Opportunity

Opportunity
•  Secure coverage of Omni Dallas Hotel and Omni Fort Worth Hotel in media
outlets that have not extensively covered the properties in the past – media
located in cities within a 300-mile radius of DFW.
•  Maximize reach of coverage by targeting far-reaching media (e.g., radio) in
cities with more than 100,000 residents.
•  Target media that reach key Omni demographics, including business and
leisure travelers who select luxury hotel accommodations (e.g., adult
contemporary and/or country music stations).
•  Take advantage of summer months to target leisure travelers and families –
particularly those looking for easy weekend getaway options within comfortable
driving distances.
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Approach
•  Leverage unused room inventory to launch a room giveaway promotion
program featuring the genuine, authentic and distinctively luxurious Omni
Dallas and Omni Fort Worth Hotels.
•  Schedule the promotion to take place during lower-occupancy time periods
(e.g., summer months and weekends).
•  Forge partnerships with operators of popular adult contemporary and country
music radio stations broadcasting in cities with populations of 100,000-plus
within a 300-mile radius of the hotels.
•  Give radio stations complimentary room nights at the hotels to use as promotional
offers for their listeners (invite stations to customize giveaways to their audiences).
•  Ask radio stations to promote the Omni Dallas Hotel and Omni Fort Worth Hotel on
the air, on the stations’ websites and on social media channels.
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The Drive Markets
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Radio Partners in 8 Cities:
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Abilene, Texas
Amarillo, Texas
Little Rock, Arkansas
Lubbock, Texas
Oklahoma City, Oklahoma
Shreveport, Louisiana
San Antonio, Texas
Tulsa, Oklahoma
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Broadcasted from 14 Stations:
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KEYJ-FM (Abilene)
KEAN-FM (Abilene)
KMWX-FM (Abilene)
KULL-FM (Abilene)
KPRF-FM (Amarillo)
KURB-FM (Little Rock)
KQBR-FM (Lubbock)
KMGL-FM (OKC)
KAJA-FM (San Antonio)
KVKI-FM (Shreveport)
KWON-FM (Tulsa)
KYFM-FM (Tulsa)
KRIG-FM (Tulsa)
KPGM-FM (Tulsa)
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Results
Total Placements: 3,370* promotional placements/references
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Broadcast coverage: 3,207* recorded promos and live mentions
Online coverage: 113* webpage and banner advertising placements
Social media coverage: 36* Facebook and Twitter posts
Misc. coverage: 14* newsletter, newspaper and misc. advertisements
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Results are estimates based on items we
were able to track
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