Lauren Sizeland

The V&A and You:
How the Museum works with the fashion industry
Lauren Sizeland
August 2015
Contents
1
Introduction
2
V&A merchandise and routes to market
3
Inspiration
4 Seasonal design themes
5
Partners in fashion
6 Clarks – our latest story
Victoria and Albert Museum, London
The Location
Blockbuster Exhibitions
Alexander McQueen: Savage Beauty
London – 14 March to 2 August 2015
International Touring Exhibitions
David Bowie is
London 2013
Toronto
Sao Paolo
Berlin
Paris
Shoes: Pleasure & Pain
London 2015-16
Bendigo Art Gallery, Victoria, Australia
Queensland Museum, South Brisbane, Australia
Peabody Essex Museum, Massachusetts, USA
Savannah College of Art & Design, Georgia, USA
China
V&A Brand Licensing
Press releases
Editorial
Trade shows
UK
Brand Licensing Europe,
London
USA
Surtex
New York
Awards
Shortlisted: Best Licensed Property European Brand
Licensing Awards 2014
Shortlisted: LIMA International Licensing Excellence
Awards: Best Art or Design Program of the Year 2014
Voted No 3 in The Most Influential Brands
in Licensing: Art & Design, 2014
11
Commercially relevant 150 years ago - 1860
‘I think the first result of this kind of institution is to
make the public hunger after the objects; I think then
they go to the china shops and say, ‘We do not like this
or that; we have seen something prettier at the South
Kensington Museum’ and the shop-keeper, who knows
his own interest, repeats that to the manufacturer, and
the manufacturer, instigated by that demand, produces
the article…’
Henry Cole to the Select Committee, 1860
Contents
1
Introduction
2
V&A merchandise and routes to market
3
Inspiration
4 Seasonal design themes
5
Partners in fashion
6 Clarks – our latest story
V&A Created
V&A Loved
Retail
vandaprints.com
Publishing
18
V&A Inspired
V&A Image Licensing
vandaimages.com
Brand consistency
Contents
1
Introduction
2
V&A merchandise and routes to market
3
Inspiration
4 Seasonal design themes
5
Protecting and promoting the brand for licensing
6 Clarks – our latest story
The Decorative
The Glamorous
The British
The Exotic
Contents
1
Introduction
2
V&A merchandise and routes to market
3
Inspiration
4 Seasonal design themes
5
Partners in fashion
6 Clarks – our latest story
Design themes – Love & Romance
Love & Romance – mood board
Graham & Brown
Bedeck
Sparkk
Creative Tops
Lakeland
Walker + Walker
Kuwayama
Ancestors
Love & Romance
Love & Romance
Design theme – A Bug’s Life
A Bug’s Life – mood board
A Bug’s Life – design inspiration
A Bug’s Life – licensed products
A Bug’s Life – licensed products
Design theme – Arts & Crafts
Arts & Crafts – mood board
Arts & Crafts – design inspiration
Arts & Crafts – licensed products
Arts & Crafts – licensed products
Arts & Crafts – licensed products
Arts & Crafts – licensed products
Contents
1
Introduction
2
V&A merchandise and routes to market
3
Inspiration
4 Seasonal design themes
5
Partners in fashion
6 Clarks – our latest story
Dries van Noten aw12
Dries van Noten aw12
Graphis
Chanel Couture ss13
Chanel Couture ss13
Oasis
Oasis
Oasis
Social media - Oasis
Oasis
Aimer – La Clover
Aimer – La Clover
Contents
1
Introduction
2
V&A merchandise and routes to market
3
Inspiration
4 Seasonal design themes
5
Partners in fashion
6 Clarks – our latest story
Clarks – the inspiration
Clarks – photo shoot in the V&A
Clarks – photo shoot in the V&A