readers per month

Transcription

readers per month

Editorial
plan
2014
721
4OO
readers per month
urobsisam.sk
• mojdom.sk • projektyrodinnychdomov.sk • asb.sk • jagastore.sk
721 400 readers per month
B2C magazines
104 000 readers
(MML-TGI)
25 000
(printed circulation)
80 900 readers
(MML-TGI)
19 000
17 000
8 000
4 500
8 000
3 500
3 500
www.mojdom.sk
www.urobsisam.sk
www.asb.sk
235 000 readers
(audit AIMmonitor)
147 000 readers
(audit AIMmonitor)
www.projektyrodinnychdomov.sk
13 000 readers
(Google Analytics)
B2B magazines
27 500 printed circulation per month
Websites
2
CONTENT
CONTACTS
POPULAR-EDUCATIONAL TITLES
6 Rodinné domy spring/summer 2014
6 Rodinné domy autumn/winter 2014
8 Všetko o bývaní: How to build a low-energy house
8 Všetko o bývaní: Modern wooden houses
8 Všetko o bývaní: Kitchen and bathroom
10 Urob si sám
16 ekoBývanie
20 Môj dom
26 www.mojdom.sk
30 www.urobsisam.sk
34 www.projektyrodinnychdomov.sk
COMMERCIAL DEPARTMENT IN THE SLOVAK REPUBLIC:
Martin Moravčík
Product Manager of TZB
Haustechnik
+421 903 873 005
[email protected]
If you are interested, please contact our commercial
department: +421 2 50 200 262, [email protected]
or our commercial representatives directly
PROFESSIONAL TITLES
36 Stavebné materiály
40 Správa budov
44 TZB HAUSTECHNIK
48 Inžinierske stavby / Inženýrské stavby
54 ASB – architektúra, stavebníctvo, biznis
60 www.asb.sk
53 000 readers
(Google Analytics)
Ľudmila Prekalová
Commercial Director
+421 903 592 378
[email protected]
Jaroslava Omastová
Product Manager of Projekty
rodinných domov
+421 903 245 665
[email protected]
Robert Hošták
+421 903 516 151
[email protected]
Martina Šuhajová
Product Manager of ASB
magazines
+421 903 455 112
[email protected]
Katarína Lipovská
Product Manager of Stavebné materiály
+421 903 288 511
[email protected]
Juraj Vilkovský
Product Manager of Inžinierske
stavby / Inženýrské stavby
+421 903 246 321
[email protected]
COMMERCIAL DEPARTMENT IN THE CZECH REPUBLIC:
Robert Bouška, +420 774 284 687, [email protected]
Vladimír Brutovský, +420 777 284 680, [email protected]
Zbyněk Budka, +420 775 284 685, [email protected]
Alžběta Janáčková, +420 777 284 681, [email protected]
Martin Moravčík, +420 775 284 684, [email protected]
Lukáš Roučka, +420 775 284 686, [email protected]
HISTORY
1992 1993 1994 1996 2000 2001 2002 2005 2006 2007 2009 2010 2012 2013
The
JagaTech
bookshop is
established
at the Civil
Engineering
Faculty in
Bratislava.
3
JAGA Publishing House is
established.
JAGA issues
the first title:
Commercial
catalog STAVEBNÍCTVO
– ARCHITEKTÚRA
1994.
The first
publication
of Projekty
rodinných
domov is
issued.
The first volume of Renovujeme,
staviame,
zariaďujeme.
JAGA purchases Môj dom
magazine
from
Bertelsmann
Springer
Publishing
House.
JAGA purchases ASB magazine from
Bertelsmann
Springer
Publishing
House.
JAGA
purchases
Urob si sám
magazine.
Magazine
Stavebné
materiály and
portal mojdom.sk are
established.
JAGA extends
its Professional portfolio
with the TZB
HAUSTECHNIK and portal
asb.sk.
The 1st annual ASB GALA
is announced,
magazine
Správa budov
is established
and JAGA
purchases
Inžinierske
stavby.
A new
magazine
and portal
appears with
the name
ekoBývanie
and urobsisam.sk.
It creates a
new Internet
catalogue
projektyrodinnychdomov.sk.
Urob si sám
magazine has
a new design
and content.
Design and
content of the
magazines
Môj dom
and ASB are
redesigned.
What can print do? Media which dictate trends
70%
30,0%
20,2%
6,4%
Internet
Magazines
Newspapers
26,8%
1,5%
Television
Radio
3,3%
Billboards and posters
60%
50%
40%
30%
20%
10%
How many people read?
98 %
Sport and
sporting goods
Fashion and
jewellery
Cosmetics and
perfumes
Drug-store goods
Travelling,
holidays
The most trustworthy types of advertising
95 %
90 %
74 %
Radio
Television
Black and white
electronics
Living, furniture,
construction
Health and
nutritional
supplements
Foodstuff
Mobile phones
Cars
Computers
and technology
0%
Finance
• Print is still the important part of
media consumption. • Nowadays newspapers are still
the first choice for people who
want to be informed and who
want to understand the current
events. • Overall print is able to inspire
and provide more good tips
than TV. Furthermore it has
almost the same score as TV
in regard to final purchasing
decisions. • It dictates the trends for
products and brands in the area
of living. • In general, print advertising is
the second most trustworthy
after TV advertising. • Advertising in professional
journals is considered to be the
most trustworthy of all types of
media. • For efficiency it is very important
to focus consumers on the
advertisements in the print
media. Nowadays this attribute
is typical only for print. • A reader goes back to print
more times and one rubric is
read by another 4 people.
Print
Internet
Recommendations
from acquaintances
Advertising on TV
Advertising in magazines and
newspapers
Advertising on the internet
Outdoor advertising – billboards,
posters
Advertising on radio
Advertising in your mobile phone
50 %
47 %
38 %
28 %
11 %
10 %
3%
4
Media that most motivate people to purchase
28,4%
18,2%
Internet
Magazines
70%
26,2%
Television
1,9%
Radio
2,6%
Billboards and posters
0,4%
Mobile
50%
40%
30%
20%
10%
Sport and
sporting goods
Fashion and
jewellery
Cosmetics and
perfumes
Drug-store goods
Travelling,
holidays
Black and white
electronics
Living, furniture,
construction
Health and
nutritional
supplements
Foodstuff
Mobile phones
Computers
and technology
Cars
0%
How many times is one magazine read?
10 %
90 %
• 10 % = Once
• 90 % = Repeatedly
5
5,5%
Newspapers
60%
Finance
• A significant amount of
readers do not know the
exact price for a newspaper
or a magazine because it is
an essential part of a day, a
compulsory product.
• During the week almost 9 out
of 10 people (89.5 %) read
magazines or newspapers
either in print or online
version. • One reader spends 6 hours
and 34 minutes reading print
and 8 hours and 27 minutes
reading the internet every
week. • In general women read more
paper magazines but as far
as online magazines and
newspapers are concerned
there is a balance between
men and women.
• Men prefer newspapers
whereas women read more
magazines. • 10% of readers read the magazine
only once. Half of readers go back
to the magazine twice or three
times. One magazine is read 3.8
times on average. • One issue of a magazine is read by
3.3 people on average. • One advertisement in magazines
and newspapers is seen 12.3 times
on average. (source: GFK survey)
pe
hou
se
r ye a r
rodinné domy
s built
Sample cover only
Sample cover only
Target groups:
People who are planning to build
a family house, construction
contractors, project engineers
Description:
A4 format, approx. 200 pages, full
colour print, soft cover
Circulation: 19 000 copies
Price of publication: 3.50 EUR
Issue closing date
Date of issue
Rodinné domy jar/leto 2014
March 2014
Rodinné domy jeseň/zima 2014
September
2014
Orders:
Materials: Orders:
Materials:
27. 2. 2014
27. 2. 2014
27. 8. 2014
27. 8. 2014
?
Why to advertise in Rodinné domy?
Distribution
• book distribution companies (INFORM, PEMIC,
SLOVART-STORE)
• bookshop network Panta Rhei
• pages with daily press (Mediaprint-Kapa
Pressegrosso, a. s.)
• building supplies stores (napr. BAU-MARKET,
PHOBOS – PAVOL KVAČKAY, PRESPOR)
• internet bookshop (www.jagastore.sk)
6
publications every year
• 1 000 houses built from two
ses built in Slovakia.
what represents 11% of all hou
impact of the
e
• There is the maximum possibl
is going to build
who
on
pers
advertisement on the
a family house.
akia which presents
• It is the only publication in Slov
and architecture
ts
itec
the projects of many arch
companies.
lication of
• Each advertiser gets a free pub
catalogue
rnet
the logo (with link) in the inte
period of half
the
(for
.
v.sk
omo
projektyrodinnychd
published)
was
e
logu
cata
ted
prin
the
e
a year sinc
Size and advertising price
Others
PR
1/2 width
1 460 EUR
186 x 132 mm
repre
1/2 height
1 460 EUR
90 x 270 mm
Advertising
Size
Dimensions in mm
width
1/3 width
930 EUR
186 x 85 mm
7
bleed
2/1 of a page
420
297
3
2/1 of a page in page layout
396
270
–
1/1 of a page
210
297
3
186
270
–
1/2 of a page width
186
132
–
1/2 of a page height
90
270
–
1/3 of a page width
186
85
–
58
132
–
Logo on the front page
2nd cover page
210
297
3
1st page of the publication
210
297
3
2nd and 3rd page of the publication
210
297
3
4th, 5th, 6th page of the publication
210
297
3
last page of the publication
210
297
3
3rd cover page
210
297
3
4th cover page
210
297
3
2/1 PR 7 600 characters, 2 – 8 pictures, logo
1/1 PR
3 800 characters, 2 – 4 pictures, logo
1/2 PR width
1 900 characters, 1 – 2 pictures,
logo
1/2 PR height
product placement
250 characters, 1 picture
branding columns
logo
Price
4 320 EUR
2 490 EUR
1 460 EUR
930 EUR
2 960 EUR
3 290 EUR
3 290 EUR
3 120 EUR
2 960 EUR
2 960 EUR
3 120 EUR
4 290 EUR
3 020 EUR
1 750 EUR
1 020 EUR
500 EUR
1 900 EUR
minimum price
inserted advertisements*
atypical format
1/3 height
930 EUR
58 x 132
mm
height
1 300 EUR
size and price depending on individual requirements
* Final price of inserting and pasting-in will be determined according to the size and weight after the sample will
be delivered. The price will be affected by the number of inserted supplements, the current postal charges and
handling charges.
EXTRA CHARGE 10 % for requested placement
DISCOUNTS 15 % agency commission for contract partners only
CANCELLATION FEES
50 % before the closing date of orders for the given
issue of the magazine according to the editorial plan.
100 % after the closing date of orders for the given
Prices are stated excluding VAT. The price list is valid from 1. 9. 2013 to 31. 8. 2014.
General Terms and Conditions can be found on page 66.
How to build a low-energy house?
Modern wooden buildings
Kitchen and bathroom
• Complete advice on how to build a low-energy house
•Overview of materials and prices needed for building a house
•Overview of heating systems and process equipment of
a low-energy house
•Complete advice on how to build a wooden house from the
best Slovak experts Jozef Štefka and Ladislav Reinprecht who
are from the Wood Science Faculty of the University in Zvolen
•Overview of different paints and wood preservatives
•Examples of the best wood construction realizations in Slovakia
•a lot of advice on how to furnish the bathroom and the
kitchen
• types of flooring, floor tiles, wall tiles, sanitary ware,
appliances, heating and saving water and energy
Issue closing date
How to build a low-energy house
Orders:
Materials:
1. 10. 2013
1. 10. 2013
Modern wooden buildings
Orders:
Materials:
3. 3. 2014
3. 3. 2014
Kitchen and bathroom
8
Sample cover only
Sample cover only
Sample cover only
Všetko o bývaní
Orders:
Materials:
1. 10. 2014
1. 10. 2014
Target groups:
People who are going to reconstruct,
build, modernize or furnish their housing
Description:
210 × 275 mm format, approx. 200
pages, full colour print, soft cover
Circulation: 17 000 copies
Price of publication: 3.95 EUR
Date of issue
November 2013
March 2014
November 2014
Distribution:
• book distribution companies (INFORM, PEMIC,
SLOVART-STORE)
• bookshop network Panta Rhei
• pages with daily press (Mediaprint-Kapa
Pressegrosso, a. s.)
• building supplies stores (napr. BAU-MARKET,
PHOBOS – PAVOL KVAČKAY, PRESPOR)
• internet bookshop (www.jagastore.sk)
1/2 height
1 460 EUR
87 x 243 mm
Others
PR
1/2 width
1 460 EUR
180 x 119 mm
repre
Advertising
Size
Dimensions in mm
width
height
bleed
2/1 of a page
420
275
3
380
243
–
1/1 of a page
210
275
3
180
243
–
1/2 of a page width
180
119
–
87
243
–
1/3 of a page width
180
77
–
56
243
–
Logo on the front page
2nd cover page
210
275
3
210
275
3
2nd and 3rd page of the publication
210
275
3
4th, 5th, 6th page of the publication
210
275
3
last page of the publication
210
275
3
3rd cover page
210
275
3
4th cover page
210
275
3
1/1 PR
1/2 PR width
logo
1/2 PR height
product placement
branding columns
logo
Price
4 320 EUR
2 490 EUR
1 460 EUR
930 EUR
2 960 EUR
3 290 EUR
3 290 EUR
3 120 EUR
2 960 EUR
2 960 EUR
3 120 EUR
4 290 EUR
3 020 EUR
1 750 EUR
1 020 EUR
500 EUR
1 900 EUR
minimum price
1 300 EUR
atypical format
* Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
EXTRA CHARGE : 10 % for requested placement
1/3 height
930 EUR
56 x 243
mm
DISCOUNTS: 15 % agency commission for contract
partners only
1/3 width
930 EUR
180 x 77 mm
9
Prices are stated excluding VAT.
The price list is valid from 1. 9.
2013 to 31. 8. 2014.
General Terms and Conditions
can be found on page 66.
CANCELLATION FEES:
?
Why to advertise in Všetko o bývaní
?
focus of the
• There is the highest possible
who is going to
on
pers
the
on
nt
advertiseme
house or
build a low-energy house, wooden
hen. kitc
the
and
reconstruct the bathroom
WORKING PRACTICES | GARDEN | RECONTRUCTION AND REPAIRS | TOOLS AND EQUIPMENT | MATERIALS AND PRODUCTS
urob si sám
The most widely read magazine
for do-it-yourselfers
8O 9OO
readers read at least one issue
of the magazine Urob si sám.
(source: MML-TGI)
Reader profile
The typical reader is a male aged around 42, who owns a family house and a garden and
supports his family. He likes to be at home and is practical and skilful. In his spare time he
likes to enhance and improve his interior, yard and garden. The magazine is also read by
women of working age, who often undertake repairs of their flat, house or garden.
Distribution
• Subscribers
• News-stands, press retail outlets, petrol stations
• Department stores and hypermarkets – BILLA, CARREFOUR, COOP JEDNOTA, KAUFLAND, TESCO
• Sale at specialised stores (building supplies, building centres, etc.)
• Sale at JAGA bookshop in the building of the Faculty of Civil Engineering (STU) in Bratislava
• Sale at housing and building industry exhibitions
• Sale through the website www.jagastore.sk
• Electronic sale of the magazine via the website www.floowie.com
INCREASE IN SALES
In June 2012 the graphic design and the content of the magazine Urob si sám was improved.
Twelve months later the direct sales increased by 11.5 % and the number of subscribers
increased by 29.7%.*
10
Frequency: Number of pages: Circulation: Price: Year: monthly + 2 specials
72 – 96 pages
29 000 copies*
1.60 EUR
17th
*Source: ABC SR independent audit of press sales
(Periodical Publishers Association of Slovakia)
*to 1. 7. 2013
Who are the readers of the magazine Urob si sám?
As much as 60 % of the readers are planning to reconstruct their housing.
People planning the reconstruction
OTHERS
CONSTRUCTION
RECONSTRUCTION
WOMEN
Men dominate
• 90 % = 72 810 readers are men especially do-ityourselfers who improve their living by themselves.
• 10 % = 8 090 readers are women and the number
of them has been increasing since the new layout.
MEN
40 – 49
30 – 39
60 – 69
•
•
•
•
•
16 % = 12 944 readers are at the age of 20 to 29.
Source: survey conducted on the sample of 1 651 respondents,
who answered the questions in the readers´ opinion poll.
11
FAMILY HOUSE
Property owners
• 70 % = 56 630 readers of Urob si sám own a
house.
• 29 % = 23 461 readers of Urob si sám own a flat.
• 1 % = 809 readers don´t own a house or a flat. People financing from capital reserves
CAPITAL
RESERVES
SAVINGS
LOAN
CAPITAL/
RESERVES
AND
SAVINGS
CAPITAL/
RESERVES
AND LOAN
• 54 % = 43 686 readers finance the construction or
reconstruction from their capital or reserves.
• 19 % = 15 371 readers finance their construction
or reconstruction by the combination of their
capital/reserves and a loan.
• 16% = 12 944 readers finance their construction
or reconstruction by the combination of their
capital/reserves and their building savings.
• 6 % = 4 854 readers finance their construction or
reconstruction through a loan.
• 5 % = 4 045 readers finance their construction or
reconstruction through building savings.
Magazine for everybody
50 – 59
20 – 29
• 60 % = 48 540 readers are planning to reconstruct
or are at the moment reconstructing their housing.
• 18 % = 14 562 readers are preparing to construct
their house or are building it now.
• 22 % = 17 798 readers are not planning any
reconstruction or construction.
OTHERS
FLAT
Why to advertise in Urob si sám?
?
selling magazine for
• It is the most read and best
nstruct their housing. reco
to
people who are planning
magazine for men who
• It is the best selling monthly
a 42 years old man).
are of working age (average is
ertisements related to
adv
• Many readers respond to the
ork, garden and the
sew
hou
for
d
use
materials and tools
ages. reconstruction of houses and cott
urob si sám
Issue closing date
Date of issue
Urob si sám 11/2013
21. 10. 2013
• Working practices
• Coating
• Tools and equipment
• Materials and products
20. 11. 2013
• Coating
20. 12. 2013
• Coating
21. 1. 2014
•Working practices
•Coating
•Tools and equipment
•Materials and products
20. 2. 2014
• Coating
13. 3. 2014
20. 3. 2014
• Coating
17. 4. 2014
• Coating
Orders:
Materials:
advertorial
advertising
3. 10. 2013
3. 10. 2013
8. 10. 2013
Orders:
Materials:
advertorial
advertising
4. 11. 2013
4. 11. 2013
7. 11. 2013
Urob si sám 1/2014
Orders:
Materials:
advertorial
advertising
4. 12. 2013
4. 12. 2013
9. 12. 2013
Urob si sám 2/2014
Orders:
Materials:
advertorial
advertising
2. 1. 2014
2. 1. 2014
8. 1. 2014
Urob si sám 3/2014
Orders:
Materials:
advertorial
advertising
4. 2. 2014
4. 2. 2014
7. 2. 2014
Urob si sám Záhrada
Orders: 25. 2. 2014
Materials:
advertorial
25. 2. 2014
advertising
28. 2. 2014
Urob si sám 4/2014
Orders:
Materials:
advertorial
advertising
4. 3. 2014
Orders:
Materials:
advertorial
advertising
Note: special is on
sale for 3 months.
4. 3. 2014
7. 3. 2014
Urob si sám 5/2014
1. 4. 2014
HOBBY
1. 4. 2014
4. 4. 2014
If you also advertise on urobsisam.sk you will turn to 227 900 readers every month.
Issues and topics
HOUSING AND CONSTRUCTION
RECONSTRUCTION
GARDEN
• Heating bodies
• Serial: structural work
• Reconstructions
• Converting the attic
into residential one
• Diseases and pests
• Monthly advice
• Saving while heating
• Secure home
• Series: structural work
• Reconstructions
• Monthly advice
• Ceramic tiles and floor
tiles in the interior
•Reconstructions
• Monthly advice
•Roof
•Series: structural work
•Reconstructions
• Monthly advice
• Reconstructions
• Monthly advice
• Wood and metal painting
• Gazebos, fences and
pavement
• Tools
• Animals in the garden
• Roof
• Reconstructions
• Monthly advice
• Stairs in a family house
• Insulating construction
materials
• Dry construction
• Serial: structural work
• Reconstructions
• Terrace and balcony
conversions
• Monthly advice
• Planning, budgeting, projects
• Structural work
• Construction materials
• Thermal and sound insulation
• Windows and doors
• Plaster coats and
screed
• The technical facilities of
a family house
• Using renewable sources
• Floors and tiles
• Safety in a family
house
• Saunas
• Reconstructions
• Monthly advice
• Pavements and
reinforced surfaces
• Roof
• Bricklaying materials
• Reconstructions
• Monthly advice
• Pavements and
reinforced surfaces
• Reconstructions
• Monthly advice
• Reconstructions
• Cements and concrete additives
• Fireplaces and furnaces in
a family house
• Monthly advice
• Pavements and
reinforced surfaces
• Heating a family house
• Terraces and balconies
• Insulation materials
• Reconstructions
• Monthly advice
• Roof
• Modern heating bodies
• Reconstructions
• Monthly advice
• Reconstructions
• Monthly advice
• Reconstructions
• Monthly advice
12
Orders:
Materials:
advertorial
advertising
16. 4. 2014
16. 4. 2014
23. 4. 2014
Urob si sám 6/2014
Orders:
Materials:
advertorial
advertising
30. 4. 2014
4. 6. 2014
2. 7. 2014
4. 8. 2014
28. 8. 2014
3. 10. 2014
3. 11. 2014
13
20. 8. 2014
• Coating
18. 9. 2014
• Coating
21. 10. 2014
• Coating
20. 11. 2014
• Coating
18. 12. 2014
• Coating
3. 11. 2014
6. 11. 2014
Urob si sám 1/2015
Orders:
Materials:
advertorial
advertising
• Coating
3. 10. 2014
8. 10. 2014
Orders:
Materials:
advertorial
advertising
18. 7. 2014
28. 8. 2014
4. 9. 2014
Orders:
Materials:
advertorial
advertising
• Coating
4. 8. 2014
7. 8. 2014
Orders:
Materials:
advertorial
advertising
20. 6. 2014
2. 7. 2014
7. 7. 2014
Urob si sám 9/2014
Orders:
Materials:
advertorial
advertising
• Coating
4. 6. 2014
9. 6. 2014
Urob si sám 8/2014
Orders:
Materials:
advertorial
advertising
20. 5. 2014
30. 4. 2014
6. 5. 2014
Urob si sám 7/2014
Orders:
Materials:
advertorial
advertising
7. 5. 2014
Note: special is on
sale for 3 months.
2. 12. 2014
2. 12. 2014
5. 12. 2014
If you also advertise on urobsisam.sk you will turn to 227 900 readers every month.
Urob si sám What to build from?
urob si sám
Others
PR
repre
advertising
Size
Nonstandard formats
Dimensions in mm
width
height
2/1 of a page
420
297
3
400
267
–
1/1 of a page
210
297
3
193
267
–
2/3 of a page width
193
175
–
127
267
–
1/2 of a page width
193
129
–
95
267
–
1/3 of a page width
193
84
–
62
267
–
2nd cover page
210
297
3
210
297
3
Other pages before the editorial
210
297
3
1/3 height by the editorial
62
267
–
3rd cover page
210
297
3
4th cover page
210
297
3
1/1 PR
1/2 PR width
logo
1/2 PR height
Editorial section
2 490 EUR
1 900 EUR
Materials: logo
1 430 EUR
1 060 EUR
2 950 EUR
2 950 EUR
2 790 EUR
1 790 EUR
2 790 EUR
3 490 EUR
3 090 EUR
1 760 EUR
Product
placement
500 EUR
Materials: product photo,
product name, product
description, price and size
of the packaging,
web contact
1 060 EUR
95 x 43 mm
1 400 EUR /
14 issues
450 characters, 1 photo
logo
900 EUR
500 EUR
1 900 EUR
(placed in the back of the
magazine)
Branding
column
1 790 EUR
900 EUR
1/10 of a page (14 x)
Editorial
page
900 EUR
Materials: text of
450 characters including
spaces, 1 product photo,
price, web contact
1/10 of a page
95 x 43 mm
1 400 EUR / 14 issues
minimum price
atypical format
4 300 EUR
(news and information previously not
published in the magazine)
Good purchase (1 product)
product placement
branding columns
Price
bleed
1 900 EUR
This format is not a subject
to any other discounts or
agency commission. The
production of advertising
is not included
in the price.
* Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
14
CANCELLATION FEES
Advertisement area
1/1 of a page
2 490 EUR
210 x 297 mm
2/3 width
1 790 EUR
193 x 175 mm
2/3 height
1 790 EUR
127 x 267 mm
4 000 characters,
2 – 4 pictures,
1 logo
1/3 height
1 060 EUR
62 x 267
mm
1/2 height
1 430 EUR
95 x 267 mm
1/2 width
1 430 EUR
193 x 129 mm
15
1/1 PR
1 760 EUR
1/3 width
1 060 EUR
193 x 84 mm
VISITS | CHANGES | GREEN HOME | ECO-GARDEN | HEALTH | GUIDES AND TIPS | TESTING
ekobývanie
Healthy living for
the whole family
25 OOO
print circulation
of the magazine
ekoBývanie
Reader profile
The typical reader is a woman at the age of approximately 20 to 49 who is interested in
practical, economical and ecological solutions for the household and exterior. Her priorities
are towards her family and her home and she is very active as far as home improvement
is concerned. She spends her free time in the nature, in her garden or working on the
improvements of interior. There are also men among the readers who are especially
inspired by working procedures or by the advice on how to economize.
Distribution
16
• Subscribers
Frequency: Number of pages:
Circulation: Price:
Year: bimonthly
64 – 96 pages
25 000 copies
0.90 EUR
6th
Who are the readers of the magazine ekoBývanie?
As much as 89 % of the readers of ekoBývanie are inspired by the advice and tips about economization.
Women dominate
MEN
• 85 % of the readers are women, mainly those
interested in DIY who like improving their
housing themselves.
• 15 % of the readers are men who cooperate
with their wives while reconstructing their
interior and exterior.
WOMEN
Practical and creative women
PROACTIVE APPROACH
INSPIRATION
• 89 % of the readers use the practical tips offered in
the magazine.
• 11 % of the readers are inspired by the magazine
while improving their house.
30 – 39
40 – 49
50 – 59
20 – 29
•
•
•
•
38 % of the readers are at the age of 20 to 29.
Source: survey conducted on the sample of 969 respondents,
17
Economical and ecological solutions
ECONOMIZATION
DESIGN
• 94 % of the readers prefer economical
and ecological solutions while building or
reconstructing.
• 6 % of the readers prefer design to
economization.
Average income
AVERAGE
INCOME
ABOVE AVERAGE
INCOME
• 82 % of the readers have average living
standard, average income.
• 13 % of the readers have the highest social
status in the society, the highest income.
• 5 % of the readers have below average
standard of living.
Why to advertise in ekoBývanie?
?
who are not only
• 85 % of the readers are women
furnishing or
n
whe
ey
mon
interested in saving
in living ecologically. also
but
e
hom
their
g
reconstructin
the readers who
on
• There is the maximum impact
nomical side of
eco
and
cal
logi
are interested in eco
of their properties,
their housing – energy intensity
savings, the
ic
the quality of materials, econom
lifestyle.
ern
mod
the
nature combined with
ekobývanie
ekoBývanie 5/2013
Orders:
Materials:
advertorial
advertising
7. 10. 2013
Date of issue
25. 10. 2013
• Kitchen
• Furniture
• Floor
• Paint coats – hobby methods
6. 12. 2013
• Bathroom
• Furniture
24. 2. 2014
• Kitchen
• Furniture
24. 4. 2014
• Bathroom
• Furniture
25. 6. 2014
• Kitchen
• Furniture
• Floor
25. 8. 2014
• Bathroom
• Furniture
24. 10. 2014
• Kitchen
• Furniture
• Floor
1. 12. 2014
• Bathroom
• Furniture
7. 10. 2013
11. 10. 2013
ekoBývanie 6/2013
Orders:
Materials:
advertorial
advertising
18. 11. 2013
HOUSING
18. 11. 2013
22. 11. 2013
ekoBývanie 1/2014
Orders:
Materials:
advertorial
advertising
4. 2. 2014
4. 2. 2014
10. 2. 2014
ekoBývanie 2/2014
Orders:
Materials:
advertorial
advertising
2. 4. 2014
2. 4. 2014
8. 4. 2014
ekoBývanie 3/2014
Orders:
Materials:
advertorial
advertising
5. 6. 2014
5. 6. 2014
11. 6. 2014
ekoBývanie 4/2014
Orders:
Materials:
advertorial
advertising
5. 8. 2014
5. 8. 2014
11. 8. 2014
ekoBývanie 5/2014
Orders:
Materials:
advertorial
advertising
6. 10. 2014
6. 10. 2014
10. 10. 2014
ekoBývanie 6/2014
Orders:
Materials:
advertorial
advertising
10. 11. 2014
10. 11. 2014
14. 11. 2014
If you also advertise on the website mojdom.sk, you will turn to 260 000 readers every month.
Issues and topics
Issue closing date
HOUSEHOLD
CONSTRUCTION
GARDEN
• Economical aids:
extractor fans
• Testing of domestic
appliances
• Passive housing
• Serial: heating – floor
and wall heating
• Expert advice
• Eco-garden
ovens and cookers
appliances
• Passive housing
• Wooden housing
• Series: Heating
– fireplace
• Expert advice
• Eco-garden
• Economical aids: hobs
appliances
• Passive housing
• Series: heating
• Expert advice
• Eco-garden
refrigerators and freezers
appliances
• Intelligent housing
• Series: heating
• Insulation
• Expert advice
• Eco-garden
dishwashers
appliances
• Wooden housing
• Series: heating – heat
pumps
• Expert advice
• Air-conditioning
• Eco-garden:
reinforced surfaces
washer and dryer
appliances
• Low-energy housing
• Serial: heating
– heat pumps
• Expert advice
• Insulation
• Eco-garden:
reinforced surfaces
extractor fans
appliances
• Passive housing
• Series: heating – floor
and wall heating
• Expert advice
• Eco-garden
ovens and cookers
appliances
• Wooden housing
• Serial: Heating
– fireplace
• Expert advice
• Eco-garden
18
Others
PR
repre
advertising
Size
2/1 of a page
1/1 of a page
2/3 of a page width 2/3 of a page height 1/2 of a page width 1/2 of a page height 1/3 of a page width
2nd cover page
1st page of magazine
Other pages before editorial
1/3 height by editorial
3rd cover page
4th cover page
2/1 PR 1/1 PR
1/2 PR width
1/2 PR height
Editorial section
(news and information previously
not published in the magazine)
1/10 of a page (6 x) (placed in
the back of the magazine)
2/1 tips on buying*
1/1 tips on buying*
1/2 tips on buying*
product placement
branding columns
Nonstandard formats
Dimensions in mm
width
height
bleed
420
275
3
380
243
–
210
275
3
175
243
–
175
153
–
115
243
–
175
113
–
83
243
–
175
73
–
55
243
–
210
275
3
210
275
3
210
275
3
55
243
–
210
275
3
210
275
3
logo
84 x 43 mm
logo
atypical format
Price
4 300 EUR
2 490 EUR
1 790 EUR
1 430 EUR
1 060 EUR
2 950 EUR
2 950 EUR
2 790 EUR
1 790 EUR
2 790 EUR
3 490 EUR
3 090 EUR
1 760 EUR
500 EUR
of the packaging,
web contact
Branding
column
1 900 EUR
Materials: logo
1 060 EUR
900 EUR
600 EUR /
6 issues
1 200 EUR
700 EUR
400 EUR
500 EUR
1 900 EUR minimum price
1 900 EUR
* News on the market is set in by the editorial office according to the magazine´s layout. The column is intended to present
products together with their price. ** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges. EXTRA CHARGE CANCELLATION FEES
10 % for requested placement
issue of the magazine according to the editorial plan. DISCOUNTS 100 % after the closing date of orders for the given
15 % agency commission for contract partners only
issue of the magazine according to the editorial plan. 19
Product
placement
Editorial
page
900 EUR
Materials: text of
price, web contact
1/10 of a page
83 x 43 mm
600 EUR / 6 issues
production of advertising is
not included in the price. VISITS | TIMELESS DESIGN | TIPS FOR PURCHASING | IDEAS AND INSPIRATION | TESTING | CONSTRUCTION | FINANCE
môj dom
THE MOST STYLISH magazine
about housing
1O4 OOO
Reader profile
readers read at least
one issue of the magazine
Môj dom.
(source: MML-TGI)
Typical readers of Môj dom magazine are women and men, of working age from 30 to 49.
They have completed secondary school or university, are family wage-earners, with children,
and own their own flats or houses with gardens. They are interested in decorating, beautifying
and making their interiors more comfortable, and also make use of ideas for their balconies,
terraces, gardens, and house surroundings. They are seeking advice, tips, and information on
buildings products, technologies and materials. A relatively large sector is made up of readers
under the age of 29 who are still single, and for them Môj dom is an inspiration for creating
their own pleasant home. Advertisements in Môj dom magazine influence the decision-making
of a majority of readers in their choice of products or firms, and more than half of the entire
spectrum of readers have selected a building company on the basis of reading Môj dom.
Frequency: Number of pages: Circulation: Price: Year: Distribution
• Subscribers
monthly + special
128 – 212 pages
25 000 copies
1.63 EUR
15th
INCREASE IN SALES
In March 2013 the graphic design and the content of the
magazine Môj dom was improved. Four months later, the direct
sales increased by 14%.*
20
*(to 1. 7. 2013)
Who are the readers of the magazine Môj dom?
The readers of Môj dom finance their living from their capital and reserves or from loans!
Combined financing of housing
LOANS
CAPITAL/
RESERVES
AND SAVINGS
CAPITAL/RESERVES CAPITAL AND
RESERVES
AND LOAN
Women dominate
MEN
• 66 % = 68 640 readers are women who put the
emphasis on the quality of their living.
• 34 % = 35 360 readers are men who are potential
clients of building companies and they seek
information in the columns about building.
WOMEN
40 – 49
50 – 59
30 – 39
• 59 % = 61 360 readers finance building, purchasing
or reconstruction of their housing by the combination of
their capital/reserves and a loan.
• 24 % = 24 960 readers finance building, purchasing or
reconstruction through a home loan.
• 10% = 10 400 readers finance building, purchasing or
reconstruction by the combination of capital/reserves
and savings.
• 7 % = 7 280 readers finance building, purchasing or
reconstruction only from their capital and reserves.
over 60
20 – 29
•
•
•
•
•
Source: survey conducted on the sample of 1 931 respondents,
21
Owners of properties
RENT
HOUSE
FLAT
• 36 % = 37 440 readers own a house.
• 49 % = 50 960 readers own a flat.
• 15 % = 15 600 readers live in a rented
house or a flat.
Average income
AVERAGE INCOME
ABOVE AVERAGE
INCOME
• 62 % = 64 480 readers have average
living standard and average income.
• 36 % = 37 440 readers have the highest
social status in the society and the
highest income.
• 2 % = 2 080 readers have below
average standard of living, for example
students, unemployed or retired people.
Why to advertise in Môj dom?
?
reconstruction and
• 104 000 people interested in
nt in one issue of
housing can see an advertiseme
the magazine Môj dom
e usually reads or flicks
• Every reader of the magazin
. (source: GFK
through it 3 or 4 times on average
survey)
one of the most
• Advertising in a magazine is
ents have to decide
ond
resp
n
whe
ors
influential fact
ey)
surv
what to purchase (source: GFK
môj dom
Issue closing date
Môj dom 10/2013
Orders:
Materials:
advertorial
advertising
12. 9. 2013
14. 10. 2013
Orders:
Materials:
advertorial
advertising
• Bathroom
• Furniture
• Series: housing
finance
4. 11. 2013
• Kitchen
• Furniture
• Series: housing
finance
17. 12. 2013
• Bathroom
• Furniture
• Series: housing
finance
6. 2. 2014
• Kitchen
• Furniture
• Series: housing
finance
4. 3. 2014
• Bathroom
• Furniture
• Central vacuum
cleaner
• Series: housing
finance
3. 4. 2014
• Kitchen
• Furniture
• Series: housing
finance
6. 5. 2014
• Bathroom
• Furniture
• Series: housing
finance
14. 10. 2013
17. 10. 2013
Môj dom 12/2013 – 1/2014
27. 11. 2013
27. 11. 2013
2. 12. 2013
Môj dom 2/2014
Orders:
Materials:
advertorial
advertising
17. 1. 2014
17. 1. 2014
23. 1. 2014
Môj dom 3/2014
Orders:
Materials:
advertorial
advertising
12. 2. 2014
12. 2. 2014
18. 2. 2014
Môj dom 4/2014
Orders:
Materials:
advertorial
advertising
14. 3. 2014
14. 3. 2014
20. 3. 2014
Môj dom 5/2014
Orders:
Materials:
advertorial
advertising
11. 4. 2014
HOUSING
2. 10. 2013
12. 9. 2013
17. 9. 2013
Môj dom 11/2013
Orders:
Materials:
advertorial
advertising
Date of issue
11. 4. 2014
17. 4. 2014
If you also advertise on mojdom.sk, you will turn to 339 000 readers every month.
Issues and topics
HOUSEHOLD
CONSTRUCTION
GARDEN
• Household appliances:
appliances with original
designs
• Testing
• Fabric
• Roof and residential attic
• Water-proofing
• Heating
• Tools
• Monthly advice
appliances for a small flat
(small, combined and multi
-functional)
• Testing
• Fabric
• Heating: fireplaces
• Tools
• Monthly advice
energy-efficient appliances
• Testing
• Fabric
• Tools
• Monthly advice
baking – mixers, baking
sheets, ovens
• Testing
• Fabric
• Heating
• Series: Wooden buildings
and low-energy houses
• Tools
• Monthly advice
vacuum cleaner
• Testing
• Heating
• Masonry materials
• Tools
• Monthly advice
washer
• Testing
• Roof
• Heating
• Tools
• Monthly advice
refrigerator
• Testing
• Windows and roof windows
• Floor
• Plasterboard
• Heating
• Mowing-machine
• Tools
• Monthly advice
• Fabric
• Roofs
• Heating
• Reinforced surfaces
• Door
• Facade
• Swimming pool
dryers
• Testing
• Waterproofing
• Wood protection
• Shading
• Heating
• Building up a pool
• Tools
• Monthly advice
freezers
• Testing
• Walls finish
• Heating
• Pool – waterproofing
• Garden furniture
• Tools
• Monthly advice
appliances for large families
• Testing
• Heating
• Pool - covering
• Tools
• Monthly advice
microwaves
• Testing
• Modern facades
• Heating
• Tools
• Monthly advice
appliances with original
designs
• Testing
• Sloping roof
• Waterproofing
• Heating
• Tools
• Monthly advice
appliances for a small flat
(small, combined and multi
-functional)
• Testing
• Tools
• Monthly advice
energy-efficient appliances
• Testing
• Tools
• Monthly advice
Môj dom špeciál 2014
WHAT TO BUILD FROM?
Orders:
Materials:
advertorial
advertising
25. 4. 2014
Orders:
Materials:
advertorial
advertising
14. 5. 2014
Orders:
Materials:
advertorial
advertising
Orders:
Materials:
advertorial
advertising
12. 6. 2014
14. 7. 2014
12. 8. 2014
• Bathroom
• Furniture
• Series: housing
finance
1. 8. 2014
• Kitchen
• Furniture
• Serial: financing
housing
3. 9. 2014
• Bathroom
• Furniture
• Series: housing
finance
2. 10. 2014
• Kitchen
• Furniture
• Series: housing
finance
4. 11. 2014
• Bathroom
• Furniture
• Series: housing
finance
10. 12. 2014
• Kitchen
• Furniture
• Series: housing
finance
12. 8. 2014
18. 8. 2014
Môj dom 10/2014
11. 9. 2014
11. 9. 2014
18. 9. 2014
Môj dom 11/2014
15. 10. 2014
15. 10. 2014
21. 10. 2014
Môj dom 12/2014 –1/2015
23
2. 7. 2014
14. 7. 2014
18. 7. 2014
Môj dom 9/2014
Orders:
Materials:
advertorial
advertising
• Kitchen
• Furniture for
children´s bedroom
• Series: housing
finance
12. 6. 2014
18. 6. 2014
Môj dom 8/2014
Orders:
Materials:
advertorial
advertising
3. 6. 2014
14. 5. 2014
20. 5. 2014
Môj dom 7/2014
Orders:
Materials:
advertorial
advertising
Low energy and
passive house
Overview of building
materials together
with their price offer
25. 4. 2014
2. 5. 2014
Môj dom 6/2014
Orders:
Materials:
advertorial
advertising
19. 5. 2014
Note: Special is on
sale for 3 months
20. 11. 2014
20. 11. 2014
26. 11. 2014
If you also advertise on mojdom.sk, you will turn to 339 000 readers every month.
22
môj dom
Others
PR
repre
advertising
Size
2/1 of a page
1/1 of a page
2/3 of a page width
1/2 of a page width
1/3 of a page width
Lapel on the headline
Z-gate
2nd cover page
3rd cover page
4th cover page
2/1 PR 1/1 PR
1/2 PR width
1/2 PR height
Editorial section
1/10 of a page (12 x) (placed
in the back of the magazine)
2/1 tips on buying*
1/1 tips on buying*
1/2 tips on buying*
product placement
branding columns
Nonstandard formats
Dimensions in mm
width
height
bleed
440
280
3
416
246
–
220
280
3
190
246
–
190
160
–
125
246
–
190
118
–
93
246
–
190
77
–
60
246
–
105
280
3
440
280
3
220
280
3
220
280
3
220
280
3
60
246
–
220
280
3
220
280
3
logo
93 x 43 mm
logo
inserted advertising*
Price
5 080 EUR
2 950 EUR
2 060 EUR
1 590 EUR
1 160 EUR
Product
placement
500 EUR
product name, product description, price and size
of the packaging,
web contact
1 900 EUR
Materials: logo
3 260 EUR
6 500 EUR
3 620 EUR
3 620 EUR
3 260 EUR
2 060 EUR
3 260 EUR
4 620 EUR
4 500 EUR
2 550 EUR
1 390 EUR
1 160 EUR
1 200 EUR /
12 issues
1 200 EUR
700 EUR
400 EUR
500 EUR
1 900 EUR
minimum price
Editorial
page
1 160 EUR
Materials: text of
price, web contact
2 100 EUR
atypical format
* News on the market is set in by the editorial office according to the magazine´s layout. The column is intended to present
products together with their price.
** Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges.
EXTRA CHARGE CANCELLATION FEES
DISCOUNTS 100 % after the closing date of orders for the given
24
Branding
column
1/10 of a page
93 x 43 mm
1 200 EUR / 12 issues
not included in the price.
Advertisement area
2/3 width
2 060 EUR
190 x 160 mm
1/1 of a page
2 950 EUR
220 x 280 mm
1/1 PR
2 550 EUR
2/3 height
2 060 EUR
125 x 246 mm
1/3 height
1 160 EUR
60 x 246
mm
1/2 height
1 590 EUR
93 x 246 mm
1/2 width
1 590 EUR
190 x 118 mm
25
3 600 characters,
2 – 4 pictures,
1 logo
1/3 width
1 160 EUR
190 x 77 mm
HOUSING | STYLE | CONSTRUCTION AND RECONSTRUCTION | GARDEN AND EXTERIOR | NEWS | ECO-HOUSING
mojdom.sk
www.mojdom.sk
MOST WIDELY READ
WEBSITE ABOUT HOUSING
235 OOO
people visit the website mojdom.sk
monthly and altogether there are
more than 4 000 000 pageviews!
(source: AIMmonitor 07/2012 – 06/2013)
Visit rate statistics are available on the following website http://online.aimmonitor.sk
jdom.sk?
Why to advertise on the website mo
?
ors is 235 000 per month – it
• Average number of real visit
portal about housing in
is permanently the most visited
Slovakia.
eted at the visitors of this
• Advertising is effectively targ
portal.
ted to housing, construction,
• When you enter keywords rela
rch engines, the links to
sea
reconstruction and garden in
positions. first
the
on
ear
www.mojdom.sk app
26
www.
.sk
(source: AIMmonitor 07/2012 - 06/2013 )
4.5 mil.
5 mil.
4.0 mil.
3,5 mil.
500 000
542 000
466 000
4.2 mil.
3.6 mil.
Pageviews
503 000
4.3 mil.
3.9 mil.
3.5 mil.
408 000
4.6 mil.
4.2 mil.
3.2 mil.
493 000
480 000
553 000
540 000
226 000
230 000
227 000
620 000
517 000
3.2 mil.
539 000
3.3 mil.
513 000
Visits
250 000
217 000
266 000
247 000
235 000
225 000
262 000
223 000
230 000
233 000
Real users
0
July August September October November December January February March April May June
2013
2012
Who is our reader?
How much do they earn?
Which website about housing is the most read?
Average number of real visitors per month.
4%
ARCHITECTS AND
42 %
DESIGNERS
PEOPLE INTERESTED
IN RECONSTRUCTION
23 %
READERS SEARCHING
FOR INSPIRATION
18 %
FUTURE
BUILDERS
13 %
COTTAGERS
Source: visitors´ opinion poll on the website mojdom.sk
on the sample of 13 965 respondents.
27
31 %
ABOVE AVERAGE
INCOME
6%
BELOW AVERAGE
INCOME
63 %
AVERAGE
INCOME
mojdom.sk
235 555
urobsisam.sk
147 188
LepsieByvanie.sk
141 194
modrastrecha.sk
140 721
byvanie.pravda.sk
77 509
PekneByvanie.sk pluska.sk
58 793
Byvanie-Lesk.sk
54 628
TVOJDOM.sk
29 598
AkoByvat.sk
24 923
(source: AIMmonitor 07/2012 - 06/2013)
mojdom.sk
www.
Advertising format and prices
.sk
4
2
5
PR article
3
9
1
SCREEN
610 x 200 pxl
SHADING/BRANDING
SHADING/BRANDING
2
TOP BOX
300 x 300 pxl
text link
Formats sold per period
Format
1 TOP BOX
(rotation 1:2)
2 SHADING/
BRANDING
Size
Size in
kB
300 x 300
25 kB
300 x 300
25 kB
Location
mojdom.sk/main
page
mojdom.sk/
sections
mojdom.sk/
main page and
sections
mojdom.sk/
main page and
sections
Estimated
number of
impressions
15 000
per week
385 000
per week
300 x 300
25 kB
400 000
per week
on basic of
agreement
25 kB
800 000
per week
Price per
week
350 EUR
3 SPONSORED
TEXT LINK
4 OUR TIP
mojdom.sk
5 PR ARTICLE*
mojdom.sk/
sections
1 700 EUR
1 900 EUR
6 900 EUR
mojdom.sk/
main page and
sections
max. 80 characters,
logo 50 × 50 pxl,
300 × 100 pxl
without logo, text
max. 15 characters
3 600 characters
(including spaces),
5 – 8 pictures,
max. 10 links,
picture
25 kB
400 000
per week
500 EUR
–
800 000
per week
350 EUR
25 kB
individually
500 EUR
per 1 publication
* Article will be marked as PR article. The price of the article does not include translation of the supplied text into
another language. The client has the right to 2 extensive corrections of the ground materials for the advertisement
(e.g. changes to text and graphics) as laid out.
28
The client holds responsibility for the content and formal aspects of the orders advertisements as well as for all damage that could be impeded to the Publishing House or third parties based on information cited in the given advertisements
or in relation to them. The client further declares that when using photographs and other textual material or images of third parties, they have an unquestionable consent to their publication.
10
Interstitial
8
wide banner
610 x 90 pxl
6
BOX IN
300 x 300 pxl
Formats sold per numbers of views
Format
Size in kB
Format
Preroll
6 BOX in
300 × 300
25 kB
25 EUR
7 VIDEO BANNER
300 × 300
25 kB
35 EUR
POSTROLL
8 WIDE BANNER
610 × 90
25 kB
25 EUR
9 SCREEN
610 × 200
25 kB
40 EUR
Publication of
a company video
10 INTERSTITIAL
by agreement
25 kB
75 EUR
11 SPECIAL FORMATS
by agreement
25 kB
65 EUR
(STICKER, COSMIC CURSOR)
29
Size
Advertising videospots
Price per 1 000
view (cost per
thousand)
PRODUCTION OF A
VIDEO PRESENTATION
Location
placed before
a video
placed after a
video
in a PR article
or in the
News section
Maximum
length
up to 15
seconds
up to 60
seconds
Recommended length
up to 10
seconds
up to 30
seconds
40 EUR per
1 000 displays
30 EUR per
1 000 displays
5 min
–
100 EUR
Price
Format
FLV
FLV
FLV
Depending on processing demands, length of the recording and the use of a video
(operating procedures, interviews, company product presentations / technology /
reference object presentations...)
Prices are stated excluding VAT. Prices are approximate.
Size of banners and the price list may change in the course of the year. Current sizes, price list and general trade terms
are to be found on the website http://media.zoznam.sk/
urobsisam.sk
MANUALS | HOUSE CONSTRUCTION | COTTAGE, COTTAGERS | GARDEN | RECIPES
www.urobsisam.sk
Most widely read website
for do-it-yourselfers
147 OOO
people visit the website
urobsisam.sk monthly and
altogether there are more
than 900 000 pageviews.
(source: AIMmonitor 07/2012 – 06/2013)
Visit rate statistics are available on the following website: http://online.aimmonitor.sk
?
Why to advertise on the website
urobsisam.sk?
ors is 147 000
• Average number of real visit
most visited
per month – it is permanently the
akia
Slov
in
lfers
website for do-it-yourse
group is
et
targ
the
on
act
imp
• The maximum
achieved.
30
(source: AIMmonitor 07/2012 - 06/2013 )
1.2 mil.
1.1 mil.
947 000
1 mil.
800 000
823 000
774 000
938 000
965 000
918 000
902 000
254 000
262 000
1.1 mil.
839 000
799 000
738 000
Pageviews
600 000
Visits
400 000
200 000
100 000
195 000
221 000
209 000
135 000
152 000
140 000
249 000
241 000
152 000
144 000
198 000
122 000
137 000
143 000
305 000
164 000
276 000
154 000
309 000
162 000
270 000
156 000
Real users
0
2013
2012
Who is our reader?
32 %
PEOPLE
INTERESTED IN
RECONSTRUCTION
How much do they earn?
21 %
DO-ITYOURSELFERS
16 %
GARDENERS
14 %
FUTURE
17 %
BUILDERS COTTAGERS
Source: visitors´ opinion poll on the website urobsisam.sk
31
10 %
ABOVE AVERAGE
INCOME
16 %
BELOW AVERAGE
INCOME
74 %
AVERAGE INCOME
Comparison with competition
Average number of real visitors per month.
mojdom.sk
235 555
urobsisam.sk
147 188
LepsieByvanie.sk
141 194
modrastrecha.sk
140 721
byvanie.pravda.sk
77 509
PekneByvanie.sk pluska.sk
58 793
Byvanie-Lesk.sk
54 628
TVOJDOM.sk
29 598
AkoByvat.sk
24 923
(source: AIMmonitor 07/2012 - 06/2013)
urobsisam.sk
Advertising format and prices
1
TOP BOX
300 x 300 pxl
3
2
PR article
text link
Format
1 TOP BOX
Estimated
number of
impressions
10 000
per week
Location
Size
Size in
kB
Price per
week
urobsisam.sk/
main page
300 x 300
25 kB
urobsisam.sk/
sections
300 x 300
25 kB
80 000
per week
650 EUR
urobsisam.sk/
main page and
sections
300 x 300
25 kB
90 000
per week
950 EUR
2 SPONSORED
TEXT LINK
urobsisam.sk
3 PR ARTICLE*
urobsisam.sk/
sections
350 EUR
max. 80 characters, logo,
300 × 100 pxl
3 600 characters
(including spaces),
5 – 8 pictures,
max. 10 hyperlinks, picture
200 pxl
25 kB
90 000
per week
500 EUR
–
individually
500 EUR
per 1 publication
* Article will be marked as PR article. The price of the article does not include translation of the supplied text into
another language. The client has the right to 2 extensive corrections of the ground materials for the advertisement
(e.g. changes to text and graphics) as laid out.
32
The client holds responsibility for the content and formal aspects of the orders advertisements as well as for all damage that could be impeded to the Publishing House or third parties based on information cited in the given advertisements
SCREEN
650 x 200 pxl
7
8
Interstitial
5
4
BOX IN
300 x 300 pxl
Formats sold per numbers of views
Location
Size
4 WIDE BANNER
urobsisam.sk
650 × 90
25 kB
25 EUR
5 BOX IN
urobsisam.sk/
in articles
300 × 300
25 kB
25 EUR
6 VIDEO BANNER
urobsisam.sk
300 × 300
25 kB
40 EUR
7 SCREEN
urobsisam.sk
650 × 200
25 kB
40 EUR
by agreement
25 kB
75 EUR
by agreement
25 kB
65 EUR
8 INTERSTITIAL
9 SPECIAL FORMATS
(STICKER, COSMIC CURSOR)
33
Advertising videospots
Price per 1 000
view (cost per
thousand)
Size in
kB
Format
wide banner
650 x 90 pxl
Format
Preroll
POSTROLL
PUBLICATION OF
A COMPANY VIDEO
PRODUCTION OF A
VIDEO PRESENTATION
Location
placed before
a video
placed after
a video
in a PR article
or in the
News section
Maximum
length
up to 15
seconds
up to 60
seconds
Recommended length
up to 10
seconds
up to 30
seconds
40 EUR per
1 000 displays
30 EUR per
1 000 displays
5 min
–
100 EUR
Price
Fomat
FLV
FLV
FLV
Depending on processing demands, length of the recording and use of a video
Size of banners and the price list may change in the course of the year. Current sizes, price list and general trade terms
are to be found on the website http://media.zoznam.sk/
projektyrodinnychdomov.sk
FAMILY HOUSES PROJECTS | ECONOMY, CLASSIC, EXTRA
ONLINE CATALOGUE
OF FAMILY HOUSES
13 OOO
people visit the website
projektyrodinnychdomov.sk
and altogether there are almost
100 000 pageviews.
1
(source: Google Analytics 07/2012 – 06/2013)
TOP BOX
300 x 300 pxl
Location
Size
Size in
kB
Estimated
number of
impressions
Price
projektyRD.sk/main
page/subpages
300 × 300
25 kB
40 000 per week
300 EUR per week
Format
1 TOP BOX
1 project
5 projects
6 – 20 projects
21 – 150 projects
PRICES OF REGISTRATIONS/ PUBLISHING
OF FAMILY HOUSES
PROJECTS *
150 EUR/year
350 EUR/year
690 EUR/year
1 150 EUR/year
Free
advertising
* The prices are for the projects of family houses inserted to the system by the client. The price for inserting one project by the catalogue
operator: 10 EUR. On-line database cross connection: 150 EUR per year.
If you advertise in the printed
version of Projekty rodinných
domov, we publish your logo
(with link) for free for half
a year. More information
on page 6.
The client holds responsibility for the content and formal aspects of the orders advertisements as well as for all damage that could be
impeded to the Publishing House or third parties based on information cited in the given advertisements or in relation to them. The client
further declares that when using photographs and other textual material or images of third parties, they have an unquestionable consent
to their publication.
34
Size of banners and the price list may change in the course of the year. Current sizes, price list and general trade terms are to be found
on the website http://media.zoznam.sk/
140 000
124 000
117 000
120 000
100 000
90 000
15 000
0
101 000
17 000
12 000
18 000
13 000
Pageviews
74 000
16 000
11 000
77 000
Visits
19 000
20 000
14 000
14 000
65 000
15 000
12 000
21 000
16 000
18 000
18 000
13 000
14 000
15 000
15 000
13 000
11 000
11 000
10 000
Unique visitors
2013
2012
Who is our reader?
89 %
FUTURE
BUILDERS
11 %
PEOPLE INTERESTED
IN RECONSTRUCTION
How to finance construction?
17 %
11 %
LOAN CAPITAL/RESERVES
AND LOAN
27 %
9%
CAPITAL/RESERVES
SAVINGS FOR CONSTRUCTION
AND SAVINGS FOR
PURPOSES
CONSTRUCTION PURPOSES
36 %
CAPITAL/RESERVES
Source: visitors´ opinion poll on the website projektyrodinnychdomov.sk
35
103 000
89 000
71 000
80 000
20 000
101 000
95 000
Why to advertise on the website
projektyrodinnychdomov.sk?
?
targeting of the
• There is the highest possible
is going to build a
who
on
pers
the
at
nt
advertiseme
family house
ektyrodinnychdomov.sk
• Presentation on the website proj
erous target group of
num
and
ified
spec
affects a clearly
r is able to:
readers and due to this the advertise
- find new customers,
- promote and build the brand,
n area.
- shape the company in the give
CONSTRUCTION MARKET | MATERIALS AND PRODUCTS | STRUCTURES AND COMPONENTS
stavebné materiály
PRACTICAL GUIDE
FOR EVERY BUILDER
8 OOO
magazines of each
issue are sent to the
readers by post.
Reader profile
The typical reader is an academic or a man with secondary education. A great
majority of readers are realization company employees and engineering design
company employees. The readers of Stavebné materiály are of working age
(between 23 and 55) and they utilise the obtained information in their profession.
Many of them are interested in unbiased information about specific products and
information from practical experience.
Distribution
• Subscribers
• Direct mailing to target groups
• Newspaper stands and press sales shops
Frequency: Number of pages: Circulation: Price: Year: six times per year
56 – 80 pages
8 000 copies
2.30 EUR
10th
36
Who are the readers of the magazine Stavebné materiály?
As much as 42 % of the readers of the magazine Stavebné materiály are realization company employees who are
responsible for decision making.
Secondary education
Realization companies and self-employed people
SELFEMPLOYED
PEOPLE
PROJECT
ENGINEERS
STUDENTS
OTHERS
CONTRACTORS
SECONDARY SCHOOL
Men dominate
• 86 % of the readers are men interested in the field
of construction and they are either in charge of
decision making or they are executives.
• 14 % of the readers are women who are
professionals in the construction field.
MEN
Working age
40 – 49
50 – 59
20 – 29
•
•
•
•
37
UNIVERSITY
DECIDE
WOMEN
30 – 39
• 42 % of the readers are realization company employees.
• 34 % of the readers are self-employed people working
in the field of construction who utilize the information
found in the magazine in their profession.
• 13 % of the readers are engineering design company
employees.
• 7 % of the readers are students of Faculties of Civil
Engineering.
• 4 % are the others.
DON´T DECIDE
CO-DECIDE
• 64 % of the readers are people with
secondary education who utilize the
obtained information in their profession.
• 36 % of the readers are academics
working in the field of construction.
People who decide about purchasing
• 53 % of the readers are the ones who
decide about purchasing.
• 29 % of the readers co-decide about
purchasing.
• 18 % of the readers don´t decide about
purchasing.
iály?
Why to advertise in Stavebné mater
?
or co-decide about the
• 82 % of the readers decide
nologies for a building site.
purchase of materials and tech
the construction
in
• 65 % of the respondents read
the advertising articles
and
nts
eme
magazines the advertis
(source: GFK survey)
advertisement or the
• 52 % of the readers use the
in the magazine Stavebné
ed
lish
advertising articles pub
materials and services. materiály to choose suppliers of
(source: GFK survey)
stavebné materiály
Issues and topics
Date of issue
4. 10. 2013
Orders:
Materials:
advertorial
advertising
17. 9. 2013
TOPIC
CONSTRUCTION AND RECONSTRUCTION
Renovation and
revitalization of
buildings
17. 9. 2013
23. 9. 2013
Stavebné materiály 7/2013
Orders:
Materials:
advertorial
advertising
23. 10. 2013
12. 11. 2013
Skeleton structures
23. 10. 2013
29. 10. 2013
Orders:
Materials:
advertorial
advertising
5. 3. 2014
24. 3. 2014
Vertical and
horizontal structures
16. 5. 2014
Peripheral shells of
buildings and shell
fillings
18. 6. 2014
Roof constructions
5. 9. 2014
Surface treatment
of construction
structures
5. 3. 2014
11. 3. 2014
Orders:
Materials:
advertorial
advertising
25. 4. 2014
25. 4. 2014
2. 5. 2014
Orders:
Materials:
advertorial
advertising
30. 5. 2014
30. 5. 2014
5. 6. 2014
Orders:
Materials:
advertorial
advertising
15. 8. 2014
15. 8. 2014
21. 8. 2014
Orders:
Materials:
advertorial
advertising
16. 9. 2014
3. 10. 2014
Renovation and
revitalization of
buildings
16. 9. 2014
22. 9. 2014
Orders:
Materials:
advertorial
advertising
24. 10. 2014
12. 11. 2014
Skeleton structures
24. 10. 2014
30. 10. 2014
If you also advertise on the website asb.sk you turn to 61 000 readers every month.
Issue closing date
TRAID FAIRS
• Failures and faults of
constructions
• Reconstruction and
remediation
• Construction chemistry
suitable for reconstructions
• Water-proofing
• Construction machinery
• Wooden and steel structures
• Ferro-concrete and
pre-stressed concrete
structures
• Halls and industrial buildings
• Paint coats, protection
of structures
• Walls, ceilings, floors
• Concrete and constructions
from concrete
• Masonry materials
and prefabricates
• Protection of vertical and
horizontal structures
• Facade structures
• Facade cladding
• Windows, doors, glassed-in • International Engineering
walls
Fair Nitra 2014
• Energy construction
(20. – 23. 5. 2014)
concepts
• Flat roofs
• Inclined roofs
• Roof insulation
• Metal and wooden
structures
• Roof superstructures
• Plasters and paints
• Thermal and sound
insulations
• Exterior and interior paving
and cladding concrete
• Failures and faults of
constructions
• Reconstructions and
remediation
• Construction chemistry
suitable for reconstructions
• Water-proofing
• Wooden and steel structures
• Ferro-concrete and
pre-stressed concrete
structures
• Halls and industrial buildings
• Paint coats, protection
of structures
• CONECO – RACIOENERGIA
– CLIMATHERM 2014
(26. – 29. 3. 2014)
38
Nonstandard formats
Dimensions in mm
width
height
bleed
2/1 of a page
420
297
3
390
267
–
1/1 of a page
210
297
3
175
267
–
2/3 of a page width
175
178
–
115
267
–
1/2 of a page width
175
132
–
86
267
–
1/3 of a page width
175
87
–
56
267
–
1/4 of a page *
86
132
–
105
297
3
Z-gate
400
297
3
2nd cover page
210
297
3
210
297
3
2nd and 3rd page of magazine
210
297
3
3rd cover page
210
297
3
4th cover page
210
297
3
1/1 PR
1/2 PR width
logo
1/2 PR height
Editorial section
Others
PR
repre
advertising
Size
product placement
branding columns
86 x 43 mm
logo
inserted advertisements**
atypical format
Price
4 150 EUR
2 490 EUR
1 790 EUR
1 430 EUR
1 060 EUR
500 EUR
product name, product description, price and size
of the packaging,
web contact
Branding
column
900 EUR
Materials: logo
900 EUR
2 790 EUR
5 580 EUR
2 960 EUR
2 960 EUR
2 790 EUR
2 790 EUR
3 490 EUR
3 050 EUR
1 760 EUR
1 060 EUR
900 EUR
600 EUR /
6 issues
500 EUR
900 EUR
1/10 of a page
86 x 43 mm
600 EUR / 6 issues
minimum price
1 500 EUR
* Size without possibility of positioning – location of the advertisement will be adapted to the magazine layout.
CANCELLATION FEES
50 % before the closing date of orders for the given issue
of the magazine according to the editorial plan.
DISCOUNTS 100 % after the closing date of orders for the given issue of
the magazine according to the editorial plan.
39
Product
placement
Editorial
page
900 EUR
Materials: text of
price, web contact
not included in the price.
RENOVATION OF APARTMENT HOUSES AND BUILDINGS | ENERGY | OPERATION AND MAINTENANCE OF BUILDINGS
správa budov
MAGAZINE FOR 1O 5OO FLAT
OWNER COMMUNITIES
4 5OO
magazines of each
issue are sent to
the readers by post.
Reader profile
Typical readers of the magazine Správa budov are
men and women who are of working age – the
manager of an administration company or a flat
owners’ group, or a flat owners’ representative.
They use the information published in the
magazine in their work, and most appreciate
the clear presentation of implementations of
renovations of blocks of flats.
Distribution
40
• Subscribers
• Sale at JAGA bookshop in the building of the
Faculty of Civil Engineering (STU) in Bratislava
• Sale at exhibitions focusing on civil engineering
and real estate
• Electronic sale of the magazine via the website
www.floowie.com
Why to advertise in Správa budov?
?
va
• 4 issues of the magazine Sprá
500
10
to
s
budov are sent in turn
ities –
chairmen of flat owner commun
es
issu
all
in
ing
ertis
adv
the
to
ks
than
all
ost
alm
it is possible to turn to
.
existing communities in Slovakia
are
ents
stm
inve
ding
buil
n
ctio
• Constru
sing
hou
the
connected to revitalizing
the
stock what is also the content of
ov.
bud
va
Sprá
e
magazin
d the
• 37% of the readers have use
article
ing
ertis
adv
information from an
the
in
ed
lish
pub
nt
eme
ertis
or the adv
ral
seve
or
e
onc
ov
bud
va
Sprá
nal
jour
ey)
times. (source: GFK surv
Frequency: Number of pages: Circulation: Price:
Year: four time per year
56 – 80 pages
4 500 copies
2.29 EUR
8th
Who are the readers of the magazine Správa budov?
As much as 86 % of the readers of Správa budov are property owners´ communities.
RESIDENTIAL
BUILDING
MANAGEMENT
COMPANIES
HOUSING
ASSOCIATIONS
FLAT OWNER
COMMUNITIES
WOMEN
Flat owner communities
• 86 % of the readers are flat owner communities.
• 13 % of the readers are residential building
managements companies.
• 1 % of the readers are housing associations.
Men dominate
• 71 % of the readers are men.
• 29 % of the readers are women.
MEN
CO-DECIDE
DON´T DECIDE
DECIDE
ENERGY
SAVINGS NEWS AND
UPDATES
facility
management
RECONSTRUCTION
OF FLATBUILDINGS
50 – 59
40 – 49
OVER 60
20 – 29
30 – 39
•
•
•
•
•
8 % of the readers are at the age of 60 and more.
41
purchasing.
purchasing.
Reconstruction of flat-buildings
• 56 % of the readers most appreciate
reconstructions of flat-buildings, which
are tabularly prepared.
• 22 % of the readers are people who are
most interested in information on energy
savings in residential buildings.
• 16 % of the readers are interested in
the news and updates from the building
administration and non-residential
properties.
• 6 % of the readers look for the
information on facility management.
správa budov
Issues and topics
Date of issue
TOPIC
29. 10. 2013
Energy conservation
in buildings
Orders:
Materials:
advertorial
advertising
10. 10. 2013
SPECIAL
10. 10. 2013
16. 10. 2013
Správa budov 1/2014
Orders:
Materials:
advertorial
advertising
27. 2. 2014
18. 3. 2014
Renovation of
buildings
28. 5. 2014
Resolving faults in
apartment houses
19. 9. 2014
Thermal protection
of buildings
29. 10. 2014
Energy conservation
in buildings
27. 2. 2014
5. 3. 2014
Orders:
Materials:
advertorial
advertising
9. 5. 2014
9. 5. 2014
15. 5. 2014
Orders:
Materials:
advertorial
advertising
28. 8. 2014
28. 8. 2014
5. 9. 2014
Orders:
Materials:
advertorial
advertising
10. 10. 2014
10. 10. 2014
16. 10. 2014
If you also advertise on asb.sk, you will turn to 57 500 readers every month.
Issue closing date
BUILDINGS AND APARTMENT HOUSES
OTHERS
• Renovation of facades
• Operation and maintenance
of buildings
• Renovation of apartment
houses
• Energy: production,
distribution, supply
• Technical equipment of
buildings
• Facility management
• Economics
• Financing building
renovations
of buildings
houses
buildings
• Economics
• Replacement of windows
of buildings
houses
buildings
• Economics
• Heating and energy
supplies of buildings
of buildings
houses
buildings
• Economics
• Renovation of facades
of buildings
houses
buildings
• Economics
42
Others
PR
repre
advertising
Size
Nonstandard formats
Dimensions in mm
width
height
bleed
2/1 of a page
420
297
3
390
263
–
1/1 of a page
210
297
3
180
263
–
2/3 of a page width
180
173
–
118
263
–
1/2 of a page width
180
129
–
88
263
–
1/3 of a page width
180
84
–
57
263
–
1/4 of a page *
88
129
–
105
297
3
Z-gate
400
297
3
2nd cover page
210
297
3
210
297
3
210
297
3
3rd cover page
210
297
3
4th cover page
210
297
3
1/1 PR
1/2 PR width
1/2 PR height
1/3 PR width
1 050 characters, 1 picture, logo
1/3 PR height
Editorial section
product placement
branding columns
88 x 43 mm
logo
inserted advertising**
atypical format
Price
3 160 EUR
1 830 EUR
1 300 EUR
1 000 EUR
730 EUR
600 EUR
2 160 EUR
4 320 EUR
2 330 EUR
2 330 EUR
2 160 EUR
2 160 EUR
2 990 EUR
2 660 EUR
1 490 EUR
600 EUR
400 EUR /
4 issues
500 EUR
900 EUR
minimum price
43
CANCELLATION FEES
500 EUR
of the packaging,
web contact
600 EUR
990 EUR
900 EUR
Materials: logo
830 EUR
Product
placement
Branding
column
Editorial
page
600 EUR
Materials: text of
price, web contact
1/10 of a page
88 x 43 mm
400 EUR / 4 issues
This format is not a subject to
any other discounts or agency
commission. The production of
advertising is not included in
the price.
TECHNICAL EQUIPMENT OF BUILDINGS | ENERGY | REPORTAGES AND REALISATIONS | NEWS
TZB haustechnik
FOR PROJECT ENGINEERS
AND SANITARY ENGINEERS
3 5OO
magazines of each
issue are sent to
Reader profile
The typical reader is a university or secondary-school educated man of working age between
25 and 55. Women also belong to the reader group, although to a lesser extent. A prevailing
number of readers operate in design and realization companies, using the information
gained from TZB HAUSTECHNIK magazine in their professions. This is also reflected in the
growing interest in information from the practical world and in non-commercial information
on current products and trends on the Slovak market.
Distribution
• Subscribers
• Sale at specialised fairs and shows focusing on construction and housing, technical
equipment of buildings, energy, and engineering
Frequency:
Number of pages:
Circulation: Price: Year: five times per year
56 – 80 pages
3 500 copies
2.29 EUR
22th
44
Who are the readers of the magazine TZB HAUSTECHNIK?
Over 60 % of TZB HAUSTECHNIK readers are the employees of design and realization companies.
DESIGN
ENGINEERS AND
CONTRACTORS
Design and realization companies
SANITARY
ENGINEERS OF
TECHNICAL
BUILDING
STUDENTS
EQPUIPMENT
• 61 % of the readers are people who work in design
and realization companies.
• 34 % of the readers are TZB sanitary engineers of
technical building equipment.
• 5 % of the readers are students.
CO-DECIDE
DECIDE
• 49 % of the readers are the ones who decide
about purchasing.
purchasing.
purchasing.
News and trends
WOMEN
Men dominate
• 79 % of the readers are men working in different
fields from financing to building equipment.
• 21 % of the readers are women who are interested
in the field of technical building equipment within the
frame of their profession.
MEN
50 – 59
40 – 49
Over 60
20 – 29
30 – 39
Working age
•
•
•
•
•
4 % of the readers are over 60 years old.
45
DON´T
DECIDE
PRACTICAL
SOLUTIONS
CURRENT
SITUATION
NEWS AND
TRENDS
• 53 % of the readers belong to the group of
people who read mostly about up-to-date
products and trends on the Slovak market.
• 33 % of the readers are people who are
interested in practical information as well as
professional solutions from the field of technical
building equipment. • 14 % of the readers search for information
about current situation in this field.
Why to advertise in TZB HAUSTECHNIK?
?
the field of
for design engineers who work in
• It is the only Slovak magazine
technical building equipment.
for a
de or co-decide about technologies
• 86 % of the readers of TZB deci
building site.
g articles
the advertisement and the advertisin
• 78 % of the readers consider
in their
tion
rma
info
ul and they utilize the
published in the magazine TZB usef
profession. (source: GFK survey)
ment or from
the information from the advertise
• 44 % of the readers have used
GFK survey)
rce:
(sou
TZB once or more times.
the advertising article published in
TZB haustechnik
Issues and topics
Date of issue
8. 11. 2013
Metering, regulation, and control
technology
25. 3. 2014
AQUA-THERM NITRA
and Energy
Orders:
Materials:
advertorial
advertising
21. 10. 2013
SPECIAL
OTHER TOPICS
21. 10. 2013
25. 10. 2013
TZB HAUSTECHNIK 1/2014
Orders:
Materials:
advertorial
advertising
6. 3. 2014
6. 3. 2014
12. 3. 2014
Orders:
Materials:
advertorial
advertising
16. 4. 2014
9. 5. 2014
Low-temperature
heating based on
renewable energy
sources
13. 6. 2014
Ventilation,
air-conditioning,
and cooling
23. 9. 2014
Heating
7. 11. 2014
Metering, regulation, and control
technology
16. 4. 2014
24. 4. 2014
Orders:
Materials:
advertorial
advertising
27. 5. 2014
27. 5. 2014
2. 6. 2014
Orders:
Materials:
advertorial
advertising
3. 9. 2014
3. 9. 2014
9. 9. 2014
Orders:
Materials:
advertorial
advertising
21. 10. 2014
21. 10. 2014
27. 10. 2014
If you also advertise on asb.sk you will turn to 56 500 readers every month.
Issue closing date
TRADE FAIRS
• Energy
• Heating
• Ventilation, air-conditio ning, and cooling
• Indoor environment
• Sanitation equipment and
installations
• Electrical installations and
lighting technology
• Security systems and fire
safety technology
• AQUA-THERM Praha 2013
(26. – 30. 11. 2013)
• Heating
• Sanitation equipment
and installations
• Metering, regulation,
and control technology
• Electrical installations
and lighting technology
safety technology
• AQUA-THERM Praha 2014
(4. – 7. 3. 2014)
• CONECO – RACIOENERGIA
– CLIMATHERM 2014
(26. – 29. 3. 2014)
• Energy
• Heating
and installations
safety technology
• Energy
• Heating
and installations
safety technology
• Energy
and installations
safety technology
• Energy
• Heating
and installations
safety technology
46
PR
repre
advertising
Size
Others
Nonstandard formats
Dimensions in mm
width
height
bleed
2/1 of a page
420
297
3
390
263
–
1/1 of a page
210
297
3
180
263
–
2/3 of a page width
180
173
–
118
263
–
1/2 of a page width
180
129
–
88
263
–
1/3 of a page width
180
84
–
57
263
–
1/4 of a page *
88
129
–
105
297
3
Z-gate
400
297
3
2nd cover page
210
297
3
210
297
3
210
297
3
3rd cover page
210
297
3
4th cover page
210
297
3
1/1 PR
1/2 PR width
1/2 PR height
1/3 PR width
1/3 PR height
Editorial section
product placement
branding columns
88 x 43 mm
logo
Price
3 160 EUR
1 300 EUR
730 EUR
600 EUR
2 160 EUR
4 320 EUR
2 330 EUR
2 330 EUR
2 160 EUR
2 160 EUR
2 990 EUR
2 660 EUR
1 490 EUR
47
Product
placement
500 EUR
of the packaging,
web contact
830 EUR
600 EUR
600 EUR
500 EUR /
5 issues
500 EUR
900 EUR
1/10 of a page
88 x 43 mm
500 EUR / 5 issues
990 EUR
atypical format
900 EUR
Materials: logo
1 000 EUR
minimum price
Branding
column
1 830 EUR
CANCELLATION FEES
Editorial
page
600 EUR
Materials: text of
price, web contact
commission. The production
of advertising is not included
in the price.
INVESTMENT AND PROJECTS | REALISATIONS | ANALYSIS | NEWS | ENGINEERING BUILDINGS
inžinierske stavby
62 YEARS
ON THE MARKET
3 5OO
magazines of each
issue are sent to
Reader profile
The typical reader is an academic or secondary-school educated man, but universityeducated women are also found in the readership. A great majority of readers are
employees of engineering – designing and implementation companies. Readers of
the magazine Inžinierske stavby / Inženýrské stavby are of working age, and the information
gained from its pages is applied in their professions. Due to its long tradition, many readers
consider keeping up with the magazine a matter of course in their professional lives.
Distribution
• Subscribers
• Sale at exhibitions focusing on civil engineering, transportation, and machine engineering
Frequency: Number of pages: Circulation: Price: Year: six times per year
56 – 112 pages
3 500 copies
2.29 EUR
62th
48
Who are the readers of Inžinierske stavby/Inženýrske stavby?
Almost 40 % of the readers of Inžinierske stavby/Inženýrske stavby are people who work in engineering- designing
and implementation companies.
RESEARCH
PUBLIC
AND
INSTITUTIONS
CONSULTING
FACULTIES
OF CIVIL
ENGINEERING
PROJECT
ENGINEERS AND
IMPLEMENTERS
WOMEN
• 79 % of the readers are university or secondaryschool educated men.
• 21 % of the readers are university or secondaryschool educated women.
Working age
50 – 59
60 AND
MORE
20 – 29
30 – 39
• 39 % of the readers are people from the field of
engineering-designing and implementation.
• 29 % of the readers work for research and consulting
companies.
• 18 % of the readers are people employed in public
institutions in the field of building industry.
• 14 % of the readers are teachers, students and
graduates of faculties of civil engineering.
•
•
•
•
•
12 % of the readers are at the age 60 and more.
49
DON´T
DECIDE
DECIDE
CO-DECIDE
900 –
1 500 EUR
Men dominate
MEN
40 – 49
Engineering-designing and implementation
companies
LESS THAN
900 EUR
MORE THAN
1 500 EUR
purchasing.
purchasing.
Higher society
• 71 % of the readers have the income
higher than 1 500 EUR.
• 20 % of the readers have the income
between 900 and 1 500 EUR.
• 9 % of the readers have income lower
than 900 EUR.
nierske stavby?
Why to advertise in the magazine Inži
?
the purchase
help in decision making concerning
• 83 % of the readers decide or
site.
tion
truc
cons
a
for
gies
nolo
and design of the material and tech
articles in
advertisements and advertising
the
se
utili
ers
read
the
of
%
38
•
GFK
rce:
(sou
rs
plie
sup
while selecting
the magazine Inžinierske stavby
survey)
the field of
ected professional magazine in
• It is the only and highly resp
rs.
tradition of 62 yea
building engineering and has a
azine.
ed brand and the trustworthy mag
ertis
adv
the
of
tion
• It is a combina
inžinierske stavby
Issues and topics
Date of issue
ANALYSIS
TOPIC
SPECIAL
OTHER TOPICS
17. 10. 2013
Traffic signs on motorways and roads
Design of road traffic
signs, permanent and
portable traffic signs,
new types of traffic signs
and materials, traffic
safety features
Tunnel construction in
Slovakia and the Czech
Republic
Construction of tunnels in
Republic, current state
and outlook, latest technologies in realizations
of tunnels, technological
outfitting, monitoring,
respective standards
Integrated rail transport
Integration of rail passenger transport in the urban
transport system
• Geo-technology and foundation
engineering
• Transportation constructions
• Water engineering constructions
• Engineering networks
• Technologies and materials
• Construction machinery and
auxiliary structures
• Special constructions
15. 11. 2013
Water engineering constructions
Ecological and water engineering constructions,
water treatment plants,
technological equipment,
sewerage of regions,
sewerage and waterway
networks
Maintenance of road
networks
Maintenance, repairs
and reconstruction of
road network, work on
road surfaces and bridges, safety equipment
and traffic signs
Bridge construction
Materials, structural
systems and technologies
applied in construction
of bridges, interesting
implementations of bridges
in Slovakia, the Czech
Republic and abroad
engineering
7. 3. 2014
Safety in the operation of
transportation constructions
Activities to increase the
safety of transportation
constructions, new
knowledge and trends
in science and research,
new rules in legislation
Rail transport
The current state of
railway transportation
in Slovakia and the
Czech Republic, its development and support,
need for investments,
proposed projects and
solutions
Technological outfitting of
transportation constructions
Technological outfitting
in the individual types of
transportation constructions, relevant European
standards, contemporary
trends and development
of technologies
engineering
• Trade Fairs: CONECO – RACIO
ENERGIA – CLIMATHERM 2014
(26. – 29. 3. 2014)
ENVIBRNO 2014 (15. – 18. 4. 2014)
IBF, MOBITEX 2014 (23. – 26. 4. 2014)
14. 5. 2014
Anti-flooding protection
Securing civil engineering
constructions against surface water, current stage
of implementation of proposed anti-flood measures
in Slovakia and the Czech
Republic, monitored goals
and the methods of their
implementation, problems
in practice, tasks and
perspectives
Bridges
Bridge building in
Republic, its current
state and prognoses,
the latest technologies
in the realisation of new
bridge constructions
and reconstructions,
diagnosing bridges,
Remediation and waterproofing in engineering
construction
Remediation of concrete
and steel structures,
waterproofing, construction
chemistry
engineering
• Trade Fairs: International
Engineering Fair Nitra 2014 (20. – 23. 5. 2014)
27. 6. 2014
Investments in transportation in Slovakia and the
Czech Republic
Proposed investments
for individual areas of
transportation in Slovakia
and the Czech Republic,
goals, problems, solutions, specific projects,
outlook for the future
Roads – structures and
materials
Maintenance, repairs,
reconstructions of
roads, technological
procedures, asphalt and
cement concrete roads
Concrete and concrete
structures
The use of concrete in a
range of civil engineering
constructions, current
trends, technology,
testing, diagnostics, protection and remediation of
concrete
engineering
9. 9. 2014
Regional transport
Regional transportation
priorities, resolving critical traffic situations
Geo-technology and foundation engineering
Foundation engineering,
reconstruction and
sanitation of grounds,
geotechnical monitoring
Construction technology,
scaffolding and formwork
systems in civil engineering
Uses of construction
technology and machinery in the realization of
engineering constructions,
scaffolding and formwork
used in the construction of
bridges and other structures of civil engineering
engineering
and auxiliary structures
• Trade Fairs: FOR ARCH
Praha 2014 (16. – 20. 9. 2014)
International Engineering Fair
Brno 2014 (15. – 19. 9. 2014)
20. 10. 2014
Traffic signs on motorways
and roads
Design of road traffic
signs, permanent and
portable traffic signs, new
types of traffic signs and
materials, traffic safety
features
Tunnel construction in
Republic
Construction of tunnels in
Republic, current state
and outlook, latest technologies in realizations
of tunnels, technological
outfitting, monitoring,
Integrated rail transport
Integration of rail passenger
transport in the urban
transport system
engineering
14. 11. 2014
Water engineering constructions
Ecological and water engineering constructions,
water treatment plants,
technological equipment,
sewerage of regions,
sewerage and waterway
networks
Maintenance of road
networks
Maintenance, repairs
and reconstruction of
road network, work on
road surfaces and
bridges, safety equipment and traffic signs
Bridge construction
Materials, structural
systems and technologies
applied in construction
of bridges, interesting
implementations of bridges
in Slovakia, the Czech
Republic and abroad
engineering
30. 9. 2013
30. 9. 2013
4. 10. 2013
Inžinierske stavby /
Inženýrské stavby 6/2013
Orders:
Materials:
advertorial
advertising
28. 10. 2013
28. 10. 2013
4. 11. 2013
Orders:
Materials:
advertorial
advertising
18. 2. 2014
18. 2. 2014
24. 2. 2014
Orders:
Materials:
advertorial
advertising
23. 4. 2014
23. 4. 2014
29. 4. 2014
50
Orders:
Materials:
advertorial
advertising
10. 6. 2014
10. 6. 2014
16. 6. 2014
Orders:
Materials:
advertorial
advertising
19. 8. 2014
19. 8. 2014
25. 8. 2014
Orders:
Materials:
advertorial
advertising
1. 10. 2014
1. 10. 2014
7. 10. 2014
Orders:
Materials:
advertorial
advertising
51
28. 10. 2014
28. 10. 2014
3. 11. 2014
If you also advertise on the website asb.sk, you will turn to 56 500
readers every month.
Orders:
Materials:
advertorial
advertising
Issue closing date
inžinierske stavby
Others
PR
repre
advertising
Size
width
Nonstandard formats
Dimensions in mm
height
bleed
2/1 of a page
420
297
3
390
263
–
1/1 of a page
210
297
3
180
263
–
2/3 of a page width
180
173
–
118
263
–
1/2 of a page width
180
129
–
88
263
–
1/3 of a page width
180
84
–
57
263
–
1/4 of a page *
88
129
–
105
297
3
Z-gate
400
297
3
2nd cover page
210
297
3
210
297
3
210
297
3
3rd cover page
210
297
3
4th cover page
210
297
3
1/1 PR
1/2 PR width
1/2 PR height
1/3 PR width
1/3 PR height
Editorial section
1/10 of a page (6 x) (umiestnenie
v zadnej časti časopisu)
product placement
branding columns
88 x 43 mm
logo
Price
3 750 EUR
2 150 EUR
1 510 EUR
1 180 EUR
Product
placement
500 EUR
of the packaging,
web contact
900 EUR
Materials: logo
860 EUR
690 EUR
2 520 EUR
4 930 EUR
2 780 EUR
2 780 EUR
2 520 EUR
2 520 EUR
3 500 EUR
3 750 EUR
2 150 EUR
1 180 EUR
860 EUR
860 EUR
600 EUR /
6 issues
500 EUR
900 EUR
minimum price
Editorial
page
860 EUR
Materials: text of
price, web contact
1 160 EUR
atypical format
EXTRA CHARGE CANCELLATION FEES
DISCOUNTS 100 % after the closing date of orders for the given
52
Branding
column
1/10 of a page
88 x 43 mm
600 EUR / 6 issues
of advertising is not
included in the price.
Advertisement area
1/1 of a page
2 150 EUR
210 x 297 mm
2/3 width
1 510 EUR
180 x 173 mm
2/3 height
1 510 EUR
118 x 263 mm
1/1 PR
2 150 EUR
4 200 characters,
2 – 4 pictures,
1 logo
1/2 width
1 180 EUR
180 x 129 mm
1/3 height
860 EUR
57 x 263
mm
1/2 height
1 180 EUR
88 x 263 mm
1/3 width
860 EUR
180 x 84 mm
53
ASB
PROJECTS | REGIONS | ARCHITECTURE | DESIGN | MATERIALS AND STRUCTURES | INVESTMENT AND REAL ESTATE | ANALYSIS
THE MOST WIDELY READ MAGAZINE ABOUT
ARCHITECTURE AND BUILDING CONSTRUCTION
8 OOO
distributed magazines ASB
of each issue
Reader profile
The typical reader is an academic or a man with secondary education. However, there can
be found also college educated women among the readers. A great majority of readers are
engineering design company employees or realization company employees. The typical readers
of the magazine ASB – architecture, construction, business are of working age and they utilise
the obtained information in their profession. Due to a long tradition of the magazine ASBarchitecture, construction, business, the readers take keeping up with it for granted.
Distribution
• Subscribers
• Newspaper stands and press sales shops
Increase in sales
The first issue with the improved graphic was released in December 2012. There
was a positive response from the professionals what resulted in the increase of
subscribers by 21%.*
54
Frequency: Number of pages: Circulation: Price: Year: eight times per year + special
72 – 136 pages
8 000 copies
2.60 EUR
21th
*to 1. 7. 2013
Who are the readers of the magazine ASB?
As much as 59% of the readers of ASB magazine are the managers of the construction and development companies.
ARCHITECTS
AND PROJECT
ENGINEERS
STUDENTS
INVESTORS
CONSTRUCTION
WORKERS AND
DEVELOPERS
Construction workers and developers
DECIDE
• 59 % of the readers are the managers of the
construction and development companies.
• 25 % of the readers are architects and project
engineers.
• 9 % of the readers are the students of the Faculties of
Civil Engineering .
• 7 % of the readers are investors.
DON´T DECIDE
CO-DECIDE
purchasing.
purchasing.
Intriguing content
Men and women
WOMEN
• 59 % of the readers are men.
• 41 % of the readers are women.
MEN
50 – 59
OVER 60
40 –49
20 –29
30 –39
Working age
•
•
•
•
•
7 % of the readers are over 60 years old.
55
2/3
4/5
• 95 % of the readers read 4/5 of every
magazine issue.
• 5 % of the readers read 2/3 of the
magazine´s content.
?
Why to advertise in the magazine ASB
?
ction
e about architecture and constru
• the most widely read magazin
business
ing
ers decide or help in decision mak
• 91 % of the ASB magazine read
a
for
gies
nolo
tech
material and
concerning the purchase of the
site
n
ctio
constru
e
e decide about the orders of a hug
• The readers of ASB magazin
er
tom
cus
one
find
you
ls – when
amount of technology and materia
you
t
wha
k
bac
get
you
e,
azin
mag
thanks to the advertising in the
invested in the advertisement. e ASB
and the graphic of the magazin
• In December 2012 the content
21%.
by
bers
scri
sub
of
e
eas
the incr
was redesigned what resulted in
ASB
Issues and topics
ASB 10/2013
Orders:
Materials:
advertorial
advertising
1. 10. 2013
11. 11. 2013
2. 4. 2014
• Changes of function,
reconstructions
• Cultural, religious buildings
• Roofs
• Interior, design, furniture
• Detail
• Financing developer
projects and
constructions
• Detail
projects and
constructions
• FURNITURE AND
LIVING NITRA 2014
(11. – 16. 3. 2014)
MIPIM 2014
(11. – 14. 3. 2014)
• Detail
projects and
constructions
• CONECO
– RACIOENERGIA
– CLIMATHERM 2014
(26. – 29. 3. 2014)
• Detail
projects and
constructions
• DOMEXPO 2014
(24. – 27. 4. 2014)
• Detail
projects and
constructions
21. 2. 2014
• New buildings
• Constructions for tourism, hotels
• Sanitation ware, fittings
21. 3. 2014
• Offices and logistics
• Administrative buildings
• Glass and glass facades
23. 4. 2014
• Housing fund
• Residential buildings
and constructions
• Windows, doors
21. 5. 2014
• Development
• Civic construction
• Floors and pavement
11. 6. 2014
TOP 100 – COMPANIES
2. 4. 2014
8. 4. 2014
30. 4. 2014
30. 4. 2014
7. 5. 2014
ASB special 2014
Orders:
Materials:
advertorial
advertising
28. 11. 2013
4. 3. 2014
10. 3. 2014
Orders:
Materials:
advertorial
advertising
Orders:
Materials:
advertorial
advertising
4. 2. 2014
4. 3. 2014
ASB 4/2014
ASB 5/2014
18. 10. 2013
projects and
constructions
4. 2. 2014
10. 2. 2014
ASB 3/2014
Orders:
Materials:
advertorial
advertising
INTERIORS
• Detail
11. 11. 2013
15. 11. 2013
ASB 1 – 2/2014
Orders:
Materials:
advertorial
advertising
TOPICS
• Realisations of buildings, suppliers
• Energy-efficient buildings
• Insulation
1. 10. 2013
7. 10. 2013
ASB 11 – 12/2013
Orders:
Materials:
advertorial
advertising
Date of issue
23. 5. 2014
Issue closing date
23. 5. 2014
29. 5. 2014
FINANCING
TRADE FAIRS AND ACTIONS
The list of 100 best
companies and their
performance
• New and yet not
published categories,
rankings of companies
ASB 6 – 7/2014
Orders:
Materials:
advertorial
advertising
5. 6. 2014
ASB 10/2014
Orders:
Materials:
advertorial
advertising
26. 8. 2014
57
17. 9. 2014
• Architect
• Experimental and intelligent
buildings
• Facades
26. 8. 2014
3. 9. 2014
30. 9. 2014
17. 10. 2014
• Realisations of buildings,
suppliers
• Energy-efficient buildings
• Insulation
28. 11. 2014
• Changes of function,
reconstructions
• Cultural, religious buildings
• Roofs
30. 9. 2014
6. 10. 2014
ASB 11 – 12/2014
Orders:
Materials:
advertorial
advertising
• Urban development, urbanism
• City-forming buildings
and constructions
• Roofs
5. 6. 2014
11. 6. 2014
ASB 8 – 9/2014
Orders:
Materials:
advertorial
advertising
24. 6. 2014
10. 11. 2014
10. 11. 2014
14. 11. 2014
Advertise on the most widely read professional website
about architecture and building construction asb.sk.
56
• Detail
projects and
constructions
• Detail
projects and
constructions
• Detail
projects and
constructions
• Detail
projects and
constructions
• ASB GALA 2014
(May 2014)
ASB
Dimensions in mm
Others
PR
repre
advertising
Size
2/1 of a page
1/1 of a page
2/3 of a page width 2/3 of a page height 1/2 of a page width 1/2 of a page height 1/3 of a page width
Z-gate
2nd cover page
3rd cover page
4th cover page
2/1 PR 1/1 PR
1/2 PR width
1/2 PR height
Editorial section
Nonstandard formats
width
height
Price
bleed
430
300
3
420
277
–
215
300
3
192
277
–
192
183
–
126
277
–
192
136
–
94
277
–
192
89
–
61
277
–
107,5
300
3
410
300
3
215
300
3
215
300
3
215
300
3
61
277
–
215
300
3
215
300
3
4 880 EUR
2 820 EUR
1 990 EUR
1 590 EUR
1 190 EUR
3 220 EUR
6 440 EUR
3 450 EUR
3 450 EUR
3 220 EUR
1 990 EUR
3 260 EUR
4 350 EUR
4 220 EUR
2 450 EUR
1 430 EUR
1 060 EUR
(News and information previously
product placement
branding columns
94 x 43 mm
logo
atypical format
Product
placement
500 EUR
of the packaging,
web contact
minimum price
1 630 EUR
* Final price of inserting and pasting-in will be determined according to the size and weight after the sample will be delivered. The price will be affected by the number of inserted supplements, the current postal charges and handling charges. DISCOUNTS 15 % agency commission for contract partners only
1 900 EUR
Materials: logo
900 EUR /
9 issues
500 EUR
1 900 EUR
Branding
columns
CANCELLATION FEES
issue of the magazine according to the editorial plan. 100 % after the closing date of orders for the given
issue of the magazine according to the editorial plan. Editorial
page
1 060 EUR
Materials: text of
price, web contact
1/10 of a page
94 x 43 mm
900 EUR / 9 issues
of advertising is not included
in the price. Prices are stated excluding VAT. The price list is valid from 1. 9. 2013 to 31. 8. 2014.
58
Advertisement area
2/3 width
1 990 EUR
192 x 183 mm
1/1 of a page
2 820 EUR
215 x 300 mm
2/3 height
1 990 EUR
126 x 277 mm
59
4 200 characters,
2 – 4 pictures,
1 logo
1/3 height
1 190 EUR
61 x 277
mm
1/2 height
1 590 EUR
94 x 277 mm
1/2 width
1 590 EUR
192 x 136 mm
1/1 PR
2 450 EUR
1/3 width
1 190 EUR
192 x 89 mm
NEWS | MONTHLY TOPIC | ARCHITECTURE | BUILDING INDUSTRY | CIVIL ENGINEERING WORKS | TZB | BUILDING ADMINISTRATION
asb.sk
www.asb.sk
MOST WIDELY READ WEBSITE ABOUT
ARCHITECTURE AND BUILDING BUSINESS
53 OOO
people visit asb.sk monthly
and they view altogether almost
230 000 pages!
Themes of the month
TOPIC
ROOFS INSULATIONS
RECONSTRUCTIONS NEW TRENDS IN DESIGN
HOTELS AND BUILDINGS FOR TOURISM
FAMILY HOUSES INTERIOR GREEN BUILDINGS
CONCRETE FACADES
WOODEN CONSTRUCTIONS EXTERIOR
ROOFS PASSIVE HOUSES RECONSTRUCTIONS
ENGINEERING CONSTRUCTIONS
MONTH
10/2013
11/2013
12/2013
01/2014
02/2014
03/2014
04/2014
05/2014
06/2014
07/2014
08/2014
09/2014
10/2014
11/2014
12/2014
60
www.asb.sk
(source: Google Analytics 07/2012 - 06/2013)
290 000
300 000
261 000
272 000
Pageviews
257 000
254 000
252 000
203 000
200 000
178 000
230 000
189 000
186 000
154 000
Visits
100 000
62 000
64 000
50 000
47 000
86 000
84 000
51 000
46 000
90 000
57 000
38 000
59 000
77 000
68 000
62 000
46 000
53 000
86 000
57 000
90 000
79 000
53 000
69 000
60 000
49 000
Unique visitors
0
2013
2012
Who is our reader?
16 %
ENTREPRENEURS
AND
DEVELOPERS
17 %
15 %
TUTORS AND
PEOPLE INTERESTED IN
STUDENTS
ARCHITECTURE, BUILDING
BUSINESS, DESIGN
52 %
ARCHITECTS AND
BUILDERS
Source: visitors´ opinion poll on the website asb.sk on
the sample of 9 329 respondents.
61
31 %
CO-DECIDE
11 %
DON´T DECIDE
58 %
DECIDE
.sk?
Why to advertise on the website asb
?
ding business.
site about architecture and buil
• It is the most widely read web
purchase of
the
ut
abo
e
ecid
co-d
decide or
• 81 % of the website´s readers
building site.
materials and technologies for a
form of
scribe for weekly reports in the
sub
ls
ona
• More than 9 000 professi
online newspapers. industry.
les from architecture and building
• There are more than 6 000 artic
field
the
from
ls
et group B2B (professiona
• It addresses to a special targ
and
rs
tuto
ers,
elop
dev
,
in this field
of architecture, entrepreneurs with
ed in architecture, design, building
rest
inte
ple
peo
,
ents
stud
university
stry and
nts from the fields of building indu
industry and also in current eve
ad.
architecture in Slovakia and abro
asb.sk
www.asb.sk
1
SCREEN 1 000 x 100 pxl
2
3
TOP BOX
180 x 180
pxl
6
text link
4
SKY SCRAPER
120 x 600
5
SQUARE
300 x 300
pxl
7
LINK building
Presentation by means of banners
Format
Locations
Size
Seo formats and commercial presentation in the form of an article
Size in
kB
Production
price
Estimated
number
of banner
impressions
(IMP)/ month
80 000
Price per
1 000 views
(CPT – cost per
thousand)
1 SCREEN
on each portal
page
1 000 × 100
25 kB
166 EUR
when there is circulation 1 out of 3
32 EUR
2 SQUARE
in articles
300 × 300
20 kB
166 EUR
29 EUR
19 EUR
24 EUR
3 TOP BOX
4 SKY SCRAPER
5 SPONSORED
TEXT LINK
62
on each portal
page
on each portal
page
on each portal
page
PR article
180 × 180
120 × 600
max. 80
characters,
logo
50 × 50 pxl
25 kB
25 kB
5 kB
166 EUR
166 EUR
–
40 000
80 000
80 000
200 000
per month
175 EUR
per week
9
Surcharge
for emailing
Format
Location
Size
Price
6 LINK BUILDING
in the editorial
articles according
to the choice
–
9 EUR/word/
month
–
on the main page,
in sections and in
columns Company
information
3 600 characters
(including spaces),
5 –8 pictures,
max.6 links
500 EUR per
publication
500 EUR per
publication in
ASB e-Magazine**
on the main page
or in sections
900 characters
(including spaces)
2 – 3 pictures,
max. 1 link
350 EUR per
publication
500 EUR per
publication in
ASB e-Magazine**
Key words with links
in the editorial articles
according to the choice
7 PR ARTICLE*
The price includes
linking the information
source with five words
(phrases) linked to the
client´s website.
8 NEWS***
The price includes linking the information
source to the client´s
website.
The client holds responsibility for the content and formal aspects of the ordered advertisements as well as for all damage that could be impeded to the Publishing House or third parties based on information cited in the given advertisements
Submission deadlines for
ground materials:
• For the production of a
banner – 3 working days
before the planned term of
publication.
• For the publication of a
readymade banner – 1 working day before the planned
term of publication.
• For the production of a PR
article, News – 3 working
days before the planned
term of publication.
In case of a postponement of
submission on the part of the
client, the site provider is entitled to a postponement of the
publication date of the banner/
article. Each modification and
adjustment to a banner/article
following its publication on the
website is subject to a charge
of 50 EUR. A part of the order of
a PR article is also a definition
of the lead image and opening
text (lead paragraph), respectively stating requirements as on
the break-up of the article.
* Article will be marked as Advertorial. Price of advertorials does not
include translation of the supplied text into another language. The
client has the right to 2 extensive corrections of the ground materials
for advertisement (e.g. changes to text and graphics) as laid out.
Within the period of one week, a maximum of two advertorials will be
published on the portal. Advertorials are published on the main page
and in the sections as standard articles. They form a permanent part
of the individual professional sections and also of the section Firmy
informujú (Company information). They are not a part of ASB eNews.
10 partnership
** Text link placed in the electronic newsletter of the portal www.asb.
sk. Exclusiveness guarantee – no other advertising link will appear in the
e-news. Frequency of ASB e-newspaper: once per week to 9 000 addresses.
*** In the News column, only news and information previously
unpublished on the portal www.asb.sk may appear. News is
published on the main page and in sections as standard articles.
The editor’s Office reserves the right to grammatical, stylistic, and
formal correction of delivered text documents and also adaptation of
the scope. Presentation through the News column is not determined
for publication of general information on the producer and their
assortment. Information in the News column becomes a part of the
portal’s archive.
11
E-mailing/ E-newspaper
The client holds responsibility for the content and formal aspects of the
ordered advertisements as well as for all damage that could be impeded to
the Publishing House or third parties based on information cited in the given
advertisements or in relation to them. The client further declares that when
using photographs and other textual material or images of third parties, they
have an unquestionable consent to their publication.
Commercial presentation in the form of the e-catalogue / e-magazine
Format
Location
Ground materials
Price
PARTNER OF A SECTION
Partner of a section receives:
11 E-MAILING / E-NEWSPAPER
PARTNERSHIP ON THE TOPIC OF THE MONTH
• logo in the selected section with a link
Publication of a company maThe partner of the Topic of the Month receives:
In order to maximise the marketing
• logo alongside every editorial article placed into the
gazine, catalogue, price list and
PDF file with a
effect we recommend publishing
• logo in the Topic of the Month section with a link
selected section with a link
catalogues,
magazines,
leaflets
and
leaflet etc. with the possibility of
resolution of 150 dpi,
190 EUR
• logo along each editorial article placed in the Topic of
• logo with a link in all subsections
price lists as part of the advertorial or
the Month section (approx. 15 articles in a month) with a
eListing (full-text search, active
maximum of 250 MB
• advertorial* placed in the Company information section
of the News column. The application of
link to their own website
advertising
areas)
interactive features (hyperlinks, videos,
• updates** (possibility of publishing press releases,
• logo in e-newspapers of www.asb.sk portal with a link
etc.) is subject to individual pricing.
company newsletter during the year)
(mailing to 9 000 addresses every week)
Publication of a client´s video
600 EUR
• advertorial* connected with the topic – currently placed
Maximum length of
Price:
presentation in a PR article
PUBLICATION OF A COMPANY
alongside the materials in the Topic of the Month section
video: 5 min
1 month 950 EUR
VIDEO
Publication
of
a
client´s
video
and subsequently alongside the section as per the focus
Format: FLV
450 EUR
3 months 2 300 EUR
presentation in the News section
(e.g. architecture, construction, technical equipment of
6 months 3 900 EUR
Depending on processing demands, length of the recording and use of a video
buildings) and in the Company information section
12 months 6 800 EUR
PRODUCTION OF A VIDEO
• updates*** (possibility of publishing press releases,
Attention! A limited format – a maximum of 5 partners in the
PRESENTATION
company newsletter during the year)
Topic of the Month section!
Price: 1 200 EUR per month
Prices are stated excluding VAT. Prices and formats are approximate. Please submit your ground materials to our email
Attention! A limited format – a maximum of 5 partners in the
address [email protected]. In the subject line, please indicate the name of the portal for which the materials are intended.
Topic of the Month section!
Current price list can be found on www.asb.sk/inzercia
The performance for the partners only relates to a specific
calendar month.
10 PARTNERSHIPS
63
ASB gala
ASB GALA 2O14
ASB GALA has become a regular
meetingpoint for the top management
of significant construction, development,
financial and real estate companies, along
with architects and public officials.
ASB GALA is traditionally associated with the
conference, prepared by the weekly magazine
Trend, in cooperation with ASB. Editors of
ASB magazine also actively take part in the
panel discussion. The culmination of the
evening is the annual awards ceremony,
which is declared by the ASB – architecture,
construction, business magazine, in the
following categories: ASB Personality of the
Year from Architecture and Building, ASB
Developer of the Year, ASB Construction
Company of the Year. The level of this already
traditional event is also attested to by the
sponsorship of renowned institutions of the
building trade.
64
(8TH ANNUAL AWARD CEREMONY)
ASB GALA 2O14
Possibilities for cooperation
What are the benefits for the
partners?
Forms of cooperation:
2014 will be the eighth year of ASB GALA. The aim
of this festive occasion, which will be held in May
2014, is to acknowledge those personalities that
have a significant impact on the construction trade,
to highlight the activities of the dominant developer
groups, to draw attention to the building companies
and to popularise the construction industry as a
major sector of the national economy with the annual
awards once again.
• Logo publication while advertising ASB GALA (The total
cost of the advertising was 63 000 € in the year 2013.)
• Magazines and newspapers – Trend, Profit,
Pravda, ASB, Stavebné materiály, Správa budov,
TZB, Inžinierske stavby.
• The Internet – asb.sk, mojdom.sk, etrend.sk,
topky.sk, openiazoch.sk
• Promotional materials, invitations
• One company representative can take part in a
roundtable discussion with chosen nominees for
the main prize.
• Presentation of company´s logo during ASB GALA
• Honorary tickets to the annual ASB awards
ceremony during ASB GALA
Companies operating on the Slovak construction
market have the opportunity to address ASB GALA
participants in the form of partnership, which may
contribute in a significant way to fulfilling their
marketing aims. The linking of the company´s name
with such a prestigious event will positively affect
brand perception and expand the communication
instruments focused to addressing the Professional
construction community.
General advertising partner
Main advertising partners
Advertising partners
Event supported by partners
Media partners
If interested, please contact the Advertising
Department of JAGA
Publishing House by phone no.:
+421 2 50 200 225, or email [email protected].
Jury of 50 professionals under
the supervision of Deloitte
decided about the main prizes.
65
ASB GALA 2013 awards were given to:
From the left: Juraj Šujan – ASB Personality of 2013 from Architecture and Building, Pavel
Pelikán, J&T REAL ESTATE – ASB Developer of 2013, Anton Bezák, INGSTEEL, s. r. o. – ASB
Construction Company of 2013, Vladimír Kohút – ASB Personality of 2013 from Architecture
and Building according to www.asb.sk, Peter Černík, STRABAG – ZIPP Development –
ASB Developer of 2013 according to www.asb.sk, Jozef Miček, ZIPP BRATISLAVA – ASB
Construction Company of 2013 according to www.asb.sk
GENERAL COMMERCIAL TERMS FOR ADVERTISEMENT
GENERAL COMMERCIAL TERMS FOR
ADVERTISEMENT
1. The publisher is obliged to send to his client
two copies of a magazine free of charge within
14 days from the date of issue.
2. The publisher will issue an invoice within 3
days after the title is published.
3. In terms of § 31 – 36 of the Act on Accounting
No. 431/2002 Coll. as amended, upon the
agreement of the customer, an electronic
invoice in pdf format that will fulfil all
requirements for invoicing documents as stated
in Articles 75 and 76 of the Act on Value Added
Tax No. 222/2004 Coll. as amended, will be
sent to the client’s stated address.
4. The client is obliged to pay the invoice issued
by publisher within 14 days from the date of
issue. The bank details are given on the invoice.
5. In case of a late payment, publisher has the
right to claim the late payment interest of 0.05
% of the invoiced price for each day of delay,
or not to publish the advertisement in the
publication.
6. Bank fees and possible exchange rate
differences connected with the invoice
settlement are covered by the buyer.
7. The client may send the order form by fax, but
they are obliged to send the signed original to
publisher within 5 days.
8. Claims must be submitted in writing within 14
days of the date of issue.
9. The publisher has the right to reject
advertisement if it is in contradiction with ethics
or if it harms their interests.
10. The client takes into account the additional fee
for requested placement is 10 % of the price of
the advertisement.
11. The client takes into account that the
cancellation fee for cancellation of the order is
a. 50 % when cancelled before the official
deadline of orders for the current issue of
the magazine (according to the editorial
plan).
b. 100 % when cancelled after the official
deadline of orders for the current issue of
the magazine (according to the editorial
plan).
12. If an invoice fails to be paid within the due date,
the publisher reserves the right to recalculate
any provided discounts.
13. The client has the right to 2 extensive
corrections of the ground materials for
advertisement (e.g. changes to text and
graphics) as laid out. In case when readymade
advertisement ground materials are supplied
by the client, JAGA Publishing House does not
hold the responsibility for the language format
of the given advertisement.
14. In case that the client does not submit the
due material within the deadline of the given
title, the publisher has the right to use those
materials of the client that were used in any
previous titles.
15. The production of an advertisement for
the purposes of publishing the client’s
advertisement in the titles of JAGA Publishing
House is covered by the publisher. Thus
the advertisement becomes the property of
the publisher. If the client is interested, this
advertisement can be bought and the price is
calculated as 10 % of the basic price of the
advertisement.
16. The client holds the responsibility for the
content and formal aspects of the ordered
advertisements as well as for all the damage
that could be impeded to the Publishing House
or third parties based on the information cited
in the given advertisements or in relation to
them. The client further declares that when
using photographs and other textual material
or images of third parties, they have an
unquestionable consent to their publication.
17. The publisher is not responsible for quality
of published advertisement if other than
stated files are submitted and if imprint is not
submitted.
GROUND MATERIALS
• PDF 300dpi, CMYK colours
• Files for PC: TIF, EPS, CDR, PDF, JPG
• Medium: CD, DVD, mail, USB, FTP server
66
CONTACTS
INVOICE DETAILS
JAGA GROUP, s.r.o.
Imricha Karvaša 2
811 07 Bratislava
ID no.: 35 705 779
VAT ID no.: SK2020265258
POSTAL ADDRESS
Lamačská cesta 45
841 03 Bratislava 42
phone: +421 2 50 200 200
fax: +421 2 50 200 210
[email protected]
EXECUTIVE DIRECTOR
Ing. Peter Halász
[email protected]
FINANCIAL DEPARTMENT
Monika Hanšutová
+421 2 50 200 282
[email protected]
DISTRIBUTION
DEPARTMENT
Chief of the Distribution
Department
Ing. arch. Marek Pavlásek
+421 2 50 200 202
+421 902 340 040
[email protected]
MARKETING DEPARTMENT
Chief of the Marketing
Department
Mgr. Zuzana Koporcová
+421 2 50 200 215
+421 903 736 035
[email protected]
SUBSCRIPTIONS
Zuzana Grossová
+421 2 50 200 283
[email protected]
67
DEPARTMENT OF
PUBLISHING ACTIVITIES
Robert Hošták
+421 903 516 151
[email protected]
DEPARTMENT OF WEB
Marián Haršány
+421 903 254 121
[email protected]
CUSTOMISED PRODUCTS
Mgr. Magdaléna Lukáčová
+421 2 50 200 232
+421 903 424 166
[email protected]
PRODUCTION
DEPARTMENT
Chief of the Production
Department
Mgr. Miriam Lukáčová
+421 2 50 200 229
+421 911 551 285
[email protected]
COMMERCIAL
DEPARTMENT
[email protected]
Commercial director
Ing. Ľudmila Prekalová
+421 903 592 378
[email protected]
Commercial
representatives
Katarína Lipovská
+421 903 288 511
[email protected]
Ing. Martin Moravčík
+421 903 873 005
[email protected]
Mgr. Jaroslava Omastová
+421 903 245 665
[email protected]
Ing. Martina Šuhajová
+421 903 455 112
[email protected]
Ing. Juraj Vilkovský
+421 903 246 321
[email protected]
Robert Hošták
+421 903 516 151
[email protected]
GROUND MATERIALS
FOR ADVERTISEMENTS
[email protected]
Zuzana Drábová
+421 2 50 200 223
+421 903 450 948
[email protected]
Iveta Mužíková
+421 2 50 200 224
+421 903 551 145
[email protected]
Print? We have the best prices on the market!
Thanks to the professional background and the high level of expertise of our
team we are able to arrange for you printing, complete graphic and editorial
processing of catalogues, company magazines, informational brochures and
other publications. For every contract, we provide the supervision over the print
and guarantee the highest quality of printed materials at an affordable price.
contact: [email protected]
call: 0903 592 378

readers per month

Transcription

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