marketing report - Retail Marketing Agency

Transcription

PR
Report
We’re
Revolutionising
PR & Search Marketing
Put simply, we help great brands and companies grow.
Contents
Your PR Report
04-05 The Brief
06 Spreadsheet Data
07-25 Screenshots
26-27 Summary
(Bloggers used, reach achieved and costs)
(Blogs to be used)
Brief
{Client Name} is looking for outgoing and enthusiastic bloggers who would be interested in
reviewing an item of their choice. Bloggers will get to choose an item from the website to
discuss with their fan base in return for a sample of the product.
Blogs chosen to feature our products will need to follow certain copy guidelines in regards to
the handling of the branding and product names. Posts must contain a minimum of 100 words of
meaningful copy.
04
PR Report - For more info call: 0121 698 2078
Seeking:
Sample details:
We are seeking bloggers that have a fantastic
reach into the social media world, and who
share the same fun, fashionable outlook on life
as our customers and designers. Ideally you
should be:
Bloggers are able to choose any item within the dress
section of the {Client Name} website found at http://www.clientname.com/
-UK-based
- Have an interest in fashion
-
Have a blog about fashion or allied interests that
would appeal to the same target demographic
of late teens to early 30’s, educated and
aspirational women.
About
{Client Name}:
{Client Name} is a young, fast-fashion brand bringing
catwalk-inspired fashion direct to the high street.
Specialising in cocktail, prom and evening dresses, we pride
ourselves on our unique, vibrant and expressive styles.
Created in London, we are now a worldwide brand offering
the finest quality products from a dedicated team of talented
young designers.
05
September Campaign
Name of
Blogger
Product
Code
Product
Ella Dvornik
{Client Name} Petite Rumer Dress
Ella Dvornik
{Client Name} Elodie Shoe
Ella Dvornik
{Client Name} Laila Clutch Bag
Ella Dvornik
{Client Name} Twiggy Sunglasses
Annora Thoeng
{Client Name} Rosa Dress
Yukova
{Client Name} Chelsie Dress
Rudy Mutuma
{Client Name} Evelyn-Jacket
Cash Carraway
Sonia Ghaffar
Madara Lieciniece
Blog URL
Social
Reach
42387PETT
http://www.bloggerwebsite.com/
508,697.00
S-14BL
508,697.00
YLS1215SB
508,697.00
CJ140
508,697.00
7112P
23,463.00
42487BGL
39,608.00
1999BRW
25,200.00
{Client Name} Aviana Dress
41735RUS
16,654.00
{Client Name} Hattie Dress
42338BUR
15,152.00
{Client Name} Tallie Dress
7358B
19,908.00
Jill Gourlay
{Client Name} Farrah Dress
7388SI
9,754.00
Rebecca
{Client Name} Natalie Dress
41947
10,589.00
Irene Martinez Garcia
{Client Name} Curve Lottie Dress
4735B
17,000.00
Amy Liddell
{Client Name} Evelyn Jacket
1999BRW
30,006.00
Lucija Kontic
{Client Name} Agnes Dress
42416B
54,826.00
Teral Atilan
{Client Name} Lydia Coat
15777PI
15,418.00
Kate-Louise Howson
{Client Name} Amelia Jeans
N/A
39,360.00
Ruxandra Ioana
{Client Name} Marley Jacket
1603
99,752.00
Rebecca Lacey
{Client Name} Roisin Dress
54345N
104,995.00
Natalia Homolova
{Client Name} Ciara Dress
41735GLR
30,609.00
Samantha Challenger
{Client Name} Marley Jacket
1603
9,076.00
Bethany Jordan
{Client Name} Nicole Dress
51532R
80,114.00
Sabina sher
{Client Name} Hailey Heels
CSB012
14,365.00
Flora Hook
{Client Name} Avia Gilet
1902B
21,162.00
Laurie-Elle
{Client Name} Leilani Bag
CCB131
57,077.00
Carli
{Client Name} Lydia Coat
15777PI
11,204.00
Stephanie Mead
{Client Name} Lottie Dress
4735B
7,375.00
Fariha
{Client Name} Louise Mac
09D25BE
25,005.00
06
leah Marriott
{Client Name} Shona Dress
7029CR
23,852.00
Raquel Campos
{Client Name} Evelyn Jacket
1999BRW
123,628.00
Total
1,433,849.00
Bloggers
to be used
07
508,697.00
Social reach
23,463.00
Social reach
(Blog, YouTube, BlogLovin,
Tumblr, Instagram and Twitter)
(Blog, YouTube, Tumblr, Instagram,
Lookbook, Facebook and Twitter)
ELLA DVORNIK
ANNORA THOENG
BIO:
BIO:
I am Ella. I am 24 years old living in London and
shamelessly enjoying life to the fullest. Since I was
very small I have been traveling. My mom even sent
me to camps every year so I could learn languages
and enjoy different cultures. There is no better gift
in life then the gift of exploration, the hunger for
adventure and understanding of the world..
I’m a 28 years old vintage lover and scientist.
Recently moved to London from Sydney, Australia.
Proposed Promotion:
- Photoshoot with social media promotion
Proposed Promotion:
- “Get ready with me” blog post
08
39,608.00
Social reach
(YouTube, Tumblr, Instagram,
Twitter, Bloglovin)
ALEIX MOYANO
BIO:
Hi, my name is Yuliya. I’m based in London Fashion
and Personal Style blogger, who’s passionate about
style and all things beautiful.
Proposed Promotion:
- Blog post and social media promotion
09
25,200.00
Social reach
16,654.00
Social reach
RUDY MUTUMA
CASH CARRAWAY
BIO:
BIO:
LDN Campaign Brand Ambassador 👑Fashion Blogger
The Comeback Mum is Cash Carraway. Hi, that’s me!
I am a professional blogger. I am also a freelance
writer, digital content creator, social influencer, activist
and brand ambassador.
Proposed Promotion:
- Outfit posts
Proposed Promotion:
- Blog post with social media promotion
10
15,152.00
Social reach
Twitter, Bloglovin)
SONIA GHAFFAR
BIO:
Im a typical Girly girl who loves pink as I’m surrounded by
just men always.. Fashion excites me more then.. I love
a fab shoe or ten and don’t get me started on Vintage
Chanel bags.. I really don’t take myself too seriously,
hence the title. I’m actually really funny.. Itsallaboutsonia is
just a blog on what I like to wear & I may touch on places
I like to go, with a few of the storms I try to cook up in
the kitchen.haha So come on in & get involved..hope you
enjoy xx
Proposed Promotion:
11
19,908.00
Social reach
9,754.00
Social reach
MADARA LIECINIECE
JILL GOURLAY
BIO:
BIO:
My name is Madara, but in short you can call me
Maddie. I am a 23 years old student from Riga, Latvia.
Right now I am studying Management studies with a
specialization in Marketing ( Masters degree). Call me
Maddie was made on 1st of September 2011. It is a
fashion/beauty/lifestyle oriented blog.
Scottish fashion blogger,
Jill Gourlay || Aspiring Stylist & Fashion Journalist
studying Marketing
Proposed Promotion:
Proposed Promotion:
12
10,589.00
Social reach
Twitter, Bloglovin)
REBECCA MARSHALL
BIO:
20. Scotland. JC.⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀World Wanderer
Proposed Promotion:
- Instagram post
13
30,006.00
Social reach
17,000.00
Social reach
AMY LIDDELL
BIO:
Salt and Chic is a UK based fashion & style blog
written by a 22 year old law student and Harry Potter
fanatic who lives far beyond her means.
Proposed Promotion:
14
IRENE MARTINEZ
GARCIA
BIO:
Her name is Irene but all the people call her Aireen.
With only 4 or 5 years she stole the heels to his
mother, and towards fashion shows at home.
One of the first gifts that she remembers is a sewing
machine in miniature. With only 6 years ago, she
began to design her own collections of clothes for
her dolls.
Proposed Promotion:
54,826.00
Social reach
Twitter, Bloglovin)
LUCIJA KONTIC
BIO:
My name is Lucija and I am Croatian fashion blogger but
also a student of biology&chemistry. I opened my blog
few years ago because of my passion for photography.
Then,some companies started to contact me with offers
for collaborations. And now I am here. Most of my day is
spent on answering emails,reading comments and taking
pictures. I am so happy because my blog gave me a
chance to meet so many people and I made some great
connections with people all over the world.
I feel like this is just a begging of something huge and
wonderful.
Proposed Promotion:
15
15,418.00
Social reach
39,360.00
Social reach
TERAL ATILAN
KATE-LOUISE HOWSON
BIO:
BIO:
Many people ask what ‘Teral’ stands for and why
it’s my blog name. Well, Teral is my name, It comes
from my Turkish Cypriot background. I’m 23, I live in
London and I am a freelance journalist.
My name is Kate,Im 25 years old and I live in the
Midlands,UK
Proposed Promotion:
I work in retail and as a part time fashion blogger,I’m
not your typical girly girl,I like masculine clothing and
anything with a bit of an edge.
Proposed Promotion:
16
99,752.00
Social reach
Twitter, Bloglovin)
RUXANDRA IOANA
BIO:
Blogger fashionista from Brussels, Belgium. How is my blog different from others? Well, apart from the
saying “each person is unique in its own way”, my blog has diversity, it has humor, it has a different style
from what you’ve seen before, so you will never get bored viewing the same theme outfits everyday,
never the same dull looks, that comes with a big plus: travel stories from the places I visited. I don’t
have a “team” behind it. It’s just me, my ideas along with a pro camera (Canon 5D Mark II). Interested? A
fan? A friend? An opinion? A collaboration maybe?
Proposed Promotion:
- Picture posts with Social media promotion
17
104,995.00
Social reach
30,609.00
Social reach
REBECCA LACEY
NATALIA HOMOLOVA
BIO:
BIO:
Hello! My name is Rebecca and I’m a 23 year old
Psychology graduate currently living in Oxford.
Proposed Promotion:
18
25 Year old blogger at www.Natinstablog.Com from
london, uk, Slovakia.
Proposed Promotion:
9,076.00
Social reach
Twitter, Bloglovin)
SAMANTHA
CHALLENGER
BIO:
I’m Sammy & I live in Cambridge with my husband
who is also the guy who takes most of my outfit
photos!
Oh My Style started early 2011 when I really wanted
somewhere to write about my passion for fashion &
to show case my outfits I create.
Proposed Promotion:
- Social media promotion
19
80,114.00
Social reach
14,365.00
Social reach
BETHANY JORDAN
SABINA SHER
BIO:
BIO:
Hi. I’m Beth and I am the person that does all of the
designs, and comes up with the ideas.
UK Fashion & lifestyle Blogger
Proposed Promotion:
Im a full time YouTuber and I love it! Be sure to check
some stuff out because weve got some really cool
items.
Proposed Promotion:
- “get ready with me” vlog
20
21,162.00
Social reach
Twitter, Bloglovin)
FLORA HOOK
BIO:
i’m flora and i like wasting time on the internet and
money on clothes.
Proposed Promotion:
21
57,077.00
Social reach
11,204.00
Social reach
LAURIE-ELLE
CARLI
BIO:
BIO:
I am 17 years old, currently living in Manchester
and travelling up to London quite frequently. I am
aspiring to be a dancer, but I also have an interest
in Photography, Video Editing and Fashion. So that’s
where this blog made an appearance. I’ve been
collecting cameras since I was 11 years old and
making videos and taking millions of photos. I’m in
college right now, studying Dance, Media Studies,
Photography and English Language
I’m Carli and I am the brewer, baker and brains behind
the The Olde Young Tea House. I set up my little shop
5 years ago after leaving the big city lights of London
behind me to come back to my roots and become
a tea lady. As a flourishing independent, which is
business brewing up a storm in Teesside, I am in love
with my town and what it has to offer.
Proposed Promotion:
22
Proposed Promotion:
7,375.00
Social reach
25,005.00
Social reach
STEPHANIE MEAD
FARIHA
BIO:
Proposed Promotion:
A 19 year old fashion, beauty and lifestyle blogger
from Northampton, England
- Photo post with relevant links
Proposed Promotion:
23
23,852.00
Social reach
LEAH MARRIOTT
BIO:
My blog is pretty much a lifestyle blog - I just post
what I like and hopefully what you like too. I have
posts on fashion, room decorations, beauty, tips on
universities and soon: book reviews, one including a
novel written by the author of ‘if i stay’, Gayle Forman.
Proposed Promotion:
- blog post with social media promotion
24
23,852.00
Social reach
RAQUEL CAMPOS
Proposed Promotion:
25
End of
Month Report
For the close of campaign, we had a fantastic social reach of 1,433,849
Our chosen bloggers really entered in to the spirit of our campaign. The tutorials, links to the website
and specified links to the items received will drive traffic from their followers and provide a legacy of
quality links that will continue to aid the site in the coming months.
26
1,433,849
Social reach
27
Lets get Social -
28

marketing report - Retail Marketing Agency

Transcription

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