Allrecipes - Print Power

Allrecipes
EDITORIAL MISSION
Fueled by the world’s #1 food brand for web and mobile, Allrecipes magazine energizes
its readers to succeed with all their cooking aspirations and connects them to their
greatest source of inspiration—other home cooks.
Each issue features:
Content for
home cooks by
home cooks
AUDIENCE
PROFILE
500,000
RATE BASE
Advice for saving
time and money at
the grocery store
2,750,000
READERSHIP
6 TIMES A YEAR
FREQUENCY
42
MEDIAN AGE
Practical tips to
make cooking more
efficient, organized
and fun
$77,300
MEDIAN HOUSEHOLD INCOME
73:27
FEMALE:MALE RATIO
The relaxed feeling
of cooking with your
best friend
SOURCE: MRI Fall 2012 Prototype;
June 2013 AAM Statements