We can. - The Repository
GateHouse Media Properties
is your customer
if you can reach her.
Gets her news online
Monday through Friday.
Reads the paper from cover
to cover on the weekend.
Clips coupons like her
mother taught her.
Takes her smartphone in
Loves her social media.
The link between “This Customer” & “Your Customer.”
Turning potential customers into loyal ones is often a matter of reach. And The Repository is uniquely positioned to
help you reach your next customer. She uses a range of media every day. Our portfolio will help you target her
effectively. Every day.
We can put you top of mind to influence her buying decisions.
We can groom her as a new, frequent customer.
We can engage her with local content.
We can connect you and her, wherever she goes.
But we can do more than that. Using our mix of media, more customers see your message in more ways—maximizing your
reach and the number of people you engage in your local area.
So you can reach her. And him. And them. And turn them into
We know your customers.
We know that our audience is your audience—
that our readers are your customers.
Research, and no doubt your own customer data, shows that your customers, current and future, come from your local area—
the friends, neighbors and residents that are interested in local stories, events, sports and people. As part of GateHouse
Media, we have the local knowledge to know what plays in Peoria, what sells in Sault Ste. Marie and what makes news in
Newburyport. We have the local media to reach them in ways that fit their interests, habits and lifestyles.
And we know how to make—and keep—them customers.
We get to know you.
Our best way to help you reach your customers is to get
to know your business.
We perform a thorough diagnosis of your business and a carefully customized program that:
Identifies opportunities for business growth—
based on diagnostics about the consumers most likely to purchase your products.
Analyzes the competitive landscape—
through an understanding of how businesses like yours are getting their messages out to consumers.
Captures market share—
by claiming more of the available customers in the local area.
by combining a broad reach, targeted content and a high level of trust in our local newspapers
and media to increase your ROI.
The end product is a relationship—a partnership—where The Repository
uses our local presence and our diverse mix of media to help you
reach the right consumers with your message and influence their
Go ahead. Reach.
Newspapers are more than relevant. They are indispensable
if you aspire to bigger things and higher profits.
35% of adults selected newspapers
over other major media as their
primary source when they want to
36% of the decisions to shop were
made the same day that shopping
* Source: The Mendelsohn Affluent Barometer Survey, May 2011
** Source: “How America Shops & Spends, 2011”: Newspaper Association of America
*** Source: Suburban Newspapers of American Suburban Market Study, January 2010
In an average week, 86% of adults
have read a newspaper. That’s 198
A large part of the appeal of Sunday
inserts or circulars comes from
coupons, and 64% of consumers use
them as their coupon source.**
Every weekday, nearly 100 million
adults read a newspaper. On Sunday,
it’s more than 111 million.**
Weekly newspapers are kept for
multiple days in 80% of households.
79% of those households keep them
from 2 to 6 days.***
Reach…the right people.
The Repository can deliver more affluent and educated customers.
Our newspapers, supplemented with video, audio, blogs, photography, archives, community forums, and mobile and
online content, provide the best way for you to extend your reach as you reach for new customers.
Any Daily or Newspaper Website
Any Sunday Newspaper
Past Week, Print or Newspaper Website
Source: Scarborough USA+ 2009 Release; Scarborough USA+ Release 1, 2010
(1-3 years, not
Newspaper Audience by Education Level
Newspaper Audience by Household Income
Some postgraduate or
The news that
National news. Sports scores from around the country. The latest crisis overseas.
Local news. Sports scores from the cross-town rivalry. The latest accomplishments of
your next-door neighbor’s daughter.
There are an infinite number of sources for one. And very few for the other.
People want both. And where do they often turn? Local newspapers.
Local gives the people in your area the news they want about their community—
the information and happenings that your neighbors can’t get anywhere else. In fact,
local news remains the most important focus for 9 out of 10 adults*. And that makes
newspapers very powerful.
Local brings you closer to the people that are so much more likely to be your patrons.
And local means trust—research shows that local newspapers are viewed as the best
source for trustworthy and reliable information.
* Source: Suburban Newspapers of America Suburban Market Study, January 2010
When they pick up the
local paper, what do they see?
Your message. And consumers who see newspaper
advertising take action.
80% of adults took action as a
result of newspaper advertising
in the past 30 days
45% visited a retail store or showroom
54% clipped a coupon
39% picked up shopping ideas
46% bought something advertised
37% checked a website to learn more
about an advertised product or service
Source: “How America Shops & Spends, 2011”: Newspaper Association of America
Our papers are really
Where do we get our content? Largely from you.
Stories about your neighbors, you kids, your community. They are the bread and butter of our
content in print and online. We’ve won countless journalism awards covering the stories, large
and small, that are the heartbeat of your world.
We maintain Reader Advisory Boards to make sure the needs of your community are
addressed, reader pages to make sure your voice is heard, and community blogs to make it
all a two-way conversation.
That’s why your neighbors—and your customers—find local
content indispensable. Irresistible.
Photos of the triumphs, tragedies
and times in which we live.
Award-winning photography brings your neighbors—your customers—back to
your local paper and its website over and over again. It’s easy to see why.
Photos: GateHouse Media News and Interactive.
The Repository is more than a newspaper. We deliver a full
range of media solutions to help you reach your customers—
more of them, more often, in more ways.
Reaching more than 60,000 households in our community every day.
If you want to increase your reach to the local audience and establish loyalty that could last
a lifetime, online advertising through local websites is an ideal choice.
Mobile Web and Apps—
Perhaps the most valuable type of consumer is a mobile consumer. They are on the go and often
ready to buy. No matter where they are, you can be in front of them through mobile websites,
mobile advertising and mobile apps. Think of it as making your business “upwardly mobile.”
Advanced Audience Targeting—
We’ve partnered with Yahoo!, one of the most popular Internet destinations, to offer you extended
reach and better targeting. Your message will be viewed by local Yahoo! audiences, and that could
be thousands of people nearby.
You get single-source recruitment advertising solutions for both print and online, access to custom
products, and exposure to candidates across 400 local co-branded career sites representing more
than 1,000 newspapers.
RadarFrog is your community’s best source for deals, coupons and other offers. It features critical-mass,
high-value offers from locally owned businesses such as yours. RadarFrog is designed to encourage
members to shop and save in their community.
You propose a deal. We structure an offer that will attract new customers and create a buzz about
your business. We also establish a minimum sales volume needed to activate the deal, assuring that
this turns out to be a profitable promotion for your business.
Real Estate Advertising—
Where homes and people find each other. HomeFinder is a top 10 real estate search engine that offers
buyers and sellers a complete suite of online and mobile products to assist in their home sales and
searches. And it’s the ideal place to advertise all the things they’ll need to go with it.
Totally Local Cars—
The local newspaper—in print and online—delivers a targeted audience of local consumers who are
ready to buy a new or used car. Whether you’re selling a lot of cars or just one, no other local media can
deliver potential auto buyers more efficiently.
More and more, young, active and relatively affluent buyers look for
and expect video on the web. If you supplement your TV advertising
with video on our websites, you capture their attention.
Search Engine Optimization (SEO)—
Millions of consumers use search engines every day and, believe it or not,
many of them are looking for your company. SEO makes it easy for your
potential clients to find you online. It is one of the most important parts of
a successful online marketing campaign, and it can produce amazing
results for your business.
Total Market Coverage—
Reach every zip code in your region or target specific areas. On select days,
subscribers receive a package of inserts and coupon books placed on top
of the local newspaper for maximum visibility. Non-subscribers receive the
same insert package on different days.
Everyone calls them “niche” but what it really means is “targeted.”
Our specialty publications and their complementary online components
reach exactly the type of audience that your business needs.
And seeing your ad, these consumers immediately identify your
business with their passion.
Really, really plural.
There’s little doubt, local newspaper advertising is an
effective way to reach your customers.
Consumers rate newspapers as the media:
• Used most for shopping ads
• Most valuable in planning shopping
• Most trusted and believable
• Preferred for receiving advertising information
What happens when you multiply the types of media you use to communicate with your potential customers?
You multiply the effectiveness of your message.
Local Print + Online
(versus print alone)
The impact is tangible for all age groups, but it is most dramatic for the youngest consumers—the ones who are
forming buying and loyalty patterns that can last a lifetime. The lesson to be learned? Brand young, brand for life.
Source: “How America Shops & Spends, 2011”: Newspaper Association of America
New reality. New media.
Certainly, the Web is nothing new.
But there is a new reality about how people use it.
More and more, smartphones are the path to the Internet. 70% of smartphone users browse the
Internet regularly. When surfing the Web, smartphone users indicate that general news is among
the most popular content.*
Today, newspapers are leading the charge online with an average monthly Internet readership
of nearly 111 million unique visitors age 18+. And our growth at GateHouse Media is an ideal
example—increasing readership year over year by 8.3% online and by 318% in mobile.**
Combining print, online and mobile—local content and advertising—delivers new customers by
reaching a new, unduplicated audience.
Isn’t that what advertising is all about?
* Source: “How America Shops & Spends, 2011”: Newspaper Association of America
** Source: GateHouse Media, 2011
GateHouse is local...
GateHouse Media is local in areas all around the country—
providing the power of one of the leading national media companies and the influence of local news in many of the
country’s leading media markets.
And local is our competitive
edge. And yours.
Local Area Businesses
Local Youth/High School Sports
Source: Suburban Newspapers of America Suburban Market Study, January 2010
Mass reach + targeted
audience = ROI
It’s a big wide world out there…but with The Repository
and the expertise we bring in helping you navigate your
advertising choices, it doesn’t have to be.
It can be a local,
ideal for finding
media at our disposal, The Repository
allows you to target your customers in a number of ways:
Our local newspapers and other individual market offerings allow you to get your message to local
residents. And people almost always want to shop locally as a first option.
We can target your future customers by age, income and education level by placing your message in
publications, on websites and in mobile apps that young people are likely to read, affluent people are
likely to browse and educated people are likely to use.
If you want to reach people who are out and about and ready to buy, we can target them with mobile apps
and websites that can make them more likely to have the impulse to purchase what you have to offer.
DMA: Los Angeles
DMA: Little Rock
The Daily Independent
Daily Siftings Herald
The Sun Times
Daily World TMC
The Daily World
Nevada County Picayune
DMA: Colorado Springs-Pueblo
La Junta Tribune-Democrat
The Ag Journal
Stuttgart Daily Leader
The Fowler Tribune
Bent County Democrat
The Arsenel Sentinel
The White Hall Journal
Siskiyou Daily News
The Gridley Shopping News
Mt Shasta Herald
Super Saver Advertiser
Shop Local Town & Country
DMA: Philadelphia, PA
Brandywine Comm. Pub.
Hockessin-Greenville-Pike Creek Comm. Pub. Dover
DMA: Davenport-Moline-Rock Island
Smyrna/Clayton Sun Times
The Times Record
The Middletown Transcript
Town Crier Advertiser
The Sussex Countian
Knox County Neighbors
The Geneseo Republic
Logan County Shopper
Henry County Advertiser/Shopper
The State Journal-Register
Daily Review Atlas
Benton Evening News
Du Quoin Evening Call
Du Quoin News
ElDorado Daily Journal
Harrisburg Daily Register
Marion Daily Republican
DMA: Evansville, IN
The Carmi Times
White County Shopper News
DMA: Paducah, KY
The Steeleville Ledger
DMA: Terra Haute, IN
Newton Press Mentor
The Olney Daily Mail
Richland County Shopper
Fulton County Shopper
Jasper County News Eagle
Chillicothe Times Bulletin
East Peoria Times-Courier
DMA: Omaha, NE
Pekin Daily Times
DMA: Kansas City
Penny Press 4
Morton Times News
The Leavenworth Times
Morton Pumpkin Advertiser
Lansing This Week
The Fort Leavenworth Lamp
Livingston Shopping News
Washington Times Reporter
DMA: Joplin, MO–Pittsburgh, KS
DMA: Quincy- Hannibal
The Morning Sun
The Sunland Shopper
Hannibal Courier Post
Salt River Journal
Augusta Daily Gazette
McDonough County Voice
Dodge City Daily Globe
McDonough County Choice
The Journal Standard
The El Dorado Times
Rockford Register Star
Kiowa County Signal
South Central Kansas Shoppers Guide
DMA: St. Louis
Randolph County Herald Tribune
The Newton Kansan
The Pratt Tribune
St John News
Wellington Daily News
The Bolton Common
The Cape Codder
Leesville Daily Leader
DMA: Baton Rouge
The Donaldsonville Chief
Gozales Weekly Citizen
West Bank Shopper
DMA: Lake Charles
Beauregard Daily News
Times & Courier
Southwest Daily News
North Shore Sunday
DMA: Monroe-El Dorado
The Bastrop Daily Enterprise
North Quachita Weekly
The Herald News
South Coast Life
The Metrowest Daily News
Cape Ann Beacon
The Harvard Post
Old Colony Memorial
The Hingham Journal
The Provincetown Banner
The Patriot Ledger
The Sudbury Town Crier
Taunton Daily Gazette
Melrose Free Press
The Milford Daily News
The Walpole Times
Natick Bulletin & Tab
Waltham News Tribune
The Newburyport Current
The Wayland Town Crier
North Andover Citizen
The Wellesley Townsman
The North Attleborough Free Press
West Roxbury Transcript
The Weston Town Crier
Norwood Transcript & Bulletin
Montevideo American News
The Star Advisor
Redwood Falls Livewire
Sleepy Eye Herald Dispatch
DMA: Grand Rapids-Kalamazoo-Battle Creek
Brown County Reminder
Flashes Shopping Guide
St James Plaindealer
The Daily Reporter
Town and Country Shopper
The Wabasso Standard
The Reporter Extra
Coldwater Shoppers Guide
DMA: Columbia-Jefferson City
Hillsdale Daily News
Boonville Daily News
The Holland Sentinel
The Mexico Ledger
Moberly Monitor Index
DMA: Joplin, MO-Pittsburg, KS
Sturgis Gateway Shopper
The Carthage Press
Carthage Press Wednesday TMC
DMA: Traverse City-Cadillac
Cheboygan Daily Tribune
Neosho Daily News
The Evening News
Sault Ste Marie
The Neighborhood Showcase
Tri-County Buyers Guide
Sault Ste Marie
DMA: Kansas City
The Linn County Leader
DMA: Minneapolis-St. Paul
Crookston Daily Times
Crookston Valley Shopper
Granite Falls Advocate-Tribune
Maryville Daily Forum
The Valley Journal
Penny Press 2
Kirksville Daily Express & News
Big AA Shopper
Lake Sun Leader
West Side Star
Lake Stockton Shopper
Lake Area News Focus
Lake of the Ozarks Real Estate
Lake of the Ozarks Boats
The Daily Guide
Pulaski County Weekly
DMA: St. Louis
Rolla Daily News
Rolla Daily News “Plus”
St James Leader Journal
Penny Press 1
Syracuse Journal Democrat
The Tribune Extra
Steuben Courier Advocate
Hornell Canisteo Penn-E-Saver
Wellsville Daily Reporter
Allegany County Pennysaver
DMA: New York City
Saugerties Post Star
Canandaigua Community Post
Genesee Country Express
Lyons Shopping Guide
The Evening Telegram
The Evening Times
DMA: Fargo-Valley City
Devils Lake Daily Journal
The Country Peddler
The Jackson Suburbanite
The Daily Telegram
Access Shopper’s Guide
DMA: Oklahoma City
The Shawnee News-Star
DMA: Sherman, TX
The Daily Ardmoreite
The Echo Pilot
The Record Herald
The Pike Pennysaver
The Wayne Independent
The Independent Extra
The Oak Ridger
The Jackson Herald
The Jackson Star News
Star Herald Weekender
DMA: Washington, DC-Hagerstown
Mineral Daily News Tribune
GateHouse is local in...
Stark County, OH
In your market, The Repository offers a range of advertising solutions to reach the people who
are most likely to become your next customer.
Totally Local Cars
Total Market Coverage
Real Estate Advertising
DMA: Cleveland-Akron, OH
The Jackson Suburbanite
*Sunday edition **Monday edition with Total Market Coverage
We advertised in the Sunday edition of
The Repository to promote sales of our
vacuum cleaners and appliances. It far
exceeded our expectations. We sold
437 vacuum cleaners off our last ad!
- Ron Horning, Hartville Hardware
We used the CantonRep.com’s Daily
Deals program to gain new customers.
The experience has been great and
has far exceeded our expectations. I
would suggest to any business trying
Daily Deals as a way to increase your
People buy flooring every three to
four years so I have to keep Hosner
Carpet One Floor & Home’s name
out there. We advertise monthly in
The Repository and About magazine.
We are in the Home & Garden
show and advertise on each of the
papers’ websites. The flexibility of
The Repository this year was truly
appreciated during these down
economic times. We value the honest,
prompt and polite service we receive.
- Terry Hosner, Hosner Carpet One
We can. And you can too.
At The Repository, we help you tap into local content. So you can target and reach more
consumers, sell more products, grow your customer base, capture market share and make
gains over your competition.
More consumers. More ways to reach them. More local. More relevant.
More than you ever thought possible.