A COmPLETE SOLuTION FOR AN EASIER, mORE

CASTROL ENVIRO-PACK (E-PACK)
and ENVIRO-Rack (E-Rack)
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2010 EMA
A Complete Solution For An
Easier, More Profitable Oil Change
You strive to sell incremental premium oil changes, but may lack space to add additional bulk tanks,
or the area to store quart cases and drums. Castrol E-Pack and E-Rack present a complete solution,
offering an expanded selection of premium products and an efficient way to store them.
Each Castrol E-Pack contains 6 gallons of premium
product in a highly visible and environmentally
sustainable package.
11.375” wide
E-PACK BENEFITS FOR THE CONSUMER
• An efficient way to build a wider selection of products
and grades from which consumers can choose
• Oil change service is completed more quickly vs.
using quart bottles, saving precious time for you and your customer
10”
high
E-PACK BENEFITS FOR YOUR BUSINESS
• Drives greater profitability through an improved
cost structure vs. quarts
• Efficient and flexible way to add new products
and grades – no drums or bulk tanks required
• Produces significantly less residual oil than standard
quart bottles – approximately 86% less vs. 24 indi-
vidual quarts, when used completely
• More than 85% reduction in plastic being discarded
compared to using quart bottles
Each E-Pack
weighs 45lbs.
15.25” deep
CURRENTLY AVAILABLE IN:
Castrol GTX
5W-20, 5W-30 and 10W-30
Castrol GTX High Mileage
5W-20, 5W-30 and 10W-30
E-PACK FEATURES
Castrol SYNTEC Blend
5W-20, 5W-30 and 10W-30
• 24 quarts/6 gallons in each E-Pack
Castrol SYNTEC
0W-20, 5W-20, 5W-30 and 10W-30
• Color-coded viscosity call outs allows for easy
product grade identification
• Each pack includes a chart for easy tracking of
used quarts
• Cardboard box folds down for easy recycling
• Bag and spout can be discarded with little to
no residual oil
Castrol EDGE
5W-20, 5W-30 and 10W-30
Castrol Tection Extra
15W-40
Castrol DEX/MERC Domestic Multi-Vehicle ATF
Castrol Import Multi-Vehicle ATF
BP Lubricants USA Inc reserves the right to change, modify or cancel this program and all related marketing materials at any time.
The Castrol E-Rack provides an efficient way
to increase consumer choice while helping you
better manage the space in your workplace.
E-RACK BENEFITS FOR THE CONSUMER
• Bold Castrol branding and signage on each rack
assures consumers that Castrol quality motor oil is being dispensed into their vehicles
• The ability to utilize 6 dispensing E-Packs simultaneously helps ensure you have the right products for most consumers
E-RACK BENEFITS TO YOUR BUSINESS
Space savings:
• Three (3) dispensing shelves in a vertical format
take up less floor space than traditional case quarts or drums
Designed with your business in mind:
• In the event of a leak or mishap, unit has a removable
pan on the bottom to catch any oil that drips
• Filling becomes easier with the adjustable pitcher
shelf and reduces the risk of waste
69”
high
E-RACK FEATURES*
• 3 dispensing shelves that each hold two (2) E-Packs
• 1 inventory shelf that holds two (2) E-Packs
• 3 Castrol branded dispensing pitchers
• 1 Castrol header sign
• 1 oil containment pan
• 1 adjustable pitcher shelf
MARKETING MADE EASY
30” deep
Point of Sale Materials:
With the commitment to purchase 25 E-Packs (50% of which must be Castrol SYNTEC or Castrol SYNTEC Blend) installers will receive an E-Rack, plus the following POS:
• 1 Castrol banner
• 1 counter mat
• 25 pens
• Static clings
26” wide
Weighs 68lbs. without E-Packs
*Average Retail Price (AVR) $350
For more information, contact your Castrol Sales Representative.
Call 1.888.CASTROL or log onto www.castrolcustomer.com
2011_INSTALLEREPACK_SS
102MT.209
©2011 BP LUBRICANTS USA INC. www.castrol.com/us