advantage bluewater - Bluewater Yacht Sales

ADVANTAGE BLUEWATER
PASSIONATE MANAGEMENT TEAM
The founders and partners of Bluewater are not just businessmen. They are boaters, yachtsmen,
cruisers and fishermen…just like you. As a group they are passionate about boats, a lifestyle that
involves salty air, wet lines and time spent with family and friends around the cockpit more often than
a campfire. Chris Hall started selling the boats he loved in Virginia in 1968 and with his brother Earle
built a close-knit relationship with the Healeys of Viking Yachts by 1985. Around the same time Randy
Ramsey and his team laid the keel on their first custom built Jarrett Bay in North Carolina.
FOUNDING PARTNERSHIP
Chris Hall, Sr.
Randy Ramsey
Earle Hall
Dan Reitz
Jud Black
PRESIDENT
Jan Boone
In the years since these two companies have grown to become trusted leaders in the marine
industry—weathering the test of time while nurturing the expertise and craftsmanship of their
teams—and both devoted to delivering quality customer experiences. The merger in 2012 created a
powerhouse of marine industry experience, knowledge and a wealth of new and diverse ideas for the
years ahead. Today Bluewater’s leadership team represents over 165 years of combined experience
and brings together an organization of experts that have been providing and servicing the industry’s
best for almost 50 years.
Yes, this gives us an advantage other companies don’t have—but the advantage goes to you, our
customer. We want you to have your best Bluewater Adventure yet. We’re pretty passionate about that.
• Family founded, owned and operated
• One of the largest privately held (and financially sound)
yacht dealerships in the world
• Supported by a network of in house service yards and marina
facilities
• Active participants in all the major Boat Shows, Tournaments
and Rendezvous events.
• The Bluewater team includes the charter leadership of
some of the largest mid-Atlantic tournaments and charities
including the Big Rock, VBBT and NC Governor’s Cup
UNPARALLELED SERVICE CAPABILITIES
Bluewater believes that a strong service network is the backbone of any successful sales organization. That’s why the Bluewater Network is comprised of
three of the most highly regarded yacht service locations on the East Coast, providing you with one-stop sales and service throughout your boating lifetime.
JARRETT BAY MARINE PARK
BLUEWATER YACHT YARD
BLUEWATER OUTER BANKS YACHT YARD
Beaufort, NC - ICW Mile Marker 198
Hampton, VA - Hampton River Marker 2
Wanchese, NC - Broad Creek Marker 16
BLUEWATER YACHTING CENTER
Bluewater Yachting Center in Hampton, Virginia boasts all the amenities
expected of a first-class marina.
Maryland
Virginia
North Carolina
South Carolina
Florida
877.269.3021
BLUEWATERYACHTSALES.COM
SELLING YOUR BOAT
HOW BLUEWATER CAN HELP: MARINE INDUSTRY EXPERTISE
Your vessel represents a significant investment with complex characteristics. As such, the transaction process can be challenging and riddled with surprises.
It is Bluewater’s mission to help you navigate the entire sales experience from listing to closing, sharing our insight and expertise at every step. Bluewater
Yacht Sales is the only brokerage in the Mid-Atlantic that can deliver the vast array of resources and level of experience inherent to the sales process. Over
50 sales associates across 10 locations stretching from Maryland to Florida work with an ownership team comprised of industry experts with over 160 years
combined experience. Topping that is our unique network of three powerhouse service yards and worldwide-mobile technicians that form the backbone of
our operations. Combined, this Bluewater network boasts a total of over 300 sales and service personnel all committed to ensuring your boating experience
is everything it should be. Advantage Bluewater.
ESTABLISH THE RIGHT PRICE
GET GREAT EXPOSURE
• A Bluewater sales professional will accurately assess your vessel’s
fair market value by thoroughly researching the sales history and
performing a comprehensive comparative market analysis. The aim is
to place your vessel in the market, not just on the market.
• Your sales agent will create a comprehensive listing of your vessel’s
specifications complete with professional photography.
Bluewater uses the right tools in the right places to ensure your boat
stands out.
• Bluewater believes in building in-house brand specialists who actively
work within the manufacturing network. This allows them to better
support customers with in-depth product knowledge, and provide
valuable insight into pricing and availability.
• In conjunction with our dedicated support team, your agent will develop
a tailored marketing plan that includes a full array of MLS listings,
digital and print promotions as well as showcasing your vessel at select
events.
• Your Bluewater sales professional will act as the intermediary between
the seller and buyer, helping to remove the emotion out of the sale.
• The “For Sale” sign: This is a simple but critical component. The sign on
your vessel shows the store is always “open,” your broker is just a phone
call away. It will always make the most of being in the right place at
the right time.
LESS STRESS
Partnering with a trained professional is a wise investment. The peace of
mind that accompanies confidence in your sales team is priceless. Your
Bluewater sales professional will manage the details, knowledgeably field
questions, screen buyers, negotiate, communicate and coordinate through
survey and closing all on your behalf.
• Bluewater showcases a variety of brokerage and new vessels in 3
national and 12 regional boat shows every year. Additionally, Bluewater
participates in 12 VIP and demo events as well as 22 tournaments—
some hosted within our network of facilities—bringing boaters and
buyers right to your vessel at every opportunity.
HOW YOU CAN HELP: TURN-KEY PREPARATION
INTERIOR: CLEAR THE CLUTTER
• Always empty garbage
• Add air fresheners to rooms, lockers, drawers
and bilge
• Clean out all appliances and cabinets
• Clean and air out any musty smelling areas
• Ensure all light fixtures operate
• Clean and clear all surfaces, floors, counter
tops and lockers
• Remove or replace worn rugs and carpets
• Polish chrome faucets and mirrors
• Pump out the holding tank and shower sump
• Re-caulk tubs, showers and sinks
• Hang fresh towels, replace worn out bedding
Maryland
Virginia
North Carolina
EXTERIOR: DOCK APPEAL
• Detail the exterior, all surfaces must be clean
and shiny
• Brighten any teak with a fresh coat of varnish
or Cetol
• Clean all windows, port lights and hatches
both inside and out, caulk if necessary
• Ensure enclosures and canvas are in good
condition
• Clean dirty shore power cords
• If vessel is out of the water, ensure it has fresh
bottom paint, new zincs and available power
• For winter showings, consider keeping the
boat in the water and out of the snow
South Carolina
Florida
MECHANICAL: EASY FIXES
• Fix any leaks, inspect and tighten hose
clamps
• Clean the bilge until it is spotless and free of
both mold and oil
• Check fuel/water separators - these are one of
the first items visitors see in the engine room
• Ensure all electrical connections, gauges and
alarms function
• Prepare all oil and filter change records
• Fix anything that is not working
• Consider hiring a certified marine surveyor
for a thorough pre-market inspection
877.269.3021
BLUEWATERYACHTSALES.COM
SELLING YOUR BOAT
MULTIPLE LISTING SERVICES & CUSTOM WEB SOLUTIONS
The Bluewater Yacht Sales team methodically leverages the right tools in the right places to ensure your vessel stands out in the market.
• Participating on all of the major MLS sites
offers an extraordinary volume of qualified
traffic to your Bluewater listing.
• Bluewater invests in Enhanced and
Sponsored features on a variety of MLS sites
to further increase listing visibility.
• Bluewater’s website integrates with the
global database, allowing buyers to search
and receive automatic “Personal Boat
Shopper” alerts regarding price changes and
new listings that meet specific criteria.
• Bluewater’s website homepage is active with
weekly promotions and featured listings
which gain further exposure for your vessel.
• Bluewateryachtsales.com is designed inhouse to best showcase our listings and make
timely changes. This allows us to configure
the site for ideal search engine optimization
and social sharing. Bluewater also has a
standalone mobile site catering to the
modern shopping process.
• Bluewater posts weekly updates on events
and product news that keep clients engaged
and coming back to our product-rich site.
• Bluewater performs year-round search
engine optimization, as well as Google
Adwords and Facebook Ad campaigns that
include powerful remarketing tools.
EMAIL & SOCIAL MARKETING SAVVY
• Bluewater sends weekly email bulletins,
featured listings, monthly newsletters and
other special campaigns promoting new
inventory and brokerage vessels; and always
links the buyer back to our propriety website.
580K
pageviews /mo.
150K
people reached/mo.
• Price changes and updates are emailed
regularly to our well cultivated list of
brokerage organizations and end-customers.
• Great response rates are achieved by
leveraging our vast network of contacts and
potential buyers to bring you qualified leads.
• Bluewater posts daily social updates on
Facebook, Twitter and Instagram that leverage
each platform’s strengths. We also work to
attain and publish Youtube video of your boat
running.
IN THE PRESS
To reach all of the various target markets for larger yachts, Bluewater
advertises in proven print publications, including national and regional
magazines as well tournament programs. We also curate our own
magazine, OnBoard, which showcases customers’ boating lifestyles
with interesting stories that help promote the vessels we sell.
FOLLOWING UP & CLOSING THE DEAL
Bluewater provides sellers with an updated comparative analysis and
a synopsis of our marketing efforts every ninety days. This includes
the number of views your listing is receiving within the MLS sites,
the Bluewater website, print media, social marketing posts and email
campaigns.
Maryland
Virginia
North Carolina
South Carolina
Bluewater will navigate the sea of paperwork which often includes
corporate ownership, loan payoffs, bills of sale, financing, documentation
and other details during a transfer of ownership. Closings are performed
through online e-sign documents making it a convenient and speedy
process, with a full printed package at closing.
Florida
877.269.3021
BLUEWATERYACHTSALES.COM
BUYING YOUR BOAT
NEW OR USED: FINDING THE PERFECT FIT
Bluewater does it every day. Your sales professional will take the time to help you find the vessel you want utilizing the immense resources of our networks
and experience. Buying is a big step on any level—hiring an industry insider to protect your interests and secure the best value makes good sense.
A BUYER’S BROKER WILL:
• Represent your best interests—not the
seller’s—at no extra cost.
• Help you scour the array of marine listing
sites as well as combing our private networks
to find the right boat to fit your needs.
• Provide invaluable in-depth product
knowledge regarding specific brands as
well as Bluewater’s industry expertise to
streamline the process from making an offer
through that first shakedown cruise.
• Perform a title search to ensure the vessel is
free of liens. If liens are present, Bluewater
will direct collected funds to payoff loans
quickly and accurately.
• Assist with haul-outs and surveyor schedules
as wells as hands-on coordination during the
survey and follow-up. Your broker will review
the survey results and surveyor-directed
repairs.
• Work with seller and his agent to resolve
any issues to be corrected prior to contract
acceptance and execution.
• As your representative during the purchase,
Bluewater will safeguard your deposit in an
escrow account until the deal is finalized and
you have the boat of your dreams
• Negotiate the deal and complete all the
necessary paperwork on your behalf.
BACKED BY QUALITY BRANDS
Bluewater Yacht Sales represents the best new boat manufacturers and our associates are the industry recognized experts in their brands. With decades
of experience as well as large and productive international networks, they have the personal expertise that comes from frequent factory visits and
collaboration on development and product review. At Bluewater you get the benefit of a brand specialist’s unmatched insight throughout your buying or
selling experience.
NEW CONSTRUCTION: STARTING FROM SCRATCH
The Bluewater organization holds some of the most experienced custom and production construction
experts available to help fulfill your new boat dreams. The foundation of this process is a good plan
and the right guide to help you evaluate costs, time frames and value proposals from multiple
builders as well as to evaluate design decisions to balance your unique vision with a favorable resale
position. Bluewater has the relationships and network to fulfill this role like no other.
AFTER THE SALE: SERVICE WITH A SMILE
• Help deliver and orient you with your new vessel
• Ensure all break-in periods, warranties and protection plans are properly translated or executed
• Recommend service and repair vendors from our world-class network
• Evaluate and coordinate major upgrades and refits at one of our three service facilities
• Ensure your comfort and satisfaction as you begin a new chapter of boating adventures!
Maryland
Virginia
North Carolina
South Carolina
Florida
877.269.3021
BLUEWATERYACHTSALES.COM