July 2010

Jo
IEDA “Mein us!
et & G
October
4th • Min reet”
neapolis
PO Box 403 • Victor • NY • 14564
INSIDE...
Point2 Listing Syndication 1
Membership Registration Form
FAX APPLICATION TO: 585-486-3484
Company Name
Principal Contact
Mailing Address
Title
Shipping Address (if different)
Main Phone #
Website
Main Fax #
Email Address
Economic Forecasting
2
Selling Tips
2
Ground Clearance, LCC
Affiliates with IEDA
3
Bridgestone Announces
Price Increase
3
IEDA Member Showcase
4
New & Associate Member
5
Highlights
California Air Resources
6
Board Regulations Update
Board of Directors
7
Membership Registration
8
U.S. Membership Dues (Please check one)
Membership Type
Regular
Associate
International
Dues Per Annum
$1000
$1500
$1000
New Technology Automatically Places Equipment In Front of Buyers
‘Distribution Trumps Destination’ is the new marketing paradigm in a world fascinated
by everything online. In laymans’ terms, it’s the ‘focus on positioning products everywhere
the buyers lurk, instead of trying to bring the buyers to any particular website.’
In one of the IEDA newsletters issued in 2009, the IEDA and Point2 committed to
continuing an aggressive pursuit of greater visibility for IEDA member listings on the
web. In partnership, the IEDA and Point 2 would persevere in investing to expand the
capabilities of IEDAused.com, and that we would introduce breakthrough programs
delivering significant productivity and revenue benefits to the membership.
We discussed automation of listing advertising and placement across major search engines
and heavy equipment portals as an integral part of our strategy, with listing syndication
being the key driver. Syndication would enable rapid advertising across multiple websites
at the push of a button, with complete control and choice of listing destinations.
The gateway to syndication – more online visibility and
leads – would continue to be IEDAused.com.
We are excited to announce some important
advances in this area, which sets apart
IEDAused.com users as they are first in the
heavy equipment industry to benefit from the
power of Point2 syndication technology.
In June, Point 2 released a new “Advertising
Syndication Tool,” an industry first.
The release marks the first phase of an important
initiative designed to supply IEDA members with a
growing list of partner sites you can opt to publish your listings on, right from your Point2
dashboard/screen.
With a click of the mouse, you can now give your listings added exposure and generate more
leads while simplifying and significantly reducing the cost of advertising your equipment
listings on a growing list of some of the most popular heavy equipment marketplaces,
classified sites and auction platforms.
The Syndication program is part of a strategic push by Point2 that aims to help put your
listings where more of your prospective buyers can find them online. The goal is to provide
IEDA members with more exposure of accurate and timely listings, for the least time and
effort.
As the initiative expands, new partner websites will be added to the network, and direct
advertising booking will be enabled, to automate your ad placement on some of your
favorite sites.
If you have questions about how to take advantage of this unique online marketing
opportunity for your business, contact Mark Fuller of Point 2 Technologies at 888-9557900 or Kristen Williams at 877-710-0995.
Please enclose check made payable to the IEDA. Mail to: PO BOX 403, Victor, NY 14564
We hereby apply for membership in the Independent Equipment Dealers Association. We enclosed a check for one full
year’s membership dues in accordance with the schedule above.
Name (print)
Title
Signature
Date
www.iedagroup.com | www.iedaused.com
IEDA Members First in Industry to Tap
Point2 Listing Syndication
IEDA Thanks the July 2010
Newsletter Sponsors
Independent Equipment Dealers Association, PO Box 403 • Victor • NY • 14564
PH: (877) 710-0995, (585) 869-9002 | FX: (585) 486-3484 | www.iedagroup.com | www.iedaused.com
Independent Equipment Dealers Association
July 2010 • Volume 5 • Issue 2
Economic Forecasting...
Second-Half Slowdown or Something More Sinister?
European countries, including Greece, Portugal, Spain
and the United Kingdom plan major fiscal adjustment
programs over the next few years, which will exert
powerful headwinds on growth in those economies.
Source: U.S. Department of Commerce and Wells Fargo
Securities, LLC, July 2010
Slower Growth but No Double-Dip
The wave of disappointing economic reports this past month
combined with the inability of the Administration to push
additional stimulus through an election-wary Congress has
reawakened fears about a double-dip. We continue to believe
such fears are overblown. We remain concerned that so much
stimulus is ending in such a short period of time but expect
growth to continue. Real GDP is expected to rise at a 1.6
percent pace in the third quarter and fourth quarter growth
should be a little more than 2 percent.
The experience of Canada in the 1990s shows that advanced
economies can indeed pull off major fiscal adjustment
programs. However, Canada spread out its adjustment
over a decade rather than just a few years, and it benefitted
from strong global growth. Although the global economy
should continue to expand, growth could turn out to
be more sluggish than many investors had anticipated.
The impact from expiring stimulus programs is most apparent
in housing. Sales of new homes plummeted 32.7 percent in
May, just one month after the incentives expired.
(cont. from page 6)
The regulation has been amended several times to provide
additional relief and credits to fleets by extending deadlines
for fleet owners to obtain additional compliance credits
for the early installation of exhaust retrofits, as well as the
addition of new credits to provide relief to large fleets that
have been adversely impacted by the current recession
(either through the reduction in overall fleet hp or through a
reduction in vehicle activity).
The IEDA Board of Directors
is seeking nominations for
members who are interested in
serving on the Board of Directors
beginning in February 2011.
Term lengths vary depending
on position.
Non-Compliance
Fleets that have not yet reported or do not meet the labeling,
disclosure or idling requirements of the regulation may be
subject to enforcement action, including fines. Health and
Safety Code, Sections 39674 (a) and (b) authorize civil
penalties for the violation of the programs for the regulation
of toxic air contaminants not to exceed one thousand dollars
or ten thousand dollars respectively for each day in which
the violation occurs, which can be applied to each vehicle
that is not reported.
Are you interested or do you
know someone who would be
well qualified? Please submit
your nominations via email to
[email protected].
For more information
Retailers are also already missing the boost from stimulus
programs. Sales had gotten a huge boost from rebates for
energy-efficient appliance purchases and the formerly
resurgent stock market, which has been faltering ever since
the Fed’s quantitative easing ended. The most pressing
concern today is state and local governments, which had been
counting on a few hundred billion more federal dollars to tide
them over this budget season. Without additional assistance,
state and local governments are making deep and painful
budget cuts.
Tips on Selling More…
Rock & Dirt examines traffic and evaluates how the most
successful dealers market their inventory. They want
advertisers to know there are specific characteristics common
among companies that generate the most sales leads. Tips to
consider when selling machines online:
•
•
•
•
The prospects of slower growth combined with diminishing
inflationary pressures have sent bond yields sharply lower
over the past month. We have reduced our interest rate
outlook over the forecast horizon and do not expect the Fed
to boost the federal fund rate until the latter part of 2011.
•
Global Double-Dip Does not Seem Likely Either
Some investors are starting to fear that the global economy will slide back into recession over the next few quarters. How realistic is that scenario? Most recessions occur
when something in the economy gets out of balance, and
the subsequent correction is large enough to turn overall growth negative. In our view, there are two imbalances
at present that could potentially lead to global recession.
•
•
First, inflation has risen in many developing economies,
which could cause central banks in those countries to
tighten policy too much. However, we view the probability of an inflation-induced downturn to be rather low.
Inflation is hardly raging at present, and central banks
in developing economies will likely move cautiously as
long as growth in the developed world remains sluggish.
•
Quality Listings – Most important!
Updated inventory, detailed descriptions
Multiple photos – the more photos, the better
Sell what buyers are looking for…Rock & Dirt
can supply you with a Buyer Trend report
Buy smart…better profit margin! Use
Rockanddirt.com’s “Retail average” and
“Auction average” tools to help make smart
buying decisions
Be easy to contact by phone and email. It is
best to have a receptionist that answers all calls
during working hours. At the very least, have
voice mail so buyers don’t get busy signals. Have e-mail pushed to your cell phone.
Return calls and e-mail QUICKLY! Most likely,
they have already called a competitor if they
didn’t actually SPEAK to you.
Salesmanship! Sell them what you have, find
other options, become a resource. At the very
least, get contact information for future sales
opportunities.
Rock & Dirt wants to help you sell more machines, trucks,
and trailers. Contact us for a free brochure entitled “Greater
Sales in 2010.”
In our view, fiscal retrenchment in advanced economies poses
the more credible risk to the global economic outlook. Many
2
To obtain a copy of the regulation or other related
compliance assistance documents, visit the off-road
knowledge center webpage http://www.arb.ca.gov/msprog/
ordiesel/knowcenter.htm or contact the DOORS Hotline
at 1-877.59DOORS or via e-mail at [email protected].
If you would like additional information regarding the
enforcement of the off-road diesel regulation, please contact
Mr. Eric Brown at 916-323-0166 or via e-mail at ebrown@
arb.ca.gov.
Board of Directors
Ned Connolly, The Tractor Company, President
908-310-8020 • [email protected]
Michel Cunningham, Excel Equipment, Past President
208-562-0096 • [email protected]
Jim Seale, Prima International, Vice President
315-446-3021 • [email protected]
Jack Thomson, Thomson Equipment, Secretary
503-287-9000 • [email protected]
Mark Dyer, Mega Machinery Inc., Treasurer
865-207-6342 • [email protected]
Kristen Williams, IEDA Executive Director
877-710-0995 • [email protected]
Bo Ross, Ross Equipment Co., Director
813-657-9696 • [email protected]
Dallas Kuhn, Kuhn Equipment Sales Co., Director
800-225-0623 • [email protected]
Jim Hills, Hills Machinery, Director
803.658.0200 • [email protected]
Chris Lohman, South Mountain Tractor Co., Director
(602) 363-2396 • [email protected]
Penn McMichael, Tar Heel Machinery, Board Member
Elect • 336-510-4124 • [email protected]
Late Model, Low Hour
Equipment with Excellent
Maintenance History is
our Specialty
Mega Machinery
Mark Dyer
PO Box 23225
Knoxville, TN 37933
Phone: 865-207-6342
[email protected]
www.megasaves.com
7
Independent Equipment Dealers Association
California Air Resources Board
(CARB) Regulations
July 2010 • Volume 5 • Issue 2
II. Provisions Currently Enforceable
While U.S. EPA authorization for certain elements is pending,
enforcement of the following provisions will continue:
• Idling limits
• Reporting
• Labeling
• Sales disclosure requirement
These provisions remain in effect and are fully enforceable.
This means that all fleets that have failed to submit an initial
report to ARB are in violation of the regulation. Also, large
fleets must still comply with the April 1, 2010, reporting
deadline (i.e., still must report their fleet status, including
any reduced activity and/or reduced horsepower credits to
ARB). This includes fleets that do not meet the regulation’s
emission performance standards.
ARB Regulatory Advisory, June 2010 - Update
ENFORCEMENT OF THE IN-USE OFF-ROAD
DIESEL VEHICLE REGULATION
The purpose of this advisory is to clarify regulations
regarding Air Resources Board policy on enforcement of
the In-UseOff-Road Diesel Vehicle Regulation, and is being
issued in coordination with ARB staff ’s continuing evaluation
of the emission impact of current economic conditions.
As part of that effort, in late summer 2010, the Board will
consider additional amendments to both this regulation
and the Truck and Bus Regulation that would be designed
to provide additional regulatory relief to affected fleets while
still achieving California’s clean air commitments.
Request for Enforcement Authorization
Under state and federal law, ARB currently has the authority
to implement and enforce the idling, reporting, labeling and
disclosure requirements of the regulation. However, under
federal law, an authorization from U.S. EPA is required in
order for ARB to enforce the emission requirements of
the regulation, which include the March 1, 2010 large fleet
requirements for retrofitting and replacing existing vehicles,
as well as restrictions on fleets to add vehicles that do not
meet certain emission standards. In August 2008, ARB
submitted an authorization request to U.S. EPA, but as of
this publication that request is still pending.
Enforcement Status
Because of the continuing effects of the economy on industries
that use off-road diesel vehicles, in particular the construction
industry, and because ARB currently lacks authorization from
the United States Environmental Protection Agency to enforce
certain aspects of the regulation, effective immediately, no
enforcement action will be taken for noncompliance with the
specific provisions of the regulation described in Item I below.
In addition, during this enforcement delay, fleets will not be
retroactively cited for noncompliance with these provisions.
This enforcement delay will remain in place until U.S. EPA
grants authorization to California to enforce all provisions of
the regulation. At that time, ARB will provide fleets with up to
an additional 6 months to comply with all requirements, as
we’ve done previously with other regulations.
Regulation Background
The regulation was approved by ARB at a hearing on July
26, 2007, and is intended to significantly reduce emissions
from off-road diesel vehicles that operate in California and
have engines greater than 25 horsepower (hp) that are used
to propel a vehicle and that are not used in agriculture. In
general, the regulation requires vehicle owners to modernize
their fleets by replacing engines with newer, cleaner ones
(repowering), replacing vehicles with newer vehicles
equipped with cleaner engines, retiring older vehicles,
operating higher emitting vehicles less often (designating
them as low-use vehicles) or by applying exhaust retrofits that
capture and destroy pollutants before they are emitted into
the atmosphere. These requirements can be met either by
annually meeting increasingly stringent fleet average targets,
or by applying Best Available Control Technology (BACT)
to their vehicles. The regulation determines the date of
compliance and the actions required based on the size of the
fleet, splitting fleets into three categories: large, medium and
small. The first compliance date for large fleets (those with
over 5,000 hp) is March 1, 2010. The first compliance dates
for medium and small fleets are 2013 and 2015, respectively.
The regulation also has limits on vehicle idling, disclosure
requirements regarding the sale of off-road diesel vehicles
subject to the regulation, and requirements for the reporting
and labeling of affected vehicles. These requirements apply
to all fleets, regardless of size, and are currently in effect.
Please be advised that the provisions in Item II below remain
in effect and are not subject to this enforcement delay. A
more detailed description of the overall requirements of the
regulation is provided later in this advisory.
I. Provisions Currently Not Enforceable
While authorization from U.S. EPA is pending, ARB will not
be enforcing:
• Fleet average or Best Available Control Technology
requirements (vehicle retrofit and replacement)
• Limitations on adding higher emitting Tier 0 and Tier
1 vehicles
• Requirements for new fleets to meet fleet average
targets in order to enter California.
• While no enforcement action on these provisions
will be taken during this interim period, enforcement
delay does not change the existing provisions of the
regulation, nor does it change the current eligibility
requirements of any available financial incentive
programs. Fleets that accrue any compliance credits
during this time will be permitted to retain those
credits towards compliance with the regulation.
Ground Clearance, LLC Now
Affiliated with IEDA
Bridgestone Bandag Tire Solutions
Announces Price Increase
Bridgestone Truck and Bus Radial Tire Affected
Lincoln, Neb. - Lien search company Ground Clearance,
LLC is now an Associate Member of the Independent
Equipment Dealers Association (IEDA), an international
trade association dedicated to issues affecting independent
equipment dealers.
Muscatine, Iowa (July 1, 2010) - Bridgestone Bandag Tire
Solutions (BBTS), a division of Bridgestone Americas
Tire Operations, announced today it has increased prices
on its Bridgestone brand products. Effective July 1, 2010,
Bridgestone brand truck and bus radial tire base prices will
increase up to six percent in the Unites States.
The IEDA has also chosen Ground Clearance, which offers
discounts to IEDA members, as its exclusive lien search
company and has listed Ground Clearance in its member
benefits.
“Bridgestone Bandag Tire Solutions continues to look for
ways to balance costs and continue to deliver a premim
package of value to our dealer and fleet customers. Today,
however, we have reached a point where we must pass
along some of the increased costs that are outside of our
control including energy, fuel and raw materials,” says Kurt
Danielson, Vice President, Sales and Marketing, BBTS.
“The IEDA and Ground Clearance share the same ideals,”
said Sue McKee, owner of Ground Clearance. “We both
believe in independently owned and operated equipment
dealers, we both recognize the value of free enterprise and
we both have strong ethical standards. These are challenging
times for the equipment industry, and it is an honor to
partner with the IEDA, an organization that works hard for
its members.”
Join the IEDA in
Minneapolis on October 4th
to network & socialize!
Ground Clearance, LLC offers the benefit of nearly a decade
of lien search and creditor communication experience to
buyers, lenders, auction houses and others who hold interests
in industrial and agricultural equipment. Established to
assist both companies and individuals with lien search
needs, Ground Clearance is focused on helping the industry
do a better job of identifying debt when purchasing used
equipment. More information is available at http://www.
groundclearancellc.com.
ne
Do you know someo
fit
ne
be
d
ul
who wo
r
from being a membe
?
DA
IE
e
th
of
The Independent Equipment Dealers Association (IEDA)
was established in 2002 to provide the resources needed to
promote participation, professionalism and advancement
in the independent distribution of heavy equipment. The
international trade association is dedicated exclusively
to issues affecting independent equipment dealers and
promotes free enterprise and entrepreneurialism through
the advocacy of the independent equipment dealer as the
distribution method of choice. More information may be
found at http://www.IEDAgroup.com.
Jack Thomson
7201 NE 42nd Ave
Portland, Oregon 97218
Phone: 503-287-9000
[email protected]
www.thomsonequipment.com
(cont. on page 7)
6
Bring them along!
There is strength
in numbers…
spread the word!
3
Independent Equipment Dealers Association
July 2010 • Volume 5 • Issue 2
IEDA Across America & Canada...
New Member Highlights…
Advantage Construction Equipment
& Parts, Inc. • Windermere, FL
407-401-8956
Howard Abell
Global Equipment Services Inc.
Hobart, WA
425-432-4045
Steve Dick
Mideast Equipment Supply
West Springfield, MA
413-246-9024
Youness Bakr
The Tractor Company
West Virginia
843-681-9007
Ned Connolly / Joe Ison
APCO Equipment
North Las Vegas, NV
702-813-2663
John Carlino
Hall Equipment
Pontoon Beach, IL
618-797-1900
Greg Hall
Hayden Machinery& Parts, Inc.
Warrenton, MO
636-795-0838
Justin Hayden
Headwater Equip Sales Ltd.
Lethbridge, AB, Canada
403-327-3681
Matt Stringer
Mountain Equipment of Montana
Belgrade, MT
406-388-3259
Steve Swan
Newman Tractor, LLC
Verona, KY
859.485.8500
Rick Newman
Pacific Tri-Star
Farr West, UT
801.782.1408
Rob Gibb
Thomson Equipment Co.
Portland, OR
503-287-9000
Jack Thomson
UCM Inc.
Mulberry, FL
863-425-2960
Jamie Wurthmann
United Equipment Company
Turlock, CA
209-632-9931
Mitch Logsdon
Hills Machinery Company LLC
Columbia, SC
803-658-0200
Jim Hills
ICon Equipment, Inc.
Owego, NY
607-687-6015
Peter Barillaro
Ideal Tractor Inc.
West Sacramento, CA
916-373-0900
Ron Riemenschneider
Job Rentals and Sales LLC
Jeffersonville, IN
502-639-4168
Kenny Acton
PacWest Trading
Mesa, AZ
480-832-0855
Jim Maetzold
Peps Equipment
San Jacinto, CA
951-654-4448
Jennifer Pokrajac
Performance Equipment
Erie, CO
303-828-5321
Donnie Fetters
Power Motive Corp.
Denver, CO
303-355-5900
Richard Hill
USA Machinery
Marietta, GA
770-973-1141
Buzzy Keith
Woods Equipment
Nashville, TN
615-256-5639
Bill Woods
World Tractor & Equipment Co.
Charlotte, NC
704-544-7740
Richard Stidham
Worldwide Machinery
Channelview, TX
281-452-5800
Adam Greenberg
Korpan Tractor
Saskatoon, SK, Canada
306-933-2100
Robert Korpan
Kuhn Equipment Sales Co.
Summerville, SC
843-873-8333
Dallas Kuhn
Prima International Trading
Fayetteville, NY
315-446-3021
Jim Seale
Ross Equipment Co., LLC
Valrico, FL
813.657.9696
Bo Ross
EPG Insurance
Charlotte, NC
704-906-6055
Jim Slappey
Ground Clearance LLC
Lincoln, NE
402-484-5071
Sue McKee
Marcel Equipment Limited
London, ON, Canada
519-686-1123
Marcel LeHouillier
Maxxim Rebuild Co., LLC
Wise, VA
276-320-0077
David Mullins
McMillan Machinery Sales
Thomasville, GA
229-236-6594
Tommy McMillan
South Mountain Tractor
Phoenix, AZ
602-363-2396
Chris Lohman
Southwestern Machinery
Port St. Lucie, FL
772.878.5860
George Elkins
Hansen Shipping Agency & Parts, Inc.
Marietta, GA
770-485-2931
David Smith
IronPlanet
Pleasanton, CA
888-433-5426
Regina Market
Star Tractor, Ltd.
Ft. Worth, TX
817-441-2888
Don Larson
T-K-O Equipment Co.
Irving, TX
972-263-4356
Marlin Smith
Rock & Dirt
Crossville, TN
800-251-6776
Mike Stone
Uni International
St. Petersburg, FL
727-360-2844
Joseph Schulte
Machinery Trader
Lincoln, NE
402-479-2144
Chuck Lewis
Arrow-West Equipment Ltd.
Acheson, AB, Canada
800-561-5667
Bill Briggs
Butch Frey Equipment
Archbold, OH
419-445-9616
Roger Frey
C & K Equipment
Knoxville, TN
865-933-4103
Keith Haynes
Central Atlanta Tractor
Austell, GA
770-819-6600
Chuck Spooner / Marla Neise
Colorado Machinery
Frederick, CO
303-833-5900
Rick Furrow
Compaction Rentals
West Sacramento, CA
916-371-7853
Craig Hobday
Construction Equipment Sales
& Rental • Jackson, TN
731-554-1180
David Moore
Construction Trucks & Equipment
Phoenix, AZ
602-443-8280
Duncan Brazier
Ecco Equipment
Santa Ana, CA
714-554-4851
David Schmid
Equipment Solutions
Bel Air, MD
410-598-8872
George Angevine
Excel Equipment Co.
Boise, ID
208-562-0096
Michel Cunningham
Frontline Heavy Equipment LLC
Danville, CA
510-233-3000
Rob Nowacek
GDT Trading
Edmonton, AB, Canada
780-443-3777
Dave Tallman
Mega Machinery, Inc.
Knoxville, TN
865-207-6342
Mark Dyer
Mico Machines
Orlando, FL
407-244-5555
Asad Yazdani
Tar Heel Machinery
Reidsville, NC
336-510-4124
Penn McMichael
4
Mideast Equipment Sales
Youness Bakr
93 Van Deene Ave, Suite 104, West Springfield, MA 01089
Phone: 413-246-9024
www.mideastequip.com
[email protected]
APCO Equipment
John Carlino
3432 North 5th Street, North Las Vegas, NV 89032
Phone: 702-813-2663
www.apcoequipment.com
[email protected]
Performance Equipment
Donnie Fetters
2114 I-25 E. Frontage Road, Erie, CO 80516
Phone: 303-828-5321
www.pequipment.com
[email protected]
Construction Equipment Sales & Rental
David Moore
929 Airways Blvd., Jackson, TN 38301
Phone: 731-554-1180
[email protected]
Associate Member...
Equipment Solutions
George Angevine
198 Highland Road, Bel Air, MD 21014
Phone: 410-598-8892
[email protected]
Machinery Trader
Chuck Lewis
Phone: 402-479-2144
www.machinerytrader.com
[email protected]
Machinery Trader focuses on generating results for
advertisers in the construction equipment market. Published
in three regional editions each week, Machinery Trader
features full-color photos and detailed listings of heavy
construction equipment, parts, and attachments.
Global Equipment Services
Steve Dick
PO Box 209, Hobart, WA 98025
Phone: 425-432-4045
www.gesequipment.com
[email protected]
Machinery Trader Auction Results is released twice a year
and contains a full year’s worth of auction results and heavy
hauler information. Both publications are accessible online
at www.MachineryTrader.com, which offers a continuously
updated, user-friendly database.
McMillan Machinery Sales
Tommy McMillan
PO Box 2114, Thomasville, Georgia 31792
Phone: 770-403-0806
www.mcmillanmachinery.com
[email protected]
5
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