licensing information and ideas to better your

LICENSING INFORMATION AND IDE AS TO BE T TER YOUR BUSINESS
DreamWorks Animation’s Jeffrey Katzenberg
To Deliver Keynote at 2014 Licensing Expo
F E B R U A R Y
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WHAT’S INSIDE
Auditing:
Money Isn’t Everything.
Really.
Page 2
Retail Positioning, Social Media,
Omnichannel Retailing:
Breakfast Roundtable Sessions To
Be Staged in NYC
Page 2
Licensing Careers:
Dan Amos,
Tinderbox
Page 6
Entertainment and media visionary Jeffrey Katzenberg, chief executive officer of DreamWorks Animation, will deliver the Opening Keynote address at Licensing Expo 2014. The Opening Keynote session of
the Expo, sponsored by LIMA and staged by Advanstar, will take place Tuesday, June 17, from 8-9 a.m.
at the Mandalay Bay Convention Center in Las Vegas, and is free for all Expo attendees and exhibitors.
“Licensing Expo’s keynote address is a rallying point for the licensing industry and sets the tone for the
overall event,” said Charles Riotto, President of LIMA, the exclusive show sponsor. “As the leader of one
of the most successful and trend-setting entertainment companies and licensors in the world, Jeffrey
Katzenberg will provide attendees with his valuable insights into the future of the media and entertainment industries and the licensing business that is sure to resonate with all those in attendance, during
the upcoming show and beyond.”
Chris DeMoulin, President of Licensing & EVP of Customer Development for Advanstar, commented,
“We are honored to welcome industry icon Jeffrey Katzenberg to address our Licensing Expo audience. I
can’t imagine a better way to kick off this year’s show.”
Please turn to page 3
Upcoming Trade Events
Page 7
Welcome New Members
Page 8
www.licensing.org
Auditing
Money Isn’t Everything. Really.
By Anthony Shaut
Director of Royalty Audits
Spielman Koenigsberg & Parker, LLP
While one of our goals, as auditors, is
always to ensure that net sales are accurately reported and royalties are paid in full,
it is certainly not our only goal. Typically, at
the point where a licensor engages us to
conduct an audit, the intellectual property
is already well established.
It is our job, then, to make sure that brand
image is maintained and protected by ensuring compliance with all of the terms of
the license agreement. An effective audit
process encompasses far more than counting beans.
Counterfeits and knockoffs
Of the many problems that licensors and
licensees face, counterfeit and knock-off
merchandise is always near the top of the
list. A consumer finds a product normally
priced at $29.99 in stores for $14.99 on a
rogue website. That consumer purchases
the product and, after only weeks of wearing it or playing with it, wants to know why
the brim of the hat is already fraying, why
the action figures’ arm just fell off, or why
the color of the shirt has begun to fade after only two washes. The answer – it’s a
fake and, therefore, doesn’t live up to the
quality control standards that the brand has
established.
It’s to address situations like this that
holographic security labels are created and
adhered to all authentic licensed products,
and it’s why we, as auditors, place such
an emphasis on hologram testing, among
other procedures.
Whether it be doing a walkthrough of
the process by which holograms are adhered to each licensed product that gets
shipped, viewing ready-for-sale products in
the warehouse to ensure that all of them
“An effective audit process
encompasses far more than
counting beans. ”
Please turn to page 4
March 7 in New York
Breakfast Roundtable Event To Focus On Social Media,
OmniChannel Commerce & Retail Positioning
Join LIMA at Morton’s Steakhouse in New York on Friday, March 7th, for a limitedseating breakfast event covering some of the hottest topics in the licensing industry.
The breakfast will take place from 8:00-10:30 a.m., with ample opportunity to network!
The small-group roundtable discussion format will let attendees interact with industry
experts on three separate subjects:
• What Retailers Are Looking For and How You Can Position Yourself Accordingly –
Michael Goldstein, Former Chairman of the Board of Toys “R” Us; currently serving
on the board of Pacific Sunwear
• Social Media and Digital Marketing: How to Use It and How It Can Translate to Actual Product Sales – Debbie Bookstaber, President of Element Associates, a leading
Please turn to page 5
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Katzenberg C O N T I NUED FROM PAGE 1
In 1994, along with Steven Spielberg and David Geffen, Katzenberg co-founded DreamWorks SKG, which produced a number of celebrated films, including three Best Picture
Academy Award® winners – American Beauty, Gladiator and A Beautiful Mind. In 2004,
DreamWorks Animation became a publicly-traded company with Katzenberg at the helm.
Under Katzenberg’s leadership, DreamWorks Animation has become the largest animation studio in the world and has released 27 animated feature films, which have enjoyed
both critical and commercial successes, earning nine Academy Award® nominations and
two wins for Best Animated Feature. In addition to critical success, DreamWorks Animation has been recognized as one of the “100 Best Companies to Work For” by FORTUNE®
Magazine for five consecutive years. In 2013, DreamWorks Animation ranked #12 on the
list.
Prior to co-founding DreamWorks, Katzenberg served as Chairman of The Walt Disney
Studios. During his tenure, the studio produced such landmark animated films as Who
Framed Roger Rabbit, The Little Mermaid, Aladdin, The Lion King and Beauty and the Beast
– the first animated film to be nominated for a Best Picture Oscar® – as well as live action
hits, including Good Morning, Vietnam; Three Men and a Baby; Dead Poets Society; Pretty
Woman; Father of the Bride and Sister Act. Katzenberg previously served as President of
Paramount Studios, where he was involved in now-classic films including Raiders of the
Lost Ark, Saturday Night Fever, Grease and Best Picture Academy Award® winners Ordinary People and Terms of Endearment.
In 2013, Katzenberg was awarded the prestigious Jean Hersholt Humanitarian Award
by the Academy of Motion Picture Arts and Sciences for his outstanding contributions to
humanitarian causes.
With his wife Marilyn, Katzenberg supports and leads fundraising efforts for a wide
range of national and international organizations focused on supporting healthcare, education, the arts, Jewish causes, children, civic improvement, and the environment. Among
his philanthropic endeavors, Katzenberg is Chairman of the Board for the Motion Picture &
Television Fund Foundation and Director of Zynga Inc.
He sits on the Board or serves as a Trustee for AIDS Project Los Angeles, American
Museum of the Moving Image, California Institute of the Arts, Cedars-Sinai Medical Center, Geffen Playhouse, Michael J. Fox Foundation for Parkinson’s Research, University of
Southern California School of Cinematic Arts, and The Simon Wiesenthal Center. Katzenberg also supports the Elton John AIDS Foundation and Boston University, and with
DreamWorks Animation, he founded the DreamWorks Animation Academy of Inner-City
Arts in 2008.
“Jeffrey Katzenberg will
provide attendees with his
valuable insights into the
future of the media and
entertainment industries and
the licensing business that is
sure to resonate, during the
upcoming show and beyond.”
--Charles Riotto, LIMA
Sign Your People Up For The
LIMA Young Professionals Network
Register your employees to participate in LIMA’s young professionals group! We
host networking and educational events throughout the year in New York, Los
Angeles and London targeted toward those starting out in the licensing industry.
Come to the next New York event, a Happy Hour Networking get-together on
Wed., March 26, 6pm - 8pm, at Suite 36 in Midtown Manhattan.
For more information or to sign up, contact Courtney Halligan at
[email protected].
3
www.licensing.org
Auditing C O N T I N U E D FROM PAGE 2
contain a hologram, or comparing hologram
inventory records to sales records, these
anti-counterfeiting measures will only be
effective if the licensee abides by them.
It should be an auditors job to help ensure
that they do.
In addition to preventing cheap imitation
products from flooding the market, preventing low-quality authentic products from
entering the market can also be a concern.
Although most licensors require a thorough
approval process with samples and prototypes submitted for review prior to being
produced, there is still a reliance on the licensees’ factories to manufacture product
for the mass market of the same quality as
the samples.
Detecting unauthorized factories
The heavy reliance on factories is traditionally conveyed in third-party manufacturing agreements that are required by the
license agreement. Again, it is our job as
auditors to ensure that no unauthorized factories are used to manufacture product.
Processes such as reconciling inventory
movements, reviewing purchase orders,
and comparing those purchase orders to
authorized factories are just a few of the
tests that we conduct to help identify and
prevent the use of unauthorized factories.
Once a level of comfort has been gained
regarding both the authenticity and quality
of products going out the door, the next goal
is to ensure that these products are distributed in the manner that they were intended
and within the territory they were intended.
After all, spending all that manpower en-
suring a quality product is delivered to the
market won’t do much good if, for example,
that product is being dumped at close-out
and off-price retailers or to territories not
included in the license agreement.
A thorough review of customer lists and
sales invoices as well as research into unfamiliar customers goes a long way in preventing excess off-price sales, identifying
sales to distributors that may be made at
lower price points, and locating sales made
outside the licensed territory that may
breach rights granted to other licensees.
This article only touches upon the tip of
the iceberg for compliance issues and brand
protection that an audit can provide. Even
within the topics discussed above, there
are a number of other methods that auditors can use to help prevent counterfeiting,
to ensure the utmost quality of authentic
products are released into the market, and
to enforce the distribution and territory restrictions upon which a license agreement
is based. Not to mention product labeling,
insurance requirements, advertising minimums, etc., all important clauses of a license agreement that have been added in
there for a reason.
Just remember that without the full
scope of an audit to ensure the completeness of information that is provided by a licensee, a brand manager can never be sure
that the full picture is being presented to
them. And even though it’s often perceived
that an audit is only about net sales and
royalties, a good auditor can paint that full
picture for you.
“Licensors sometimes think
licensees are lucky to make
anything off their brands. But
partners value and reward
each other for mutual investments. Starbucks might have
saved itself a billion dollars if
it had done so in this case.”
Do Something Nice For Everyone On Your Team
Shouldn’t they be up-to-date on news and perspectives on licensing, marketing and retail? Sign them up for LIMA’s NewsLinks service, delivered FREE to
everyone’s mailbox every Tuesday and Thursday.
Just send a list of everyone’s email address to [email protected], so they
can start to get LIMA NewsLinks.
4
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Roundtable Breakfast CONTINUED FROM PAGE 2
agency developing online marketing
campaigns combining social media,
affiliate marketing, PR, SEO, paid
search, digital media buying, and
blogger outreach.
• The Keys to Building a Successful
Multi-Channel Commerce Experience For Your Brand – Craig Walsey,
Vice President, Business Development at Delivery Agent, a market
leader in ecommerce and multichannel commerce.
Michael Goldstein
Michael Goldstein, former Chairman of
the Board of Toys “R” Us Inc., was involved
with Toys “R” Us for over 20 years serving as Chief Executive Officer from 1994 to
1997. Prior to 1983, he was Senior Executive Vice President-Operations and Finance
of Lerner Stores Corporation.
Preceding that, he was a Partner of Ernst
& Young in New York.A magna cum laude
graduate of Queens College with a B.S. in
Economics, Mr. Goldstein was the recipient
of the Haskins Gold Medal for achieving the
highest score in the CPA examination in the
State of New York.
He is on the Board of Pacific Sunwear.
He was formerly the lead director on the
Board of Medco Health Solutions (NYSE)
and Chairman of the Board of Charming
Shoppes, both companies sold in 2012.
He is Non-Executive Chairman of the
Board of the Israel Discount Bank of New
York and is on the boards of two other nonpublic companies : Med Express (majority
owned by General Atlantic) and Ri Happy
(a Brazilian toy retailer majority owned by
Carlyle).
He is on the Advisory Board of Jefferies,
Inc. and Proximiant.
Debbie Bookstaber
Debbie Bookstaber is President of Element
Associates, where she leads integrated online marketing campaigns, combining social
media, affiliate marketing, PR, SEO, paid
search, digital media buying, and blogger
outreach to meet client objectives.
Debbie has over a dozen years of market-
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ing experience at brands such as Expedia
and Travelocity. She has managed online
marketing programs responsible for several hundred million dollars in annual sales.
Debbie has advised PR firms, Fortune 500
companies, nonprofits and government
agencies on blogger relations and effective
social media strategies.
As the blogger behind Mamanista.com
and Bloganthropy.org, Debbie was recognized as one of the “Top 25 Parent Bloggers
Who Are Changing the World” by Babble.
com in 2012 and as a “Best of the Net”
Blogger by Working Mother Magazine in
2013. She graduated Magna Cum Laude
and Phi Beta Kappa from Yale University
with a BA/MA in History.
Follow her on Twitter @buzzmommy.
Craig Walsey
Craig Walsey is a business development
executive with 20 years of experience in
the technology, retail, and entertainment
industries.
He is currently the Vice President of Business Development for Delivery Agent, overseeing their ecommerce, advanced television and licensing initiatives.
Delivery Agent is the market leader in
turning TV viewers into revenue generating
customers for the world’s largest brands
and media companies. Their clients include televisions networks, entertainment
properties and sports franchises including
NBC, CBS, FOX, HBO, Showtime, Bravo,
Discovery,The Brooklyn Nets, Boston Celtics, U.S Open, Playboy and Pepsi.
Prior to joining Delivery Agent, Craig held
senior business development positions
with 8thBridge, Payvment (sold to Intuit),
TBG Digital and Dogster.com (Sold to Say
Media).
Craig began his career as a merchandising and licensing attorney, with stints at
Viacom and Paramount Pictures and was
General Counsel for the fashion retailer
bebe stores (NASDAQ: bebe).
Cost to attend is $75 for LIMA members,
$150 for non-members. Space is extremely
limited – register online today!
Two Editions of
“Basics of Licensing”
Available
Two editions of the
LIMA-endorsed
“Basics of Licensing” book series
are now available:
• Licensor Edition
• Licensee Edition
These are the definitive
reference guides for everyone
involved in the licensing industry.
For more information please visit
www.basicsoflicensing.com.
www.licensing.org
Licensing Career Stories
Dan Amos
Head of New Media
Tinderbox, division of Beanstalk Group
What were the career moves that brought you to the licensing business?
I’ve always known I wanted to be in the licensing business…I’m clearly kidding! Imagine
meeting the one person (and I’m sure there is only one) that says that.
Like everyone in our industry I started out on a completely different trajectory, oblivious
to the licensing world. I trained to be an illustrator, specifically comics/graphic novels and
I’m fortunate to remain close friends with some of the most talented artists I’ve ever met.
Seeing their work also reminds me that I absolutely couldn’t compete with them!
It was during my university years studying illustration that I began working for a small UK
based company that produced collectible framed products, a number of which were under
license. Being into comics, I gravitated to the Marvel licenses they held, slowly integrating
into product design. This meant I eventually became the style guide guy, learning the
brands we licensed inside out and developing products for approval. This was my first taste
of licensing and led to creating roles that allowed me to acquire licenses on behalf of the
company and attend Brand License Europe.
Working with licensing agencies in the role I had carved out for myself made me consider
making the jump from licensee to licensor. I was eager to experience the other side of the
discussions I was having. My search led me to Beanstalk, global licensing agency; their
portfolio of clients was (and still is!) significant including Jack Daniels, Land Rover and
Stanley Black & Decker.
Starting out in the world of toys and collectibles for automotive clients was a departure
from product design and my love of comics but it was the kick start to my career in licensing
that I was looking for. Throughout my seven years at Beanstalk, I’ve had the opportunity
to develop and lead varied and innovative licensing programs; writing this has made me
realize just how much I’ve worked on, an incredible ride!
Today I’m head up Tinderbox, a division within Beanstalk dedicated to digital
entertainment properties, New Media. I’m passionate about the current disruption of the
entertainment space by New Media; there is a clear evolution of entertainment and with
Tinderbox I aim to be at the forefront.
What’s a “typical” day in your current position?
My days are becoming less and less typical; this is what I love about agency life and
about building something like Tinderbox. I enjoy taking an active role in all areas of our
business and whilst I head the division, I make a point of working alongside all members of
the team in sales, management, finance and legal. However the area I have a passion for
and take a very active role in is the sourcing of new and exciting properties for our agency.
This means scouring the AppStore counts as work! I find that social media is becoming
an incredibly valuable tool in identifying opportunities at the earliest point; My morning
commute is put to good use checking in with all of the blogs I consider key before I settle
in to licensee and client management.
We have a great existing portfolio including titles such as Doodle Jump, MovieStarPlanet
and My Singing Monsters. The extensive research the team has already put in will lead to
some very exciting properties joining our existing roster shortly.
Please turn to page 7
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“To call digital or New Media
brands a trend in licensing is
doing it a disservice; this is
an evolution of entertainment
and this understanding is
slowly filtering down into the
licensing industry. “
www.licensing.org
Licensing Career Stories CONTINUED FROM PAGE 6
UPCOMING TRADE EVENTS
What’s the most challenging aspect of your job? How do you address that challenge?
New Media is constantly developing, meaning you no longer simply pitch a brand but
you may need to also educate your prospect on the digital entertainment space at the same
time. New Media is transforming entertainment, the space has been forever disrupted, TV
viewing is down and digital media consumption is up. To call digital or New Media brands
a trend in licensing is doing it a disservice; this is an evolution of entertainment and this
understanding is slowly filtering down into the licensing industry.
I actually enjoy sharing with prospects New Media’s significance within the entertainment
space, there are some incredible statistics out there reinforcing what Tinderbox believes
in. One of my favorites is that in 2011, 2 percent of children under the age of two had used
a mobile device – in 2013, that figure had increased to a staggering 38 percent.* When we
realise how children are engaging with brands today through statistics like this you can
appreciate the importance of understanding New Media. It’s a challenge to be championing
something that’s early but I’d rather be at the forefront than thinking ‘if only…’
What’s your favorite part of your job?
I genuinely love what I do; there’s no one thing that gets me up in the morning. But if
you’re asking me to narrow it down, I can get to three.
Firstly, its meeting people. The licensing industry is built on relationships and developing
credible partnerships. I’m always keen to meet anyone who has even a minor interest in
what I do. You never know how you will reconnect with these people in the future. The
industry is a hugely positive and entrepreneurial place with so many different opportunities
to make amazing things happen; the only way to do that is to connect with as many great
people as you can.
Secondly, seeing product in the hands of fans. Especially in the gaming space, there is
a hunger from fans to own a piece of their digital world physically. It’s a special moment
to see people clamoring to get their hands on something you helped envision, develop and
launch.
Finally, and most importantly my son thinks I’m a superhero. Because I have the
opportunity to meet with the people behind some of the games he is obsessed with, to him
this is the greatest thing in the world (and it is pretty awesome). He spurs me on to deliver
the product he’d want for the brands he loves. It’s a pressure I’m happy to have. However
he doesn’t realize he’s my secret weapon, he’s truly of the New Media generation, tablet
owning and techno-savvy. He picks up brands quicker than I can seek them out, I learn a
lot from him and now more than ever should we be paying attention to the brands our kids
are engaging with.
What are the most significant trends or changes that you’ve seen in the business in
recent years?
As I mentioned, we are in the midst of an entertainment evolution, the way people are
consuming media is changing almost daily. Traditional media consumption is decreasing,
TV is trending flat, digital media consumption is up. The digital trend that everyone was
talking about 12-18 months ago has passed; digital or rather New Media is here now,
disrupting entertainment. I foresee many more brands coming from the New Media space
embedding into pop culture.
Please turn to page 8
LIMA Webinar: Building A Compelling Brand
Guide
2/26, Noon - 1:30 pm US EST
http://www.licensing.org/events/view/1165/
LIMA Breakfast Roundtables
3/7, 8:00 - 10:30 a.m.
Morton’s, New York, NY
http://www.licensing.org/events/view/1167/
Global Pet Expo
3/12-14
Orange County Convention Center, Orlando, FL
http://globalpetexpo.org/
2014 International Home + Housewares
Show
3/15-18
McCormick Place, Chicao, IL
http://www.housewares.org/
2014 Australian Toy & Hobby Fair
3/16 - 19
Melbourne Convention & Exhibition Centre, Melbourne, AU
http://www.toyfair.com.au/
Bologna Licensing Trade Fair
3/24 - 26
Bologna Fairground, Hall 31, Bologna, IT
http://www.bolognalicensing.com/en/home-page/923.
html
Day of Licensing /Tag der Lizenzen
4/2
Hotel Maritim, Colgne, Germany
www.lima-verband.de
*Source: Common Sense Media: Zero to Eight Children’s Media Use in America 2013
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WELCOME NEW MEMBERS
Aeropostale
Richard Li
www.aeropostale.com
Easy One Consulting
Limited
Douglas Yick
kathy ireland Worldwide
studio2pt0, llc
www.kathyireland.com
www.studio2pt0.com
Steve Rosenblum
Stan Madaloni
http://easy1cons.com
asknet AG
Katja Speck
www.asknet.com
Blue Banana Group LLC
Marvin Azrak
www.bluebananagroup.com
China Toy & Juvenile
Products Association
Mei Liang
www.tjpa-china.org
CraneKahn
Al Kahn
Firefly Brand
Management
Cynthia Modders
Merchant Factors
Corporation
Vicki Engel
Toy Factory, LLC
Amy Hoffman
www.thetoyfactory.biz
www.merchantfactors.com
www.fireflybrandmanagement.com
Polaris Industries, Inc.
Ulkutay & Co. Ltd.
Tulin Ulkatay
Shean Ferrell
www.ulkatay.net
www.imprintlicensing.com
Sequential Brands Group
Wonderful Works, Inc. &
Luma Creative Studio
iQ License
www.sequentialbrandsgroup.com
www.luma.co.za
www.iqlicense.com
Shandong Zhongdong
Culture Media Co. Ltd.
Imprint Licensing
Company
Leslie Buhler
Albert Oh
www.polaris.com
Richard Platt
Claire Becker
Carmen Zhang
www.zdcgi.com
Licensing Career Stories CONTINUED FROM PAGE 7
What are the biggest challenges facing the licensing business in the next three years?
Manufacturing will continue to face the challenge of keeping up with the pace at which
New Media brands explode onto the market. New Media properties can develop at the
speed of light; able to gather a following of millions in a fraction of the time a traditional
entertainment brand takes. Therefore reacting to this almost instant demand for product is
always going to be a difficult.
However I think technologies like 3D printing and their application within the licensing
industry is something to watch in addition to products within the on-demand space. There
are so many ways in which a consumer can now purchase including social commerce,
mobile commerce, even TV commerce, selecting the items on screen whilst watching your
TV show. Manufacturing processes that can integrate themselves successfully into these
areas will see the benefit.
What advice would you give to students or young professionals wanting to pursue a
career in licensing?
My first big leap was going to Licensing Expo; I’d encourage anyone interested to do the
same and experience it first-hand. There are excellent seminars to attend and gain valuable
knowledge. But don’t just listen -- participate, ask questions. Licensing shows are also an
excellent chance to network and meet people from the industry, take full advantage of it!
Any advice for mid-career professionals looking to expand their competencies?
I think this is a great time to develop in new areas regardless of what stage you are at in
your career. New Media has leveled the playing field with newly developed brands going
head to head with decades old franchises. Take in every learning you can from where you
are now but keep a close eye on how the landscape is changing for the future. Trends are
emerging at a frightening pace and having a clear understanding of today’s new consumer
habits will put you ahead.
8
LIMA Board of Directors
Michael Brown, American Greetings
Marilu Corpus, Click! Licensing Asia
Ciarán Coyle, Beanstalk
Paul Flett, United Talent Agency
Christian Fortmann, 24IP Law Group
Dell Furano, Epic Rights LLC
Darran Garnham, Mind Candy
Elias Hofman, Exim Licensing
Susie Lecker, Fisher Price Brands
Marty Malysz, Dependable Solutions, Inc.
Sara Nemerov, Warner Music Group
Carla Peyton, BBC Worldwide Americas
Maura Regan, LIMA Chairperson, Sesame Workshop
Jennifer Richmond, Richmond Management Group
James Slifer, The Joester Loria Group
Cheryl Stoebenau, CAS Marketing
Rick Van Brimmer, LIMA Vice Chair,The Ohio State U.
Peter Yoder, Cartoon Network Enterprises
LIMA East Coast Representatives
Meredith Ashley, Hearst Brand Development
Joan Grasso, Entertainment One
Marisa Marionakis, Cartoon Network Enterprises
James Stocker, FAB/Starpoint
LIMA West Coast Representatives
Leslie Buhler, consultant
Jennifer Cooper, 20th Century Fox Consumer Products
Pamela Harris, consultant
Marc Mostman, MOST Management
LIMA General Counsel
Gregory J. Battersby, The Battersby Law Group LLP
LIMA Staff
Charles Riotto, President
Adam Berg, SVP, Membership & New Business Development
Martin Brochstein, SVP, Industry Relations & Information
Louise Q. Caron, SVP, Member Relations
Mary Verdegaal, Director of Operations
Christina Jordan, Director of Marketing
Leah Hunter, Director of Finance & Administration
Courtney Halligan, Project Coordinator
Heike Winner, Managing Director, LIMA Germany
Kaori Taniguchi, General Manager, LIMA Japan
Tani Wong, Managing Director, LIMA China
Kelvyn Gardner, Managing Director, LIMA UK
www.licensing.org