Chikankari Beauty of White
Transcription
Chikankari Beauty of White
CHIKANKARI: BEAUTY OF WHITE BY NEHA SHARMA SUBMITTED TO NIFT IN PARTIAL FULFILLMENT OF THE REQUIREMENTFOR DEGREE OF MASTER OF DESIGN FACULTY MENTOR PROF. KUNDALATA MAM NATIONAL INSTITUTE OF FASHION TECHNOLOGY MUMBAI 2013-2015 I DECLARATION The work in this project titled “Chikankari: Beauty of White” is authentic and original and outcome of my research. The project was carried under the guidance of Prof. Kundalata Mishra. No portion of this work has been submitted in support of an application for another degree/ qualification to NIFT or any other university or professional organisation. SIGNATURE Place Date II NATIONAL INSTITUTE OF FASHION TECHNOLGY MUMBAI Chikankari: Beauty of White Neha Sharma M.Des. 2013-2015 Submitted by Ms Neha Sharma to NIFT in partial fulfilment of the requirements for the degree of Master of Design of the National Institute of Fashion Technology at New Delhi and hereby certify that in the judgment of the following members of jury it is worth of acceptance: Name Institute/ Organization Remarks regarding fulfilling further requirements, if any: - Signature of CC - Design Space Date: III Signature & Date ABSTRACT The research paper has been developed by taking “Chikankari – Beauty on White “ as its main centre of focus, where its existence over the time is being studied with the different evolution it has shown in its products. Chikankari is a distinctive integral part of Lucknow culture. In India it is believed that Chikan embroidery may have existed from times immemorial. It is said that Noor Jahan brought this craft to India and later it was whole-heartedly adopted by the Nawabs of Lucknow. Thus it became a part of the culture of Lucknow. The paper describes how it has been a centre of attraction for the whole world during the times. Throughout the history of Indian textile, the embroidery work on clothes was a common feature. In ancient and medieval periods embroidery may have been more popular among the elites but in the present age it is common even among the masses. Because of which nowadays the market is flooded with coarsely executed work and thoughtless design diversifications which has eroded the sensibility of the craft. The implementation of this research will increases the need of chikankari in a totally new unexplored and most demanded sector using various designing channel which can reach consumers globally. It provides a general understanding of change and explorations done in the chikankari products and how it is being perceived in today’s fashion world.it also tends to find out the factors by which they are influence to set a definite market for the product. KEYWORDS: Elegant, fine, extravagant, global presence, coarsely designs, elite class IV ACKNOWLEDGEMENT I would like to express my sincere gratitude to Prof. Kundalata Mishra, for her guidance, valuable advice, encouragement and sustained interest throughout my preparation and the completion of the thesis. I also want to thank my entire department faculties, especially Prof. Sharmila Dua for her motivation and insights which helped me to complete my project. I want to convey my deepest regards to Mr. Ayyub Khan for his great contribution and help. I would also like to show my appreciation for all the respondents and interviewees for their assistance in completing the questionnaire; their feedbacks and suggestions remains to be valuable. Most importantly, I would like to express my deepest gratitude to my family and friends for their patience and support throughout this work. V TABLE OF CONTENT CHAPTER 1 1. INTRODUCTION…………………………………………………..…..1 1.1 STATEMENT OF PURPOSE……………………………………2 1.2 OBJECTIVE……………………………………………………….2 1.3 SCOPE SIGNIFICANCE………………………………………….2 1.4 LIMITATION………………………………………………………..3 CHAPTER 2 2. REVIEW OF LITERATURE 2.1 AN OVERVIEW OF EMBROIDERY CLUSTERS IN INDIA……5 2.2 INTRODUCTION……………………………………………………6 2.2.1 A BRIEF OF CHIKANKARI…………………………………7 2.2.2 CHIKAN AS AN EXPORT INDUSTRY……………………7 2.2.3 CHIKAN IN GLOBAL WORLD…………………………….8 2.2.4 DESIGNER INTERVENTIONS……………………………9 2.2.5 CHANGES TAKING PLACE………………………………9 2.2.6 CHANGES IN FAVOUR……………………………………10 2.2.7 PROBLEMS………………………………………………….10 2.2.8 THE INNOVATIONS AND EXPERIMENTATIONS IN CHIKANKARI………………………………………............11 CHAPTER 3 3. RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS……………………………………………13 3.1.1 PRIMARY DATA COLLECTION………………….………...14 3.1.2 SECONDARY DATA COLLECTION……………….………15 CHAPTER 4 4. DATA STUDY AND ANALYSIS………………………..…….16 4.1 INTRODUCTION……………………………………………..………17 4.2 LUCKNOW: CITY OF NAWABS………………………..…..……...17 4.3 GEOGRAPHICAL COVERAGE……………………………………18 4.4 CHIKANKARI GI……………………………………………………..18 4.5.1 MEANING…………………………………………………..…19 4.5.2 CHIKANKARI IN LITERATURE………………………….…19 4.5.3 CHIKANKARI: A BRIEF TRAVELL THROUGH TIME……21 4.5.4 RAW MATERIALS……………………………………………25 4.5.5 PROCESS OF MAKING………………………………………26 4.5.6 CHANGES IN TRADITIONAL PRACTICE…………………..28 4.5.7 THE TECHNIQUE/ TYPES OF CHIKANKARI STITCHES..28 4.5.8 MOTIFS AND THEIR INSPIRATION………………………35 4.5.9 MOTIFS……………………………………………………….36 4.6 TRADITIONAL LAYOUT PATTERN OF MOTIFS………………42 4.7 DESIGNERS INTERVENTIONS……………………………..……43 4.8 ARTISANS AND NGO………………………………………………44 4.9 .PRESENT SCENARIO……………………………………………..46 4.10. COMMERCIALISATION AND CHIKANKARI…………………..47 4.10.1 COMMERCIALISATION AND ARTISANS…………….47 4.10.2 COMMERCIALISATION AND MARKET SCENARIO …48 4.11. MARKET STUDY………………………………………………….49 4.11.1 STATE MUSEUM LUCKNOW: OLD SAMPLES………..50 4.11.2 VISUAL ANALYSIS OF MARKET (LUCKNOW )………52 4.11.3 VISITS TO MUMBAI MARKET…………………………...54 4.11.4 CONSUMER STUDY……………………………………...55 4.11.5 MARKET FINDINGS………………………………………56 CHAPTER 5 DESIGN DEVELOPMENT 5. DESIGN BRIEF………………………………………………………..59 5.1 CURRENT TREND ANALYSIS 2015: SUMMER SPRING…...60 5.2 MOOD BOARD……………………………………………………62 5.3 CLIENT PROFILE……………………………………………….…63 5.4 DESIGN DEVELOPMENT CONCEPT………………………..…64 5.4.1 DESIGN EXPLORATIONS…………………………………64 5.5 FINAL DESIGNS………………………………………………...…66 5.6. FEEDBACK AND REVIEWS OF DESIGNS……………………81 CHAPTER 6 6.1 CONCLUSION………………………………………………………83 6.2 FURTHER RECOMMENDATION…………………………………83 REFERENCES…………………………………………………………………85 LIST OF TABLES………………………………………………………………87 LIST OF FIGURES………………………………………………..……………88 LIST OF PLATES………………………………………………………………89 ANNEXURE 1……………………………………………………..……………91 ANNEXURE 2…………………………………………………………..………93 ANNEXURE 3………………………………………………………………...…94 CHIKANKARI “beauty of white ” Presented by : Neha Sharma Faculty Guide : Prof. Kundalata Mishra PROBLEM STATEMENT • Chikankari is the intricate art of doing fine and delicate embroidery on cloth by hand which is facing commercialization because of its great demand from domestic as well as from the foreign market which is indirectly effecting the quality of embroidery present in the market. Eventually the sophistication from the embroidery has been lost. OBJECTIVES • To make an effort towards preservation of the art of chikankari from losing its identity by contemporizing the craft. • To identify the market and to study the available products in various categories in terms of quality , finishes , designs , colors , etc. • To design and develop a collection of indo-western garment using traditional motifs . SIGNIFICANCE OF THE OPPORTUNITY • To create products which depicts identity of chikankari through its visual appearance using traditional motifs and creating forms that speaks of its value and priceless dedication done on detailing • So that the craft is envisioned as creative fine art . • Creativity and composition is at its best to depict the beauty of craft in the authentic form • So that the consumer should feel the worth of having the product. RESEARCH METHODOLOGY PRIMARY PHASE 1 SECONDARY PHASE 4 QUALITATIVE QUANTITATIVE ONLINE (Visual analysis) LIBRARY PHASE 5 INTERVIEW SURVEY OBSERVATION (MANUFACTURERS, DESIGNERS, STORE AND MARKET VISITS) INTERVIEW SURVEY OBSERVATION (SPECIFIC CONSUMER, CRAFT LOVERS WHO WANTS TO BUY, AND GENERAL USERS) JOURNALS ARTICLES BLOGS BOOKS SALES REPORTS NIFT AND PUBLIC LIBRARIES MUSEUMS OF LUCKNOW AND MUMBAI DATA STUDY AND ANALYSIS INTRODUCTION • Word ‘Chikan’ is derived from Persian word ‘Chakin’ means making delicate pattern over fabrics. • Chikankari is an art worked with needle and untwisted thread of cotton on sheer fabric. • Helpful in cooping up the heat and dirt of summers • The chikankari embroidery of Lucknow is registered under GI (2008) CHIKANKARI OF LUCKNOW ( AVADH) • Chikankari is an embroidered craft that is known for its sheer excellence of skill and play of textures. • It is essentially in shades of white. • Its an amalgamation of transparency and opacity • Its known for its delicacy , evenness minuteness and even for its subtle appearance HISTORY OF CHIKANKARI • Chikankari dates back from the III century B.C. • Ajanta’s rock painting show early samples of chikankari embroidery, as few designs and motifs are similar even their pattern of placement is even at someplace. CHIKANKARI IN LITERATURE • In the third century B.C. Megasthenes wrote about ‘White flowered muslin worn by courtiers in reign of Chandragupta Maurya • It was subtle and rich in texture though colourless. • It is also believed chikankari was used in courts of Harshvardhan, where White signified Royalty and Sophistication • The prominent belief is that it was introduced by Noor Jahan in the Mughal courts in 1600 A.D. from where it went to Bengal and then it came to Nawabs of Avadh in 17th century and became a royal embroidery . Pottery of 6th century , considered as inspiration of Kangan and Keel Motif “TIMELINE OF ITS PRODUCT EVOLUTION” NAWABS LEFT LUCKNOW IN EARLY 19TH CENTURY CAME TO AWADH ( LUCKNOW AND FAIZABAD) MEGASTHENES WROTE FLOWERED MUSLINS BY INDIANS 3RD CENTURY B.C. 5TH CENTURY B.C. FLOURISHED MORE IN LUCKNOW UNDER NAWABS AND BRITISH RAJ FLOURISH IN CALCUTTA 15TH 16TH 17TH 18TH HAKOBA MILLS CHIKANKARI 1966 (GOLDEN PERIOD) 1990S - 1999 DESIGNERS INFLUENCE FASHION AND EXPERIMENT ATION 2000 2010 FUSION GARMENTS MUGHAL PERIOD 16TH – 17TH CHIKANKHARI SEEN IN AJANTA AND BAGH PAINTINGS INTRODUCED BY “NOORJAHAN” KURTA PYJAMA ACHKAN CHAPKAN CHAU GOSHIAS ( TOPIS) LEHENGAS ODHNIS KURTAS AND ANGARKHAS ,PRAYER CLOTHS AND SCARVES FOR LADIES WERE CREATED INCREASE IN DEMAND IN FOREIGN MARKETS TILL NOW Now its only practiced in Lucknow ‘the city of Nawabs’ which is known for its courtly manners music artistry and architecture. There are 2.5 lac people who are attached with Chikankari. PROCESS CUTTING STITCHING PRINTING EMBROIDERY FINAL STITCHING WASHING CHANGE IN TRADITIONAL PRACTICE OF SUSTAINABILITY • Printing done with synthetic indigo and emulsion of synthetic gum • Traditionally ‘Gerua’ a natural pigment that comes from earth was used for printing. • Bleaching was done with Goat dung , Reetha and Rehu (acidic salt extracted from the earth) • But now Bleaching powder , caustic soda , baking soda and washing powder are used CHARACTERISTICS Fabric – • Traditional Chikankari was embroidered on Muslin with a white thread. • After that work was started being done on other fabrics like Organdie, Mulmul, Cotton and Silk. • Presently all types of fabrics, namely Voile, Chiffon, Lenin, Khadi, Handloom cloth, Terry Cotton, Polyester, Georgette, Terry voile etc. • Threads - fine untwisted cotton or tussah silk threads are used. Embroideries 1. Flat Stitches (Subtle stitches that remain close to the fabric) 1. tepchi 2. Bakhia 3. Khatao 4. Gitti 5. Jamjira 2. Embossed Stitches (they give a grainy appearance) 1. Murri 2. Phanda 3 Net work ( Jali) (Created by thread tension, it gives a delicate net effect) Flat Style Bakhia1. It is done with satin or herringbone stich 2. It has opaque effect 3. It gives shadow appearance due to herringbone stich 4. It is done in two forms ulta bakhia and sidha bakhia Tepchi (running stitch) 1. Tepchi is occasionally done within parallel rows to fill petals and leaves in a motif, called ghaspatti. 2. Sometimes tepchi is used to make the bel buti all over the fabric. 3. A variation of tepchi is pechni and pashni. Khatao1. It is white on white applique work using paisley and floral patterns 2. It gives different opacity on different places of a fabric Gitti1. Mainly blanket stich with button hole stitch are done to create circular patterns in the form of wheel like motifs Janjira- 1. In Janjira only chain stich is used to create the outlines of motif 2. It is also used as filling stich Knotted Embossed Effect Murri• Murri is typically an oval shaped French knot that creates an embossed effect on the fabric. Phanda- • Phanda is another style of chikankari. It resembles millet and gives a raised effect as it falls under the knotted style • This stich is used to fill petals ,leaves ,etc. Jali Work• Jali work gives an effect of open mesh or net like appearance. • Sometimes it looks like drawn thread work or lace like .This effect is produced by pushing apart the warp and the weft yarns with the help of needle • Forming into tiny holes and are later tightened to give the cloth firmness and appearance of a net STITCHES AND THEIR INSPIRATION Chameli Phool ( Jasmine Flower) Bijli ( Ear Ornament) Murri (Puffed rice) Karan Phool (Elaborate Ear Ornament) Kauri (Conch) Dhaniya (coriander seeds) MOTIFS • Motifs generally tells about the association of people with the environment as motifs used depicts the flora and fauna . Crescent shape of moon, a rare motif which has a religious significance used for few outfits and prayer caps. Mountains Rivers • Tree of life made using various other motifs of chikankari and also represented as creeper of jasmine or other flowers. • Later it took the shape of Akheri (paisley ) Jasmine Lilies Fruit buds Grapes Peepal patta : Inspired by Pepal leaf which is a holy symbol for Hindus. • Lotus used in axis of circular patters and used as bels in borders ( gives cosmic balance) • As well as solar symbol for Hinduism • And for Buddhist it’s a symbol of Lord Buddha. Marigold and Lillie mostly used in repetitive patterns of bels. Turanj is a stylised papal leaf from Himalayan foothills, sacred for both Hindus and Buddhist. Akheri or paisley which is believed as representation of Mango. MOTIFS INSPIRED FROM ANIMALS AND BIRDS Fish or Mahi represented both in realist as well as symbolic form it is treated as goodwill and related with water means a symbol of life. Peacock symbolises divine force. MOTIFS INSPIRED FROM MUGHAL ARCHITECTURE • Jalis revealed the underneath skin or coloured fabric to give an accent of colour to alternate white of chikankari. • These jalis were also the parts of Islamic architecture. Java The seams and hems have java as a common motif . Other common motifs for seaming are fish and chevron (tara) which is a European motif. Daraz (joining applique seams) mainly done by using such motifs. TRADITIONAL LAYOUT PATTERN OF MOTIFS Lehriya pattern is most prominent where creepers run diagonally from right to left Serrated Arrangement of Buttis and akheris on the axis The flower creepers were flipped in orientation to show more continuous effects DESIGNERS INTERVENTIONS Designers like Abu and Sandeep, Manish Malhotra , Ritu kumar, Tarun Tahiliani , Sabyasachi always added a new charm to this elegant embroidery work as • New fusions are introduced by them. • They opened new doors for the embroidery to come out of its restricted technique of designing and develop a new and contemporary look. • Introducing designs or motifs having a fashionable touch of value addition like sequins, mirror work, zardozi etc., to satisfy fashionable crowd • New patterns of placing designs have been introduced . Colour story • In earlier times colour does not play any roles in chikankari embroidery as it was done with the royalty of White. • But now in modern time due to rise in demand and variety colour are brought in as design interventions. Umair Zafars collection Sandeep Khosla And Abu Jani Collection Chikankari revival collection made by them was focused on introduction of contemporary and beautiful patterns for placement of motifs over the garments. Abu and Sandeep were designers who took chikankari to a new extent in 1999 Their design collection mainly focused on developing ethnic wears from chikankari along with structured pattern Manish Malhotra’s collection from Mijwan “THE MAN CARES FOR THE WOMAN” Collection from designers act as a support for the chikankari artisans from backward regions of Lucknow ARTISANS AND NGO • As embroidery has gained one more aspect added to it with the changing time i.e. G.I. for chikankari of Lucknow . It has developed a self confidence among the artisans. • Increase in demand which will be good for both craft and craftsmen. • Fusions with the western garment will help in increase in foreign export sector which will help the craftsmen to be with craft and carry it forward. • Comitato, an italian company, is 10 years old customer of SEWA. • NGOs like SEWA, NEED along with the contribution of government organisations doing a great job in contributing in its marketing activities. MARKET STUDY OF CHIKANKARI Present scenario Traditionally, this was is found in ethnic wear for men and women , nowadays among the youth who wear lightly embroidered apparel over jeans and shorts. Impact of fashion and experimentation with designing has made chikankari to take a shift which resulted in certain changes like • Change of colour • Change in design of end products • Somewhat simplifications of motifs because of commercialisation but should not lead to disappearance of old traditional motifs. Market Scenario : Factors responsible for increase in Demand • Large domestic market as well as increase in export opportunity • High competitions among manufacturers • Variety in availability of raw material • Availability of designer work catalogue • Garments are available in all price ranges • Government support for promotion of craft COMMERCIALISATION AND CHIKANKARI THRUST ON QUANTITY COMPETITION FROM MACHINE WORK MANUFACTURERS ONLY FOCUS ON PROFIT COMMERCIALISATION DUBLICATE PRODUCTS FROM CHINA MARKETS CHEAP GOODS ARE PRODUCED TO MEET THE DEMAND EMBROIDERY WORK HAS BECOME COARSE AND ROUGH Disappearance of traditional motifs MARKET STUDY • • • • • Halwasia market Janpath market Manufacturers and suppliers ,Chowk market Street shops ,Aminabad State museum, Lucknow • • • • Craft exhibition : Khargar , CBD Belapur Linking road : Lucknawi crafts Andheri : Tirumala Fashion Mall Branded Stores : Max , Naveen Boutique , State Museum Lucknow : old product collections from Nawabs of Lucknow VISUAL ANALYSIS OF MARKET SAMPLES FROM LUCKNOW Chikankari at street of Lucknow ( Market : Aminabad And Chowk ) Chikankari at shops of Manufactures , exporters and Suppliers (Market Chowk, Janpath market ) Pieces for Rs. 150 / Rs. 250 Chikankari at design boutiques and shops Price Rs. 700 Price : Rs. 2500 / 2700 VISITS TO MUMBAI MARKET Craft Exhibition : Kharghar, navi Mumbai Bandra West: Lukhnowi Crafts ( Mr. Saif Rehman) Machine work of chikankari on thick kota fabric for tapping a new market of South India(Rs. 200) Fabric piece for Rs. 3500 Chikankari done on hakoba fabric Branded Stores ( Max , Sanskriti ) Top of Rs. 400 Look alike pieces are available at Rs 1200 CONSUMER STUDY CONSUMER STUDY : REVIEWS AND PREFFERENCES Women from • 2 metro cities : Delhi Mumbai • Lucknow • Others were covered and their response were collected on the basis of their age , marriage status, occupation, etc. AIM : Questionnaire was taken to know their perception about Chikankari and their association with it in several aspects 25 women 20 women Lucknow Mumbai Delhi Other( Bhopal, Ranchi,jaipur, ) 35 women 20 women 1 .They Know About 2. Price Analysis Chikankari… 20-24 500-1000 24-26 1000-3000 26-28 3000-6000 28 -30 5 90 4.5 80 4 70 3.5 60 3 50 2.5 40 2 30 1.5 20 1 10 0.5 0 0 6000-above 100 white 28-30 bright colours 26-28 indowestern pastels ethnic 24-26 black and white western 20-24 00 230 4 60 6 100 4. Women Preference On Chikankari 3. Colour choice Apparels DESIGN BRIEF • Designing Chikankari Indo Western Blouses which will redefine the beauty of chikankari according to the trend analysis. • Creating Blouse which are trendy and appealing according to the need of the modern female which will be fitted to their modern clothing needs. • Which aims providing modern women an opportunity to STAY, TRENDY carrying their love for chikankari with it. Indian As Well As Fusion Look For Both Casual As Well As Dressy Events. Young, Fresh, Chic Look With The Blend Of Tradition Mood Board : White on White CURRENT TREND 2015 : SUMMER SPRING Bollywood, On Ramps, On The Streets. Client Profile Category : Women's Wear Market : Semi Luxury and Luxury market Targeted Age : 20 – 30 Occupation : Student , Working Women Limitations • While conducting this research it could not be generalised as a whole segment of market. • As collection will be for females aging 20 and above so trends will be considered accordingly. DESIGN DEVELOPMENT CONCEPT • Designing a collection of indo-western crop top which could be wore with Indian as well as western garment. • The MUGHAL, BRITISH AND WESTERN influences have been considered while designing so as to keep the aura of chikankari all over the products. Design explorations FINAL DESIGNS Spec sheets design 1 NECK - Collar neck BUST- 34 inch ARM HOLE – 7.5 inch SHOULDER – 10 inch LENGTH – 15 inch WIDTH – 30 inch MOTIFS: Peepal Patta With Bels, Bel, Chameli Phool, Cost Sheet material cost quantity Total cost Cotton Mulmul Rs. 60 /- meter 2 120 Embroided buttons Rs. 8/- 4 32 Cotton Embroidery thread Rs. 15/- Loop 2 30 50 Block printing Rs. 50 / piece Embroidery labour cost Rs 1500/ piece 1 1500 Tailoring charges Rs.350 1 350 Dry wash Rs 100 Total 100 2082 Spec sheet design 2 MEASUREMENT FOR DESIGN 2 NECK – Boat Neck BUST- 34 inch ARM HOLE – 7.5 inch SHOULDER – 10 inch LENGTH – 15.5 inch WIDTH – 30 inch MOTIFS: Turanj With Bels, River, Bel, Chameli Phool, Kangan, Dhaniya Cost Sheet material cost quantity Total cost Cotton Mulmul Rs. 60 /- meter 2 meter 120 Cotton Embroidery thread Rs. 15/- Loop 2 30 50 Rs. 50 / piece Block printing Embroidery labour cost Rs 1500/ piece 1 1500 Tailoring charges Rs.350 1 350 Total 2050 Spec sheets design 3 MEASUREMENT FOR DESIGN 3 NECK – collar v Neck BUST- 34 inch ARM HOLE – 14.5 inch SHOULDER – 13 inch LENGTH – 14.5 inch WIDTH – 28 inch MOTIFS: River ,Hathkati Jali,Keel,Janjira Bel Cost Sheet material cost quantity Total cost Cotton Mulmul Rs. 60 /- meter 1.5 meter 90 Cotton Embroidery thread Rs. 15/- Loop 2 30 50 Block printing Rs. 50 / piece Embroidery labour cost Rs 1500/ piece 1 1500 Tailoring charges Rs.350 350 Total 1 2020 Spec sheets design 4 MEASUREMENT FOR DESIGN 4 NECK – collar V Neck BUST- 34 inch ARM HOLE – 14.5 inch SHOULDER – 13.5 inch LENGTH – 14 inch WIDTH – 32 inch MOTIFS: Akheris , Bels with akheris, Bels Cost Sheet material cost quantity Total cost Cotton Mulmul Rs. 60 /- meter 2 meter 120 Cotton Embroidery thread Rs. 15/- Loop 2 30 50 Block printing Rs. 50 / piece Embroidery labour cost Rs 1500/ piece 1 1500 Tailoring charges Rs.400 400 Total 1 2100 Spec sheets design 5 MEASUREMENT FOR DESIGN 5 NECK – Boat Neck BUST- 34 inch ARM HOLE – 13.5 inch SHOULDER – 14.5 inch LENGTH – 15 inch WIDTH – 60 inch MOTIFS: Ghaspatti, janjira bel, mahi(fish) Cost Sheet Material Cost Quantity Total cost Butter Crepe Rs. 90 / meter 2 meter 180 Buttons Rs. 10/ - 10 100 Tailoring Rs. 450 450 Embroidery labour cost Rs. 1500/- 1500 Cotton Embroidery thread Rs. 15/- Loop 2 30 Block printing Dry clean Total Rs. 50 / piece 50 Rs 100 100 2380 FURTHER RECOMMENDATION • Various other aspects of chikankari has not been seen as the research was more focused on motifs over apparels compared from present scenario with the old founded samples. • So there could be another of such research compared with other embroideries like Kasuti which has been mechanised, so what could be if such a beautiful samples developed with such a hard work is converted into machine work. • There could be more scope of explorations done with the designs materials which could be used with chikankari which can beautify it more . CONCLUSION Research shows that • Commercial contemporisation is leading cause for the lost intricacy of chikankari due to the high rise in demand and competition. • For tapping new market different experiments are done causing few negative effect over a beautiful traditional craft. • Hence through this research, better structural and decorative pattern , motifs and stiches are tried to be explored along with balancing statement of fashion for the consumer. • And creating possibility for relocate its beauty of its fine and intricate work. Bibliography Books • Chikankari Of Uttar Pradesh (Pg.117) Embroideries Of India (NIFT LIB.) As Retrived On 6 Feb2015 • Indian Embroidery, Prakash Books , By Rosemary Crill, Pg. 188 White Work • Chikankari By Abu And Sandeep Khosla , Retrived On 15 April2015 • Textile Arts Of India By Kokyo As Retrived On 20 April 2015 • World Textiles, Bulfinch Data Retrived On 20 April 2015 • Indian Embroideries Volume 2 By Anne Morrel As Retrieved On 19 April 2015 Web sources • DASTANGOI by Jaspal Kalra https://jaspalkalra.typeform.com/to/AmxmxS, as retreived on 22feb2015 • Craft revival • Indian roots : trend analysis for crop tops as retrived on 1 april 2015 • Rahul shukla : art beyond time lining legacy of the Taj, clarion press,mumbai,1997, p.54 2. as retreived on 21feb2015 • Foster William, the English factories in india,vol.1637-1641 (oxford) 1912, p.278 • Abdul Haleem Sharar, Lucknow: the last phase of an oriental culture, (translated and edited by E.S. Harcourt and fakir Husain), anchor press ltd., Great Britain, 1975. • www.Culturalindia.Net/indian-craft/chikankari.Htmlas retrieved on 22feb2015 • Http://em.Wikipedia.Org/wiki/chikanembroidaryretreived on 22feb2015 • http://www.Chikanbran.Com/ as retrieved on 22feb2015 • Http://www.Hand-embroidary.Com/history-ofchikankari.Html as retrieved on 3 march2015 • http://travelspedia.Com/southasia/indiauttarpradesh/7919.Html • Frah Sultana Final Thesis pdf..pdf 11_chapter2.pdfhttp://shodhganga.inflibnet.ac.in:8080/jspui/bitstream/10603/2 3080/10/11_chapter2.pdf as retrieved on 3march2015 • https://punvirdi.wordpress.com/category/indian-designers/ CHAPTER 1 INTRODUCTION 1 1. INTRODUCTION Chikankari of Uttar Pradesh also famous as “Shadow work “. It is a very delicate work. This delicate pattern making of hand is facing tough competition from the commercialised market version of cheap quality products. Because of which it is rare to see the beauty of its fine work of motifs and stiches. The aim of the research will be study the problem and a try a way to help in the revival of the craft. 1.1 STATEMENT OF PURPOSE Chikankari is the intricate art of doing fine and delicate embroidery on cloth by hand. But today it is facing commercialization because of its great demand from domestic as well as from the foreign market which is indirectly affecting the quality of embroidery present in the market. Eventually the sophistication from the embroidery has been lost. 1.2 OBJECTIVE • To make an effort towards preservation of the art of chikankari from losing its identity by contemporizing the craft. • • To identify the market and to study the available products in various categories in terms of quality finishes, designs, colors, etc. • • To design and develop a collection of garment using traditional motifs. 1.3 SCOPE SIGNIFICANCE To create products which depict identity of chikankari through its visual appearance using traditional motifs and creating forms that speaks of its value and priceless dedication done on detailing. So that the craft is envisioned as 2 creative fine art .Creativity and composition is at its best to depict the beauty of craft in the authentic form. So that the consumer should feel the worth of having the product. 1.4 LIMITATION While conducting this research, it could not be generalised as a whole segment of market where the customers who wants it as a traditional wear. 3 CHAPTER 2 REVIEW OF LITERATURE 4 2.1 AN OVERVIEW OF EMBROIDERY CLUSTERS IN INDIA Embellishing and ornamenting one own self has been the most attractive and passionate activities practiced for centuries all over the world. With time the same logic and passion got transferred to fabric that was used to cover the body and we were introduced to many new forms of art or handicraft aiming for fabric decoration. Another way to look at its development long long ago is that when mankind was introduced to cloth; need to tailor, patch, mend and reinforce cloth fostered the development of sewing techniques and the decorative possibilities of sewing led to the art of embroidery. Using a thread or yarn and a needle, raised surface effects are created on the flat woven fabric surface imparting it a distinctive appearance. Initially basic stitches viz. chain, buttonhole, blanket, running, satin, cross stitch were employed and with time other materials like mirrors, pearls, beads etc. were also incorporated to build unique creations. However, those basic stitches still form the fundamental techniques of hand embroidery in India today. India boasts a range of traditional embroideries from different states embodying their regional, cultural and social influences. In India there are many popular embroidery clusters such as Chikankari of Lucknow, Katha of Bengal, Phulkari of Punjab, Kutchi embroidery of Gujarat & Kashidakari of Kashmir. Each style of embroidery is different from the other and has its own beauty and significant value . The city of Lucknow has a prominent place in the history of India, particularly for its art, historical monuments and rich cultural heritage. The rulers of Awadh, specially the Mughals, were very fond of art and cultural activities such as music, poetry, architecture and handicrafts. Besides being famous for its hot summers and a glorious past, Lucknow is also known the world over for its many fine handicrafts. Some of the most popular names in this list are chikankari, hand block textile printing, zari/zardozi [gold and silver 5 Embroidery], ivory or bone carving, terracotta and many others that are practiced by various artisans of Lucknow. Chikankari is the most popular amongst these and is recognized in the world, 2.2 INTRODUCTION Chikankari is subtle embroidery, white on white, in which minute and delicate stitches stand out as textural contrasts, shadows and traceries. Some stitches are worked from the back and some from the front. In a unique, anokhi chikan, the stitches do not appear at the back. The fabric used is fine, and traditionally muslin. Chikan appears to have been derived from the Persian word chikin or chakin, meaning cloth wrought with needlework. It was originally a court craft having been introduced by the Mughal empress Norjahan. There were chikankaars in the courts of Kolkata, Delhi, Dhaka (Bangladesh), Gaya, Varanasi, Allahabad, Rampur and Bhopal. In Lucknow, the Nawabs of Avadh made the finely embroidered muslins a prescribed requirement of the ceremonial court. A single piece of chikan relies on many skilled craftsmen, designer, printer, embroiderer, washer man. Traditionally, different artisan families practiced and perfected one type of stitch and it would, therefore, often take between three to four craftsmen to embroider a single garment. Bakhiya, herringbone stitch, done on the reverse of the fabric, gives a shadow effect that became a dominant feature of the craft in the 1980s. Chikankari has six basic stitches and over thirty-five other traditional stitches used in various combinations based on what the pattern to be embroidered requires. The six basic stitches are: Tepchi, (back Running stitch), Bakhiya (double back stitch), Hool (Eyelet), Zanzeera (chain stitch), Rahet (stem stitch) and Banarsi. Other stitches are phanda, chana patti, ghaas patti, ulti jaali, bijli, jaali, kharau, keel, kangan, bulbul and hath kadi. Depending on the type of garment and the pattern to be embroidered the entire process happens in a series of stages over a period of months or even years. 6 2.2.1 A BRIEF OF CHIKANKARI Chikankari flourished under the patronage of the rulers of Awadh. Later when the capital of Awadh shifted to Lucknow from Faizabad, in the year 1722, the knowledge of the craft came to Lucknow. The Mughals found that hand block printing skills made it easy for them to practice this embroidery, as earlier the tracing of design was very difficult. This availability of easy process of drawing of base design encouraged them to teach this fine embroidery-work to their kaniz (servants), who in turn taught it to their family members and gradually this embroidery become a part-time earning source for many women of rural areas . 2.2.2 CHIKAN AS AN EXPORT INDUSTRY It grew producing goods for populations outside Lucknow, instead of only for the local elite, with the labour of impoverished women and children desperate even for small wages. The organisation and finance for the chikankari industry were provided by members of the Hindu commercial castes who had transferred their activities from banking to money lending and manufacturing. Among them were Rastogi, and Sunni and Hindu Khatri businessmen, who began to set up karkhanas (workshops) to cater to the tastes of the new elite (Oldenburg 1984). Craft of chikankari is quite distinctive and forms an integral part of life in Lucknow. The fine needlework adorned the garments made from gossamer silk fabrics and muslin for the ruling elite. The love and hard work of the artisans created delicate designs on fabrics and were reminiscent of sheer grace. The tradition of chikankari has come down from families who served the ruling elite. The craftsmen with love and devotion worked on topi-palla or angarkha, for their masters, creating designs that were unmatched in beauty. With the decline in patronage, economic compulsions forced the men to look out for more 7 lucrative employment and the craft passed on to the womenfolk of the community, as a source of subsidiary earning for the family. Gradually, it became the main source of earning. 2.2.3 CHIKAN IN GLOBAL WORLD A consumer’s delight and the artisan’s pride, Chikankari forms an integral part of the Indian Ethnic Wear. Be it Ladies Chikan Work or Ethnic Wear for men, Lucknow Chikan is adorned equally by both men and women. Since time immemorial, Chikan has been accredited as a masterpiece not only in India but in other parts of the world as well. Chikan Embroidery has been famous as Indian Embroidery in different countries. Chikankari has registered and witnessed global acknowledgment and this has proved as a catalyst for the export of not only embroidered traditional apparel but also Embroidered Bed Sheets, Embroidered Table Cloth, and Embroidered Cushion Covers. Chikan craft has a global presence. Ancient Europe has been greatly enamoured of Indian fabrics from Greek and Roman times . So fine and delicate Indian fabrics that the Romans romantically called them woven winds ,wherein the beauty of the craft is not sacrificed on the altar of mechanical necessity, but the Chikan workforce made up largely of women who are adequately compensated for their efforts and keep up the aesthetic spirit of the beautiful whispering white woven winds, that are restored to some semblance of their former glory. There are global celebrity like Madonna wearing Chikan apparel is a clear indication of the popularity the Lucknow Chikankari has outside the country. MLK Exports is the leading export company that is famous for exporting product of this Hand Embroidery. Since 1975, this company has exported Chikan Embroidery products like Dresses to global brands like Amina (Japan), Fashion Fuse (United States), Ghora Tabela (Uruguay), Jackpot (Copenhagen), Betina Gers (Argentina), HHG (Spain), Coline (French), etc. Many more such brands including the aforementioned have ordered stocks worth crores of Rupees and this indicates about the reach and the global appeal of this unique hand crafted artistry. Internationally acclaimed designers 8 Abu Jani and Sandeep Khosla have been using Chikankari Embroidery in their designs for 20 years now. What makes their contribution even more uplifting for the image of this beautiful Embroidery is that the duo got an actress of James Bond series fame, Judi Dench, to wear one of their magnificent Chikan embroidery creations to receiver an Oscar in 2004. Calvin-Klein, one of the most respected and famous fashion brands of the world once gave an order of 1000 pieces to a vendor in the Chowk area of Lucknow that defines how it imaged its place in the foreign market. 2.2.4 DESIGNER INTERVENTIONS Chikankari, a riot of threads is often picked by renowned designers to rock the runways. This prolific needle work by the artisans resonate elegance and dedication. Designers like Manish Malhotra , Ritu Kumar, Tarun Tahiliani , Sabyasachi always added a new charm to this elegant embroidery work as • New fusions are introduced by them. • They opened new doors for the embroidery to come out of its restricted technique of designing and develop a new and contemporary look. • As well as given new look to ethnicity. 2.2.5 CHANGES TAKING PLACE Traditionally, this was is found in ethnic wear for men and women , nowadays among the youth who wear lightly embroidered apparel over jeans and shorts.. Impact of fashion and experimentation with designing has made chikankari to take a shift which resulted in certain changes like 9 • Change of colour • Change in design of end products • Somewhat simplifications of motifs because of commercialisation but should not lead to disappearance of old motifs. 2.2.6 CHANGES IN FAVOUR • As embroidery has gained one more aspect added to it with the changing time. • More options are available to consumers; hence increase in demand which will be good for both craft and craftsmen. • Fusions with the western garment will help in increase in foreign export sector which will help the craftsmen to be with craft and carry it forward. 2.2.7 Problems Undercutting practice among manufacturers No regular work to artisans Very less wages to artisans Abundance of artisans of only 4-5 styles of stitches Lengthy production No designer input: Chikan Embroidery dresses are now treated as fashion garments but manufacturers do not use designers for product designing or for development of new products. Very few i.e. just two or three manufacturers are making use of designers expertise. All the designing work is carried out by the manufacturer himself, either by copying designs from fashion catalogues or by ideas imparted by buyers. Specialisation in product manufacturing: In this cluster usually manufacturer has specialization in manufacturing one or two products. 10 Some are only manufacturing Ladies suits while some only produce saris. 2.2.8 THE INNOVATIONS AND EXPERIMENTATIONS IN CHIKANKARI The colour selection for chikankari has undergone a change tremendously. Out went the voiles and mulmuls and the pastel shades and came georgettes, Tussars and silk that exhibit the styles. It's not just chikankari work on fabrics like cotton, but experimentation, the order of the day, has enhanced basic chikan with more detailing- with zardozi, crystals and so on. Changes in patterns, design, motifs and use less stiches have lead chikankari and its elegant beauty to a detreating stage. And even high rise of demand is leading to producing low quality products along with thoughtless designs. 11 CHAPTER 3 RESEARCH METHODOLOGY 12 RESEARCH METHODOLOGY PRIMARY SECONDARY PHASE 4 QUALITATIVE QUANTITATIVE ONLINE (Visual analysis) LIBRARY PHASE 5 INTERVIEW INTERVIEW SURVEY SURVEY OBSERVATION OBSERVATION (MANUFACTURERS, DESIGNERS, STORE AND MARKET VISITS) (SPECIFIC CONSUMER, CRAFT LOVERS WHO WANTS TO BUY, AND GENERAL USERS) JOURNALS ARTICLES BLOGS BOOKS SALES REPORTS Fig. 1: Figure showing the flow of research methodology to be followed 13 NIFT AND PUBLIC LIBRARIES MUSEUMS OF LUCKNOW AND MUMBAI 3.1 Research process: As it is a qualitative research, so data collection will be done in both the under given categories: 3.1.1 Primary data collection: It includes the on field survey undertaken for VISUAL RESEARCH over the problem as well as interaction with buyers to understand their approach towards the problem: 1. Selection of proper sample market and stores will have to be picked up which could give a deep and vast understanding of market. 2. Various Questionnaires to be formed to collect the experience and responses from wide range of sample selected so as to specify this research at a very vast platform. 3. Direct personnel interaction will be done and Interviews taken which could give a deep insights into problem of commercialisation. 4. Questionnaires and interviews with the international designers to get a global approach towards the market of the craft. 14 3.1.2 Secondary data collection: Then secondary data should be collected from various data available online as well as the survey conducted by various research agencies in the form of reports, articles, journals, books, press releases, blogs, magazines, As well as stores sales policies reports. Library visits in Mumbai as well as in Lucknow so as to get old samples of chikankari to have commercialisation of motifs. 15 a comparative approach of CHAPTER 4 DATA STUDY AND ANALYSIS 16 4.CHIKANKARI 4.1 INTRODUCTION Chikankari is a traditional embroidery style from Lucknow, India. It was subtle and rich in texture though colourless. Literally translated, the word means embroidery. It’s an art, which results in the transformation of the plainest cotton and organdie into flowing yards of magic. 4.2 LUCKNOW: CITY OF NAWABS PLATE 1: BADA IMAM BARA, LUCKNOW The city of Lucknow has a prominent place in the history of India particularly for its art, historical monuments and rich cultural heritage. The rulers of Awadh, particularly the Mughals were very fond of art and cultural activities such as music, poetry, architecture and handicrafts. Besides being famous for its hot summers and a glorious past, Lucknow is also known the world over for its many fine Handicrafts. Some of the most popular names in this list are Chikankari, Hand Block Textile Printing, Zari Zardozi, Ivory or Bone Carving, Terracotta and many others that are practiced by various artisans of Lucknow. Chikankari is considered to be the most popular amongst these and is recognized worldwide. Today, this delicate form of embroidery is traditionally practiced in and around the city of Lucknow.it is a Lovely old city, a city of old gardens and palaces, 17 fine architectural conceit mosques, temples and ageing monuments, a city so favoured by European travellers once upon a time, that it was popularly called the Constantinople of the East. Like Marseille, it has a great deal of historicity. It is synonymous with architectural elegance, cultural finesse, social warmth and an enduring love for gracious living. Lucknow also has the distinction of being today, the cusp of a very beautiful, very aesthetic form of white floral embroidery, unique to this geographical location. Chikankari has been practiced in Lucknow for almost more than two hundred years. 4.3 GEOGRAPHICAL COVERAGE The artisans of Chikan Embroidery are scattered in and around Lucknow within a radius of about 125K.M. The districts covered are Unnao, Barabanki, Lakhimpur, Hardoi etc. Some other villages where one can find few artisans of Chikankari are Raibareilly, Sultanpur and Faizabad.. There are 2.5 lac (approx.) people who are attached with Chikankari including artisans, washer men, block printers, etc. working in chikankari industries. 4.4 CHIKANKARI GI: A Step towards International Branding GI is accorded to products that have a specific geographical origin. Lucknow got the GI for chikankari in December, 2008. The government of Uttar Pradesh can now initiate legal action against manufacturers producing Chikan anywhere outside Lucknow (and its periphery) .The GI certification will promote genuine chikankari as the community which is producing chikankari in Lucknow has got the exclusive rights to manufacture and market it. 18 4.5.1 MEANING The word “Chikan” steps from a Persian word derived from Chic, which referred to the 'Jali’' work done on marble or wood. It is also famous as “shadow work” or “white embroidery work”, traditionally practiced in the city of Lucknow and its environments Chikankari of Uttar Pradesh also famous as “Shadow work “. It is a very delicate work. Word ‘Chikan’ is derived from Persian word ‘Chakin’ means making delicate pattern over fabrics.Chikankari is an art worked with needle and untwisted thread of cotton on sheer fabric Chikankari of Uttar Pradesh also famous as “Shadow work “ . It is a very delicate work. Word ‘Chikan’ is derived from Persian word ‘Chakin’ means making delicate pattern over fabrics. As per its geographical origin it also is helpful in coping up with the heat and dirt of summers. 4.5.2 CHIKANKARI IN LITERATURE Chikankari dates back from the III century B.C. Ajanta’s rock painting show early samples of chikankari embroidery, as few designs and motifs are similar even their pattern of placement is even at someplace. th PLATE 2: Pottery Of 6 Century , Considered as Inspiration Of Kangan And Keel Motif 19 PLATE 3: AJANTA ROCK PAINTING In the third century B.C. Megasthenes wrote about ‘White flowered muslin worn by courtiers in reign of Chandragupta Maurya. Ancient Europe has been greatly enamoured of Indian fabrics from Greek and Roman times. So fine and delicate were the Indian fabrics that the Romans romantically called them woven winds. It is also believed chikankari was used in courts of Harshvardhan, (Dongerkery, 1954) where White signified Royalty and Sophistication. The prominent belief is that it was introduced by Noor Jahan in the Mughal courts in 1600 A.D. from where it went to Bengal and then it came to Nawabs of Avadh in 17th century and became a royal embroidery in courts and Now it is one of Lucknow’s most famous textile decorations. Chikankari used the finest of white cotton fabric called muslin or mulmul. This gossamer light muslin fabric has found mention in the writings of many visitors 20 to India; a great deal of muslin was produced in and exported from Bengal. Dacca was the main region where cotton was cultivated due to the high humidity of the region, which prevented the delicate thread from breaking on contact with the air. The cotton spun was very white since the Brahmaputra and the Ganges Rivers have bleaching properties. The chikankari workers in Bengal used this fine muslin for embroidery. Some very fine muslin was also produced in and around Lucknow. During the seventeenth century the East India Company decided to send two factors or employees to live in Lucknow and buy bales of a kind of muslin which was made in the Hasanganj area of Lucknow on the northern bank of the Gomti. The two/three categories of fine, white fabric that are used for chikancraft, namely Addhi, Tanzeb and Girant. These were the traditional chikan fabrics. Their sheer texture was just right for the fine white needlework. Currently also done on cambray, mulmul, chiffon, georgettes, nets and other similar sheer fabrics. 4.5.3 CHIKANKARI: A BRIEF TRAVELL THROUGH TIME TILL 1860 Till 1860 this artistic embroidery was the craftsmanship of the ladies of royal mogul families. The products were in use by royal family members only. FROM 1860 TO 1947 (TILL THE TIME OF INDIA-PAKISTAN PARTITION) After 1860 till 1947, the only commercial product was TOPI PALLA. The main buyers were of Muslim Community and main markets were Dhaka (now in Bangladesh) and some areas that are now in Pakistan, Hyderabad and Lucknow. In this decade the business was in good condition. Few manufacturers were catering to the entire market. 21 AFTER 1947 TILL 1970 After partition the main markets of Topi Palla of Chikan Embroidery were not easily accessible because they became foreign markets for Indians. It forced the manufacturers to develop new products and they started producing Gents Kurta and after that Saris. FROM 1970 TO 1990 Some manufacturers started manufacturing Ladies Suits (with or without dupattas) and even Luncheon sets. But this period is also seen as the worst period of Chikan embroidery. Because of producing only lower value products, consumers started using the products as night wear. FROM 1990 TO 1999 This period can be referred to as the Golden Period of this cluster. New products, such as Suit lengths were developed and manufacturers started producing high value products. In this era new entrepreneurs with high ambitions entered the field and started manufacturing good quality products. Some reputed fashion designers also included Chikan Embroidery in their samples and catalogues which highlighted the Chikankari at national and international levels. FROM 1999 TO 2001 Introduction of work on Georgette has kept the manufacturers in business. An overall general business slump in the economy has been affecting these embroidery stakeholders also and a decline in turnover has been observed. Sudden changes in fashion also adversely affect the performance of this industry, as the manufacturers are not able to cope with the changes. But nevertheless this era gave Chikankari products a good advertisement through media especially T.V serials and films. 22 FROM 2001 TILL DATE Now chikankari has written its name on the worlds map as it is now being recognized by different designers and it is being loved and demanded by importer’s also in high quantity. As along with it there are cheap copies from China, machine work or duplicated work is available in the market at low prices. This is ruining its identity of being sophisticated and hand made. 23 “TIMELINE OF ITS PRODUCT EVOLUTION” 24 FIG 2: EVOLUTION OF CHIKANKARI PRODUCT 4.5.4 RAW MATERIALS The raw materials used for the manufacturing products are: Fabric – • Traditional Chikankari was embroidered on Muslin with a white thread. • After that work was started being done on other fabrics like Organdie, Mulmul, Cotton and Silk. • Presently all types of fabrics, namely Voile, Chiffon, Lenin, Khadi, Handloom cloth, Terry Cotton, Polyester, Georgette, Terry voile etc. Threads• Fine untwisted cotton or tussah silk threads are used. Blocks For printing Plate 4: BLOCKS USED FOR PRINTING MOTIFS ON FABRIC 25 4.5.5 PROCESS OF MAKING PROCESS FLOW CHART FOR LADIES & GENTS SUITS FOR SARIS & SUIT LENGTHS CLOTH CLOTH CUTTING CUTTING STITCHING PRINTING PRINTING EMBROIDERY EMBROIDERY JALI WORK JALI WORK PICO (in saris only) FINAL STITCHING WASHING WASHING PRESSING PRESSING FINAL CHIKANKARI PRODUCT FINAL CHIKANKARI PRODUCT FIG. 3: PROCESS FLOW CHART OF CHIKANKARI PRODUCTS 26 PLATE 5: BLOCKS SOAKED IN INDIGO BEFORE PRINTING PLATE 6: INDIGO IS USED WITH SYNTHETIC GUM SO AS TO PRINT THE MOTIFS PLATE 7: PRINTING IS DONE USING TRADITIONAL PATTERNS PLATE 8: EMBROIDERY IS DONE USING NEEDLE 27 4.5.6 CHANGES IN TRADITIONAL PRACTICE • Printing done with synthetic indigo and emulsion of synthetic gum • Traditionally ‘Gerua’ a natural pigment that comes from earth was used for printing. • Bleaching was done with Goat dung , Reetha and Rehu (acidic salt extracted from the earth) • But now Bleaching powder, caustic soda, baking soda and washing powder are used. 4.5.7 THE TECHNIQUE AND TYPES OF CHIKANKARI STITCHES There are 32 types of stiches that are used in chikankari which are mainly permutations and combinations of six to seven basic stiches given below: 1. Flat Stitches (Subtle stitches that remain close to the fabric) 1. Tepchi 2. Bakhia 3. Khatao 4. Gitti 5. Jamjira 2. Embossed Stitches (they give a grainy appearance) 1. Murri 2. Phanda 28 3. Pulled work ( Jali) (Created by thread tension, it gives a delicate net effect) FLAT STYLE Bakhia 1. It is done with satin or herringbone stitch 2. It has opaque effect 3. It gives shadow appearance due to herringbone stich 4. It is done in two forms ulta bakhia and sidha bakhia a) From back side (ulta bakhia), the floats lie on the reverse of the fabric underneath the motif. The transparent muslin becomes opaque and provides a beautiful effect of light and shade. b) From front side (sidha bakhia), it is the satin stitch with crisscrossing of individual threads. The floats of thread lie on the surface of the fabric. This is used to fill the forms and there is no light or shade effect. PLATE 9: BAKHIA OR SHADOW WORK 29 Tepchi (running stitch) 1. Tepchi is occasionally done within parallel rows to fill petals and leaves in a motif. 2. Sometimes tepchi is used to make the bel buti all over the fabric. 3. A variation of tepchi is pechni and pashni. 4. Pechni It is the variation build on Tepchi where the tepchi base is covered by entwining the thread over it in a regular manner thus forming a lever spring . PLATE 10: TEPCHI OR RUNNING STITCH Janjira 1. In Jamjira only chain stich is used to create the outlines of motif 2. It is also used as filling stich 3. It is the chain stitch usually used as outlines in combination with a line of pechni or thick teipchi. PLATE 11: JANJIRA 30 Khatao 1. It is white on white applique work using paisley and floral patterns 2. It gives different opacity on different places of a fabric PLATE 12: WHITE ON WHITE APPLIQUE Rahet It is a stem stitch worked with six threads on the wrong side of the fabric. It forms a solid line of back stitch on the right side of the fabric and is rarely used in its simple form but is common in the double form of dohra bakhiya as an outlining stitch. PLATE 13: RAHET OR OUTLINE STITCH Gitti Mainly blanket stich with buttonhole stitch is done to create circular patterns in the form of wheel like motif. PLATE 14: GITTI OR WHEEL LIKE MOTIF 31 Turpai and Darzdari are also significant stitches in chikan work. Turpai should have an effect of a thin thread. Darzdari have several varieties, the popular ones are Kohidarz, Kamal darz, Shankarpara darz, Muchiiand Singbhada darz. PLATE 15: DARAZ OWITH TURPAI Banarsi 1. This stitch has no European equivalent and is a twisted stitch worked with six threads on the right side of the fabric. 2. Working from the right across about five threads a small stitch is taken over about two threads vertically. 3. The needle is reinserted halfway along and below the horizontal stitch formed and is taken out about two threads vertically on the right above the previous stitch. KNOTTED EMBOSSED EFFECT Murri Murri is typically an oval shaped French knot that creates an embossed effect on the fabric. PLATE 16: MURRI 32 Phanda 1. Phanda is another style of chikankari. It resembles millet and gives a raised effect as it falls under the knotted style PLATE 17: PHANDA Ghas patti It is the grass leaves formed by V-shaped line of stitches worked in a graduated series on the right side of the fabric. PLATE 18: GHASPATTI PULLED WORK (JALI) 1. Jali work gives an effect of open mesh or net like appearance. 2. Sometimes it looks like drawn thread work or lace like .This effect is produced by pushing apart the warp and the weft yarns with the help of needle 33 3. Forming into tiny holes and are later tightened to give the cloth firmness and appearance of a net PLATE 19: JALI OR PULLED WORK Hool 1. It is a fine detached eyelet stitch. Here in, a hole is punched in the fabric and the threads are teased apart. 2. It is then held by small straight stitches all round and worked with one thread on the right side of the fabric. 3. It can be worked with six threads and often forms the centre of a flower. PLATE 20: HOOL 34 4.5.8 MOTIFS AND THEIR INSPIRATION 21a) CHAMELI PHOOL: FLOWER 21b) KARANPHOOL: EARINGS 21c) SHANQ: CONCH 21d) BIJLI: EARINGS 21f) DHANIYA: CORRIENDER SEEDS 21e) MURRI: PUFFED RICE 21g) PEEPAL PATTA: PEPAL LEAVES PLATE 21: MOTIFS AND THEIR INSPIRATIONS 35 4.5.9 MOTIFS • Motifs generally tell about the association of people with the environment as motifs used depict the flora and fauna. PLATE 22: CRESCENT SHAPE OF MOON, A RARE MOTIF WHICH HAS A RELIGIOUS SIGNIFICANCE USED FOR FEW OUTFITS AND PRAYER CAPS. PLATE 23: MOUNTAINS PLATE 24: RIVERS 36 MOTIFS INSPIRED FROM FLORA PLATE 25: AKHERI OR PAISLEY WHICH IS BELIEVED AS REPRESENTATION OF MANGO. IT IS USED AS VARIOUS DESIGNS ALONG WITH BELS IN IT OR WITH IT. PLATE 26: TREE OF LIFE MADE USING VARIOUS OTHER MOTIFS OF CHIKANKARI AND ALSO REPRESENTED AS CREEPER OF JASMINE OR OTHER FLOWERS. LATER IT TOOK THE SHAPE OF AKHERIS (PAISLEY) 37 PLATE 27: JASMINE PLATE 28: LILIES PLATE 29: MARIGOLD AND LILLIE MOSTLY USED IN REPETITIVE PATTERNS OF BELS. PLATE 30: LOTUS USED IN AXIS OF CIRCULAR PATTERN AND USED AS BELS IN BORDERS (GIVES COSMIC BALANCE) AS WELL AS SOLAR SYMBOL FOR HINDUISM AND FOR BUDDHIST IT’S A SYMBOL OF LORD BUDDHA. 38 PLATE 31: TURANJ IS A PLATE 32: PEPAL PATTA STYLISED PAPAL LEAF FROM HIMALAYAN INSPIRED BY PEPAL LEAF WHICH IS FOOTHILLS, A HOLY SYMBOL FOR HINDUS. SACRED FOR BOTH HINDUS AND BUDDHIST. PLATE 33: JAVA WITH SITARA (CHEVRON) THE SEAMS AND HEMS HAVE JAVA AS A COMMON MOTIF. OTHER COMMON MOTIFS FOR SEAMING ARE FISH AND CHEVRON (TARA) WHICH IS A EUROPEAN MOTIF. ALSO USED FOR DARAZ (JOINING APPLIQUE SEAMS) 39 MOTIFS INSPIRED FROM ANIMALS AND BIRDS PLATE 34: FISH OR MAHI REPRESENTED BOTH IN REALIST AS WELL AS SYMBOLIC FORM IT IS TREATED AS GOODWILL AND RELATED WITH WATER MEANS A SYMBOL OF LIFE. IT CAN BE SEEN IN VARIOUS MUGHAL ARCHITECTURE. PLATE 35: PEACOCK SYMBOLISES DIVINE FORCE 40 MOTIFS INSPIRED FROM MUGHAL ARCHITECTURE PLATE 36: JALIS REVEALED THE UNDERNEATH SKIN OR COLOURED FABRIC TO GIVE AN ACCENT OF COLOUR TO ALTERNATE WHITE OF CHIKANKARI. THESE JALIS WERE ALSO THE PARTS OF ISLAMIC ARCHITECTURE. PLATE 37: CROWN MOTIF USED FOR ROYAL FAMILY MEMBERS 41 4.6 TRADITIONAL LAYOUT PATTERN OF MOTIFS a) Lehriya pattern is most prominent where creepers run diagonally from right to left. b) Serrated Arrangement of Buttis and akheris on the axis c) The flower creepers were flipped in orientation to show more continuous effects. 42 4.7 DESIGNERS INTERVENTIONS Designers like Abu and Sandeep, Manish Malhotra , Ritu Kumar, Tarun Tahiliani , Sabyasachi always added a new charm to this elegant embroidery work as New fusions are introduced by them. They opened new doors for the embroidery to come out of its restricted technique of designing and develop a new and contemporary look. Introducing designs or motifs having a fashionable touch of value addition like sequins, mirror work, zardozi etc., to satisfy fashionable crowd. New patterns of placing designs have been introduced. • Colour story In earlier times colour does not play any roles in chikankari embroidery as it was done with the royalty of White. But now in modern time due to rise in Demand and variety colour are brought in as design interventions. PLATE 38: UMAIR ZAFAR’S COLLECTION • SANDEEP KHOSLA AND ABU JANI COLLECTION FOR REVIVAL 1993 PLATE 39 : ABU AND SANDEEP’ COLLECTION 1993 Abu and Sandeep were designers who took chikankari to a new extent in 1993. Their design collection mainly focused on developing ethnic wears from chikankari along with structured pattern. Chikankari revival collection made by them was focused on introduction of contemporary and beautiful patterns for placement of motifs over the garments. 43 • MANISH MALHOTRA’S COLLECTION FROM MIJWAN “THE MAN CARES FOR THE WOMAN” PLATE 40 : CHIKANKARI BY MANISH MALHOTRA Collection from designers act as a support for the chikankari artisans from backward regions of Lucknow 4.8 ARTISANS AND NGO As embroidery has gained one more aspect added to it with the changing time i.e. G.I. for chikankari of Lucknow. It has developed a self confidence among the artisans. Increase in demand which will be good for both craft and craftsmen. Fusions with the western garment will help in increase in foreign export sector which will help the craftsmen to be with craft and carry it forward. Comitato, an Italian company, is 10 years old customer of SEWA. NGOs like SEWA, NEED along with the contribution of government organisations doing a great job in contributing in its market in activities. A significant aspect of this ancient art is that it transcends religions and castes, uniting people from varied backgrounds with a common thread in keeping alive this traditional art form. For “Parda nasseb” women referring to Muslim ladies that remain behind doors, not coming out to seek employment, over the centuries, it has offered a way to earn in a respectable way. For an art infused with creativity, inherent strength to adapt to changing times, and employing workforces generation after generation, generating harmony between races, is it such wonder that it flourishes and continues to awe us with its magnificence. 44 INTERVIEW of CRAFT PERSON Mr. Ayyub khan, Age: 82 Place : Khadra, Sitapur Road, Lucknow ,Uttar Pradesh Mr. Ayyub khan is practicing the craft of chikankari from the age of 14 years and is now himself of 82 years old. He is one of the shilp guru who has been awarded with the National award for chikankari. When he was asked to compare the present scenario with the old form of this beautiful craft he just answered that “Today everything is just a business nobody takes it as a piece of art done with such a dedication.” After practicing such a long time with dedication he has lost his vision but still he is attached to the craft for which he is taking teaching sessions on training centres conducted by big govt. institutions, so as to make an effort to preserve the fine beauty of this craft. He with his two sons is attached with the craft and is satisfied with being attached with the craft. They are running a company Smart Chikan in there small house but the fine beauty of his craft is yet not displayed in the market because of the demand for cheap products in the market. But asking about that if he wants to continue this craft , he was sure to make all efforts to preserve the fine beauty of the craft by teaching it more number of people he could. 45 4.9 .PRESENT SCENARIO Traditionally, this was is found in ethnic wear for men and women, nowadays among the youth who wear lightly embroidered apparel over jeans and shorts. Impact of fashion and experimentation with designing has made chikankari to take a shift which resulted in certain changes like • Change of colour • Change in design of end products • Somewhat simplifications of motifs because of commercialisation but should not lead to disappearance of old motifs. 46 4.10. COMMERCIALISATION AND CHIKANKARI COMPETITION FROM MACHINE WORK THRUST ON QUANTITY MANUFACTURERS ONLY FOCUS ON PROFIT COMMERCIALISATION DUBLICATE PRODUCTS FROM CHINA MARKETS CHEAP GOODS ARE PRODUCED TO MEET THE DEMAND EMBROIDERY WORK HAS BECOME COARSE AND ROUGH FIG. 4 : VICIOUS CYCLE OF COMMERCIALISATION IN CHIKANKARI 4.10.1 COMMERCIALISATION AND ARTISANS: This art was limited to a fast depleting community of Chikankari artisans, mostly Muslims concentrated in muhallas of old Lucknow. Exploitation was rampant as the middlemen grabbed the profits, giving a pittance to the 'kaarigars'. A day of back-breaking labour would yield just about ten or fifteen rupees. Since the payment was per piece the workers would try and turn out as many as they could, greatly compromise the quality of work. A lot of fine traditional designs and stitches were being corrupted. From among 32 known stitches merely six were in common uses. The good artisans were abandoning the trade for more lucrative zardozi. Crude and substandard shadow work was sold even in Lucknow’s posh market Hazratganj in the name of Chikan. 47 4.10.2 COMMERCIALISATION AND MARKET SCENARIO 1. Large domestic market as well as increase in export opportunity leads to thrust upon quantity. 2. High competitions among manufacturers as its national as well as international demand are rising. 3. Variety in availability of raw material which is sometimes used for producing cheap products for the market which depletes its identity and beauty 4. Availability of designer work catalogue leads manufacturers to copy the designs and produce that same piece in stock without a good work done on it . 5. Garments are available in all price ranges which is making manufacturers to sell the poor work in high prices . 6. Government also tries to support for promotion of craft like Export Promotion Council Uttar Pradesh is providing and encouraging the manufacturers to produce in good quality for foreign market to increase its demand outside India. MR. OMESH CHANDRA deputy commissioner of EPEC said that they are collaborating with 27 manufacturers who are specially producing good quality of products for foreign markets. 48 4.11. MARKET STUDY A deep research has been taken to understand the demand and supply chain of chikankari products closely and to justify the level of commercialisation which is being faced by chikankari. Mainly two cities were selected Lucknow the centre of chikankari and Mumbai the centre of fashion. The selected markets where visited and deep observation of products in terms of their motifs and designs were studied. • • • • • • • • • Halwasia market, Lucknow Janpath market, lucknow Manufacturers and suppliers ,Chowk market, Lucknow Street shops ,Aminabad , Lucknow State museum, Lucknow Craft exhibition : Khargar , CBD Belapur , Mumbai Linking road : Lucknawi crafts Mumbai Andheri : Tirumala Fashion Mall, , Mumbai Branded Stores : Max , Naveen Boutique , Mumbai FIG.5 MARKET PLACES{ LUCKNOW AND MUMBAI) 49 4.11.1 STATE MUSEUM LUCKNOW: OLD SAMPLES FROM NAWABS OF LUCKNOW 50 OBSERVATION: This is an old collection of garments used in the time of Nawabs of Lucknow. The chapkan style kurtas , Achkans and band gala kurtas were the prominent garments used by the Nawabs on which very simplistic motifs were developed with very fine stitches of chikankari over thin muslins of that time . The patterns of laying motifs were simple but the work done on the motif was finest of all available in today’s markets. The round floral pattern, square and round shaped table cover shows the finest technique being used with such a royalty. This shows how the art of chikankari has royalty in it. Other products like shawls, caps for prayers as well caps specially developed for kings with crown motifs were also used. it was treated as the art of royal families only. But if it is compared with the products available in todays, it can be seen clearly where the beauty of this craft has been gone. 51 4.11.2 VISUAL ANALYSIS OF MARKET SAMPLES FROM LUCKNOW 1. Chikankari at street of Lucknow( Market : Aminabad And Chowk Pieces for Rs. 150 / Rs. 250 Rough embroidery done using thick threads on multiple coloured samples. 2. Chikankari at shops of Manufactures , exporters and Suppliers(Market Chowk, Janpath market ) Price Rs. 700 52 Observation: As compared to the street markets of Aminabad Lucknow, the embroidery done is rough but hand work .even though Chowk is the main centre but still the quality of work is put on sale is not good. 3. Chikankari at design boutiques and shops ADA Chikan Store Nazrana Store are being visited Price: Rs. 2500 / 2700 Observation: Boutiques and store are selling better embroidery products which are visually approachable and good. 53 4.11.3 VISITS TO MUMBAI MARKET Markets in Mumbai and even including craft exhibitions were visited to get the visual search on quality of embroidery sold out in metros. 1. Craft Exhibition: Kharghar, Navi Mumbai Observation: Machine work of chikankari on thick kota fabric for tapping a new market of South India (Rs. 200) 2. Bandra West: Lukhnowi Crafts ( Mr. Saif Rehman) Fabric piece for Rs. 3500, high price charged from customers for not so fine work 3. Branded Stores ( Max , Sanskriti ) Look alike pieces are available at Rs 1200, Top of Rs. 400 54 4.11.4 CONSUMER STUDY Women from • 2 metro cities : Delhi Mumbai • Lucknow • Others Were covered and their response were collected on the basis of their age , marriage status, occupation, etc. AIM: Questionnaire was taken to know their perception about Chikankari and their association with it in several aspects. Collected responses on the basis of 1 TIER CITY (METRO CITY) – MUMBAI: 35 DELHI: 20 2TIER CITY LUCKNOW: 20 OTHER: 20 And then data was analysed accordingly to finalise a design brief according to the selected category of demanded product market. 55 4.11.5 MARKET FINDINGS On the basis of requirement for information four main areas were analysed How many women are aware about it and buy it? ( Fig. 5) What price they prefer to pay for it? ( Fig. 6) What is their best colour taste for chikankari? ( Fig. 7) And what kind of look they love to carry with chikankari? ( Fig. 8) 1 .They Know About Chikankari… 20-24 24-26 26-28 28 -30 FIG. 5 2. Price Analysis 500-1000 1000-3000 3000-6000 6000-above FIG. 6 56 3. Colour choice 5 90 4.5 80 4 70 3.5 60 3 50 2.5 40 2 1.5 30 20 1 0.5 10 0 0 100 white bright colours pastels black and white FIG. 7 28-30 26-28 indowestern ethnic 24-26 western 20-24 00 230 4 6 60 100 4. Women Preference On Chikankari Apparels FIG. 8 57 CHAPTER 5 DESIGN DEVELOPMENT 58 5. DESIGN BRIEF 1. Designing Chikankari Indo Western Blouses which will redefine the beauty of chikankari according to the trend analysis. 2. Creating Blouse which are trendy and appealing according to the need of the modern female which will be fitted to their modern clothing needs. 3. It aims providing modern women an opportunity to STAY, TRENDY carrying their love for chikankari with it. YOUNG, FRESH, CHIC LOOK WITH THE BLEND OF TRADITION Indian As Well As Fusion Look For Both Casual As Well As Dressy Events. 59 5.1 CURRENT TREND ANALYSIS 2015: SUMMER SPRING Exposed midriffs have been flexed for several seasons now, and spring/summer 2014 sees the trend explode. "Elegant for evening or playful with matching shorts for summer days, never has there been a more attractive incentive to hit the gym than this summer's diverse offering of crop tops," says Vogue's fashion editor Francesca Burns. Midriff Baring Evening A crop top and ladylike skirt will do the trick—and never has a stretch of skin felt so revolutionary. Waist-whittling proportions and only the subtlest flash of flesh turn a tried-and-true evening option into something decidedly modern. Go the ethnic way with crop tops PLATE41: CROP TOP TRENDS Crop tops may be tricky to pull off, but the way you wear one can make it look surprisingly versatile. True, you saw the trend before, but this year's version is brighter and has an ethnic touch. So, make it your summer wardrobe staple. MODERN BLOUSE WITH SARI Using a cropped shirt instead of a blouse with the humble sari shows off the 60 mid-section. It's an example of a style that has been around since ancient times. Instead of wearing your sari the conventional way, drape the pallu from behind and tuck it in from the front. IN BOLLYWOOD ON RAMPS ON THE STREETS FIG 9 : FASHION TRENDS IN INDIA 61 5.2 MOOD BOARD 1. The mood board selected is to show the softness delicate intricate shadow work created on the White Fabric with white thread. 2. It aims to show the simplistic beauty of the embroidery. PLATE 42: MOOD BOARD FOR DESIGN COLLECTION 62 5.3 CLIENT PROFILE PLATE 43 : CLIENTS FOR DESIGN COLLECTION Category: Women's Wear (Ethnic as well as modern look) Market: Semi Luxury and Luxury market Targeted Age: 20 – 30 Occupation: Student, Working Women 63 5.4 DESIGN DEVELOPMENT CONCEPT Designing a collection of indo-western crop top which could be wore with Indian as well as western garment. The Mughal, British and western influences have been considered while designing so as to keep the aura of chikankari all over the products. 5.4.1 DESIGN EXPLORATIONS 64 65 5.5 FINAL DESIGNS DESIGN 1 : 66 MEASUREMENT FOR DESIGN 1 NECK - Collar neck BUST- 34 inch ARM HOLE – 7.5 inch SHOULDER – 10 inch LENGTH – 15 inch WIDTH – 30 inch MOTIFS: Peepal Patta With Bels, Bel, Chameli Phool, TABLE 1 Measurement for Design 1 67 Material Cost Quantity Total cost Cotton Mulmul Rs. 60 /- meter 2 120 Embroider Rs. 8/- 4 32 Rs. 15/- Loop 2 30 buttons Cotton Embroidery Rs. 50 / piece 50 thread Block printing Embroidery Rs 1500/ piece 1 1500 Tailoring charges Rs.350 1 350 Dry wash RS 100 labour cost 100 Total 2182 TABLE 2 Costing of Design 1 68 DESIGN 2 69 MEASUREMENT FOR DESIGN 2 NECK – Boat Neck BUST- 34 inch ARM HOLE – 7.5 inch SHOULDER – 10 inch LENGTH – 15.5 inch WIDTH – 30 inch MOTIFS: Turanj With Bels, River, Bel, Chameli Phool, Kangan, Dhaniya TABLE 3 Measurements for Design 2 70 Material Cost Quantity Total cost Cotton Mulmul Rs. 60 /- meter 2 meter 120 Cotton Rs. 15/- Loop 2 30 Embroidery thread Rs. 50 / piece 50 Block printing Embroidery Rs 1500/ piece 1 1500 Tailoring Rs.350 1 350 Dry-cleaning Rs. 100 labour cost 100 charges Total 2150 TABLE 4 Costing of Design 2 71 DESIGN 3 72 MEASUREMENT FOR DESIGN 3 NECK – collar v Neck BUST- 34 inch ARM HOLE – 14.5 inch SHOULDER – 13 inch LENGTH – 14.5 inch WIDTH – 28 inch MOTIFS: River ,Hathkati Jali,Keel,Janjira Bel TABLE 5 Measurement for Design 3 73 material cost quantity Total cost Cotton Mulmul Rs. 60 /- meter 1.5 meter 90 Cotton Rs. 15/- Loop 2 30 Embroidery Rs. 50 / piece 50 thread Block printing Embroidery Rs 1500/ piece 1 1500 Tailoring Rs.350 1 350 Dry-cleaning Rs. 100 labour cost 100 charges Total 2120 TABLE 6 Costing of Design 3 74 DESIGN 4 75 MEASUREMENT FOR DESIGN 4 NECK – collar V Neck BUST- 34 inch ARM HOLE – 14.5 inch SHOULDER – 13.5 inch LENGTH – 14 inch WIDTH – 32 inch MOTIFS: Akheris , Bels with akheris, Bels TABLE 7 Measurements for Design 4 76 Material Cost Quantity Total cost Cotton Mulmul Rs. 60 /- meter 2 meter 120 Cotton Rs. 15/- Loop 2 30 Embroidery thread Rs. 50 / piece 50 Block printing Embroidery Rs 1500/ piece 1 1500 Tailoring Rs.400 1 400 Dry-cleaning Rs. 100 labour cost 100 charges Total 2200 TABLE 8 Costing of Design 4 77 DESIGN 5 78 MEASUREMENT FOR DESIGN 5 NECK – Boat Neck BUST- 34 inch ARM HOLE – 13.5 inch SHOULDER – 14.5 inch LENGTH – 15 inch WIDTH – 60 inch MOTIFS: Ghaspatti, janjira bel, mahi(fish) TABLE 9 Measurements for Design 5 79 Material Cost Quantity Total cost Butter Crepe Rs. 90 / meter 2 meter 180 Buttons Rs. 10/ - 10 100 Tailoring Rs. 450 450 Embroidery Rs. 1500/- 1500 labour cost Cotton Rs. 15/- Loop 2 30 Embroidery thread Rs. 50 / piece 50 Rs 100 100 Block printing Dry clean Total 2380 TABLE 10 Costing of Design 5 80 5.6. FEEDBACK AND REVIEWS OF DESIGNS Reviews and feedback collected from the women from the sample group from 20-30 in the terms of following points to make it sure that designs are good enough to satisfy its customers or not. It has been catagorised under: Aesthetics Value for money Designs Colour Material Overall appeal of product FIG.10: FEEDBACK AND REVIEWS FROM WOMEN 81 CHAPTER 6 CONCLUSION 82 6.1 CONCLUSION The research analysis explains several new facts about chikankari: As it is losing its fine charm because of blind commercialisation of chikankari by middlemen in the hope to increase the profit. Even artisans are paid less for their immense dedication and effort done as this middlemen system emerged in the market in the large numbers. So developing such products will help artisans to catch up to the competition and developed more contemporised products which can attract more customers. So it will help chikankari to rediscover its beautiful form in a modern as well as traditional way. This research also concludes such a royal craft should be preserve as royalty and the fine beauty of chikankari should be stopped from distortion done to it from the hands of commercialisation and machine work. 6.2 FURTHER RECOMMENDATION Various other aspects of chikankari has not been seen as the research was more focused on motifs over apparels compared from present scenario with the old founded samples. So there could be another of such research compared with other embroideries like Kasuti which has been mechanised, so what could be if such a beautiful samples developed with such a hard work is converted into machine work. 83 There could be more scope of explorations done with the designs materials which could be used with chikankari which can beautify it more 84 REFERENCES BOOKS • Chikankari Of Uttar Pradesh (Pg.117) Embroideries Of India (NIFT LIB.) As Retrived On 6 Feb2015 • Indian Embroidery, Prakash Books , By Rosemary Crill, Pg. 188 White Work • Chikankari By Abu And Sandeep Khosla , Retrived On 15 April2015 • Textile Arts Of India By Kokyo As Retrived On 20 April 2015 • World Textiles, Bulfinch Data Retrived On 20 April 2015 • Indian Embroideries Volume 2 By Anne Morrel As Retrieved On 19 April 2015 WEB SOURCES • DASTANGOI by Jaspal Kalra https://jaspalkalra.typeform.com/to/AmxmxS, as retreived on 22feb2015 • Indian roots : trend analysis for crop tops as retrived on 1 april 2015 • Rahul shukla : art beyond time lining legacy of the Taj, clarion press,mumbai,1997, p.54 2. as retreived on 21feb2015 • Foster William, the English factories in india,vol.1637-1641 (oxford) 1912, p.278 • Craft revival 85 • Abdul Haleem Sharar, Lucknow: the last phase of an oriental culture, (translated and edited by E.S. Harcourt and fakir Husain), anchor press ltd., Great Britain, 1975. • www.Culturalindia.Net/indian-craft/chikankari.Htmlas retrieved on 22feb2015 • Http://em.Wikipedia.Org/wiki/chikanembroidaryretreived on 22feb2015 • http://www.Chikanbran.Com/ as retrieved on 22feb2015 • Http://www.Hand-embroidary.Com/history-ofchikankari.Html as retrieved on 3 march2015 • http://travelspedia.Com/southasia/indiauttarpradesh/7919.Html • Frah Sultana Final Thesis pdf..pdf 11_chapter2.pdfhttp://shodhganga.inflibnet.ac.in:8080/jspui/bitstream/1 0603/23080/10/11_chapter2.pdf as retrieved on 3march2015 • https://punvirdi.wordpress.com/category/indian-designers/ as retrieved on 13 march 2015 • Stitches of Chikankari Embroidery (http:/ / www. hand-embroidery. com/ stitches-in-chikankari. html) • • Practical Use of Chikankari Embroidery in Plus size women's tunic (http:/ / www. dress365days. com/ ) 86 LIST OF TABLES Table 1: Measurements for Design 1……………………………………………67 Table 2: Costing of Design 1 …………...........................................................68 Table 3: Measurements for Design 2…………………………………………….70 Table 4: Costing of Design 2……………………………………………………...71 Table 5: Measurements for Design 3……………………………………….…...73 Table 6: Costing of Design 3…………………………………………………….74 Table 7: Measurements for Design 4…………………………………………..76 Table 8: Costing of Design 4……………………………………………………..77 Table 9: Measurements for Design 5……………………………………………79 Table 10: Costing of Design 5……………………………………………………80 87 LIST OF FIGURES Fig. 1 Flow Of Research Methodology To Be Followed………………….13 Fig. 2 Evolution Of Chikankari Product…………………………………….24 Fig. 3 Process Flow Chart Of Chikankari Products………………………26 Fig. 4 Vicious Cycle Of Commercialisation In Chikankari……………….47 Fig. 5 Market Places {Lucknow And Mumbai)……………………………49 Fig. 6 Awareness about Chikankari………………………………………..56 Fig. 7 Price Preference Of Women Consumers………………………….56 Fig. 8 Colour Preference……………………………………………………57 Fig. 9 Look Carried By Women (Ethnic, Western, Or Indo-western)…..57 Fig. 10 Feedback and Reviews…………………………………………….81 88 LIST OF PLATES PLATE 1 BADA IMAM BARA, LUCKNOW………………………………………………………17 TH PLATE 2 POTTERY OF 6 CENTURY, KANGAN AND KEEL MOTIF……………………..19 PLATE 3 AJANTA ROCK PAINTING…………………………………………………………….20 PLATE 4 BLOCKS USED FOR PRINTING MOTIFS ON FABRIC…………………………...25 PLATE 5 BLOCKS SOAKED IN INDIGO BEFORE PRINTING………………………………..27 PLATE 6 INDIGO IS USED WITH SYNTHETIC GUM SO AS TO PRINT THE MOTIFS,….27 PLATE 7 PRINTING IS DONE USING TRADITIONAL PATTERNS………………………….27 PLATE 8 EMBROIDERY IS DONE USING NEEDLE…………………………………………..27 PLATE 9 BAKHIA OR SHADOW WORK………………………………………………………..29 PLATE 10 TEPCHI OR RUNNING STITCH…………………………………………………….30 PLATE 11 JANJIRA ……………………………………………………………………………….30 PLATE 12 WHITE ON WHITE APPLIQUE……………………………………………………….31 PLATE 13 RAHET OR OUTLINE STITCH………………………………………………………31 PLATE 14 GITTI OR WHEEL LIKE MOTIF……………………………………………………...31 PLATE 15 DARAZ OWITH TURPAI ……………………………………………………………..32 PLATE 16 MURRI …………………………………………………………………………………32 PLATE 17 PHANDA ………………………………………………………………………………33 PLATE 18 GHASPATTI…………………………………………………………………………….33 PLATE 19 JALI OR PULLED WORK…………………………………………………………….34 PLATE 20 HOOL…………………………………………….……………………………………..34 PLATE 21 MOTIFS AND THEIR INSPIRATIONS………………………………………………35 PLATE 22 CRESCENT SHAPE OF MOON, A RARE MOTIF………………………………....36 PLATE 23 MOUNTAINS………………………………………………...………………………….36 PLATE 24 RIVERS………………………………………………………………………………….36 PLATE 25 AKHERI OR PAISLEY………………………………………………………………….37 PLATE 26 TREE OF LIFE…………………………………………………………………………..37 PLATE 27 JASMINES ………………………………………………………………………….…..38 PLATE 28 LILIES…………………………………………………………………………………….38 PLATE 29 MARIGOLDS AND LILLIE……………………………………………………………..38 89 PLATE 30 LOTUSES USED FOR COSMIC BALANCE………….…………….…………….38 PLATE 31 PEPAL PATTA ………………………………………………………………………39 PLATE 32 TURANJ …..…………………………………………………………………………39 PLATE 33 JAVA WITH SITARA (CHEVRON)… ……………………………………………..39 PLATE 34 FISH OR MAHI………………………………………………………………….……40 PLATE 35 PEACOCK…………………………………………………………………………….40 PLATE 36 JALIS……………………………………………………………………………….…..41 PLATE 37 CROWN MOTIF………………………………………………………………………41 PLATE 38 UMAIR ZAFAR’S COLLECTION………………………………………………….…43 PLATE 39 ABU AND SANDEEP’ COLLECTION 1993…………………………………………43 PLATE 40 CHIKANKARI BY MANISH MALHOTRA…………………………………………....44 PLATE 41 CROP TOP TRENDS…..……………………………………………………………...60 PLATE 42 MOOD BOARD FOR DESIGN COLLECTION……………………………………...62 PLATE 43 CLIENTS FOR DESIGN COLLECTION……………………………………………..63 90 ANNEXURE 1: INTERVIEW FOR ARTISANS (self-employed/company/NGO) In company’s case: Name: Year of estbl. No. of artisans: Name Age status: Birthplace Marital Religion Educational qualification: high school inter school graduation & post- graduation (if any) Income sources: FAMILY DETAILS: Wife/ husband Name: age: community: birthplace: occupation: Other contributions (e.g. earnings, household works) Children NAME AGE OCCUPATION EDUCATION 1. Who in your family initiated the craft first? 2. Is it learned (if yes from where e.g. training centres etc. specify)? 3. Age when the person got associated with it? 91 4. If the person is not from Lucknow then why they migrated to Lucknow? 5. Reason for association with the craft? (Traditional economical other 6. From how long it is being practiced? 7. Do you want your children to follow chikankari as tradition or not? 8. Problems faced during practice of craft (like economical / physical health / or any other)? 9. What is the line of products manufactured? 10. What are the tools used for manufacturing of chikankari products? 11. How long it takes to make 1 saree from vending its fabric till completion? 12. Any major technical difficulties faced? 13. How current process is different from traditional process of creating products? 14. Export orders or any work orders from national companies? 15. What is the total change in consumer demand in the country? 16. How and what are the changes took place in designs of product compared to the past 8 -10 years? (e.g. . change in colour/ designs/embroideries) 17. Which are places where demand of chikankari is rising frequently? 18. What should be done to rough copies of chikankari available in market as cheap products? 19. Which are the other craft which are competing with chikankari? 20. Is there is any assistance that government provides to artisans? 21. Any Participation in Exhibitions? 92 ANNEXURE 2: Questionnaire for manufacturers and exporters 1. Name: 2. Year of establishment: 3. No. of artisans: 4. Salary to artisans 5. Other schemes for artisans: 6. Products: 7. Price ranges 8. Principle export products: 9. Importing countries: 10. Main demanding markets within India: 11. Main competitors for them: 12. Orders for development of demanded products: 13. Design input: 14. Question of commercialisation and companies role for it : 15. Do you think it should be stopped? 16. Problem faced for export 17. Other problem faced: 18. Participation in Exhibitions: 19. Role and expectation from Govt. for exporters 93 ANNEXURE 3 Name: Age : Graduation Post Graduation Married Unmarried 1 Do you buy handcrafted products? City: Working Yes Non-working No 2 Associate chikankari with a word according to you… Fashion Beautiful n Elegant embroidery Comfort 3What you see while buying a high end craft product? Innovation Traditionally Handcrafted Luxury Appreciation for artisans 4How much would you spend on one garment that is hand-crafted with traditional skills? 500- 1000 1000 – 3000 3000-6000 6000 above 5 how many handcrafted products you buy in one year? 6 Are you concerned about cultural significance while buying chikankari products? Yes no 7 Is it more important to promote chikankari in elite class rather than make it more of a commercialised product? Yes no 8 what will be your colour preference for a chikankari product? Pure White colours Pastel Shades Black and white 9 Are you in favour of modernising the final products of chikankari according to attest trends? Yes no 10what will you prefer the most in chikankari embroidered product Subtle look Authenticity Intricacy Colour 94 Design Bright 11 which will be the most preferred time you will buy chikankari for? Summers Festivals Party wears Casuals any other 12 Which look you will prefer the most in a chikankari outfit ? Ethnic Indo-Western Western 13 Which product range will be your preference to buy a chikankari product? Garments Home Furnishings and decors 14 Any remarks or thoughts on craft development? 95 Jewelleries Any other