top seller - La Molisana

TOP SELLER
SPAGHETTO QUADRATO
Spaghetto Quadrato® is a truly top
seller that represents the company in
Italy and all over the world.
The features that make it an outstanding
product are: the unexpected new
shape that stimulates the palate and
capture the sauce on every side, the
thickness of 2x2mm that will indulge
the palate for a long time, the toughness
thanks to an high protein content never low that 15%, the bronze die that results in a rough texture
able to capture creamy sauces.
To make it popular to the public the company proposed a multichannel, interactive and playful
campaign. The Spaghetto Quadrato® - placed up on a funny “headgear” - became a real cult
item, revealing a great communicative strength able to empower consumers’ loyalty to the brand.
At the climax of the campaign it was the Facebook Contest emblematically named:
“I Love Spaghetto Quadrato®”.
Press contact • Fabrizio Savigni • T. +39 3455117406
[email protected] • [email protected]
lamolisana.it
NEWS
EXTRA LUXURY FAMILY LINE
La Molisana is a dynamic and innovative company and is about
to introduce on the market the Extra Luxury Family Line: 12
accurately selected special cuts, with an highest protein content
(15%) that arise from a secret and exclusive mix of different qualities
of durum wheat: Spaghetto Quadrato, Fettucce Saporite, Linguine,
Spaghettoni Ruvidi, Penne Rigate, Pennoni Rigati, Rigatoni Divini,
Mezzi Rigatoni, Calamarata Sublime, Paccheri Reali, Fusilloni
Superiori, Paccarielli Rigati.
Moreover the Extra Luxury Family Line offers a suggestive and
detailed packaging that - thanks to its blue vintage paper- evokes
“the way it was” mood and the quality of an artisan made pasta
with the cost advantages of an industrial one. The original logo and
exclusive drawings enrich our distinctive and elegant image.
COLLEZIONE DA CHEF
La Molisana is currently one of the few 100% Italian brands able to manage the entire production
process: from the selection of the best varieties of durum wheat to the finished product, thanks to
the joint efforts of Mill and Pasta Factory. Therefore La Molisana is able to offer not only certified
quality products, but also a real brand experience and all the innovative strength of a company
that has acquired a know-how over 100 years.
This is synonymous of quality, not only for consumers but especially for chefs and food industry
professionals. For these reasons La Molisana lauches a new professional line: Collezione da
Chef, that aims to offer a customized product, suitable for chefs’ demand.
COLLEZIONE DA CHEF
PRODUZIONE DI FILIERA INTEGRATA
Press contact • Fabrizio Savigni • T. +39 3455117406
[email protected] • [email protected]
lamolisana.it
COMPANY OVERVIEW
La Molisana story is one of a long heritage, tradition and recent success. In 2011 the Ferro
Group of Campobasso – millers since 1910, well known in the milling sector – acquired La Molisana
brand and has worked diligently over the last three years to grow the brand to become Italy’s
5th largest national pasta brand. La Molisana has achieved the dream that only 10% of national
companies have been able to realize: we have a fully integrated supply chain – we are able to track
production from grain to table!
Today, the company works with 10 production lines with a capacity to produce 444 tons (888,000
lbs) of pasta per day, 18 packaging lines that offer all packaging solutions and an evolved logistic
platform with automated warehouse, which can slot up to 33,000 pallets.
The pasta factory currently offers over 100 different cuts of pasta and has a prioritary formulation for
producing egg pasta. With a strategic approach made up of energy efficiency and eco-sustainability,
La Molisana implements in the plant the CCHP system, that provides the simultaneous
generation of electricity and useful heating and cooling from the combustion of a fuel or a solar
heat collector. Thanks to the CCHP system the benefits results in the decrease of CO2 emissions
and in the significant reduction of thermal energy in the atmosphere.
“It is a privilege to handle the entire production process. It helps us to guarantee the quality of
the finished product – a high quality that our consumers recognize and appreciate”, says Rossella
Ferro, Marketing Director. “New packaging, a renovation of our production facilities and
state-of-the-art warehouse and mill along with our ‘open door’ factory policy where we
welcome people to come and tour, as well as a renewed commitment to delivering a product made
from the highest quality raw materials, has helped us to revive Italy’s 5th largest brand”, continues
Mrs. Ferro.
BEST PERFORMER
A combination of hard work, passion and sacrifice has helped La Molisana grow from having
a 0.3% market share in February 2011 to owning a 4.2% market share in July 2014! (Source:
Symphony IRI). Even the Export achievements have been rewarding, in fact the activity of 2012
closed with a +75% in volume, and 2013 has ended with an increase of 20% in volume and a 30%
value, passing from 30 (2011) to 65 (2013), the number of export countries. In particular
Japan, USA, Brazil, South Africa, Russia, and the Baltic States. For the current year at August
31th we recorded a 40% increase in volume.
THE PRODUCT
Pasta La Molisana is the result of two exceptional raw materials. The pure and fragrant
semolina originated by the best durum wheat carefully selected by our millers and gradually
grounded thanks to the most advanced technologies in order to obtain only the heart of the
grain and the fresh and clear spring water of the Matese Mountain.
Press contact • Fabrizio Savigni • T. +39 3455117406
[email protected] • [email protected]
lamolisana.it
OUR TOPICS
SARTORIA DELLA PASTA
La Molisana has successfully combined traditional, artisanal quality with stateof-the art production, resulting in a high quality, nutritionally balanced pasta.
To convey its passion for Quality we decided to employ two international
iconic thinks that represent Made in Italy to the world – Food and Fashion.
“The masterful craftsmanship of our millers and pasta makers provides
artisanal quality pasta that is tailor-made with great integrity and superb taste”
says Rossella Ferro, Marketing Director. Moreover to empower a new and
exclusive brand image La Molisana created Sartoria della Pasta or the
Tailor Made Pasta, a project which has resulted in an amazing pasta dress
collection, implemented with the contribution of talented fashion designers
from all over the world.
FOOD EDUCATION PROGRAM & ONE COURSE MEAL
Concerned by rise in obesity La Molisana rose to advocate nutritional education according to the
Mediterranean Diet, that encourages the abundance of grains and its derivatives, specially of pasta, at
the base of The Food Pyramid. Moreover Pasta contributes to another important prerequisite of the
Mediterranean Foods: the ability to compose a one course meal, because with the simple addition
of vegetable, legumes, cheese, meat or fish you not only add character and flavor but also guarantee a
balanced consumption of carbohydrates, proteins, vitamins and minerals.
In order to represent a further vehicle of transmission of these important guidelines, besides schools and
family, La Molisana promoted since 2011 a food education program. As first we collected in a
cookbook 12 recipes of ONE COURSE MEAL dedicated to children between 6 and 13 years. The
second book of the collection contains 10 recipes to meet the needs of athletes, as a precious
source of energy in your diet.
As third step La Molisana signed a partnership agreement with the European Institute of
Oncology (IEO), a National Institutes of Prevention since many engaged in divulging the guidelines of
the Mediterranean Diet as the most correct food system. IEO is the ideal partner in some initiatives such
as seminars, workshops and courses with educational purposes.
Also in agenda the third cookbook of the collection with 18 recipes of ONE COURSE MEAL Each recipe
is furnished by nutritional charts, focus on beneficial ingredients, statistics and tips.The 50% of proceeds
from the initiatives go to support research in nutri-genetics and nutri-genomics.
www.lamolisana.it/sial2014
Our character SPIGHETTO
Press contact • Fabrizio Savigni • T. +39 3455117406
[email protected] • [email protected]
lamolisana.it