domingo ramon c. enerio iii

Transcription

Presented by:
DOMINGO RAMON C. ENERIO III
Assistant Secretary, Department of Tourism
Officer-in-Charge, Tourism Promotions Board
Tourism Promotions Board
Visitor Arrivals to the Philippines (in millions)
Source: DOT – TRSD Reports: A/D Cards, Shipping Manifest
3.520
10-Year Average Growth of
9.6%
And for the past 5 years, an
average of 4.8%
3.139
3.017
3.092
2.843
2.623
2.291
1.933
1.907
1.797
Decrease of visitors are
manifested in years of
international crises
2001
% Difference:
16.7%
-9.8%
2002
7.6%
2003
-1.3%
2004
20.1%
2005
14.5%
2006
8.4%
2007
8.7%
2008
1.5%
2009
-3.9%
2010
Philippines Major Markets, 2010
Source: DOT – TRSD Reports: A/D Cards, Shipping Manifest
source: DOT-TRSD Report
Rank
Country
2010
% Share
1
KOREA
740,622
21.04
2
USA
600,165
17.05
3
JAPAN
358,744
10.19
4
CHINA
187,446
5.32
5
AUSTRALIA
147,469
4.19
6
TAIWAN
142,455
4.05
7
HONG KONG
133,746
3.80
8
SINGAPORE
121,083
3.44
9
CANADA
106,345
3.02
10
UNITED KINGDOM
96,925
2.75
11
MALAYSIA
79,694
2.26
12
GERMANY
58,725
1.67
228,445
6.49
*
Overseas Filipinos
Philippine Visitor Receipts (in US$ millions)
% Inc/Dec
2490.23
2010
11.37%
2235.92
2009
- 7.94%
2428.68
2008
- 17.87%
2957.08
2007
2753.12
2006
23.12%
2236.05
2005
1500
7.41%
1700
1900
2100
2300
2500
2700
2900
3100
Visitor Profile (2010)
Average Daily
Expenditure of tourists:
US$ 83.93
Visitor Profile &
Travel Characteristics 2010
Source: DOT – TRSD Reports: A/D Cards, Shipping Manifest, VSS
Average Daily Expenditure = US$ 83.93
Guided Tours
0.67
1%
Local Transport
3.04
4%
Miscellaneous
1.53
2%
Entertainment and
Recreation
13.75
16%
Food/Beverage
22.51
27%
Visits to Attractions
0.05
0%
Shopping
23.07
27%
Accommodation
19.31
23%
Activities:
Shopping
Food/Beverage
Accommodation
Entertainment
and Recreation
27%
27%
23%
16%
Average length of stay:
8.01 nights
(Source: A/D card, Shipping Manifest & VSS)
TOP 10
ACTIVITIES
UNDERTAKEN
IN THE PHILS.
(2010)
Source: VSS Jan – Dec 2010
EMPLOYMENT IN TOURISM INDUSTRIES, 2000 - 2009
2000
2001
2002
In thousand persons
2003 2004 2005 2006
2007
TOURISM CHARACTERISTIC INDUSTRIES
2,566 2,724 2,799 2,940 3,077 3,136 3,217 3,359
Hotels and Similars
70
76
79
86
92
98 101 103
Restaurants and Similar
541 592
614
665 714 763 785 804
Passenger Transport
1,085 1,157 1,181 1,262 1,326 1,339 1,356 1,419
Travel Agents, tour operators and tourism guides 115 124
126
127 137 142 163 172
Recreation, entertainment and cultural services
240 245
250
265 278 258 267 310
Retail trade on tourism-charactersitic goods
179 205
219
219 229 240 245 248
Miscellaneous
336
325
330
318 301 297 300 302
TOTAL EMPLOYMENT IN THE PHILIPPINES
Share to Total Employment
Source of data: Labor Force Survey
National Statistics Office (NSO)
2008
2009
3,415 3,550
109
115
845
894
1,415 1463
177
179
309
309
252
263
309
327
28,294 29,154 30,062 30,627 31,611 32,312 32,962 33,564 34,089 35,060
9.07% 9.34% 9.31% 9.60% 9.73% 9.71% 9.76% 10.01% 10.02% 10.13%
Domestic Travellers (in millions)
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
• An average
30.17
Filipino travels
27.91
twice in six
25.11
25.1
24.91
24.63
months for
tourism
20.22
purposes
17.29
16.93
15.91
• Main purpose
14.59
• Pleasure and
vacation
• VFR
• Business
• Medical
• MICE
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sources: NSCB
Tourism Satellite Account
and NSO
• Average
spent
per day is Php
Target: 6.3 Million Visitors by 2016
Double visitor arrivals and receipts as well as
generate additional 3 million jobs in 5 years
Arrivals
Receipts
Jobs
6.3 Million
$4.5 Billion
7.7 Million
2011
3.74 Million
$2.67 Billion
4.57 Million
2010
3.5 Million
$2.4 Billion
3 Million
2016
Target Tourist Arrivals for 2011 – 2016 in millions
7
6.36
2011 Adjusted Target Arrivals
6
5.72
5.19
TargetArrivals (2010 released)
5
4.67
ActualArrivals
4
3.52
3.02
3
4.16
3.74
3.38
2
1
0
2009
2010
2011
2012
2013
2014
2015
2016
The Philippines is the “must experience” destination in Asia
Economic Impacts of Tourism
to the Philippine Economy
GDP
Contribution
Direct
Contribution
Total
Contribution
2011
P 326.5 B
Increase
per annum
(Projection)
6.4%
P 606.2 B
(3.4% of Total GDP)
P 1,094.7 B
(11.4% of Total GDP)
2021
(3.9% of Total GDP)
6.0%
P 1,955.8 B
(12.6% of Total GDP)
With the doubling of arrivals, tourism receipts are likewise
expected to double within the next 10 years
SUSTAINED GROWTH IN FOREIGN VISITORS
AND TOURIST EXPENDITURES
3.52 million foreign
tourists in 2010
4.8% average growth rate
over 5-year period
US$2.49 billion in 2010
in tourist expenditures
11.3% increase over 2009 of USD 2.23
Billion
Comparative Advantage
of the Philippines
Inherent:
 Located in the fastest growing
region in the world, at the
crossroads of Asian and
international trade
- convenient access from and to major
international cities and the 550 Millionstrong ASEAN Market
- proximity to other regional hubs such
as Hong Kong, Seoul, Singapore
Shanghai and Tokyo, which provide
numerous travel options
Diverse and World Class
Destinations
Nature at its best, although one is able to swim with
the world’s largest mammal: the whale shark,
or play with the world’s smallest primate: the tarsier;
Adventure, although our Bicol region is the site for
television’s popular Survivor series, Amazing Race, etc.;
Culture – where West was assimilated into East
and emerged as the only Latin country in Asia;
Shopping in the region’s largest malls or tightest flea markets.
of the Philippines
 Population:
- one of the largest English-speaking countries in the world;
fluent in English, which is popularly used as medium for
communications, commerce and education
- renowned worldwide for warmth and hospitality
- open to inter-cultural exchange and adaptable to universal
and western cultures
of the Philippines
 Population:
- Young and highly educated; 94.6 % literacy
rate, with 405,000 University/ College
graduates per year
- 37.89 Million-strong labor force, highly
qualified, skilled in global communication
and technical talent; well trained manpower
with fast learning curve; disciplined, with
strong customer service orientation and
high level of commitment and loyalty;
exported and sought worldwide, but can be
harnessed in local service economy
- has a dynamic and progressive business
outlook, and high-level of commitment and
loyalty
of the Philippines
 has new civil aviation policy regime that will lead to greater
air access
 ideally placed to participate in high-demand services such as
Business Process Outsourcing (BPO)
 has a government that identified tourism as a priority
undertaking, encouraging tourism investments, and
aggressively supporting heavy investment in
infrastructure development and marketing activities
Infrastructure and
Telecommunications Network
• Extensive Infrastructure Expansion and
Support
• Established Telecommunications
Systems and Networks
• Completely deregulated industry
• International connectivity and
expanding multi-media
infrastructure
TOURISM ACT OF 2009 (RA 9593)
• Fiscally empowers TPB as the tourism investments
promotion arm
The Philippine Tourism Promotions Board (TPB), to bring
a greater awareness of the Philippines as an attractive tourist
investments destination.
• Creates a tourism investment monitoring agency
The Tourism Infrastructure and Enterprise Zone
Authority (TIEZA), to generate new investment in the tourism
sector by granting fiscal and other incentives.
TIEZA
BOI and PEZA have been the 2 agencies responsible for bringing in tourism
investments. Because of the Tourism Act of 2009, investors can also look to
TIEZA now as a specialized agency dedicated to the tourism sector.
TIEZA goes further than BOI & PEZA by recognizing the peculiar needs of the
tourism industry – offering the same non-fiscal incentives in terms of:
- providing special visas
- assuring investment repatriation
- protecting investments from government expropriation
- facilitating investments through a one-stop-shop process to cut down on the
bureaucracy and red tape
- 6-year income tax holiday, compared to 4 years for BOI and PEZA
- tax holiday is extendable by up to 6 more years for substantial expansions or
upgrades in facilities and services
- after the income tax holiday period, the investor has the option to be taxed on
gross income
- also available is a special social responsibility incentive, which will be a tax
credit of up to 50% of expenses on environmental protection, heritage
preservation, or sustainable livelihood programs for host communities.
- also to assist locators with local issues concerning their host communities
Tourism Business
Investment
Opportunities
Tourism Investment
Areas
PRIME TOURISM ACTIVITIES
Medical Tourism (Healthcare and Wellness)
Retirement
Meetings, Incentive Travel, Convention,
Exhibition/Event (MICE)
GEOGRAPHICAL DESTINATIONS
General Tourism Investments
MEDICAL TOURISM
(Healthcare & Wellness)
Value Proposition:
• World-class medical healthcare services
which are some of the best in Asia.
• Abundance of highly qualified English
speaking medical workers sophisticated
private hospitals and competitive pricing of
medical services.
• Filipinos have a genuine compassionate nature
• Our doctors and nurses are among the country’s most successful overseas
workers – our care givers are known for the Filipino brand of “tender loving care”.
• The Philippine medical tourism program also includes traditional and alternative
healthcare services.
MEDICAL TOURISM
We have some of the world’s best but affordable spa
retreats and wellness resorts. A number of these have
entered into joint venture with foreign investors,
including a popular resort that offers holistic and
alternative treatment in a lush tropical farm setting.
These are all complemented with eco-tours, adventure
tours, and cultural tours.
RETIREMENT VILLAGES
The Philippines is an ideal Southeast Asian Retirement
island-country offering an attractive blend of the following:
•
•
•
•
•
•
•
•
•
Warm weather / Tropical climate
Low cost of living
Qualified, English-speaking and caring medical professionals
Trained care-givers with the Filipino touch
World-class medical / health facilities and services
Good accessibility and telecommunications access
Less stressful environment and helpful community
Religious tolerance
a popular destination with rising tourist arrivals
“Retire twice as rich and five times happier in the Philippines”
Retirement Villages / Facilities
Luzon
• Club Amore, Cavite
• Canyon Woods, Tagaytay
• Hacienda San Benito, Batangas
• Chateau Royale Sports & Country Club,
Batangas
• Poco a Poco Condotel, Olongapo
• Subic Homes, Olongapo
• Subic Holiday Villas, Olongapo
Visayas
• Kiener Hills Mactan Condominium, Cebu
• Marco Polo Residences, Cebu
• Citylights Gardens, Cebu
Metro Manila
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Bay Gardens, Roxas Blvd.
8 Newport Boulevard, Pasay
One, Two and Three Central, Makati
Oriental Garden (Lilac Tower), Makati
The Grand Midori, Makati
The Koncord, Makati
Park Terraces, Makati
Riverview Mansion, Binondo
168 Residences, Binondo
City Place, Binondo
ADB Avenue Tower, Pasig
BSA Twin Towers, Pasig
Eton Emerald Lofts, Pasig
The Capital Towers, Quezon City
Pacific Century Tower, Quezon City
Mindanao
• Linmarr Towers, Davao
Source: Philippine Retirement Authority (PRA)
M.I.C.E. FACILITIES
Value Proposition:
Meetings Incentive, Conventions, Exhibitions/Events (MICE) delegates spend more
than the average tourists due to extended multi-destination trips before and/or after
the event (pre/post tours):
Visitors
Average
Daily Expenditure
Regular Tourists
US$ 83.93
M.I.C.E. Delegates
US$ 759.00
As such, MICE events create a huge multiplier contribution on expenditures of
every convention or exhibition to other downstream industries like hotels, F&B,
transport, promotions, equipment rentals, project staffing.
Furthermore, tradeshows and conventions also usually have an exhibition
component which contribute additional spending to the local economy.
M.I.C.E.
MICE Visitor Profile:
Industry professionals / service providers and their clients:
• Airlines, Hotels / Resorts, Health Resorts & Spas, etc.
• Meeting Planners / Conference Organizers
• Convention / Visitor Bureaus
• Destination / Event Management Companies
• Incentive House / Agencies
• Trade Associations
• Venue Owners
• Marketing Services Companies
• Consulting Companies
• Press / Media
• Tour Operators, Travel Agencies
• Group Travel Organizers
• Tourist Attraction & Entertainment Providers
• Business Travelers
• Wholesalers
M.I.C.E.
Market Opportunity:
Asia has become the most sought after location for M.I.C.E. With
its Asian neighbours, the Philippines is expressing its desire to join
the race and to receive the share in its rewards.
The current infrastructure boom in the country can support a new
M.I.C.E. industry resurgence...
Yet we are still lacking in new, larger and more advanced MICE
venues and facilities that can accommodate large-scale
conventions and events under one roof.
HOTELS / RESORTS
Tourist resorts are expected to be popular among foreign property
investors due to the following:
• relatively low prices
• guaranteed annual income
HIGH-END RESORTS
•VIP Tourist with special needs
•High-end lodging options
•Cutting-edge facilities
POPULAR RESORTS
•General Tourists
•Affordable lodging facilities
•Eco-lodges
MARINE RESORTS
Marine Resort = Breathtaking View of
Open Sea + Marine Sports Activities
Golf Resorts
Golf represents the largest sports-related travel market. It has
been valued at US$20 Billion, with over 50 million golf tourists
travelling the world to play on some of the estimated 32,000
courses.
Source Markets: USA, Korea, Japan, HK, Canada
Competitive Advantage
- world class golf courses with de luxe and first
class accommodation facilities
- spa and wellness facilities nearby golf areas
- light activities (e.g. shopping, side trips to other
leisure destinations)
Theme Parks
Culture and Entertainment Zones
The trend now is to integrate theme parks
with hotel, housing facilities / condotels,
entertainment centers, e.g. Disneyland, Lotte
World, Universal Studios, among others.
US$ 29.5 B market demand by 2015
Growth propelled by:
-Popularity of outdoor activities for family
-Demand for mass entertainment
Competitive Advantage:
- Rich and colourful history
- Vibrant traditional culture and heritage
- Strong tradition of arts and crafts
- Presence of culinary tradition / Local restaurants
- Distinct local lifestyle
Training Centers / Institutes
Education Tourism (ESL, etc.)
Source Markets: Korea, Taiwan, Japan, China
Competitive Advantage:
- ESL and other degree courses for foreign students
- Language learning institutions accredited by BI and DOT
- Light adventure and sightseeing activities
- Availability of professional and qualified teachers
GEOGRAPHICAL DESTINATIONS:
Potential Tourism Business Investment Sites
•
•
•
•
•
•
•
Agriculture: Laguna, Bukidnon, Cordillera, Bacolod, Benguet
Arts and Crafts: Cebu, Laguna, Rizal
Culinary: Pampanga, Bacolod, Ilocos, Zamboanga, Bicol
Festival: Aklan, Cebu, Iloilo, Davao, Quezon, Baguio, Marinduque
Health and Wellness: Batangas, Tagaytay, Pampanga
Heritage and Culture: Taal/Batangas, Iloilo, Bacolod
Language / Educational: Manila, Subic, Cebu, Tagaytay, Bicol,
Zambales, Baguio
• Nature Based: Bohol, Zambales, Baguio, Dongsol/Sorsogon,
Sagada/Benguet,
Pangasinan, Palawan, Antique
• Sports and Adventure: Batanes, Davao, Bohol, Camarines Sur,
Siargao
• Sun and Beach Tourism: Guimaras, Camiguin, Pagudpud
Latest Tourism Business
Investment / Development Projects
 SM BAY CITY ARENA
Currently under construction, this will be the newest structure at
the Mall of Asia (MOA) complex, where large events like
concerts, circus, ice shows, and other sports and entertainment
events can be held.
COMING SOON
~ Seating Capacity: 15,000
~ Target Date of Completion: 2012
 ASEANA BUSINESS PARK
COMING SOON
Also known as Central Business Park One,
ASEANA Business Park is a Flagship
National Government Project being
implemented
by
the
Philippine
Reclamation Authority (PRA) along the
Build Operate Transfer (BOT) scheme and
pursuant to existing special laws and
Executive Orders.
PRA has partnered with R-1 Consortium to
reclaim and develop approximately 204
hectares of land along Manila Bay.
The master plan includes a PAGCOR City, plus Alphaland Bay City which will
feature a complete array of real estate products ranging from high-end residential
units, office clusters, a marina and yacht club, retail strip, and a retirement
community.
COMING SOON
 GRAND HYATT HOTEL AT THE FORT
Federal Land is now constructing the
66-storey skyscraper at the heart of
Fort Bonifacio. Its first 25 floors will
house the Grand Hyatt Hotel (500 to
600 rooms).
 THE SHANGRI-LA AT THE FORT
Target date of opening: Mid to late 2014
Features: 60 storeys; 544 guest rooms;
146 long-stay residences; 6,800 square meters
of meeting and banqueting facilities which
includes a grand ballroom, junior ballroom, 11
function rooms, boardroom, business centre and
individual teleconferencing room.
COMING SOON
• F1 CITY CENTER HOTEL, FORT BONIFACIO
(by Best Western International)
Target Date of Opening: First Quarter of 2011
This 240-room hotel enjoys a prime location
within The Fort at Global City. The newly
developed area is home to upscale residential
buildings, trendy restaurants and bars, retail
outlets, and the Market! Market! Shopping
Centre.
• Property developer Ayala Land Inc. (ALI) is set
to launch a boutique-type hotel in 2012 at Fort
Bonifacio, with an average of 150 rooms,.
This new hotel will cater mainly to business
travelers.
Tourism Business
Investment Prospects
Approaching saturation in their invested markets and seeking
new destinations, investors now view the Philippines as the
next big Southeast Asian destination, notwithstanding our
limited accessibility and underdeveloped infrastructure.
Tourism related infrastructure capacity is already constrained
and tightening, but with the diffused development of resorts,
especially along the shores, visitors have gone to practically
all over the Philippines for vastly improved eco-tourism
facilities.
However, many destinations are still in need of more tourism
facilities. Many more places await new opportunities for
infusion of tourism investments.
The Philippines is like a blank canvass waiting for the image
to be painted. Like many works of art, it depends on the
combination of colors, themes and brush strokes that will
ultimately determine its success or failure. We are those
combinations of brush strokes and colors. We make up the
scenery of our tourism industry. We need to inspire one
another to make a better Philippine tourism industry.
We call upon the Real Estate sector to heed the challenge for
the development of more facilities that will support tourismrelated activities, and find new markets and investors.
The DOT acknowledges the property sector’s initiatives in
taking a more active role as “facilities provider” that support
the national tourism development programs of the Aquino
Administration. DOT values CREBA’s continued partnership,
as it strives to trickle-down the benefits of tourism directly to
our local communities all over the country, that will ultimately
fulfill the administration’s national goal:
~ revenue generation
~ job creation
~ and, most importantly, poverty alleviation

domingo ramon c. enerio iii

Transcription

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