Dare to Find Your Cake Decorating Flair!

Volume 6
Issue 1
Winter 2010
Dare to Find Your
Cake Decorating Flair!
Inspiration from
Celebrity Cake Decorator
Duff Goldman
Sweet Successes:
Bruce’s Bakery
Party Necessity:
Introducing the
All New Cakes.com!
Personalizing
Gum Paste Pieces
Items shown: #1706, #5388, #5409, #5625, #5793, #10339,
#10501, #11839, #12725. Sugars and Sprinkles: #5548, #9456,
#9467, #9738, #9741, #10381, #10915, #12462, #12475.
Introducing DecoPac’s Duff Goldman Collection!
C
elebrity cake decorator,
owner of Baltimore-based
Charm City Cakes, sculptor, artist,
musician ... Duff Goldman
gets around. And where he
goes, inspiration follows.
That’s why DecoPac is
pleased to announce a
new partnership with the
master pastry chef, whose
cutting-edge cake designs
and free-spirited approach have
resulted in
some of
the most
imaginative
concoctions
the cakedecorating
world has ever
seen. Duff’s motto
is simple:
You dream it.
We’ll bake it. You eat it. The only
sketch, assemble, and decorate …
rule he has for his staff? Whatever
whatever their imaginations can
they do, they must have fun.
conceive! Plus, it allows cake
Duff recently sat down to sketch
decorators to work with their
out a few ideas for DecoPac, and a
customers to achieve something
new line of funky Inspiration Kits,
completely unique and original for
Gel Paste colors, Colored Fondant,
any special occasion. The result?
and Creative Kits was born.
Happy cake decorators. Satisfied,
“Like most artists, I am always
delighted customers. Deliciously
looking for inspiration and new
stunning cakes.
ideas,” Duff said of his product line.
Win, win, win!
“I want bakers everywhere to
be inspired and to have the
“This
product lin
tools they need to make
e
will encou
awesome cakes. That’s
your inner rage
to come ou artist
why I have partnered
create ama t … to
with DecoPac.”
unforgettazing,
ble
The Duff
cakes.”
Collection offers
– Duff Gold
man
cake decorators
of all abilities the
opportunity to use their
own creativity to envision,
DecoPac’s Duff Goldman Collection includes the following user-friendly cake decorating gear:
Inspiration Kits
Creative Kit
Rockstar, Bubbles, and
Lovely Lady kits are
available, each consisting
of the cake decorating
accessories needed –
everything from gum
paste pieces to acrylic
crystal danglers – to
make one very cool cake.
This cakedesigning artist
kit allows cake
decorators to
sketch out their
cake designs
prior to actually
building their cake! The kit consists of one sketch
pad with cake templates, a set of Duff colored
pencils, two metallic markers, one black marker, and
a handy tote bag accented by the iconic Duff logo.
Colored Fondant
Available individually or for
combined purchase in the Duff
Colored Fondant Starter Kit, these
2-pound tubs of vividly hued Red,
Yellow, and Blue fondant make
an impactful foundation to any rockin’ cake design!
Best of all, the kit is accompanied by a Duff Colored
Fondant Mixing Guide and Fondant Tips book.
Color Gel Paste Tubes
Ten vibrant gel paste colors come
kitted in a clear paint can. Consists
of a variety of designer colors such
as Lobsta Red and Vinyl Black,
each packaged in sleek silver paint
tubes (5 oz.). Color Tubes are also sold separately.
Inspiration Kits: #12922 Lovely Lady, #12923 Rockstar, #12924 Bubbles
Creative Kit: #13187 Color Gel Paste Tubes: #13083
Colored Fondant: #13549 Starter Kit, #13400 Red, #13401 Blue, #13402 Yellow
Sweet Successes
Step into Bruce’s Bakery in Great
Neck, New York, and the first thing
you might notice (along with the
mouthwatering aroma) is their homey
décor featuring pictures of countless
celebrities making visits to the famed
establishment.
Self-proclaimed “Bakers to the
Stars,” owners Bruce Zipes and Joel
Goldberg have built a 25-year-strong
business on quality products, a delistyle restaurant with mile-high corned
beef sandwiches and homemade
soups, and freshly baked cakes,
At Bruce’s Bakery,
adding DecoDisplay®
­
cakes to their window
and back wall increased
decorated cake business.
breads, and pastries.
In a move that the owners say
has increased their decorated cake
business dramatically, Bruce and
Joel added DecoDisplay® cakes to a
shelf on their back wall and to their
street-level display window, enabling
customers to view a wide array of
decorated cakes when entering the
bakery or passing by on the street
outside. In addition, they recently
installed DecoPac’s PhotoCake® scanto-print system, which allows them to
offer the popular technology to their
customers while keeping them at the
forefront of cutting-edge trends.
It’s a small wonder that Bruce’s
Bakery has become a bakery/deli
destination of choice for many
residents of and visitors to New York.
Their quality products, attention to
detail, and willingness to grow
and change with the times
have all been keys to their
long-term success. DecoPac
congratulates Bruce’s Bakery
for staying on top of the
world’s best-selling cakes!
Party Necessity
Have you stopped
by cakes.com lately?
Revamped and
reenergized with all
new features designed
to drive traffic to your bakery,
cakes.‌com is the official gathering
place for busy moms to review the
coolest cakes, rate their favorites,
and select the perfect cake for their
upcoming celebrations.
But finding the perfect cake is just
the beginning! Once they’ve selected
their cake of choice, consumers can
locate bakeries convenient to them
that can make that specific cake for
pickup at the store. Consumers in your
geographic area can simply enter an
address or zip code and instantly view
a list of nearby bakery options from
which to choose. Being a part of the
cakes.‌com bakery network is easy – as a
DecoPac customer, you’re likely already
on the website!
Plus, party enthusiasts can become
a part of the My Cakes online
community – sharing photos and
videos of their favorite cakes while
browsing information on party
planning tips, tools, and resources.
With thousands of party planners
visiting cakes.com daily, don’t be
surprised if 2010 is your busiest
year yet!
©Disney/Pixar. TM & ©2010 DreamWorks Animation LLC. ©Disney. ©2010 Viacom International Inc.
Toy Story 1 & 2
DVD Release
March 16
Super Ad
Kick Off! venture
T
10 Years V Event
of Dora
March
DVD Release
March 16
Movie Opens
March 26
Finding a cake
is easy at
cakes.‌com!
1
2
3
Visit cakes.com and search for
the perfect cake!
Search for a convenient bakery!
Print the cake information form
for reference at the bakery. And
while you’re on the site, sign
up for My Cakes; the online
community for party planners
looking for great party ideas!
Not as Hard as it Looks
Curling an
d
airbrushing
gum
paste stars ad
d
dimension an s
movement on d
th
milestone ca is
ke.
Look no further than gum paste to
create one-of-a-kind, standout cakes!
A swift way to bring glamour to your
creations, gum paste is a cinch to
embellish with a standard airbrush
gun – just follow these time-tested
tips to achieve professional results
your customers will love!
Air Pressure
When airbrushing gum paste, keep
the air pressure on your compressor
low to give you greater control over
the spray.
Color Clarity
To ensure that your colors don’t
become muddy, be sure to clean your
air gun with water between each
color.
For that
special day,
pi
lovely monog pe a
ra
on a gum pa m
ste
plaque.
Changing le
aves
and flower
ce
to black mak nters
es
cake glamor this
ously
gothic.
Smooth Surfaces
Don’t rush your airbrushing – too
much spray at one time leads to
clumpy textures. For smooth,
saturated colors, apply the color in
layers, allowing for sufficient drying
time between each layer.
Crisp Edges
Create clean edges by using a plastic
icing scraper (#9576), which will help
to contain and block spray.
Beyond the Airbrush
Forever versatile, gum paste can also
be accented with the following:
•Markers - use
a food-safe
marker to
print with ease
directly onto
gum paste pieces.
•Icing - using any variety of
tips, pipe iced details onto gum
paste to add
dimension
and color.
•Piping Gel to add an
extra sheen,
use a brush
(#7034) to apply piping gel to
gum paste.
•Embellishments - sprinkle sugars,
sprinkles, and edible glitters onto
wet piping gel to add texture and
sparkle!
Timing is Everything
Finally, be sure to decorate gum paste
pieces well ahead of time. Properly
dried gum paste pieces are easier to
handle and position, and they will
prevent smudging, bleeding, and
color transfer.
3500 Thurston Avenue
Anoka, Minnesota 55303
1-800-DECOPAC
Español: 1-800-898-3063
Fax: 1-763-502-0534
E-mail: [email protected]
30% post-consumer content
Scary Skull cake design: #671, #5662, #6826, #7090, #11995
Vintage Valentine cake design: #671, #6605, #10262. #10927
Forty and Fabulous cake design: #671, #8967, 10927
©2010 DecoPac