Future TV trends

Transcription

Future TV trends
Future TV trends
Sharp trend report
02 – 03
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
What will the television
of the future be like?
What challenges will
we face?
Content
03Editorial
04 Welcome note
06 Presenting the TNS survey
08Technology leader Sharp
10 Devices micro trends
20 Connectivity micro trends
26 Content micro trends
34 Energy efficiency micro trends
36 Usability micro trends
40 Technology & design micro trends
43 Contact / Imprint
Dear trend enthusiasts
Everything remains different! Ever shorter technology and innovation cycles are shaping the consumer electronics industry. Companies are called
upon to respond to new developments at a considerably higher frequency. Customers are also far more likely to change brands than they were
several years ago.
A pioneer in LCD television, our company has always stood out by
developing innovations in picture quality, screen size, design and energy
efficiency for modern TVs, setting new trends in the industry. So, it makes
good sense that we continuously work on groundbreaking ideas and innovative approaches – true to our corporate philosophy, “Make products
that others want to imitate.” If we want to achieve this aim, we will
need more than future-oriented devices that allow our customers to freely
shape their individual television experience. We will need to show courage, be innovative and flexible and constantly react to evolving television
consumption patterns and consumer behaviour.
We want to show you an exciting world of new technologies and features.
This is why we prepared the first trend report on the CE industry in cooperation with trendonE, a Hamburg-based trend research company. We
asked: Which current trends are indicative of future developments in the
TV market? What functionalities may future TV devices have? How will
contents change? These and other questions are dealt with in this trend
report on the basis of numerous international micro trends compiled for
this purpose.
The people using the device are at the heart of things, not the device
itself. We took account of this principle in selecting the innovations for this
trend report. Renowned trend researcher Andreas Neef will also present
us a vision of a brave new television world.
Join us on this journey to the future. Explore the amazing range of technological opportunities that may open to us soon and be inspired.
Happy reading
Herman Karabetyan
Head of Sales /
Marketing for Consumer Electronics and
Household Appliances with Sharp Electronics
Germany / Austria
04 – 05
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
TV 2020 –
intensifying the
television experience
By Andreas Neef
Andreas Neef is Managing Partner
of Z_punkt The Foresight Company,
a Cologne consulting firm focusing
on strategic future issues.
Exactly 80 years ago, in 1931, Manfred von Ardenne presented the world’s
first electronic television system at the 8th International Radio Exhibition.
Dramatic changes have taken place since then. State-of-the-art televisions
provide private “home cinemas” with record picture and sound quality as
well as an increasing number of integrated features. And developments are
far from complete. Digitalisation, 3D and internet convergence will continue
to be the key drivers of television innovations in the coming years. The
integration of TV experience and internet logic has already started – the
concept of “Connected TV” will transform the industry. However, it remains
to be seen who will claim victory at the end and be at the top of the value
chains in this new television world – established players in the television
industry or the big names in the internet business. Most certainly, the
successful players in tomorrow’s TV world will be those who take into
account that by its very definition, television is entertainment. People watch
TV to relax. This is the basis of television’s amazing international success.
In 2020, we will still be looking forward to our favourite crime series, even if streaming
technologies produce a 3D projection of the video on our screen, if we chat with our friends
while watching it, guessing who may be the murderer, or if we access the associated online
shop by a click of our mouse, just to order the cool jacket the superintendent is wearing.
To sum it up, television of the future will be like television today – just much more intensive!
We will be closer to the action and enjoy a more sensual and more emotional television
experience – thanks to smart interaction between user and program. Television will
become a community experience thanks to integrated social media. Public viewing at
home will be possible with all standard TV devices.
Additional apps will make future TVs whatever you want them to be: a video telephone,
an editing suite, or just a simple television. In a word, the future will bring a more
interactive, more intensive television experience, tailored to the individual requirements
of each and every consumer.
06 – 07
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
Sharp trend barometer
Sharp has developed a trend barometer to analyse the top 5 deciding factors
in CE product purchasing. Additional data on current trends in the consumer
electronics industry is also collected.
Method and sample
The omnibus survey was conducted with a random sample representative of the population; this means the sample mirrored the representative distribution of statistical indicators
across the main population (German-speaking population in private households from the
age of 14). Considering the calculated number of subjects, the results obtained allow for
reliable conclusions regarding the overall population.
In April 2011, we asked 500 people what the deciding factors in, for instance, purchasing
a LCD TV were. A screening question preceded the set of questions to identify decision
makers.
“The most important deciding factors are ‘good picture
quality’ and ‘reduced energy consumption’.”
Key faktors for
purchasing decisions
Picture quality
86 %
Energy efficiency / power consumption
78 %
Sound quality
73 %
Price
73 %
Screen size
60 %
DesignConnectivity
3D capability
Internet capability
44 %
34 %
19 %
16 %
08 – 09
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
Latest technology for a brilliant
television experience and energy efficient
consumer electronics
Only ten years ago, Sharp introduced the first AQUOS LCD TV, LC-12A2E,
and revolutionised the TV market. Much has changed since then: Screen
sizes have been constantly increasing; the design has become slimmer and
slimmer; energy efficiency of the devices has been continuously improved.
New technologies have been developed, including 3D, internet capability
and methods to boost energy efficiency of modern TVs even further. All this
has been driven by huge investments in research and Sharp’s commitment
to offer consumers a unique television experience at home. In addition,
Sharp’s Green Product Guideline ensures that all environment-relevant
product specifications are continuously improved. This is a long-standing
guiding principle at Sharp and an integral part of the Japanese technology
group’s corporate philosophy.
Quattron: the fourth colour for optimum image quality
Fields of bright sunflowers, a glowing trophy, skin tones, the Caribbean Sea – today,
colour-intensive images can be displayed with unequalled quality. The reason for this is
Quattron four-colour technology, which is used in Sharp displays and achieves more
realistic colours. In addition to the standard RGB pixel structure, including the colours red,
green and blue, Sharp Quattron technology utilises yellow as the fourth subpixel. Thanks
to the brighter, yellow fraction of the pixels, light passes more easily through the LCD
panels, resulting in AQUOS LCD TVs consuming up to 20 percent less power than devices
with conventional RGB pixel structure.
European headquarters of SHARP
Electronics (Europe) GmbH in
Hamburg
“Hardly any trend in the field of television
has attracted as much media attention in
the past few years as three-dimensional
television.”
Driving force in developing 3D technologies
Hardly any trend in the field of television has attracted as much media attention in the
past few years as three-dimensional television. In Germany, 3D television is constantly
improving its footprint in domestic television. In addition to Quattron four-colour technology, Sharp is using UV²A Photo Alignment Technology, Frame Rate Enhanced
Driving (F.R.E.D.) and Super Edge LED Backlight to deliver the best 3D image quality
in the consumer LCD TV market and develop 3D images to the standards of 2D images.
In combination with shutter glasses, film enthusiasts can enjoy a unique 3D television
experience. Due to the active shutter system, the LCD glasses alternately darken over one
eye, in sync with the respective images for the right or left eye that are displayed on the
LCD TV screen.
Improved energy efficiency thanks to smart technologies
The technologies used by Sharp not only improve the image quality of LCD TVs but also
contribute to making the devices more energy efficient. Overall, Sharp therefore managed
to reduce the power consumption of the company’s LCD TVs by more than 50 percent in
the past years. Consumption in stand-by mode declined significantly: All LCD TVs made by
Sharp need less than 1 watt of power in stand-by. ECO-Control and the auto-off functionality reduce energy consumption even further, boosting environmental compatibility. Slim
design and low weight help to save resources.
10 – 11
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
Frames convert
screens into
touch screens
Students of Texas A&M University developed the “Zero
Touch” infrared frame, which allows for the use of
conventional screens as touch screens. The multi-touch
system can be attached to the screen or used as a kind
of remote control. Sensors in the frame convert all
movements within the Zero Touch field into commands
on the computer. If the frame hangs up in the air, even
the depth is taken into account.
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Source: http://ecologylab.net | Initiator: Texas A&M University, USA
Screen follows
the eyes
Within the scope of the “ECE Senior Design Open
House” competition, students at Texas University
developed a screen that follows the eyes – wherever you
look. The system contains a camera, which records head
movements, and a motorised pico projector. Based on the
measurement results, the projector swivels the screen in
the viewing direction. This innovative navigation system is
expected to allow for highly immersive computer games.
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Source: http://youtu.be | Initiator: University of Texas, USA
12 – 13
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
Watching television
without changes in
volume
Scientists at Fraunhofer Institute have designed a process
to control changes in volume that occur when switching
from the TV program to adverts and vice versa, by means
of audio meta data. The research institute developed AAD
audio codes, which support broadcasting stations’ AAC
meta data. Integrated audio meta data support can be
implemented in various encoders and decoders and gives
broadcasting stations full control over different volume
parameters. The technology makes it possible for broadcasting stations to ensure a constant audio volume,
complying with recommendations of the European
Broadcasting Union.
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Source: http://www.iis.fraunhofer.de | Initiator: Fraunhofer-Institut für Integrierte Schaltungen, Germany
Gesture control by
analysing electric fields
Ident Technology, a German company, has developed
controller chips that allow for the implementation of
non-contact gesture control. In contrast to conventional
solutions with camera systems, the “GestIC” system
analyses weak electric fields, which are modified by human
presence and movements. This makes gesture tracking
more precise, quicker and more energy efficient: These
chips require less energy and processing power than
camera systems as ambient conditions such as light do
not impact electric fields.
Source: http://www.ident-technology.com | Initiator: IDENT Technology AG, Germany
14 – 15
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
Using gestures
to control the TV
Panasonic is launching the first series of televisions that are
fully controlled by gestures; consumers do not need to
use a remote control or touch the screen. A wave of the
hand will be enough to change the programme or adjust
the volume. The main target group of this television are
housewives, who cannot use a remote control while they
are busy in the kitchen, hands wet or dirty. As a special
treat for this target group and thanks to the integrated
internet connection, this television also offers a Panasonic
recipe search function.
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Source: http://panasonic.co.jp | Initiator: Panasonic Corp., Japan
Doing exercise
in a chair
Researchers at the Technical University of Munich developed
an interactive fitness armchair. It allows users to exercise
while they sit. The user selects games or sport programmes
via the television. Micro sensors are integrated into the seat,
the back and the additionally provided belt. The sensors
record movements and effort and reproduce the values in
the programme, similar to the mechanism of a video game.
The user controls the game by body movements. Indications
on wrong moves and alternative methods are displayed on
the screen.
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Source:: http://portal.mytum.de | Initiator: Technical University of Munich, Germany
16 – 17
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
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Contact data
Television, telephone
and game console
combined in a single
device
The French internet provider Free combines internet,
telephone, television and game console in its “Freebox
Revolution V6” set-top box. The devices features WLAN,
a 250 GB hard disc, USB connection and Blu-Ray and
supports wireless telephones. Users can use the box to
download videos from the internet to their television, or
surf the internet, as it includes a browser. The device comes
with a touch-sensitive remote control as well as with a
game pad, making it possible to use the “Freebox” as
a game console.
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Source: http://www.free.fr | Initiator: Free SAS, France
Blu-Ray player
download films
from the internet
US American online video library “Vudu” now also streams
films to internet-capable Blu-Ray players. Other possible
end devices include internet-capable televisions, Sony
PlayStation and Windows or Mac computers. This means
users no longer have to buy a separate set-top box to use
this service – everyone with an internet connection can rent
films online. “Vudu” offers all films in high-resolution HD
quality and even 3D films at the same rate. Similar suppliers
in the US include netflix, Apples iTunes and various pay TV
providers.
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Source: http://www.vudu.com | Initiator: Vudu Inc., USA
18 – 19
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
5D miracle:
Sharp equipped entire
room with
LCD monitors
Take a step and enter virtual worlds full of amazing
wonders: Sharp turns this vision into reality using state-ofthe-art specialist LCD screens. For the first time ever, the
electronics group equipped an entire room in a Japanese
themed park with PN-V601 monitors. The devices can be
connected to form surfaces of any size thanks to their very
slim frames. When visitors enter the room, they feel
surrounded by five giant screens; this is a truly unique,
intensive film experience!
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Source: www.sharp-world.com | Initiator: Sharp
High-resolution
glasses-free
3D television
Media Lab has developed a technology capable of producing
three-dimensional images that do not require the audience
to wear 3D glasses: High-Rank 3D. The technology is
similar to Nintendo 3DS, but allows for image reproduction
with wide viewing angle without compromising on resolution or brightness. This system therefore dispenses with
expensive 3D glasses. The technology is based on superimposed display layers, creating a three-dimensional effect that
is seen by the human eye.
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Source: http://web.media.mit.edu | Initiator: MIT Media Lab, USA
20 – 21
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
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Application identifies
TV programmes by
their sound track
The start-up company IntoNow has developed the IntoNow
application to make watching television a community
event. While the user is watching TV, the application
analyses the programme’s sound track and compares it
with a database using “SoundPrint” technology. If
IntoNow identifies the programme, the viewer is automatically logged on and can immediately start chatting
with other viewers or evaluate the programme. Viewers
are also provided with information on the programme
and relevant links. The application will immediately notify
the user if a friend tunes into the same programme.
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Source: http://www.intonow.com | Initiator: IntoNow Inc., USA
Showing web content
on the television screen
Snapstick’s “Split Media” technology directly displays
web content on television screens, without the need for
time-consuming interim steps. Users need an additional
connection box that enables them to transfer any web
content from their smartphone to their television screen by
making a forward throwing gesture. Once the TV displays
the content, users are free to use their phone for other
activities. Connecting mobile phones and televisions has
never been this easy and intuitive.
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Source: http://www.snapstick.com | Initiator: Snapstick, USA
22 – 23
Sharp trend report: the TV market of the future
Introduction
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Programme
recommendations
from social networks
The Japanese researching team from KDDI Laboratories
has written a programme that evaluates TV programmes
on the basis of comments in social networks. The software is sold as an application for mobile end devices and
analyses Twitter comments on television content.
The application prepares a rating and summarises
comments on the individual programmes. A language
processing programme determines the age and sex of the
commentators, so as to allow users to view comments of
the peer group.
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Source: http://www.kddilabs.jp | Initiator: KDDI R&D Laboratories, Japan
Automatically share
your favourite
programme via TvTak
TvTak, developed by the Israeli start-up company of the
same name, offers television enthusiasts the possibility to
quickly and easily share their favourite programmes
with others. If, for instance, a user sees an interesting
advert, they only have to hold their iPhone in front of the
television. The application identifies the advert within a
seconds and facilitates communication with the product
provider. The same mechanism allows users to communicate via social networks which programme they are
watching at the moment – made possible through
automated channel recognition and reproduction of the
television screen.
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Source: http://www.tvtak.com | Initiator: TvTak Ltd., Israel
24 – 25
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
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Remote control
and media receiver
“Skifta”, a US-American application developed by Qualcomm Services Labs, allows for the wireless transfer of
data between Android smartphones and tablets and
DLNA (Digital Living Network Alliance) compatible
TVs, stereos, Sony PS3 and PCs. Users of this app can
directly stream photos or YouTube videos from their
smartphone to a TV screen. In addition, “Skifta” allows
media from the home computer to be sent and streamed
to a mobile device across large distances.
Source: http://www.skifta.com | Initiator: Qualcomm Services Labs Inc., USA
Accessing the internet
with Vodafone Webbox
British telecommunications service provider Vodafone
launched “Webbox”, an internet-compatible keyboard,
allowing any TV to be connected to the internet. The integrated modem uses the mobile network to access the
internet the instant users connect the keyboard to their TV.
Users can navigate the web using the implemented
browser. The system also allows for the playing of videos,
music, images and radio stations and supports SMS and
email messaging.
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Source: http://www.vodafone.com | Initiator: Vodafone Group PLC, South Africa
26 – 27
Sharp trend report: the TV market of the future
Introduction
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TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
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Television
everywhere with CNN
CNN is expanding its digital offering by a range of new
functionalities. They include live streaming to multiple end
devices, called “TV Everywhere”, and video commenting
on online articles. CNN also offers an “iReport” upgrade,
which serves to integrate amateur videos into CNN reports.
The broadcaster also allows users to synch various end devices. This means they can start watching on their iPhone
while on the move, get off the train, go home and resume
the video on their TV. According to the provider, there will
be no difference in quality between TV content and mobile
content.
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Source: http://www.cnn.com | Initiator: CNN International, USA
Television for
digital natives
“Joiz.tv” is the cross-media platform of a Swiss TV broadcast station and covers the fields of music, lifestyle, society,
games etc. The idea is that all channels, including TV, social
media and its own website, are regarded as equally important. Young target groups in particular will be addressed
by integrating the internet and TV as well as TV and social
media. Facebook and Twitter will serve as back channels to
support the motion pictures and will allow “Joiz.tv”-user as
well as user-user interaction.
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Source: http://www.joiz.ch | Initiator: JOIZ AG, Switzerland
28 – 29
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
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Content
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Galileo becomes
interactive TV show
“Galileo Smart” is the name of a concept to convert the
popular science programme into an interactive TV
programme. Viewers first have to download the augmented reality app “Junaio” to their mobile devices. They are
then directly connected with the TV show. Users can
participate in the programme’s quiz via their phones and
receive immediate feedback on their responses. This makes
the show a big game, with users competing against each
other and the naming of the “Galileo Quiz Champion”.
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Source: http://www.prosieben.de | Initiator: SevenOne Intermedia GmbH, Germany
QR code helps to
complete advert
The Duval Guillaume agency has developed a special advert
for insurance company AXA: iPhone advert interaction
using a QR code. The “i-mercial” tells the story of a
residential property damage incident.
The filmlet stops and the user is requested to scan a QR
code, which is shown in place of the door. The plot then
continues on the smartphone and the user finds out about
the course of events leading up to the incident. At the end
of the advert, product data is displayed and users are
provided with the download link for the new AXA home
insurance application.
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Source: http://www.duvalguillaume.com | Initiator: AXA Belgium n.V., Belgium
30 – 31
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Solve a mystery
with your smartphone
A combination of film and augmented reality, the outernet
game “The Witness” by television broadcast station 13th
Street Universal invites viewers to play the role of the lead
character. In this virtual mystery story, they have to rescue a
prostitute who has been kidnapped by criminals. The user
has to collect important information by means of the
smartphone app and give chase in real life. At key sites, the
user can watch video sequences on their phone, in which
they collaborate with others or choose to ignore them. The
player becomes a part of the real-and-virtual plot.
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Source: http://www.13thstreet.de | Initiator: NBC Universal Global Networks Deutschland GmbH, Germany
Join the talk show
via webcam
Viewers of the weekly programme “Contra – Der Talk” by
Austrian broadcaster ORF can participate in the live debate
using their webcams. “Facewall” allows for up to 100 users
at a time to connect to the studio, directly contributing to
the debate. In addition, virtual studio guests can have their
say on the weekly topic through the chat or the online
voting function and share their views. Internet users
without webcams may submit short video statements.
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Source: http://contradertalk.orf.at | Initiator: Österreichischer Rundfunk, Austria
32 – 33
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Thoughts change the
direction of a film
The Californian company NeuroSky and London-based
Treite Labs creative agency have jointly developed the
so-called “MyndPLay” technology, allowing users to
change the direction and outcome of a film. Treite Labs
has produced the filmlet “Paranormal Mynd”. Users can
interact with the film using their minds via NeuroSky’s
“Mindwave” headset. The user causes the film to take one
of various directions, depending on the degree to which
they focus on their role. The innovators want to further
develop the technology so as to enable the user to get
involved in creating the story with “MyndPlay Pro”.
Source: http://company.neurosky.com | Initiator: NeuroSky Inc., USA
Additional information
on adverts on
mobile end devices
SecondScreen Networks, a US start-up, offers a service to
sync conventional television adverts and banner advertising
on mobile end devices. For instance, viewers who are
watching a television advert are supplied with additional
information on the product and various interactive
functions, including evaluating the advert that is currently
airing. The company plans to customise services to
demographic user data and include other advertising forms
in addition to banners.
Source: http://www.secondscreen.com | Initiator: SecondScreen Networks, USA
34 – 35
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LED display
with integrated
solar module
Megatex, a Bulgarian company specialising in LED systems,
has launched a new product that brings the idea of
sustainability to LED displays. A 5 KW solar module is
integrated in the screen that produces enough energy to
power the device. Primary applications of these modules
include open air events, stadiums, concerts and billboards.
The LED display is a good green alternative to conventional
advertising spaces, in particular at sites where electricity is
not available.
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Source: http://www.megatex.bg | Initiator: Megatex Inc., Bulgaria
Wireless electricity from
the desk
Experts at the Fraunhofer Institute for Electronic Nano
Systems developed a technology for wireless power and
data transmission, enabling users to supply all devices on
their office desk with electricity while dispensing with all
cables. The so-called SUPA (Smart Universal Power
Antenna) technology can be integrated in desks, countertops and folding tables in aircraft. Devices with wireless
data technology, including Wireless USB, can be placed on
these surfaces and are then supplied with power. Energy
and data transmission are activated automatically, dispensing with the need for power cables.
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Source: http://www.enas.fraunhofer.de | Initiator: Fraunhofer Institute for Electronic Nano Systems (ENAS), Germany
36 – 37
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Zooming in on videos
using gestures
British video artist Mauritius Seeger has developed software
that allows for video zooming using gestures. The solution
is based on Microsoft’s “Kinect” peripheral and a speciallydesigned source code. The system responds to movements
of all parts of the body. If the user moves their hand
towards the camera, they zoom in on the picture. If the
user pulls back their hand from the lens, they zoom out of
the picture. This solution has been designed and produced
in particular for video jockey applications.
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Source: http://vimeo.com | Initiator: Mauritius Seeger, Great Britain
Controlling mobile
phones via the palm of
the hand
Researchers at the Hasso-Plattner-Institut have developed a
technology to control smartphones via the palm of the
hand instead of a touch display. “Imaginary Phone”
converts specific movements, which the user draws on
their hand, into input commands. A camera with depth of
field is attached to the clothes and records the movements;
software analyses and wirelessly transmits these movements as functional commands to the smartphone in the
user’s pocket. Users can even answer the phone without
taking it out of their pocket.
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Source: http://www.hpi.uni-potsdam.de | Initiator: Hasso-Plattner-Institut für Softwaresystemtechnik GmbH, Germany
38 – 39
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
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Energy efficiency
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Kinect now also
detects eyes
Kinect, the system to control Microsoft’s video gaming
console Xbox 360, can now also detect eyes. This means
Kinect supports not only gesture-control, but also control
by means of eye movements. The technology has already
been perfected to such a degree that it can even detect the
eyes of comic characters on shirts. Kinect is considerably
expanding its control options with this innovation: To give
commands, users no longer have to move their whole
body; all that is needed is an eye movement.
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Source: http://youtu.be | Initiator: Microsoft Corp., USA
Improved braincomputer interface
Researchers at the Swiss Federal Institute of Technology
(EPFL) in Lausanne have developed a brain-computer
interface that facilitates the operation of computer-controlled devices such as wheelchairs by brain activity. The user
gives the commands “right” or “left” while performing other
activities, for instance talking or reading. Based on past
experience and drawing on statistical methods and probability calculations, the interface can even identify these commands when the user is multitasking or during breaks, and
manages to separate them from “no commands”.
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Source: http://actu.epfl.ch | Initiator: École Polytechnique Fédérale de Lausanne, Switzerland
40 – 41
Sharp trend report: the TV market of the future
Introduction
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New lens system
for sharp pictures
The Fraunhofer Institute for Applied Optics and Precision
Engineering has used an innovative lens system to develop
the world’s thinnest pico projector. The device produces
sharp pictures even in bright sunlight. This is achieved using
a system of ultra-thin micro-lens, that project pictures which
are ten times brighter than those of similarly-sized devices.
The system superimposes and focuses the pictures to be
projected multiple times, enabling the small projector to
generate a sharp picture without requiring a bulky lens.
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Source: http://www.iof.fraunhofer.de | Initiator: Fraunhofer Institute for Applied Optics and Precision Engineering,
Germany
Patchwork multi display
Researchers at the Massachusetts Institute of Technology
have developed “Junkyard Jumbotron”, a system that allows
users to create a multi display by connecting various screens
such as monitors, smartphones or tablets. The user is free to
select the arrangement of devices. After the patchwork
screen has been set up, each device is allocated a QR code.
The user now takes a photograph of the arrangement and
emails the picture to the “Junkyard Jumbotron” server.
Afterwards, any pictures can be sent to this multi screen.
Users can even zoom in on pictures or move them.
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Source: http://civic.mit.edu | Initiator: MIT Media Lab, USA
42 – 43
Sharp trend report: the TV market of the future
Introduction
Welcome note
TNS survey
LCD TV
Devices
Connectivity
Content
Energy efficiency
Usability
Technology & Design
Contact data
Notebook casings
made from
biodegradable material
PEGA, a Taiwanese company, has developed an innovative,
environmentally friendly material for laptop casings: “Paper
PP Alloy”, which is made of paper and polypropylene.
Paper PP Alloy is partly biodegradable and easy to recycle.
The material can be produced from recycled paper and
polypropylene. The casings can be manufactured with the
same machines that are used to produce conventional
plastic casings. Cost-efficient processing is another benefit.
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Source: http://www.pegadesign.com | Initiator: PEGA D&E, Taiwan
Contact / Imprint
Sharp Electronics (Europe) GmbH
Sonninstraße 3
20097 Hamburg
Germany
Phone: +49 (0)40 / 23 76- 0
Fax: +49 (0)40 / 23 76-25 10
Picture credits:
Fotolia.com:
p. 11 / Frank Täubel, p. 15 / Composer, p. 28 / MASP,
p. 29 / vege, p. 32 / Sergey Peterman, p. 34 / G.G. Lattek,
p. 36 / Schulz-Design, p. 38 / karika, p. 39 / Argus,
p. 40 / ldelfoto
istockphoto.com:
Front and back cover / Evgenb, p. 06 / Leontura,
p. 32 / on-Air