Future TV trends
Transcription
Future TV trends
Future TV trends Sharp trend report 02 – 03 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data What will the television of the future be like? What challenges will we face? Content 03Editorial 04 Welcome note 06 Presenting the TNS survey 08Technology leader Sharp 10 Devices micro trends 20 Connectivity micro trends 26 Content micro trends 34 Energy efficiency micro trends 36 Usability micro trends 40 Technology & design micro trends 43 Contact / Imprint Dear trend enthusiasts Everything remains different! Ever shorter technology and innovation cycles are shaping the consumer electronics industry. Companies are called upon to respond to new developments at a considerably higher frequency. Customers are also far more likely to change brands than they were several years ago. A pioneer in LCD television, our company has always stood out by developing innovations in picture quality, screen size, design and energy efficiency for modern TVs, setting new trends in the industry. So, it makes good sense that we continuously work on groundbreaking ideas and innovative approaches – true to our corporate philosophy, “Make products that others want to imitate.” If we want to achieve this aim, we will need more than future-oriented devices that allow our customers to freely shape their individual television experience. We will need to show courage, be innovative and flexible and constantly react to evolving television consumption patterns and consumer behaviour. We want to show you an exciting world of new technologies and features. This is why we prepared the first trend report on the CE industry in cooperation with trendonE, a Hamburg-based trend research company. We asked: Which current trends are indicative of future developments in the TV market? What functionalities may future TV devices have? How will contents change? These and other questions are dealt with in this trend report on the basis of numerous international micro trends compiled for this purpose. The people using the device are at the heart of things, not the device itself. We took account of this principle in selecting the innovations for this trend report. Renowned trend researcher Andreas Neef will also present us a vision of a brave new television world. Join us on this journey to the future. Explore the amazing range of technological opportunities that may open to us soon and be inspired. Happy reading Herman Karabetyan Head of Sales / Marketing for Consumer Electronics and Household Appliances with Sharp Electronics Germany / Austria 04 – 05 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data TV 2020 – intensifying the television experience By Andreas Neef Andreas Neef is Managing Partner of Z_punkt The Foresight Company, a Cologne consulting firm focusing on strategic future issues. Exactly 80 years ago, in 1931, Manfred von Ardenne presented the world’s first electronic television system at the 8th International Radio Exhibition. Dramatic changes have taken place since then. State-of-the-art televisions provide private “home cinemas” with record picture and sound quality as well as an increasing number of integrated features. And developments are far from complete. Digitalisation, 3D and internet convergence will continue to be the key drivers of television innovations in the coming years. The integration of TV experience and internet logic has already started – the concept of “Connected TV” will transform the industry. However, it remains to be seen who will claim victory at the end and be at the top of the value chains in this new television world – established players in the television industry or the big names in the internet business. Most certainly, the successful players in tomorrow’s TV world will be those who take into account that by its very definition, television is entertainment. People watch TV to relax. This is the basis of television’s amazing international success. In 2020, we will still be looking forward to our favourite crime series, even if streaming technologies produce a 3D projection of the video on our screen, if we chat with our friends while watching it, guessing who may be the murderer, or if we access the associated online shop by a click of our mouse, just to order the cool jacket the superintendent is wearing. To sum it up, television of the future will be like television today – just much more intensive! We will be closer to the action and enjoy a more sensual and more emotional television experience – thanks to smart interaction between user and program. Television will become a community experience thanks to integrated social media. Public viewing at home will be possible with all standard TV devices. Additional apps will make future TVs whatever you want them to be: a video telephone, an editing suite, or just a simple television. In a word, the future will bring a more interactive, more intensive television experience, tailored to the individual requirements of each and every consumer. 06 – 07 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Sharp trend barometer Sharp has developed a trend barometer to analyse the top 5 deciding factors in CE product purchasing. Additional data on current trends in the consumer electronics industry is also collected. Method and sample The omnibus survey was conducted with a random sample representative of the population; this means the sample mirrored the representative distribution of statistical indicators across the main population (German-speaking population in private households from the age of 14). Considering the calculated number of subjects, the results obtained allow for reliable conclusions regarding the overall population. In April 2011, we asked 500 people what the deciding factors in, for instance, purchasing a LCD TV were. A screening question preceded the set of questions to identify decision makers. “The most important deciding factors are ‘good picture quality’ and ‘reduced energy consumption’.” Key faktors for purchasing decisions Picture quality 86 % Energy efficiency / power consumption 78 % Sound quality 73 % Price 73 % Screen size 60 % DesignConnectivity 3D capability Internet capability 44 % 34 % 19 % 16 % 08 – 09 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Latest technology for a brilliant television experience and energy efficient consumer electronics Only ten years ago, Sharp introduced the first AQUOS LCD TV, LC-12A2E, and revolutionised the TV market. Much has changed since then: Screen sizes have been constantly increasing; the design has become slimmer and slimmer; energy efficiency of the devices has been continuously improved. New technologies have been developed, including 3D, internet capability and methods to boost energy efficiency of modern TVs even further. All this has been driven by huge investments in research and Sharp’s commitment to offer consumers a unique television experience at home. In addition, Sharp’s Green Product Guideline ensures that all environment-relevant product specifications are continuously improved. This is a long-standing guiding principle at Sharp and an integral part of the Japanese technology group’s corporate philosophy. Quattron: the fourth colour for optimum image quality Fields of bright sunflowers, a glowing trophy, skin tones, the Caribbean Sea – today, colour-intensive images can be displayed with unequalled quality. The reason for this is Quattron four-colour technology, which is used in Sharp displays and achieves more realistic colours. In addition to the standard RGB pixel structure, including the colours red, green and blue, Sharp Quattron technology utilises yellow as the fourth subpixel. Thanks to the brighter, yellow fraction of the pixels, light passes more easily through the LCD panels, resulting in AQUOS LCD TVs consuming up to 20 percent less power than devices with conventional RGB pixel structure. European headquarters of SHARP Electronics (Europe) GmbH in Hamburg “Hardly any trend in the field of television has attracted as much media attention in the past few years as three-dimensional television.” Driving force in developing 3D technologies Hardly any trend in the field of television has attracted as much media attention in the past few years as three-dimensional television. In Germany, 3D television is constantly improving its footprint in domestic television. In addition to Quattron four-colour technology, Sharp is using UV²A Photo Alignment Technology, Frame Rate Enhanced Driving (F.R.E.D.) and Super Edge LED Backlight to deliver the best 3D image quality in the consumer LCD TV market and develop 3D images to the standards of 2D images. In combination with shutter glasses, film enthusiasts can enjoy a unique 3D television experience. Due to the active shutter system, the LCD glasses alternately darken over one eye, in sync with the respective images for the right or left eye that are displayed on the LCD TV screen. Improved energy efficiency thanks to smart technologies The technologies used by Sharp not only improve the image quality of LCD TVs but also contribute to making the devices more energy efficient. Overall, Sharp therefore managed to reduce the power consumption of the company’s LCD TVs by more than 50 percent in the past years. Consumption in stand-by mode declined significantly: All LCD TVs made by Sharp need less than 1 watt of power in stand-by. ECO-Control and the auto-off functionality reduce energy consumption even further, boosting environmental compatibility. Slim design and low weight help to save resources. 10 – 11 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Frames convert screens into touch screens Students of Texas A&M University developed the “Zero Touch” infrared frame, which allows for the use of conventional screens as touch screens. The multi-touch system can be attached to the screen or used as a kind of remote control. Sensors in the frame convert all movements within the Zero Touch field into commands on the computer. If the frame hangs up in the air, even the depth is taken into account. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://ecologylab.net | Initiator: Texas A&M University, USA Screen follows the eyes Within the scope of the “ECE Senior Design Open House” competition, students at Texas University developed a screen that follows the eyes – wherever you look. The system contains a camera, which records head movements, and a motorised pico projector. Based on the measurement results, the projector swivels the screen in the viewing direction. This innovative navigation system is expected to allow for highly immersive computer games. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] [ Further Images ] Source: http://youtu.be | Initiator: University of Texas, USA 12 – 13 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Watching television without changes in volume Scientists at Fraunhofer Institute have designed a process to control changes in volume that occur when switching from the TV program to adverts and vice versa, by means of audio meta data. The research institute developed AAD audio codes, which support broadcasting stations’ AAC meta data. Integrated audio meta data support can be implemented in various encoders and decoders and gives broadcasting stations full control over different volume parameters. The technology makes it possible for broadcasting stations to ensure a constant audio volume, complying with recommendations of the European Broadcasting Union. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.iis.fraunhofer.de | Initiator: Fraunhofer-Institut für Integrierte Schaltungen, Germany Gesture control by analysing electric fields Ident Technology, a German company, has developed controller chips that allow for the implementation of non-contact gesture control. In contrast to conventional solutions with camera systems, the “GestIC” system analyses weak electric fields, which are modified by human presence and movements. This makes gesture tracking more precise, quicker and more energy efficient: These chips require less energy and processing power than camera systems as ambient conditions such as light do not impact electric fields. Source: http://www.ident-technology.com | Initiator: IDENT Technology AG, Germany 14 – 15 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Using gestures to control the TV Panasonic is launching the first series of televisions that are fully controlled by gestures; consumers do not need to use a remote control or touch the screen. A wave of the hand will be enough to change the programme or adjust the volume. The main target group of this television are housewives, who cannot use a remote control while they are busy in the kitchen, hands wet or dirty. As a special treat for this target group and thanks to the integrated internet connection, this television also offers a Panasonic recipe search function. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Further Images ] Source: http://panasonic.co.jp | Initiator: Panasonic Corp., Japan Doing exercise in a chair Researchers at the Technical University of Munich developed an interactive fitness armchair. It allows users to exercise while they sit. The user selects games or sport programmes via the television. Micro sensors are integrated into the seat, the back and the additionally provided belt. The sensors record movements and effort and reproduce the values in the programme, similar to the mechanism of a video game. The user controls the game by body movements. Indications on wrong moves and alternative methods are displayed on the screen. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source:: http://portal.mytum.de | Initiator: Technical University of Munich, Germany 16 – 17 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Television, telephone and game console combined in a single device The French internet provider Free combines internet, telephone, television and game console in its “Freebox Revolution V6” set-top box. The devices features WLAN, a 250 GB hard disc, USB connection and Blu-Ray and supports wireless telephones. Users can use the box to download videos from the internet to their television, or surf the internet, as it includes a browser. The device comes with a touch-sensitive remote control as well as with a game pad, making it possible to use the “Freebox” as a game console. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.free.fr | Initiator: Free SAS, France Blu-Ray player download films from the internet US American online video library “Vudu” now also streams films to internet-capable Blu-Ray players. Other possible end devices include internet-capable televisions, Sony PlayStation and Windows or Mac computers. This means users no longer have to buy a separate set-top box to use this service – everyone with an internet connection can rent films online. “Vudu” offers all films in high-resolution HD quality and even 3D films at the same rate. Similar suppliers in the US include netflix, Apples iTunes and various pay TV providers. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.vudu.com | Initiator: Vudu Inc., USA 18 – 19 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data 5D miracle: Sharp equipped entire room with LCD monitors Take a step and enter virtual worlds full of amazing wonders: Sharp turns this vision into reality using state-ofthe-art specialist LCD screens. For the first time ever, the electronics group equipped an entire room in a Japanese themed park with PN-V601 monitors. The devices can be connected to form surfaces of any size thanks to their very slim frames. When visitors enter the room, they feel surrounded by five giant screens; this is a truly unique, intensive film experience! [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: www.sharp-world.com | Initiator: Sharp High-resolution glasses-free 3D television Media Lab has developed a technology capable of producing three-dimensional images that do not require the audience to wear 3D glasses: High-Rank 3D. The technology is similar to Nintendo 3DS, but allows for image reproduction with wide viewing angle without compromising on resolution or brightness. This system therefore dispenses with expensive 3D glasses. The technology is based on superimposed display layers, creating a three-dimensional effect that is seen by the human eye. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://web.media.mit.edu | Initiator: MIT Media Lab, USA 20 – 21 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Application identifies TV programmes by their sound track The start-up company IntoNow has developed the IntoNow application to make watching television a community event. While the user is watching TV, the application analyses the programme’s sound track and compares it with a database using “SoundPrint” technology. If IntoNow identifies the programme, the viewer is automatically logged on and can immediately start chatting with other viewers or evaluate the programme. Viewers are also provided with information on the programme and relevant links. The application will immediately notify the user if a friend tunes into the same programme. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] [ Further Images ] Source: http://www.intonow.com | Initiator: IntoNow Inc., USA Showing web content on the television screen Snapstick’s “Split Media” technology directly displays web content on television screens, without the need for time-consuming interim steps. Users need an additional connection box that enables them to transfer any web content from their smartphone to their television screen by making a forward throwing gesture. Once the TV displays the content, users are free to use their phone for other activities. Connecting mobile phones and televisions has never been this easy and intuitive. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://www.snapstick.com | Initiator: Snapstick, USA 22 – 23 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Programme recommendations from social networks The Japanese researching team from KDDI Laboratories has written a programme that evaluates TV programmes on the basis of comments in social networks. The software is sold as an application for mobile end devices and analyses Twitter comments on television content. The application prepares a rating and summarises comments on the individual programmes. A language processing programme determines the age and sex of the commentators, so as to allow users to view comments of the peer group. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.kddilabs.jp | Initiator: KDDI R&D Laboratories, Japan Automatically share your favourite programme via TvTak TvTak, developed by the Israeli start-up company of the same name, offers television enthusiasts the possibility to quickly and easily share their favourite programmes with others. If, for instance, a user sees an interesting advert, they only have to hold their iPhone in front of the television. The application identifies the advert within a seconds and facilitates communication with the product provider. The same mechanism allows users to communicate via social networks which programme they are watching at the moment – made possible through automated channel recognition and reproduction of the television screen. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] [ Further Images ] Source: http://www.tvtak.com | Initiator: TvTak Ltd., Israel 24 – 25 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Remote control and media receiver “Skifta”, a US-American application developed by Qualcomm Services Labs, allows for the wireless transfer of data between Android smartphones and tablets and DLNA (Digital Living Network Alliance) compatible TVs, stereos, Sony PS3 and PCs. Users of this app can directly stream photos or YouTube videos from their smartphone to a TV screen. In addition, “Skifta” allows media from the home computer to be sent and streamed to a mobile device across large distances. Source: http://www.skifta.com | Initiator: Qualcomm Services Labs Inc., USA Accessing the internet with Vodafone Webbox British telecommunications service provider Vodafone launched “Webbox”, an internet-compatible keyboard, allowing any TV to be connected to the internet. The integrated modem uses the mobile network to access the internet the instant users connect the keyboard to their TV. Users can navigate the web using the implemented browser. The system also allows for the playing of videos, music, images and radio stations and supports SMS and email messaging. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://www.vodafone.com | Initiator: Vodafone Group PLC, South Africa 26 – 27 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Television everywhere with CNN CNN is expanding its digital offering by a range of new functionalities. They include live streaming to multiple end devices, called “TV Everywhere”, and video commenting on online articles. CNN also offers an “iReport” upgrade, which serves to integrate amateur videos into CNN reports. The broadcaster also allows users to synch various end devices. This means they can start watching on their iPhone while on the move, get off the train, go home and resume the video on their TV. According to the provider, there will be no difference in quality between TV content and mobile content. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://www.cnn.com | Initiator: CNN International, USA Television for digital natives “Joiz.tv” is the cross-media platform of a Swiss TV broadcast station and covers the fields of music, lifestyle, society, games etc. The idea is that all channels, including TV, social media and its own website, are regarded as equally important. Young target groups in particular will be addressed by integrating the internet and TV as well as TV and social media. Facebook and Twitter will serve as back channels to support the motion pictures and will allow “Joiz.tv”-user as well as user-user interaction. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.joiz.ch | Initiator: JOIZ AG, Switzerland 28 – 29 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Galileo becomes interactive TV show “Galileo Smart” is the name of a concept to convert the popular science programme into an interactive TV programme. Viewers first have to download the augmented reality app “Junaio” to their mobile devices. They are then directly connected with the TV show. Users can participate in the programme’s quiz via their phones and receive immediate feedback on their responses. This makes the show a big game, with users competing against each other and the naming of the “Galileo Quiz Champion”. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Further Images ] Source: http://www.prosieben.de | Initiator: SevenOne Intermedia GmbH, Germany QR code helps to complete advert The Duval Guillaume agency has developed a special advert for insurance company AXA: iPhone advert interaction using a QR code. The “i-mercial” tells the story of a residential property damage incident. The filmlet stops and the user is requested to scan a QR code, which is shown in place of the door. The plot then continues on the smartphone and the user finds out about the course of events leading up to the incident. At the end of the advert, product data is displayed and users are provided with the download link for the new AXA home insurance application. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://www.duvalguillaume.com | Initiator: AXA Belgium n.V., Belgium 30 – 31 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Solve a mystery with your smartphone A combination of film and augmented reality, the outernet game “The Witness” by television broadcast station 13th Street Universal invites viewers to play the role of the lead character. In this virtual mystery story, they have to rescue a prostitute who has been kidnapped by criminals. The user has to collect important information by means of the smartphone app and give chase in real life. At key sites, the user can watch video sequences on their phone, in which they collaborate with others or choose to ignore them. The player becomes a part of the real-and-virtual plot. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] [ Further Images ] Source: http://www.13thstreet.de | Initiator: NBC Universal Global Networks Deutschland GmbH, Germany Join the talk show via webcam Viewers of the weekly programme “Contra – Der Talk” by Austrian broadcaster ORF can participate in the live debate using their webcams. “Facewall” allows for up to 100 users at a time to connect to the studio, directly contributing to the debate. In addition, virtual studio guests can have their say on the weekly topic through the chat or the online voting function and share their views. Internet users without webcams may submit short video statements. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://contradertalk.orf.at | Initiator: Österreichischer Rundfunk, Austria 32 – 33 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Thoughts change the direction of a film The Californian company NeuroSky and London-based Treite Labs creative agency have jointly developed the so-called “MyndPLay” technology, allowing users to change the direction and outcome of a film. Treite Labs has produced the filmlet “Paranormal Mynd”. Users can interact with the film using their minds via NeuroSky’s “Mindwave” headset. The user causes the film to take one of various directions, depending on the degree to which they focus on their role. The innovators want to further develop the technology so as to enable the user to get involved in creating the story with “MyndPlay Pro”. Source: http://company.neurosky.com | Initiator: NeuroSky Inc., USA Additional information on adverts on mobile end devices SecondScreen Networks, a US start-up, offers a service to sync conventional television adverts and banner advertising on mobile end devices. For instance, viewers who are watching a television advert are supplied with additional information on the product and various interactive functions, including evaluating the advert that is currently airing. The company plans to customise services to demographic user data and include other advertising forms in addition to banners. Source: http://www.secondscreen.com | Initiator: SecondScreen Networks, USA 34 – 35 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data LED display with integrated solar module Megatex, a Bulgarian company specialising in LED systems, has launched a new product that brings the idea of sustainability to LED displays. A 5 KW solar module is integrated in the screen that produces enough energy to power the device. Primary applications of these modules include open air events, stadiums, concerts and billboards. The LED display is a good green alternative to conventional advertising spaces, in particular at sites where electricity is not available. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://www.megatex.bg | Initiator: Megatex Inc., Bulgaria Wireless electricity from the desk Experts at the Fraunhofer Institute for Electronic Nano Systems developed a technology for wireless power and data transmission, enabling users to supply all devices on their office desk with electricity while dispensing with all cables. The so-called SUPA (Smart Universal Power Antenna) technology can be integrated in desks, countertops and folding tables in aircraft. Devices with wireless data technology, including Wireless USB, can be placed on these surfaces and are then supplied with power. Energy and data transmission are activated automatically, dispensing with the need for power cables. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.enas.fraunhofer.de | Initiator: Fraunhofer Institute for Electronic Nano Systems (ENAS), Germany 36 – 37 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Zooming in on videos using gestures British video artist Mauritius Seeger has developed software that allows for video zooming using gestures. The solution is based on Microsoft’s “Kinect” peripheral and a speciallydesigned source code. The system responds to movements of all parts of the body. If the user moves their hand towards the camera, they zoom in on the picture. If the user pulls back their hand from the lens, they zoom out of the picture. This solution has been designed and produced in particular for video jockey applications. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://vimeo.com | Initiator: Mauritius Seeger, Great Britain Controlling mobile phones via the palm of the hand Researchers at the Hasso-Plattner-Institut have developed a technology to control smartphones via the palm of the hand instead of a touch display. “Imaginary Phone” converts specific movements, which the user draws on their hand, into input commands. A camera with depth of field is attached to the clothes and records the movements; software analyses and wirelessly transmits these movements as functional commands to the smartphone in the user’s pocket. Users can even answer the phone without taking it out of their pocket. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://www.hpi.uni-potsdam.de | Initiator: Hasso-Plattner-Institut für Softwaresystemtechnik GmbH, Germany 38 – 39 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Kinect now also detects eyes Kinect, the system to control Microsoft’s video gaming console Xbox 360, can now also detect eyes. This means Kinect supports not only gesture-control, but also control by means of eye movements. The technology has already been perfected to such a degree that it can even detect the eyes of comic characters on shirts. Kinect is considerably expanding its control options with this innovation: To give commands, users no longer have to move their whole body; all that is needed is an eye movement. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://youtu.be | Initiator: Microsoft Corp., USA Improved braincomputer interface Researchers at the Swiss Federal Institute of Technology (EPFL) in Lausanne have developed a brain-computer interface that facilitates the operation of computer-controlled devices such as wheelchairs by brain activity. The user gives the commands “right” or “left” while performing other activities, for instance talking or reading. Based on past experience and drawing on statistical methods and probability calculations, the interface can even identify these commands when the user is multitasking or during breaks, and manages to separate them from “no commands”. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] [ Further Images ] Source: http://actu.epfl.ch | Initiator: École Polytechnique Fédérale de Lausanne, Switzerland 40 – 41 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data New lens system for sharp pictures The Fraunhofer Institute for Applied Optics and Precision Engineering has used an innovative lens system to develop the world’s thinnest pico projector. The device produces sharp pictures even in bright sunlight. This is achieved using a system of ultra-thin micro-lens, that project pictures which are ten times brighter than those of similarly-sized devices. The system superimposes and focuses the pictures to be projected multiple times, enabling the small projector to generate a sharp picture without requiring a bulky lens. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Further Images ] Source: http://www.iof.fraunhofer.de | Initiator: Fraunhofer Institute for Applied Optics and Precision Engineering, Germany Patchwork multi display Researchers at the Massachusetts Institute of Technology have developed “Junkyard Jumbotron”, a system that allows users to create a multi display by connecting various screens such as monitors, smartphones or tablets. The user is free to select the arrangement of devices. After the patchwork screen has been set up, each device is allocated a QR code. The user now takes a photograph of the arrangement and emails the picture to the “Junkyard Jumbotron” server. Afterwards, any pictures can be sent to this multi screen. Users can even zoom in on pictures or move them. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] [ Video ] Source: http://civic.mit.edu | Initiator: MIT Media Lab, USA 42 – 43 Sharp trend report: the TV market of the future Introduction Welcome note TNS survey LCD TV Devices Connectivity Content Energy efficiency Usability Technology & Design Contact data Notebook casings made from biodegradable material PEGA, a Taiwanese company, has developed an innovative, environmentally friendly material for laptop casings: “Paper PP Alloy”, which is made of paper and polypropylene. Paper PP Alloy is partly biodegradable and easy to recycle. The material can be produced from recycled paper and polypropylene. The casings can be manufactured with the same machines that are used to produce conventional plastic casings. Cost-efficient processing is another benefit. [ Trendexplorer ] [ Send A Trend ] [ PPT-Export ] Source: http://www.pegadesign.com | Initiator: PEGA D&E, Taiwan Contact / Imprint Sharp Electronics (Europe) GmbH Sonninstraße 3 20097 Hamburg Germany Phone: +49 (0)40 / 23 76- 0 Fax: +49 (0)40 / 23 76-25 10 Picture credits: Fotolia.com: p. 11 / Frank Täubel, p. 15 / Composer, p. 28 / MASP, p. 29 / vege, p. 32 / Sergey Peterman, p. 34 / G.G. Lattek, p. 36 / Schulz-Design, p. 38 / karika, p. 39 / Argus, p. 40 / ldelfoto istockphoto.com: Front and back cover / Evgenb, p. 06 / Leontura, p. 32 / on-Air