English - Hyundai

2015 hyundai
bluemoves
October Issue 2015
People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old
understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of
their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has
grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality.
We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our
customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our
willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that
keeps challenging itself to unlock new possibilities for people and the planet.
Hyundai Motor Company
www.hyundai.com
Hyundai Blue Moves 1510 English. ID
Copyright © 2015 Hyundai Motor Company. All Rights Reserved.
FOCUS STORY
SPECIAL
AROUND THE WORLD
2015 Frankfurt
Motor Show
All-New Elantra Reveals
its Dynamic Impression
Hyundai Motor hosts 2015 Global
Customer Satisfaction Seminar
October Issue 2015
bluemoves
BLUE M OV E S 3rd
02 / 03
FOCUS STORY
Hyundai Motor
at Frankfurt
Motor Show 2015
Frankfurt
Hyundai Motor showcased its high performance sub-brand N
contents
Hyundai Motor highlighted its passion of the brand at the 2015
Frankfurt Motor Show, presenting a host of new Hyundai
models, design concepts and technologies. In particular, the
introduction of Hyundai Motor’s new high-performance N brand
was envisioned through exciting concept cars and a preview of
the 2016 New Generation i20 WRC race car.
02
focus story
04
SPECIAL
08
2015 WORLD
RALLY CAR
09
Around
the world
16
About N
The Origin of N
About the logo
The tight connection between Namyang
The curved lines in the letter ‘N’ represent
and Nürburgring creates the foundation
the corners on a race track where you
Award and
accolades
for N. Namyang is the heart of Hyundai
can push your car to the limit and, more
19
Motor’s global R&D network and birthplace
specifically, the ‘Chicane’, where the
of all Hyundai cars, and Nürburgring is the
overall balance of the car is rigorously
world’s most challenging race track in
tested. Hyundai Motor’s passion for N is
Germany, where N’s high performance
represented by the curved lines of the
technologies are honed. Both locations
signature letter N.
INTERVIEW
18
UPCOMING
NEWS
play a crucial role in the development of N.
BLUE M OV E S 3rd
Special
Sleek All-New
Elantra Reveals its
Dynamic Impression
Launching
A new compact sedan design that is in a class of its own
In the newly release exterior
rendering, the car’s innovative design
points become clear. Noticeably, the
large hexagonal grille is paired with
slim and sporty headlights for a feeling
of energy, while clean and refined
surfaces build on the active stance
of the All-new Elantra. Additionally,
wheel arches with a goal of expressing
the car’s dynamic road presence, helps
to set the new model apart from other
compact sedans.
Hyundai Motor is excited to
provide customers a glimpse of
the forthcoming All-new Elantra’s
modern looks and unique design
ahead of the car’s launch just
around the corner
The new model’s dynamic and sleek style received the approval of a recent
consumer study, where the Elantra’s striking appearance saw it ranked ahead of
key rivals.
Designers of the All-new Elantra identified a series of innovative design aspects
that give the car an unrivalled status and unique presence. Clever use of active
character lines evoke a dynamic, stylish and confident appearance, building on
the global popularity of the model.
Peter Schreyer, President and Chief Design Officer at Hyundai Motor, said:
“The All-new Elantra captures the car’s unique design characteristics that really
place this model in a class of its own. The subtle and innovative appearance
enhancements reflect Hyundai Motor’s vision for design. Furthermore, this car
indicates a move from traditional to modern styling by communicating the new
model’s comfort, fashion and sporty feel.”
04 / 05
BLUE M OV E S 3rd
06 / 07
Special
‘A MESSAGE TO SPACE’ CROWNED
ACCLAIMED CLIO AWARDs,
CANNES LIONS AND NEW YORK
FESTIVALS AWARDs
Awards
Winning prizes in Clio, Cannes Lions and New York Festivals Award
Hyundai Motor’s Guinness World Records-breaking
video campaign honoured at 55th Clio Awards
Hyundai Motor’s Guinness World Record-
York Festivals awards.
girl’s father was able to capture from the
breaking video campaign honored at 55
Soon to reach 70 million views on YouTube,
International Space Station. In a unique
Clio Awards.
the ‘Message to Space’ video has been
extension to the concept, Hyundai Motor
Hyundai Motor’s pioneering ‘A Message
the center of attention on social media
invited viewers to create their own
to Space’ campaign has won two bronze
around the world since its launch in April.
virtual message to share with loved ones,
awards at the Clio Awards in the Film
The creative campaign tells the story of
an opportunity taken up by more than
Technique and Out of Home categories.
how Hyundai Motor sent a message from
85,000 people around the world.
This latest success completes a triple
a 13-year-old girl to her astronaut father.
awards crown for the innovative film
In the video, 11 Genesis cars write a huge
following other recent acknowledgements
message, covering about 5.55 km2, on the
achieved at the Cannes Lions and New
Delamar Dry Lake, Nevada – an image the
th
BLUE M OV E S 3rd
08 / 09
2015 WORLD RALLY CAR
Welcome to
Hyundai WRC
Co-Drive Experience
WRC
A breathtaking journey in Hyundai i20 World Rally Car with WRC drivers
AROUND THE WORLD
Hyundai Help for Kids
reaches milestone with
more than $2m raised
Australia
https://www.youtube.com/watch?v=spweeNppxnE&feature=youtu.be
Hyundai Help for Kids has raised more than $2,000,000
Feel the action!
Hyundai Motor has developed a Rally
rally (except in France). Sitting alongside
following the Finland and Poland WRC,
Co-drive for you and your guests to
one of our registered WRC drivers,
was a huge success where Hyundai
experience the high speed thrills and
you will be taken on a breathtaking
car enthusiasts experienced loads of
get a real rally feel. Each Co-drive will
journey in a full specification Hyundai
fun and excitement.
take place on the Monday after the
i20 World Rally Car. WRC Co-drive,
2015 RALLY Poland
2015 RALLY FINLAND
2015 RALLY DEUTSCHLAND
2015 RALLY AUSTRALIA
July 2-5, 2015
July 30 – August 2, 2015
August 20-23, 2015
September 10-13, 2015
Mikołajki, Poland
Jyväskylä, Finland
Trier, Germany
Coffs Harbour, Australia
top-four finish
top-four finish
Reclaimed second place in the
top-five finish
Manufacturers’ Championship
double top-five finish
Hyundai Help for Kids raises over
$2 million to support 18 recipients
As part of an initiative reflecting the
need. The initiative provides support and
generous spirit of Australians, Hyundai
aid to various areas of sports, culture,
Help for Kids recently celebrated a
education, health as well as community
significant milestone of raising $2,145,458
engagement, and social welfare programs.
in just 18 months. Established in January
This incredibly successful fund-raising
2014 as part of Hyundai Motor’s global
facilitator is a combined effort by Hyundai
Corporate Social Responsibility program,
Motor Company Australia and Hyundai
‘Moving the World Together’, the Hyundai
dealers which matches, dollar for dollar,
Help for Kids initiative provides grants
the money raised by the 164 dealerships
to a range of organizations focused
in the Hyundai National Dealer Network.
on delivering assistance to children in
BLUE M OV E S 3rd
AROUND THE WORLD
AROUND THE WORLD
HYUNDAI MOTOR LAUNCHES
GLOBAL SUB-COMPACT SUV
‘CRETA’ IN INDIA
INDIA
10 / 11
All-New Tucson: The GameChanging Brand Ambassador
to shift perceptions
Germany
Hyundai Motor today launched the global sub-compact SUV model ‘Creta’
Hyundai Motor today launched global sub-compact
SUV model ‘Creta’ in India
Creta marks Hyundai Motor’s entry
ride and handling. Creta is set to make
into the growing sub-compact SUV
a strong statement in the growing SUV
segment with a strong product
segment. Based on Hyundai Motor’s
offering, boosting Hyundai Motor’s
evolved ‘Fluidic Sculpture 2.0 Design
product line up. Creta offers a
philosophy’, Creta demonstrates all
combination of power and style with
the essential attributes of dynamism,
its robust body structure, superior
comfort, safety and style.
engine performance and confident
Low NVH
Fluidic Sculpture 2.0 Design
Advanced Powertrains
Strong Body Structure
Redefining Engagement between Hyundai Motor and Media
A New Brand Perception for
Hyundai Motor in Europe
Creating stand-out experiences
and memories
Redefining Engagement between
Hyundai Motor and Media
After the successful preview event in
The media gathered at the birthplace
The All-new Tucson generated positive
Berlin and the global unveiling at the
of the All-new Tucson: HMETC in
coverage and high PR value, convincing
Geneva Motor Show 2015, the All-new
Rüsselsheim. Moving along different
the media of Tucson’s qualities. The All-
Tucson pan-European test drive event
brand hubs – the media had a chance
new Tucson successfully went through
was held from June 2015. For the first
to experience Motorsport at Alzenau,
comparison tests showing great results
time, top media from all over Europe
home of our WRC team, and meet the
from top German automotive media.
were invited to the international
designers at the Frankfurt Art Club and
Auto Zeitung and Auto Bild awarded
driving event in the Frankfurt region.
listen to 1-to-1 product presentations
first place to All-new Tucson ahead of
at the European Headquarters.
its competitors.
BLUE M OV E S 3rd
AROUND THE WORLD
AROUND THE WORLD
Hyundai Motor Expands the
Scope of Social Initiatives
In the Eastern European Region
Eastern Europe
Creating Shared Value (CSV)
‘Hyundai for Children’ Project
HYUNDAI MOTOR BEATS
VOLKSWAGEN IN CZECH REPUBLIC
TO SUPPLY iX35 AS THE OFFICIAL
POLICE VEHICLE IN CZECH REPUBLIC
Czech Republic
Supplying ix35 as police vehicle
Hyundai Motor beats Volkswagen’s Skoda Group to supply Hyundai
ix35 as the official police vehicle in Czech Republic
On September 1, Hyundai Motor held a vehicle handover ceremony at Hyundai
Centrum Praha dealer in Prague, delivering 150 ix35s to Czech Republic police
as the official police vehicle. The event was attended by Choi Dong-woo and
Seo Byung-kwon, general manager of HMMC and HMCZ, along with Thomas
Tuhy and Petr Petrik, chief and vice commissioner of Czech Republic National
Police Agency. The ceremony was a significant event for Hyundai Motor in
which the company was acknowledged for superior manufacturing capacity
and quality that contributed in surpassing Volkswagen in terms of both sales
and customer satisfaction and given recognition for the company’s
contribution to Czech Republic’s economy.
Hyundai Motor launched CSR activities in Kazakhstan and Ukraine
Hyundai Motor conducted the ‘Hyundai for Children’ project in Ukraine as part
of its corporate social responsibility (CSR) efforts to help children whose parents
were lost or wounded in anti-terrorist operations. The program offered camps
for children where they could participate in foreign language courses, games,
various hobby groups and consultation from psychologists.
The company also launched the ‘Abay bol-Drive. Think. Care.’ program in Kazakhstan.
This program offers free car maintenance and training on how to react in emergency
situations for Hyundai customers and the general public. As part of Hyundai
Motor’s efforts in supporting social initiatives, this campaign also aims to
enhance general public’s knowledge on road and car safety in the region.
12 / 13
BLUE M OV E S 3rd
AROUND THE WORLD
14 / 15
AROUND THE WORLD
mobile artwork to inspire
tourists in six iconic cities
around the world
Hyundai Motor hosts
2015 Global Customer
Satisfaction Seminar
Travel mate
South Korea
Ultimate travel companion
Create photo-film
Newyork
Hyundai Motor is to host an inspirational campaign in six
of the world’s most exciting cities, encouraging tourists
Hyundai Motor plans to host an inspi-
cals alike. The creative mosaic artwork
rational campaign in six of the world’s
is composed of hundreds of tiny Hyun-
most exciting cities.
dai logos, creating an iconic skyline of
More than 55 million tourists a year can
each city when viewed from a distance.
engage with inspirational artworks in
For example, in New York, the famous
Istanbul, New York, Mexico City, Bar-
Manhattan skyline is visible alongside a
celona, Paris, and Singapore, making
message by Hyundai Motor: Take a step
Hyundai Motor a ‘travel mate’ for tour-
back. There is more of New York to be
ists and their precious moments. In Is-
seen.
tanbul, New York and Mexico City, bus-
Meanwhile in Barcelona, Paris and Sin-
es and trams will carry stunning optical
gapore, travelers are greeted with an
illusions that lighten up the vibrant cities
intriguing message: A New Experience
to create memories for tourists and lo-
Awaits.
Istanbul
‘
’
Reaffirming customer-first service
Hyundai Motor hosts 2015 Global
Customer Satisfaction Seminar
Hyundai Motor Company, South Korea’s
number one automaker, has reaffirmed
its determination to practice customer
oriented management by hosting its
‘Global CS (Customer Satisfaction)
Mexico City
Seminar’ in Seoul. With 60 service
representatives from 38 countries, the
seminar focused on Hyundai Motor’s
‘
’ service slogan,
which aims to make customer satisfaction
Barcelona
the utmost priority in global markets.
Delegates received guidance on best
Paris
customer service practice, to anticipate
the needs of customers and identify
where Hyundai-only service can be
Singapore
offered.
BLUE M OV E S 3rd
interview
Let̓s Get to know
Each other!
Russia
Engine
Interview to HMCIS
Maria Golikova
Transmission
Suspension
Our Marketing Communication Section is the engine.
Without this essential part our other sections
cannot be set into motion.
Marketing Communications defines the overall direction,
the key message and the final destination of all our
activities. This section overlooks the quality of the creative,
with the goal of producing interesting and unforgettable
contents to reach out to customers and catch their
attention. The primary goal of this section is to increase
Hyundai’s brand awareness and enhance brand reputation.
Anna Panarina
Olga Tsekhonya
Yeshin Noh
Elizaveta Osipova
MARKETING DEPT TEAM
Ekaterina Sidorova
Alena Nikonova
Svyatoslav Ryazhsky
Elena Akimova
Alyona Karasyova
Alexey Ermilov
Anastasia Bondar
Pavel Lim
Ekaterina Nikolaeva
Interior
Pavel Tsoy
OUR WISHES to HMCIS
16 / 17
The engine, transmission, suspension and interior are
the four major parts that work together to keep a
vehicle going. Like this, the coexistence and harmonious
cooperation is what keeps our department running.
Our four sections function like these four core parts
of a car and this is what makes us different from others.
The Digital/CRM Section delivers energy to other parts
of our mechanism for further action.
This section communicates through different channels of
advertising : SEO - Hyundai Motor website and content,
SMM - Hyundai brand communication on different
social networks (Facebook, VK, YouTube, etc.), CRM Communication with customers and clients to maintain
loyalty. These communication activities serve as the fuel
for our operations.
The BTL/Dealer Marketing Section is
the foundation for setting us into motion.
This section helps to create the proper support system
for dealer centers and communication with our customers.
The Dealer Center which is the face of our brand
provides an environment focusing on the convenience of
customers. Alongside Dealer Centers, through events and
a variety of BTL activities, this section works towards
increasing brand awareness and customer loyalty.
Hyundai Motorstudio is the perfect example and result
of collaboration among all sections.
Our Hyundai Motorstudio opened on January 20 th,
providing a place for customers to engage and
participate in many of our marketing activities. Since
its open we have been holding various cultural events
for the Russian people such as painting exhibitions,
lectures, music performances, etc. With its inspirational
and unique construction concept, we hope to eventually
make it a landmark in Moscow altogether.
Aleksey Ermilov, Marketing Director
HMCIS has big plans for the future and we will do our best.
Alexander Ruzavin • I wish our company goes
forward with ambitious goals and achieves them
respectively. Be brave and try nonstandard
approaches, set new trends associated with
words such as “care” and “possibilities.”
Alyona Karasyova • Do not be afraid to do
something that is different from other companies.
Have you ever thought about the numerous cars around the world?
They all have different names, different amount of options and equipment,
but when you take a closer look, four main parts are integral to a car. We, at
HMCIS, also have these four main parts that keep our operations running.
Tatyana Korobkova • I wish HMCIS will always
innovative, inspiring and astonishing. Not just a
simple automobile company but a company that
defines the future.
Svyatoslav Ryazhsky • Don’t be afraid to be
the First and Innovative, Trendy and Modern,
Caring and Loving for your customers. Win
over customers’ hearts by you unique Hyundai
character.
Anna Panarina • To go beyond our customers’
expectations, always giving joy and motivating
our clients to become the most beloved brand.
Overcome difficulties, achieve meaningful
success and become the highest. Remember to
be enthusiastic in all daily tasks.
Ekaterina Sidorova • I wish great success to
becoming the first in Russian car market!
Pursanova Ekaterina • I believe that HMCIS will
become a role model for others companies in
a few years.
Stanislav Ionitsky • I wish HMCIS prospers,
achieving mountain-high goals and never looking
back on difficulties – always looking forward for
the better future and making the hearts of our
clients warmer!
Ekaterina Nikolaeva • Always be open to new
possibilities and be a leader in everything.
Elizaveta Osipova • Being a part of the big
Hyundai family means being well-trained, wellunderstood and perfectly surrounded by caring
friends who are also professionals even with the
time to have a cup of coffee
Olga Tsekhonya • Go ahead with new ideas and
implementing new possibilities at every point of
Russia.
Pavel Lim • Overcome economic difficulties and
maintain the status of the Most Beloved Brand
in the Russia.
Dmitry Novikov • I wish Hyundai Motor will
achieve indisputable leadership on the market.
BLUE M OV E S 3rd
Award and accolades
18 / 19
UPCOMING NEWS
AWARDS AND
ACCOLADES FROM
AROUND THE WORLD
highlights of
2015 Schedules
News
Motor Show
2015 World Rally Car
HYUNDAI SONATA EARNS
AUTOPACIFIC VEHICLE
SATISFACTION AWARD
HYUNDAI TUCSON AND
SONATA EARN IIHS TOP
SAFETY PICK+ AWARDS
The 2015 Hyundai Sonata earned the
The 2016 Hyundai Tucson and 2016
top mark in the midsize sedan category
Sonata earned the Insurance Institute
Los Angeles
th
in AutoPacific’s 19 Annual Vehicle
for Highway Safety’s (IIHS) 2015 TOP
Satisfaction Awards for its outstanding
Safety Pick+ award, the industry’s most
quality. In addition, Hyundai Motor
rigorous vehicle safety test that rates
LA Auto Show
Date: November 17-29
Venue: Los Angeles Convention Center
ranked within the top three mainstream
occupant safety in five categories.
brands in customer owner satisfaction,
It was the first time that the Tucson,
achieving the highest customer
which went through a significant
experience and quality combined with
redesign for the 2016 model year,
value, technology, design and safety.
received the award.
Dubai
Dubai International Motor Show
Date: November 10-14
Venue: Dubai World Trade Centre
3
1
2
Guangzhou
Auto Guangzhou
Date: November 20-29
Venue: China Import & Export Fair Complex
1
2015 Tour de Corse Rallye de France
October 1-4
2
2015 Rally RACC Catalunya - Costa Daurada
October 22-25
3
2015 Wales Rally GB
November 12-15
Hyundai Collection
Wins Two Red Dot
Award 2015
Design Titles
Hyundai Motor Company, the fastest growing automaker by brand value,
received international recognition for its design concepts of Hyundai
Collection from the Red Dot Design Award 2015. The Hyundai Collection won
two Red Dot Design Award 2015 titles in the ‘Design Concept’ category,
including one design concept being awarded as the ‘Best of the Best’.
2015 HYUNDAI BLUE MOVES
Website : worldwide.hyundai.com
Registration Date : December 31, 1992
Registration No : (Se) Ba-210
Publisher : Mong-Koo Chung
Publishing Date : October, 2015
Edited & Designed by iduo.,Co.ltd
Global P.R. Team
Overseas Advertising Team
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