BRAND STANDARDS

BRAND STANDARDS
1807 WONDERLAND ROAD N. LONDON, ON N6G 5C2
(519) 660-4154 (800) 887-4321 FAX: (519) 679-4793
REVISED JULY 2013
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Table of Contents
Introduction
1-1
Overview
2-1
Tempur-Pedic® Brandmark
Preferred Brandmark
3-1
Margins and Size Requirements
Acceptable Brandmark Variations
Usage Guidelines
3-2
4-1
Tempur-Pedic® Visual Elements
Colour Palettes
5-1
Tempur-Pedic® Preferred Typeface
5-3
Tempur-Pedic Trademarks
5-4
Website Requirements
6-1
®
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Introduction
The Tempur‑Pedic brand has become the leader in
Premium Bedding via consistent delivery of quality
products, an unrelenting focus on consumer satisfaction,
and unsurpassed investment in brand building
advertising. The brand has played a key role in driving
significant category sales growth by establishing its
premium, aspirational, and uniquely authentic presence.
As we all work together to continue to grow, expand,
elevate, and broaden the Tempur‑Pedic brand it is
essential that all marketing communications represent
the brand values and positioning to maximize consumer
engagement, communication, effectiveness, and the
long-term health of the brand.
We appreciate your ongoing commitment to this shared
goal.Please direct any questions to the Marketing
Department at 1-800-887-4321.
1-1
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Overview
The following requirements cover all media types
including but not limited to TV, radio, newspapers, ADVO
(or other shared mail), direct mail, free standing inserts,
flyers/handouts, billboards, truck graphics, window
signage, interior signage, and exterior signage.
LOCAL ADVERTISING
You may advertise Tempur‑Pedic products in your local trade area via
®
any local media vehicle including but not limited to radio, TV and print.
note
If an account
is found in
violation of our Advertising
Requirements after June 5,
NATIONAL ADVERTISING
You MAY NOT advertise Tempur‑Pedic in any national media, including
radio, TV and print, or daily, weekly or monthly publications unless you
have a national “brick and mortar” retail presence and have received
written approval from the Tempur‑Pedic Marketing Department.
AUTHORIZED RETAILER
You must clearly communicate that all advertisements are from your
retail store(s). You MAY NOT imply that you are owned or operated
by Tempur‑Pedic or otherwise configure your store or use the
2013,we reserve the right to
take the following actions:
• Remove the account and
retail locations from
our retailer locator on
tempurpedic.ca
• Reject claims for funding
• Stop shipments of product
• Terminate the business
relationship
• Other actions as deemed
necessary
Tempur‑Pedic trade dress or trademarks in a manner that suggests
a relationship greater than that of an Authorized Retailer of TempurPedic® products. You must submit all advertisements featuring
Tempur‑Pedic® products to the Tempur‑Pedic Marketing Department
for review and approval.
You must ensure that all advertising (regardless of the media)
complies with all applicable laws, including without limitation all
prohibitions against false and misleading advertising.
2-1
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Brand Requirements
AUTHORIZED RETAILER
You must clearly communicate to the consumer at all consumer touch points,
including but not limited to external store, inside the store, and all advertising or
media communications that offerings are from your retail store(s) and entity. You
may not imply that you are owned or operated by Tempur‑Pedic North America,
LLC, or any of its subsidiaries or affiliates, or imply that you have any other
relationship with Tempur‑Pedic North America, LLC, or any of its subsidiaries or
affiliates other than as an Authorized Retailer of Tempur‑Pedic® products.
STORE APPEARANCE
The physical appearance of the retail store locations including any trade dress,
i.e., wall colours, wall hangings, electronic ribbons, lighting, etc., on the exterior
and the interior of the store location must be designed in such a manner to make
clear that the store location is not owned or operated by Tempur‑Pedic North
America, LLC, or any of its subsidiaries or affiliates, and that the store is not an
exclusive retailer of Tempur‑Pedic® products.
IMAGE USAGE
Tempur‑Pedic proprietary images can be used in signage ONLY if Tempur‑Pedic
is the ONLY brand mentioned and they are being used to promote
Tempur‑Pedic® products. Said images should not be used in close proximity to
non-Tempur‑Pedic® products to avoid consumer confusion as to the origin of the
products being presented.
EXTERIOR SIGNAGE
Permanent exterior signage should contain only the Retailer’s store name.
Temporary signage, including billboards, truck graphics, and window signage
that is exterior facing, may feature the Tempur‑Pedic logo or name along with
the store name as long as it is clear to the consumer that the store is not owned
or operated by Tempur‑Pedic North America, LLC, or any of its subsidiaries or
affiliates.
2-2
TEMPUR-PEDIC BRAND STANDARDS
You MUST get
prior approval
for all interior
and exterior signage, POP,
collateral or marketing
materials that include
the Tempur‑Pedic logo,
photography, images or
trademarks. Approval of
any interior or exterior
signage, POP, collateral or
marketing materials that
includes the Tempur‑Pedic
logo, photography, images
or trademarks is at the sole
discretion of Tempur‑Pedic.
note
BRAND STANDARDS
Brand Requirements
BRAND REQUIREMENTS
You must use the Tempur‑Pedic marks exactly as they appear in the graphic
files we provide you; you must not alter, recreate or present any Tempur-Pedic
mark in any way that is not exactly as outlined by Tempur-Pedic. Altering any
of the marks has a negative effect on Tempur‑Pedic’s valuable brand image
and may constitute trademark infringement. Please refer to the Retail Brand &
Logo Reference Guide for full instructions on proper use of the Tempur‑Pedic
trademarks and other branding elements.
SIGNAGE UPKEEP
All signage featuring the Tempur‑Pedic® brand must be kept in good
condition and must be completely and immediately removed along with any
other Tempur‑Pedic trade dress, colours or related branding if the store
location closes for any reason, or elects to discontinue flooring Tempur-Pedic
products. A store is deemed “closed” if you as the Retailer cease operation
and/or management of the store or transfer ownership including assets to an
unauthorized Tempur-Pedic® Product Retailer.
MAINTAIN GOODWILL
All signage and products must be displayed and maintained in a manner that
maintains the goodwill of the Tempur‑Pedic trademarks, service marks, and
trade dress. “ask me™” OWNERS. All materials featuring “ask me” and/or
Tempur‑Pedic® product owners and owner messages must use owner photos
available only from Tempur‑Pedic. It is not acceptable to use models or stock
photography to portray Tempur‑Pedic® product owners and/or their comments.
It is not acceptable to use owner comments not authentic to Tempur-Pedic’s
“ask me” campaign. Unacceptable comments include, but are not limited to,
“ask me about free shipping,” “ask me about free financing,” and “ask me about
the satisfaction guarantee” or any other comment that did not originate from
Tempur-Pedic or a Tempur-Pedic® product owner, without prior written consent
from the Tempur-Pedic Marketing Department.
2-3
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Advertising Requirements
ONGOING SERVICE OFFERS
You may advertise the following Ongoing Service Offers with the purchase
of Tempur-Pedic® mattresses, sets (mattress and foundation), and Ergo
adjustable bases at any time. These service offers can be ongoing, and
can be advertised alongside any Periodic National Promotion Offer as
announced by Tempur-Pedic. You may NOT assign a dollar value to these
offers in advertisements.
• Free Delivery
• Free Removal of Old Bedding
• Free Information
• Special Financing (either
short term or extended
term)
• Free Set-Up
• Free Try-Out (Comfort
Guarantee)
• Free Rest Test
GIFT-WITH-PURCHASE OFFERS
These Gift-With-Purchase (GWP) offers can be run and advertised as long as
they are not misleading in anyway, and the total retail value is the commonly
understood fair market value of such offer, and with prior written consent
from Tempur-Pedic.®
These gift-with-purchase offers MAY be advertised alongside any periodic
national promotion offer as announced by Tempur-Pedic. You may not
combine the dollar value of these offers in an advertisement.
• A gift or “purchase with purchase” item.
• Gift Cards or Gift Certificates, so long as the
ad copy clearly states that such gift card
or gift certificate cannot be applied to
Tempur‑Pedic®mattresses, foundations,
mattress sets (mattress and foundation) or
TEMPUR-Ergo™ adjustable bases.
2-4
TEMPUR-PEDIC BRAND STANDARDS
• A Sleep related gift or “purchase with
purchase” item.
• Tempur-Pedic® authorized promotional items,
such as Tempur-Pedic® pillows.
• Free Bed Frame.
BRAND STANDARDS
Advertising Requirements
TERMS
The following terms and ONLY these terms may be used to describe your
Authorized Tempur-Pedic® Product Retailer status and product selection.
You may use these terms (assuming they are true):
• Authorized Tempur‑Pedic® Product Dealer
• Authorized Tempur‑Pedic® Product Retailer
• Proudly Carrying Tempur‑Pedic® products since ____________
You may use these terms ONLY if you carry all available Tempur-Pedic® mattress
models and a selection of TEMPUR-Ergo™ adjustable bases and pillows:
• See our Complete Selection of Tempur‑Pedic® Sleep Systems
• We Carry the Full Line of Tempur‑Pedic® Sleep Systems
• Full Line Tempur‑Pedic® Dealer
!
What not to do.
YOU MAY NOT ADVERTISE ANY OF THE FOLLOWING:
!
No Sales Tax or any phrasing
such as “We Pay Sales Tax”
!
Largest (or Biggest)
Tempur‑Pedic® Dealer
!
Digital coupons via Groupon,
Living Social and other digital
marketing incentive programs
!
Largest (or Biggest) Selection of
Tempur‑Pedic® Products
!
#1 Tempur‑Pedic® Dealer,
Tempur‑Pedic® Headquarters,
Tempur‑Pedic® Superstore,
Tempur‑Pedic® Gallery,
Tempur‑Pedic® Store, or
anything similar you combine
with Tempur‑Pedic
!
The following phrases, or
phrases substantially similar
to the following specifically
referring to Tempur‑Pedic®
products: “Sale,” “On Sale Now,”
“Lowest Prices,” “Guaranteed
Lowest Prices,” “Sale Price,”
“Discounted Price,” “Nobody
Sells for Less”
2-5
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Preferred brandmark
TWO-COLOUR LOGO
This is the preferred version of the Tempur-Pedic brandmark.
Figure
Brand Name
Trademark Registration
Cross
TPlogo_2C.eps
Preferred Spot version
TPlogo_4C.eps
Preferred CMYK version
PMS 368
C 64 M 0 Y 100 K 0
R 98 G 189 B 25
HEX 62bd19
TPlogo_RGB.eps
Preferred RGB version
PMS 280
C 100 M 89 Y 24 K 19
R 0 G 24 B 104
HEX 001868
BRANDMARK MARGINS
This version of the logo
must always have the
white space around it.
It should never be used
on top of a photograph
unless white space is
surrounding it.
A margin proportional to the size of the cross
should be maintained. Type or any other visual
element should not break this clear space as
indicated by the dotted line.
MINIMUM SIZE
The brandmark should never be used
at a size less than 1.375" wide.
1 3/8"
PROPER USE OF BRANDMARK
The brandmark can be used on a photograph
only if it is on a predominately light coloured
background. Make sure the “white space”
is simple and not cluttered.
note
Inside the cross is transparent,
not filled with white.
3-1
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Acceptable Brandmark Variations
note
A
When using any one-colour
brandmark versions, the cross
does NOT fill with white.
WHITE
The all-white logo can be used on top of
a photograph only if there is sufficient,
clean, solid colour area for which the logo
is knocked out.
TPlogo_white_1C.eps
Preferred Reverse version
note
B
It is appropriate to use the reverse
logo when the logo is to be reproduced
over any background with 25% density
or higher.
PMS 280C
The PMS 280C version of the logo can also be
used in a reversed out PMS 280C box that is
the exact height and width of the “x height”.
The blue box can be larger but never smaller
than this. (As shown to the left.) This logo can
be used on a photograph if there is sufficient
white space around the logo.
TPlogo_280blue_1C.eps
Preferred One Colour Spot version
TPlogo_white_1C.eps
Preferred Reverse version
C
BLACK
The one-colour black version of the logo always
has the white space around it following the “xheight” in the standard brandmark section of
this guide. It should never be used on top of a
photograph.
3-2
TEMPUR-PEDIC BRAND STANDARDS
TPlogo_black_1C.eps
Alternative One Colour version
TPlogo_black_1C.eps
Alternative One Colour version
BRAND STANDARDS
Ergo System Logos
ERGO SYSTEM LOGOS
The logo designed for use in association with the
TEMPUR-ErgoTM and the Advanced TEMPUR-ErgoTM.
It is appropriate to use the reverse logo when the
logo is to be reproduced over any background with
25% density or higher.
ATElogo_2C.eps
Preferred Spot version
ATElogo_4C.eps
Preferred CMYK version
TElogo_V_2C.eps
Preferred Spot version
TElogo_V_4C.eps
Preferred CMYK version
PMS 368
C 64 M 0 Y 100 K 0
R 98 G 189 B 25
HEX 62bd19
ATElogo_V_2C.eps
Alternative Spot version
PMS 280
C 100 M 89 Y 24 K 19
R 0 G 24 B 104
HEX 001868
ATElogo_V_4C.eps
Alternative CMYK version
ACCEPTABLE TEMPUR-ERGO LOGO VARIATIONS
ATElogo_1C_rev.eps
Preferred Reverse One Colour White version
TElogo_V_1C_rev.eps
Preferred Reverse One Colour White version
note
ATElogo_V_1C_rev.eps
Alternative Reverse One Colour White version
It is appropriate to use the reverse
logo when the logo is to be reproduced
over any background with 25% density
or higher.
3-3
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Usage Guidelines
!
!
!
What not to do.
DON’T CHANGE THE COLOUR OF THE LOGO
!
DON’T PLACE THE LOGO ON BUSY OR
BRAND-INAPPROPRIATE BACKGROUNDS
DON’T REPLACE TYPEFACES
!
DON’T PLACE THE LOGO IN ARBITRARY SHAPES
Pedic
!
DON’T MOVE OR SCALE ELEMENTS OR REMOVE
OR REARRANGE ANY ELEMENTS OF THE LOGO
!
DON’T ADD ANY EFFECTS TO THE LOGO, LIKE A
DROP SHADOW OR EDGE GLOW
!
DON’T ALTER THE PROPORTION OF THE LOGO
!
THE CROSS SHOULD NOT FILL WITH
WHITE, IT SHOULD BE TRANSPARENT
4-1
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Colour Palette
PRIMARY PALETTE
C 64 M 0 Y 100 K 0
PMS 368
C 100 M 89 Y 24 K 19
PMS 280
C0 M0 Y0 K0
R 98 G 189 B 25
R 0 G 24 B 104
R 255 G 255 B 255
HEX 62bd19
HEX 001868
HEX ffffff
WHITE
SECONDARY PALETTE
C 0 M 3 Y 10 K 10
PMS 7528
C 0 M 8 Y 21 K 32
PMS 7530
C 0 M 0 Y 0 K 80
R 230 G 223 B 207
R 177 G 147 B 94
R 104 G 106 B 110
HEX e6dfcf
HEX b1935e
HEX 686a6e
C 0 M 42 Y 100 K 1
PMS 138
C 0 M 17 Y 50 K 65
R 226 G 132 B 3
R 102 G 72 B 41
HEX e28403
HEX 664829
PMS COOL
GRAY 11
PMS 7532
5-1
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Collection Colour Palettes
TEMPUR-CONTOURTM COLLECTION
TEMPUR-WEIGHTLESSTM COLLECTION
PMS 141
C 0 M 19 Y 51 K 0
R 253 G 193 B 99
HEX fdc163
C 0 M 28 Y 76 K 0
PMS 142
R 229 G 174 B 41
HEX e5ae29
PMS 146
C 0 M 43 Y 100 K 33
R 156 G 100 B 9
HEX 9c6409
TEMPUR-ES® COLLECTION
PMS 365
C 12 M 0 Y 29 K 0
R 210 G 243 B 156
HEX d2f39c
C 64 M 0 Y 100 K 0
PMS 368
R 98 G 189 B 25
HEX 62bd19
TEMPUR-SIMPLICITYTM COLLECTION
PMS 2975
C 30 M 0 Y 5 K 0
R 200 G 210 B 215
HEX c8d2d7
C 90 M 11 Y 0 K 0
R 12 G 141 B 183
HEX 0c8db7
5-2
TEMPUR-PEDIC BRAND STANDARDS
PMS 2995
PMS 370
C 56 M 0 Y 100 K 27
R 74 G 137 B 5
HEX 4a8905
PMS 301
C 100 M 45 Y 0 K 18
R 10 G 55 B 118
HEX 0a3776
PMS 482
C 13 M 20 Y 27 K 0
R 226 G 201 B 188
HEX e2c9bc
C 26 M 86 Y 96 K 21
R 150 G 56 B 33
HEX 963821
PMS 174
PMS 175
C 40 M 80 Y 100 K 40
R 84 G 33 B 21
HEX 542115
BRAND STANDARDS
Preferred Typefaces
HEADLINES AND BODY COPY TITLES
Typography usage
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+=
Headlines
DIN Regular
HEADLINES OF A MORE POWERFUL NATURE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+=
DIN Bold
• Headlines can be either DIN ALL CAPS or DIN lowercase
• When using a subhead, please use DIN ALL CAPS as headline
• Headlines should be a minimum of 18 pt
• Subheads should be a minimum of 12 pt, DIN Upper Lower
• Headlines can be any colour in the approved colour palette
• Headlines can be reversed out of any colour in the approved
colour palette
Call-outs
• Call-outs should be a minimum of 12 pt. Size is variable
• Call-outs should always be in Rockwell
• Call-outs can be any colour in the approved colour palettes
Print body copy
SUBHEADS, CALL-OUTS AND PULL QUOTES
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+=
• Body copy must never be smaller than 7 pt.
• All body copy is in Helvetica Neue 55 Roman and titles are in
Din Bold.
• Body copy must be at least 10 pt or larger if reversed out of a
background.
• Approved colour usage is PMS 7532, PMS 280 and Cool Gray 11.
Rockwell
BODY COPY FOR PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+=
Helvetica Neue 55 Roman
BODY COPY FOR WEB
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+=
Arial Regular
PMS 7532
C 0 M 17 Y 50 K 65
R 119 G 100 B 65
HEX 664829
PMS 280
C 100 M 72 Y 0 K 18
R 62 G 166 B 195
HEX 62bd19
Cool Gray 11
C 0 M 2 Y 0 K 68
R 113 G 112 B 115
HEX 686a6e
Web body copy
• All body copy and titles for web usage must be in Arial
• Body copy must never be smaller than 9 pt
• Body copy must be at least 10 pt or larger if reversed out of a
background
• Approved colour usage is 80% black
80% Black
R 104 G 106 B 110
HEX 686a6e
5-3
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Tempur-Pedic Trademarks
Tempur-Pedic®
Trademark should be used when Tempur-Pedic is being used to describe a noun
such as, but not limited to: Tempur-Pedic® mattress, Tempur-Pedic® bed, TempurPedic® owner.
Note the proper use of upper case (T,P); One word, hyphenated Frutiger font PREFERRED when appearing in text or copy in ads and sales brochures/collateral. REQUIRED in all display and signage or other similar instances (ie. banner or headline in
display materials, signage, point-of-sale materials, price charts, etc.). ® is required.
TEMPUR®
Trademark should be used only when referring to the TEMPUR® material that products may be composed of.
All upper case. Frutiger font PREFERRED when appearing in text or copy in ads and
sales brochures/collateral. REQUIRED in all display and signage or other similar instances (ie. banner or headline in display materials, signage, point-of-sale materials,
price charts, etc.). ® is required.
TEMPUR® material
Note the proper use of upper case. ® is required.
TEMPUR® pressure-relieving
material
Pressure-relieving is one word, hyphenated, all lower case. Note the proper use of
upper case. ® is required.
TEMPUR-ContourTM
Note the proper use of upper case. TM is required.
TEMPUR-SimplicityTM
Note the proper use of upper case. TM is required.
TEMPUR-ES®
Note the proper use of upper case. ES is italicized. ® is required.
TEMPUR-HD®
Note the proper use of upper case. ® is required.
TEMPUR-EssentialTM
Note the proper use of upper case. TM is required.
TEMPUR-Feel™
Note the proper use of upper case. TM is required.
TEMPUR-Float™
Note the proper use of upper case. TM is required.
AirFlow SystemTM
AirFlow is one word. Note the proper use of upper case (A, F, S). TM is required.
SimplicitySupportTM
SimplicitySupport is one word. Note the proper use of upper case (S,S).
TM is required.
ask meTM
Note the proper use of lower case (a, m). Frutiger Roman font PREFERRED for the
word “ask” and Frutiger Black font for the word “me”. TM is required.
Soft where you want it and firm
where you need itTM
Entire phrase is italicized. TM is required.
Swedish MattressTM
Swedish PillowTM
Note when Swedish is used to characterize Tempur-Pedic® mattresses or pillows,
use upper case S, M and S, N, P. TM is required.
Swedish Sleep System®
Note the proper use of upper case (S, S, S). ® is required.
5-4
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Tempur-Pedic Trademarks
TEMPUR-ComfortTM Pillow
TEMPUR-Comfort is one word hyphenated, note the proper use of upper case.
TM is required.
TEMPUR-NeckTM Pillow
TEMPUR-Neck is one word hyphenated, note the proper use of upper case.
TM is required.
TEMPUR-RhapsodyTM Pillow
TEMPUR-Rhapsody is one word hyphenated, note the proper use of upper case.
TM is required.
TEMPUR-SideTM Pillow
TEMPUR-Side is one word hyphenated, note the proper use of upper case.
TM is required.
TEMPUR-SymphonyTM Pillow
TEMPUR-Symphony is one word hyphenated, note the proper use of upper case.
TM is required.
TEMPUR-TraditionalTM Pillow
TEMPUR-Traditional is one word hyphenated, note the proper use of upper case.
TM is required.
TEMPUR-Cloud® Pillow
TEMPUR-Cloud is one word hyphenated, note use of upper case. ® is required.
Pillow is always italicized.
TEMPUR-Ergo TM
TEMPUR-Ergo is one word hyphenated, note the proper use of upper case.
TM is required.
Advanced TEMPUR-Ergo TM
Advanced is always italicized. TEMPUR-Ergo is one word hyphenated, note the
proper use of upper case. TM is required.
Protex-It® Mattress Protector
Protex-It is one word hyphenated, note use of upper case. ® is required.
Please reference our website, www.tempurpedic.ca, for proper
trademark usage of our unique products for Canada.
note
USE OF THE WORDS “FOAM,” AND “MEMORY FOAM”
All references to the composition of Tempur‑Pedic® products in
advertising must refer to “TEMPUR® material.” You may not use the
terms “foam,” or “memory foam” in reference to TEMPUR® material or
Tempur‑Pedic® products. You may not group Tempur‑Pedic® products
with “memory foam” products in advertising. TEMPUR® material is
only made in Tempur‑Pedic® production facilities using our proprietary
formula and manufacturing process and is used exclusively in
Tempur‑Pedic® products
5-5
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Website Requirements
As an authorized Tempur-Pedic® Product Retailer in good standing,
you may feature Tempur‑Pedic® products and suggested retail prices
on your retail store website, and are licensed to use unmodified
Tempur‑Pedic logos, housemarks, wordmarks and/or trademarks
(“Tempur‑Pedic® marks”) on such websites, for the limited purpose
of advertising Tempur‑Pedic® products. Doing so is subject to
your full compliance with the Tempur‑Pedic Retailer Agreement,
Advertising, Website, and Digital Marketing Requirements, and the
Tempur‑Pedic Retail Brand & Logo Reference Guide.
6-1
TEMPUR-PEDIC BRAND STANDARDS
BRAND STANDARDS
Website Requirements
If you feature Tempur-Pedic® products on your website, you must ensure that your
website and digital marketing efforts comply with the following requirements:
AS A COLLECTION
SEARCH BOX RESULTS
You must display Tempur‑Pedic products as a
The entry of any Tempur‑Pedic marks or any
®
collection on your website, such as a Tempur‑Pedic
Tempur‑Pedic® product numbers into your website
“store-within-a-store.”
search box must return only Tempur‑Pedic® product
COMPETING PROMINENCE
results (and not other product brands).
You must give Tempur‑Pedic® products no less
LAWFUL
prominence or attention on your website than any
You must ensure full compliance with all applicable
competing sleep products that you offer.
laws and regulations concerning advertising, security,
PROFESSIONAL APPEARANCE
and use of customer information, including without
Your website must have a professional appearance,
limitation, laws and regulations concerning consumer
consistent with the promotion of premium and luxury
privacy.
products.
CONTACT INFO
UPDATED
Your website must contain your contact information,
Your website must be regularly updated to be
including email address, street address, and
consistent with Tempur‑Pedic’s then-current
telephone number at your principal place of business.
®
products, images, and Tempur‑Pedic marks.
APPROVED MARKS AND IMAGES
All Tempur‑Pedic marks and images used on your
website must be selected only from Tempur‑Pedic
approved marks and images available on
dealer.tempurpedic.ca.
!
!
What not to do.
IMPLY TEMPUR‑PEDIC OWNED
Your website may not state,
suggest or imply that it is owned
or operated by Tempur‑Pedic.
6-2
TEMPUR-PEDIC BRAND STANDARDS
!
SELLING ONLINE
You may not sell Tempur‑Pedic®
products online without the
express written consent of
the Tempur‑Pedic Marketing
Department. Your website must
clearly state that Tempur‑Pedic®
products are sold only at your
physical retail store(s) (and not
online).
!
GROUP WITH VISCO-ELASTIC
OR FOAM PRODUCTS
You may not display or list
Tempur‑Pedic® products on
the same page of your website
with any visco-elastic or foam
products, including without
limitation, a product listing or
comparisons page.
BRAND STANDARDS
Website Requirements
Usage of Tempur-Pedic Marks Online
WEBSITES AND EMAILS
SEARCH ENGINE OPTIMIZATION
You may not use Tempur‑Pedic marks or expressly
You may not use any Tempur‑Pedic mark as a meta
approved permitted variations thereof anywhere
tag, in hidden text or excessively in page text for the
else on the Internet except on your own website or
purpose of gaining higher rankings from search
in permission-based e-mail campaigns as described
engines. Linking, framing, or creating any other
below.
association to Tempur‑Pedic websites is strictly
DOMAIN NAMES
prohibited.
You may not register any domain name featuring any
Tempur‑Pedic mark or variation thereof.
All Tempur-Pedic marks usage requirements apply to search engine optimization (“natural search”).
SPECIFICALLY, TEMPUR-PEDIC MARKS USED ON YOUR WEBSITE:
Must be relevant, applicable, and clearly associated
Tempur‑Pedic marks or expressly approved
with specific page body content. They may not be
permitted variation thereof cannot be used multiple
used on any pages other than a Tempur‑Pedic
times on a page to garner higher search engine
branded “store in store” page or a Tempur‑Pedic
ranking. Any use of frequency, density, distribution,
product page or related primary navigation. Terms
or gratuitous use of key words or links is prohibited.
®
may only be used to name product or position the
assortment.
Additionally, you must follow these natural search optimization best practices for any such efforts
associated with Tempur‑Pedic® brands:
• Redirection technology may not be used
• Shadow domains cannot be created
• Pages should not be submitted to search engines
too frequently
• Doorway pages loaded with keywords may not
be used
!
What not to do.
!
PAID SEARCH WITHOUT PRIOR
WRITTEN CONSENT
!
DISPLAY ADVERTISING CAMPAIGNS
!
AFFILIATE MARKETING
!
CONTEXTUAL TEXT ADS
!
MOBILE MARKETING
!
VIRAL MARKETING
!
MARKETING OVER THE INTERNET OUTSIDE OF YOUR
WEBSITE, with the exception of e-mail campaigns to
your verifiable permission-based house list; as long
as such e-mail marketing messages comply with all
requirements set forth herein.
6-3
TEMPUR-PEDIC BRAND STANDARDS
1807 WONDERLAND ROAD N. LONDON, ON N6G 5C2
(519) 660-4154 (800) 887-4321 FAX: (519) 679-4793