Brochure - Recruiting Trends Conference

Fresh recruiting tactics
Innovative sourcing techniques
Candidate experience
enhancements
NOVEMBER 14 - 16, 2016
HILTON AUSTIN | TEXAS
www.RecruitingTrendsConf.com
Under New Direction!
Produced and Presented by:
Program developed in partnership with:
CandEs
SPONSORS
Platinum
Branding
Register by Aug. 31 and SAVE $550.00!
THE place to elevate your
recruiting and sourcing practices
At the Recruiting Trends Conference you’ll reap the
benefits of:
“By far the best
recruiting
conference
•
Content-rich sessions on maximizing employee
I have attended! This
referrals, perfecting data-based recruiting and
utilizing “conscious” hiring
event was truly about the
content — not the fluff
• Hands-on labs where you can practice new
like others are — and
sourcing techniques as you learn them
I left feeling recharged
• CandE award-winning companies sharing firsthand
perspectives on how to enhance your candidate and ready to use the
knowledge I gained.”
experience
• Peer-to-peer networking groups where you’ll
exchange ideas with colleagues from similarly
sized organizations
Sara Bumgarner
HR Recruiter
VNA of the Treasure Coast
• And much more!
3
powerhouses working together to give
you the best content for your needs
The Candidate Experience (CandE) Awards recognize companies with exceptional
candidate experience throughout the entire recruitment cycle. Talent Board, the
organization behind the CandE Awards, is a non-profit organization focused on the
elevation and promotion of a quality candidate experience.
The premier publication focused on strategic issues in HR, Human Resource Executive® provides HR
decision-makers with news, profiles of HR visionaries and success stories of innovators in the field.
The Sourcing Institute is a leader in providing recruiters and sourcers education on
how to find the best candidates. The team has 18+ years of sourcing and recruiting
experience.
Don’t miss your chance to hear what’s working
for your colleagues at leading organizations:
•AT&T
• First Data Corporation
•OnDeck
• CA Technologies
•Fiserv
• State Street Corp.
• Capital One
• Hewlett Packard
Enterprise
•T-Mobile
• DR Horton
2
•VMware
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
General Sessions
Opening Keynote
Forget the Hype: Data-Based Recruiting Reveals
What Actually Works
Dr. John Sullivan
Consultant; Author; Professor, San Francisco State University
Tuesday, Nov. 15 | 8:30 - 9:30 a.m.
There is little doubt the #1 trend in recruiting right now is the shift towards data-based
decision-making. But a combination of hype and “consultant talk” can make you unnecessarily nervous about the transition. The reality is most data-based recruiting doesn’t
require the use of “big data” or a knowledge of complex mathematics. Instead, it focuses
on helping recruiting leaders and recruiters understand which recruiting approaches, tools
and programs provide the most value and impact. In fact, firms that have adopted this
approach have discovered some startling facts that challenge “what we thought we knew”
about many traditional recruiting approaches. In this highly interactive session, well-known
recruiting strategist Dr. John Sullivan will highlight examples of what data-based methods
at leading firms have uncovered about “what works” and “what doesn’t work” in sourcing,
screening, interviewing and employer branding.
Maximizing Referrals: The Future’s Already Here
Gerry Crispin, Principal and Co-Founder, CareerXroads
Chris Hoyt, Co-owner, CareerXroads
Kristen DesPalmes, Director of Employment Strategy, DaVita
Craig Fisher, Head of Employer Branding, CA Technologies
Jennifer Jones Newbill, Senior Manager Global Candidate Attraction, Dell
Tuesday, Nov. 15 | 3:15 - 4:15 p.m.
Employee referrals have consistently proven to be the best source of hires who stay
and thrive at an organization. So why do so many employers fail at getting referrals?
LinkedIn’s latest Global Recruiting Trends report reveals that only 39% of employers feel
they’re doing “a good enough job” with their referral program. And CareerXroads’ 2016
Employee Referral Report finds that while nearly 70% of companies depend on their ATS
to manage their referral process, 30% say they’re dissatisfied with its performance — but
have yet to move on to better alternatives; and nearly 90% confessed to being unable to
differentiate referrals that are more likely to lead to a successful hire, higher performance
or improved retention. Yet, some companies have cracked the code for creating strong
employee referral programs that generate excellent hires. Hear what they’ve done and
how you can get the most from your own employee referral program.
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
3
Recruiting Trends Agenda
MONDAY, NOV. 14 (Pre-Conference Workshops)
9 a.m. - 12 p.m.
Sourcing Institute Pre-Conference Workshop — Morning
How to Make Talent Acquisition Analytics Work for You
Sourcing Institute Pre-Conference Workshop — Afternoon
1 - 4 p.m.
Talent Strategy 3.0
The Art of the Call: Recruit Like FBI Agents — the Original Social
Engineers
TUESDAY, NOV. 15
7:30 - 8:30 a.m.
Continental Breakfast
8:30 - 9:30 a.m.
OPENING KEYNOTE
Forget the Hype: Data-Based Recruiting Reveals What Actually Works
Dr. John Sullivan
9:45 - 10:30 a.m.
10:30 - 11:15 a.m.
11:15 a.m. 12:15 p.m.
RS1
Hacking Recruitment: A Day in the Life of a Productive Recruiter
CE1
How AT&T Deconstructed Its Application Process and Improved
Time-to-Hire
SL1
The Top Four Cures for Your Sourcing Slump
Refreshment Break in Expo
RS2
How to Attract and Retain the Best Women Candidates
CE2
The Consumerization of HR: Catering to Today’s Candidates
SL2
Source Talent … Easier, Faster and for Free!
SP2
The State of Hiring: Putting Recruitment Data to Work
Sponsored by
12:15 - 1:30 p.m.
Lunch in Expo
1:30 - 2:30 p.m.
Peer-to-Peer Networking Groups
2:30 - 3:15 p.m.
Refreshment Break in Expo
3:15 - 4:15 p.m.
GENERAL SESSION
Maximizing Referrals: The Future’s Already Here
4:30 - 5:30 p.m.
RS3
Dare to Define Your Employer Brand
CE3
Capital One’s Transformative Business of Recruiting
SL3
The Best Google Chrome Extensions to Use as a Recruiter
SP3
5:30 - 6:30 p.m.
7 p.m.
Key Steps to a Highly Effective Recruiting Agency Strategy
Sponsored by
Networking Social in Expo
2016 Candidate Experience Awards Gala
“With such a variety of sessions and content, there’s something for recruiters of all
types and budgets.”
Kate Bove
Senior Manager of Employment, Information and Risk Services
West Chester University
4
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
WEDNESDAY, NOV. 16
7 - 8 a.m.
Continental Breakfast
8 - 9 a.m.
GENERAL SESSION
The ROI Realities of Improving Candidate Experience
9:15 - 10 a.m.
Peer-to-Peer Networking Groups
10 - 10:30 a.m.
Refreshment Break in Expo
10:30 - 11:30 a.m.
11:30 a.m. 12:30 p.m.
1 - 2 p.m.
2 - 2:15 p.m.
2:15 - 3:15 p.m.
3:30 - 4:30 p.m.
RS4
A Team of One: Building Solid Sourcing and Talent Acquisition
Strategies With a Lean Team
CE4
Build an Employee Advocacy Platform for the Ultimate Candidate
Experience and Referral Engine
SL4
How to Implement the Recruiting Function in a Growth-Phase
Startup
Lunch in Expo
RS5
Want to Hire More Veterans? Rethink Your Recruitment Strategy
CE5
Beyond the ATS: The Red Carpet Candidate Experience
SL5
Exploring Beyond the Google/Bing Search Engine Galaxy
Refreshment Break in Foyer
RS6
Building Effective Hiring Manager Relationships
CE6
Why a Dedicated Role in Candidate Care Ensures a Greater Return
on Talent
SL6
Disruptive Sourcing: How Hewlett Packard Enterprise Finds the
Right People
CLOSING KEYNOTE
Taking a Conscious Approach to Hiring
Margaret Graziano
Schedule subject to change.
SESSION TRACKS
RS
CE
SL
SP
Recruiting
Strategies
Candidate
Experience
Sourcing
Labs
Solution
Provider
“The best conference of its kind! The speakers were very engaging and knowledgeable,
and there was a great mix of sourcing, recruiting and talent management sessions.”
Cathy McCullough
Recruiter
The KNM Group
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
5
General Sessions
The ROI Realities of Improving Candidate Experience
Elaine Orler, CEO & Co-Founder, Talent Function Group
Glen Johnson, Director, Talent Acquisition, Delta Air Lines
Chris Marquardt, Senior HR Specialist, SWIFT
Patty Springberg, Sr. Program Manager, Talent Acquisition, T-Mobile
Stefanie Thornton, Head of Talent Acquisition, Fiat Chrysler Automobiles
Wednesday, Nov. 16 | 8 - 9 a.m.
It’s well-documented that poor customer service impacts customer retention, referrals and potential
new business. And social media gives consumers an open forum to share both good and bad
experiences with anyone and everyone. The same is true for job seekers. For too long employers
were resistant to treating a candidate as the primary customer of recruiting. But according to
the Talent Board Candidate Experience (CandE) Awards and Benchmark Research, that’s finally
changing for the better. A panel of CandE Award-winning employers will examine the cost benefits
of improving candidate experience and tell you what they learned along the way, including:
• What to do when the candidate experience goes bad, compelling candidates to
share their experiences with their inner circle as well as publicly online
• How candidate experiences can affect allegiance, product purchases and relationships
• What talent acquisition teams can do to improve candidate experience
throughout the recruiting cycle
Closing Keynote
Taking a Conscious Approach to Hiring
Margaret Graziano
CEO, KeenAlignment; Author, The Wealth of Talent
Wednesday, Nov. 16 | 3:30 - 4:30 p.m.
Even today, companies of all sizes continue to follow obsolete hiring practices that lead to high
turnover, stagnant employee engagement rates and even poor financial performance. But imagine
how your organization could perform if you were empowered to create the workforce you’ve
always wanted — an engaged, inspired team comprised of people in positions that bring out
their absolute best. Funny and thought-provoking, talent-acquisition veteran Margaret Graziano
will challenge you to rethink every aspect of how you attract, hire and retain people. She’ll explain
how a “conscious” hiring process can help you attract and select high-performing, engaged
employees who work together to propel your company forward.
Peer-to-Peer Networking Groups
Tuesday, Nov. 15 | 1:30 - 2:30 p.m.
Wednesday, Nov. 16 | 9:15 - 10 a.m.
Exchange ideas and share experiences with colleagues from organizations in your size range in
networking groups arranged by:
6
•
•
•
•
Organizations with fewer than 100 employees
Organizations with 101-500 employees
Organizations with 501-1000 employees
Organizations with more than 1000 employees
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
Recruiting Strategies
Hacking Recruitment: A Day in the Life of a Productive Recruiter
William Tincup, Principal Analyst, KeyInterval Research
Panelists to be Announced
RS1
Tuesday, Nov. 15 | 9:45 - 10:30 a.m.
You’re constantly bombarded with sales pitches and suggestions on how to spend your time, from
the best sourcing tools and how to work with hiring managers, to where to find the best inside
information. William Tincup, a long-time observer of the recruiting industry, has taken a different
tack to find out directly from corporate recruiters how they fill their work days to uncover which
activities yield the best results. He’ll share the results of his in-depth interviews with 100 corporate
recruiters — and dissect the findings with some of the participants. They’ll discuss processes and
technologies that work and those that don’t, plus solicit feedback from the audience on their own
experiences — all to help you bolster your productivity and effectiveness.
SESSION 
TAKEAWAYS
•
•
•
Recognize what you’re doing correctly
Determine how you can become more efficient
Identify effective recruiting processes and technologies
How to Attract and Retain the Best Women Candidates RS2
Lorna Hagen, Senior Vice President of People Operations, OnDeck
Romy Newman, Co-founder, Fairygodboss
Tuesday, Nov. 15 | 11:15 a.m. - 12:15 p.m.
The competition for great female talent is more robust than ever as companies recognize the
benefits of having a gender-balanced workplace. As a recruiter, how can you get ahead of this
fast-moving trend to help your company or clients become leaders in hiring women? Hear how
OnDeck, a fast-growing financial services company, is solving this challenge through strategic
recruiting, building a culture that supports and retains women, and assembling a strong bench
of female talent. You’ll learn about new hiring and evaluation practices for improved results, the
most effective ways of selling your company to top women candidates and why diversity matters
more than ever to the bottom line. Plus, you’ll get new, exclusive data about what attracts women
to jobs and companies.
SESSION

TAKEAWAYS
•
•
•
Attract the best female talent — at all levels
Anticipate the need for female talent, and plan for growth
Build the business case for gender diversity
Dare to Define Your Employer Brand
Lisa Clarey-Lawler, Vice President of Employer Brand, VMware
Steve Graham, Senior Vice President, TMP Worldwide
RS3
Tuesday, Nov. 15 | 4:30 - 5:30 p.m.
Given the daunting task of recruiting top talent these days, it’s not enough to just clearly define
your employer brand. It’s about the overall candidate journey — and you can’t afford to get it
wrong. Established software company VMware learned to successfully compete for the best
talent against the start-ups of Silicon Valley by delivering to candidates a sustained, consistent
set of experiences that makes them feel respected and valued. VMware will share its firsthand
experience regarding the unique realities of developing an employer brand in a hypercompetitive
global market, the internal (and external) factors that led it to undertake an employer brand project,
as well as how it was activated and communicated, both internally and externally.
SESSION 
TAKEAWAYS
•
•
•
Identify steps for building an employer brand that stands out
Deliver a positive experience that reinforces your desired brand
Obtain internal as well as external engagement
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
7
Recruiting Strategies (cont’d)
A Team of One: Building Solid Sourcing and Talent Acquisition
Strategies With a Lean Team
RS4
Paige Hawkins, Human Resources Manager, DR Horton
Rebecca Macek, Director of Recruiting, CareerBuilder
Wednesday, Nov. 16 | 10:30 - 11:30 a.m.
Paige Hawkins knows what it’s like to face overwhelming demands with limited resources — and
find a way to thrive. As a team of one, she’s spent nine years building the recruitment strategy at
DR Horton, a high-quality homebuilder that hires more than 600 people a year. She has helped DR
Horton select and implement new systems, develop and execute a strong recruitment strategy,
plus improve its employment brand to attract and retain top-notch talent. She’ll discuss how to stay
on top of the latest recruitment trends, as well as develop and execute new sourcing strategies,
and share her experiences using technology to compensate for a lean team with limited resources.
SESSION  •
TAKEAWAYS
•
•
Implement a new process and make existing processes more
successful with use of the latest talent-acquisition data and technology
Source and hire more efficiently at recruiting events
Leverage the latest technology to recruit more strategically and efficiently
Want to Hire More Veterans? Rethink Your Recruitment
Strategy
RS5
Carl Kutsmode, Partner, TalentRISE
Wednesday, Nov. 16 | 1 - 2 p.m.
More and more organizations are expanding their diversity and inclusion efforts to include military
veterans. There are many good reasons for doing so, ranging from the patriotic and altruistic,
to the fact that veterans offer great skills and proven leadership capabilities that make them
indispensable additions to a team. The problem is that too many organizations fail to attract
veterans because they continue to rely on the same old “traditional” recruitment strategies and
practices. Learn the best ways to find, recruit and retain this highly important talent pool while
ensuring compliance.
SESSION
 •
TAKEAWAYS
•
•
Understand how recruiting veterans is similar to — and different from —
hiring from other talent pools
Learn why recruiting veterans makes good business sense even
if you don’t have to comply with regulations
Get leading practices for hiring veterans that you can easily apply
Building Effective Hiring Manager Relationships
RS6
Michael Goldberg, Director of Talent Acquisition, American Heart Association/
American Stroke Association
Wednesday, Nov. 16 | 2:15 - 3:15 p.m.
Your relationships with hiring managers can either work like a well-oiled machine or feel like an
endless battle. In this collaborative and interactive session, you’ll learn key factors necessary
for building a true hiring manager-recruiter partnership. Michael Goldberg will share how he’s
developed processes that include the hiring manager’s needs assessment, shifted the relationship
from antagonistic to collaborative and created more accurate measures of success. He’ll also
lead a discussion on the results of an exclusive poll of Human Resource Executive® readers on this
topic. You’ll go back to your office and be a trusted advisor versus an order taker.
SESSION
 •
•
TAKEAWAYS
•
8
Learn the most effective ways to anticipate and fulfill hiring managers’ needs
Establish honest relationships with hiring managers that positively impact
the bottom line
Shift your mindset from “How do I fill a role?” to “How can I serve a
hiring manager who needs to fill a role?”
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
Candidate Experience
How AT&T Deconstructed Its Application Process and
Improved Time-to-Hire
CE1
Jennifer Terry-Tharp, Executive Director for Talent Acquisition, AT&T
Kevin W. Grossman, Vice President-North America Program, Talent Board
Tuesday, Nov. 15 | 9:45 - 10:30 a.m.
Finding top talent is harder than ever in today’s highly competitive and complex hiring economy. But
it’s not impossible. Attracting candidates and convincing them to apply can be difficult, especially
when the application process is lengthy and confusing. See how AT&T improved its recruiting
processes and candidate experience at the application process stage. By deconstructing and
revising the process, it dramatically reduced the time it takes to recruit and hire technicians — and
ended the emotional rollercoaster for candidates. Get ideas on how to transform your candidate
experience through a detailed look at how AT&T has already done it.
SESSION
 •
TAKEAWAYS
•
•
Create a successful change-management effort for rebuilding the
recruiting and screening processes
Establish benchmarks for recruiting success and how candidate
conversion time factors into the application process
Leverage application process improvements to positively impact
the business in time-to-hire, quality of hire and cost-per-hire
The Consumerization of HR: Catering to Today’s Candidates
Kevin Stakelum, Talent Acquisition Director, Humana
CE2
Tuesday, Nov. 15 | 11:15 a.m. - 12:15 p.m.
New candidate expectations have put the traditional hiring process on notice. Today, 90% of
recruiters believe the job market is candidate-driven compared to just 54% five years ago. This
shift challenges recruiters to look at consumer behavior for guidance. Healthcare giant Humana
took a consumer-centric approach when designing its candidate experience, making sure to cater
to the needs of its varied groups of talent. It examined the expectations of its candidate pool to
define new ways to hire with a focus on efficiency, fairness and transparency. Kevin Stakelum
will share how the company treats its candidates as customers, improving the recruiting and
candidate experience.
SESSION
 •
TAKEAWAYS
•
•
Define top talent segments and create a workflow designed
specifically for them
Redesign hiring workflow to focus more time on candidates
with the highest propensity to become new hires
Master new ways of improving the candidate experience that
also save time and money
Capital One’s Transformative Business of Recruiting
Christina McClung, Senior Director for International HR, Capital One
Kevin W. Grossman, Vice President-North America Program, Talent Board
CE3
Tuesday, Nov. 15 | 4:30 - 5:30 p.m.
In today’s world, attracting candidates and retaining current employees is a lot like attracting
and retaining customers — both groups aren’t shy about sharing their experiences, positive or
negative, with their peers and social networks. As a result, talent acquisition teams must compete
for the best talent while simultaneously enriching the job seekers’ experience by treating them like
Number 1 customers. Capital One has taken the challenge very seriously over the past five years
and will share with you how it has transformed the business of recruiting.
SESSION
 •
TAKEAWAYS
•
•
Develop a global approach to talent acquisition that ensures the
right people are in the right roles
Establish benchmarks for recruiting success and incorporate
candidate feedback into recruiter performance measurements
Identify improvements to the talent acquisition process that can
impact business factors such as retention, productivity and quality,
and cost-per-hire
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
9
Candidate Experience (cont’d)
Build an Employee Advocacy Platform for the Ultimate
Candidate Experience and Referral Engine
CE4
Craig Fisher, Head of Employer Brand, CA Technologies
Wednesday, Nov. 16 | 10:30 - 11:30 a.m.
Statistics show that employee referrals are generally the best source of great hires who stick around.
Craig Fisher believes your employees are your most unique selling feature as an employer. He’ll
show you how inbound recruitment is the most efficient way to attract the best talent and create an
amazing candidate experience. You’ll also discover how to utilize an employee advocacy platform
in concert with a CRM, smart social ad campaigns and targeted landing pages to connect current
employees to candidates and create the ultimate referral system — as well as how to track your
success.
SESSION
 • Create an employee advocacy platform for talent acquisition and
development
TAKEAWAYS
• Understand the 5:1 “give to ask” content-sharing ratio that builds trust
for your company’s brand
• Simultaneously generate more referrals and increase employee
engagement
Beyond the ATS: The Red Carpet Candidate Experience
Julia Levy, Director of Talent Acquisition, Fiserv
Alex Brown, Recruitment Manager, TMP Worldwide
CE5
Wednesday, Nov. 16 | 1 - 2 p.m.
For organizations looking to revamp their candidate experience outside the applicant tracking
system, Fiserv is a great example. Today’s job seekers are more sophisticated than ever, and
they’re not looking for a one-size-fits-all recruiting process. You’ll learn how Fiserv transformed its
candidate journey beyond the ATS by turning its talent acquisition team and hiring managers into
brand ambassadors and candidate experience champions. The result? Candidates feel like they
are walking down the recruiting-process red carpet!
SESSION
 • Integrate hiring managers into the candidate experience journey
• Write engaging content that draws in top candidates
TAKEAWAYS
• Develop a framework for creating a better candidate narrative
Why a Dedicated Role in Candidate Care Ensures a
Greater Return on Talent
CE6
Kevin W. Grossman, Vice President-North America Program, Talent Board
Karen Blakey, CHRL, Manager, Talent Management Services, Questrade
Kelsie Johnson, Candidate Experience Program Manager, Wells Fargo
Bennet Sammann, SPHR, SHRM-SCP, Manager, Manager Development Program (MDP), Acquisition & Mobility, Deloitte Services LP
Marvin Smith, Strategic Talent Sourcing, Talent Community Strategist, Lockheed Martin
Wednesday, Nov. 16 | 2:15 - 3:15 p.m.
Candidates are increasingly likely to share their job seeking experiences with their inner circle and
social networks. If they have a bad experience with your company, there’s a chance it could go
viral. Organizations can no longer afford to ignore the majority of their applicants, whether that be
during pre-application all the way through onboarding and beyond. This is why candidate care
is so important at every touch point — and ensures a greater return on talent. Kevin Grossman
will moderate an insightful panel of Candidate Experience Award-winning employers on the
importance of improving the recruiting process and candidate experience.
SESSION
 •
TAKEAWAYS
•
•
10
Explain why candidates should be the Number 1 customer of talent
acquisition teams
Learn how a dedicated role in candidate care ensures perceived fairness,
and improves and sustains the employer brand
Why candidate experience training should be mandatory for
recruiters and hiring managers
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
Sourcing Labs
Bring your own device to these sessions to practice the sourcing
techniques as you learn them. Internet and power strips will be provided.
The Top Four Cures for Your Sourcing Slump
SL1
Shally Steckerl, President, The Sourcing Institute; Author, The Talent Sourcing
and Recruitment Handbook
Tuesday, Nov. 15 | 9:45 - 10:30 a.m.
This is your chance to become an expert at sourcing great hires via the internet! In this
hands-on session, industry pioneer Shally Steckerl will show you how to speed up your
sourcing with search shortcuts and get social — without wasting time — to “find the unfindable” passive candidates. You’ll learn how to use tools such as Social CSE, Cloud Doc
CSE, Wink, Pipl, peekyou, boardreader.com and talkwalker.com, plus timesaving LinkedIn
hacks to help you turbocharge your social sourcing. You’ll also learn about using keywords,
meta-tags and AdWords tools to distinguish your profile and enhance your LinkedIn, Twitter,
Facebook and About.me profiles.
SESSION

TAKEAWAYS
•
•
•
Master the latest and greatest search tools
Leverage new LinkedIn shortcuts and beta tools
Maximize use of sites such as MillionShort.com and Sperse.com
Source Talent … Easier, Faster and for Free!
SL2
Holly Mallowes, Principal Consultant, iTek Recruitment Inc.
Tuesday, Nov. 15 | 11:15 a.m. - 12:15 p.m.
The Internet is a gold mine of valuable information for recruiters, but let’s face it: Unless you’re
a highly trained sourcer, searching Google for resumes is complicated, time-consuming and,
more often than not, unproductive. Sourcing expert Holly Mallowes will show you how to perform
quick, easy searches that leverage the power of X-Ray searching and Google Images to target
managers, executives and professionals not found on LinkedIn. Holly’s 16 years of experience
as a recruiter and consultant have given her the opportunity to perfect cutting-edge sourcing
techniques, and she’ll share them all with you.
SESSION  •
TAKEAWAYS •
•
Quickly and easily identify top talent for free
Find relevant websites with minimal time and effort
Use Google Images to uncover hidden talent
The Best Google Chrome Extensions to Use as a Recruiter
SL3
Michael Gray, Technical Recruiter and Senior Sourcer, First Data Corporation
Tuesday, Nov. 15 | 4:30 - 5:30 p.m.
Google Chrome extensions can help you locate contact information and other social media
footprints of the prospective candidates you’re seeking. Michael Gray, who recruited for major
companies in the telecommunications, healthcare, banking and consumer package industries,
will show you how to use these extensions for more efficient ways of identifying passive candidates
to increase your productivity.
SESSION  •
TAKEAWAYS •
•
Learn about Chrome extensions and websites that work well with them
Use CRM extension to more easily locate candidate information
Create strategies for making more efficient and productive use of your time
“Recruiting Trends is a great place to gain ideas relevant to our current issues
and build relationships; I would highly recommend this event to any recruiting
professional!”
Laura Donovan
Recruitment Marketing Specialist
Regional Health
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
11
Sourcing Labs (cont’d)
Bring your own device to these sessions to practice the sourcing
techniques as you learn them. Internet and power strips will be provided.
How to Implement the Recruiting Function in a
Growth-Phase Startup
SL4
Patrick Christell, Senior Recruiter, Hire4ce
Wednesday, Nov. 16 | 10:30 - 11:30 a.m.
Grindr is a geolocation-based dating service for gay and bisexual men, with a user base of
millions. Bolstered by a recent capital infusion, it is currently in a phase of rapid growth and
attempting to refactor its legacy codebase and move seamlessly into a platform that can scale at
the pace of user growth while also scaling the hiring function. Patrick Christell will explain how he
and two other recruiters built, from scratch, a “smart,” dynamic sourcing and recruiting function
designed to meet this goal.
SESSION

TAKEAWAYS
•
•
•
Learn how to build out a recruiting function in a start-up environment
Know how to implement a dynamic, scalable recruiting function
Scale, modify and replicate such a function
Exploring Beyond the Google/Bing Search Engine Galaxy
Ronnie Bratcher, Sourcing Consultant, Arete Alliance LLC
SL5
Wednesday, Nov. 16 | 1 - 2 p.m.
Believe it or not, using Google or Bing does not mean you are searching the whole internet! Ronnie
Bratcher will describe methodologies to help you find hidden talent beyond what’s on the big two
engines and LinkedIn. You’ll explore the “other” search engines that will index different results of
your search, and leave thinking differently about building your search strategy by integrating these
alternative techniques into your sourcing process.
SESSION
 •
TAKEAWAYS
•
•
Understand the importance of incorporating other search engines
in your search strategy
Learn the functionality of each chosen search engine and master
its usability
Rethink your daily sourcing strategy
Disruptive Sourcing: How Hewlett Packard Enterprise
Finds the Right People
SL6
Cyndy Davis, Senior Sourcing Recruiter, Hewlett Packard Enterprise
Nathan Brumby, Vice President and General Manager, MightyRecruiter
Wednesday, Nov. 16 | 2:15 - 3:15 p.m.
Sourcing quality candidates for the right jobs continues to be challenging for businesses large and
small, especially in the technology industry. Sourcers are disruptive by nature — never accepting
the status quo or roadblocks to finding quality talent. Find out how HP is disrupting traditional
sourcing strategies to find the right people easily and quickly.
SESSION  •
TAKEAWAYS
•
•
12
Gain insight into how to simplify your organization’s job promotion,
search for hidden candidates and access all the necessary
content management tools
Use a candidate sourcing solution to better manage job postings,
keep track of candidates throughout the hiring lifecycle and amplify
your brand awareness and promotion efforts
Implement new sourcing strategies to efficiently find high-quality workers
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
Solution Provider Sessions
SP2
The State of Hiring: Putting Recruitment Data to Work
Susan Vitale, Chief Marketing Officer, iCIMS
Josh Wright, Chief Economist, iCIMS
Sponsored by:
Tuesday, Nov. 15 | 11:15 a.m. - 12:15 p.m.
Several factors have converged in recent years to cause the hiring landscape to dramatically
shift for both employers and job seekers. These include the economic crash and recovery, the
continued high adoption rate of social media, and the increased use and improved quality of
mobile devices. Already, these trends have greatly impacted how candidates search and apply for
jobs. Accordingly, HR teams are becoming more sophisticated with recruitment metrics, allowing
employers to make smarter, more scientific hiring decisions.
Utilizing iCIMS data representing 149 million resumes and 1.8 million jobs per year, this session
will explore hiring trends across more than 3,000 employers. This will help recruiters and hiring
managers better understand hiring supply and demand, social and mobile recruitment behavior,
and geographic trends. Additionally, best practices will be presented for analyzing data efficiently
and easily, taking the mystery out of “big data” and making it actionable for the average recruiter.
SESSION
 •
TAKEAWAYS
•
•
Get an overview of how and why candidates search for jobs, and
what this changing behavior means for strategic HR technology
Learn how to use one centralized hub for all hiring metrics to make it
easier to analyze data, recognize trends, and make smarter decisions
Understand where talent demand and supply is strong and where it is
weak, and how HR professionals appear to respond to those dynamics
Key Steps to a Highly Effective Recruiting Agency Strategy
Stacey Steiger, Senior Director, Product Management, BountyJobs
Additional speakers to be announced
SP3
Sponsored by:
Tuesday, Nov. 15 | 4:30 - 5:30 p.m.
As a talent acquisition leader, you’re constantly under pressure not only to increase the quality
of new hires but to fill your roles faster. With so many ways to fill a position, it’s hard to know
which avenue is best and which roles make the most sense to search. Then, when using a third
party agency, how do you know you received value for the time and money you invested? In
this presentation, you’ll hear real-world examples from talent acquisition leaders who’ve found
the right in-house/outsourced recruiting mix and tightened their budgets by optimizing recruiting
agency access and relationships for their needs. You’ll learn how to know when to use recruiting
agencies, determine the right mix of in-house versus agency strategy as well as understand the
ROI when you do use agencies. Don’t miss hearing how you can build a highly effective recruiting
agency strategy.
SESSION
 •
TAKEAWAYS •
•
•
Know when it makes the most sense to use recruiting agencies
Capture complete key performance metrics on how recruiting
agencies are performing
Get the most out of your third party recruiting agency relationships
Build a highly effective recruiting agency strategy and never
waste money again
“I was extremely impressed with the presenters at the Recruiting Trends Conference.
The content they provided was thought-provoking, current and useful — I am excited
to improve my role as a sourcer/recruiter by simply implementing what I learned into
my daily schedule.”
Leslie Domingue
Staffing & Diversity Specialist
IBERIABANK
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
13
Kick off your Recruiting Trends experience
Maximize your learning with a Pre-Conference Workshop. These
today’s hottest recruiting and sourcing topics.
Pre-Conference Workshops require a separate fee and registration. See page 19 for more details.
Monday, Nov. 14 | 9 a.m. - 12 p.m.
Sourcing Institute Pre-Conference Workshop – Morning
Part 1: Three Easy Steps That Turn Any Recruiter Into a World-Class Cyber Sleuth
Learn how you can find potential hires on Facebook with very specific criteria such as where they
went to school, grew up, previously lived and worked, currently reside, and have checked-in, as
well as Pages or Groups they “like” and apps they use. Then, learn how to access information
that isn’t on mainstream websites or indexed by Google and Bing. Last but not least, being the
world’s greatest sourcer means nothing when you can’t get prospects to respond. Find out how
to combine social media and mobile outreach tricks with psychological “people hacks” to save
yourself from InMail uncertainty.
Part 2: Break LinkedIn Barriers
Learn how to use LinkedIn to master alumni search, skills beta, sperse, Bing using first name last
initial, and find members of ANY group.
How to Make Talent Acquisition Analytics Work for You
Linda Brenner, Director and Founder, Talent Growth Advisors
Andrew Lobo, Vice President for Talent Strategy, Talent Growth Advisors
This fun, high energy workshop will explore the current trends and evolution of talent acquisition
metrics — arguably the most important recruiting development in recent years. You’ll learn the
absolute pre-requisites for successful talent acquisition analytics, when to use them, when not
to use them and how to best leverage them. You’ll discover the importance of starting with the
right question and how to ensure your data is set up properly. Lastly, you’ll review a series of
specific questions that talent acquisition analytics can answer and discuss implications for talent
acquisition organization structures, skills and processes.
“The Recruiting Trends Conference is a wonderful networking opportunity! I gained
valuable strategies and best practices from other recruiters who face similar issues.”
Danielle Burge
Recruiting Manager
Columbia Southern University
14
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
with Pre-Conference Workshops!
3-hour workshops give you the chance to take a deep dive into
Monday, Nov. 14 | 1 - 4 p.m.
Sourcing Institute Pre-Conference Workshop – Afternoon
Part 1: New Social Media Outreach Techniques That Will Increase Your Results
Learn how to weave your cold calls, voicemails and emails with new social media outreach
strategies that can increase your call-back ratio by 20+%. You’ll discover how to prioritize various
communication vehicles to get faster responses from prospects and find their social footprint
so you can expand the ways you connect with them. Know what to include in your social media
messages to increase the likelihood of generating a positive response. Leave ready to share with
your company the value of having your own Facebook page and LinkedIn Group plus define
which types of activities are best for each of the social networks.
Part 2: Simple Sourcing Search Shortcuts
Search more efficiently with quick and simple, yet lesser-known, search engine shortcuts for
Google like numrange and intext, along with a few other unusual deep web search commands.
You’ll learn how to take advantage of deep web content, like cloud documents, by creating your
own Custom Search Engines with Google, Gigablast, Blekko and DuckDuckGo.
Talent Strategy 3.0
Margaret Graziano, CEO, KeenAlignment; Author, The Wealth of Talent
Master the art of talent attraction, selection, development and retention processes! In today’s
candidate-driven market, winning the talent war requires the ability to stand out amongst your
competitors amid all the hype and noise. Discover what it takes to attract, hire and retain top
performers by rethinking your organization’s approach to hiring, onboarding and engaging top
talent. Ms. Graziano will teach you how to create recruiting, hiring and onboarding initiatives that
are aligned with your organization’s business goals. Plus, she’ll show you how to design and
refine employee messaging, specifically your Employee Value Proposition, so the right people
are compelled to come to work — and continue working — for your company. You’ll gain a better
understanding of the drivers, barriers and implications of the 21st century workforce so you’re fully
prepared to meet the needs of the people you want to attract and hire.
The Art of the Call: Recruit Like FBI Agents — the Original Social Engineers
Conni LaDouceur, President and Chief Sourcing Strategist, ExecuQuest
Bring your most challenging positions-to-fill, and learn efficient techniques and strategies for
connecting with, reeling in and hiring the on-target talent your most demanding hiring managers
seek. Starting with online research, you’ll dissect actual calls into your most desirable competitors.
Hear how to use sourcing best practices to identify complete intact teams, reporting relationships,
direct dial numbers, email addresses, and more — in any industry, any function, worldwide, from
individual contributors to senior management. Excel in recruiting for the most challenging open
positions via this fun, fearless formula and improve your reputation as the Deliverer of Results. Ms.
LaDouceur will obtain a few reqs in advance to conduct the research and use them as the case
studies. The results will astound you!
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
15
2016 Candidate Experience Awards Gala
Tuesday, Nov. 15 | 7 p.m.
After an insightful day of sessions and engaging speakers, come
honor the top 50 North American employers providing the best
job seeker experiences from pre-application to onboarding, as
rated by the candidates themselves. Brought to you by Talent
Board, this semi-formal dinner and ceremony guarantees you
an entertaining evening dedicated to celebrating candidate
experience and the top-ranked benchmark companies.
Registration is separate from your Recruiting Trends registration
and seating is limited. See page 19 for details.
Expo
Your once-a-year chance to see, touch and compare the latest recruiting products and services!
In addition to researching and comparison shopping, the Expo also offers you countless
opportunities to connect and share ideas with other industry professionals during dedicated
networking events.
Tuesday, Nov. 15
------------------------------------------------------Expo Open
10 a.m. - 3:15 p.m.
5 - 6:30 p.m.
Wednesday, Nov. 16
------------------------------------------------------Expo Open
10 a.m. - 1 p.m.
Visit these
companies:
Bounty Jobs
Broadbean Technology
Ceridian
Checkster
Cornerstone onDemand
Employee Referrals
Glassdoor
HireRight
iCIMS
iHire, LLC
Jobvite
Mankuta Gallagher & Associates, Inc.
MightyWorks
Phenom People
randrr
SilkRoad
SmashFly
TalentIQ
TMP Worldwide
VetJobs.com
Work 4
(Exhibitor list as of print date)
16
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
Hotel & Travel Information
Conference Location & Hotel Accommodations
Hilton Austin
500 East 4th Street
Austin, TX 78701
Phone: 1-800-236-1592
Rate: $249 single/double + taxes
Registrants are responsible for making their hotel reservations. Contact the hotel directly and be
sure to identify yourself as a Recruiting Trends Conference registrant. Please check with the
hotel about its cancellation, early departure fees and advance deposit policies. A limited block of
rooms is being held at the Hilton Austin until 5 p.m. on Friday, October 21, 2016 or until the block
is sold out. If you reserve more than 10 rooms, you may be required to sign a contract.
If you require an ADA accessible hotel room we strongly encourage you to make your hotel
reservations early and communicate your needs to the hotel.
To book online visit www.RecruitingTrendsConf.com/travel.html
Travel discounts of 2-10% off any applicable fare!
• Valid on Delta and applicable DL codeshare flights
• Applicable to U.S./Canada originating passengers
• Not valid with other discounts, certificates, coupons or promotional offers
• Not all fares are eligible for use with this contract. Fare rules will determine eligibility
For reservations, visit http://www.delta.com/air-shopping/searchFlights.action or call 800-328-1111
Mon. - Fri. 7 a.m. - 7 p.m. CT and reference the Meeting Event Code NMLQ6. Please note booking fees
apply for reservations made by phone.
“I came all the way from Nigeria and plan to come back next year to keep up to date
on the latest trends! Attending Recruiting Trends gave me insight on how to attract
high-profile candidates for upper-level positions.”
Ozioma Nwokoye
Recruitment Consultant
ECOWAS Commission
© 2016 LRP Conferences, LLC
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
17
Registration Information
4 Easy Ways to Register
(Please mention 3 or 4-digit code in grey box on back of brochure when registering.)
Online:
www.RecruitingTrendsConf.com
Phone: 1-800-727-1227
with your credit card
(9 a.m. - 5 p.m. ET, M-F)
Print a registration form from our website, complete and submit with payment via:
Mail: LRP Conferences
Recruiting Trends Conference
360 Hiatt Drive, Dept. 150F
Palm Beach Gardens, FL 33418
Fax:
561-622-2423
PAYMENT
Payment must accompany registration. Checks should be made payable to LRP Conferences. VISA, MasterCard, American Express and Discover are accepted. Registration will be confirmed upon receipt of payment.
Credit Card Processing Policy: Credit card payments are processed upon receipt. ANY CREDIT CARD PAYMENT CHANGES will result in an administrative fee.
CANCELLATION POLICY
Registrant substitutions may be made at any time with no penalty. Cancellations received in writing by October
14, 2016, will receive a refund minus an administrative fee of $150 for a Full Conference or Daily Pass, and $25
for an Expo Pass. Cancellations received after October 14 will not be refunded. Submit any requests for substitutions or cancellations to [email protected]. No-show registrations will not be refunded. LRP reserves the
right to cancel the conference due to lack of registrations. In case of conference cancellation, LRP’s liability is
limited to the refund of the conference or expo registration fee only. LRP reserves the right to alter this program
without prior notice.
Unpaid cancellations for the conference will be billed for the appropriate fee.
SPECIAL NEEDS
Please register 4 weeks prior to the conference and call 1-800-727-1227 to discuss arrangements.
TTY: 561-799-6633.
ON-SITE REGISTRATION HOURS
Monday, Nov. 14
8 a.m. - 4 p.m.
Tuesday, Nov. 15
7 a.m. - 6:30 p.m.
Wednesday, Nov. 16
7:30 a.m. - 4:30 p.m.
Further your professional development
Recruiting Trends is recognized by SHRM to offer Professional
Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM
18
Register now at www.RecruitingTrendsConf.com or call 1-800-727-1227
REGISTRATION OPTIONS
Full Conference (Nov. 15 - 16)
Fee includes access to and program materials for all sessions (not Nov. 14 workshops), continental
breakfast and lunch each day, and all Expo activities.
Individual Rates
Pre-Early Bird
Early Bird
(by 8/31/16)
$995
Standard
(9/1 - 10/5/16)
SAVE
$550.00!
$1195
On-site
(10/6 - 11/11/16)
SAVE
$350.00!
$1495
(after 11/11/16)
SAVE
$50.00!
$1545
Team Discounts
Pre-Early Bird
Rate/Registrant
Early Bird
Rate/Registrant
Standard
Rate/Registrant
Team of 3 - 9
Use Promo Code TEAM1
$795
$895
$995
Team of 10 - 15
Use Promo Code TEAM2
$750
$850
$950
(by 8/31/16)
(9/1 - 10/5/16)
(10/6 - 11/11/16)
Please call 1-800-727-1227 or email [email protected] to request discounted rates for teams of 16+. Team
rates cannot be combined with any other discount offer. To receive team rates, you must submit a minimum of 3
registrations together. No refunds will be given for discounts not taken at time of registration.
Pre-Conference Workshops (Nov. 14)
Fee includes access to and program materials for selected session.
Sourcing Institute Pre-Conference Workshop – Morning
Sourcing Institute Pre-Conference Workshop – Afternoon
$395 each
How to Make Talent Acquisition Analytics Work for You
Talent Strategy 3.0
The Art of the Call: Recruit Like FBI Agents — the Original Social Engineers
2016 Candidate Experience Awards Gala (Nov. 15)
Ticket includes dinner and ceremony. Semi-formal attire.
Only 150 tickets available!
Gala Only
$150
Gala added to full conference registration
$100
Expo Only (Nov. 15 - 16, 2016)
Pre-Show (by 11/11/16)
$50
On-Site (after 11/11/16)
$75
Show Management reserves the right to decline admission to the Expo at its own discretion. Solicitation on the
Expo floor by non-exhibiting companies and individuals is strictly prohibited and will result in immediate expulsion.
Register by Aug. 31 to SAVE $550.00; by Oct. 5 to SAVE $350.00!
19
Enhance your recruiting with the latest recruiting SEE
INSIDE
best practices and sourcing techniques.
PRESORTED STANDARD
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LRP PUBLICATIONS
360 Hiatt Drive | Palm Beach Gardens, FL 33418
NOVEMBER 14 - 16, 2016
HILTON AUSTIN | TEXAS
SOURCE CODE: CD1605-5WEB
REGISTER
BY AUG. 31
AND GET THE
BEST RATE!
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