today

6
HAMILTON ID
History
BRAND ID
Communication
Watches
12
18
22
24
26
28
30
32
JAZZMASTER LADY AUTO
JAZZMASTER LADY QUARTZ
JAZZMASTER SEAVIEW QUARTZ
JAZZMASTER VIEWMATIC SKELETON LADY AUTO
Jazzmaster VIEWMATIC SKELETON GENTS AUTO
JAZZMASTER REGULATOR AUTO
JAZZMASTER DAY DATE AUTO
38
Jazzmaster MAESTRO SMALL SECOND AUTO
40
42
44
JAZZMASTER GMT AUTO
JAZZMASTER AUTO CHRONO
VALIANT AUTO
46
50
52
54
SPIRIT OF LIBERTY AUTO CHRONO
Khaki AVIATION AUTO 42mm
khaki AVIATION AUTO 38mm
Khaki QNE AUTO
56
Khaki PILOT PIONEER CHRONO QUARTZ
58
60
62
64
66
Khaki PILOT PIONEER AUTO CHRONO
KHAKI PILOT DAY DATE AUTO
KHAKI NAVY SUB AUTO CHRONO
KHAKI NAVY SUB AUTO
JAZZMASTER FACE 2 FACE AUTO CHRONO
69
PICTOGRAMS
index
6
34
36
3
history
was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton
watches combine the American spirit with the unrivalled precision
of the latest Swiss movements and technologies. Known for its
innovative design, Hamilton has a strong foothold in Hollywood,
with products appearing in over 400 films.
The brand also boasts a strong aviation heritage. Hamilton is a
member of the Swatch Group, the largest watch manufacturer and
distributor in the world with 160 production sites in Switzerland.
5
1912
1928
Railroad watch
American leadership
1800
1892
Hamilton founded
1914
1942
US Army supplier
WW2 timepieces
1892
1912
1914
1928
1942
Foundation of Hamilton
Lancaster, Pennsylvania/US
The first series of pocket watches
earns the title of “The watch of railroad accuracy”. During that period accidents are all too common due to the
fact that various railroads work with
over 50 different “times” - so Hamilton
sets out to deliver accurate watches to
the railroad community.
Hamilton gains the prestigious rank of
supplier to the US Armed Forces.
The introduction of the Piping Rock
and Yankee watch confirms the Hamilton leadership in American style.
During World War II, Hamilton stops
production of watches for consumers to concentrate on the huge task of
providing the forces.
The company’s efforts are rewarded in
1943 with a US Army-Navy “E” Award,
presented for its excellence in production of military equipment.
1951
1971
1961
The Frogmen
One of the
first automatic chronograph
Elvis Presley
1957
1970
First digital LED
watch
TIMELINE
First electric watch
7
1951
1957
1961
1970
1971
First movie appearance in the Oscarnominated movie “The Frogmen”.
Hamilton
introduces
world’s
first
electric
the
watch:
In 1961 Elvis Presley wears his
Ventura in the film “Blue Hawaii”.
The world’s first LED digital watch
starts measuring time.
Hamilton launches one of the first automatic chronographs:
A true story, this film portrays heroic
US naval divers during World War ll as
they prepare safe landings for supplies
and troops on hostile shores.
The VENTURA, revolutionary technology in a revolutionary design.
Hot on Presley’s footsteps is Stanley
Kubrick who approaches the American brand in 1966 to make unique
timepieces for his new, futuristic film,
2001: A Space Odyssey. The Hamilton Design team provides him with
a wristwatch and a desk clock that fit
the bill perfectly.
Made by Hamilton
The PAN EUROP.
1980
2003
Revival
1974
Swiss Production
1990
Purchased by SSIH
2005
Hollywood Relation
Nicolas Ivanoff
1974
1980
1990
2005
2006
The Hamilton brand is sold to SSIH (the
previous name of Swatch Group)
A revival in the 80s sees the reintroduction of classic Hamilton designs
from the 1920s through to the 1960s.
Old favourites like the Boulton, Ardmore, Wilshire and Ventura fuel and
lead an industry-wide trend of classic
watches.
The special Hamilton/Hollywood relationship continues with roles in such
films as Men in Black, Lethal Weapon
4, Fight Club, Independence Day,
The Talented Mr. Ripley, Die hard and
You’ve Got Mail.
Hamilton joins leading aerobatic pilot,
Nicolas Ivanoff in the cockpit - at least
in a partnership sense. As an official
Hamilton ambassador Nicolas Ivanoff
is taking to the skies in a Hamiltonbranded Edge 540.
Hamilton creates the Hamilton Behind
the Camera Awards to honor the key
talents working behind the scenes.
For over six decades the brand closely
collaborates with filmmakers, costume designers and prop masters.
2006
2011
BTC Awards
Flight Timer
TODAY
American Spirit
Swiss Precision
2009
TIMELINE
EAA AirVenture
9
2011
TODAY
Hamilton develops a new pilot watch, the
Khaki Flight Timer, in collaboration with
Air Zermatt, the prestigious Swiss transport and rescue helicopter company.
Hamilton is established as one of the leading brands in the world
in the price range from 500 to 2000 USD, with a proven reputation for creating elegant, unique and reliable watches.
Cooperation with various squadrons in
South Africa, Canada, South Korea, Spain
and in Russia also contribute to securing
Hamilton’s status as the favorite watch of
pilots.
Market data
11
Hamilton Today
• Swiss made
• Movement innovation, exclusive calibers
• Market leader for automatic watches in the
price segment of 500-2000$
• Hamilton is a global brand present in more than
70 markets
• 4’000 POS
• Mechanical watches: 74%; quartz watches: 26%
COMMUNICATION FOCUS
Aviation
Hamilton has been airborne since 1919. From timekeeping those pioneer pilots, to copiloting world aerobatic champions in gravity
defiance, Hamilton is the trusted partner of those who share the belief that the sky is the only limit.
The Khaki watches are the direct descendants of this eventful part of Hamilton history.
communication COMMUNICATION FOCUS
CINEMA
The list of credits for Hamilton movie appearances takes an age to roll. Since the 1950s Hamilton timepieces have featured in over
400 movies. On-screen success has co-starred with intensive involvement behind the scenes.
The American Classic collection is inspired from the brand’s strong relationship to cinema.
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Aviation
The SKy is the only limit
Hamilton has a long aviation heritage dating back to 1919 when the pioneering
pilots of the era put their trust in the precision of its watches and navigation
instruments. In addition to keeping the first American airmail service on track,
Hamilton became the official watch of more commercial airlines. Adventure
joined accuracy as the brand’s instruments demonstrated their unrivalled expertise co-piloting challenging expeditions to the South Pole.
This spirit certainly lives on. Today the Hamilton collection includes a line of pilot watches integrating specific aviation functions like the Khaki Flight Timer,
created together with the prestigious rescue and transport company Air Zermatt or the Khaki X-Patrol. The brand is also timekeeper to a variety of international aviation events like EAA Air Venture Oshkosh (USA), regarded as the
world’s greatest aviation celebration, as well as the Free Flight Masters in France
and Tannkosh in Germany.
Since 2005, Hamilton is joining leading French aerobatic pilot, Nicolas Ivanoff, in
the cockpit–at least in a partnership sense. The brand’s ambassador is taking part
to the European and World Aerobatics championships in a Hamilton-branded
Edge 540. The creativity involved in taking skill and technology to their limits
is highly appreciated . Various squadrons in South Africa, Canada, Spain, South
Korea and Russia and more Swiss aerobatic pilots put their trust in a Hamilton
watch.
And if they are happy to put their trust in a Hamilton watch at forces up to 12 g,
the sky really is the only limit…
SQUADRONS
communication AVIATION
Partnerships with various squadrons in Spain, South Korea, South Africa, Canada and in Russia also contribute to securing Hamilton’s status as the favorite
watch of pilots.
15
CINEMA
Inspirational elements for modern watch design
For over six decades Hamilton’s distinctive watches have caught the attention
of the world’s leading screen stylists. Their eye-catching shapes, materials and
unique designs earn them roles in over 400 movies, ranging from action pictures such as DIE HARD, OCEAN’S ELEVEN, PREDATORS, ABDUCTION, science fiction movies like MEN IN BLACK, INDEPENDENCE DAY, 2001:THE SPACE ODYSSEY,
to comedy classics like KILLERS, YOU’VE GOT MAIL, BLUE HAWAII and dramas
such as A BEAUTIFUL MIND, or THE GOOD GERMAN.
The brand is constantly working with film directors, prop masters and costume
designers to design models that are the perfect fit for the actors and the script.
Hamilton takes inspiration from cinema to create timepieces with out-of-thisworld design and functionality. It also develops watches with specific functions
according to the needs of a movie.
International Career
As the movie brand, Hamilton extended its cinematographic career to roles not
only in major American productions but also in European, Russian and Chinese
movies. In addition to appearances in French movies like in HELLO GOOD BYE
or in LES HERBES FOLLES, the distinctive Hamilton models were also featured in
the Chinese version of WHAT WOMEN WANT and Russian movie PATIENT LOVE.
The tradition is set to continue with many new appearances currently in production.
communication CINEMA
17
Hamilton Behind the Camera Awards
Since Hamilton has been collaborating closely with filmmakers, it has come to understand that from the props to the set design and from
costumes to the screenwriting, all of the hard work done off-screen plays a critical role in creating successful movies. In grateful appreciation of the immense work done behind the scenes, the brand created the Hamilton Behind the Camera Awards to acknowledge these key
talents. The ceremony takes place every year in Los Angeles and newly in China.
Campaign Single PAGe
Khaki
communication Campaign Single Page
Campaign Single PAGe
American classic
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online activities
21
communication online activities
AMERICAN CLASSIC
Collection
The American Classic line expresses the true American spirit of the Hamilton collection. These watches are about
adding a signature of 21st century style and functionality to the unique shapes and characters of classic Hamilton
models. Some of the original inspirations date back as far as the 1920s and are well established as design icons.
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American Classic JAZZMASTER LADY LADY AUTO
H42215111
H42215151
H42225151
H42245151
12
25
JAZZMASTER LADY
AUTO
The JAZZMASTER LADY is highly sophisticated inside and out. Its heart and soul, a finely crafted automatic movement, is visible through the case
back, confidently confirming that technology and femininity go harmoniously hand in hand in the twenty-first century. An easy click spring bar
facilitates the exchange of the jewelry-style metal bracelet for a white leather strap to redefine feminine curves – of the wrist at least.
5/(50)
Movement: Cal. 2671
S
No
Reflection
10.49mm
American Classic jazzmaster LADY
H42211155
H42221155
27
JAZZMASTER LADY
QUARTZ
The JAZZMASTER LADY is highly sophisticated inside and out. An easy click spring bar facilitates the exchange of the jewelry-style metal bracelet
for a white leather strap to redefine feminine curves – of the wrist at least.
5/(50)
Movement: Cal. 955.412
9.06mm
American Classic jazzmaster SEAVIEW
H37411111
H37451141
29
JAZZMASTER SEAVIEW
QUARTZ
Sporty chic lady’s watch at its best. The nautical JAZZMASTER SEAVIEW with its rotating bezel will accompany you on all seas where style and
elegance are a must. An easy click spring bar facilitates the exchange of the jewelry-style metal bracelet for a white textile strap.
10/(100)
Movement: Cal. 955.112
9.97mm
American Classic jazzmaster VIEWMATIC SKELETON LADY
H32405811
H32405111
31
JAZZMASTER VIEWMATIC SKELETON LADY
AUTO
Proudly wearing its heart on its sleeve, the Hamilton JAZZMASTER VIEWMATIC SKELETON LADY combines romantic appeal with meticulous
detail. Design detail invites the eye to peek through the openings to see the exclusive, decorated automatic H-20-S movement. Contemporary
decoration, ranging from brushed, skeletonized rotors to an intricate ‘H’-pattern on individual elements, add a sense of theater to traditional
precision timekeeping. Satisfying the wishes and needs of today’s multi-tasking women is a unique new attachment concept comprising an easy
click strap.
5/(50)
Movement: Cal. H-20-S
36mm
S
No
Reflection
10.90mm
American Classic jazzmaster VIEWMATIC SKELETON GENTS
H42555751
H42555151
33
jazzmaster VIEWMATIC SKELETON GENTS
AUTO
On show on both sides of the JAZZMASTER VIEWMATIC SKELETON GENTS are the ultra-modern watchmaking techniques employed to create the
H-20-S caliber of the watch, telling the story of aesthetic mechanics meeting bold masculinity. Contemporary decoration, ranging from brushed,
skeletonized rotors to an intricate ‘H’-pattern on individual elements, add a sense of theater to traditional precision timekeeping.
5/(50)
Movement: Cal. H-20-S
S
No
Reflection
11mm
American Classic jazzmaster REGULATOR
H42615553
H42615753
H42615153
H42615743
H42615143
35
Jazzmaster REGULATOR
AUTO
The JAZZMASTER REGULATOR showcases the brand’s proven expertise at turning a piece of traditional watchmaking into a contemporary
talking piece. Its exclusive H-12 movement gives the dial a unique appearance, presenting an original means of displaying seconds and hours
with a refreshing air of independence.
5/(50)
Movement: Cal. H-12
S
No
Reflection
13.13mm
American Classic jazzmaster DAY DATE
H32595151
37
Jazzmaster DAY DATE
AUTO
Sleek, elegant and classic, the JAZZMASTER DAY DATE is truly timeless. With simple lines and refined style, this stainless steel timepiece is a
must-have for the traditional watch lover.
5/(50)
Movement: Cal. 2834-2
S
No
Reflection
11.52mm
American Classic JAZZMASTER MAESTRO SMALL SECOND
H42515555
H42515735
H42515135
H42515785
H42515185
39
JAZZMASTER MAESTRO SMALL SECOND
AUTO
Every musical score needs a maestro to achieve true perfection – the JAZZMASTER MAESTRO SMALL SECOND is ready to take on that role. The
model is an instrument of pure elegance with finely marked digits and tapered hands reminiscent of a conductor’s baton in action.
5/(50)
Movement: Cal.2895-2
S
No
Reflection
11mm
American Classic jazzmaster GMT
H32605551
H32605151
H32695731
H32695131
41
jazzmaster GMT
AUTO
The JAZZMASTER GMT with its second time zone brings the Jazzmaster line to new destinations. Its red or blue hand indicating the second time
zone and 24 hours dial make a bold statement in the Jazzmaster collection showing that classic watches travel the world.
5/(50)
Movement: Cal. 2893-2
S
No
Reflection
11.50mm
American Classic jazzmaster AUTO CHRONO
H32596741
H32596141
43
Jazzmaster AUTO CHRONO
In its entirety, the JAZZMASTER AUTO CHRONO is a picture of sophistication that masters usability and reliability. Driven by the recently
developed H-21 movement, this high-performance automatic chronograph can rely on 60 hours of power reserve.
10/(100)
Movement: Cal. H-21
S
No
Reflection
15.23mm
TIMELESS CLASSIC VALIANT
H39525214
45
VALIANT
AUTO
The strong but understated design of the Valiant Auto is perfect for the self-assured nobleman. With clean lines , the elegant bi-color version
recalls the tradition of watchmaking.
5/(50)
Movement: Cal. 2824-2
10.41mm
TIMELESS CLASSIC SPIRIT OF LIBERTY
H32416581
H32416781
47
SPIRIT OF LIBERTY
AUTO CHRONO
The signature of the SPIRIT OF LIBERTY is uncompromising attention to detail, building a strong bridge from history to modernity. The unique
patina of the leather strap gives the final touch of chic, while the laser engraving of the quotation and the recent chronograph movement H-21
(60-hours power reserve) propel this timeless piece in the 21st century.
5/(50)
Movement: Cal. H-21
42mm
S
No
Reflection
14.75mm
Khaki
Collection
The Khaki line comprises the Hamilton military watches with their long and strong tradition. “Khaki” originates from
the Hindu word for earth or dust and has long been the color used for military uniforms. Today the color is associated with adventure and the current Khaki watches in the Hamilton collection are direct descendants of their heroic
forerunners that served the forces in both world wars.
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AUTO
Powered by an automatic movement the KHAKI AVIATION is available in 38mm and 42mm to fit every wrist. A range of straps from a metal
bracelet to a soft khaki leather strap give the timepiece a look of adventure. The big numbers and indexes recall the pilot’s necessity to read
watches with ease during turbulence.
5/(50)
Movement: Cal. 2824-2
S
No
Reflection
11.10mm
khaki AVIATION
H76665725
H76665125
H76665835
H76665135
Khaki AViATION 42mm
51
khaki AVIATION
H76565725
H76565125
H76565835
H76565135
53
Khaki AViATION 38mm
AUTO
Powered by an automatic movement the KHAKI AVIATION is available in 38mm and 42mm to fit every wrist. A range of straps from a metal
bracelet to a soft khaki leather strap give the timepiece a look of adventure. The big numbers and indexes recall the pilot’s necessity to read
watches with ease during turbulence.
5/(50)
Movement: Cal. 2824-2
38mm
S
No
Reflection
11.10mm
khaki QNE
H76655723
H76655123
H76655733
H76655133
55
khaki QNE
AUTO
The new KHAKI QNE takes functionality and style to new horizons. Pilots and pilots at heart will be perfectly equipped for action with this distinctive timepiece integrating a pressure-altitude measurement scale in its new 42mm case. And with the entire “Zulu” aviation alphabet engraved on the back of the watch’s case, there is no risk of miscommunication with the control tower, or any other important interlocutor.
5/(50)
Movement: Cal. 2895-2
S
No
Reflection
11.30mm
khaki PILOT PIONEER
H76512755
H76552955
H76512155
57
Khaki PILOT PIONEER
chrono quartz
Inspired by Hamilton’s heritage of Air Force watches, this chronograph is unique in its asymetrical design: its case offers an oversized crown and
pusher protector, while its dial shows a unique face with 2 counters at 10 and 6 o’clock. The textile strap perfectly completes this tribute to the
pioneering times of aviation.
10/(100)
Movement: Cal. G10.211
12.47mm
H76416135
khaki pILOT Pioneer
H76416755
H76456955
H76416155
H76416735
H76456435
59
Khaki PILOT PIONEER
AUTO CHRONO
Inspired by Hamilton timepieces created for the British Royal Air Force in the 1970s, the KHAKI PILOT PIONEER AUTO CHRONO is dedicated to
uniting the aspiration of flying, man’s oldest dream, with down-to-earth reliability, robustness and wearability. Bold Super-LumiNova® numbers,
a strongly domed sapphire crystal glass and the sandblasted stainless steel case are all reminiscent of its ancestor. But powered by the newest
H-31 Hamilton chronograph movement, this new pilot watch is definitely a 2013 must.
10/(100)
Movement: Cal. H-31
S
No
Reflection
16mm
khaki PILOT DAY DATE
H64615555
H64615155
H64615735
H64615135
61
Khaki PILOT DAY DATE
AUTO
The KHAKI PILOT DAY DATE, with its classic aviator design, gives the wearer the feeling of being an early American pilot. It features easy to read
dial, day and date function, and Super-Luminova® hands in a 42mm case. The KHAKI PILOT DAY DATE is an essential piece for pilots ready to
take-off.
42mm
10/(100)
Movement: Cal. 2834-2
S
No
Reflection
12.15mm
AUTO CHRONO
The ultra-modern maritime masterpiece takes its case shape from the iconic Hamilton Piping Rock piece from 1928. This eye-catching watch
knows exactly how to maintain its established talking point status. Water resistant up to 30 bar (300m), the H-31 powered chronograph
(60-hours power reserve), the screw down crown, rubber strap and unique rubber details emerging from the stainless steel bezel make this
watch the perfect partner for serious underwater activities.
30/(300)
Movement: Cal. H-31
S
No
Reflection
16.50mm
khaki NAVY SUB
H78716983
H78716333
Khaki NAVY SUB
63
H78615135
khaki NAVY SUB
H78615985
H78615755
H78615355
H78615735
H78615335
65
Khaki NAVY SUB
AUTO
The ultra-modern maritime masterpiece takes its case shape from the iconic Hamilton Piping Rock piece from 1928. This eye-catching watch
knows exactly how to maintain its established talking point status. Water resistant up to 30 bar (300m), the screw down crown, rubber strap and
unique rubber details emerging from the stainless steel bezel make this watch the perfect partner for serious underwater activities.
30/(300)
Movement: Cal. 2824-2
S
No
Reflection
13.45mm
American Classic JAZZMASTER FACE 2 FACE
H32856705
67
JAZZMASTER FACE 2 FACE LIMITED EDITION 888 pieces
AUTO CHRONO
In the JAZZMASTER FACE2FACE there are two different sides to the design concept – and to the timepiece itself. A unique rotating case houses
two dials, one presenting a sophisticated “boy racer” chronograph, the other a calm, elegant three-hand timekeeper. The two sides can accommodate different time zones, different frames of mind or different outfits – the wearer is always in the pilot’s seat. Limited Edition to 888 pieces.
53x44mm
5/(50)
Movement: Cal. 2094 + 2671
S
No
Reflection
17.20mm
pictogram
system
10/(100)
Diamond (QTY)
Stainless steel
Open Case
Automatic
Pink Gold PVD
Quartz
Lug width
Chronograph
29x29mm
9
Case size
Water resistance
End of Life
45mm
S
No
Reflection
13.45mm
Diameter
Antireflection
Case height
Screw Down Crown
pictogram system
Sapphire crystal
69
Mattenstrasse 149
2503 Biel/Bienne, Switzerland
Phone:
Fax:
+41 32 343 38 60
+41 32 343 38 61
hamiltonwatch.com
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