NALW Planning Guide - American Health Care Association

Transcription

National Assisted Living Week®
PLANNING GUIDE & PRODUCT CATALOG
September 11–17, 2016
keep connected
NATIONAL ASSISTED LIVING WEEK®
September 11–17, 2016
About National Assisted Living Week
Established by the National Center for Assisted Living (NCAL) in 1995, National Assisted Living Week® (NALW)
provides a unique opportunity for residents, their loved ones, staff, volunteers, and the surrounding communities to recognize
the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance encourages
assisted living communities around the country to offer a variety of events and activities to celebrate the individuals
they serve, as well as to help educate members of the public about this distinctive aspect of long term care.
keep connected
The 2016 theme, “Keep Connected,” recognizes the increasing
opportunity technology can offer to enhance the care and overall
experience in assisted living communities. NALW encourages assisted
living communities to support opportunities for residents to use the latest
communication tools to engage with the world around them. The theme
aims to help overcome myths that seniors are not interested in using or
lack the ability to learn new technologies.
Furthermore, “Keep Connected” recognizes the myriad ways assisted
living staff and supporting business partners are revolutionizing the care
provided in these communities through innovations in technology. As a
profession rooted in person-centered care, assisted living is embracing
new tools that fit the needs and preferences of the individuals it serves.
However, “Keep Connected” is about more than technology. Assisted living shows us that sometimes the
best relationships are formed and fostered face-to-face. For many staff members, residents become family,
and that bond can never be broken. Meanwhile, assisted living communities are an integral part of the
larger community. Staff cultivate connections with local families, business owners, government
organizations, community organizers and others to ensure that residents remain an active part of where
they call home.
1 ©2016 NATIONAL CENTER FOR ASSISTED LIVING · WWW.NALW.ORG · #NALW
fast facts
among older adults
WHY do older adults use the
Internet or social media?
Reconnect with people from
their past
(65+)
In 2005,
of older adults used
SOCIAL MEDIA
In 2015, that percentage was
Online support for people
living with chronic disease
Bridging generational gaps
Among
INTERNET USERS,
Older adults are among the least
likely to have HIGH-SPEED
internet access. 62%
look for news online.
34%
do so on a typical day.
31%
Just
have
broadband at home.
The frequency of use among those
who do have high-speed access
is relatively close to the usage
levels of younger users.
89% send or read EMAIL.
More than
HALF
exchange email messages
on a typical day.
Among older adults who have BROADBAND at HOME . . .
15%
28%
now use SOCIAL NETWORKING sites. do so on a typical day.
Source: Pew Research Center, “Social Media Usage: 2005-2015.”
#NALW · WWW.NALW.ORG · ©2016 NATIONAL CENTER FOR ASSISTED LIVING LIVING 2
planning ideas
for national assisted living week®
PUT THEIR KNOWLEDGE TO THE TEST
HOST AN EDUCATIONAL EVENT
Help break down barriers for residents who are
interested in learning about technology, but don’t know
where to start. Partner with the local community to offer
training and increase connectivity:
Find a nearby community college with a
dedicated course or instructor.
Reach out to an area high school where you
can partner students with residents (which
simultaneously, decreases the generational
gap).
Access resources offered by national or local
organizations that offer computer training to
seniors (e.g., Senior Net, Older Adults
Technology Services [OATS], AARP).
For those residents who are newly-proficient and/or
seasoned online users, use NALW to encourage them to
make the most out of their online experience.
Help them continue to fill out their social media
profiles or look for new friends and family
members to follow.
Knowing a resident’s interests (e.g., gardening,
cooking, crafts, etc.), help them find related
apps or websites to follow. Challenge them do an activity suggested by the app or website.

Create a week-long social media contest, such
as challenging residents to create a video to
post on YouTube, and have a contest to see who
gets the most views or likes.
PUT A TWIST ON THE ACTIVITY CALENDAR
Consider finding a way to integrate technology into the
traditional social activities that residents love.
Host a virtual game night. Games like Bingo,
Jeopardy and Family Feud can be recreated
and customized on a computer and projected on a screen for all residents to enjoy.
Have a dinner party where food is ordered
online by residents. Afterwards, residents could
even rate the restaurant on online review sites.
Find a recipe or cooking tutorial online and use
it as a guide for a cooking class.
Help residents experience a bucket list item
without ever having to leave the community.
Offer a virtual reality headset (this is possible
with a smartphone), so residents can explore
videos, maps, games and more to feel like
they’re right in the midst of the action.
CONNECT WITH LOVED ONES
One of the biggest reasons seniors are interested in
going online is the ability to connect with people far and
wide. Technology can help residents unite with distant
loved ones or virtually participate at an external gathering or outing they may not ordinarily be able to attend.
Hold an online card making event. Create and
send e-vites to let friends and family know
about an upcoming event at the community. Or
create and send e-cards to loved ones regarding
a special occasion or just to let them know the
resident is thinking about them.
Set up video chats with residents’ family and
friends. Or coordinate with loved ones about
setting up a live camera feed at a special
occasion, so the resident can participate.
Help residents locate family, friends or
long-lost connections on social media sites.
Allow residents to learn more about their
family ancestry by conducting research online.
#NALW · WWW.NALW.ORG · ©2016 NATIONAL CENTER FOR ASSISTED LIVING 4
planning ideas
GET ACTIVE
NALW isn’t meant to be a week of residents staring at a
computer or binging on their favorite movies through
online streaming services. Technology also offers
residents and staff the opportunity to exercise and
enhance their well-being.
Offer exercise classes with technology, such
as a bowling tournament or a Zumba dance class with console games.
Use wearable technology to allow residents to track their fitness habits. Create a week-
long competition to see which residents can rack up the most points (keeping in mind some residents are more active than others).
HIGHLIGHT HOW TECH IMPROVES CARE
Showcase how your assisted living community is
enhancing the quality of care you provide with the
assistance of new technologies. Whether it’s improving
health monitoring, medication management, communication with other health care providers, or other aspects,
identify and publicize what improvements you’ve seen
as a result of your 21st century products and services.
Partner with the company that offers a key
piece of technology and promote the innovative
technologies you use to the surrounding
community.
Offer a science/technology fair to a local school
to see what students come up with as ways to
improve care. Invite the students to visit the
community before NALW to learn more about
the residents and what potential challenges they could help solve.
Not using much technology? Use NALW as a
time to research your options. Consult with area
providers to see what they recommend.
Download NALW logos for your
promotional materials (no products
for sale or derivative works) at
www.nalw.org.
CONNECT TO THE SURROUNDING COMMUNITY
“Keep Connected” is about more than technology. It
reminds us that assisted living plays an important role
within the larger community. Find opportunities to
invigorate residents through valuable contributions and
to help community members understand what assisted
living provides.
In September, we’ll be weeks away from the 2016 Elections. Host a town hall with your local
member of Congress or another elected official
to allow residents to ask questions about the
issues important to them. Use the opportunity to
show the official what assisted living offers to
residents and the local economy. If an elected
official is unavailable, consider holding a voter
registration drive, following the rules of your
state’s elections process.
Partner with a local school for an oral history
project, to connect students and residents with
the past. Residents will appreciate the
opportunity to share their stories, as students
will learn about their extraordinary experiences.

Offer classes, such as dementia training, to
local community members. You can help the
loved ones of residents or city/county workers (e.g., first responders) better understand the
disease process and how to interact with
older adults living with Alzheimer’s or other conditions.
CONNECT AS STAFF MEMBERS
While we use NALW to celebrate the unique individuals
who reside in assisted living communities, this is also a
time to celebrate the extraordinary commitment made
by staff members. Consider ways to recognize your
colleagues for their many efforts.
Create a team building event to improve social
relations and productivity. Offer employees a
chance to share their ideas on ways to enhance
the work environment and care process.
Reward staff through your employee
recognition program. Acknowledge the extra
effort caregivers and supporting staff put in with
personal notes, a public celebration, or myriad
of other ways.
Work with a local community college or
university to connect with potential new hires.
See if local nursing schools would offer a
rotation at your community, to hopefully spark a
gerontological interest for nursing students.
Look for other university programs to network
with, like hospitality management.
LOOKING FOR MORE IDEAS?
Pinterest is a social media site that serves as
a visual bookmark. Search for activity ideas
created or pinned by other assisted living professionals.
protecting privacy
KEEP IN MIND
While new technologies such as smartphones and social
media platforms have allowed care providers—as well as
residents themselves— to enhance quality of life, they have
also unfortunately proven to be a new set of tools used by
offenders to violate the privacy and dignity of vulnerable
residents. To help prevent these actions, assisted living
communities must remain vigilant and ensure policies and
procedures are in place. Make sure your community and
company are following these best practices from the
American Health Care Association and the National
Center for Assisted Living.
ENSURE THE PRIVACY OF RESIDENTS
Adhere to federal and state privacy requirements
and incorporate these requirements into your
existing policies.
Acquire the approval of residents (or their
legal guardians) to use their images via
authorization forms before posting on your
company’s communication materials, including
social media.
Provide training to staff both during
employee orientation and on a regular basis.
WHEN USING SOCIAL MEDIA
AS A COMPANY OR AS A COMMUNITY
Create and continuously update policies and
procedures on social media practices that ensure
the privacy of residents.
Dedicate specific staff to manage your company’s
social media channels. Only those individuals
should have authorization to post on behalf of the
company or community.
When posting to social media, only use images of
residents and staff members who have given
proper written authorization to use their images.
Be prepared for engagement with online users,
but don’t respond with a resident's personal
details online.
COMMUNICATE WITH AND TRAIN STAFF
Ensure policies for staff members include the use
of social networking sites and any other Internet
activities:
Clearly state that company policies apply to both
on- and off-duty use;

Include specific examples of the kinds of
statements or activities that are prohibited;
Clearly state the consequences of such prohibited
activities; and

Ensure such policies protect the rights of
employees per the National Labor Relations Act.
Require employees to acknowledge receiving,
reading, and understanding these policies.
Provide training to staff members on such policies
both during employee orientation and on a regular
basis.
Adhere to policies when staff violate social media
policies. Report the staff member to the proper
authorities if they have committed a crime.
Learn more: http://bit.ly/1Y9lN4N
PREVENT CONSUMER FRAUD AND ABUSE
The Internet can also pose a risk to older adults
who are frequent targets of consumer fraud and
scams. Familiarize yourself with the variety of
online scams and how they approach seniors.
Assisted living staff can help watch for warning
signs and help prevent the victimization of residents.
Learn more: http://bit.ly/1QSpZjA
media tips
Invite your local news editors and reporters, especially those
who have previously covered your community, two days before
an event with a reminder the day before.
Connect with the public by reaching out
to your local media outlets to spread the
word about NALW. You can promote your
unique NALW events or highlight innovative services or programs you offer. Materials you can create to connect with the press include news
releases, media kits, letters to the editor or op-ed pieces,
proclamations, and social media posts.
NEWS RELEASES
News releases are used to alert the local media of significant events, issues, services, programs, awards, and other
events. Send the release to your local news editors and
reporters, especially those who have previously covered
your assisted living community. If you want to invite the
press before the event occurs, send a media advisory or
a personal invite one week before the event or desired
coverage, and then follow up a couple days before to see
if they can come.
MEDIA KITS
A media kit about your assisted living community serves
as a quick reference or “background” for the local
reporters who provide coverage of your facility during
NALW. Elements of the kit can include information about
your assisted living community, the services you offer, its
role in the larger community, and a schedule of special
activities you are offering in honor of NALW. Remember
to include the contact information for your assisted living
community’s marketing representative.
LETTERS TO THE EDITORS/OP-ED PIECES
These short articles provide greater control over the
content of your message, as they can be authored by a
designated representative of the community (e.g.,
executive director). Share how your assisted living
community stays connected with your local newspaper
and magazine editors. Or encourage an active resident
or their loved one to write a letter to the editor about
their experience.
PROCLAMATIONS
Proclamations are a great mechanism to have your
locally elected officials visit your community. Invite your
governor, mayor or city council members to issue
a proclamation (offer a sample) in honor of NALW.
You can invite them to visit the community and kick
off the week on Grandparent’s Day, September 11.
SOCIAL MEDIA
Post items throughout NALW on your assisted living
community’s website and/or social media channels.
Share photos and videos of unique events, or
highlight resident stories (with their authorization).
Use the hashtag #NALW on channels like Facebook,
Twitter and Instagram to contribute to the national
conversation.
“Like” NALW on Facebook
for inspirational stories and
to see what others around
the country are doing.
Samples of these communication tools can be found at WWW.NALW.ORG.
products
Order Early for Best Selection!
BACK
BACK
T-Shirts
Celebrate National Assisted Living Week® by passing out enough of these 100% cotton, tagless t-shirts to
all staff, volunteers, and community leaders. T-shirts make a great gift for family members and are also an ideal
prize giveaway for residents. They feature the Keep Connected logo on the front of the shirt and the National
Assisted Living Week® date on the back. PINK T-SHIRTS
BLUE T-SHIRTS
Product #8423-1 (Medium)
NCAL Member: $9.95Non-Member: $11.95
Product #8424-1 (Medium)
Product #8423-2 (Large)
Product #8424-2 (Large)
Product #8423-3 (XL)
Product #8424-3 (XL)
Product #8423-4 (XXL)
Product #8424-4 (XXL)
Product #8423-5 (XXXL)
Product #8424-5 (XXXL)
9 ©2016 NATIONAL CENTER FOR ASSISTED LIVING · WWW.NCALPUBLICATIONS.ORG · 1-800-321-0343 · #NALW
products
Media Case
Clip your phone or any other small electronic device
to your belt or lanyard so you have it with you during
your daily tasks. It can hold any portable device up to
4¾"H x 3"W and includes 5mm aluminum carabiner.
Product #8419
Stylus
Use this stylus on all of your electronic devices.
It’s a great tool to ensure everyone can
participate in your electronic demonstrations,
classes, and events throughout the week.
Aluminum.
Product #8420
Mousepads
Everyone will want one at their desk! Mousepads add a pop of color to your lobby desks and offices
and are a great reminder to Keep Connected throughout the year. 1/8" foam backing.
Product #8418
#NALW · 1-800-321-0343 · WWW.NCALPUBLICATIONS.ORG · NATIONAL CENTER FOR ASSISTED LIVING© 10
products
Balloons
These 11" latex balloons are a great addition to any and all of your week long events.
Product #8422A (30 pack)
** SAVE $3.90 when ordering the 30 pack**
Product #8422M (10 pack Magenta)
Product #8422O (10 pack Orange)
Product #8422B (10 pack Blue)
Buttons
Get the 10, 20, or 30 pack of these special buttons. They
are an easy way to pass around the excitement of the event
to all of those who live and work in your center. 2.25" round.
Product #8421-10 (Pack of 10)
Product #8421-20 (P ack of 20)
Product #8421-30 (Pack of 30)
** SAVE $6.90 when ordering the 30 pack**
products
Poster
Place this poster throughout your center to build excitement for the week ahead.
Posters are 22" x 28" and sold in packs of 4.
Product #8417
NCAL Member: $7.95 Non-Member: $9.95
2016
National Assisted
Living Week®
product catalog
Easy Ordering
FOR FASTER SERVICE:
Call toll-free: 1-800-321-0343
Fax your order: 1-800-869-5605
or ORDER ONLINE:
www.ncalpublications.org
FOR MAIL ORDERS: Use our
convenient order form and mail
your order with payment to:
NCAL Publications
PO Box 1340
Hurlock, MD 21643
SALES AND RETURN POLICIES
Payment Terms: NCAL offers two ways to pay for your order: credit
card and check. If you choose to pay by credit card, we accept Visa,
MasterCard and American Express. When you place an order with a credit
card, NCAL will reserve the full amount of the order on the requested
card, but will not charge against it until the order has been fully shipped.
If you choose to pay by check, we will not begin processing your order
until we have received your payment.
DO NOT return products without first contacting an NCAL customer
service representative to receive a Return Merchandise Account
(RMA) number. To obtain an RMA number, call and NCAL customer
service representative at 1-800-321-0343 on weekdays between
9:00 a.m. and 5:00 p.m. Eastern Time. Once you have received your
RMA number, clearly write it on the outside of the package.
Product Pricing: Prices are subject to change. Product prices do not
include shipping.
Sales Tax: NCAL shall charge and withhold the applicable sales tax for
orders to be delivered to addresses within Washington, DC (6%), MD
(6%), WA (7%) and NC*.
* Customers in NC have variable tax rates based on location. Please go to
www.ncalpublications.org for specific taxes for NC, or call customer service
before placing your order.
Shipping: Allow 5–8 days for delivery. Shipping rates are the actual rates
determined by UPS. Please refer to the shipping rate information on the
order form. See Delivery Service below for delivery options.
National Assisted Living Week® promotional items are
non-refundable unless damaged.
CUSTOMER SERVICE
Product quantities are limited.
NCAL highly encourages
ordering early for best selection
and product availability.
We want you to be satisfied with your products and services. If you have
questions about our products, order changes, shipping, returns, etc.,
please call 1-800-321-0343 weekdays between 9 a.m. and 5 p.m. Eastern
Time and an NCAL customer service representative will assist you.
DELIVERY SERVICE
Standard Shipping is “ground” service from our Maryland warehouse.
Orders placed after 1:00 p.m. may not ship until the next business day.
For priority shipping, the following options are available:
2nd Day Air: Provides delivery by the end of the second business
day all 50 states and Puerto Rico with some limitations in Alaska and
Hawaii.
Next Day Air: Provides next business day delivery by 10:30 a.m.,
12:00 p.m. or end of day, depending on destination; all 50 states
and Puerto Rico with some limitations in Alaska and Hawaii.
Next Day Air Early A.M.: Provides next business day delivery by
8:00 a.m. to major cities in the 48 contiguous states; delivery by 8:30
or 9:00 a.m. to most other cities, including Anchorage, Alaska.
ORDER FORM
Product Number
dollars spent
NATIONAL ASSISTED LIVING WEEK® 2016
Item Description/Title
shipping cost
$0 – $24.95. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . $8.95
$25 – $49.99. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . $12.95
$50 – $99.99. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . $16.95
$100 – $149.99.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20.95
$150 – $199.99.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $24.95
$200 – $249.99.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $28.95
$250 – $349.99.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34.95
$350 – $449.99.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $42.95
$450 – $549.99.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $52.95
$550 – $1,000.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95
$1,000.01 – $2,000.00. . . . . . . . . . . .. . . $129.95
$2,000.01 – $3,000.00. . . . . . . . . . . .. . . $199.95
dollars spent
Quantity For orders above $6,000,
please call our customer
service team for a shipping
quote: 800-321-0343
Priority Fees (Add to standard rates)
Total Cost
Subtotal
shipping cost
$3,000.01 – $4,000.00. . . . . . . . . . . . . . .. $280.95
$4,000.01 – $5,000.00. . . . . . . . . . . . . . .. $360.00
$5,000.01 – $6,000.00. . . . . . . . . . . . . . .. $440.00
Unit Price
Shipping & handling (SEE CHART)
Priority Fees
DC (6%), MD (6%), WA (7%), NC* add sales tax
*Customers in NC have variable tax rates based
on location. Please go to www.ncalpublications.
org for specific taxes for NC, or call customer
service before placing your order.
Next Day (early a.m.). . . . . . . . . . . . . . . . . . . . . .... $45.00
Next Day. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... $25.00
2nd Day.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... $15.00
Total
SHIP TO: (if different from “ordered by”)
ORDERED BY: (please print clearly. items in bold are required.)
Name:
Title:
Organization:
Address:
City:
Phone:
Fax:
E-mail (necessary to receive order confirmation):
State:
Zip:
PAYMENT METHOD:
(please check one sorry, no cash or cod’s)
Check enclosed payable to “NCAL”
(A $25.00 fee will be charged on all returned checks.)
Visa  MasterCard  American Express 
Acct #:
Exp. Date:
/
Name as it appears on card:
Name:
Title:
Organization:
Address:
City:
Phone:
Fax:
E-mail:
State:
Zip:
WE CANNOT SHIP TO A P.O. BOX.
This address is a: Facility/Business  Residence 
Place your NALW order early.
Product quantities & selection are limited.
Don’t wait until the last minute.
ORDER TODAY! www.ncalpublications.org
FOR MAIL ORDERS, PLACE IN ENVELOPE & MAIL TO:
NCAL Publications, PO Box 1340, Hurlock, MD 21643
Signature:
You can place your order by phone or fax and charge your purchase
with Visa, MasterCard, or American Express. NCAL awaits your call
weekdays between 9:00 a.m. and 5:00 p.m. (eastern time). We suggest
you list the items, product numbers, and quantities and have your credit
card information handy for our staff when you call toll-free!
FOR FASTER SERVICE:
Call toll-free: 1-800-321-0343
Fax your order: 1-800-869-5605
or order online: www.ncalpublications.org
CODE: NALW16
PL ANNI NG GU I D E & P ROD U CT CATALOG
Celebrated by residents and their loved ones, staff, and
volunteers of assisted living communities across the nation
#NALW · WWW.NALW.ORG
1201 L St NW, Washington, D.C. 20005-4015
202-842-4444 · WWW.NCAL.ORG

NALW Planning Guide - American Health Care Association

Transcription

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