Strand 1 Eric Holtman HKU Xchange Projects

tekst
Utrecht School of the Arts
Eric Holtman
Director Xchange, Center for New Media
Utrecht School of the Arts
Faculty of Visual Arts and Design
Faculty of Music
Faculty of Theatre
Faculty of Art, Media & Technology
Faculty of Art and Economy
Utrecht School of the Arts
Faculty of Art, Media & Technology
External Partner Projects
For real challenges in the curriculum: need for “authentic” projects
Build-up Projectoffice: Xchange, Center for New Media
X c h a n g e P ro j e c t s
X c h a n g e P ro f e s s i o n a l
Xchange Projects: Faculty interface
Xchange employs 11 people
90+ projects accounted for BA3, BA4 and the MA programme (EMMA)
Xchange Projects: Faculty interface
Xchange actively seeks for and receives requests
from industry projects
Xchange “offers” its project portfolio to the various courses
Xchange supports the embedding of projects in the curriculum
Context
Design
Research
Xchange Projects: Faculty interface
long term affiliations
Development of ........
(with cultural and industrial partners)
Cultural
Industrial
less money
more money
less research
more research
more experiment
less expiriment
less boundaries
more boundaries
long time span
short time span
Faculty of Art, Media & Technology
SCHOOL of Art
SCHOOL of Music
Xchange
Projects
SCHOOL of Media
Xchange
Professional
EMMA
Importance of the physical environment
The educational environment should facilitate the
challenges of real life projecs
Project spaces grouped around central spaces
Dedicated project equipment in rooms
Staff visits students
Strengths
Real life environment for students
Close links with industry and actuality in the field
High student motivation and commitment
Very rich learning experience
1
TNO
PSAU / Uu
Crossing Border festival
audio design
Radar reizen
Sound design
Partnerships
Composition & Music
Technology
Imagine IC
composition
electronic music
Composition for the
Media
Music production &
performance
Music technology &
performance
Animatie
3D computer-animatie
RVU
Audiovisuele media
Image & Media
Technology
Digital Video Design
Digital Media Design
VPRO
Game design &
development
Bartimeus
Interaction Design
NPS
Nederlands Film Festival.
Universiteit Wageningen
Cultuurprofielscholen
Philips Research
Xchange Projects
emma
4
3
2
Criteria
Conceptual Achievements
Quality of the solution measured against the original assignment/ task
Artistic Achievements
The solution meets the required artistic standards Technical Achievements
The level of technical ambition, innovation and applicability based on team capabilities meets the
required Standard
Underlying Research
Focus, depth and range of underlying research including context and content analysis and
research, based on available evidence meets the required standards
Criteria
Collaborative Work
The nature of the collaboration meets the required professional standards Development relative to the mid-term assesment
Progression of the project since the mid term assesment: Follow up on formal feedback
E-services: Project Documentation
Full and adequate documentation according to standards required on KMTweb
Professional Attitude and Skills
Professional Attitude and SkillsProfessional attitude towards client and teaching staff:
professional communication, meeting agreements and arrangements, follow-up on feedback
Professional Attitude and Skills
Competences
Appreciate the business and market context of your work, be it commercial or public sector.
Have empathy with clients and their individual or organisational requirements
Work as part of a multi-disciplinary team
Communicate well, both formally and informally, through presentations and written word
Manage and take responsibility for your own career
Keep up to date with latest developments, ideas, tools, technologies, and best practice
Plan and maintain a project schedule
External Client
consultancy
project
consultancy
design
research
student
1st supervisor
student
student
student
Xchange
project office
student
student
student
2nd
supervisor
(professional
expert)
Student Team
coordinators
meetings
Tutor
Dean
Project support
Teacher (content and designprocess)
Xchange coordinator (budgets and planning)
Tutor (group-proces)
Examples
AIBO project
Research project with the AIBO from Sony for the use bij special
interestgroups .
Telematica Instituut
http://aiboresearch.hku.nl/flash.html
Philips Entertaible
Research and development for new game concepts for the Entertaible
www.edwardvanderveen.nl/philips
SHOOT
Design for 3D interactive simulator
Graduate School Animal Health (GSAH) / Faculteit der Diergeneeskunde. Universiteit Utrecht
http://shoot.hku.nl
Yo Opera!
Research project for new possibilities with media for music education
http://yo-opera.hku.nl
So far....so good!
De Blob Nintendo Wii & DS
Development and design of a game for the promotion of the city of “Utrecht”
http://www.thq.com/games/gameinfo.php?id=1290
http://blob.hku.nl
Difficulties
Lack of experience in selling
Intellectual property
International law
Dutch Law
Negotiating
Value (amount of money)
Xchange Professional
Career Center
Alumni Service Center
Job oppertunities
Brainstorms and pitches
Masterclasses Entrepreneurship
Xchange, Center for New Media
Xchange
Projects
Xchange
Professional
X c h a n g e P ro f e s s i o n a l
http://xprof.hku.nl
[email protected]