ready.steady.go! - Qualitytravel.it
Transcription
ready.steady.go! - Qualitytravel.it
READY.STEADY.GO! CONGRESSES INCENTIVE BUSINESS TRAVEL TOURISM online .it THE MAGAZINE COMUNICARE.OGGI. CONTENTS THE WEBSITE THE COMMUNICATION NETWORK Qualitytravel Magazine, published quarterly in Italian and English on the occasion of major International tradeshows, is unique in the Mice publishing segment. The stated objective of the magazine is to cross the industry boundaries and to bring to the general attention the extraordinary world of meetings and events. QUALITYTRAVEL - RIVISTA TRIMESTRALE ANNO XXIX N. 6/2014 - PROMOS - VIA WATT 37 - 20143 MILANO THE MAGAZINE Quarterly newspaper CONGRESSI INCENTIVE VIAGGI D’AFFARI TURISMO COVER STORY HOST CONTRO ALBERGATORI. CHI FA L’ARBITRO? 1 www.qualitytravel.it • [email protected] • tel. 02 89151814 > EVENTI 6 THE MAGAZINE The readers’ target DISTRIBUTION AND FREQUENCY 5.000 copies 15.000 readers Mailing: Circulation: Frequency: n.1 Feb/March n.2 May/Jun n.3 Set/Oct n.4 Nov/Dec 15.000 contacts 5.000 copies per issue 4 issues per year ITB Berlin (200 copies distributed in the exhibition area) IMEX Frankfurt (200 copies distributed in the exhibition area) IMEX Las Vegas (200 copies distributed in the exhibition area) EIBTM Barcelona (200 copies distributed in the exhibition area) Corporate Buyer Event Agencies Association Buyer TECHNICAL INFORMATION 60% 25% 15% www.qualitytravel.it • [email protected] • tel. 02 89151814 Page: 230 x 280 mm h. + 3 abundance per side Weight: 200 gr coated cover internal 110 gr coated Foliation average: 96 pages Adv artworks: pdf files or high resolution jpg, 300 DPI minimum Booking: 50 days before the release Artworks: 40 days before the release LISTINO CARTACEO THE MAGAZINE The rack rates Print advertising is highly effective today too, because broad journalistic surveys are still the basis for a proper knowledge of the market and an efficient improvement of the business leads. Believing in paper magazines today means loosen the monopoly of the web-based multinational companies, which have flattened the information level focusing only on newsbreaks and profit. Inner page: E 1,000.00 Double inner page: € 1,600.00 SPECIAL POSITIONS Back cover: E 2,500.00 First Roman: E 1,800.00 Inside front cover: E 1,800.00 Inside back cover: E 1,800.00 www.qualitytravel.it • [email protected] • tel. 02 89151814 THE WEBSITE Daily online Since 2008 www.qualitytravel.it has been daily offering to its readers five editorials about the most important news on tourism, economy and politics. The choice of presenting professional Mice news alongside with general topics has led us to an impressive record of 720,000 unique contacts per year (source: Google Analytics). Such numbers are due to our communication workflow on Facebook, Twitter and Linkedin as well as to our weekly newsstand sent on to more than 40,000 readers. Along with information and business offers our readers can look through the search engine QT Directory online for more than 3,800 locations distributed throughout the Italian territory. 720,000 unique users per year www.qualitytravel.it • [email protected] • tel. 02 89151814 online .it THE WEBSITE Weekly newsstand Each week, on Tuesdays, a selection of the more important articles is inserted in the newsstand (newsletter) and sent on to an online database of 40,000 visitors, with continuously growing conversion Corporate Buyer Event Agencies e PCO Association Buyer Seller 40,000 subscribers to the newsstand 28% 33% 21% 18% www.qualitytravel.it • [email protected] • tel. 02 89151814 online .it THE WEBSITE Hotspot and DEM To help you increase your visibility among the 720,000 yearly visitors of the site as well as the 40,000 online subscribers to Qualitytravel, our hotspots (advertorials in a one-month special position on Qualitytravel’s website) and our dems (promotional customized emails sent on to our database of 40,000 addresses) are the most immediate and effective means of communication. DEM SPECIFICATIONS Two options: SELF-PRODUCED html made by you, less than 100 kb MADE BY OUR GRAPHIC DEPARTMENT Please send on the following materials: - Header (600x190 pixels) and lateral image (300x600 pixels) - Text up to 800 characters (including spaces) - Link pointing to social networks (if any) - Object of the dem. HOT SPOT SPECIFICATIONS - 190 words for more than 300 characters - Images smaller than 100 kb www.qualitytravel.it • [email protected] • tel. 02 89151814 online .it THE WEBSITE Online newspaper rack rates Data sheet Qt Directory * (average of 1,500 visits per year) publication in the Meeting Offers section or Packages of 4 press releases ✔ 12 months€ 500.00 * for locations only Banner on Qualitytravel.it website 300x250 pixels (average 60,000 views per month) 1 month€ 400.00 ✔ 3 months€ 900.00 ✔ 6 months€ 1,900.00 ✔ 12 months€ 3,900.00 ✔ www.qualitytravel.it • [email protected] • tel. 02 89151814 online .it THE WEBSITE Newsstand rack rates Top Banner Edicola Online Top Banner Online Newsstand 560x250 pixels (average 2,500 views) ✔ per broadcast € 250.00 Banner Online Newsstand 560x50 pixels (average 1,200 views) ✔ per broadcast € 110.00 www.qualitytravel.it • [email protected] • tel. 02 89151814 online .it THE WEBSITE Hotspot and Dem rack rates DEM to 40,000 addresses Self-produced or made on our templates € 600.00 Hotspots The visibility of the issue is enforced by the broadcast of a dem to 40,000 addresses ✔ self-produced € 800.00 ✔ made by the editors € 950.00 www.qualitytravel.it • [email protected] • tel. 02 89151814 online .it WEBSITE + MAGAZINE “World Champions” package Yearly package 4 full adv pages ✔ hotspot ✔ banner 300x250 pixels 12 months on the site ✔ 4 dems ✔ RACK RATE € 11.250 SPECIAL RATE € 9.250 COMPLIMENTARY ✔ 3-page editorial on Qualitytravel Magazine ✔ 12 months on line sheet on the search engine (for locations only) ✔ 12 560x50 banners on the newsstand ✔ free exhibiting desk at Qualitaly www.qualitytravel.it • [email protected] • tel. 02 89151814 THE COMMUNICATION NETWORK Promotional events and press office In a synergy that aims to strengthen both our and our advertisers’ role in the industry, we’ve created with Stefano Ferri Communication and Marketing the network BRAINS - Communicating Today, a full service communication agency. OUR SERVICES (price on request) ✔ BUYERS & PRESS SCOUTING ✔ ORGANIZATION OF PROMOTIONAL EVENTS, GALA EVENINGS, ROADSHOWS AND EDUCATIONAL TRIPS FOR HOTELS, VENUES AND DESTINATIONS ✔ FULL CREATIVITY SERVICE AND COMMUNICATION CAMPAIGNS ✔ WEBSITES, BLOGS AND APPLICATIONS ✔ SEO AND SOCIAL MARKETING CAMPAIGNS ✔ PRESS OFFICES AND PR SERVICES ✔ WRAPPING DESIGN ✔ VIDEO PROJECTS ✔ GUERRILLA MARKETING www.brainsgroup.it • [email protected] • tel. 02 89151814 THEY SAY A SMART BRAIN MAKES THE DIFFERENCE. THINK WHAT A GROUP OF BRAINS CAN DO! COMUNICARE.OGGI. Serving tourism since 1986 Via G. Watt, 37 - 20143 Milano - Tel. +39 02 89151814 - Fax +39 02 89151830 www.qualitytravel.it - [email protected]