July 11-13 | Mirage Hotel | Las Vegas

Transcription

July 11-13 | Mirage Hotel | Las Vegas
Title Sponsors
THANK YOU SPONSORS
2 Convention 2016  The Mirage  Las Vegas, Nevada
CONTENTS & AGENDA
AGENDA at-a-glance
SATURDAY, July 9
6:00p - 7:00p International Reception
Major Convention Sponsors............................................ 2
Welcome from Brandon Bean & Craig Sherwood........... 4
Mobile App for Convention............................................. 5
General Conference Information..................................... 5
Registration & Information Desk Hours........................... 5
....................................................6-13
Free Headshots............................................................ 7
Vote for Most Inspirational Member............................. 9
QR Code Scavenger Hunt......................................... 12
Morning Workouts....................................................14-15
Authorized Gold's Gym Licensees...........................16-17
Overview of Breakout Sessions...............................20-21
SUNDAY, July 10
8:00a - 6:00p Registration Desk Open
11:00a - 12:00pInternational Education
12:00p - 1:00p International Networking
LUNCH
1:00p - 5:00p International Education
MONDAY, July 11
6:30a - 8:30a Morning Workout
9:30a - 11:00a Opening General Session
11:15a - 12:00pBreakout Sessions
12:00p - 1:15p LUNCH
1:30p - 2:15p Breakout Sessions
7:00p - 10:00p Welcome Reception
Breakout Session Speakers.....................................23-27
SCHEDULE - Saturday and Sunday............................. 28
International Educational Sessions............................ 28
SCHEDULE - Monday................................................... 29
Opening General Session.......................................... 30
Keynote Speaker, Scott McKain................................ 30
Breakout Sessions................................................31-37
Welcome Reception..............................................38-39
SCHEDULE - Tuesday .................................................. 40
General Session - Marketing...................................... 40
SCHEDULE - Wednesday............................................. 49
General Session - Keynote, Kris Paronto................... 50
Awards Reception and Dinner..............................58-59
Preferred Vendor Directory.......................................61-71
The information printed in this Gold's Gym Convention program is provided for general purposes. Every effort
has been made to present accurate information. Please check with the Information Desk on specific details.
TUESDAY, July 12
9:30a - 11:00a General Session
12:15p - 1:00p LUNCH
Open Evening
WEDNESDAY, July 13
9:00a - 11:00a Breakfast & General Session
12:00p - 1:00p LUNCH
6:30p - 9:00p Awards Night
Badges must be worn for all meetings, food and social functions
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Welcome to 2016 Gold’s Gym Convention!
If last year’s Convention was all about celebrating our 50th anniversary,
this year is all about focusing on the future of the Gold’s Gym brand.
More specifically it’s about how we will continue to lead, innovate and
grow for the next 50 years and beyond.
All In. It’s not just our Convention theme. It’s the mantra at GGI that’s
driving every aspect of our business. All In on innovation and expansion.
All In on optimizing the member journey through customer service
and technology. And most importantly, being All In on franchising—
supporting your growth and giving you new tools to compete in your
local markets.
Brandon Bean, CEO
GOLD’S GYM
We are excited to
welcome franchisees,
vendors and friends from
around the globe to our
much-anticipated
annual Convention!
During this year’s Convention, you’ll hear more about these exciting
initiatives and business strategies—from new fitness offerings to our
signature GOLD’S PATH program to powerful new marketing creative
and more. You’ll also get to meet new members of the GGI Executive
team and, of course, exchange best practices and ideas with your fellow
franchisees and associates from the Gold’s Gym corporate office.
It’s going to be a great few days in Vegas and I look forward to seeing
everyone at the show!
Yours in Health,
Brandon Bean
Welcome to Las Vegas! We are excited that you have joined us here as
we begin the next 50 years of our legacy. Our convention theme this
year is “All In”, which reflects our renewed commitment to partnering
with you to support and grow your business. Over the next several days,
you will learn more about how the brand is changing to better collaborate
with our franchise partners, as well as providing transparent leadership
here at GGI. We are ABSOLUTELY committed to the franchise model and
are very excited to share our plans for innovating our business and taking
Gold’s Gym to an even higher level globally.
Craig Sherwood
Sr. VP of Franchising
GOLD’S GYM
As this is my first convention in my new role, I would love the opportunity
to meet you and learn more about your business and how we can
become more effective partners. Please do not hesitate to introduce
yourself to me over these next few days.
Yours in Partnership,
Craig Sherwood
General CONVENTION INFORMATION and Resources
BADGES. Your badge is your entrance ticket for all events. Remember
that it must be worn at all times in order to attend all food and social
functions, general sessions and the Core. There are no exceptions.
CELL PHONES. Please turn off or silence your cell phone while attending
all functions. If you must make or receive a call, please excuse yourself
from the session room.
FREE WIRELESS. Please enjoy complimentary wireless service
throughout the meeting space. Directions provided in The Core.
Wifi Instructions - Connecting using your Room #
 Select the Mirage WiFi network
 Open your browser, choose “Registered Hotel Guest & Convention
Attendee”
 Click on “Registered Hotel Guest”
 Enter your Last Name, Room #
 Select “Included 10Mbps 48 Hours”
 Accept terms and conditions, and click submit
REGISTRATION &
INFO DESK HOURS
Sunday, July 10
8:00a - 6:00p
Monday, July 11
7:00a - 5:30p
Tuesday, July 12
7:00a - 5:30p
Wednesday, July 13
7:00a - 5:00p
Connection is confirmed when you see a website open.
GOLD’S GYM CONVENTION IS MOBILE
Get on Board!
Download the Free Gold’s Gym Convention App.  Search for “Gold’s Gym
Convention” in your devices App Store or by visiting https://guidebook.
com/g/goldsgymconvention.
Gold's Gym Convention
Sunday, July 10
through Wednesday,
July 13
Here is what you can do with the Gold’s Gym Convention App:
• View Full Event Schedule/Guide
• Build Your Own Schedule and Keep Track of Events
• View List & Descriptions of General Sessions and Breakouts
• Navigate the Convention Easily With Venue Maps/Locations
• Share Your Convention Experience With Twitter/Facebook Integration
• Play the Daily QR Code Scavenger Hunt to win awesome prizes!
DOWNLOAD INSTRUCTIONS
1. After downloading the app, open
the app on your phone and enter
the email address used during
your Convention registration
2. Then setup your profile with your name, company, title, (adding a
profile picture and linking to your social profiles are optional)
3. Once your profile is setup, you'll be able to set your personal agenda,
connect with speakers and other attendees, as well as check-in to the
different events to rank atop the Convention Leaderboard!
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THE CORE IS THE PLACE TO BE when
not in sessions during Convention!
This is the hot spot where everything's
happening. You'll find great resources, contests,
games, free product samples, complimentary
headshots, business lounges and much more!
GOLD'S GEAR PRO SHOP - Your one-stop
headquarters for Gold's Gym-branded promotional
items. Stop by to see the latest products you can
sell in your gym(s).
FREE HEADSHOTS & FRIEND SHOTS!
Looking a little outdated?
If your last professional headshot is outdated, stop by and get a complimentary
one! In today’s world of digital media, it is so important to have a recent, quality
picture attached to your LinkedIn and Facebook accounts. You can also take
fun pictures and group shots with colleagues and friends within the Gold's Gym
family. Available to all attendees.
WHAT TO WEAR
For headshots, you are encouraged to wear solid colors without busy patterns
or any logos (besides Gold’s Gym, of course). You will receive an electronic
copy of your photo for your professional and personal use.
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GAMES & CHALLENGES
Test your skills!
Play Gold's Gym TRIVIA!
A game of BEAN BAG TOSS and a
chance to win some sway!
®
Unlock a TREASURE CHEST with a surprise gift inside!
Come play GIANT JENGA!
We'll clean up the mess.
Play PLINKO and win!
Test your DART throwing techniques!
Try your luck at our
GUESSING GAME!
Nothing But CORN!
A Corn Hole Toss, that is.
A different spin on a BALL TOSS...
Win prizes from Harbinger, TriggerPoint
and Perfect Fitness.
Shoot some BASKETS and
try your luck at PLINKO!
®
Play BLACKJACK for cool prizes!
Compete for daily prizes on our
PUTTING GREEN!
CAST YOUR VOTE
FOR THE MOST
INSPIRATIONAL
MEMBER!
10,000 Step Challenge with Prizes
A free iFit fitness tracker to the first 100
attendees to stop by! If you already have your
own fitness tracker, participate in some friendly
competition to see who can be the first to reach
10,000 steps!
The ballot box is located in The Core. The
winner will be announced at the Awards
Dinner on Wednesday night.
FINALISTS INCLUDE:
Daily Fitness Challenge with Prizes
• John Varnick - Jackson, Tennesee
Test your fitness with a daily fitness challenge
using our SMART TECH equipment. Attendees
who can complete the challenge in 30 seconds
will win a prize! Be sure to visit us daily. The
top winner from all three days will win a set of
SMART TECH equipment!
• Keith Harper - Milwaukee, Wisconsin
• Sarah Loat - Egypt
FOOD & DRINKS
Refuel with bars, drinks, trail mix and more!
EUROPA SPORTS
PRODUCTS
Sample - Taste - Test
the latest bar or drink
Refuel at our TRAIL
MIX BAR and keep
the marketing
inspiration going!
Visit the PRECOR Café
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RELAX & RECHARGE
Massage, Charging Station & Lounges
Massage Chairs
Charging Station
STOP BY ONE OF THE LOUNGES
for some relaxation or to network with others.
GGFA | LIFE FITNESS | MATRIX
The Gold's Gym Franchise Association Business
Lounge has computers available for your use along with
refreshments to keep you hydrated.
Premium Hand-Rolled
Cigar Spot
Whether you’re a cigar enthusiast or just like
looking cool, you don’t want to miss your
chance to get a premium hand-rolled cigar
by Manny, the Cuban cigar expert! Be sure
to stop by. Available to all attendees.
We are excited to announce the launch of
Brand Center 2.0! With a clean and sleek
design, Brand Center 2.0 offers the same
great resources you have grown accustomed
to, but is now more user friendly, with added
features that will help you better utilize all the
marketing assets for your gym.
Stop by the Brand Center Stand for a
preview and tutorial at Convention!!
Sample great smelling lotions
and other products for your
locker rooms.
Providing the digital
signage for the event.
Take a look at what’s
new with Gold’s!
RAFFLES & DRAWINGS
Win some cool prizes!
Fitness Insurance Professionals
Revisit your youth with
one of our free retro
YOYO'S and enter our
drawing to win a TABLET!
Enter to win a pair of
Beats Powerbeats2
Wireless Headphones and
empower your life with
Power Systems!
Enter to win a
$100 MARKETING CREDIT!
All visitors receive a 25% discount
on their next Direct Mail Campaign.
Minimum order quantity is required.
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Introducing the
QR CODE SCAVENGER HUNT!
Ready for a little extra adventure at this
year’s Gold’s Gym Convention?
Monday, Tuesday and Wednesday we’ll be hiding
QR codes at different vendor booths that you
will need to find to complete the secret sentence
of the day. Collect all the codes each day to win
GREAT PRIZES!
HOW TO PLAY:
1. Keep an eye out for hidden QR codes throughout
the Core area.
2. Within The Gold’s Gym Convention Mobile App, go
to the “Mobile App Scavenger Hunt” section and
click on “QR Scanner.”
3. Scan these QR codes with your phone, and you
will receive a word that is part of a phrase. You
don't need to worry about scanning these in any
Win the new Life Fitness
InMovement Standing Desk
on Wednesday!
particular order.
Once you have all the codes and completed phrase,
follow the pop-up instructions on your mobile app to
collect your prize!
Hurry to be one of the first three to finish and receive one of three BIG prizes!
MONDAY'S PRIZES - Compliments of PRECOR
1st PLACE: Precor StretchTrainer™
Precor StretchTrainer places you in ergonomically correct stretching positions
for maximum benefits, in an effective, seated stretching regimen. Improve your
flexibility, coordination and overall athletic performance by stretching daily on
this great piece of equipment.
2nd PLACE: Suunto Watch
Push your limits and track your progress with the Suunto Ambit3 Sport GPS
Watch. This multisport watch features advanced run, cycle, and swim options
- letting you analyze, evaluate, and share your performance and progress after
your workout.
3rd PLACE: Precor Swag Bag
The Precor Swag Bag is stuffed with an assortment of fitness themed goodies
– perfect for any workout enthusiast heading to the gym.
ALL Attendees Receive Precor Headphones!
Our Precor mission is to develop personalized health and fitness experiences –
all with the goal of improving the ways people improve themselves. This is why
we’re giving away Precor branded headphones to all Gold’s Gym Convention
attendees, so that you can enjoy your workout while listening to your favorite
music, and push yourself to new energized fitness levels.
TUESDAY'S PRIZES - Compliments of MATRIX
1st PLACE: A Matrix Backpack, Hat and a $250 Amazon Gift Card
2nd PLACE: A Matrix Hat, Tumbler and a $100 Amazon Gift Card
3rd PLACE: A Matrix Hat and a $50 Amazon Gift Card
WEDNESDAY'S PRIZES - Compliments of LIFE FITNESS
1st PLACE: InMovement Standing Desk
Professionals report increased energy by alternating between sitting and standing
throughout the day. The Elevate DeskTop DT2 offers a generous surface area that
allows for a fully functional workstation that comes pre-assembled. Features an
executive-sized desk, retractable keyboard tray and choice of three high end finishes: a
contemporary light grain, rich dark grain or modern white finish.
2nd and 3rd PLACE PRIZES
ARE A SURPRISE!
See you Wednesday!
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MORNING WORKOUTS
Grow Strong Together!
MONDAY, TUESDAY AND
WEDNESDAY IN THE
GENERAL SESSION ROOM
M-T 6:30a to 8:30a
W 6:30a to 8:00a
All Fitness Classes 7a - 8a
ENJOY A REAL GYM EXPERIENCE AT CONVENTION
Compliments of Matrix, Life Fitness, Cybex, American Barbell,
Precor, Freemotion, StarTrac and Octane
Many vendors have teamed up to bring the gym to you,
complete with all the top-notch equipment you're used to!
FITNESS CLASSES
with LES MILLS
GRIT CARDIO Monday
Get Fit, Fast with High-Intensity
Interval Training
LES MILLS GRIT™ Cardio is a 30-minute highintensity interval training (HIIT) workout that improves
cardiovascular fitness, increase speed and maximize
calorie burn. This workout uses a variety of body
weight exercises and provides the challenge and
intensity you need to get results fast. LES MILLS
GRIT Cardio takes HIIT and combines it with powerful
music and inspirational coaches who will be down on
the floor with you, motivating you to go harder to get
fit, fast.
BODYFLOW Tuesday
Bend and stretch in this
yoga-based class
Ideal for anyone and everyone, BODYFLOW®
is the yoga-based class that will improve
your mind, your body and your life. During
BODYFLOW an inspired soundtrack plays as
you bend and stretch through a series of simple
yoga moves and embrace elements of Tai Chi
and Pilates. Breathing control is a part of all the
exercises, and instructors will always provide
options for those just getting started. You’ll
strengthen your entire body and leave the class
feeling calm and centered. Happy.
BODYVIVE 3.1 Wednesday
New 3-in-1 Workout
If you want the optimal mix of strength,
CXWORX Monday & Wednesday
cardio and core training this is it. Step into
Strengthen Your Core
a BODYVIVE™ 3.1 class and you'll tick off
Exercising muscles around the core, CXWORX™
lunges, squats, running and tubing exercises
provides the vital ingredient for a stronger body. A
will help you burn calories and take your fitness
stronger core makes you better at all things you do,
to the next
from everyday life to your favorite sports - it’s the glue
level. You'll
that holds everything together.
leave fizzing
a complete workout. The challenging mix of
All the moves in CXWORX have options, so it’s
challenging but achievable for your own level of
fitness. During the 30-minute workout trained
instructors guide you through correct technique as
you work with resistance tubes and weight plates,
as well as body weight exercises like crunches, and
with energy
and on
track for
all-around
healthy
living.
hovers. You will also get into some hip, butt and lower
back exercises.
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AUTHORIZED GOLD'S GYM LICENSEES
Apparel, accessories, footwear, drinkware, sports nutrition, publishing and more
32 oz. Tritan Plastic Water
Bottle with Wide Mouth for
Easy Cleaning.
24 oz. Double Wall Insulated
To Go Tumbler with Smoothie
Size Straw.
23 oz. Flexible Sports Water
Bottle with Squirt Style Lid.
32 oz. Tritan Plastic Water Bottles with Wide Mouth for Easy Cleaning.
First Design Global (FDG) makes private label melamine and
injected plastic products. Licensed products include Sport
Bottles, Water Bottles, & Snack and Food Storage Containers
Poly/Spandex Men’s
Poly/Spandex Modern Tapered
Poly/Spandex ¾ Length
Performance Stringer Tank
Leg Men’s Athletic Pants with
Compression Women’s Leggings
with Contrast Stitching and
Zipper Pockets.
with Contrast Stitching and Woven
Jersey Mesh Side Paneling.
Jacquard
Gold’sTapered
Gym Waistband .
Poly/Spandex Men’s
Poly/Spandex
Modern
Women’s Vintage Racerback
Tank with Distressed
Gold’s Gym Weight Plate Logo.
Polyester and Ringspun Soft Cotton
Men’s Tank Top with Contrasting
Taping and Tagless Label.
Performance Stringer Tank
with Contrast Stitching and
Jersey Mesh Side Paneling.
60/40 Cotton Poly Blend Men’s
Fitted Fashion T- Shirt.
Leg Men’s Athletic Pants with
Zipper Pockets.
Eventure™ Woven and Stretch
Sandwich Mesh Trucker Hat in
Beach Design with Snap Closure.
Poly/Spandex ¾ Length
Compression Women’s Leggings
with Contrast Stitching and Woven
Jacquard Gold’s Gym Waistband .
Pinpoint Merchandising has managed the design, production and
Polyester and Ringspun Soft Cotton
60/40 Cotton Poly Blend Men’s
Ringspun Soft Cotton Men’s
fulfillment
ofwiththe
Gold’s Gear
lineT-since
2010. Licensed products
Men’s Tank Top
Contrasting
Fitted Fashion
Shirt.
Tank Top with Tagless Label.
Taping and Tagless Label.
include Men’s and Women’s Casual and Active Apparel, Fashion
Accessories, Gift and Novelty Items.
Sandwich Mesh Retro Stripe
Design with Snap Closure.
Eventure™ Woven Podium Hat
in Black with Hook and Loop
Closure.
Eventure™ Woven Visor with
Digital Camo Print and Hook
and Loop Closure.
Contact: Mike McQueeney | 513-791-5088 x 109 or 303-809-3929 |
[email protected] | Web: headsweats.com
Ringspun Soft Cotton Men’s
Tank Top with Tagless Label.
Contact: Michell McDonald | 1-800-521-2462 | [email protected]
Order online at GoldsGear.com/WHOLESALE | Web: goldsgear.com
Mesh Trucker Hat in Pink and
Lime with Snap Closure.
Headsweats Perspiration Technology Headwear® makes
washable, airlight, wicking hats, made of Headsweats own
proprietary Eventure™ fabric. Licensed products include
Performance Hats, Visors, Headbands and Beanies.
Contact: Gary Kaslow | 973-600-3444 | [email protected]
Web: tzengshyng.tumblr.com
Women’s Vintage Racerback
Tank with Distressed
Mesh Trucker Hat in Black and
Gold with Snap Closure.
200 Calories, 15g. Protein, 22g.
Carbohydrates, 7g. Fat
Made with All Natural Ingredients, No Sugar
Alcohols, No Transfat, and Gluten Free.
Sold in Packs of 12.
200 Calories, 15g. Protein, 22g.
Carbohydrates, 7g. Fat
Made with All Natural Ingredients, No Sugar
Alcohols, No Transfat, and Gluten Free.
Sold in Packs of 12.
PR Bar produces nutritional products for athletes. Their protein
bars are all-natural, gluten free, protein packed and an excellent
source of satisfying nutrition.
Contact: Christopher Kozak | 303-625-9525 | [email protected]
Web: prbar.com
AUTHORIZED GOLD'S GYM LICENSEES
To reduce counterfeit products being sold in the market and to avoid supporting infringers from diluting the Gold’s Gym
brand, all Franchisees should only buy product from vendors participating in the brand protection program moving forward.
Direct any inquiries to BRAND SENSE PARTNERS | [email protected] | (310) 867-7222
Back
50/50 Poly Cotton Blend
Sweatshirt in Light Charcoal
Burnout with Gold’s Gym
Classic Joe Logo.
Back
Sweatshirt in Dark Charcoal
Burnout with Classic Color
Back
Sweatshirt in Eclipse Burnout
with Silver Foil Gold’s Gym Logo.
Back
Sweatshirt in Sea Foam Burnout
with Gold Foil Gold’s Gym Logo.
Back
88% Polyester/12% Spandex
Active Stretch, Medium
Impact, Sports Bra with Mesh
Back for Ventilation and
Removable Cups.
50/50 Poly Cotton Blend Tank
in Charcoal Mineral Mesh
with Braided Back.
64% Nylon/27%
Polyester/9% Spandex
Active Stretch Seamless
Bikini Women’s Briefs
with Moisture Wicking
Technology. Sold in 2 Packs.
85% Polyester 15% Spandex
Active Stretch Men’s Short
Boxer Briefs with Mesh
Pouch and Cool Touch
Technology.
85% Polyester 15%
Spandex Active Stretch
Men’s Long Boxer Briefs
with Mesh Pouch and
Cool Touch Technology.
Back
Men’s and Women’s
Classic Flip Flops.
Sublimation Leggings in Gold
and Black. Also Available in
Magenta and Black, Aqua and
Black, and Blue and Black.
88% Polyester/12% Spandex,
Active Stretch, Medium Impact,
Sports Bra with Mesh Back for
Ventilation, Removable Cups,
and Reflective Graphics.
50/50 Poly Cotton Blend Tank
in Purple Mineral Mesh with
Braided Back and Silver Foil
Gold’s Gym Logo.
Signorelli is a full-service fashion and branding company.
Licensed products include Women’s Casual Apparel Including
Tops, Leggings and Hoodies.
Contact: Mitch Salzman | 323-435-8383 | [email protected]
Web: signorelli.com
Men’s and Women’s
Classic Slides.
Poly/Cotton Blend Men’s and
Women’s Socks with Moisture
Control/Mesh Ventilation, and
Select Cushion Comfort.
Sold in 3 Packs.
Microfiber Men’s and
Women’s Performance
Compression Socks.
Sold in 2 Packs.
80% Combed
Cotton/15%
Polyester/5% Spandex
Men’s Dress Socks.
Sold as 1 Pack.
United Legwear & Apparel Company designs, manufactures,
markets and distributed high quality legwear, apprel and
accessories. Licensed products include Men’s and Women’s
Performance Activewear, Underwear, Hosiery, Flip Flops & Slides.
Contact: Elena Botello | 212-391-4143 x 193 | [email protected]
Web: unitedlegwear.com
Meyer Dunlap LLC
50% Polyester 25% Cotton 25%
Rayon Laundered Fabric Unisex ¾
Raglan Shirt.
Rayon Laundered Fabric Women’s
Tank Top with Raw Edge Stitching.
Rayon Laundered Fabric Unisex ¾
Raglan Shirt.
100% Heavyweight Cotton Men’s
T- Shirt, Pre- Shrunk.
96% Cotton 4% Poly Cotton Nub
Jersey Women’s Vintage Tank Top.
Rayon Laundered Fabric Women’s
Tank Top with Raw Edge Stitching.
96% Cotton 4% Poly Cotton Nub
Jersey Women’s Vintage Tank Top.
100% Cotton Camo Printed Jersey
Ringer Men’s Tank Top.
X-treme Activewear has been a Gold’s Gym apparel and
accessories licensee for more than 20 years. Licensed products
include Men’s and Women’s Casual and Athletic Apparel, Hats,
Gym Bags, Towels and Promotional Items.
Meyer Dunlap is a full service provider of promotional products,
incentives, and in-store displays/signage for Gold’s Gym
franchisees and corporate locations. Licensed products include
Apparel, headwear, promotional items, signage, and much more!
Contact: David Palijo | 310-676-6300 or 888-594-6537 | xtremeactivewear@
att.net | Web: xtreme-goldsgym.com
Contact: Lorna Porter | 214.764.2012 | [email protected] |
Web: goldspromocoop.com
100% Cotton Camo Printed Jersey
Ringer Men’s Tank Top.
17
Title Sponsors
General Sessions
Breakouts
Special Convention Events
19
OVERVIEW OF BREAKOUT SESSIONS
Listed by Educational Track in Alphabetical Order
BUSINESS TRACK
Become an "Only One" Brand
with Scott Greenberg
Monday 2:45p - 3:15p | St Croix A
Developing New Gyms:
What Do I Build?
with Craig Sherwood
Wednesday 1:15p - 2:00p | Martinique
Developing New Gyms:
Where Do I Go?
with Craig Sherwood
Monday 1:30p - 2:15p | Barbados
Driving Local Media Coverage
with Lori Robinson and Leslie Norden
GOLD'SFIT™, GOLD'SCYCLE™ and
GOLD'S STUDIO™ for U.S. Gyms
with Aaron Cave and Craig Sherwood
Monday 11:15a - 12:00p | Barbados
Wednesday 11:15a - 12:00p | Barbados
How to Handle a Low Cost
Competitior in the Market:
Even When You Are One
with Sal Pellegrino
Monday 1:30p - 2:15p | St Croix B
Tuesday 4:00p - 5:15p | St Croix A
KPI's/Benchmarking
with Jay King and Brad Bean
Leadership: How to be an Effective
Club Manager
with Lara Gentry
Wednesday 11:15a - 12:00p | St Croix B
Wednesday 2:30p - 3:15p | St Croix B
Licensing - Domestic
with Michael Cobb and Brian Gum
Tuesday 11:15a - 12:00p | St Croix B
Tuesday 1:30p - 2:15p | St Croix B
P&L Breakdown: Maximizing Profits
with Brad Bean and Jay King
Tuesday 2:45p - 3:30p | Barbados
Survival of the Finest: Thriving During Times of
Change and Adversity
The Third Factor: The Mindset of High
Performance Franchisees
Monday 11:15a - 12:00p | St Croix A
BUSINESS & OPERATIONS
(INTERNATIONAL) TRACK
Building an Effective Learning & Development
Program For Your Team(International)
with Kevin Christie
Tuesday 2:45p - 3:30p | Martinique
GOLD'SFIT™, GOLD'SCYCLE™ and GOLD'S
STUDIO™ for International Gyms
with Aaron Cave and Kevin Christie
Wednesday 1:15p - 2:00p | Barbados
Licensing - International
with Mike Cobb and Brian Gum
OVERVIEW OF
BREAKOUT SESSIONS
OPERATIONS TRACK
Best Practice: Onboarding New Employees
Moderated by Andy Sheehy
Tuesday 2:45p - 3:30p | St Croix A
Creating a Thriving Workplace with Employees
Who Are All In
GGX: Acquisition, Retention & Ancillary
Revenue
with Dean Pappous and Troy Ackerman
Monday 11:15a - 12:00p | Martinique
Tuesday 11:15a - 12:00p | Barbados
The New Gold's Gym University
with Lara Gentry
Monday 11:15a - 12:00p | St Croix B
SALES TRACK
ClubOS Technology Session: Gold's Path
with Gabe Conville and Adam Zeitsiff
Getting the Most Out of Your Outreach Efforts
and Grand Opening Events
with Michelle Micheletti
Wednesday 11:15a - 12:00p | St Croix A
GOLD'S PATH
with Kelly Cortinas and Brad Bean
Tuesday 11:15a - 12:00p | St Croix A
myPATH Online 2.0
with Matt Holder
Wednesday 1:15p - 2:00p | St Croix A
Online Marketing: Best Practices
with Matt Holder
Retail: Leveraging Apparel for Growth
with Jeff Gloor
Wednesday 2:30p - 3:15p | Barbados
Retail: Maximizing Revenue per Workout
Through Concessions
with Jeff Gloor
Sales Team Pay
with Lara Gentry and Dean Pappous
Monday 4:00p - 5:15p | Martinique
Selling PT: Growing Active Clients
with Dean Pappous
Monday 1:30p - 2:15p | Martinique
Knowing Our BEST Members
with Jennifer Herskind and Kelli Anstine
Tuesday 11:15a - 12:00p | Martinique
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MY BREAKOUT CHOICES
Customize your convention educational sessions
MONDAY
11:15a - 12:00p
1:30p - 2:15p
2:45p - 3:15p
4:00p - 5:15p
TUESDAY
10:15a - 12:00p
1:30p - 2:15p
2:45p - 3:30p
4:00p - 5:15p
WEDNESDAY
11:15a - 12:00p
1:15p - 2:00p
2:30p - 3:15p
3:30p - 4:15p
YOUR BREAKOUT SESSION SPEAKERS
Listed Alphabetically
Trever Ackerman
Vice President - Marketing, Les Mills US
T rever serves as Vice President, Marketing for Les Mills US where he oversees the Company’s
U.S. marketing and communications efforts. A non-traditional marketer, Trever focuses his
efforts on connecting marketing and communications with both top and bottom line growth. He
is passionate about building high-performing teams, helping people move more and providing
opportunities to give back to our communities. Trever holds an MBA from Georgia State University
and a BSBA from the University of Denver.
Kelli Anstine
SVP/Director of Experience Planning, Bernstein-Rein
Kelli has been building brands and driving customer/member acquisition for over 20 years. She
has experience turning consumer data into actionable insights and developing strategies that drive
actions and engagement across paid, earned and owned media.
Brad Bean
VP of Operations, Gold's Gym
Brad stumbled into the fitness industry in 2007, starting as a GM for Gold’s. His experience as
a journalist reaffirmed to him that getting the facts are important, no matter the business, but
especially retail. “Why are you here?” “Why today?” and “How do you want me to help?” are
invaluable questions to have the answers to.
Aaron Cave
Senior Director of Group Training, Gold's Gym
Since joining the company in 2014, Aaron has grown the GOLD’SFIT™ program from 5 to 34
locations. In 2016, Aaron led the development of the GOLD’S STUDIO™ program, a unique
training community for Gold’s Gym members with all-inclusive access to enhanced group training
programs, including GOLD’SFIT™ and GOLD’SCYCLE™.
Kevin Christie
Director , International Franchising, Gold's Gym
Kevin has 20 years of experience with Gold's Gym developing and leading teams around the
world. Throughout his career, Kevin has worked as FM, GM, Regional Manager, Franchise
Business Consultant and Executive level leadership in the U.S., Europe, Russia and the Middle
East. Kevin is a Certified Franchise Executive and enjoys working to expand Gold's Gym around
the globe.
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Michael Cobb
Chief Marketing Officer, Gold's Gym
Michael is a passionate leader with robust experience transforming brands, companies and
cultures. Working to solve business challenges across multiple industries and channels has
provided him with the opportunity to “activate” brands with solutions that attract customers,
inspire stakeholders and create community." Michael is honored to lead enterprise Marketing,
Corporate Wellness and Licensing for Gold’s Gym.
Gabe Conville
National Account Executive, Club OS
Gabe is well versed in all things Club OS, the all-in-one health club platform providing lead
generation and acquisition, follow-ups, email marketing, business intelligence metrics, scheduling
and fitness tracking. Dedicated to guiding health clubs towards success with Club OS, Gabe has
helped over 1,000 clubs reach their full sales potential.
Kelly Cortinas
Director of Franchise Operations, Gold's Gym
Kelly has worked in the fitness industry for 20 years with 15 of those being with Gold's Gym. She
brings vast knowledge to key areas such as Operations and Sales and can speak from experience
having worked in almost every aspect of the gym business.
Lara Gentry
Senior Director of Human Resources, Gold's Gym
Lara brings 28 years of luxury hospitality Operations and HR management to our Gold’s Gym team
since joining the company in 2012. She spent 17 years with Four Seasons Hotels working both
internationally and in the US in multiple hotels. Just prior to joining our team she spent 10 years
with the Melrose/Warwick Hotel group managing HR for their hotels.
Jeff Gloor
Director of Operations, Gold's Gym
Jeff joined Gold’s with more than 20 years of retail experience from Dunkin’ Brands and
Blockbuster, where he held positions in operations, marketing, merchandising, strategic planning
and product.
Scott Greenberg
Motivational Business Speaker
Discussing both skill set and mindset, Scott helps business leaders and their teams elevate
performance and grow their companies. He challenges conventional thinking and gets people
immediately focused on the ideas and action that matter most.
In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. His
company regularly ranks among the top grossing operations in California and has won the Edible
Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000
franchisees worldwide.
Scott received his bachelor’s degree from UCLA and was awarded a scholarship to attend
graduate film school at New York University. He was diagnosed with cancer after only one
semester and returned to California for treatment. After successfully beating the disease, he
celebrated by running the Los Angeles Marathon to raise money for cancer research.
Brian Gum
Vice President, Brand Sense Partners (BSP)
Brian leads BSP's Licensing & Brand Strategy practice where he helps brands tap into unrealized
growth opportunities through licensing and marketing partnerships. Brian is a graduate of
Columbia University and the Kellogg School of Management.
Jennifer Herskind
VP Marketing, Acquisition and Engagement, Gold's Gym
Jennifer has a 20+ year track record of building brands and driving business results
in multiple industries for both corporate and franchise organizations. She has used
actionable consumer insights to develop strategies across media, promotions, product
marketing, CRM and pricing to influence consumer behavior.
Matt Holder
Director of Digital Marketing, Gold's Gym
Matt brings over 20 years of digital marketing experience having worked with companies
such as GE Capital, Sabre Holdings, Centex Home Equity and The Dallas Morning News. His
responsibilities include leading the brand’s overall digital marketing strategy, which spans across
all digital channels.
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Jay King
Senior Vice President, US West, Gold's Gym
Having worked in the fitness industry for over 16 years Jay has gained extensive experience by
holding key positions throughout his tenure from General Manager through Regional VP. With
multi-unit P&L development and oversight, Jay has been able to identify key success metrics
across all functions of operations, sales, and fitness to assist in delivering sustainable results.
Michelle Micheletti
Regional Marketing Director, Gold's Gym
Michelle has over 15 years of experience in field marketing, eight of them at Gold’s Gym. She has
broad experience across the marketing mix including advertising, promotion, and local events/
outreach marketing.
Leslie Norden
Media Relations Manager, MWWPR
Leslie brings more than 10 years of experience driving media coverage for companies. She leads
the Gold’s Gym media activities, helping to keep Gold’s Gym at the forefront of conversations
today.
Dean Pappous
Chief Operating Officer, Gold's Gym
Dean joined Gold’s in 2016. Previously, he served as Senior VP for 24 Hour Fitness where
he developed and implemented strategy for the Los Angeles, Texas, and East Coast regions
(consisting of 162 locations, $550mm in revenue and 8,000 team members). His leadership of
those markets led to record customer and revenue growth through improved acquisition and
retention.
Sal Pellegrino
National Account Specialist
Sal has been fortunate to be in the health and fitness industry for 30+ years. He is a wealth
of information and has a keen eye for industry trends and knowledge of new competitors in
the fitness space. Previously, Sal owned and operated two fitness centers in New York. After
that, he was the northeast manager for StairMaster for 13 years, then moved to Precor for 12
years focusing on national accounts. He was national sales director for Les Mills International
and then spent six years with Star Trac Fitness as director of Key Accounts. His positions in
the vendor space afford him the opportunity to view new club designs, special programs and
competitive trends.
Dave Reiseman
VP Marketing, Brand Communications, Gold's Gym
Dave is an award-winning marketing executive who has been bleeding Gold since 2002. He is
responsible for driving all brand-level marketing and communications efforts for Gold’s Gym and
our 650 gyms worldwide. This includes growing the brand’s reach and enterprise sales through
consumer insight-inspired campaigns, content, promotions, product launches and strategic
partnerships. He also tells bad jokes at awards night.
Lori Robinson
Senior Vice President, MWWPR
Lori has more than 20 years of experience securing local media coverage for corporations to
local businesses and knows what captures a reporter’s interest. She leads the Gold’s Gym public
relations efforts at the agency.
Andrew Sheehy
Industry expert Andrew Sheehy has 25 years of experience in the health club arena and has visited
over 350 gyms both domestically and internationally. He has been involved extensively in the on
boarding practice of both employees and members for hundreds of clubs across the country.
Andrew will be moderating as your fellow franchisees divulge Gold’s Gym’s best practices in that
area.
Craig Sherwood
SVP Franchising, Gold's Gym
Craig has 17+ years of assisting franchisees select sites, negotiate leases, and design/build
facilities that are a great reflection of the brand.
Adam Zeitsiff
Chief Information Officer, Gold's Gym
Adam has 20+ years of experience as a senior-level technology executive, including 12 in the
fitness industry. He brings a wealth of infrastructure, software, technology and management skills
to the Gold’s Gym team. Adam draws upon his previous C-Level experience operating multiple
technology companies to deploy software and technology solutions that drive business growth,
improve profits and increase customer engagement.
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SCHEDULE | Saturday & Sunday - International
International Franchisees
Spend a half day with
your fellow International
Franchisees and their staff
with Education sessions
designed just for you.
SATURDAY, JULY 9
6:00p - 7:00p
International Reception
at The Parlor Lounge, Mirage
BRANDON BEAN
CEO, Gold's Gym
SUNDAY, JULY 10
11:00a 12:00p
St Croix A
International Education
Welcome & Introductions
CEO Message and Company Vision
SVP Message and International Growth Strategy
12:00p - 1:00p International Networking LUNCH
St Croix B
1:00p - 5:00p International Franchisee Education
2016 Industry Trends – Sal Pellegrino
St Croix A
CRAIG SHERWOOD
SVP Franchising,
Gold's Gym
Functional Training - 7 Keys to Success – Mathew
Januszek, Escape Fitness
Best Practices Sharing Goals & Platform
Best Practices from our International Gold’s Gyms
– Topics include: Marketing, Events, Membership
Sales, Personal Training, Lead Generation, and
Financial Benchmarking & KPI’s
Member Experience Management / my VOICE
Benefits and How to Get Started
KEVIN CHRISTIE
Director, International
Franchising, Gold's Gym
SCHEDULE | Monday
MONDAY, JULY 11
6:30a - 8:30a
Early Morning Workout
9:30a - 11:00a Opening General Session
11:15a 12:00p
Breakout Sessions
The Third Factor: The Mindset of High Performance Franchisees
GGX: Acquisition, Retention & Ancillary Revenue
GOLD'SFIT™, GOLD'SCYCLE™ and GOLD'S STUDIO™ for US Gyms
The New Gold's Gym University
12:00p - 1:00p LUNCH in the Grand Ballroom
1:30p - 2:15p
Breakout Sessions
Developing New Gyms: Where Do I Go?
Creating a Thriving Workplace With Employees Who Are All In
How to Handle a Low Cost Competitor in the Market: Even When You Are
One
Selling PT: Growing Active Clients
2:45p - 3:30p
Breakout Sessions
Become an "Only One" Brand: How to Own Your Sector by Creating the
Ultimate Customer Experience
Retail: Maximizing Revenue Per Workout Through Concessions
KPI's/Benchmarking
4:00p - 5:15p
Breakout Sessions
Retail: Leveraging Apparel for Growth
Sales Team Pay
Survival of the Finest: Thriving During Times of Change Adversity
Online Marketing Best Practices
7:00p - 10:00p Welcome Reception Omnia at Caesar's Palace
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GENERAL SESSION | Monday
OPENING GENERAL SESSION
9:30a - 11:00a | GRAND BALLROOM
KICK OFF THE 2016 CONVENTION with an exciting update
on the Gold’s Gym brand and a powerful message on the
connections between you and your members.
Gold’s Gym CEO Brandon Bean and Senior Vice President of
Franchising Craig Sherwood will share brand highlights from
around the world, preview new initiatives that will change the
way we serve our members and discuss how Gold’s Gym will
lead the industry into 2017 and beyond.
BRANDON BEAN
CEO, Gold's Gym
CRAIG SHERWOOD
SVP Franchising
Scott McKain, an internationally-known business leader,
author and customer experience expert, will then show the
connections between you and your members and how to
stand out and move up, regardless of the economic climate
in the fitness industry.
CREATE DISTINCTION
The Ultimate Customer Experience
How do you succeed in this hyper-competitive market?
You must create distinction in sales, customer service,
leadership, and organizational culture.
Scott McKain is an internationally known authority who helps
organizations create distinction in every phase of business and
teaches the “Ultimate Customer Experience.”
Scott is the founder of a consulting and training company that
explores the role of ultimate customer experiences in creating
enhanced client retention and revenue, and is the author of
three Amazon.com #1 business bestsellers; all teaching how to
expand profits, increase sales, and engage customers.
SCOTT MCKAIN
Keynote Speaker
McKain’s latest book, released by publisher McGraw-Hill
and titled 7 Tenets of Taxi Terry, provides the specific steps
for every employee to create and deliver ultimate customer
experiences.
BREAKOUT SESSIONS | Monday
Monday: 11:15a - 12:00p
Breakout Session - Business Track - St Croix A
THE THIRD FACTOR:
The Mindset of High Performance Franchisees
SCOTT GREENBERG
SCOTT GREENBERG
Why is it that in the same external conditions, with similar operations, some
franchisees thrive while others flounder? The difference is the third factor –
mindset — the way we manage the thoughts and emotions that impact everything
we do.
Monday: 11:15a - 12:00p
Breakout Session - Operations Track - Martinique
GGX
Acquisition, Retention and Ancillary Revenue
DEAN PAPPOUS
COO, Gold's Gym
TREVOR ACKERMAN
Vice President of Marketing, Les Mills US
DEAN PAPPOUS
TREVOR ACKERMAN
The relationship between GGX and profit growth - a simple
"how to".
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Monday: 11:15a - 12:00p
Breakout Session - Business Track - Barbados
GOLD'SFIT™, GOLD'SCYCLE™ and GOLD'S
STUDIO™ FOR U.S. GYMS
AARON CAVE
CRAIG SHERWOOD
AARON CAVE
CRAIG SHERWOOD
Learn how to implement our unique group training programs,
GOLD’SFIT/GOLD'SCYCLE to increase member retention,
build strong community, and increase revenue and
profitability at the gym level.
Monday: 11:15a - 12:00p
Breakout Session - Operations Track - St Croix B
THE NEW GOLD'S GYM UNIVERSITY (GGU)
Maximizing the Value of Your Learning Management System
LARA GENTRY
LARA GENTRY
GGU as an onboarding and continuing education best-practice to increase
performance and reduce turnover. Take advantage of capability enhancements
following a major system upgrade in 2015. Overview of current courseware
with emphasis on recently developed materials. Learn how easy it is to get your
organization enrolled in GGU.
Monday: 1:30p - 2:15p
DEVELOPING NEW GYMS:
Where Do I Go?
CRAIG SHERWOOD
CRAIG SHERWOOD
With big box retailers like KMART, Sears, and Sports Authority closing units
nationwide, there is a flood of big box locations on the market. This session will
explore site selection, beginning from an examination of our core demographics
and leading to an “A” location for your Gold’s Gym.
Monday: 1:30p - 2:15p
Breakout Session - Operations Track - St Croix A
CREATING A THRIVING WORKPLACE
With Employees Who Are All In
SCOTT GREENBERG
SCOTT GREENBERG
Many employers complain that the hardest part of their job is motivating their
people. For decades bosses have complained, “You just can’t find good help
these days.” Yes you can. The trick isn’t finding good help. It’s cultivating it.
This session will explore best practices for recruiting, connecting with and inspiring
employees to care. You’ll learn how to build a loyal team of employees who feel
personally invested in the success of your organization. In fact, they’ll consider
it their organization. Engage them at that level, and you’ll have the ultimately
employee all-star team.
Monday: 1:30p - 2:15p
Breakout Session - Business Track - St Croix B
HOW TO HANDLE A LOW
COST COMPETITOR IN THE
MARKET: Even When
You Are One
SAL PELLEGRINO
National Accounts Specialist
SAL PELLEGRINO
Faced with a new competitor? Even
worse, it’s one of the large national
or regional chains coming to your
market – at a lower cost! Sal Pellegrino walks participants through five case
studies in which clubs faced low cost competitors and demonstrates real world
survival tactics necessary to thrive in a competitive marketplace. This session is
essential for owners, directors, and managers hoping to preemptively prepare for
inevitable changes. Don’t miss this informative session with one of the industry’s
finest suppliers.
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Monday: 1:30p - 2:15p
Breakout Session - Sales Track - Martinique
SELLING PT:
Growing Active Clients
DEAN PAPPOUS
COO, Gold's Gym
A bottom-up, sustainable approach to active client and profit growth.
DEAN PAPPOUS
Monday: 2:45p - 3:30p
BECOME AN "ONLY ONE" BRAND
How to Own Your Sector by Creating
the Ultimate Customer Experience
SCOTT GREENBERG
SCOTT GREENBERG
Lots of companies compete for the same customers. The brands that get the most
business are the ones who go beyond products and services, and instead offer
customers an entire experience that appeals to both the head and heart.
Monday: 2:45p - 3:30p
Breakout Session - Sales Track - Barbados
RETAIL:
Maximizing Revenue Per Workout Through Concessions
JEFF GLOOR
JEFF GLOOR
Learn and share best practices on how to implement low cost solutions to grow
revenue per workout from your members through “productized personal training”
and higher attachment rates.
Monday: 2:45p - 3:30p
KPI'S / BENCHMARKING
JAY KING
Senior VP, US West, Gold's Gym
JAY KING
Identify and utilize the right performance measurements to guide behaviors
that lead to strong financial results while also breaking down Gold’s Corporate
benchmarks for success.
35
Monday: 4:00p - 5:15p
RETAIL:
Leveraging Apparel for Growth
JEFF GLOOR
JEFF GLOOR
See how Gold's Gym is tapping into current "athleisure" trends to reset and
grow this hot category. Session will include vendor presentations and samples
available for order for your club.
Monday: 4:00p - 5:15p
SALES TEAM PAY
LARA GENTRY
DEAN PAPPOUS
COO, Gold’s Gym
LARA GENTRY
DEAN PAPPOUS
Pay structure considerations for commission, salaried,
and tiered approaches to achieve balance and reduce
turnover. Learn about the impact of demographics on
appropriate compensation and how to instill a sense of
ownership and pride through incentives.
Monday: 4:00p - 5:15p
SURVIVAL OF THE FINEST:
Thriving During Times of Change and Adversity
SCOTT GREENBERG
SCOTT GREENBERG
The phrase “Survival of the Fittest” doesn’t refer to those who are the strongest
or smartest, but to those most adaptable to change. But instead of adapting
intelligently, too many people react emotionally, leading to poor operational
decisions.
During this program, Scott will outline critical survival skills that will help your
group develop the resilience and flexibility to thrive. This enjoyable, content-rich
program is filled with humor, stories and strategies that will give your group the
emotional boost they need to move forward.
Monday: 4:00p - 5:15p
Breakout Session - Sales Track - St Croix B
ONLINE MARKETING
Best Practices
MATT HOLDER
MATT HOLDER
Learn the latest strategies and best practices for marketing and advertising your
gym online. In this session, we’ll discuss tactics such as local Search Engine
Marketing (pay-per-click), search engine optimization, social media advertising,
lead generation landing pages, and online business directories.
37
WELCOME RECEPTION | Monday
GOLD’S GYM IS BACK
IN LAS VEGAS and we
are doing it BIG!
Join us at our Welcome Reception
at OMNIA at Caesars Palace. Voted
the “Best New Nightclub” in Vegas
Magazine, the OMNIA is just a 10-15
minute walk from our hotel.
Start Convention 2016 off right by
joining us at the OMNIA that features
a gigantic kinetic LED chandelier
that ascends, descends, morphs
and transforms to the beat!
Drink, eat and dance the night away...
WELCOME RECEPTION | Monday
Fun times at 2015's 50th Anniversary Convention!
HOW TO GET TO THE WELCOME RECEPTION
(Located inside Caesars Palace Hotel, next door to the Mirage)
Exit the Mirage front doors and walk to the right. Walk
until you see the Forum Shops on your right. Enter the
first door. Omnia Nightclub is located inside and to your
right.
Walk will only take 12-14 minutes from the Mirage front
door or there are always cabs.
39
SCHEDULE | Tuesday
TUESDAY, JULY 12
6:30a - 8:30a
9:30a - 11:00a General Session - Marketing
11:15a 12:00p
Breakout Sessions
GOLD'S PATH
GGX: Acquisition, Retention & Ancillary Revenue
Knowing Our BEST Members
Licensing - International
12:15p - 1:00p LUNCH in the Grand Ballroom
1:30p - 2:15p
Breakout Sessions
myPATH Online 2.0
GOLD'SFIT™, GOLD'SCYCLE™ and GOLD'S STUDIO™ for
International Gyms
Retail: Maximizing Revenue Per Workout Through Concessions
Licensing - Domestic
2:45p - 3:30p
Breakout Sessions
Building an Effective Learning and Development Program for Your Team
Best Practice: Onboarding New Employees
P&L Breakdown: Maximizing Profits
Licensing - Domestic
4:00p - 5:15p
Breakout Sessions
The New Gold's Gym University (GGU)
How to Handle a Low Cost Competitor in the Market:
Getting the Most Out of Your Outreach and Grand Opening Events
GOLD'S PATH
Evening
FREE NIGHT
GENERAL SESSION
9:30a - 11:00a | GRAND BALLROOM
Marketing
With Michael Cobb and Dave Reiseman
MICHAEL COBB
Chief Marketing Officer
DAVE REISEMAN
VP of Marketing, Brand
Communications
Join our executive marketing team for a big picture update on
all of the Gold’s Gym marketing initiatives that will drive our
brand over the next year. You’ll see how a blend of powerful
creative, research-inspired insights, innovative technology
and new partnerships will help elevate the brand and allow us
to better compete in the ever changing fitness industry. From
GOLD’SPATH to online lead generation to new campaigns
designed to make your doors swing, this seminar is a must for
all gym owners and their marketing teams!
BREAKOUT SESSIONS | Tuesday
Tuesday: 11:15a - 12:00p
Breakout Session - Sales Track - St Croix A
GOLD'S PATH
KELLY CORTINAS
BRAD BEAN
KELLY CORTINAS
BRAD BEAN
This is your chance to learn all about the new GOLD’S PATH program and how it will be a gamechanger for your club and the Gold’s Gym brand! We will cover all of the program’s key components
including: The new sales preso, the myPATH activation session, GOLD’S PATH marketing materials,
member promises, training materials, ClubOS integration and email cadences. You’ll hear insight from
the recent GGI rollout and learn how you can bring the program into your club. GOLD’S PATH will
change the way we serve our members and be a true differentiator for the brand, so don’t miss this
chance to see how you can leverage it to drive your business!
Tuesday: 11:15a - 12:00p
Breakout Session - Operations Track - Barbados
GGX
Acquisition, Retention and Ancillary Revenue
DEAN PAPPOUS
COO, Gold's Gym
TREVOR ACKERMAN
Vice President of Marketing, Les Mills US
DEAN PAPPOUS
TREVOR ACKERMAN
The relationship between GGX and profit growth - a simple
"how to".
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Tuesday: 11:15a - 12:00p
KNOWING OUR BEST MEMBERS
JENNIFER HERSKIND
VP Marketing, Acquistion & Engagement, Gold's Gym
KELLI ANSTINE
JENNIFER HERSKIND
KELLI ANSTINE
Gain actionable insights on the demographics, psychographics and media consumption habits of the
Gold’s Gym Best Members. Understand potential marketing adjustments that could help you better
connect with your best prospects, with an effective message at the right time across the most effective
channels.
Tuesday: 11:15a - 12:00p
LICENSING
Domestic
MICHAEL COBB
BRIAN GUM
Vice President, Brand Sense Partners
MICHAEL COBB
BRIAN GUM
Learn how to bring the Gold’s Gym brand to life with
domestic authorized and approved licensees, while
maximizing profits.
Tuesday: 1:30p - 2:15p
myPATH ONLINE 2.0
MATT HOLDER
MATT HOLDER
As a key component of GOLD’S PATH, myPATH Online has been improved and
optimized for a much better user experience. Join this session to learn about
all the new features of the myPATH Website and Mobile App, and how your
members can now find their path to fitness success.
Breakout Session - Business (International) Track - Martinique
GOLD'S STUDIO™ For International Gyms
AARON CAVE
Senior Director of Group Fitness, Gold's Gym
KEVIN CHRISTIE
Director, International Franchising, Gold's Gym
AARON CAVE
KEVIN CHRISTIE
Learn to use our unique group training program
GOLD’SFIT to increase member retention, build a
strong community, and add increase revenue and
profitability at the gym level.
RETAIL:
Maximizing Revenue Per Workout through Concessions
JEFF GLOOR
JEFF GLOOR
Learn and share best practices on how to implement low cost solutions to grow
revenue per workout from your members through “productized personal training”
and higher attachment rates.
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LICENSING
Domestic
MICHAEL COBB
BRIAN GUM
MICHAEL COBB
BRIAN GUM
maximizing profits.
Breakout Session - Operations (International) Track - Martinique
INTERNATIONAL: BUILDING AN EFFECTIVE LEARNING &
DEVELOPMENT PROGRAM For Your Team
KEVIN CHRISTIE
Director, International Franchising, Gold's Gym
KEVIN CHRISTIE
Learn what topics to teach, how to teach it, when to teach and how to measure
effectiveness.
Breakout Session - Operations Track - St Croix A
BEST PRACTICE:
Onboarding New Employees
Multiple-Unit Gym Owners
Brian G. Morris, VP of Sales, Gold's Gym SoCal Group from California
Dave Kenyon, General Manager, Gold's Gym Dutchess County - New York
Moderator: ANDREW SHEEHY
ANDREW SHEEHY
Creating a culture that reduces employee turnover. Listen to your fellow franchisee
experts that have been successful in reducing turnover during onboarding.
P&L BREAKDOWN:
Maximizing Profits
JAY KING
BRAD BEAN
JAY KING
BRAD BEAN
If you are fully experienced in P&L management or just beginning, you will gain valuable insight as we
break down the profit and loss statement which can lead to stronger results in revenue management,
expense efficiency, and margin growth for your business.
LICENSING
International
MICHAEL COBB
BRIAN GUM
MICHAEL COBB
BRIAN GUM
maximizing profits.
45
Breakout Session - Operations Track - Martinique
THE NEW GOLD'S GYM UNIVERSITY (GGU)
Maximizing the value of your learning management system in
support of mission accomplishment
LARA GENTRY
LARA GENTRY
GGU as an onboarding and continuing education best-practice to increase
performance and reduce turnover. Take advantage of capability enhancements
following a major system upgrade in 2015. Overview of current courseware
with emphasis on recently developed materials. Learn how easy it is to get your
organization enrolled in GGU.
HOW TO HANDLE A LOW COST COMPETITOR IN THE
MARKET:
SAL PELLEGRINO
National Account Specialist
SAL PELLEGRINO
Faced with a new competitor? Even worse, it’s one of the large national or
regional chains coming to your market – at a lower cost! Sal Pellegrino walks
participants through five case studies in which clubs faced low cost competitors
and demonstrates real world survival tactics necessary to thrive in a competitive
marketplace. This session is essential for owners, directors, and managers hoping
to preemptively prepare for inevitable changes. Don’t miss this informative session
with one of the industry’s finest suppliers.
GETTING THE MOST OUT OF YOUR OUTREACH EFFORTS
AND GRAND OPENING EVENTS
MICHELLE MICHELETTI
MICHELLE MICHELETTI
How to effectively plan, execute, and evaluate local outreach events such
as 5K’s (run or walk), sports sponsorships, and community festivals. Setting
realistic outreach goals in light of available resources and determining roles
and responsibilities. Grand opening events, from initial vision to successful
execution. Techniques for the efficient gathering of valuable data during and after
an event to gauge success and inform adjustments to future event planning.
Breakout Session - Operations Track - St Croix B
GOLD'S PATH
KELLY CORTINAS
BRAD BEAN
KELLY CORTINAS
BRAD BEAN
This is your chance to learn all about the new GOLD’S PATH program and how it will be a game-changer
for your club and the Gold’s Gym brand! We will cover all of the program’s key components including:
The new sales preso, the myPATH activation session, GOLD’S PATH marketing materials, member
promises, training materials, ClubOS integration and email cadences. You’ll hear insight from the recent
GGI rollout and learn how you can bring the program into your club. GOLD’S PATH will change the way
we serve our members and be a true differentiator for the brand, so don’t miss this chance to see how
you can leverage it to drive your business!
47
Memories of our
50th Anniversary
"Back to School"
Welcome Reception
at Gilley's in Dallas
SCHEDULE | Wednesday
WEDNESDAY, JULY 13
6:30a - 8:30a
9:00a - 11:00a Breakfast and General Session
Keynote: Kris "Tanto" Paronto, U.S. Army Ranger
11:15a Breakout Sessions
GOLD'SFIT™, GOLD'SCYCLE™ and GOLD'S STUDIO™ for U.S. Gyms
12:00p
Getting the Most Out of Your Outreach and Grand Opening Events
Leadership: How to Be an Effective Club Manager
Corporate Wellness
12:00p - 1:00p
1:15p - 2:00p
LUNCH in the Grand Ballroom
Breakout Sessions
GOLD'SFIT™, GOLD'SCYCLE™ and GOLD'S STUDIO™ for International Gyms
Knowing Our BEST Members
myPath Online 2.0
Developing New Gyms: What Do I Build?
2:30p - 3:15p
Breakout Sessions
Retail: Leveraging Apparel for Growth
KPI's/Benchmarking
Selling PT: Growing Active Clients
Leadership: How to Be an Effective Club Manager
3:30p - 4:15p
Breakout Sessions
Online Marketing Best Practices
Corporate Wellness
ClubOS: Technology Session
6:30p - 9:00p
Awards Dinner
49
GENERAL SESSION | Wednesday
GENERAL SESSION
9:00a - 11:00a
GRAND BALLROOM
SESSION SPONSOR
BOTTOM UP LEADERSHIP
And How it Saved Lives in Benghazi
With Keynote Speaker, Kris "Tanto" Paronto
Hero. Veteran. Author. Speaker. US Army Ranger.
Security and Military Consultant | Hero of Benghazi Attack
Author of 13 HOURS IN BENGHAZI, A FIRSTHAND ACCOUNT OF
WHAT REALLY HAPPENED
KRIS "TANTO" PARONTO
Kris Paronto - “Tanto” as he is affectionately known in security
contracting circles - is a former Army Ranger from 2nd Battalion 75th
Ranger Regiment and private security contractor who has deployed
throughout South America, Central America, the Middle East and North
Africa. He also worked with the US Government’s Global Response Staff
conducting low profile security in high threat environments throughout
the world.
Mr. Paronto was part of the CIA annex security team that responded
to the terrorist attack on the US Special Mission in Benghazi, Libya,
September 11th, 2012, helping to save over 20 lives while fighting off
terrorists from the CIA Annex for over 13 hours. Mr. Paronto’s story
is told in the book “13 Hours” written by Mitchell Zuckoff and his five
surviving annex security team members.
In this keynote address, Kris uses his experiences in Benghazi that
taught him the importance of being able to depend and trust his team,
especially in times of major crisis. From combat to business, Kris shares
techniques, stories, and lessons he learned from having a strong team
under fire.
The harrowing, true account from the
brave men on the ground who fought
back during the Battle of Benghazi.
13 HOURS presents, for the first time
ever, the true account of the events of
September 11, 2012, when terrorists
attacked the US State Department
Special Mission Compound and a
nearby CIA station called the Annex in
Benghazi, Libya.
TRADE AREA ANALYSIS AND MAPPING
GREG DOWD, Epsilon, Session Sponsor
EPSILON is a global leader in turning data-driven marketing
interact. Identifying the member
into lasting relationships. Understand how to determine who
benefits should trump goals for
your members are and understand their needs and perspective.
individual products or channels.
Do a detailed analysis on where your members live, their
GREG DOWD
demographics, their purchase habits and how they prefer to
BREAKOUT SESSIONS | Wednesday
Wednesday: 11:15a - 12:00p
GOLD'S STUDIO™ For U.S. Gyms
AARON CAVE
CRAIG SHERWOOD
AARON CAVE
CRAIG SHERWOOD
Learn how to implement our unique group training
programs, GOLD’SFIT/GOLD'SCYCLE to increase
member retention, build strong community, and increase
revenue and profitability at the gym level.
GETTING THE MOST OUT OF YOUR OUTREACH
AND GRAND OPENING EVENTS
MICHELLE MICHELETTI
MICHELLE MICHELETTI
How to effectively plan, execute, and evaluate local outreach events such
as 5K’s (run or walk), Sports Sponsorships, and community festivals. Setting
realistic outreach goals in light of available resources and determining roles
and responsibilities. Grand opening events, from initial vision to successful
execution. Techniques for the efficient gathering of valuable data during and after
an event to gauge success and inform adjustments to future event planning.
51
LEADERSHIP:
How to be an Effective Club Manager
LARA GENTRY
LARA GENTRY
The leadership component of a successful gym, including critical leadership skill
sets. The benefits of affirmation over intimidation, and how to foster the learning
and growth of new and existing team members through positive feedback. The
relationship between management and leadership, leading by example, and
establishing credibility through actions.
BREAKOUT SESSIONS |Wednesday
Wednesday: 1:15p - 2:00p
Breakout Session - Business (International) Track - Barbados
GOLD'S STUDIO™ For International Gyms
AARON CAVE
KEVIN CHRISTIE
Director, International Franchise, Gold's Gym
AARON CAVE
KEVIN CHRISTIE
Learn to use our unique group training program GOLD’SCYCLE to increase member retention, build a
strong community, and add increase revenue and profitability at the gym level.
KNOWING OUR BEST MEMBERS
JENNIFER HERSKIND
VP Marketing, Acquistion & Engagement, Gold's Gym
KELLI ANSTINE
JENNIFER HERSKIND
KELLI ANSTINE
Gain actionable insights on the demographics, psychographics and media consumption habits of the
Gold’s Gym Best Members. Understand potential marketing adjustments that could help you better
connect with your best prospects, with an effective message at the right time across the most effective
channels.
53
MyPATH ONLINE 2.0
MATT HOLDER
MATT HOLDER
As a key component of GOLD’S PATH, myPATH Online has been improved and
optimized for a much better user experience. Join this session to learn about
all the new features of the myPATH Website and Mobile App, and how your
members can now find their path to fitness success.
Breakout Session - Business Track - Martinique
DEVELOPING NEW GYMS:
What Do I Build?
CRAIG SHERWOOD
CRAIG SHERWOOD
Take a virtual tour of the new gym prototype and get an introduction of the new
Design Manual (manual to be provided on thumb drive to atttendees). This tool
will help make the design phase easier while ensuring what is built meets Gold’s
Gym brand standards.
RETAIL:
Leveraging Apparel for Growth
JEFF GLOOR
JEFF GLOOR
See how Gold's Gym is tapping into current "athleisure" trends to reset and
grow this hot category. Session will include vendor presentations and samples
available for order for your club.
Breakout Session - Business Track - Martinique
KPI'S / BENCHMARKING
JAY KING
Identify and utilize the right performance measurements to guide behaviors
that lead to strong financial results while also breaking down Gold’s Corporate
benchmarks for success.
JAY KING
SELLING PT:
Growing Active Clients
DEAN PAPPOUS
COO, Gold's Gym
A bottom up, sustainable approach to active client and profit growth.
DEAN PAPPOUS
LEADERSHIP:
How to be an Effective Club Manager
LARA GENTRY
LARA GENTRY
The leadership component of a successful gym, including critical leadership skill
sets. The benefits of affirmation over intimidation, and how to foster the learning
and growth of new and existing team members through positive feedback. The
relationship between management and leadership, leading by example, and
establishing credibility through actions.
55
ONLINE MARKETING
Best Practices
MATT HOLDER
MATT HOLDER
Learn the latest strategies and best practices for marketing and advertising your
gym online. In this session, we’ll discuss tactics such as local Search Engine
Marketing (pay-per-click), search engine optimization, social media advertising,
lead generation landing pages, and online business directories.
DRIVING LOCAL MEDIA COVERAGE
LORI ROBINSON
Senior Vice President, MWWPR
LESLIE NORDEN
Media Relations Manager, MWWPR
LORI ROBINSON
LESLIE NORDEN
Want to get attention for your gym and drive memberships? This session will provide the ins and
outs of working with local media and identifying the media who are interested in your story. In
addition, we will share tips on everything from building relationships with reporters and creating
special moments to using social media to drive local coverage.
ClubOS TECHNOLOGY SESSION
Gold's Path
GABE CONVILLE
National Account Executive, Club OS
Moderator: ADAM ZEITSIFF
Chief Information Officer, Gold's Gym
GABE CONVILLE
ADAM ZEITSIFF
Franchisees will learn how GOLD’S PATH, in tandem with ClubOS, will increase sales and enhance
the customer experience. ClubOS provides the tools you need to turn prospects into members,
starting with our Digital Guest Waiver. The DGW captures prospects’ information and places them
directly into a custom follow-up schedule for simplified communication. Get a firsthand look at how
our in-depth sales presentation guides a prospect through the sales process and communicates
directly with myPATH. With a focus in communication, ClubOS complements the GOLD’S PATH
promise of the standard of service that is Gold’s Gym.
57
AWARDS RECEPTION AND DINNER | Wednesday
A Time to Celebrate!
Franchisee Awards • Vendor Awards • Hall of Fame
6:30p - 9:00p | Grand Ballroom
This event is continually the pinnacle of
convention each year. Lavish buffet stations offer
a fantastic menu selection as you settle in for an
entertaining Awards Dinner. This is a wonderful
opportunity to celebrate the achievements of the
heart of our Gold’s Gym Family – the Franchisees!
2016 Gold's Gym
Hall of Fame
Inductee to be Honored
at the Awards Dinner
BILL AUSTIN
59
Title Sponsors
OUR PREFERRED
VENDOR DIRECTORY
VENDOR DIRECTORY | Alphabetical Listing
to bring innovative, creative, and functional
exercise equipment to life. Our ground-up
solutions, products and services provide a
unique customer experience. Everything from
Flooring, equipment, and accessories to Racks,
Platforms, Dumbbells, and Barbells. American
Barbell is the only company with the experience
and ability to provide a complete, unique, and
successful solution for its customers.
A
ABC FINANCIAL SERVICES
Steve Ayers
P.O. Box 6800
Sherwood, AR 72124
Phone: 501-515-5066
Email: [email protected]
Web: abcfinancial.com
Launched in 1981, ABC Financial has
revolutionized software and payment
processing for the health and fitness industry
with our DataTrak software. ABC has become
the choice of over 6,600 health clubs
throughout the United States, Puerto Rico and
Canada.
ASH Fitness is one of the nation’s leading
personal health improvement and healthy
living companies for fitness specialty health
care, and wellness. ASH Fitness offers the
following network options for Gold's to
select from: • Silver&Fit® Basic Network
• Silver&Fit Full Network • Active&Fit®
Network • ChooseHealthy® Affinity Network •
ExerciseRewards™ • Personal Trainer Benefit •
FitnessCoach™
THE ABS COMPANY
EXHIBITORS
Sean Gagnon
P.O. Box 9
Chester, NJ 07930
Phone: 908-879-2713
Web: theabscompany.com
The Abs Company specializes in unique
and innovative abdominal strength training
equipment. Our latest concept, The Core
Strength Zone, allows clubs to design an
attractive, fun and effective area of the club
that will allow members to do one of the things
they want most - strengthen and tone that
midsection. The Abs Company products are
proudly featured in over 10,000 health clubs
in 60 countries around the world. Let us help
you be the next to install a Core Strength Zone
today.
AMERICAN BARBELL
Jeff Goergen
6020 Progressive Ave #500
San Diego, CA 92154
Phone: 888-473-0108 or 310-461-4155
Fax:
310-496-2558
Web: americanbarbell.com
American Barbell is a manufacturer of
premium fitness and exercise equipment. We
utilize the best domestic and international
manufacturing and sourcing solutions available
62 Convention 2016 The Mirage  Las Vegas, Nevada
AMERICAN SPECIALTY HEALTH
Brett Hanson
10221 Wateridge Circle
San Diego, CA 92121
Phone: 619-756-2943
Web: ashncompanies.com
B
BARRE ABOVE™ BY SAVVIER FITNESS
Kate Jordan
5790 Fleet Street, Suite 130
Carlsbad, CA 92008
Phone: (800) 4646-7309
Web: barreabove.com
Barre above™ is an eclectic and innovative
barre program designed specifically for
facilities, gyms, and health clubs. Fusing
the best of pilates, yoga, aerobics, and the
strengthening exercises ballet dancers do,
Barre above™ delivers a dynamic workout
that is fun, results-driven, and will keep your
members coming back for more. It requires
little to no equipment, is easy to implement
and is driving force for group exercise
programming.
®
Savvier Fitness® also offers Barre Sox® the latest fitness fashion trend! Barre Sox™
socks are a fusion of ballet beauty that meets
fitness, perfect for any type of mind-body
class including pilates, barre, yoga, and even
strength-training classes.
CELLUCOR
Justin Roberts
3891 S. Traditions drive
Bryan, Texas 77807
Phone: 866-927-9686
Web: cellucor.com
BUCK & AFFILIATES INSURANCE
Steven P Meisner
Vice President
207 E. Queen
Spokane WA 99207
Office: 509-484-6441
Fax: 509-241-3359
Cell: 509-720-1595
Web: buckfitnessinsurance.com
Results are within reach. Take your training
and performance to new heights with help
from industry leader, Cellucor. Cellucor has
a reputation for developing premium and
purposeful products that help people transform
their bodies and enhance their lives. Whether
it’s performance, muscle growth, weight loss,
or recovery, Cellucor has what you need to
keep progressing.
Fitness Insurance Professionals
CELSIUS
Toby David
2424 N Federal Hwy
Boca Raton, FL 33431
Phone: 407-301-6450
Web: celsius.com
Celsius is the hottest drink in the fitness
market! You can accelerate your weight loss
with just one Celsius each day — that’s it. No
matter what diet or exercise routine you’re on.
Clinical studies show drinking great-tasting
Celsius burns up to 93% more fat, blasts 100
calories or more and raises metabolism.
C
CAVEMAN FOODS
Jim Taschetta
3595 Mt. Diablo Blvd, Ste 200
Lafayette, CA 94549
Phone: 925-979-9515
Web: cavemanfoods.com
Caveman Foods is on a mission to make
healthy snacking easy. We provide a variety
of delicious and nutritious snacks that are
made using Paleo Inspired ingredients. Every
time you eat a Caveman product, you can be
confident that you are doing something good
for your body, while making your taste buds
happy. Caveman Foods- What we're meant to
eat.
It doesn’t matter what your goals are, Celsius
provides lasting energy to power you through
your transformation, whether you are looking
to slim down or build up. Eating healthy
and increasing your activity contributes to a
healthier and happier lifestyle.
CLUBCOM
Marc Farber
8 Penn Center West
Pittsburgh, PA 15276
Phone: 412-249-4345
Web: clubcom.com
ClubCom is the leading provider of private
television networks for active lifestyle
environments, including many of the world’s
premier health club organizations. Since 2000,
63
EXHIBITORS
At Buck & Affiliates Insurance, we focus
exclusively on preparing policies for large
and small fitness clubs, utilizing a wide
range of insurance carriers. We specifically
tailor coverage for your health & Fitness club
community. We focus on cutting expensive
insurance premiums without sacrificing
coverage.
ClubCom has been proud to be the exclusive
broadcaster of the Gold’s Gym Broadcasting
Network. Our products are designed to
entertain and motivate members, to help
increase ancillary revenues by promoting the
facility’s products and services, and to generate
additional revenues through third-party
advertising.
CLUB OS
EXHIBITORS
Gabe Conville
1735 Market Street
Suite A477
Philadelphia, PA 19103
Phone: 888-812-2158
Web: club-os.com
Club OS is a billing integrated health club sales
CRM and PT management system, powered
by a proven, effective follow-up system.
Proudly partnering with over 1,200 locations
to maximize sales workflows and increase
member retention.
CORE HEALTH & FITNESS
Kurt Parker
4400 NE 77 Ave. Suite 300
Vancouver, WA 98662
Phone: 865-300-0025
Web: corehealthandfitness.com
Core Health & Fitness is a leader in developing
and marketing advanced cardio training and
strength training products for the commercial
fitness industry. We offer the commercial fitness
and health club marketplace an unmatched
portfolio of brands including Star Trac® fitness
equipment solutions, StairMaster® cardio
products, Nautilus® commercial strength
products and Schwinn® indoor cycling bikes.
Today, we are the world’s fifth largest marketer
and distributor of commercial fitness products
to commercial health clubs, community
recreational centers, hotels, governments and
more. Privately held, Core Health & Fitness
began with an acquisition in 2010 and has
continued to grow through a combination of
organic growth and additional acquisitions.
Our Vision is to be focused on the success
of our partners. We facilitate their success by
being incredibly responsive and easy to work
with, and by maintaining the highest level of
integrity in all that we do. In 2014, our Star
Trac business was recognized by Gold’s Gym
as Vendor of the Year.
CREATIVE SURFACES
Joan Gebhart
1701 F. Avenue
Sioux Falls, SD 57104
Phone: 605-868-5595
Web:creativesurfaces.com
Creative Surfaces is your one-stop-shop for
all your fitness center needs...reception desks,
smoothie bars, retail displays, lockers, vanities,
cubbies, interior & exterior signage and kids
club. Please contact Joan Gebhart for your
next fitness center project.
CRG
Eric Wendt
25520 Schulte Ct.
Tracy, CA 95377
Phone: 800-536-6858
Web: crg.us.com
Since 1994 CRG has built a reputation of
excellence. From specialty locker systems
and club specific case goods, to hardwood
and rubber resilient flooring systems, sport
courts, and specialty product systems. We
have dedicated ourselves to the enhancement
of many facilities within the sports and fitness
environment.
As sporting venues and fitness clubs have
evolved, so has CRG by providing better
ways to help club owners, facility managers,
architects and contractors develop facilities
that are aesthetically durable and functional, as
they are remarkably individual.
CYBEX
Al Rousseau
10 Trotter Drive
Medway, MA 02053
Phone: 860-302-8778
Fax: 860-621-2816
Web:cybexintl.com
You want the best for your members. So does
Cybex. That’s why we create premium quality
exercise equipment to improve their physical
wellbeing, function and performance. Our
Cybex fitness equipment is designed to deliver
unparalleled results for exercisers ranging from
first-time users to professional athletes. Learn
how Cybex can become your trusted partner
by offering the best fitness experience possible
to you and your members.
EPSILON
Greg Dowd
9620 Towne Centre Drive, 2nd Floor
San Diego, CA 92122
Web: epsilon.com
Epsilon, formerly Aspen Marketing, is the global
leader in creating connections between people
and brands. We are a new breed of marketing
company. We understand fitness is a way of
life. We represent a single purpose, a shared
vision of unrivaled service, world-changing
innovations and truly exceptional marketing.
D
DR. FUJI RELAX CHAIR
Justin Weeks
11401 Granite Street
Charlotte, NC 28273
Phone: 800-477-4795
Web:europasports.com
Established in 1954, Fujiiryoki is a
manufacturer of medical devices, providing
health and beauty-related products. With
over 200 showrooms around the world and
3 manufacturing plants. For over 60 years,
Fujiiryoki has been dedicated and committed
to customer satisfaction and to customer
health and lifestyle. Fujiiryoki offers high quality
and humanized medical and health products.
Innovative, effective, and loaded with benefits,
it is no wonder the Fujiiryoki brand is renowned
worldwide and reputable!
Based in Charlotte, NC, Europa Sports
Products is recognized as the industry leader
in the distribution of nutritional and sports
supplements, sports drinks and accessories to
mass market retailers, gyms, health food stores
and specialty supplement retailers. Europa
offers more than 6,000 products representing
300+ of the industry's leading brands. With
seven strategically located offices nationwide,
Europa's expedited delivery process allows
customers to keep "Just in Time" inventory.
F
E
EAGLE EYE NETWORKS, INC.
Austen Trimble
4611 Bee Caves Rd, #200
Austin, TX 78746
Phone: 512-608-1081
FEDEX OFFICE & PRINT SERVICES
Farouk Latif
7900 Legacy Drive
Plano, TX, 75024
Phone: 201-697-2744
Web:printonline.fedex.com/nextgen/
goldsgym
For signs, flyers, manuals business
presentations, brochures or other materials
you need to print, you’ll love the quality and
convenience of printing on-demand. Count
on FedEx Office to handle whatever type of
printing you need. From large-format to largevolume, from simple to complex, we can
print your projects and deliver on time and on
budget.
65
EXHIBITORS
Joyce Cong
4399 Ingot Street
Fremont, CA 94538
Phone: 510-651-9088
Fax: 510-651-6188
Web: fujichair.com
Web: eagleeyenetworks.com
EUROPA SPORTS PRODUCTS
FIRST CREDIT SERVICES, INC.
Bill Jackson
377 Hoes Lane Suite 200
Piscataway, NJ 08854
Phone: 1-800-606-7066 ext. 2019
Web:firstcreditonline.com
H
HEALTHWAYS
Jim Spang
1445 S. Spectrum Blvd., Suite 100
Chandler, AZ 85286
Phone: 480-444-5253
Web:healthways.com
Established in 1993, First Credit Services, Inc.
(FCS) has consistently remained the leading
A/R Management and Collection Company
dedicated to the Health & Fitness Industry.
. We represent over 3500 health & fitness
clients throughout the United States, and
truly understand how to handle the collection
process for any health & fitness related
business. Learn more at firstcreditonline.com.
Healthways helps people live healthier lives.
Through engaging programs, we motivate
people to make positive lifestyle changes
and accomplish goals they never thought
possible. We offer best-in-class solutions in
physical activity, weight management, smoking
cessation, stress relief and early detection and
screening. Our proprietary suite of prevention
programs engages individuals through hightouch community-based venues, telephone
outreach, and Web-based tools.
FREEMOTION
EXHIBITORS
Mike Pasquale
1500 South 1000 West
Logan, UT 84321
Phone: 866-330-5080
Web:freemotionfitness.com
For over a decade, FreeMotion Fitness has
been the premiere manufacturer of the most
innovative fitness equipment in the world.
The simple idea of developing equipment
that allows you to train the way you move has
vaulted FreeMotion into the brand of choice
for clubs and elite athletes. Our world-class,
cable-based products are designed to improve
flexibility, strength and balance in less time
with everyday movements. Join the fitness
revolution and experience the innovation with
FreeMotion.
I
IMPLUS FITNESS
Amanda Johnson
2001 TW Alexander Drive
Durham, NC 27709
Phone: 800-446-7587
Web: implus.com
Implus Fitness is an innovative fitness and
wellness accessories manufacturer and trusted
partner offering a full range of retail solutions
for preparation, performance and recovery
through the premium brands of Harbinger®,
TriggerPoint® and Perfect®.
G
InMOMENT
GLANBIA
Bryan Alesiano
121 4th Ave S
Twin Falls, ID 83301
Phone: 407-301-6450
Web: glanbia.com
®
Matt Fankhauser
310 E. 4500 S., Suite 450
Salt Lake City, UT 84107
Phone: 801-743-7542
Web: inmoment.com
Test your athletic skills and try out the Virtual
Sports Arena: Home Run Derby, Quarterback
Challenge, Soccer Goalie.... While you’re
here, learn how you can improve your gym's
business results through a better overall
member experience. All participants will receive
a Rawlings official baseball with the Gold's
Gym 50 Year logo. Prizes will be awarded daily
to each top scorer.
K
KEISER CORPORATION
Darrin Pelkey
2470 South Cherry Avenue
Fresno, CA 93706
Phone: 800-888-7009; 559-256-8000
Web: keiser.com
ISLAND OASIS
Matt Krystowiak
141 Norfolk Street
P.O. Box 769
Walpole, MA 02081
Phone: 800-777-4752-3705
Web:islandoasis.com
J
L
LES MILLS INTERNATIONAL
Emma Gear
235 Montgomery Street, Suite 950
San Francisco, CA 94104
Phone: 649-366-9900
Web:lesmills.com
JONAS FITNESS, INC.
Kristan Prokopec
16969 North Texas Avenue
Webster, TX 77598
Phone: 832-864-1104
Web:jonasfitness.com
Jonas Fitness offers enterprise health club
management software, payment processing
and member service solutions backed by 30
years of industry experience. You can be sure
your members financial information stays safe
and secure due to the extra security provided
to you by a large, publicly traded software
company. With a family of over 6,000 health
clubs we allow you to feel warm and fuzzy
about us being your software partner of choice.
The story of Les Mills is one of sporting
excellence and success at an international
level. The Les Mills fitness programs are:
BODYATTACK™, BODYBALANCE™/
BODYFLOW®, BODYCOMBAT™,
BODYJAM™, BODYPUMP™, BODYSTEP™,
BODYVIVE™, CXWORX™, SH’BAM™, RPM™,
LES MILLS GRIT™ Cardio, LES MILLS GRIT™
Plyo and LES MILLS GRIT™ Strength. These
are complemented by the suite of six BORN
TO MOVE™ youth-orientated classes. Stop by
our booth to learn more all about what Les Mills
has to offer.
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EXHIBITORS
Fuel powered by Island Oasis is a
comprehensive juice bar program designed
specifically for the health and fitness industry.
With an exceptional blend of 100% allnatural drink mixes and the highest quality
supplements available, Fuel offers quality,
flavor, and value that are unmatched across the
board and that is only one piece of the puzzle.
The Fuel program includes all the tools and
support that are needed to be successful, state
of the art equipment and outstanding customer
service.
The Keiser story begins over 35 years ago
when Dennis Keiser was hired to design the
first variable resistance machines for a leading
manufacturer. Unsatisfied with the limits of
iron¬-based weight training, he and brother
Randy found a safer—and more efficient—
alternative that uses compressed air, or
pneumatics, to provide a smoother, controlled
resistance. In 1978, the brothers introduced
to the world the first air-powered variable
resistance exercise machines for building
strength and power. Then they introduced
the M Series indoor cycles, the first to offer
magnetic resistance, for a smooth, quiet ride
that elevated the industry standard.
LIFE FITNESS / HAMMER STRENGTH
David Young
Columbia Center III
9525 W. Bryn Mawr Avenue
Rosemont, IL 60018
Phone: 800-543-3880
Cell:404-695-6900
Web:lifefitness.com
We offer the largest breadth of cardio and
strength-training fitness equipment and value
added services – including facility layout,
flexible financing and ongoing service and
support – to help you create the perfect
solution for your property and ensure that your
needs will be met in the years to come.
M
EXHIBITORS
MAGNA IV
Lisa Wooten
2401 Commercial Lane
Little Rock, AR 72206
Phone: 501-210-2564
Phone: 800-946-2462
Web: magna4.com
MATRIX FITNESS
Seth Robinson
1600 Landmark Drive
Cottage Grove, WI 53527
Phone: 678-209-9381
Fax: 608-839-8687
Web:matrixfitness.com
Matrix is among the world’s premier – and
fastest growing – commercial fitness brands.
We’ve brought more innovative and unique
concepts to the industry than any other brand,
and our offerings stand out, rise above and
set new industry standards. We’ve combined
a talented development team, exclusive
partner relationships, and an extensive product
portfolio to offer fitness solutions to meet your
needs like no one else can.
MY ZONE
Multichannel Print and
Marketing Solutions
Magna IV Communications opened its doors in
1976 and has grown to one of the largest multichannel print companies in the Mid-South.
Founded by Gary and Pat Middleton over 35
years ago, Magna IV is continuously evolving
and changing to meet the various needs of our
clients while holding a strong focus on excellent
customer service and effectiveness. Magna IV
ranks in the Printing Industry 400 list of largest
commercial printers nationwide. At Magna IV
we partner with overwhelmed, understaffed
marketing leaders to centralize the design and
delivery of customized marketing and event
materials. We believe in building mutually
profitable relationships with our customers,
by exceeding their expectations and providing
them with the expertise and products that
make their businesses continue to succeed.
Lauren Dewitt
180 N Wabash Ave, Suite 625
Chicago, Illinois, 60601
Phone:312-870-4800
Web: myzone.org
MYZONE is designed to motivate the exerciser
to put in the effort required to obtain the health
and fitness result they want. Health Club
operators leverage the MYZONE platform to
engage their members and maximize their
lifetime value, via new member on-boarding,
enhancing premium yield products like
personal and team training, as well as driving
gym attendance which translates to member
retention. Quantitative studies prove that
MYZONE will increase gym visits by an average
of 25% and length of membership by 30%.
MYE ENTERTAINMENT
Laura Garcia
28460 Westinghouse Place
Valencia, CA 91355
Phone:661-964-0217
Web: myeinc.com
Our commitment to serve the health and fitness
industry began over twenty years ago with
creation of the first wireless entertainment
system. Today, MYE Entertainment is the
industry’s largest provider of Wireless TV Audio
Receivers and Digital TVs.
MYE leadership continues with the introduction
of our integrated products, the AppAudio
smartphone system and the CardioCare
wireless asset management system. Advanced
product design makes MYE technology the
choice of major cardio equipment brands
including Cybex, Life Fitness, Matrix, Nautilus,
Octane, SportsArt, Star Trac and
Stairmaster developing integrated Digital
TVs,wireless audio and mobile applications.
MYE innovation involves a high level of
embedded software engineering and backend
system application development to produce
seamless products and services. We are
proud to be of service.
O
OCTANE FITNESS
Bruce Quickel II
7601 Northland Drive N, Suite 100
Brooklyn Park, MN 55428
Phone: 480-356-1162
Web:octanefitness.com
Relentlessly fueled to reinvent low-impact
cardiovascular exercise, Octane Fitness has
perfected the elliptical machine, introduced
a new category with the xRide recumbent
elliptical, designed strength-infused cardio with
the unique CROSS CiRCUIT and now leads
exercise in an entirely new direction with the
LateralX. Defined by standout innovations, and
driven to deliver more effective, efficient and
rewarding workouts, Octane is engineering
elliptical domination.
N
Jimmie Lowery
14600 Trinity Blvd, Ste, 300,
Fort Worth, TX 76155
Phone: 972-965-3811
Web:officemaxworkplace.com
NETPULSE
Kayla Wilbanks
50 Osgood PIace, #400
San Francisco, CA, 94133
Phone: 415-871-2692
Web: netpulse.com
Netpulse is the provider of the official Gold's
Gym Mobile App. Netpulse provides the
fitness industry's most robust mobile platform
connects popular wearables, tracking apps
and club technology into one seamless mobile
experience. The most successful Gold's Gym
locations use their mobile app for attracting
and converting prospects into engaged
members that buy more.
With nearly 50 years of experience, OfficeMax
Workplace is known as one of the largest
office supplies and services providers in the
world. Through our partnership with Gold’s
Gym we can offer an overall program for your
Office Supply, Janitorial, Print, Technology
and Furniture needs. OfficeMax Workplace’s
commitment is simple: to help you streamline
your workplace through efficiency, cost savings
and control. Put Solutions and Services to
work, so you can benefit like never before.
69
EXHIBITORS
OFFICEMAX WORKPLACE
P
Precor®, headquartered in Woodinville, WA,
develops and manufactures premium fitness
equipment, software, and service solutions that
help fitness facility operators grow business
and create a personalized fitness experience
for their customers. Precor has been a pioneer
in the fitness industry for more than three
decades, introducing the world to industrychanging products including the EFX® Elliptical
Fitness Crosstrainer, Adaptive Motion Trainer®
(AMT®), and Queenax™ functional fitness.
PINPOINT/ MERCHANDISING /
GOLD’S GEAR
EXHIBITORS
Scott Graham
3710 W Royal Ln
Suite 125
Irving, TX 75063
Phone: 800.521.2462
Web: goldsgear.com and pinpointmerch.com
At the 2016 Gold’s Gym Convention, Precor
will be showcasing our functional fitness
solution, Queenax™. While Queenax makes
an incredible addition to the Precor portfolio,
there’s no doubt that a Queenax system could
also make an incredible addition to your fitness
facility. If you’re unfamiliar with this modular
functional training systems, it transforms a
section of your facility into a multi-purpose,
highly-customizable training area.
Pinpoint designs, manufactures, and distributes
the official Gold's Gear line, the leading
source for Gold's Gym retail and promotional
apparel/merchandise. Along with the global
fulfillment of Gold’s Gym branded goods, they
also developed and continually operate the
Gold’s Gear online stores (GoldsGear.com and
GoldsGear.com/WHOLESALE). Partnered with
the Gold's Gym brand since 2010, Pinpoint is
a family-owned and operated merchandising
company based in Dallas, Texas.
PROSUPPS
Brandyn Alejos
2801 East Plano Pkwy
Plano, TX, 75074
Phone: 954-850-6695
Web: prosupps.com
POWER SYSTEMS, INC
Patty Daugherty
5700 Casey Drive
Knoxville, TN 37909
Phone: 865-862-7893
Fax: 865-671-1450
Web:powersystems.com
As the source for the industry's largest line of
sports and fitness accessory equipment, Power
Systems provides products and services to
meet the differences of every type of individual
and organization. Our sales and service teams
are experienced specialists who understand
your needs and are ready to assist you in all
aspects of training or operating your sports/
fitness business.
PRECOR
Allison Porter
20031 142nd Avenue NE
P.O. Box 7202
Woodinville, WA 98072
Phone: 425-999-2965
Web:precor.com
Q
R
READY CARE INDUSTRIES
Justin Willis
15845 E. 32nd Avenue
Suite 2A
Aurora, CO 80011
Phone: 800-477-4283 ext. 221
Web:readycare.com
ReadyCare is a leading provider of personal
care solutions to world-class hotels, spas,
health clubs and golf clubs that value product
choice, service quality and expert advice. For
over 25 years, Denver-based ReadyCare has
helped thousands of properties deliver great
member and guest experiences by ensuring
their personal care offering aligns with their
clientele and brand. With 12 brands and over
3,000 products, let ReadyCare be your single
source provider for your locker room essentials.
T
U
V
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S
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S&S WORLDWIDE
Carmelo Mangiafico
75 Mill Street
Colchester, CT, 06415
Phone: 800-243-9232 ext.2925
Web:goldsgym.ssww.com
XPRESSDOCS
Micah Hymer
4901 North Beach Street
Fort Worth, TX 76137
Phone: 866-977-3627
Web:xpressdocs.com/xd
Xpressdocs is a leading-edge technology and
marketing company who specializes in highend print and direct marketing solutions for a
variety of Fortune 500, reseller and enterprise
organizations. From national print campaigns
to a local direct mail postcard, Xpressdocs is a
top 100 mailer in the United States. We’re here
to help your gym communicate and grow.
We offer a large selection of arts & crafts
supplies, sports and physical education
equipment, educational supplies, therapeutic
activities, furniture for kids, party supplies and
decorations, games, novelties and more.
*Visit your customized website at goldsgym.
ssww.com and you’ll find products to outfit
your Kids Zone with items that kids of all ages
will enjoy!
SUPPLYWORKS
Jared Peterson
1930 Energy Park Drive, Suite 260
St. Paul, MN, 55108
Phone: 952-451-6436
Email: [email protected] Web:supplyworks.com
SupplyWorks is the leading national provider
of integrated facility maintenance solutions.
Our smart solutions and unparalleled expertise
advance the performance, image, safety,
health, and sustainability of facilities throughout
the United States.
Y
YORK INTERNATIONAL
(JOHNSON CONTROLS)
Walt Jacobe
5005 York Drive
Norman, OK 73069
Phone: 405-419-6351
Fax: 866-406-9675
Web:york.com
Gold’s Gym has teamed up with York to provide
a discounted pricing program for all HVAC
replacement. This includes discounted pricing
for all commercial and residential equipment.
For details and special pricing, contact Walt
Jacobe, at (405) 419-6351 or Jason McDaniels,
York National Accounts (405) 419-6853.
71
EXHIBITORS
S&S Worldwide has been a leader in education
and innovation, committed to helping those
who help others- like teachers, physical
education instructors, physical therapists,
activity directors and coaches.
CONVENTION 2016
July 11-13 | Mirage Hotel, Las Vegas

July 11-13 | Mirage Hotel | Las Vegas

Transcription

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