Company Introduction - Hite Jinro Group -

Transcription

Company Introduction
- Hite Jinro Group -
Overseas Business Head Office
America/Europe Team
1
▪ Contents
Ⅰ. Greetings (p3~p4)
Ⅳ. About Jinro Soju (p18~p27)
▪ Dear Friends (P3)
▪ Jinro Soju overview
▪ Message from the chairman (P4)
▪ Products of Jinro
Ⅱ. About our Group (p5~p10)
Ⅴ. About our Subsidiaries (p28~p30)
▪ Group History
▪ Seoksu & Puriss overview
▪ Group Vision
▪ Imported spirits and wine overview
▪ Other subsidiaries
Ⅲ. About Hite Brewery (p11~p17)
Ⅵ. Other information (p31~p36)
▪ Hite Brewery Overview
▪ Research and Development
▪ Products of Hite Brewery
▪ Group CSR activities
▪ Group Governance hierarchy
▪ Group annual report (’10~’11)
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▪ Dear Friends
Always be with customer
Hite-Jinro group has always been with customer,
has been grown to be the representative alcoholic
drinks company in Korea.
We had the honor to maintain the No. 1 position in
domestic market for both beer and Soju thanks to all
of your love and encouragements.
To the Broader World
And overpassing the domestic
No.1
We promise you to give the utmost pleasure and
satisfaction, thinking every and each one of our
customers as our precious friends.
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▪ Message from the chairman
From a national company to a Global company
family in 2005. In addition, establishment of the holding
company system in 2008 allowed us to enhance the
I’d like to express my sincere gratitude to transparency and corporate effectiveness.
all of you who have always encouraged us.
Now, Hite-Jinro group is committed to realize our farThe history of Hite-Jinro group represents reaching dream of ‘To the broader world, overpassing the
the history of Korean alcoholic beverage domestic No.1’. We will make ‘Hite’ and ‘Chamisul’ as the
industries. Jinro was established with pure national capital global brand, and concentrate on the business
in 1924 and Hite was established as the 1st beer company diversification, including the reinforcement of the natural
in Korea in 1933. Hite and Jinro have continued to grow to mineral water business.
be the representative alcoholic beverage companies in
Alcoholic beverage itself is all about our ‘life’ and our
Korea; taking the highest quality and customer
‘culture’. We will lead the creation of new life culture,
satisfaction as the top priority while sharing good and bad
satisfy the expectation of our customers and shareholders.
times with the nation.
In addition, we will also make a contribution to make a
Thanks to your love and encouragement, Hite-Jinro better society by supporting various social contribution
group has maintained the top ranking position in domestic activities and also cultural and sports events. The future
beer and Soju markets, and gained excellent belong to those who believe in their dream. We hope you
competitiveness in natural mineral water and whisky to watch our challenges and determination to be a global
company from a national company and we promise you to
markets also.
give you joy and satisfaction with our best quality and
Hite leads the domestic beer market and Jinro, the No. 1 service. All the time.
Soju and also spirit manufacturer on a global basis
overwhelms domestic Soju market. They both born as the Sincerely
No.1 alcoholic beverage company, after becoming one
Mundeuk, Park - Chairman
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▪ Group History
Hite-Jinro group’s creation of mythology continues…….
1924 ▫ Established Jincheon Distilling company (3rd Oct): Produced
1st Jinro Soju. (Yonggang, Pyeongannamdo)
1933 ▫ Established the 1st beer company in Korea-Corporate name:
Chosun Brewery Co., Ltd.
1969 ▫ Park Kyungbok took office as CEO of Chosun brewery.
1970 ▫ Jinro ranked No.1 in Soju market defeating Samhak. (main rival)
1973 ▫ Jinro established the institute of alcoholic beverage for the 1st
time in Korean alcoholic beverage industry.
1977 ▫ Jinro Soju made inroads into the Japanese market.
1980 ▫ Jinro won the gold awards in 6 sections at the 11th IWSC.
Jinro won the gold awards in 8 sections at the 18th Monde
Selection.
1984 ▫ Jinro started the operation of Icheon General alcoholic beverage
complex.
1989 ▫ Jinro donated to a hospital to Kkotdongnae(Flower village) at
Eumseong, Chungcheongbuk-do.
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1991 ▫ Park Mundeuk took office as the CEO of Chosun Brewery.
▫ Chosun Brewery launched a black beer Stout.
1993 ▫ Chosun brewery launched ‘Hite’.
▫ Jinro launched ‘Jinro Gold’.
▫ Established Hiscot.
1996 ▫ Hite recaptured the No.1 ranking the domestic beer market.
1997 ▫ Chosun brewery finished the construction of Gangwon Plant.
1998 ▫ Chosun brewery changed the corporate name to Hite.
▫ Jinro Launched ‘Chamisul’.
1999 ▫ Yoon Jongwoong took office as the CEO of Hite.
2000 ▫ Park Mundeuk too the office as the chairman of the Hite.
2001 ▫ Jinro received the congratulatory trophy from the Government
in memory of its 70Mil USD exportation to global market.
2002 ▫ Hite accomplished the sales of 10 billion bottles.
▫ Hite development undertook the ‘Golf Club 700’ and changed
the name to ‘Blue Heron Golf Club’.
▫ Hiscot launched Scotch named ‘Lancelot’.
▫ Jinro Launched an plum spirits named ‘Maehwasu’.
2003 ▫ Hite celebrated its 70th anniversary of the establishment.
2004 ▫ Jinro celebrated its 80th anniversary the establishment.
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2005 ▫ Jinro ranked No.1 for 7 consecutive years in the Japanese Soju
market.
▫ Hite and Jinro become a family and established Hite-Jinro Group.
▫ Jinro finished the court receivership and Ha Jinhong took the
office as the CEO.
2006 ▫ Established Seoksu and Puriss, a mineral water company and
Choi Kwangjun took the office as the CEO.
▫ Chamisul accomplished the sales of 10 billion bottles.
▫ Jinro Launched ‘Chamisul Fresh’.
▫ Hite launched all malt beer ‘Max’.
▫ Hiscot launched new Scotch named ‘Kingdom’ 21 years old.
2007 ▫ Kim Jihyun (management and sales) and Ha Jinhong (production)
took the office as the CEO of Hite.
▫ Yoon Jongwoong took the office as the CEO of Jinro.
▫ Yang Injip took the office as CEO of the Jinro Japan.
▫ Jinro launched a high quality 100% pure rice distilled Soju named
‘Ilpoom Jinro’.
▫ Hite launched a new product ‘S’ beer, draft beer ‘Max Draft’ and
re-launched a premium black beer ‘Stout’.
▫ Hite-Jinro group announced the new ‘Ethics Management’ policy.
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▫ Lee Changkyu took the office as the vice chairman of the group.
▫ Hiscot launched ‘Kingdom’ 12 and 17 years old.
▫ Established a new corporation in China, ‘The Hite-Jinro group.
China’ and Lee Chungsu took the office as the CEO.
2008 ▫ Jinro ,ranked No.1 in the international distilled market for 7 years.
▫ Hite participated as the official sponsor of the Korean Soccer
Association.
▫ Jinro launched the 1st seasonal Soju containing the deep water,
Chamisul fresh summer, a Soju made of the deep water, Jinro J
and Jinro Donguibogam Bokbunjajoo;Herbal wine.
▫ Jinro Japan celebrated the 20th anniversary of its establishment.
▫ Jinro Ilpoom Jinro, Maehwasu and Chamisul fresh won the Grand
Gold, the Silver and the Bronze respectively at the
Monde Selection.
▫ Established the holding company system. (holding company: Hite
Holdings, Business company: Hite)
▫ Hite proclaimed GMO Free for the first time in the Korean
alcoholic beverages industry.
▫ Seoksu and Puriss launched edible deep water, Aqua Blue.
▫ Jinro and Hite ranked No.1 in NCSI (National Customer
Satisfaction Index) for 11 and 9 consecutive years, respectively.
▫ Held the 9th Hite Cup Ladies Professional Golf Championship.
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2009 ▫ Hite joins as a new member of 1 billion USD sales company.
▫ Establishes a Group Baduk(Korean checker game) team.
▫ Reinforce supply installations at Jeonju Plant.
2010 ▫ Introduce group ERP system.
▫ Jinro launches Makgoli and 10 years old ‘Tarudashi’ Soju in
Japanese market.
▫ Hite launches trend-leading beer ‘Dry Finish D’.
▫ Ilpoom Jinro award Grand Gold at 2010 Monde Selection.
▫ Ranked as No.1 in the global distilled spirits market for
consecutive 9 years.
2011 ▫ Group qualifies for the ‘Greenhouse Gases Inventory Certificate’.
▫ Launches Korea’s first-ever limited edition of Max Special hop.
▫ Hite-Jinro group as a single business entity was launched.
officially.
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▪ Group Vision
To the World-Class Global Company of Alcoholic beverages
with Pride and Responsibility - Represent Korea
No.1
Company
No. 1 Company committed to keeping the highest quality
The Hite-Jinro, the no.1 alcoholic beverage company in Korea is continuously
running on the road of a true leader toward the vision of a global company that
pursues the humanized balance between alcoholic beverages and life/culture.
National
Company
True National Company places customer’s satisfaction as a top
priority
The Hite-Jinro has been enjoying frim stand on the ground of customer’s love. HiteJinro Group is well aware that without customer’s unchanging love, today’s HiteJinro Group wouldn’t have existed. Our love and appreciation of devoted customers
is to offer better products and become a better company.
Global
Company
Global Company with Creativity and Trust
Hite-Jinro intends to become a global company, overpassing current reputation as
the No.1 company in domestic market. The entire team is doing their best at this
very moment to change today's dream to tomorrow’s reality.
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▪ Hite brewery Overview
The first beer company in Korea
□ The First Beer Company in Korea Established in 1933
Established in 1933, Hite, the first beer brewing company in Korea, celebrated it’s 79th anniversary of the establishment in
2012. Hite opened to the public in August 1973. It has accomplished a net income of over 10 billion KRW(Korea Won) for
the first time in 1999 and in 2002, accomplished the sales of 100 billion KRW, achieving the appearance of a blue-chip
company.
□ Hite-Jinro GROUP Established in 2005
Hite has achieved a high-speed growth amid the fierce competition with foreign alcoholic beverages companies. It became
one family with Jinro; the No.1 domestic Soju company in July 2005. It then led to the birth of the largest general alcoholic
beverages company in Korea. Hite, having the full-scale synergy effect with Jinro, is committed to meet the mid-andlong-term goals to create a new corporate culture and to become the best alcoholic beverages specialized company in Asia.
□ History of Numerous New Records
Hite has created a new history with the products that leads the trend. Hite is the first non-thermal-treatment beer in Korea,
made of 100% natural rock-bed water. Max, the delicious beer is the only 100% malt beer in Korea. S beer is the first beer
in Korea that contains fiber. Stout is the only black beer domestically produced. And Max Draft, the first brand contained in
the stainless keg in Korea. These are just some of the examples that shows Hite has always produced the best products
consumer wants.
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No.1 Beer Success Myth
□ No.1 in Beer Industry in 1996
Hite, which held 30% of the market share until the mid 90’s has transformed itself with customer first management, which
cares for customers with enterprising and active spirits, escaping from the past conservative management style. Hite, made
of 100% natural rock-bed water and created by endless researches and effective brand strategy was ranked No.1 in 1996.
Three years after the launch, it broke the wall of market shares by 50% in 1999, amid the fierce competition with foreign
alcoholic beverages companies, thereby continuously expanding the market.
□ No.1 in NCSI for 9 Consecutive Years
Hite was selected as the No.1 company in beer section at the NCSI (National Customer Satisfaction Index) in 2008 and
maintained its No.1 ranking for 9 consecutive years. NCSI, developed by the Korea Productivity Center and Michigan
University in the US, and directly evaluated by customers, is the best evaluation system in Korea that measures product
competitiveness and customer satisfaction.
□ Hite Joined the Net Sales 1 Trillion Club For the First Time in the Domestic Alcoholic beverages
Industry
Hite, currently the No.1 domestic beer company, passed the net sales of 960 billion KRW in 2007. In 2008, it achieved a
higher level of accomplishment by joining the 1 trillion net sales club for the first time in the domestic industry of alcoholic
beverages. Strong product competitiveness of Hite which accomplished the sales of 20 billion bottles as a single brand for
the first time in Korea, and its brand power acknowledged in the international markets enabled these excellent results.
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▪ Products of Hite Brewery
Live with passion
Representative Beer in Korea
- Hite
Hite beer
IBC 2012 Silver
AIBA 2012~13 Silver
Monde Selection 2012
Gold
Think of Consumers!
Hite is the first non-thermal treatment beer in Korea.
Hite introduced the ‘Brand Keeper System’. Its Hama
Can was specifically developed for the mouth structure
of Korean customers, and introduced the thermometer
-sensitive mark for the first time in Korean domestic
beverage industry. Through such continuous passion
and efforts on the renovation of its products, Hite fulfills
customer’s satisfaction.
▫ ALC %: 4.5%
▫ Container / SKU / Vol / LPP/ LPC
1) Bottle: 640㎖x12btls @ 56case / 1,300case
500㎖x12btls @ 70case / 1,550case
2) Can : 500㎖x24can @ 56case / 1,450case
355㎖x24can @ 80case / 2,100case
250㎖x24can @ n/a / 2,300case
3) Pet : 1,600㎖x6btls @ n/a / 1,300case
1,000㎖x12btls @ n/a / 1,024case
4) Draft : 20,000㎖x1keg @ n/a / 600keg
▫ Price proposition: variable according to the market
(To be discussed further)
▫ Expiration date: 1 year after the date of production
*Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)
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Live with passion
The first-ever all malt beer in
Korea, Delicious Beer - Max
Max beer
European Beer Star 2012
Bronze
IBC 2012 Bronze
AIBA 2012~13 Bronze
Gold
The Only 100% Malt Beer in Korea!
Rich taste with 100% malt and ample, pleasant scent of
Cascade hop. Its more expensive than general aroma
hop, but it's worth it for this well harmonized beer.
Delicious Beer!
New savory and smooth flavors harmonizes perfectly
with various kinds of foods. Delicious beer, verified by
numerous consumer test, makes the food more
delicious.
▫ ALC %: 4.5%
355㎖x24can @ 80case / 2,100case
3) Pet : 1,600㎖x6btls @ n/a / 1,300case
1,000㎖x12btls @ n/a / 1,024case
4) Draft : 20,000㎖x1keg @ n/a / 600keg
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Live with passion
The Ultimate Coolness in beer
- Dry Finish D
Dry Finish D beer
IBC 2012 Bronze
AIBA 2012 ~13Bronze
Taste its unique Coolness!
Dry Finish D, with its improved refreshing aroma and
unique bottle shape, proved to be the most favored and
trendy beer in Korea among 20’s. Using specially
Gold
cultivated dry yeasts, Dry Finish D keeps its sharp,
refreshing and cool taste from the moment you drink it
to the moment you swallow it.
▫ ALC %: 4.8%
355㎖x24can @ 80case / 2,100case
3) Pet
: 1,600㎖x6btls @ n/a / 1,300case
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Live with passion
S beer
The first fiber containing beer in
Korea – S
Cleaner Taste with Fiber!
S Beer, the first premium beer containing fiber in Korea,
has changed the concept of beer. S Beer contains 0.5g
fiber per every 100㎖ and it has a smooth and clean
taste.
Icon of New Style Leader!
From the refined label design reflecting the newest
trend and cool bottle in emerald color, to the logo type
in the shape of beautiful body line and convenient twist
cap, it is the icon of the trend setter, symbolizing young
and progressive style.
▫ ALC %: 3.8%
3) Pet : 1,600㎖x6btls @ n/a / 1,300case
1,000㎖x12btls @ n/a / 1,024case
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Live with passion
Stout beer
The first and only dark beer
brand in Korea – Stout
More Froth!
What determines the taste of beer is malt! Our new
Stout uses high-quality legitimate black malt for a richer
taste and deeper foam.
Meet the Beauty of Black Label!
The black label of Stout where the black color
symbolizes black beer and the gold color of the eagle
shape are well matched. Show your own style and
value in a trendy way with Stout.
▫ ALC %: 5.0%
3) Pet : 1,600㎖x6btls @ n/a / 1,300case
1,000㎖x12btls @ n/a / 1,024case
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Live with passion
Clean Skin beer
Premium Beer
Clean-skin
Natural beer!
Clean skin beer, one of our premium range beer
without preservatives aims to be natural beer only with
the pure bouquet of selected hop and barley.
Good balances with various selection of foods!
Brewed by Korea’s Leading brewery Hite, Clean Skin
beer is a full strength beer with diverse character.
With sophisticated and refined flavor, this refreshing
alcoholic beverage can be enjoyed either on its own or
as an accompaniment to a broad variety of foods.
▫ ALC %: 4.5%
▫ Price proposition: Variable according to the market
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Live with passion
Hite Zero NAB (Non-Alcoholic Beverage)
Anytime, Anywhere, Anyone
Enjoy Hite Zero
The 1st Korean Malt Beverage created through HiteJinro’s 80year’s of brewing craftmanship
Hite Zero which delivers the crispy froth and smooth
swallow of the beer is first-ever non-alcoholic beverage
in Korea made by Hite-Jinro’s 80 years brewing knowhow.
Enjoy the party with 0% alcohol
Delivering the typical refreshing aroma of the beer, Hite
Zero is a alcohol-free malt beverage that can be
enjoyed by anybody with no stress of alcohol.
Highest quality European Aroma Hops
Using only the highest quality European Aroma Hops,
and first drop of worts, Hite Zero boasts of its rich taste
and bouquet of barley.
▫ ALC %: 0.0%
1) Can: 355㎖x24can @ 40case / 2,100case
▫ Price proposition: Variable according to the market
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▪ Jinro Overview
Representative Korean Soju Company
□ Pure National Company Established in 1924
Jinro Soju is indeed a pure national spirits company that has endured both joyful and sorrowful moments of all Korean
customers. Jinro, established in 1924 with a pure national capital, is a proud company that has grown as a team, and as a
great name in Korean refreshments alcoholic drinks business.
□ Jinro, No.1 player in Domestic Soju Market since 1970
Jinro, born in 1924, ranked No.1 in domestic Soju market in 1970 after enduring fierce competition among
Soju companies and since then, Jinro has dominated the market for 40 years. In 1998, Chamisul, considered to be the best
brand in the domestic Soju market ever since, was launched, which laid the foundation of the re-takeoff of the company.
Chamisul Fresh launched in August 2006 and Jinro J, launched in September 2008 are carrying on the genealogy of
representative Korean Soju.
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No. 1 Spirits in the World
□ 10 Years after Chamisul launching, achieved the total sales of 14 billion bottles
Chamisul, launched in October 1998, celebrated its 10th anniversary and has made an epoch of total sales which reached
total volume of 14 billion bottles in 2008. It is because of the clear and clean taste of Jinro Soju distilled from a purely
distilled spirits and its distinctive product selling power. As well as 85 years craftsmanship and advanced technology, it has
been recognized successfully among many customer not only in Korea but also throughout the whole world.
□ Various international spirits awards competition acknowledged Jinro’s distillation technology
to be on an international level
Maintaining No.1 ranking in the international distilled spirits market for 7 consecutive years, being No.1 player in the
Japanese Soju market for 7 consecutive years, winning Gold Prize in 6 sectors at the 11th International spirits Fair,
winning Gold Prize in 8 sectors at the 18th Monde Selection, winning Grand Gold to Ilpoom Jinro at 2008 Monde
Selection, and winning another Grand Gold to Jinro Donguibogam Bokbunjajoo at 2009 Monde Selection, all these
awards proves the internationally renowned reputation of Jinro’s distillation technology and craftsmanship.
□ Soju registered in the Merriam-Webster university Dictionary in 2008
Jinro has also been gaining public favor in the international market, and in 2008, the record-breaking performance
of Chamisul, in particular, has enabled Soju to be registered at the Merriam-Webster Dictionary; the most prestigious
dictionaries in the US. This officially proves that Korea is indeed the home of Soju.
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▪ Products of Jinro
Live with passion
Synonym for clean Soju
- Chamisul Classic
Chamisul Classic Soju
SWSC 2011 Silver
IWSC 12 Bronze
11 Silver
Monde Selection 12 Silver
Jinro's Chamisul Classic is the first pure and clean Soju
filtered four times with charcoals made from bamboo.
This filtration method eliminates any harmful substances
or impurities leaving only the clean and smooth taste of
Soju. Chamisul Soju brand is a legend in Korea for its nu
mber sold in the shortest amount of time in all brand cat
egories.
▫ ALC %: 20.1%
1) Bottle: 350㎖x20btls @ n/a / n/a
360㎖x20btls @ n/a / 1,250case
2) Pet : 1,750㎖x8btls @ 50case / 1,250case
3) Pack: 200㎖x40packs @119case / 1,344case
4) Pocket: 200㎖x20btls @ 119case / 1,344case
(Variable according to the storage conditions)
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Live with passion
More clear and clean Soju
- Chamisul
Chamisul Soju
SWSC 2011 Gold
2012 Bronze
IWSC 11~12 Silver
Monde Selection 11~12
Silver
Boasting of rich mineral contents and pure and clean ta
ste, this natural alkaline Soju is refined with charcoals
made from 3-year old bamboos grown in a clean zone
of Mt. Jiri and southern coast of Korea. Milder version
to Chamisul Classic, Chamisul is made with the natural
sweetener from Finland for a cleaner and refreshing tas
te. Additionally, the innovative Soju making technologie
s enhance the effect of the natural bamboo charcoal ref
inement processes resulting in even more “Fresh" Cha
misul.
▫ ALC %: 19.0%
1) Bottle: 350㎖x20btls @ n/a / n/a /
360㎖x20btls @ n/a / 1,250case
2) Pet : 1,750㎖x8btls @ 50case / 1,250case
3) Pack: 200㎖x40packs @119case / 1,344case
4) Pocket: 200㎖x20btls @ 119case / 1,344case
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Live with passion
Sodal Soju
Sweet Soju that fits to everyone’s taste
- Sodal
The Soju: Borne with 89 years craftmanship to
everyone’s taste!
Through Hite-Jinro’s professional craftmanship in Sojumaking, Sodal, with its 16.9% ABV, has a uniquely
smooth flavor and silky swallow that just fits to
everyone’s taste in every moment. ‘Sweet it is’ – Sodal
Interesting package artwork and good ingredients!
Sodal, with its improved quality achieved from clean
bamboo charcoal filtration method using only the most
clean bamboo from Namhae:Southern Clean Zone and
taking advantage of selected xylitol to give a ‘kick’ to
the whole flavor, has also strengthened its unique
brand identity by adopting light orange-colored cap,
calligraphic font and also by interpreting Jinro’s key
brand image ‘Toad’ into a whole new different style.
▫ ALC %: 16.9%
▫ Container / SKU/ VOL / LPP/ LPC
1) Bottle: 360㎖x20btls @ n/a / 1,250case
* Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)
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Live with passion
Jinro 24 & Jinro 25
Global Soju – Jinro 24 & 25
Our product Jinro series is produced and marketed solely
for international consumers. While it can be enjoyed on it
s own, product Jinro 24/25 is used widely as a base for v
ariety of popular and trendy cocktails. Produced from the
finest natural ingredients and best Soju making "know-ho
w", Jinro is a perfect balance of pure, clean flavor with sm
ooth finish. This distilled specialty, distinguished by its yell
ow label has a neutral composition which lends itself perf
ectly to fresh fruits, juices and mixers. Its alcohol content i
s just enough to give a "kick" to your favorite cocktails but
mild enough for an extended drinking experience.
▫ ALC %: 24.0% & 25.0%
750㎖x12btls @ n/a / n/a
700㎖x12btls @ n/a / n/a (Jinro 25)
1,750㎖x8btls @ n/a / n/a
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Live with passion
Aged Premium Soju
- Ilpoom Jinro
Ilpoom Jinro
Ilpoom Jinro is a 10YO distilled Soju with 23% abv by
using the traditional Soju making method that ferments
SWSC 2011 Silver
2012 Gold
and distill pure rice. Ilpoom Jinro, made by the best
technology of honorary Korean Soju company Jinro is
created for the customers who want the best quality Soju.
IWSC 12 Grand Gold
Grand Gold
▫ ALC %: 23.0%
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Live with passion
Substantial Plum wine with
reasonable price – Maehwasoo
Maehwasoo
Jinro's Maehwasoo is a refined plum wine made from
green plum extract processed in special freeze filtration
system resulting in clean and smooth liquor. Unlike most
SWSC 2011 Silver
2012 Bronze
plum wine, which can be too sweet and too strong,
Jinro's Maehwasoo, has a very subtle sweetness and
light plum flavor that is not too overbearing. While most
plum wines are known to be highly priced, Maehwasoo is
Silver
reasonable in price so everyone can enjoy the flavor and
the benefit of the plum wine.
▫ ALC %: 14.0%
1) Bottle: 375㎖x20btls @ 54case / n/a
300㎖x20btls @ n/a / n/a
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Live with passion
Mystique of Oriental wine
- Jinro Bok Bun Ja Joo
Jinro Bok Bun Ja Joo
Jinro Bokbunjajoo is a raspberry wine made from 100%
raspberry and medicinal herbs. Along with Jinro’s patente
SWSC 2011 Bronze
d fermentation technology and filtration system, Jinro Bok
bunja‘s finest ingredients are ripened via authentic red
wine producing method to bring out the rich bouquet and
natural flavors of the ingredients. Traditionally, Bokbunja
Gold
wine is said to have additional benefits of preventing
hypertension and promoting blood circulation.
▫ ALC %: 15.0%
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Live with passion
Jinro Makguli
New Korean wave in wine,
Rice Wine – Jinro Makguli
Jinro Makguli is a rice wine made from 100% Korean
rice and purest spring water. The pure and finest ingredie
nts along with traditional Makguli making artistry makes
Jinro Makguli one of the best tasting rice wine in the mark
et. Jinro Makguli contains 0% preservatives and with pate
nted H.T.S.T. technology, Jinro Makguli has a longer shelf
-life than other competitive brands.
▫ ALC %: 6.0%
1) Pet: 750㎖x20btls @ 48case / 830 (White)
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Live with passion
Jinro House Wine
New Taste - Jinro House Wine
Jinro House Wine which captivated the taste of Korean
customers for the last 40 years has been re-launched
in February 2009. Pure grape wine liquid from Spain
gives a cleaner and clearer taste.
▫ ALC %: 10.0%
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▪ Products of subsidiaries / Seoksu & Puriss
Containing only the Purest Water
Seoksu & Puriss is a new company established in 2006. Seoksu is ranked No.1 in the domestic natural mineral
water market. It is produced Cheongwon-gun Chungcheongbuk-do; one of the three mineral spring areas in the
world. Puriss is a healthy and delicious spring water that contains calcium, magnesium and other healthy minerals
in balance. In addition, Aqua Blue , a premium deep sea water, is 100% chemical-free clean water , taken from the
deep East Sea at 3386ft, an area that the sunlight does not reach. Diamant is a high-quality premium carbonated
water with a clean and fresh taste. Seoksu & Puriss, is currently exported to 18 countries in the world, including
Japan and the US.
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▪ Products of Subsidiaries / Imported Spirits
Excellent Taste and Quality
Hite-Jinro group also has many strengths in imported spirits categories such as Scotch whisky and wine. With
the launch of Lancelot in September. 2002, the crystal of the best blending by The Edrington Group; the
reputable high-quality whisky making company in Scotland, Hite-Jinro made its own inroads in super premium
spirits market. Our endeavor to take the market is continuing with new Scotch product Kingdom in November
2007. Hite-Jinro devotes itself to reach the summit of the whisky market. In particular, the entire product family of
Kingdom (12, 17 and 21 years) won the Silver Medal at the 2008 IWSC. In addition, since May 2004, Hite-Jinro
has introduced high-quality Californian cult wine, including Silver Oak, Barnett, Chimney Rock and Rutherford
Hill, and in October 2007 it launched the famous Laboure-Roi; a 170 year old traditional European wine maker.
32
▪ Other subsidiary companies
Hite Distillers
/Alcohol
Hite Distillers
: A local company located in
Jeonra-do, specialized Soju
making company with 50
year history, produces Hite
Soju.
It also produces Bobae Soju
Pet, Chindo-mono gatari, an
export product and Mi-in.
Hite Alcohol is an alcohol
producing company that pro
duces 95% of fermented
alcohols using many ingredi
-ents such as rough malt,
brown rice, tapioca, sweet
potato, unhulled malt, and
refines roughly distilled alco
-hol.
Hite industry
Hite industry whose main bu
-siness is bottle glass manu
-facturing and label printing is
a leader among packaging
material industry.
Hite industry, with the laboremployer culture in harmony,
co-existence, continuous tec
-hnology development and
process improvement, is com
-mitted to secure the highest
level of productivity in the
industry.
Hite
Development
Blue Heron Golf Club
: Currently being managed by
Hite Development, is recognize
-d as one of the most beautiful
golf clubs in Korea.
Its clean image of the nature,
considerate service, harmony
among nature, culture and
sports makes it a true superior
natural gem.
East Course has a European
strategic mood, while the West
Course has a magnificent and
aggressive feel. The Club
House feels as though the
nature and art is harmonized
which doubles the pleasure of
playing golf.
Jinro Soju
Jinro Soju
: Located in Masan-si, a clean
city of Gyeongsangnam-do,
was first established in August
2007. It was developed in
order to take charge in
producing export -ation spirits.
Currently, products of Jinro
Soju are exported to 50
countries
in
the
world,
including South East Asia and
Europe.
33
▪ Research and Development
Continuous Quality Development
Established the Institutes for the first time in the domestic beverages industry
Jinro established the Institute of Alcoholic beverages in 1973 for the first time in Korea in order to actively deal with
the ever-diversifying and upgrading consumer's taste. The institute of Jinro is a brain that has researched and
developed the representative products such as Chamisul and Jinro J, and it has been the Mecca of Korean Industry
of Alcoholic beverages.
Developed an analysis method using the high-tech device
The Central Institute of Hite, since its establishment in 1993, has conducted development of various new products
and researches on microorganisms and yeast. In particular, The Institute is devoted to improving product quality
through the development of the analysis method using high-tech devices, process enhancement and strict quality
management. In addition, the Institute is promoting the development of good quality yeast by using biogenetic
engineering technology, as well as the future yeast bank. To the Broader World.
34
▪ Group CSR Activities
Our Nation, Our Nature, Clean Campaign
Hite carries out Our Nation, Our Mountain, Clean Campaign every fall on
major paths of mountains located in the metropolitan area, including
Namhansan, Inwangsan and Cheonggyesan. In this event, Hite provides a
trash bag and a souvenir for the mountain climber. In addition, Hite and
Jinro participated in the Packing Materials Reduction Agreement held at
Chosun Hotel in December 2008, taking an initiative in the Green Mileage
Campaign.
Various Sports Sponsorship
Starting from the 1st Hite Cup Professional Ladies Golf Championship, Hite
holds the tournament at the Blue Heron Golf Club located in Yeoju,
Gyeonggi-do every year. In addition, Hite manages a woman s Archery team
and a weight lifting team that has achieved a good record in various
domestic and overseas tournaments. In 2008, Hite decided to sponsor a
total of 3.2 billion KRW to the Korea Soccer Association over four years until
2012. It has also made an investment of 100 million KRW to Gangwon-do
Provincial Professional Soccer Team.
Ski & Snowboard Camp for University Students
Hite actively carries out cultural events for university students. Every winter,
Hite offers the ski Snowboard Camp for university students. We also
provides an opportunity to experience foreign spirits culture by managing
the HIPAM (Hite Publicity Ambassador).
Company Foundation Academy
In 2003 Hite opened the Hite Company Foundation Academy, a specialized
company foundation course for preliminary founders and the existing
managers of the draft beer bar. It has been providing theoretical and
practical training to them free of charge.
35
Hospital Donation to Kkottongnae
Jinro has carried out social contribution activities since 1980. In 1988, Jinro
constructed and donated to Ingok Jaae Hospital, and Kkottongnae in Eumseonggun Chungcheongbuk-do. In 1995, Jinro established the Nocheriandeuri Jaae
Hospital, a welfare institution for mentally or physically handicapped people in
Kottongnae of Gapyeong.
Smile Again Campaign to Help Children Suffering from a Serious Disease
In 2006, Jinro carried out various Smile Again events to give hope to children and
families suffering from fatal diseases such as heart trouble and tumors. Jinro also
supported Save the Children, a social welfare corporation, specializing in
children’s rights, as well as managing Smile Supporters and Smile Walking
Contest .
Cheonggyecheon Cultural Festival
From 2007 up to now, Jinro has been carrying out the Cheonggye Cultural
Festival with the Seoul Citizen every 1st and 3rd Saturday afternoon by arranging a
special stage at the Cheonggye Plaza in Seoul.
Official Sponsor of Baekje Cultural Festival
Jinro was selected as the official sponsor of the 55th Baekje Cultural Festival in
March 2009. Jinro, sponsored a total of 41 million KRW last year. It is expected to
support a total of 55.10 million KRW ads expenses, promotional vehicles and
alcoholic beverages for this event which will be held this coming October.
Sharing Love of One Drink Campaign
In March 2009, Jinro held an agreement ceremony at the Sharing Love of One
Drink campaign with the Community Chest of Korea. Jinro is expected to raise a
total of 50 million KRW and will donate 25,000 bags of rice purchased by the fund
to the Community Chest of Korea.
36
To the Broader World.
37
▪ Group governance hierarchy
Hite Holdings-Governance of Hite-Jinro Group
Hite-Jinro Group, in July 2008, has divided the existing company into the holding company, Hite Holdings, and the
business company, Hite. The establishment of the holding company has enabled the specialization and the
concentration on each investment and manufacturing sector. It has laid a foundation to increase the corporate value
and maximize the shareholder s value, by enhancing management performances. It utilizes corporate resources
through independent and specialized decision-making.
38
▪ Group Annual Report (’10~11)
Unit: Mil KRW
Note: Included in total is sales reports from all of domestic and overseas subsidiaries.
39
Thank You
Web: http://english.hiteJinro.com (English website )
Contact Mr Moon at 82-2-520-3212, 82-10-3440-9505
Address: The HITE
Hite bldg, 132-12 Cheongdamdong Gangnamgu, Seoul Korea
Address: Jinro Soju
Jinro bldg, 1445-14 Seochodong Seochogu, Seoul Korea

Company Introduction - Hite Jinro Group -

Transcription

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