Media cover.indd - Baltic Publications Limited

MEDIA
PACK
2014
www.shekicks.net
facebook/SHEKICKS.NET
@shekicksdotnet
She Kicks is the online community and bi-monthly magazine for women’s & girls’ football
in the UK. Football is the fastest growing female participation sport in the UK. It also ranks
third behind men’s football and cricket for total participation numbers of all sports within
the UK.
She Kicks interacts with players, coaches, administrators, decision makers and fans at all
levels of the game and due to our commitment and prolonged history in promoting the
sport, elicits very strong brand loyalty and levels of trust.
Brief history:
September 1996 – On the Ball magazine is first published. A few years later the name is
changed to She Kicks. In 2001 the magazine is rebranded to Fair Game and also launched
in the US. In 2009 Fair Game becomes She Kicks and a new brand, website and magazine
are launched.
She Kicks has always embraced the changing forms of communication and with the
rebranding in 2009 we started to publish weekly e-newsletters, allowing readers to stay
in touch with the development of the game. With the advent of social media, tools like
Facebook and Twitter have enabled us to reach a whole new “global” audience of women’s
football fans.
www.shekicks.net
facebook/SHEKICKS.NET
@shekicksdotnet
How do we interact with fans?
Bi-monthly magazine
The website – www.shekicks.net
Facebook: facebook.com/SHEKICKS.NET
Twitter: @shekicksdotnet & @shekicksanth
We also produce:
• E-newsletters
• An annual women’s football calendar
www.shekicks.net
facebook/SHEKICKS.NET
@shekicksdotnet
Statistics:
She Kicks magazine is published every 8 weeks (approx). We print a minimum of 8,000 copies each issue.
We have just over 5,000 subscribers to the magazine, with the remainder distributed via NGB’s, County
FA’s and Sports Partnerships, Clubs, Centres of Excellence, Schools, Colleges and Universities.
www.shekicks.net averaged 21,609 UNIQUE visitors per month during 2013 (see image below). Between
July and October 2013 we had over 100,000 UNIQUE visitors due to our increased coverage of the
women’s game and some technical changes made to how we deliver news.
Our e-newsletter has over 7,500 registered users. In the last 12 months we’ve also initiated a fortnightly
Football Vacancies e-newsletter and a product specific e-newsletter distributed to a combined readership
of 16,000 which includes readers from our sister publications FC Business and Non League Daily.
Social media has seen the largest increase. Our twitter following is now c.6,500 and our Facebook
page is nudging the 2,000 mark. We encourage all advertisers to consider utilising social media in any
campaigns.
www.shekicks.net
facebook/SHEKICKS.NET
@shekicksdotnet
Why advertise with She Kicks?
Women’s and girls’ football is the fastest growing female participation sport in the country. With more than 1.5
million women and girls’ playing some form of the sport within the UK. 68% of our readership are females. 73%
of these are involved with at least one other sport. 45% of the readers are females over 18. If you offer a product or
service that fits this demographic then She Kicks is a must.
Readership Breakdown
(subscribers to She Kicks Magazine)
Male
32%
45%
Female over 18
Female under 18
23%
We work closely with the NGB’s of the sport to promote the game and we can open doors to
companies wanting to work within the football industry.
We work with:
• The FA
• Scottish FA
• FAW
• Irish FA
• British Colleges Sport
• County FA’s
www.shekicks.net
facebook/SHEKICKS.NET
@shekicksdotnet
Advertising Rates
Magazine: (published every 8 weeks approx)
Size
Full page advert/advertorial (350 words plus image & logo)
Half page advert/advertorial (150 words plus image & logo)
Directory advert (76mm x 87mm)
Single issue
£895 + vat
£595 + vat
£100 + vat
3 or more
£695 + vat
£495 + vat
£195 + vat
Website: www.shekicks.net - (all dimensions are in pixels; width x depth)
Size
Headline banner on all pages – 468 x 60
Skyscraper banner on all pages – 160 x 600
Right Hand banner on all pages – 120 x 90
Friends of She Kicks banner – 234 x 92
Sponsorship of NEWS section – 728 x 90
Sponsorship of Fixtures & Results section pages
Sponsorship of other sections
Product editorial placements (approx 300 words)
1 Month
£295 + vat
£195 + vat
£150 + vat
3 Months
£595 + vat
£395 + vat
£295 + vat
6 Months
12 Months
£195 + vat
£1,495 + vat
£1,495 + vat
£995 + vat
£250 + vat
(up to 10 placements)
£995 + vat
£995 + vat
£495 + vat
£50 + vat or
(1 placement)
E-newsletter:
Size
Headline banner – 468 x 60
£295 + vat (2 insertions)
or £495 + vat (10 insertions)
Job listing on Football Vacancies e-newsletter
£95 + vat per vacancy
or £395 + vat (unlimited for 12 months)
Product placement on Football Products e-newsletter £195 + vat per product
or £495 + vat (for 3 products)
All bookings include the option to supply regular editorial to appear on the She Kicks website for the length of the deal.
Each booking also includes social media coverage via Twitter and Facebook.
We also offer advertising opportunities on FC Business and Non League Daily.com. For more information on
either product or to discuss any of the advertising rates listed above contact
Anthony on 0191 442 1001 e: [email protected]
www.shekicks.net
@shekicksanth
facebook/SHEKICKS.NET
@shekicksdotnet
Publication Dates:
Issue No:
Booking/Copy deadline:
Publication Date
19:
10th February:
21st February
20:
17th March:
28th March
21:
12th May:
23rd May
22:
16th June:
27th June
23:
11th August:
22nd August
24:
13th October:
24th October
25:
8th December
19th December
2015 Calendar:
17th November:
5th December
*These dates are subject to minor changes
Testimonials:
“She Kicks is such an important resource in the development of girls’ and women’s football as it
offers something for everyone involved with the game. It’s a great platform to promote and raise
the profile of all things in our game and at all levels. Personally I have read every single issue since
“On the Ball” and I always look forward to it arriving in the post so I can keep updated on all the
local news and views. I’m a regular user of the website and I do recommend She Kicks as another
great source of information on our fantastic game to complement our own FA channels.
Rachel Pavlou – National Women’s Football Development Manager, The FA
www.shekicks.net
facebook/SHEKICKS.NET
@shekicksdotnet