato
*Heinz Chicken Noodle
*Heinz Scotch Broth
*Baxters Chicken Broth
*Baxters Lentil & Bacon
*Baxters Minestrone
*Baxters Scotch Broth
400g
400g
400g
400g
400g
400g
400g
400g
400g
4pk
4pk
4pk
4pk
400g
400g
415g
415g
415g
415g
£1.09
£1.09
£0.85
£0.85
£0.85
£0.85
£0.85
£0.85
£0.85
£1.75
£1.75
£1.75
£1.75
£0.85
£0.85
£1.25
£1.25
£1.25
£1.25
groCery – SauCeS & CondiMentS
Amoy Dark Soy Sauce
Heinz Salad Cream
Heinz Tomato Ketchup
HP Original Sauce
HP Classic BBQ Sauce
Lea & Perrins Worcestershire Sauce
Dolmio Bolognese Extra Mushroom
Dolmio Bolognese Extra Onion & Garlic
Dolmio Bolognese Original
Dolmio Creamy Tomato Pasta Bake
Uncle Ben’s Express Basmati Rice
Uncle Ben’s Express Egg Fried Rice
Uncle Ben’s Express Long Grain Rice
Uncle Ben’s Medium Chilli Sauce
Uncle Ben’s Original Sweet & Sour Sauce
Batchelors Pasta’n’Sauce Chicken & Mushroom
Batchelors Savoury Rice Golden
Batchelors Super Noodles BBQ Beef
Batchelors Super Noodles Chicken
Bisto Chicken Gravy Granules
Bisto Gravy Granules
Homepride Curry
Oxo Cubes - Beef
Paxo Sage & Onion Stuffing
Sharwood’s Green Label Mango Chutney
Sharwood’s Korma Sauce
Sharwood’s Rogan Josh Sauce
150ml
460g
460g
255g
425g
150ml
500g
500g
500g
500g
250g
250g
250g
500g
500g
122g
120g
100g
100g
170g
170g
500g
12s
85g
227g
420g
420g
£1.29
£2.09
£1.89
£0.85
£1.59
£1.25
£2.35
£2.35
£2.35
£2.09
£1.70
£1.70
£1.70
£1.85
£1.85
£1.09
£0.89
£0.89
£0.89
£1.45
£1.45
£1.72
£1.35
£0.65
£1.75
£1.95
£1.95
issue 21 2014
160g
160g
75g
340g
198g
475g
410g
410g
475g
155g
200g
392g
392g
392g
392g
rrSp
Retailer Matters 43
12/18/13 6:34 PM
core range
item
Sharwood’s Tikka Masala Sauce
Colman’s Bramley Apple Sauce
Colman’s Cheddar Cheese Sauce Mix
Colman’s Classic Mint Sauce
Colman’s English Mustard
Colman’s Sausage Casserole Mix
Hellmann’s Mayonnaise
Hellmann’s Mayonnaise Light
Knorr Chicken Stock Cubes
Pot Noodle Chicken & Mushroom
Pot Noodle Curry
Baxters Sliced Beetroot
Branston Original Pickle
Branston Small Chunk Pickle
Chicken Tonight Honey & Mustard
Chicken Tonight Spanish Chicken
Haywards Traditional Onions
Oceanspray Cranberry Sauce
Old El Paso Fajitas Dinner Kit
Sarson’s Malt Vinegar
Tilda Basmati Rice
Size
rrSP
420g
250ml
40g
250ml
100g
40g
400g
400g
8’s
90g
90g
340g
360g
360g
500g
500g
454g
190g
Kit
250ml
500g
£1.95
£1.29
£0.75
£1.29
£0.99
£0.99
£2.12
£2.12
£1.59
£1.10
£1.10
£0.99
£1.69
£1.69
£1.99
£1.99
£1.99
£1.25
£3.49
£0.85
£2.49
Grocery – SauceS & condimentS – LifeStyLe ranGe
Pasta Quills
500g
Salt
750g
Spaghetti
500g
Sunflower Oil
1ltr
Vegetable Oil
1ltr
£0.65
£0.55
£0.65
£1.69
£1.59
Grocery – Homebake
Nutella
Carnation Evaporated Milk
Ambrosia Creamed Rice
Ambrosia Devon Custard Pot
Ambrosia Devon Custard
Angel Delight Strawberry
McDougalls Plain Flour
McDougalls Self Raising Flour
Marmite Yeast Extract
Del Monte Fruit Cocktail in Juice
Del Monte Peach Slices in Juice
Del Monte Sliced Pineapple in Juice
Hartley’s Best Apricot Jam
Hartley’s Best Raspberry Seedless Jam
Hartley’s Best Strawberry Jam
Hartley’s Strawberry Jelly Block
Robertson’s Golden Shred Marmalade
Rowse Honey Pure & Natural Clear Squeezable
Sunpat Peanut Butter Crunchy
400g
410g
400g
150g
400g
59g
1.5kg
1.5kg
125g
415g
415g
432g
340g
340g
340g
135g
454g
340g
227g
£2.19
£0.85
£1.09
£0.59
£1.09
£0.59
£1.98
£1.98
£1.55
£1.09
£1.09
£1.09
£1.75
£1.75
£1.75
£0.85
£1.89
£2.79
£1.75
Grocery – baby
Farley’s Original Rusks
Heinz Country Veggies & Chicken
Heinz Egg Custard with Rice
Heinz Mums Creamed Porridge
Heinz Mums Cottage Pie
Heinz Mums Sweet Potato & Mince
Heinz Rice Pudding
Heinz Sunday Beef Dinner
Huggies Pure Baby Wipes
Pampers Baby Dry Size 3
Pampers Baby Dry Size 4+
Sudocrem
J&J Baby Bath
J&J Baby Lotion
J&J Baby Oil
J&J Baby Powder
J&J Baby Shampoo
SMA Gold RTU
SMA White RTU
150g
128g
128g
128g
200g
128g
128g
128g
64’s
22’s
20’s
18’s
16’s
17’s
60g
200ml
200ml
200ml
100g
200ml
250ml
250ml
£1.49
£0.49
£0.49
£0.65
£0.85
£0.65
£0.49
£0.49
£2.49
£4.49
£4.49
£4.49
£4.49
£4.49
£2.32
£1.19
£1.49
£1.29
£1.00
£1.19
£0.56
£0.56
Pet care – doG
Cesar Turkey & Lamb
Pedigree Dentastix
Pedigree Jumbone
Pedigree Original
Pedigree Original
44 Retailer Matters
150g
7s
2s
1.2kg
400g
£0.85
£2.03
£1.88
£1.79
£0.68
item
Size
rrSP
Pedigree Schmackos Beef
Bakers Complete Beef & Veg
Winalot Chicken
Winalot Chicken
10’s
1.5kg
400g
1.2kg
£1.00
£3.99
£0.65
£1.49
Pet care – LifeStyLe VaLue ranGe
Dog Food Superchunks Beef
1.2kg
£0.99
Pet care – cat
Sheba Turkey & Chicken
Thomas Cat Litter
Whiskas Chicken
Whiskas Chicken Pouch
Whiskas Pouch Fishermans Choice
Whiskas Pouch Poultry
Whiskas Salmon
Whiskas Temptations Chicken & Cheese
Felix As Good As It Looks Ocean Feast
Felix Chicken
Felix Pouch Mixed Favourites
Felix Tuna Pouch
Go Cat Complete Duck, Rabbit & Chicken
Go Cat Complete Tuna, Herring & Veg
150g
5ltr
390g
100g
12 x 100g
12 x 100g
390g
60g
12 x 100g
400g
12 x 100g
100g
375g
375g
£0.60
£2.65
£0.76
£0.40
£4.21
£4.21
£0.76
£1.38
£5.06
£0.70
£4.09
£0.48
£1.35
£1.35
PerSonaL care – toiLetrieS
Gillette Blue II Fixed Disposable Razors
Gillette Shave Gel Sensitive
Head & Shoulders Shampoo Classic Clean
Pantene Shampoo Smooth & Sleek
Silvikrin Hairspray Firm
Dove Cream Bar
Lynx Bodyspray Africa
Lynx Showergel Africa
Sure APA Active for Men
Sure APD Crystal Clear Aqua
Carex Handwash Original
Colgate Toothbrush Twister
Colgate Toothpaste UCP
Radox Showergel Fresh Moisture
VO5 Mega Hold Gel
5’s
200ml
250ml
250ml
250ml
100g
150ml
250ml
150ml
150ml
250ml
Single
100ml
250ml
200ml
£2.06
£1.99
£2.99
£2.79
£1.96
£0.59
£3.25
£2.54
£2.61
£2.49
£1.63
£1.00
£1.00
£2.59
£2.80
PerSonaL care – feminine HyGiene
Kotex Maxi Pad Normal
Always Ultra Long Plus
Always Ultra Night
Always Ultra Normal
Always Ultra Normal Plus
Tampax Regular
Tampax Super
Bodyform Ultra Normal with Wings
Lil-Lets Super
16’s
12’s
10’s
16’s
14’s
20’s
20’s
14’s
10’s
£1.15
£2.29
£2.29
£2.29
£2.29
£2.29
£2.29
£1.49
£1.60
non food - PaPer
Andrex Natural
Andrex Natural
Andrex Quilts White
Andrex White
Andrex White
Fiesta Kitchen Roll White
Kleenex Balsam Pocket Tissues
Kleenex Balsam Regular
Kleenex for Men
4 Roll
2 Roll
4 Roll
4 Roll
2 Roll
2 Roll
9’s
90’s
100’s
£2.82
£1.61
£2.85
£2.82
£1.61
£1.39
£0.43
£1.99
£2.34
PaPer – LifeStyLe VaLue ranGe
Facial Tissues
Toilet Tissue White
120’s
4 Roll
£0.59
£0.79
PaPer – LifeStyLe ranGe
Kitchen Roll White
Softest Toilet Tissue White
Softest Toilet Tissue White
2 Roll
4 Roll
2 Roll
£1.19
£1.85
£0.99
non food – Laundry
Ariel Biological
Ariel Excel Gel Bio
Ariel Liquitab Biological
Bold 2 in 1 Crystal Rain
Daz Auto Regular
Lenor Concentrated Spring Awakening
Comfort Fabric Conditioner Original Blue
800g
592ml
11’s
800g
680g
750ml
750ml
£4.29
£4.59
£4.59
£3.99
£2.97
£2.13
£2.73
item
Comfort Fabric Conditioner Pure
Persil Capsules Non Bio
Persil Non Bio
Persil Small & Mighty Liquid Non Bio
Surf Small & Mighty Liquid Tropical
Surf Tropical
Size
rrSP
750ml
10’s
850g
630ml
630ml
800g
£2.73
£3.49
£3.99
£4.41
£2.99
£2.63
non food – Laundry – LifeStyLe VaLue ranGe
Auto Washing Powder
780g
£0.99
non food – Laundry – LifeStyLe ranGe
Conc Fabric Conditioner Jasmine & Sandalwood
750ml
£0.99
non food – HouSeHoLd
Fairy Wash Up Lemon
Fairy Wash Up Original
Febreeze Airspray Cotton Fresh
Flashguard All Purpose Liquid Lemon
Flashguard Bathroom Spray
Flashguard Spray with Bleach
Flash Wipes Lemon
Cif Cream Lemon
Domestos Original Bleach
Bloo Acticlean Original
Dettol Surface Trigger
Duck Liquid Fresh
Finish All in 1
Mr Muscle Lemon Kitchen
Mr Muscle Oven Cleaner
Mr Muscle Sink & Plug Unblocker
Mr Muscle Window
Mr Sheen Original
Shake ‘n’ Vac Citrus Blossom
Vanish Carpet Powershot
Vanish Oxi-Action Multi
433ml
433ml
300ml
500ml
500ml
500ml
40’s
500ml
750ml
Twin
500ml
750ml
13’s
500ml
300ml
500ml
500ml
300ml
500g
600ml
500g
£1.51
£1.51
£2.99
£1.20
£2.25
£2.25
£1.00
£2.34
£1.17
£1.15
£2.03
£1.45
£3.99
£2.24
£2.59
£3.95
£1.99
£1.11
£1.15
£4.50
£4.59
non food – HouSeHoLd – LifeStyLe ranGe
Clingfilm 350mm
Disinfectant
Firelighters
Heavy Duty Refuse Sacks
Kitchen Foil 300mm
Press ‘n’ Seal Sandwich Bags
Thick Bleach Original
Wash Up Liquid Original
25m
500ml
14’s
10’s
7.5m
50’s
750ml
500ml
£1.00
£0.69
£0.80
£1.00
£1.00
£1.09
£0.79
£0.89
tobacco – ciGaretteS
JPS Blue KS
JPS Blue KS
Lambert & Butler KS
Lambert & Butler KS
Richmond KS
Richmond SK
Windsor Blue KS
Windsor Blue SK
Mayfair KS
Sterling KS
Sterling SK
Sterling SK
20’s
10’s
20’s
10’s
20’s
20’s
20’s
20’s
20’s
20’s
20’s
10’s
£6.61
£3.39
£7.45
£3.83
£7.11
£7.18
£6.61
£6.66
£7.36
£6.86
£6.91
£3.55
ciGaretteS – no3 (own brand) ranGe
No3 KS
No3 KS
No3 SK
No3 SK
20’s
10’s
20’s
10’s
£6.25
£3.19
£6.31
£3.20
ciGarS
Classic
Hamlet
Hamlet Miniatures
Café Crème
Café Crème Blue
5’s
5’s
10’s
10’s
10’s
£4.81
£4.55
£4.30
£4.77
£4.77
tobacco
Golden Virginia
Golden Virginia
Amber Leaf
Amber Leaf
Gold Leaf
12.5g
25g
25g
12.5g
12.5g
£4.32
£8.42
£7.93
£4.06
£3.77
issue 21 2014
12/18/13 4:52 PM
*Scotland only
item
Size
rrSP
Beer
Budweiser Bottle
Budweiser Can
Stella Artois Bottle
Stella Artois Bottle
Stella Artois Pint Can
Stella Artois Can
Stella Artois Can
Tennent’s Super Can
Carlsberg Can
Carlsberg Can
Carlsberg Export Bottle
Carlsberg Special Brew Can
San Miguel Bottle
Skol Can
Guinness Draught Can
Desperados Bottle
Foster’s Gold Bottle
Foster’s Pint Can
Foster’s Can
Foster’s Can
John Smiths Extra Smooth Can
Kronenbourg 1664 Can
Newcastle Brown Ale
Peroni Bottle
Peroni Bottle
Tyskie Can
Carling Pint Can
Carling Can
Carling Can
Carling Zest Bottle
Cobra Bottle
Coors Light Can
Corona Bottle
Grolsch Bottle
Crabbie’s Alcoholic Ginger Beer
Old Speckled Hen
Red Stripe Can
*McEwan’s Export Can
*Tennent’s Pint Can
*Tennent’s Can
*Tennent’s Can
*Tennent’s Special Ale Can
*Miller Genuine Draft Bottle
6pk
4pk
660ml
6pk
4pk
4pk
8pk
4pk
4pk
8pk
6pk
4pk
4pk
8pk
4pk
350ml
6pk
4pk
4pk
8pk
4pk
4pk
550ml
4pk
660ml
4pk
4pk
4pk
8pk
4pk
4pk
4pk
6pk
4pk
500ml
500ml
4pk
4pk
4pk
4pk
8pk
4pk
6pk
£6.49
£6.25
£2.25
£5.49
£6.79
£5.79
£8.99
£8.99
£4.50
£7.50
£5.25
£9.20
£5.00
£5.00
£6.36
£1.89
£5.79
£5.29
£4.49
£8.29
£4.49
£5.50
£2.25
£5.76
£2.67
£6.36
£5.29
£4.49
£7.79
£3.49
£4.99
£5.99
£9.19
£4.99
£2.39
£2.25
£4.99
£5.56
£6.68
£4.50
£8.29
£5.20
£7.74
Cider
Stella Cidre
Bulmers No.17
Bulmers Original
Bulmers Pear
Jacques Fruit des Bois
Scrumpy Jack
Strongbow
Strongbow
Strongbow Pear
Magners Original
Magners Original Can
Magners Pear
Carling Cider
Merrydown Dry
Merrydown Medium
Crumpton Oaks
Frosty Jacks
Koppaberg Mixed Fruit
568ml
568ml
568ml
568ml
750ml
4pk
4pk
2ltr
4pk
568ml
4pk
568ml
500ml
750ml
750ml
2ltr
2ltr
500ml
£2.15
£2.19
£2.01
£2.01
£5.40
£5.40
£4.25
£3.79
£4.49
£2.09
£6.25
£2.09
£1.89
£2.80
£2.80
£3.49
£3.87
£2.55
Cider – eridge Vale & White Storm (oWn Brand) range
Eridge Vale
2ltr
White Storm
2ltr
White Storm
1ltr
White Storm
500ml
Wine – White
Echo Falls Chardonnay
Echo Falls Pinot Grigio
Echo Falls White
Hardys VR Chardonnay
Hardys VR Pinot Grigio
Kumala Cape Classics White
Stowells Chenin Blanc
Turner Road Chardonnay-Pinot Grigio
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
£2.79
£2.99
£1.69
£0.99
£6.99
£6.99
£6.99
£7.39
£7.39
£6.09
£7.39
£6.09
item
Casillero Del Diablo Sauvignon Blanc
Isla Negra White
Barefoot Pinot Grigio
Gallo Pinot Grigio
Gallo Sauvignon Blanc
Blossom Hill Chardonnay
Blossom Hill White
Jacob’s Creek Chardonnay
Jacob’s Creek Semillon Chardonnay
Lindemans Bin 65 Chardonnay
Wolf Blass Yellow Label Chardonnay
Oyster Bay Sauvignon Blanc
Size
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
rrSP
£7.99
£5.99
£6.79
£6.99
£6.99
£6.75
£5.99
£8.05
£8.05
£8.49
£9.29
£10.99
Wine – VintnerS ColleCtion (oWn Brand) range
Vintners Australian Chardonnay
75cl
Vintners Californian Chardonnay
75cl
Vintners Californian White
75cl
Vintners Chilean Sauvignon Blanc
75cl
Vintners Italian Pinot Grigio
75cl
£5.49
£5.49
£4.99
£5.49
£5.59
Wine – Premium oWn Brand
The Narrows New Zealand Sauvignon Blanc
75cl
£6.79
Wine – red
Echo Falls Cabernet Sauvignon
Echo Falls Merlot
Echo Falls Red
Hardys VR Cabernet Sauvignon
Hardys VR Merlot
Hardys VR Shiraz
Kumala Cape Classics Red
Stamp Shiraz Cabernet
Stowells Tempranillo
Turner Road Cabernet Sauvignon Merlot
Casillero Del Diablo Cabernet Sauvignon
Isla Negra Red
Gallo Cabernet Sauvignon
Blossom Hill Red
Campo Viejo Crianza
Jacob’s Creek Grenache Shiraz
Jacob’s Creek Shiraz Cabernet
Lindemans Bin 50 Shiraz
Wolf Blass Yellow Label Cabernet Sauvignon
Wolf Blass Yellow Label Shiraz
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
£6.99
£6.99
£6.99
£7.39
£7.39
£7.39
£6.09
£7.79
£7.39
£6.09
£7.99
£5.99
£6.99
£5.99
£8.69
£8.05
£8.05
£8.49
£9.49
£9.49
Vintners Australian Shiraz
75cl
Vintners Californian Merlot
75cl
Vintners Californian Red
75cl
£5.49
£5.49
£4.99
Don Fabian Spanish
£5.49
Wine – roSé
Echo Falls Rosé
Echo Falls White Zinfandel
Stowells Merlot Rosé
Barefoot White Zinfandel
Gallo White Zinfandel
Gallo White Grenache
Blossom Hill White Zinfandel
Jacob’s Creek Shiraz Rosé
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
Vintners Californian White Zinfandel
75cl
£6.99
£6.99
£7.39
£6.79
£6.99
£6.99
£6.75
£8.05
£5.49
Wine – SParkling
Asti Martini
Jacob’s Creek Sparkling White
75cl
75cl
£9.99
£10.39
Prosecco Santa Loretta
75cl
£7.99
Wine – FortiFied Wine
Stone’s Ginger Wine
Martini Bianco
Martini Extra Dry
Harveys Bristol Cream
Cockburn’s Fine Ruby Port
Croft Original
70cl
75cl
75cl
75cl
75cl
75cl
£7.49
£9.49
£9.49
£11.49
£11.99
£12.99
item
Size
QC Cream
QC Medium
Taylor’s Select Port
70cl
70cl
75cl
£5.49
£5.49
£12.45
Wine – SParkling Perry
Lambrini
Lambrini
Lambrini Cherry
1.5ltr
75cl
75cl
£3.59
£1.79
£2.89
Wine – Bellarini (oWn Brand) range
Bellarini
Bellarini
1.5ltr
75cl
£2.39
£1.35
SPiritS & artd’S – SPiritS
Bacardi
Jack Daniels
Jack Daniels
Southern Comfort
Baileys
Bell’s Whisky
Bell’s Whisky
Captain Morgan
Captain Morgan Spiced
Gordon’s Gin
Gordon’s Gin
Smirnoff
Smirnoff
Disaronno
Glenfiddich
Three Barrels Brandy
Tia Maria
Courvoisier
Sourz Apple
The Famous Grouse
The Famous Grouse
Jameson
Malibu
Russian Standard
Glen’s Vodka
Glen’s Vodka
Glen’s Vodka
Jagermeister
*Bacardi
*Drambuie
*OVD Rum
*OVD Rum
*The Famous Grouse
*Martell
*Isle of Jura
*Whyte & Mackay
*Whyte & Mackay
70cl
70cl
35cl
70cl
70cl
70cl
35cl
70cl
70cl
70cl
35cl
70cl
35cl
50cl
70cl
70cl
70cl
70cl
70cl
70cl
35cl
70cl
70cl
70cl
70cl
35cl
20cl
70cl
35cl
70cl
70cl
35cl
20cl
70cl
70cl
70cl
35cl
£18.49
£23.99
£13.99
£19.99
£15.49
£17.49
£9.79
£17.49
£16.99
£16.45
£9.49
£15.99
£8.99
£14.59
£33.99
£17.19
£15.39
£25.70
£13.45
£16.59
£9.39
£21.95
£14.99
£16.30
£11.49
£6.59
£3.99
£22.45
£8.75
£27.10
£17.29
£9.65
£5.75
£26.49
£32.99
£16.50
£9.45
SPiritS & artd’S – PrinCe ConSort (oWn Brand) range
Prince Consort Brandy
70cl
£11.99
Prince Consort Brandy
35cl
£7.29
Prince Consort Gin
70cl
£11.49
Prince Consort Vodka
70cl
£10.99
Prince Consort Vodka
35cl
£6.79
Prince Consort Whisky
70cl
£12.49
Prince Consort Whisky
35cl
£7.79
artd’S
Jack Daniels & Cola
Gordon’s Gin & Tonic
Smirnoff Ice
Smirnoff Ice
Smirnoff & Cola
Smirnoff & Cranberry
WKD Blue
WKD Blue
WKD Iron Brew
*Bacardi Breezer Orange
*Morgans Spiced & Cola
*WKD Red
330ml
250ml
70cl
4 x 275ml
250ml
250ml
70cl
4 x 275ml
70cl
70cl
250ml
70cl
£2.55
£2.09
£3.75
£4.59
£2.09
£2.09
£3.59
£6.05
£3.59
£2.99
£2.09
£3.49
light SPiritS (oWn Brand) range
V*dgrad
V*dgrad
70cl
35cl
£5.59
£2.99
All RRSPs listed are correct at the time of going to press, December 2013. We must stress
that this is a recommended guide to pricing and you must use this guide in conjunction
with your knowledge of your Store and your Customer base. E&OE.
issue 21 2014
rrSP
Retailer Matters 45
12/18/13 4:52 PM
feature Cash Back
Earning Cash BaCk
is as easy as 1, 2, 3!
Retailers can be quids in just by taking advantage
of a new Cash Back Incentive on Lifestyle Value
C
ustomers want to start the
New Year being careful with
their cash and Retailers can
help, while also helping their
bottom line.
All Retailers know that now is the
time that their Customers are looking
for great value without compromising
on quality, so what better time to
promote the Lifestyle Value range of
Own-Brand products? While Customers
get items at a great price, you’ll get to
enjoy some fantastic margins as, for the
first few weeks of January, the Lifestyle
Value range is available at 40% in depot.
46 Retailer Matters
In addition to this, Retailers can also
earn £40 Cash Back just by following
the three simple steps below.
Earn £40 Cash
Back with Lifestyle
Value products
1
2
3
Create a display featuring at
least 12 of the top 20 Lifestyle
Value products.
Use the POS materials that
will be provided.
Take a photo of your display and
send it to [email protected]
When we receive your photo, we’ll
then send you your £40 voucher.
Retailers will receive full instructions
and the required POS in the post during
the first week of January.
issue 21 2014
4073_RM21_p46-49_Secret of my success_v5.indd 2
12/18/13 4:54 PM
The secrets of my
Retailer Matters goes behind the scenes in
a busy Store to discover the tools of the trade
In this issue Retailer Matters meets
Colin Clabby, who, with his family, owns
and runs The Top Shop in Rhymney,
Caerphilly, in South Wales
When did you start out as
a Retailer?
It was way back in 1982. We ran our first
shop for 10 years, then turned our backs
on retail for a while and started up our
own building company before
purchasing two shops and knocking
them into one big Store. It has gone from
strength to strength.
Q
When did you join Lifestyle Express
and why?
We’ve always been Lifestyle Express
Retailers, right from the off when we
joined BA Cash & Carry’s Retail Club.
Our Customers have always liked the
feel of the Store – the brand colours are
warm and welcoming – and the support
we get is second to none.
Colin Clabby and
team appreciate
the support
they get from
Lifestyle Express
Q
What would you say is your unique
selling point?
That’s quite simple – we strive to offer
the best possible Customer service at all
times. It’s what gets people coming back
to us. We’re very much part of the
community and if you get involved and
treat people with respect, they appreciate
that and grow to rely on you.
issue 21 2014
t
Q
Retailer Matters 47
12/18/13 4:57 PM
feature Your Store
through the door since the refit. The new
chillers look amazing and show off
products really well. Our in-store bakery
and food-to-go has also been really
popular, we’re delighted with it and so
are our Customers.
Q
Any tips for other Retailers?
Every Retailer knows their own
Store better than anyone else, so I don’t
think I can offer much advice, but I
would advise all Retailers to provide
top-class service and strive to do this
every single day. Great Customer service
is an independent’s key point of
difference – it’s what we are known for.
You and Your Store
in the Spotlight
n Describe your Store in
three words: Warm, welcoming
and friendly.
n Describe yourself in three words:
Genuine, passionate and skint
(after the refit)!
n What is your bestselling
product: At the moment,
Lifestyle Value Toilet Tissue.
Q
for posting details about seasonal
products such as fireworks or Easter
eggs. Facebook really gets the message
out there and it’s great fun. We get a real
buzz when someone ‘likes’ our page.
Q
How do you spread the word?
What promotions do you always
take advantage of?
Pretty much everything because our
Customers are always looking for a
bargain and special offers. They
appreciate value for money and the
Lifestyle Express promotions are
fantastic. We like to offer variety to our
Customers – it keeps them interested.
Q
What has been a recent
success for you?
We took the decision to upgrade this
year to Lifestyle Express Evolution and
it’s been absolutely brilliant. Customers
love it. The feedback has been amazing
and people are telling us we’re a credit to
the community. It was a big investment
for us, we spent around £50,000, but
we’re already reaping the rewards after
just a few months.
Q
Great Customer
service every single
day – Colin says
this is key
What is the best part of
the Lifestyle Express group?
It’s the amazing support you get from
everyone, including other Lifestyle
Express Retailers. As independents we
could go with any group we want, but
why would we when we have such a
good relationship with our Wholesaler
and everyone at Lifestyle Express? It’s
like an extended family. From the
management down, everyone’s great –
nothing’s too much trouble and there’s
always someone at the end of the phone
to help. The Lifestyle and Lifestyle
Value Own-Brand ranges are also
perfect for our Customers.
Q
What are your plans for the future?
You have to keep looking ahead and
introducing new ideas. We’re still in the
process of settling things back down
after refitting the Store a few months ago,
but I’ve got my eye on some land at the
back of the shop. If I can buy that, I’d
love to extend and bring in a Post Office.
Retailing is very different to how it was
when I started out back in the early
1980s. Shopping habits have changed
and you have to keep up with the times.
Q
Final words?
Try to enjoy what you do. We’re a
strong family unit, so we work together
and support each other, and we enjoy it.
It’s hard work, but it’s great dealing with
the public and being at the heart of your
community. Don’t be afraid to take risks
and keep your Customers interested by
supporting new products and
promotions. We’re finding that all our
price-marked products are flying out
of the door at the moment. Give your
Lifestyle Express Own-Brand products a
good showing too because people are
looking for good-quality products that
offer great value for money.
We have our leaflets
highlighting regular promotions
and they work, but nothing
beats word of mouth, so we
What has been the best
make a point of always
decision you’ve made
telling Customers what’s new
about the Store?
Get in touch and share your story
or coming up. Our Facebook
Staying with Lifestyle
page is also proving to be
Express and upgrading to
retailermatters@
really effective and we put up
Evolution, without a doubt.
summersault.co.uk
regular posts about promotions
It makes us stand out in the
and specials from our
community and we’ve noticed a
food-to-go, and so on. It’s also good
lot of new Customers have walked
What’s the
secret to your
success?
48 Retailer Matters
Q
issue 21 2014
12/18/13 4:57 PM
12/18/13 4:58 PM
your guide to…
… Getting the most
from Lifestyle Express
Why your Retail Development Manager is a key player in your Store team for success
WHAT IS AN RDM?
If you want to take your Store to
the next level, add to your offering
or boost your sales, there are a
million and one ideas you could
consider. But time and money
are too precious to gamble on
something you don’t know will
pay off. Wouldn’t it be great if
you could tap into the experience
of someone who knows the
Convenience trade inside and
out, and who could advise you
on the best next steps for you
and your Store?
Johnson
FarrELL
ramsay
Retail Development Managers excel as
part of a team. Your team. With their
honesty, insight and expertise, they
are available at any time to help
you score for your future.
kNoWleDge
Luckily, Landmark Wholesale’s
Retail Development Managers
(RDMs) are on hand to do exactly
that. They can share with you their
knowledge of what works, what
doesn’t and what developments
would really pay off for your Store.
oppoRTuNITIeS
Your RDM can visit your Store
and assess your strengths and
weaknesses. They will scope out the
competition, identify opportunities
and pinpoint any potential threats,
such as newly opened Stores or
existing Stores developing their
Customer offering.
LanE
bournE
wakELam
SuggeSTIoNS
With all this information, the
RDM will then make some
suggestions for your future. This
could mean adding services such
as a cash machine, Lottery or bill
payments, introducing something
new such as food-to-go, or
working with you on your Store’s
look and layout, or product lines
and promotions.
50 Retailer Matters
4073_RM21_p50-51_Guide to_v4.indd 2
if you’d like to talk to your rdM, get in touch with your
wholesaler representative who will Make contact for you
issue 21 2014
12/18/13 5:02 PM
4073_RM21_p50-51_Guide to_v4.indd 3
12/18/13 5:46 PM
4073_RM21_p52_OBC.indd 2
12/18/13 5:44 PM

Make your best year yet

Transcription

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